Online Advertising Courses at Accredited Schools

Kaplan University, the school below with the highest overall ranking, is effective at equipping students via its advertising courses to be successful advertisers, advertising specialists, marketing specialists, marketers, etc. and connect them to future employers. According to the US Bureau of Labor Statistics, at present there are 35,760 people employed as advertising and promotions managers alone in the US, and their average annual salary is $97,670. Market research analysts make on average $67,500 per year and there are about 226,410 of them employed today.

Advertising Organizations Advertising Common Job Tasks
  • writing about a product
  • making a commercial for television or radio
  • meeting with a client to present ad proposals
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Ranked by Excellence

Advertising Courses at Kaplan University

Program Name: BSBA - Marketing
academic strategies for the business professional
Course Number CS 113
Credits 5.0

Designed to facilitate personal and professional success, this course introduces the student to the purposes and processes of the university.An emphasis is placed on study, communication and thinking skills that support academic achievement.


Accounting For Nonaccounting Majors
Course Number AC 113
Credits 5.0

h is course emphasizes the use of accounting by managers in a business environment. Topics covered include accounting concepts, internal control, current assets, noncurrent assets, liabilities, and equity. h e course is specii cally designed for nonaccounting majors, and emphasis is placed on accounting areas affecting business owners and managers.


Accounting 1
Course Number AC 114

This course reviews the complete accounting cycle and the creation and management of accounting information for business entities.


Macroeconomics
Course Number Bu 204

This course includes analysis and study of macroeconomic theory, principles and practice.


Business math
Course Number MM 255

Business math presents math skills and knowledge that students can apply to solve financial problems


Introduction To Management
Course Number MT 140
Credits 5.0

This course will give students an introductory overview of management theory, management functions, organizational structure, daily management responsibilities, ethics, and current management tools and resources. Theoretical concepts will be illustrated with practical application to real-world management problems and scenarios.


Human Resource Mangement
Course Number MT 203

Finance
Course Number MT 217
Credits 5.0

Marketing
Course Number MT 219
Credits 5.0

Managerial Accounting for Business Professionals
Course Number AC 330
Credits 6.0

This course emphasizes how accounting information can be used to aid management in planning business activities, controlling operations, and making decisions that promote profitability and sustainability. Topics covered include financial statement analysis, budgeting, cost behavior, cost-volume-profit analysis, variance analysis, balanced scorecard, and relevant cost analysis in the decision-making process.


Organizational Behavior
Course Number MT 302
Credits 6.0

This course explores human behavior in organizations. Students examine individual behavior, attitudes, personality, values, perception, and emotions and how these affect organization outcomes. The course also looks at the theories, concepts, and application of motivation, as well as the importance of stress management and professional ethics and etiquette. Students gain an understanding and appreciation for communication processes, channels, and styles. They also gain a set of organizational design tools.


Business Law
Course Number MT 311
Credits 6.0

Marketing Research
Course Number MT 355
Credits 6.0

This course explores how an organization collects and interprets information about the marketplace to develop effective strategies. It covers the use of statistical and analytical techniques used to measure and predict consumer behavior, assist product and service developers, guide sales or service management decisions, and evaluate marketing initiatives. The use of the Internet in marketing research is an integral part of the course.


Business Process Management
Course Number MT 400
Credits 6.0

This Course Studies Business Process Analysis Through The Business Process Management (bpm) Model. Topics Include Bpm Phase Steps, Outputs In Relation To The Model As A Whole, And The Roles Of The Essential Elements That Define The Model Universe: Leadership, Project Management, And People Change Management. Common Risks And Mitigation Strategies Will Be Assessed Throughout The Course Of Study.


Managerial Economics
Course Number MT 445
Credits 6.0

This course examines the major economic factors that affect business decision making. This course will focus on microeconomics, macroeconomics, and international trade. Students will learn applications of economic principles.


Management Capstone Externship
Course Number MT 490
Credits 6.0

This course gives students practical job experience in the field of business. Students will arrange an externship working in a management position with a cooperating employer. The externship provides students an opportunity to learn about a business management career field through practical, real-world experiences and mentoring from a business professional. This experience will enrich their business and management skills and provide a better understanding of the level of expertise needed to be successful in their career. Externships must be preapproved by the Dean prior to the start of the term. Students who fail this course on the first attempt may not reenroll in this course without approval of the Dean.


Marketing Research
Course Number MR 355
Credits 6.0

International Marketing
Course Number GB 573
Credits 4.0

Marketing Management
Course Number MT 450

Advertising in the Twenty-First Century
Course Number MT 359
Credits 6.0

This course looks at integrated marketing communications through a comprehensive plan that evaluates the strategic roles of general advertising, direct response, sales promotion, and public relations. It examines both established advertising media (print, radio, and television) and alternative and emerging medias (the Internet and beyond), focusing on how they influence communication strategies to manage demand and to sell products and services.


Consumer Behavior
Course Number MT 459
Credits 6.0

This course provides an overview of consumer behavior and explains how it impacts marketing strategy. It covers consumer research, market segmentation, and motivation, focusing on individual personality, perceptions, attitudes, and learning, as well as the influence of groups on consumer behavior. The consumer decision-making process is highlighted.


Program description: Kaplan University's online advanced start program could help you earn a Bachelor of Science in Business Administration in as little as two years. A completed bachelor's degree may give you the qualifications you need to increase your income potential and marketability in today's job market. Kaplan University's innovative online bachelor's degree program combines the career-oriented focus of a two-year degree with the academic curriculum of a four-year program. You could experience the flexibility of joining the workforce while pursuing your lifelong goals. This online degree program focuses on the knowledge, communication skills, critical thinking skills, and technical competencies required for a career in business or management.

Kaplan University's programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, the University does not guarantee that graduates will be placed in any particular job or employed at all.

Advertising Courses at Western Governors University

Program Name: B.S. Business - Marketing Management
Education Without Boundaries
Course Number EWB2
Credits 2.0

Foundations of College Mathematics
Course Number BAC1
Credits 2.0

Proctored, computer‐based objective exam.


Communications Foundations
Course Number BBC1
Credits 2.0

Proctored, computer‐based objective exam


Language and Communication: Essay
Course Number LAE1
Credits 2.0

Proctored, computer-based essay exam.


Language and Communication: Research
Course Number LAT1
Credits 2.0

Performance assessment that includes writing a research paper.


Language and Communication: Presentation
Course Number LUT1
Credits 2.0

Performance assessment that includes an oral presentation.


Fundamentals of Business Law and Ethics
Course Number LWC1
Credits 6.0

Business Law And Ethics Domain Wgu Believes Business Graduates Should Be Able To Demonstrate The Ability To Understand And Apply Legal Concepts In The Business Environment And To Understand How To Be Ethical Leaders In Today’s Business World. To Demonstrate Competency In The Business Law And Ethics Domain, Students Complete An Objective Assessment, A Business Law Performance Task, And Develop An Ethics Plan. Evaluation Of Your Previous College Transcripts May Clear Assessment Requirements For This Domain. Business Law And Ethics Focuses On Understanding And Application Of Business Law Concepts And Ethical Considerations For Business. Legal Issues For Business Organizations (lit1) Performance Assessment Fundamentals Of Business Law And Ethics (lwc1) Computer-based, Objective Exam Sample Learning Resources: Skillsoft Modules On Business Law And Ethics. Beatty, J. F., & Samuelson, S. S. (2007). Business Law & The Legal Environment (4th Ed.). Mason, Oh: Thomson West. Farrell, O. C., Fraedrich, J., & Ferrell, L. (2008). Business Ethics (7th Ed.). Boston, Ma: Houghton Mifflin.


Ethical Situations in Business
Course Number EST1
Credits 3.0

Business Law and Ethics Focuses on understanding and application of business law concepts and ethical considerations for business. Ethical Situations in Business (EST1) Performance assessment


Integrated Natural Sciences
Course Number INC1
Credits 4.0

Proctored, computer-based objective exam.


Integrated Natural Sciences Applications
Course Number INT1
Credits 4.0

Performance assessment that utilizes scientific inquiry and analysis of evidence.


Principles of Management
Course Number MGC1
Credits 4.0

Organizational Behavior And Management Domain Understanding How To Lead And Manage In The Business Environment Is Critical To A Business Graduate’s Success In The Workplace. This Domain Includes Two Objective Assessments: Principles Of Management And Fundamentals Of Organizational Behavior And Management. Students Are Asked To Demonstrate The Ability To Apply These Concepts In A Series Of Scenariobased Problems In The Leadership Concepts And Applications Tasks. Prior Coursework Does Not Transfer To Meet The Requirements Of This Domain. Organizational Behavior And Management Focuses On Management And Leadership Concepts And Applications. Fundamentals Of Organizational Behavior And Leadership (orc1) Proctored, Computer-based Objective Exam Principles Of Management (mgc1) Proctored, Computer-based Objective Exam Leadership Concepts And Applications (let1) Performance Assessment Sample Learning Resources: Skillsoft Modules On Leadership, Management, Human Resource Management, And Organizational Behavior Bateman, T. S., & Snell, S. A. (2007). Leading And Collaborating In The Competitive World (7th Ed.). New York, Ny: Mcgraw-hill/irwin. Robbins, S. P., & Judge, T. A. (2006) Organizational Behavior (12th Ed.) Upper Saddle River, Nj: Pearson Prentice-hall.


Quantitative Literacy: College Algebra, Measurement, and Geometry
Course Number QLC1
Credits 3.0

Proctored, computer-based objective exam.


Quantitative Literacy: Statistics, Probability, and Problem Solving
Course Number QMC1
Credits 3.0

Proctored, computer-based objective exam.


Quantitative Literacy: Quantitative Problem Solving and Applications
Course Number QLT1
Credits 3.0

Performance assessment that utilizes quantitative problem solving strategies.


Fundamentals of Organizational Behavior and Leadership
Course Number ORC1
Credits 4.0

Organizational Behavior And Management Domain Understanding How To Lead And Manage In The Business Environment Is Critical To A Business Graduate’s Success In The Workplace. This Domain Includes Two Objective Assessments: Principles Of Management And Fundamentals Of Organizational Behavior And Management. Students Are Asked To Demonstrate The Ability To Apply These Concepts In A Series Of Scenariobased Problems In The Leadership Concepts And Applications Tasks. Prior Coursework Does Not Transfer To Meet The Requirements Of This Domain. Organizational Behavior And Management Focuses On Management And Leadership Concepts And Applications. Fundamentals Of Organizational Behavior And Leadership (orc1) Proctored, Computer-based Objective Exam Principles Of Management (mgc1) Proctored, Computer-based Objective Exam Leadership Concepts And Applications (let1) Performance Assessment Sample Learning Resources: Skillsoft Modules On Leadership, Management, Human Resource Management, And Organizational Behavior Bateman, T. S., & Snell, S. A. (2007). Leading And Collaborating In The Competitive World (7th Ed.). New York, Ny: Mcgraw-hill/irwin. Robbins, S. P., & Judge, T. A. (2006) Organizational Behavior (12th Ed.) Upper Saddle River, Nj: Pearson Prentice-hall.


Leadership Concepts and Applications
Course Number LET1
Credits 4.0

Organizational Behavior And Management Domain Understanding How To Lead And Manage In The Business Environment Is Critical To A Business Graduate’s Success In The Workplace. This Domain Includes Two Objective Assessments: Principles Of Management And Fundamentals Of Organizational Behavior And Management. Students Are Asked To Demonstrate The Ability To Apply These Concepts In A Series Of Scenariobased Problems In The Leadership Concepts And Applications Tasks. Prior Coursework Does Not Transfer To Meet The Requirements Of This Domain. Organizational Behavior And Management Focuses On Management And Leadership Concepts And Applications. Fundamentals Of Organizational Behavior And Leadership (orc1) Proctored, Computer-based Objective Exam Principles Of Management (mgc1) Proctored, Computer-based Objective Exam Leadership Concepts And Applications (let1) Performance Assessment Sample Learning Resources: Skillsoft Modules On Leadership, Management, Human Resource Management, And Organizational Behavior Bateman, T. S., & Snell, S. A. (2007). Leading And Collaborating In The Competitive World (7th Ed.). New York, Ny: Mcgraw-hill/irwin. Robbins, S. P., & Judge, T. A. (2006) Organizational Behavior (12th Ed.) Upper Saddle River, Nj: Pearson Prentice-hall.


General Education Social Sciences
Course Number SSC1
Credits 1.0

General Education Social Science.


General Education Social Sciences: Analysis and Applications
Course Number SST1
Credits 2.0

Performance assessment that includes analysis and application of social science theories and methods


Quantitative Analysis for Business
Course Number QAT1
Credits 6.0

Economics, Global Business And Quantitative Analysis Domain The Economics, Global Business, And Quantitative Analysis Domain Covers Three Subdomains And Includes Three Assessments. The Quantitative Analysis For Business Task Includes A Series Of Quantitative Problems. The Economics And Global Business Applications Performance Assessment Asks Students To Apply What They Have Learned About Economics And Global Business In A Series Of Tasks. Evaluation Of Your Previous College Transcripts May Clear Assessment Requirements For This Domain. Economics, Global Business, And Quantitative Analysis Focuses On Understanding And Application Of Macroeconomics, Microeconomics, Global Business, And Quantitative Analysis For Business. Quantitative Analysis For Business (qat1) Performance Assessment Fundamentals Of Economics, Global Business, And Quantitative Analysis (egc1) Objective Assessment Economics And Global Business Applications (egt1) Performance Assessment Sample Learning Resources: Skillsoft Modules On Economics, Global Business, And Quantitative Analysis. Thinkwell’s New Economics Course Mcconnell, C. R., & Brue, S. L. (2006). Economics. (17th Ed.). New York: Mcgraw-hill Irwin. Ball, D., Mcculloch, W. H.. & Et.al. (2007) International Business: The Challenge Of Global Competition (11th Ed.). New York: Mcgraw-hill Irwin. Anderson, D. R., Sweeney, D. J., & Williams, T. A. (2007). Quantitative Methods For Business. South-western.


Fundamentals of Economics, Global Business and Quantitative Analysis
Course Number EGC1
Credits 4.0

Economics, Global Business And Quantitative Analysis Domain The Economics, Global Business, And Quantitative Analysis Domain Covers Three Subdomains And Includes Three Assessments. The Quantitative Analysis For Business Task Includes A Series Of Quantitative Problems. The Economics And Global Business Applications Performance Assessment Asks Students To Apply What They Have Learned About Economics And Global Business In A Series Of Tasks. Evaluation Of Your Previous College Transcripts May Clear Assessment Requirements For This Domain. Economics, Global Business, And Quantitative Analysis Focuses On Understanding And Application Of Macroeconomics, Microeconomics, Global Business, And Quantitative Analysis For Business. Quantitative Analysis For Business (qat1) Performance Assessment Fundamentals Of Economics, Global Business, And Quantitative Analysis (egc1) Objective Assessment Economics And Global Business Applications (egt1) Performance Assessment Sample Learning Resources: Skillsoft Modules On Economics, Global Business, And Quantitative Analysis. Thinkwell’s New Economics Course Mcconnell, C. R., & Brue, S. L. (2006). Economics. (17th Ed.). New York: Mcgraw-hill Irwin. Ball, D., Mcculloch, W. H.. & Et.al. (2007) International Business: The Challenge Of Global Competition (11th Ed.). New York: Mcgraw-hill Irwin. Anderson, D. R., Sweeney, D. J., & Williams, T. A. (2007). Quantitative Methods For Business. South-western.


Economics and Global Business Applications
Course Number EGT1
Credits 4.0

Economics, Global Business And Quantitative Analysis Domain The Economics, Global Business, And Quantitative Analysis Domain Covers Three Subdomains And Includes Three Assessments. The Quantitative Analysis For Business Task Includes A Series Of Quantitative Problems. The Economics And Global Business Applications Performance Assessment Asks Students To Apply What They Have Learned About Economics And Global Business In A Series Of Tasks. Evaluation Of Your Previous College Transcripts May Clear Assessment Requirements For This Domain. Economics, Global Business, And Quantitative Analysis Focuses On Understanding And Application Of Macroeconomics, Microeconomics, Global Business, And Quantitative Analysis For Business. Quantitative Analysis For Business (qat1) Performance Assessment Fundamentals Of Economics, Global Business, And Quantitative Analysis (egc1) Objective Assessment Economics And Global Business Applications (egt1) Performance Assessment Sample Learning Resources: Skillsoft Modules On Economics, Global Business, And Quantitative Analysis. Thinkwell’s New Economics Course Mcconnell, C. R., & Brue, S. L. (2006). Economics. (17th Ed.). New York: Mcgraw-hill Irwin. Ball, D., Mcculloch, W. H.. & Et.al. (2007) International Business: The Challenge Of Global Competition (11th Ed.). New York: Mcgraw-hill Irwin. Anderson, D. R., Sweeney, D. J., & Williams, T. A. (2007). Quantitative Methods For Business. South-western.


Literature, Arts and the Humanities
Course Number HVC1
Credits 3.0

Distribution Domain The Distribution Domain Focuses On Three General Education Content Areas That Are Typically Included In Associate Level Programs: Humanities, Science, And Social Science. The Social Science Requirement Is Fulfilled When You Complete The Lower Division Core Domain. Evaluation Of Your Previous College Transcripts May Clear Assessment Requirements For Some Areas Of The Distribution Domain, Which Could Shorten Your Program Of Study By Removing Assessments. To Waive Or Clear A Subdomain, The Transcript Must Show That You Have Taken Equivalent Classes In The Subdomain Content Areas And Passed With A C Grade Or Higher At An Accredited Institution Of Higher Education. Literature, Arts, And The Humanities Content Focuses On Content, Concepts, Terminology, Methodology, Models, And Issues Within And Across The Disciplines Of The Humanities. Literature, Arts, And The Humanities (iwc1) Proctored, Computer-based Objective Exam Literature, Arts, And The Humanities: Analysis And Interpretation (iwt1) Performance Assessment That Includes Subjective And Objective Analysis And Interpretation In The Humanities Sample Learning Resources: Mindedge Humanities Learning Resource. An Online Interactive Module System. Janaro, R. P., & Altshuler, T. C. (2009). The Art Of Being Human (9th Ed.). New York: Longman. Isbn-10: 0205605427.


Literature, Arts and the Humanities: Analysis and Interpretation
Course Number HVT1
Credits 3.0

Distribution Domain The Distribution Domain Focuses On Three General Education Content Areas That Are Typically Included In Associate Level Programs: Humanities, Science, And Social Science. The Social Science Requirement Is Fulfilled When You Complete The Lower Division Core Domain. Evaluation Of Your Previous College Transcripts May Clear Assessment Requirements For Some Areas Of The Distribution Domain, Which Could Shorten Your Program Of Study By Removing Assessments. To Waive Or Clear A Subdomain, The Transcript Must Show That You Have Taken Equivalent Classes In The Subdomain Content Areas And Passed With A C Grade Or Higher At An Accredited Institution Of Higher Education. Literature, Arts, And The Humanities Content Focuses On Content, Concepts, Terminology, Methodology, Models, And Issues Within And Across The Disciplines Of The Humanities. Literature, Arts, And The Humanities (iwc1) Proctored, Computer-based Objective Exam Literature, Arts, And The Humanities: Analysis And Interpretation (iwt1) Performance Assessment That Includes Subjective And Objective Analysis And Interpretation In The Humanities Sample Learning Resources: Mindedge Humanities Learning Resource. An Online Interactive Module System. Janaro, R. P., & Altshuler, T. C. (2009). The Art Of Being Human (9th Ed.). New York: Longman. Isbn-10: 0205605427.


Fundamentals of Marketing and Business Communication
Course Number MKC1
Credits 6.0

Marketing and Business Communications Focuses on understanding and application of marketing concepts and business research and writing. Fundamentals of Marketing and Business Communications (MKC1) Computer-based, objective exam


Marketing Principles and Applications
Course Number MKT1
Credits 2.0

Marketing and Business Communications Focuses on understanding and application of marketing concepts and business research and writing. Marketing Principles and Applications (MKT1) Performance assessment


Business Research and Writing
Course Number RWT1
Credits 2.0

Marketing And Business Communications Domain The Marketing And Business Communications Domain Focuses On Two Distinct And Interrelated Business Topics. Marketing Focuses Study On Consumer Behavior, Marketing Strategies, And Development Of Marketing Plans. Business Communication Focuses On Organizational Communication, The Communication Process, And Business Research And Writing. To Demonstrate Competency In The Marketing And Business Communications Domain, Students Complete A Multiple-choice Objective Assessment, Develop A Marketing Plan, And Write A Research Paper On A Business Topic. Marketing And Business Communications Focuses On Understanding And Application Of Marketing Concepts And Business Research And Writing. Business Research And Writing (rwt1) Performance Assessment Sample Learning Resources: Skillsoft Modules On Marketing, Communication, And Business Writing Wgu Library Materials On Research And Writing Boone, L. E., & Kurtz, D. L. (2006). Contemporary Marketing (12th Ed.). Mason, Oh: Thomson Southwestern. Bovee, C., & Thill, J. V. (2008). Business Communication Today (9th Ed.). Prentice Hall.


Reasoning and Problem Solving
Course Number CLC1
Credits 3.0

Proctored, computer-based objective exam.


Fundamentals of Finance, Accounting and Information Technology
Course Number FNC1
Credits 6.0

Finance, Accounting, And Information Technology Domain Business Graduates Need An Understanding Of The Fundamentals Of Finance, Accounting, And Information Technology To Succeed In The World Of Business. To Demonstrate Competence In The Three Areas Covered By This Domain, Students Complete Two Assessments That Integrate The Concepts In All Three Subdomains. Students Complete A Series Of Finance And Accounting Problems With Information Technology Components For The Performance Assessment. Students Demonstrate An Understanding Of Fundamental Concepts In These Areas On The Objective Assessment. Finance, Accounting And Information Technology Focuses On Understanding And Application Of Finance, Accounting, And Information Technology Concepts. Fundamentals Of Finance, Accounting, And Information Technology (fnc1) Computer-based Objective Exam Business Applications Of Finance, Accounting, And Information Technology (fnt1) Performance Assessment Sample Learning Resources: Skillsoft Modules On Finance, Accounting, And Information Technology Microsoft Accounting Software Chiappetta, B., Larson, K., & Wild, J. (2007). Fundamental Accounting Principles (18th Ed.). Boston, Ma: Mcgraw-hill. Jordan, B., Ross, S., & Westerfield, R. (2006). Fundamentals Of Corporate Finance Alternate Edition (7th Ed.). New York City, Ny: Mcgraw-hill. Marakas, G., & O’brien, J. (2007). Introduction To Information Systems (13th Ed.). New York City, Ny: Mcgraw-hill/irwin.


Marketing Management Concepts
Course Number ASC1
Credits 12.0

Marketing Management Tasks
Course Number AST1
Credits 6.0

Business Marketing Capstone Project
Course Number CWMM
Credits 9.0

Program description: Our online marketing degree will give you a significant step up the career ladder. The B.S. in Marketing Management will build your knowledge of strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing principles. You will become a better marketer, strengthening your prospects and effectiveness.

Advertising Courses at Post University

Program Name: A.S. in Marketing

Program description:

Program Name: B.S. in Business Administration / Marketing
Elective
Course Number MGT
Credits 3.0

College Reading & Writing
Course Number ENG110
Credits 3.0

This course is designed to develop and refine the analytical/critical reading skills and the substantive writing skills of freshmen. This intensive writing class will focus on writing essays of varying length and expose students to the various rhetorical modes of writing that will contribute to their success in university courses and their chosen careers.


College Writing Workshop
Course Number ENG120
Credits 3.0

This course looks to expand upon the rhetorical skills attained in ENG110. As a student-centered course, students explore their own writing in peer, group, and self-review skill sessions. Students enhance self-editing skills and increase awareness of the revision skills needed in both college coursework and in careers. The course will further develop students’ understanding of the writing process from pre-writing to final draft. This course encourages students to have their writing evaluated across the curriculum. The addition of thematic readings further enhances students’ knowledge base. The course culminates in a portfolio of original work.


Intro to Communications
Course Number COM107
Credits 3.0

This introductory course will focus on the knowledge and skills that students need to become competent communicators. This information and these skills will include speaking, listening, media literacy, computer-mediated communication, cultural sensitivity, workplace communication, group dynamics, and critical thinking. Students will prepare and present speeches and group projects that utilize media and technology. Emphasis will be place on personal, social and workplace interaction both individually and in group settings.


Introduction to Computing
Course Number CIS112
Credits 3.0

This course strives to meet the high level of computer literacy required of all students earning a degree from the university. Special emphasis is placed on the ethical use of computer technology for information analysis and communications. Computer units introduce the Internet, Windows, word processing, spreadsheets, and presentation software. Students who feel they have attained computer literacy and earn 70 percent on an exemption exam may substitute any other 3-credit course for this core requirement. Students may prove competency by passing a waiver examination. No credit is granted if the requirement is waived.


Human Resource Management
Course Number MGT201
Credits 3.0

This course examines specific modern retail establishments as an introduction to the principles and methods of retailing. Emphasis is on types and functions of selling institutions in the U.S. and other countries, operation of retail institutions, buying and the ethics of buyer/seller relationships, budgeting, pricing, unit control, sales promotion, and store image. Prerequisite: MKT101.


Organizational Behavior
Course Number MGT405
Credits 3.0

This is a study of individual and small group behavior in organizations and the interpretation of this behavior in the context of the managerial environment. The nature of such concepts as influence, power and control, attitudes, communication, conflict, and interpersonal relations is explored to provide understanding of the dynamics of group behavior. Prerequisite: MGT105.


Organizational Theory and Development
Course Number MGT408
Credits 3.0

This course examines the nature and problems of organizational design, development, and change in complex organizations. The application of organizational theories in the treatment of technological, economic, and behavioral problems confronted by the practicing manager is examined. Theories of organizational growth, change, and development and their impact on organizational outcomes are explored. Prerequisite: MGT105.


Business Policy Seminar
Course Number BUS411
Credits 3.0

This seminar requires students to utilize concepts presented in previous business administration and economics courses in analyzing corporate business strategies. The case study approach is used. Oral and written reports are required. Prerequisite: Senior standing.


College Reading & Writing
Course Number ENG110
Credits 3.0

This course is designed to develop and refine the analytical/critical reading skills and the substantive writing skills of freshmen. This intensive writing class will focus on writing essays of varying length and expose students to the various rhetorical modes of writing that will contribute to their success in university courses and their chosen careers.


College Writing Workshop
Course Number ENG120
Credits 3.0

This course looks to expand upon the rhetorical skills attained in ENG110. As a student-centered course, students explore their own writing in peer, group, and self-review skill sessions. Students enhance self-editing skills and increase awareness of the revision skills needed in both college coursework and in careers. The course will further develop students’ understanding of the writing process from pre-writing to final draft. This course encourages students to have their writing evaluated across the curriculum. The addition of thematic readings further enhances students’ knowledge base. The course culminates in a portfolio of original work.


Intro to Communications
Course Number COM107
Credits 3.0

This introductory course will focus on the knowledge and skills that students need to become competent communicators. This information and these skills will include speaking, listening, media literacy, computer-mediated communication, cultural sensitivity, workplace communication, group dynamics, and critical thinking. Students will prepare and present speeches and group projects that utilize media and technology. Emphasis will be place on personal, social and workplace interaction both individually and in group settings.


Introduction to Computing
Course Number CIS112
Credits 3.0

This course strives to meet the high level of computer literacy required of all students earning a degree from the university. Special emphasis is placed on the ethical use of computer technology for information analysis and communications. Computer units introduce the Internet, Windows, word processing, spreadsheets, and presentation software. Students who feel they have attained computer literacy and earn 70 percent on an exemption exam may substitute any other 3-credit course for this core requirement. Students may prove competency by passing a waiver examination. No credit is granted if the requirement is waived.


Career Capstone
Course Number CSA400
Credits 2.0

This course is a culmination of the career and self-awareness series, a comprehensive program for career and life planning. The course prepares students for a transition from university life to independent work life. Students will learn valuable financial and money management planning and skills. Students will explore life balance issues, life roles, and self-concept as it relates to their future plans. Students will explore employment issues, such as the changing nature of work, diversity, trends, and job outlook. The course will require students to engage in networking and a job search with the goal of employment upon graduation. In addition, students who are seeking graduate school will engage in the application process, interviewing, and essay writing.


College Success Seminar
Course Number CSA100
Credits 3.0

The College Success Seminar is designed to provide first year students with the academic and social skills necessary for success in the university environment. Its mission is to provide students with an introduction to the many dimensions of university life and Post University.


Quantitative Analysis
Course Number MAT230
Credits 3.0

This course considers real estate as an investment medium. Appraisal techniques and investment valuation based on both income flows and replacement cost are examined. Real estate development in terms of residential, shopping centers, industrial parks is examined. Public policy regarding subsidy programs and rent control is reviewed.


Managerial Communication
Course Number BUS311
Credits 3.0

This course is designed to provide instruction in organization and construction of the written, technological, and oral communication used in modern business. Prerequisite: ENG207.


Financial Accounting
Course Number ACC111
Credits 3.0

This course is for the student to learn about accounting as an information development and communications function that supports economic decision-making. The course will help students perform financial analysis; derive information for personal or organizational decisions; and understand business, governmental, and other organizational entities.


Macroeconomics
Course Number ECO201
Credits 3.0

This course examines the fundamental analytical structure of a macro economy and familiarizes students with the problems of employment, inflation, interest rates, and business cycles. Topics include the determination of income and output, the role of fiscal and monetary policy, and the interaction of an economy with the rest of the world within a global framework.


Principles of Management
Course Number MGT105
Credits 3.0

This course is an introduction to the principles of management and their application in public and private, profit and non-profit organizations. The areas of employee motivation, group behavior, leadership, strategic planning, organizational design, and career opportunities represent a variety of subjects presented and discussed in the course. Emphasis is on the research and techniques available to assist in the development of requisite management skills.


Principles of Marketing
Course Number MKT101
Credits 3.0

This course examines the basic marketing principles practiced by modern organizations including product development, distribution, promotion, and pricing. It is the foundation course for upper-level marketing courses.


Managerial Accounting
Course Number ACC211
Credits 3.0

This course provides a practical understanding of the use of accounting by management in planning and controlling operations in all functions of the enterprise and in choosing among alternative courses of action. Prerequisite: ACC111


Microeconomics
Course Number ECO202
Credits 3.0

This course familiarizes students with the decision-making processes of individual economic units such as households, firms, and industries, and their interrelationships. Topics include the nature and framework of the forces of supply and demand, household behavior, and consumer choice; the behavior of the firm under different industrial structures, resource allocation, and income distribution; and international trade and comparative advantage.


Professional Success Seminar
Course Number CSA200
Credits 1.0

The course will enable students to develop their own individualized plan for personal, academic and career success. Students will engage in self-evaluation exercises and highly interactive classroom activities to evaluate their own “fit” for certain careers. Students will also participate in resume and cover letter writing activities to prepare for the experiential learning of the next course. This course will allow students to establish short-term career goals and begin a career portfolio to be refined during successive semesters.


Program description: Graduates with a Bachelor of Science in Business Administration degree are among the most sought-after new hires.
Post’s BSBA degree provides students with a thorough understanding of business. Our students study the ways in which
data are gathered, organized, reported, marketed, and analyzed. They learn the key areas in which plans are developed
and implemented, strategies devised, and decisions made. Students develop the skills, abilities, and personal
characteristics that are needed to manage people, resources, and information effectively in a dynamic business
environment.
Students may choose a concentration in the following areas: accounting, finance, management, marketing, computer
information systems, international business, entrepreneurship, or equine.
Post University’s business administration program includes a comprehensive and rigorous curriculum that provides
students with the skills and experiences they’ll need to succeed. Students take not only business courses, they also take
courses in liberal arts, leadership, and personal development – all of which provide the breadth and depth of knowledge
needed to become leaders in their chosen field.
Post students also have a chance to build their resumes by participating in cooperative education or internship programs
that give them hands-on, real-world work experience before they graduate. Post students have been able to participate in
co-op and internship positions with organizations such as IBM, ESPN, U.S. Department of Commerce, and Citibank,
among others.

Program Name: B.S. in Marketing
Principles of Marketing
Course Number MKT 101
Credits 3.0

This course examines the basic marketing principles practiced by modern organizations including product development, distribution, promotion, and pricing. It is the foundation course for upper-level marketing courses


Introduction to Philosophy
Course Number PHL 101
Credits 3.0

This course is designed to introduce the student to philosophical investigation. Part one includes the origin, nature, and value of philosophy. Part two is an analysis of the problems of human nature, our universe, and the existence of God. Part three includes an introduction to the areas of metaphysics, theory of knowledge, ethics, and political and social philosophy


Nutrition
Course Number BIO 150
Credits 3.0

This course presents a scientific study of the basic principles of nutrition. Nutrient requirements, diet, biochemistry, diseases, and socio-economic concepts are stressed. Special emphasis is placed on changes throughout the human life cycle


Film: The Reel Experience
Course Number ENG 304
Credits 3.0

This course deals with the elements of film including the script, filming techniques, direction, acting, editing, art and set design, costume and makeup, and historical development. Examples from various genres are viewed for analysis


Systems Management
Course Number MGT 347
Credits 3.0

This course introduces the systems approach to management with a view towards the entire range of managerial responsibilities associated with achieving effective performance from a “learning” organization. Management simulations and short cases applying systems tools reinforce systems theory


Art History I
Course Number ART 101
Credits 3.0

This course provides an introduction to the history of the visual arts from prehistory to the early Renaissance. Major works in architecture, sculpture, painting, and graphic arts are covered in chronological order


Art History II
Course Number ART 102
Credits 3.0

This course provides an introduction to the history of the visual arts from the Renaissance to the Twentieth-Century. It presents a chronological coverage of architecture, sculpture, painting, and graphic arts, stressing the characteristics that identify periods and styles


Creative Writing
Course Number ENG 311
Credits 3.0

This course provides extensive imaginative writing of description, dialogue, poetry, and narrative. The course is designed for students who write readily but need direction and consultation


Mass Media and Society
Course Number COM 301
Credits 3.0

This course analyzes newspapers, magazines, television, radio, the Internet, and film to evaluate their complex and diverse power for shaping patterns of society


Marketing on the Internet
Course Number MKT 305
Credits 3.0

This course examines the impact of the Internet on business and how it has expanded a firm's ability to customize its product and service offerings to levels not attainable in the past. This course will also define the different capabilities that the Internet and World Wide Web have enabled marketers to utilize. Students will revisit the basic tenets of marketing and assess the impact of the Internet on these basic principles. The course will address the benefits as well as the limitations of Internet marketing


Introduction to Computing
Course Number CIS112
Credits 3.0

This course strives to meet the high level of computer literacy required of all students earning a degree from the university. Special emphasis is placed on the ethical use of computer technology for information analysis and communications. Computer units introduce the Internet, Windows, word processing, spreadsheets, and presentation software. Students who feel they have attained computer literacy and earn 70 percent on an exemption exam may substitute any other 3-credit course for this core requirement. Students may prove competency by passing a waiver examination. No credit is granted if the requirement is waived.


English Composition
Course Number ENG101
Credits 3.0

This course in expository writing is designed to develop students' abilities to write effectively with clarity, logic, and coherence. Emphasis is placed on the composing process, organization, sentence and paragraph structure, and usage. At least one essay is based on library research.


Principles of Management
Course Number MGT105
Credits 3.0

This course is an introduction to the principles of management and their application in public and private, profit and non-profit organizations. The areas of employee motivation, group behavior, leadership, strategic planning, organizational design, and career opportunities represent a variety of subjects presented and discussed in the course. Emphasis is on the research and techniques available to assist in the development of requisite management skills.


Composition and Literature
Course Number ENG102
Credits 3.0

This writing course emphasizes literary appreciation and criticism. Students are introduced to various literary genres: the short story, the poem, the novel, and the play. Placement by examination. Laboratory and fee may be required. Prerequisite: ENG110


Fundamentals of Psychology I
Course Number PSY101
Credits 3.0

This course examines the nature of psychology as a social and behavioral science. It surveys fundamental areas in behavior including research in psychology, the brain and behavior, learning, human development and socialization, intelligence, personality, health psychology, and social psychology.


Financial Accounting
Course Number ACC111
Credits 3.0

This course is for the student to learn about accounting as an information development and communications function that supports economic decision-making. The course will help students perform financial analysis; derive information for personal or organizational decisions; and understand business, governmental, and other organizational entities.


Speech Communications
Course Number ENG207
Credits 3.0

This course examines fundamental principles of oral communication with emphasis on the logical development, documentation, and delivery of the basic types of speeches. Students will construct audience analyses and participate in the evaluative process of speeches. Prerequisite: ENG110.


Business Law I
Course Number BUS204
Credits 3.0

This course covers Constitutional Law and the rights and duties that apply to business entities as well as to individuals. Also covered are Tort Law, body and property injury, as well as harm to reputation in the business context; Criminal Law, specifically those areas pertinent to business, such as bribery and embezzlement; Intellectual Property Law, including copyright, patent and trademark laws; Contract Law, which encompasses sales contracts and the application of the Uniform Commercial Code as well as common law contracts, such as employment contracts.


College Algebra
Course Number MAT120
Credits 3.0

This course provides a review of the fundamentals of algebra: a study of function theory, specifically linear and quadratic functions; matrix operations; and linear programming. Emphasis is placed on problem-solving techniques with special attention given to business and other applications. Prerequisite: MAT101 or placement examination.


Principles of Finance
Course Number FIN301
Credits 3.0

This course examines the role of finance in relation to other business operations and within the financial community. It covers the development and use of the basic tools for financial administration, financial analysis, planning and control, investment decisions, and management of sources of funds.


Business Ethics
Course Number BUS340
Credits 3.0

This course examines the ethical issues and dilemmas which challenge the manager, the business organization, and the capitalist system. Cases, readings, and discussions serve to integrate ethical reflection with management decisionmaking.


Macroeconomics
Course Number ECO201
Credits 3.0

This course examines the fundamental analytical structure of a macro economy and familiarizes students with the problems of employment, inflation, interest rates, and business cycles. Topics include the determination of income and output, the role of fiscal and monetary policy, and the interaction of an economy with the rest of the world within a global framework.


Managerial Accounting
Course Number ACC211
Credits 3.0

This course provides a practical understanding of the use of accounting by management in planning and controlling operations in all functions of the enterprise and in choosing among alternative courses of action. Prerequisite: ACC111


Principles of Sociology
Course Number SOC101
Credits 3.0

This course is an introduction to the basic concepts in Sociology and an analysis of culture, socialization, stratification, social organization, class, social interaction, social change, and conflict.


Logistics Management
Course Number BUS320
Credits 3.0

This course focuses on physical distribution, sourcing activities and production. The study of logistics entails understanding the planning and control decisions related to movements and storage of materials. Two distinct types of logistics will be studied, inbound and outbound logistics. A number of topics, including warehousing, transportation, packaging and inventory theory, combine with an understanding of the customer’s service requirements to develop a system to maximize customer utility.


World Civilization I
Course Number HIS101
Credits 3.0

This course provides a survey of significant developments relating to the rise of early Mediterranean, European, and Asiatic societies. Economic, political, and religious themes are stressed from the foundations of civilization to the eve of the Western Enlightenment.


Microeconomics
Course Number ECO202
Credits 3.0

This course familiarizes students with the decision-making processes of individual economic units such as households, firms, and industries, and their interrelationships. Topics include the nature and framework of the forces of supply and demand, household behavior, and consumer choice; the behavior of the firm under different industrial structures, resource allocation, and income distribution; and international trade and comparative advantage.


Quantitative Analysis
Course Number MAT230
Credits 3.0

This course considers real estate as an investment medium. Appraisal techniques and investment valuation based on both income flows and replacement cost are examined. Real estate development in terms of residential, shopping centers, industrial parks is examined. Public policy regarding subsidy programs and rent control is reviewed.


Advertising
Course Number MKT204
Credits 3.0

This is an introductory course dealing with the theories, methods, and practices of modern advertising including regulations and ethics. The course gives the student hands-on experience producing advertising campaigns including graphics and media selection. Prerequisite: MKT101.


Marketing Management
Course Number MKT315
Credits 3.0

This Course Helps Students Conceptualize The Strategic Planning Process As It Relates To The Primary Determinants Of Sales And Profits. It Also Helps The Student Understand In Depth The Business And Ethical Problems A Marketing Manager Faces In A Global Marketing Environment, And Suggests Various Alternative Solutions To These Problems. Prerequisites: Mkt101, Mgt105.


Consumer Behavior
Course Number MKT404
Credits 3.0

This course examines marketing from the point of view of key behavioral science concepts, relevant consumer research, and practical marketing applications. The course also analyzes motivation, personality, perception, learning, attitude formation, and the importance of group dynamics, social class, and culture on behavior in the marketplace. Prerequisite: MKT101


Organizational Behavior
Course Number MGT405
Credits 3.0

This is a study of individual and small group behavior in organizations and the interpretation of this behavior in the context of the managerial environment. The nature of such concepts as influence, power and control, attitudes, communication, conflict, and interpersonal relations is explored to provide understanding of the dynamics of group behavior. Prerequisite: MGT105.



Marketing Research
Course Number MKT342
Credits 3.0

This Course Discusses Various Tools And Techniques Used By Managers Of Marketing Research. Topics Covered Include Developing The Research Study, Selecting A Sample, Focus Interviewing, Questionnaire Design, Data Collection, Controlling The Field Force, Validating Results, And Drafting The Final Report. Students Also Learn Basic Statistical Analysis Of Research Findings. Prerequisites: Mat220; Mkt101.



Business Policy Seminar
Course Number BUS411
Credits 3.0

This seminar requires students to utilize concepts presented in previous business administration and economics courses in analyzing corporate business strategies. The case study approach is used. Oral and written reports are required. Prerequisite: Senior standing.


Program description: Students enrolled in Herzing University's Bachelor of Science in Marketing program have the opportunity to learn about how to effectively market products. The curriculum covers areas such as consumer behavior, advertising, sales management, international marketing, and product development. Students also have a chance to develop strategic marketing strategies using fundamental aspects of marketing and management. The program concludes with either an internship or the completion of a capstone project.

Advertising Courses at American Intercontinental University

Program Name: Bachelor's (BBA) - Marketing
Art Appreciation
Course Number HUMA 205
Credits 4.5

This course introduces a variety of art forms within a cultural context, providing a basis of understanding of societal and cultural developments in historic and contemporary terms.


Topics in Cultural Studies
Course Number HUMA 215
Credits 4.5

This course explores a specific region or culture in depth, emphasizing its cultural, political, and economic characteristics.


Introduction to Computers
Course Number COMP 101
Credits 4.5

This course is a practical overview of desktop applications including word processing, spreadsheet, and presentation applications.


English Composition I
Course Number ENGL 106
Credits 4.5

In this course, students focus on developing writing skills through practice and revision of a variety of different types of essays. Students are also given instruction in library and online research and methods of documentation.


English Composition II
Course Number ENGL 107
Credits 4.5

"In this course, students focus on research and developing writing skills through writing the ""argument"" essay. Students are also given instruction in library and online research and methods of documentation."


College Algebra
Course Number MATH 133
Credits 4.5

"This course addresses topics in contemporary mathematics such as inequalities, radicals, quadratic equations, rational functions, exponential, logarithmic, and graphing polynomial functions."


Presentation Essentials
Course Number PRES 111
Credits 4.5

This course focuses on preparing and delivering effective presentations. In addition, students learn about presentation strategy and the creation of visual aids.


Aspects of Psychology
Course Number SSCI 206
Credits 4.5

This course examines the discipline of psychology, b cognitive and psycho-social, covering topics such as perception, learning, memory, motivation, emotion, personality, attitudes, psychological aspects of huma sexuality, and psycho-behavioral pathology.


Sociology
Course Number SSCI 210
Credits 4.5

This course will introduce students to the concepts, theory, and method of sociology. Students can develop a better understanding of society, culture, social institutions, social behavior, and other general social processes that operate in the social world.


Biology
Course Number SCIE 206
Credits 4.5

This survey course presents the fundamental concepts of biology. Special emphasis is given to current biological issues.


Environmental Science
Course Number SCIE 210
Credits 4.5

This course introduces environmental issues that are directly related to global populations. Students will explo the identification and classification of environmental problems, and how they relate to the laws of nature.


Introduction to Business
Course Number BUSN 105
Credits 4.5

This course provides students with a general introduction to business activity and how it relates to our economic society. Students will explore how businesses are owned, organized, managed, and controlled.



Principles of Accounting I
Course Number ACCT 205
Credits 4.5

"This course introduces students to financial accounting. Students can learn the fundamentals of the accounting cycle."


Microeconomics
Course Number ECON 220
Credits 4.5

"This course focuses on Economic theory of the firm, resource allocation and price determination, the free market supply/demand mechanism, and pure and imperfect competition models are analyzed."


Macroeconomics
Course Number ECON 224
Credits 4.5

"Presents basic economic concepts emphasizing the part the United States plays in a global economy. Foundations of economic theory are presented, using topics from television news and mass media. Topics introduced are GDP, National Income Accounting, United States fiscal policy and economic growth."


Business Management and Leadership
Course Number MKTG 205
Credits 4.5

"Students will study and apply the fundamentals of marketing within an organization and the contemporary market environment. The course will focus on marketing strategy and development of a marketing mix."


Principles of Marketing
Course Number MKTG 205
Credits 4.5

Students will study and apply the fundamentals of marketing within an organization and the contemporary market environment. The course will focus on marketing strategy and development of a marketing mix.


Lower Division Capstone
Course Number BUSN 300
Credits 4.5

This course requires students completing their AABA degree to demonstrate knowledge learned throughout the program and apply the theories to real world issues. Students are expected to synthesize and integrate learning experiences acquired throughout their program and to evaluate research and current topics relative to their area of concentration.


Marketing Management
Course Number MKTG 305
Credits 4.5

This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementation, controlling, and evaluation of marketing strategies as the means for achieving an organization's objectives.



Management Information Systems
Course Number MGMT 305
Credits 4.5

This course focuses on management of information systems. Topics include resources, information systems in an organization, social implications and use and evaluation of common microcomputer software packages.


Managerial Accounting
Course Number ACCT 310
Credits 4.5

This course is designed to provide students with an understanding of the role of accounting information in support of decision making and planning throughout the organization. Students will learn accounting methods for planning and controlling operations through budgets, responsibility centers and cost management. Furthermore, students will learn various measures and analysis techniques to evaluate the performance of the business.


Quantitative Methods and Analysis
Course Number BUSN 311
Credits 4.5

In this course, students will learn the fundamentals of probability, statistics, and their applications in business decision making.


Financial Management
Course Number FINA 310
Credits 4.5

This course examines the key components of financial decision making: valuation and risk management. Students will examine the implications of forecasting, capital budgeting, working capital management, and project risk management.


Global Operations Management
Course Number MGMT 415
Credits 4.5

This Course Explores Basic Operations Management In Modern Organizations Which Involves Design, Management And Improvement Of Productive Processes. Subjects Include Critical Path Methods (cpm), Pert Charts, Resource Allocations, Gantt Charts, Budgeted Cost Of Work Scheduled, Budgeted Cost Of Work Performed, Actual Cost Of Work Performed, And Projects Associated With Services And The Manufacture Of Products Including Fast Delivery To The Ultimate Consumer.


Advanced Entrepreneurship
Course Number MGMT 422
Credits 4.5

In this course, students will learn to effectively organize, develop, create, and manage a business. The main objective of the course is to experience the challenges of starting and financing a new company. The main focus will be in-depth exposure to the process of starting and scaling an enterprise from an idea and business plan into a company, examining and exploring the entrepreneurial process, and analyze business decisions that entrepreneurs face.


Program Capstone
Course Number ITCO 499
Credits 4.5

An internship or senior project that satisfies the concentration outcomes and meets the approval of the University Program Committee.


Consumers Behavior
Course Number MKTG 405
Credits 4.0

Prerequisite: None This course emphasizes on consumer behavior in the marketplace and covered topics include analysis of consumer motivation, buying behavior, market adjustment and product innovation. Behavioral aspects of the marketing process from producer to ultimate user or consumer are considered


Marketing Research
Course Number MKTG 407
Credits 4.0

Prerequisite: MKTG 305 Studies the nature and scope of research techniques employed in gathering information concerning marketing and advertising procedures. Subjects include sources and collection of data, sampling, interpretation of data, and research in areas of motivation and consumer behavior. Also does employ the use of quantitative and qualitative data analysis and interpretation


Advertising and Promotion Management
Course Number MKTG 408
Credits 4.0

Prerequisite: None This course presents a total marketing communication function in planning and managing programs for advertising products and services. Topics include preparatory research, objective setting, budget planning, media, creative programs and evaluation of advertising effectiveness


International Marketing
Course Number MKT 660
Credits 6.0

This course is designed to provide the background to make marketing decisions at the international level. The course examines issues involving trends, factors, and forces (such as institutions, culture, politics, law, and environment) that affect global marketing activities.


Program description: This Bachelor of Business Administration (BBA) degree program features a concentration in Marketing and is designed to provide a solid background in business fundamentals, followed by an examination of specific aspects related to the field of marketing. Coursework is structured to assist students in the development of their goals as they acquire the knowledge and skills common to today's marketing professionals.

Advertising Courses at University of Phoenix

Program Name: Bachelor of Science in Business - Marketing
Public Relations
Course Number MKT438

This course provides an introduction to the field of public relations. Areas covered are media relations; promotion; tools used in developing public relations and publicity, and improving customer satisfaction; relationship-building strategies; and ethics and public relations.


Marketing Research
Course Number MKT441

This course covers basic research methodology applied to marketing issues. Students study methods and techniques for collection, analysis, and interpretation of primary and secondary data for customer and business marketing.


Integrated Marketing Strategies
Course Number MKT498

This course provides students with an in-depth study of Integrated Marketing Communications (IMC). Emphasis will be placed on the strategic roles and integration of marketing communication tools including advertising, public relations, sales, promotion, event management, media selection, and marketing management.


Skills for Professional Development
Course Number GEN300
Credits 3.0

This Course Examines The Skills Necessary For Successful Critical Thinking, Teamwork, Research, And Communication. The Course Is Designed To Aid Adult Learners In Acquiring And Improving The Core Competencies That Are Necessary At University Of Phoenix. Students Examine Their Reasons For Returning To School And Develop Strategies For Achieving Educational Goals In School, Work, And Personal Settings. Students Are Also Introduced To The University Library And Learn How To Access Its Resources Successfully. (3 Credits) *for Flexibility In Scheduling, Campuses Are Permitted To Schedule Gen/200 To Satisfy Gen/300 Requirements.


Principles of Economics
Course Number ECO 212
Credits 3.0

This course introduces the fundamental theories of microeconomics and macroeconomics. The economic principles studied in this course apply to everyday life as students research an industry, debate issues with trade agreements, discuss the effects of a shift in labor supply and demand, and discuss the strengths and weaknesses of the Consumer Price Index calculation. In particular, students research an industry affected by the economy and perform an economic analysis of the chosen industry. (3 credits) Prerequisite: GEN 300


Business Information Systems
Course Number XBIS219

This course provides an overview of Business Information Systems. This includes a broad foundation for both technical and non-technical business professionals. Special emphasis is placed on how information is used by different types of businesses across different industries. Topics and Objectives Overview of Information Systems Identify information systems used in organizational departments. Explain how information resources are managed. Describe roles of the information systems department. Data Gathering, Storage, and Uses Recognize data management issues. Identify components of a database. Describe the relationship between data, information, and knowledge. E-Business and E-Commerce Compare e-business and e-commerce. Differentiate among business-to-business (B2B), business-to-consumer (B2C), and government-to-citizen (G2C). Explain how online auctions work. How Businesses Use Information Describe organizational information systems. Explain how functional areas use information systems. Identify supply chain components. How Managers Use Information Explain how managers use information systems. Identify information tools for managers. Project Development Methodologies Explain information technology project development methodologies. Identify the phases of Systems Development Life Cycle. Ethical and Legal Issues Recognize ethical and legal issues in information technology. Identify threats to information security. Trends Identify communication technologies used in business. Explain the impact of Web 2.0 on business. Describe advantages and disadvantages of mobile commerce (m-commerce). Technology Solutions Identify technology solutions for business problems. Develop a proposal for technology solutions that address business problems.


Organizational Ethics and Social Responsibility
Course Number XMGT216

This course provides a foundational perspective for socially responsible management practices in business. Special emphasis is placed on the interrelated nature of ethics, moral, legal, and social issues in managing individuals, groups, and the organization within a business environment. Topics and Objectives Fundamentals of Business Ethics Describe business ethics. Identify moral issues within today’s business environment. Compare major ethical theories. Describe social responsibility. Moral Perspectives Describe the relationship among virtue, values, and moral concepts in an individual and business context. Explain ways in which external social pressures have influenced business ethics. Summarize how personal values influence ethical decision-making. Ethics and the Individual Explain how individuals respond to moral issues in business. Recommend solutions to individual moral dilemmas using ethical principles. Ethics in Business and Management Describe moral and ethical issues faced by managers. Explain the relationship between social issues and ethically responsible management practices. Managing for Ethical Conduct Explain management practices for creating and managing an ethical environment within an organization. Apply ethical principles to managerial issues. Ethics in Business and the Organization Describe current moral and ethical issues faced by organizations. Apply ethical principles to organizational issues. Ethical Culture and Leadership Describe ways to improve the ethical culture within an organization. Explain the relationship among ethics, morality, and social issues within the legal environment. Examine the effects of leader’s morals on an organization’s ethical culture. Business Ethics Across Cultures Describe ethical issues that arise as a result of globalization. Compare ethical perspectives across cultures. Determine the risks and consequences associated with global business. Business Ethics Reflection Apply ethical principles to ethical dilemmas in business. Explain ways individuals, managers, and organizations can improve business ethics.


Principles of Accounting
Course Number ACC 280
Credits 3.0

This Course Covers The Fundamentals Of Financial Accounting As Well As The Identification, Measurement, And Reporting Of The Financial Effects Of Economic Events On The Enterprise. Financial Information Is Examined From The Perspective Of Effective Management Decision Making With Special Emphasis On The Planning And Controlling Responsibilities Of Practicing Managers. (3 Credits) Prerequisites: Gen 300 And Mth 209


Introduction to Business Communication
Course Number COM285
Credits 3.0

This course introduces students to the foundations of communication in a business setting. Students are exposed to various topics related to interpersonal and group communication within the context of applications in an office or virtual office setting. Students will develop skills in the forms of written communication, including memos, emails, business letters, and reports. Communication ethics and cross-cultural communications are also explored. Upon completing the course, students will have an awareness of their personal communication style and be able to identify areas for further exploration of communication as a business skill. Topics and Objectives Business Communication Concepts Describe the managerial functions of communication. Identify various message types. Analyze the characteristics of effective messages. Explain the audience’s impact on communication. Interpersonal and Group Communication Identify ways to foster positive group communication. Identify strategies to increase positive cross cultural communication. Compare and contrast individual and group communication. Analyze the advantages and disadvantages of using technology for communication. Business Writing Describe the steps in various business writing. Compare and contrast business and academic writing. Create documents in various business formats. Laws and Ethics in Communication Identify laws relating to employees and communication privacy. Analyze workplace communication policies regarding privacy and ethics. Apply appropriate email etiquette. Create documents to deliver difficult messages. Reports and Presentations Identify skills needed to deliver effective oral presentations. Create a written report.


Management: Theory, Practice, and Application
Course Number MGT330
Credits 3.0

This course explores the rich field of management in theory and practice, and as both a science and an art. The course also addresses the role of managers in the current world of rapid change, increased competitive forces, and increased expectations for the successful performance of employees and organizations. The focus is on some of the ways and means of achieving desired goals. The student will leave this course with a solid background in the nature and work of management and managers. Applications of concepts to current workplace issues will be stressed. (3 credits)


Organizational Behavior and Group Dynamics
Course Number MGT 307
Credits 3.0

This course in organizational behavior encompasses the study of individual and group behavior in organizational settings. Emphasis is placed on strategic elements of organizational behavior, workforce diversity, managing change, effective communication, and performance systems. A comprehensive review of these processes, as well as others, will allow students to examine their role in organizations. (3 credits) Prerequisite: GEN 300.


Critical Thinking: Strategies in Decision Making
Course Number MGT350
Credits 3.0

This course provides students opportunities for analysis, synthesis, prescription, and application of critical thinking and decision making within the organization. Emphasis is placed on preparing managers who can deal clearly, rationally, and creatively with a diverse workforce and dynamic workplace. This course equips students with concrete skills in critical thinking and decision making that will allow them to identify and solve organizational problems, as well as provide strategic direction. (3 credits)


Research and Evaluation I
Course Number RES 341
Credits 3.0

This Course Integrates Applied Business Research And Descriptive Statistics. Examination Of The Role Of Statistics In Research, Statistical Terminology, The Appropriate Use Of Statistical Techniques And Interpretation Of Statistical Findings In Business And Research Will Be The Primary Focus. (3 Credits) Prerequisites: Gen 300 And Mth 209.


Research and Evaluation II
Course Number RES 342
Credits 3.0

This Course Integrates Applied Business Research And Descriptive Statistics. Examination Of The Role Of Statistics In Research, Statistical Terminology, The Appropriate Use Of Statistical Techniques And Interpretation Of Statistical Findings In Business And Research Will Be The Primary Focus. (3 Credits) Prerequisites: Gen 300, Mth 209, And Res 341.


Finance for Business
Course Number FIN 370
Credits 3.0

This Course Introduces The Student To The Essential Elements Of Finance For Business. Emphasis Is Placed On Financial Management, Financial Markets, And The Tools, Techniques, And Methodologies Used In Making Financial Decisions. Topics Include: Financial Planning, Working Capital Management, Capital Budgeting, Long Term Financing, And International Finance. (3 Credits) Prerequisites: Gen 300, Mth 209, And Acc 280.


Business Law
Course Number LAW531

This course prepares students to evaluate the legal risks associated with business activity. Students will create proposals to manage an organization’s legal exposure. Other topics include the legal system, alternative dispute resolution, enterprise liability, product liability, international law, business risks, intellectual property, legal forms of business, and governance. Topics and Objectives Legal Systems of Business Explain traditional litigation and its application to business transactions. Create an alternative dispute resolution best suited to a common business issue. Describe how the legal system functions to resolve business problems. Tort and Regulatory Risk Propose actions a company can take to avoid tort liability and litigation. Propose actions a company can take to avoid product liability risk. Assess methods for managing legal risk arising out of domestic and international regulatory matters. Contract Risk and Opportunities Analyze legal risk issues arising out of contract formation, performance, and remedies. Evaluate measures business leaders can take to avoid risk in transactions. Explain transaction risk arising in unique environments. Risk in the Employment Relationship Analyze legal risk arising out of wrongful discharge. Evaluate legal risk associated with employment discrimination and harassment. Evaluate the regulatory and compliance requirements related to employment and benefits. Risk Arising in Tangible Property and Intellectual Property Propose methods for managing legal risk involving tangible property. Design plans for protecting business intellectual property. Propose methods to avoid liability arising from violating the property rights of others. Business Forms and Governance Compare and contrast the legal forms of business. Analyze who Sarbanes-Oxley applies to and how it applies. Design plans for managing the legal liability of officers and directors.


Marketing
Course Number MKT421
Credits 3.0

This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. (3 credits) Prerequisite: COMM 215.


Integrated Business Topics
Course Number BUS 475
Credits 3.0

The Integrated Business Topics Course Examines Strategic Business Management While Integrating Topics From Previously Completed Business Foundation Coursework. This Allows Students To Demonstrate A Comprehensive Understanding Of The Undergraduate Business Curricula With A Significant Emphasis Placed On The Assessment Of Individual Outcomes To Determine Content Mastery. (3 Credits) Prerequisites: Gen 300, Mth 209, Comm 215, Mgt 330, Mgt 350, Mgt 307, Res 341, Res 342, Fin 370, Mkt 421, Eco 212, Bis 219, Mgt 216, Com 285, Acc 280, And Bus 415.


Program description: The Bachelor of Science in Business (BSB) undergraduate degree program is designed to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting. The BSB foundation is designed to bridge the gap between theory and practical application, while examining the areas of accounting, critical thinking and decision-making, finance, business law, management, marketing, research and evaluation, and technology. Students are required to demonstrate a comprehensive understanding of the undergraduate business curricula through an integrated topics course. Special emphasis is placed on critical business threads throughout the program, which include: globalization, innovation, ethics, technology, diversity, collaboration, and e-business.

The Marketing Concentration addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market, the pricing of products and services, and how to respond to growing demands in different countries and cultures. The marketing concentration builds upon the foundational marketing course, which allows further study in the areas of consumer behavior, advertising, marketing research, public relations, and international marketing. Marketing managers need creative, analytical, and leadership abilities to manage the marketing function of the business enterprise.

In the Marketing Concentration, 18 credit hours are required. Students must successfully complete three required courses: MKT/438 (Public Relations), MKT/441 (Marketing Research) and MKT/498 (Integrated Marketing Strategies). Students must also complete three additional business elective courses (9-credit hours) within the Marketing concentration. All courses in the marketing concentration have prerequisite requirements, specifically MKT/421 (Marketing). In addition to the required course of study, students must satisfy General Education and Elective requirements to meet the 120 (124 for Kansas) semester credit minimums required for completion of the degree.

For program disclosure information, click here.

While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

Advertising Courses at Penn Foster College

Program Name: Associate's Degree in Marketing
Advertising Principles
Course Number MKT 310
Credits 3.0

Techniques of advertising; function of advertising in the marketing area; role of advertising in the marketplace. PREREQ: Marketing


Business Orientation
Course Number BUS 100
Credits 1.0

Introduction to distance learning; study skills and techniques; reading textbooks and study guides; reviewing for examinations. Four basic life goals; individual life goals and steps needed to fulfill them; similarities between personal financial goals and business goals; determining personal financial goals; setting up a budget; researching, planning, starting up, and maintaining a business. PREREQ: None


Information Literacy
Course Number ENG 103
Credits 1.0

Teaches students to become effective in finding and utilizing information at libraries and other information centers, and through electronic resources available in libraries and on the World Wide Web. PREREQ: None


Introduction to Business
Course Number BUS 101
Credits 3.0

This course provides an understanding of the various facets of business and the challenges businesses face in a global environment such as competition and economics. Accounting, technology and information systems, marketing and management are examined through the phases of starting and growing a business. Management of financial and human resources along with the ethical and social responsibilities of business are examined. PREREQ: None


Principles of Management
Course Number BUS 110
Credits 3.0

This course will familiarize you with both the business environment and the manager’s role within it. You’ll learn about decision making, planning, organizing, leading, and controlling, as well as developing an ethical perspective. PREREQ: None


Essentials of Psychology
Course Number SSC 130
Credits 3.0

Biology and behavior; consciousness; memory; thought and language; intelligence; personality and gender; stress; community influences. PREREQ: None


Readings in World Civilization
Course Number SSC 105
Credits 3.0

Importance of the study of history; major events of the sixteenth through twentieth centuries; causal relationships between events and trends. PREREQ: None


Foundations of Political Science
Course Number SSC 150
Credits 3.0

The normative questions of politics; logical and empirical analysis of political questions. PREREQ: None


Mathematics for Business and Finance
Course Number MAT 106
Credits 3.0

This course will provide the student with a foundation in basic mathematical operations. Topics covered include percentages; discounts; interest; present worth; sinking funds; installment buying; pricing; depreciation; investments; insurance; use of symbols and their applications, equations and formulas; importance of statistics. PREREQ: None


Computer Applications
Course Number CSC 104
Credits 3.0

Computer and Internet Basics; computer hardware and software; digital electronics and file management; introduction to Windows® ; PC applications in word processing, spreadsheets, and presentation software. PREREQ: None


English Composition
Course Number ENG 100
Credits 3.0

This course teaches the skills and techniques of effectively developing, drafting, and revising college-level essays toward a specific purpose and audience: active reading, prewriting strategies, sentence and paragraph structure, thesis statements, varied patterns of development (e.g., illustration, comparison/contrast, classification), critical reading toward revision of structure and organization, editing for the standard written conventions, use and documentation of outside sources. Students submit three essays (process analysis, causal analysis, argumentation) and a course journal. PREREQ: None


Financial Accounting
Course Number ACC 111
Credits 3.0

This course will provide students with a basic understanding of the principles of Financial Accounting. Topics covered include analyzing transactions; completing the accounting cycle; merchandising businesses; inventories, assets, and liabilities; and corporations, stocks, bonds, and cash flow. PREREQ: None


Interpersonal Communications
Course Number HUM 106
Credits 1.0

Developing more effective personal communication skills to increase chances for professional success; increasing skills levels involving the use and selection of words, gestures, tone of voice, facial expressions, listening skills, as well as overall physical appearance. PREREQ: None


Marketing
Course Number MKT 301
Credits 3.0

The marketing environment; planning, information, and segmentation; consumer and business buyer behavior; product and distribution strategy; promotion and pricing strategy. PREREQ: None


Art Appreciation
Course Number HUM 102
Credits 3.0

Artistic media; historical periods and artistic movements; roles of the artist and the viewer; art criticism. PREREQ: None


Music Appreciation
Course Number HUM 104
Credits 3.0

Appreciating music; roles of composer and listener; principles of music theory and instrumentation; historical periods; varying styles of music. PREREQ: None


Introduction to Literature
Course Number ENG 115
Credits 3.0

Reading and analysis of the main genres of literature; poetry, fiction, and drama; themes and forms of literature. PREREQ: None


Economics 1
Course Number BUS 121
Credits 3.0

This course will provide an overview of macroeconomics and the modern market economy. Law of supply and demand, cost of living, monetary systems, international factors, and short run economic fluctuations will be examined and discussed. PREREQ: None


Managerial Accounting
Course Number ACC 112
Credits 3.0

Introduction to managerial accounting; analysis: C-V-P and management; budgeting and performance evaluation; decentralized operations; differential analysis and product pricing; and capital investment analysis, and cost activities. PREREQ: Financial Accounting


College Algebra
Course Number MAT 120
Credits 3.0

This course introduces students to basic algebraic concepts. Topics covered include the real number system, exponents, scientific notation, equations of lines, graphing, inequalities, absolute values, polynomials, factoring polynomials, and rational expressions. PREREQ: None


Business and Technical Writing
Course Number ENG 121
Credits 3.0

Writing Styles; Abc Method Of Organizing Material; Grammar (parts Of Speech, Active And Passive Voice, Complete Sentences Vs. Sentence Fragments; Parallel Construction); Using Action Verbs; Constructing Paragraphs; Writing Memos, Business Letters, And Emails; Organizing Material; Conducting Research; Documenting Sources; Outlining; Providing Illustrations; Writing Reports, Proposals, Descriptions, Instructions, Articles, And Manuals. Prereq: None


Introduction to Biology
Course Number SCI 120
Credits 3.0

An introductory course that explains the origin of life and the relationships between all living things. It describes how a significant number of organisms are structured and how they work, in order to enable students to discuss intelligently the various forms of life and their processes. PREREQ: None


Nutrition
Course Number SCI 140
Credits 3.0

Personal decision making about nutrition; nutrition science; water; exercise; human growth and aging; safety of the food supply; the global view. PREREQ: None


Earth Science
Course Number SCI 110
Credits 3.0

Surveys a broad range of topics within the fields of geology, meteorology, oceanography, and astronomy. PREREQ: None


Business Statistics
Course Number MAT 210
Credits 3.0

Presentation of data; frequency distribution; averages; dispersion and skewness; index numbers; time series analysis; correlation and forecasting; the theory of probability and statistical inference. PREREQ: Math for Business and Finance


Business Law 1
Course Number BUS 213
Credits 3.0

This course is an introduction to the legal environment of business. Topics covered include American court practice and procedure; torts; employment law; international law; environmental law; contract law. PREREQ: None


Consumer Behavior
Course Number MKT 320

Influencing consumer behavior; consumer decision-making; effects on research and marketing; environmental influences; ethical responsibility


Marketing Research
Course Number MKT 260
Credits 3.0

Nature and scope of marketing research; sampling and sampling methods; primary and secondary data sources; questionnaire scales; data analysis; development of summary statistics. PREREQ: Business Statistics


Retail Management
Course Number MKT 340
Credits 3.0

Organization of retail stores; basics of retailing; management of a successful retail business; merchandising principles.


Economics 2
Course Number BUS122
Credits 3.0

This course will provide an overview of microeconomics and the modern market economy. Supply and demand; the role of government; public sector; tax system design; firm behavior; organization of industry; and labor markets will be examined and discussed.


Business Law 2
Course Number BUS 214
Credits 3.0

This course is a continuation of Business Law 1 and examines specific legal topics. Negotiable instruments; consumer law; commercial paper; property for both personal and real property; agency law; business organizations; and limited liability companies are examined and discussed. PREREQ: Principles of Business Law 1


Program description: The Marketing Program provides
instruction related to basic marketing
skills. The principles and applications
of business subjects are provided to
the student at the associate degree level.
This program includes information on
retailing, advertising, business law,
finance, business management, and
marketing research. A graduate will
have the background for an entry-level
position in marketing, pricing,
advertising, sales, customer or dealer
relations, marketing management, or
marketing research

Advertising Courses at Benedictine University

Program Name: Accelerated MBA in Marketing
Financial Accounting
Course Number MBA 500
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=657

Concentrates on the preparation, interpretation, and analysis of the balance sheet, income statement, and statement of cash flows. Emphasizes the rationale for and implications of important accounting concepts, the selection of alternatively acceptable accounting methods and their varying affects of valuation and net income determination and reporting. Provides student with an opportunity to understand the complex accounting data they will receive as operational managers. Required.


Economics
Course Number MBA 510
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=669

Fundamental concepts of macroeconomics, including supply and demand, measurements of and determination of economic performance, such as GDP, inflation, and unemployment, are studied. Other topics include the causes of instability in the economy and corrective measures such as fiscal and monetary policy, money and banking, and the Federal Reserve System. Required.


Leadership and Ethics in a Global Environment
Course Number MBA 520
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=689

Reviews paradigms of leadership in global environment. Introduces and applies principles for ethical decision-making in business situations. Assesses student's leadership capacities and responsibilities in challenging situations. Required.


Organizational Behavior
Course Number MBA 530
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=707

A course focusing on the effects of organizational variables on individual and group behavior. This course addresses the theory and practice of organization behavior as it relates to the individual, effective team building, conflict management, and resolution, and the negotiation of legal and psychological contracts. The course also takes a look at the broader aspect of organizational culture and its impact on today s manager. Students learn how to use concepts in the traditional workplace as well as the virtual workplace. Required.


International Business
Course Number MBA 539
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=721

Selected readings in international business will be covered. Topics include culture, geography, politics, foreign direct investment, supply chain management, monetary systems, foreign exchange markets, and political risk management. Current topics in international business will be covered. Required.


Analytical Tools for Management Decisions
Course Number MBA 541
Credits 4.0

The goal for this course is to prepare students to be more effective users of quantitative information, as well as to avoid the many potential pitfalls from the misuse of statistical methods. The emphasis is on understanding what a previously obtained data set implies and, if appropriate, to develop meaningful forecasts with a reasonable sense of confidence. Specific topics include data analysis and statistical description, sampling and statistical inference, time series, and regression analysis. Required.


Managerial Accounting
Course Number MBA 601
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=829

This course introduces the measurement, communication, and interpretation of cost data for management decision-making, planning, control, and evaluation of results. Students are shown how to use accounting information as an effective management tool for coordinating managerial activities. Course material is explored in the context of the extensive changes being implemented in the area of manufacturing, service delivery technologies, and control systems. This course uses case studies to emphasize the application of concepts. Required. Prerequisite: MBA 500.


Managerial Economics
Course Number MBA 611
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=850

Applies microeconomic tools to business decision making. Topics include optimization, consumer behavior, elasticity of demand, the use of regression analysis to estimate demand (revenues) and costs, marginal analysis and market structure. Required.


Operations Management
Course Number MBA 630
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=885

This course focuses on the strategic role of operations and developing an appreciation for operations activities and how to improve them. Issues include continuous quality improvement, the critical importance of the customer and consideration of selected quantitative techniques. Required.


Financial Management
Course Number MBA 651
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=917

Develops an understanding of financial theory and its application through case analysis. Topics include capital management, operating and financial leverage, costs of capital, investment, and financing decisions. Techniques for the evaluation of investment alternatives using net present value and internal rate of return concepts are covered including the identification of cash flows relevant for capital budgeting. Emphasis is placed on the application of these concepts to the valuation of a going concern. Extensive use of proforma modeling of financial statements is made throughout the course.


Marketing Management
Course Number MBA 661

This course introduces students to both the theory and practice of marketing. It analyzes all marketing issues from the perspective of the marketing manager. Students will explore how consumer behavior, market research, environmental trend analysis, new product development, pricing and distribution decisions, and promotional considerations must interact to create a successful marketing program. Case analysis, contemporary issues in marketing, and the practical application of marketing concepts to the students employment experiences are also features of this course.


Project Management
Course Number MBA 683
Credits 4.0

The class is an examination of the art and science of project management as applied to a variety of business and technology settings. Students will study how to initiate, plan, execute, control and close projects within budget and on schedule. Advanced topics may include critical chains, adaptive and agile project management and portfolio management. A project planning software tool is used, usually MS Project. This course is appropriate for technology and non-technology managers alike.


Strategic Management
Course Number MBA 671
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=957

This course requires students to use and integrate the disciplines and techniques learned in previous required courses. Strategy formulation and implementation concepts are discussed using theory and cases. This course should be taken within two courses of completion of the required courses. Required. Prerequisites


Consumer Behavior
Course Number MBA 666
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=949

Understanding why consumers do the things they do is essential for all marketing. In this course, students will explore the many influences that affect individual purchase and consumption behavior. The approach taken will be wide-ranging and will draw on current theory in psychology, sociology and anthropology. Applied consumer behavior theory to the student s work and product experiences as well as to their own consumer behavior. Elective.


Marketing Strategies in the Digital Age
Course Number MBA 676
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=1160

This class focuses on the marketing efforts that companies, both large and small are utilizing to create effective Internet strategies. Students will also investigate what new technologies are dominating the marketplace today, and what we can expect as the Internet, and other technologies evolve. The student will become fluent in the language of e-marketing, and will gain the ability to position his or her self as a major asset in the execution of the organizations Digital marketing plan.


International Marketing
Course Number MBA 686
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=989

Applies marketing principles and concepts across national borders by examining several key variables of the international environment, such as competition, politics, laws, and consumer behavior. Elective.


Program description: Today’s commercial industry is highly competitive. Various similar products target the same number and kinds of consumers. For a product to stand head and shoulders above the rest, it should be marketed properly and effectively. Businesses need managers who know how to position a product and understand the thought process of consumers.

Benedictine University offers an accelerated online MBA program focused on Marketing. Through this program, students are given the tools to develop effective and comprehensive marketing strategies covering every stage of a product’s life cycle. Updates and changes in consumer behavioral studies, and the impact and application of technologies in market research are some of the other global marketing skills that will be taught through this program.

Advertising Courses at International Academy of Design and Technology

Program Name: Bachelor of Fine Arts in Advertising and Design
Project Management
Course Number BUSN450
Credits 4.0

Through the use of environmental simulation and detailed case study, students are exposed to the intention, responsibility, scope and requirements of effective project management. Students will have the opportunity to learn to move fluidly between both broad management and compartmentalized roles, viewing a project as a manageable organism dependent upon structured guidance and oversight for success.


Storyboarding
Course Number DESIGN215
Credits 4.0

The role of storyboarding in developing visual storytelling and design needs, and its ability to facilitate the preproduction process will be examined. The style and intent of storyboards, both in hand render and digital media, will be explored. Development of visual representation as a tool for clients, production crew, technical crew and creative professionals will serve as the focus of the course.


Branding and Corporate Identity
Course Number GRAPH360

This course will focus upon the essential skills necessary for the development of a corporate brand. Research, strategy formulation, design and implementation of a new brand identity and/or a re-branding will be covered in this course.


Advertising Concepts
Course Number ADVT110
Credits 4.0

This course provides a survey of the advertising environment and advertising as a communications tool, including how it affects the target audience. Topics include integrated marketing communications, consumer behavior, brand strategy, and media.


Elements of Visual Advertising
Course Number ADVT120
Credits 4.0

This course will address the fundamental elements of Visual Advertising. Students will have the opportunity to apply design principles and the design process to positively affect advertising communication.


Principles of Marketing
Course Number ADVT250
Credits 4.0

This course provides a study of the creation of customer value, targeting the correct market, building customer relationships and the significance of brand loyalty in attempting to meet shifting customer expectations. The relationship of marketing to advertising and their dual approach to a common mission are explored


Copywriting
Course Number ADVT260
Credits 4.0

This course will examine the role of text in advertising and marketing concept, creation and placement. In order to successfully convey client message and connect with audiences, students will be expected to demonstrate a working command of language, vocabulary, syntax, hidden persuasion and the conventions of text copy within specific media and advertising outlets.


Photography for Advertising
Course Number ADVT275
Credits 4.0

This course will explore the nature of advertising photography. Topics will include the principles of the photographic process as well as how it is used in the advertising industry. Special emphasis will be placed on the logistics of an advertising shoot.


Consumer Behavior
Course Number ADVT340
Credits 4.0

This course focuses upon the basic concepts and theories of consumer behavior, emphasizing the key factors that influence consumer purchasing decisions. Market segmentation and consumer demographics are analyzed and incorporated into marketing strategies. Qualitative and quantitative research techniques will be explored as a means to interpret data.


Audio/Video for Advertising
Course Number ADVT350
Credits 4.0

This course will examine the creation of audio and video advertising and marketing elements and their power to reach and impact the broadest audiences. The essential elements of audio and video creation will be presented for study, as well as conventions, limitations and potential of the spoken word and moving images to present products and services, and influence audiences to purchase.


Direct Marketing
Course Number ADVT360

This course will examine the creation of audio and video advertising and marketing elements and their power to reach and impact the broadest audiences. The essential elements of audio and video creation will be presented for study, as well as conventions, limitations and potential of the spoken word and moving images to present products and services, and influence audiences to purchase.


Public Relations
Course Number ADVT370
Credits 4.0

This course contemplates the power of various demographics, and the role of the media, events, and public awareness in forming opinions about a product, service, or organization


Art Direction Project
Course Number ADVT380
Credits 4.0

This course focuses upon the development and production of two audience-focused advertising projects. Case studies will be used as a means to develop advertising strategies, construct creative briefs, and produce portfolio-quality projects. Market research, consumer behavior, and sales techniques will be discussed.


Special Topics in Advertising Design
Course Number ADVT400
Credits 4.0

This course offers an exploration into topics of special interest related to Advertising Design.


Senior Advertising Design Project
Course Number ADVT410
Credits 4.0

Building upon foundational skill sets and conceptual examinations, this course directs students to design and execute individual projects that demonstrate a mastery of advertising and marketing principles, concepts, industry and application.


Campaign Advertising
Course Number ADVT420
Credits 4.0

This course examines strategies for developing and directing a media mix across a variety of print and online formats and for designing messages which reflect both audience and client “contact” relationships


e-Commerce
Course Number ADVT430
Credits 4.0

This course presents the opportunities, challenges and strategies for conducting successful e-Commerce ventures. The impact of e-Commerce on business models, consumer behavior, and market segmentation for both Business-to- Business and Business-to-Consumer operations will be explored. The technical and infrastructure requirements for conducting business on the Internet, including security systems, payment systems and client/product support will be discussed. Laws, regulations and ethical issues related to e-Commerce business practices will also be examined.


Media Planning
Course Number ADVT450
Credits 4.0

This course will challenge students with the problems, techniques and strategy of buying advertising space and time effectively and economically in newspapers, magazines, radio, television, Internet and outdoor media


Advertising Design Capstone
Course Number ADVT485
Credits 4.0

The Advertising Design capstone is a research-based course that integrates concepts and work from throughout the program. Students are expected to integrate skills, knowledge, and creativity to produce a project that will showcase professional expertise in a chosen career field


Senior Advertising Design Portfolio
Course Number ADVT490
Credits 4.0

This course will serve as the culmination of all Advertising Design projects completed throughout the program of study. The course will emphasize professionalism, and increased creative and technical proficiency while extending the range, variety and quality of final projects. The final presentation of resume, portfolio and professional attitude will culminate with an individual mock interview.


Marketing Business
Course Number ADVT499
Credits 4.0

This course examines the application of marketing principles and theories to businesses and entrepreneurial efforts. Topics include marketing tools and techniques required for start-up businesses, including new business development, core competencies and technologies, marketing research, marketing planning, relationship marketing, and partnerships with customers and suppliers.


Introduction to Business
Course Number BUSN101
Credits 4.0

This course provides an introduction to the practice of business through analysis of the role and function of accounting, management, marketing, finance, and economics within business organizations. Common business terms and principles will be discussed and the various activities of businesses in daily operations will be examined.


Project Management
Course Number BUSN450
Credits 4.0

Through the use of environmental simulation and detailed case study, students are exposed to the intention, responsibility, scope and requirements of effective project management. Students will have the opportunity to learn to move fluidly between both broad management and compartmentalized roles, viewing a project as a manageable organism dependent upon structured guidance and oversight for success.


Design Fundamentals
Course Number DESIGN101
Credits 4.0

This course provides an examination of the different elements of visual design, as well as a general overview of the design process. The material in this course will focus on design for projects essential to all areas of visual design.


Introduction to Drawing
Course Number DESIGN130
Credits 4.0

This course provides an introduction to the tools and techniques of drawing. Principles of composition, balance, rhythm, color, line, texture, and light are addressed through a series of studio assignments.


Digital Illustration
Course Number DESIGN140
Credits 4.0

This course covers the foundations of vector-based artwork in order to create digital illustrations, graphics, and interfaces. Students will have the opportunity to create illustrations and will experiment with type as a graphical element. The differences between vector and raster based artwork will be delineated.


Typography
Course Number DESIGN150
Credits 4.0

This course covers the language of the visual letterform, the history of typography, and its appropriate use in design.


Digital Illustration
Course Number DESIGN140
Credits 4.0

This course covers the foundations of vector-based artwork in order to create digital illustrations, graphics, and interfaces. Students will have the opportunity to create illustrations and will experiment with type as a graphical element. The differences between vector and raster based artwork will be delineated.


Storyboarding
Course Number DESIGN215
Credits 4.0

The role of storyboarding in developing visual storytelling and design needs, and its ability to facilitate the preproduction process will be examined. The style and intent of storyboards, both in hand render and digital media, will be explored. Development of visual representation as a tool for clients, production crew, technical crew and creative professionals will serve as the focus of the course.


Creativity in Design
Course Number DESIGN275
Credits 4.0

This course introduces students to the creative problemsolving process used to generate concept and design for an original design solution. A variety of layout techniques will be critiqued as the students originate creative concepts.


Graphic Design I
Course Number GRAPH160
Credits 4.0

This course examines complex and multi-faceted commercial design problems as a means of developing dynamic and innovative solutions. Design projects are analyzed according to their conceptual and graphical composition, and are developed to effectively and creatively communicate a message to a specific audience.


Digital Layout
Course Number GRAPH250
Credits 4.0

This course provides the fundamentals of publication design and page layout using a current page-layout software to produce quality publications and print materials. The focus will also be on graphic design skills including composition, layout, and content.


Branding and Corporate Identity
Course Number GRAPH360

This course will focus upon the essential skills necessary for the development of a corporate brand. Research, strategy formulation, design and implementation of a new brand identity and/or a re-branding will be covered in this course.


Interpersonal Communications
Course Number COMM101
Credits 4.0

Communication theory and the principles of effective speech communication are presented. Students are given the opportunity to learn communication techniques, how to adapt to variations in audience and context, elements of effective audience research, speechwriting and delivery. Organizational and expressive strategies for informative and persuasive arguments are reviewed.


Interpersonal Communications
Course Number COMM101
Credits 4.0

Communication theory and the principles of effective speech communication are presented. Students are given the opportunity to learn communication techniques, how to adapt to variations in audience and context, elements of effective audience research, speechwriting and delivery. Organizational and expressive strategies for informative and persuasive arguments are reviewed.


Global Economics
Course Number ECON315
Credits 4.0

This course focuses on the economic aspects of globalization and examines why the interdependent economies of various nations are regarded as a single economic system or entity. It examines barriers and bridges to the world’s markets, including trade agreements and obstacles to international trading.


English Composition I
Course Number ENGL101
Credits 4.0

In this course, students are given the opportunity to study and apply composition principles to a variety of writing modes, focusing on the writing process, intended audience, consistent point of view, correct grammar, concise language, appropriate style, and effective organizational strategies


English Composition II
Course Number ENGL102
Credits 4.0

This course is designed to allow students to expand their English skills by exploring advanced essay modes that include persuasive writing, literary analysis, and term paper research. Students will have the opportunity to analyze basic literary texts for style and content, and to present a researched, documented term paper.


Information Literacy
Course Number HUMN101
Credits 4.0

The purpose of this course is to introduce students to information literacy. Students will have the opportunity to develop skills to access digital and print source material and to evaluate and appropriately integrate this information into their own coursework. Students will be asked to assess their own thought processes and examine fallacies associated with their reasoning. The use of digital technology to communicate effectively is also a key component of this course


History of Art I
Course Number HUMN301
Credits 4.0

Students will have the opportunity to explore the nature of human thought, culture, and creativity dating from the early Renaissance through the 20th century through an examination of selected achievements in the humanities and the arts. This course will help students foster an understanding of human heritage as it recognizes individuals, societies, and cultures that have shaped our modern existence.


History of Art II
Course Number HUMN302
Credits 4.0

Students will have the opportunity to explore the nature of human thought, culture, and creativity dating from Prehistoric time through the 14th century through an examination of selected achievements in the humanities and the arts. This course will help students foster an understanding of human heritage as it recognizes individuals, societies, and cultures that have shaped our modern existence.


Literature and Film
Course Number HUMN401
Credits 4.0

This course examines literature and film and provides the opportunity for the student to compare and contrast the presentation of a story through different media. Analysis of literary works and critique of their film adaptations will allow the student to determine the characteristics of “successful” adaptation.


College Algebra
Course Number MATH130
Credits 4.0

This course is designed to enable students to reason quantitatively from a variety of mathematical perspectives. Topics include statistics, logic, geometry, estimation, and the process of problem solving.


Ethics
Course Number PHIL405
Credits 4.0

Ethics is the study of moral philosophy in relation to society and human behavior. Students will study theoretical and applied ethical constructs, from both a Western and non- Western approach, that shape beliefs and relate to decision-making processes.


Environmental Science
Course Number SCIE201
Credits 4.0

This course investigates biological science and the effects of humans on the earth’s ecosystem. Topics discussed may include basic ecology, human populations, water, air, and land pollution, energy consumption, allocation of natural resources, alternative forms of energy, legislation, and citizen action.


Physical Anthropology
Course Number SCIE310
Credits 4.0

This course is an exploration of the principles of Physical Anthropology, covering genetic processes underlying the expression of population, the appearance of the hominids approximately 4 million years ago, and their subsequent development to the present. Students will be introduced to primate evolution, theoretical perspectives, and the technologies associated with human development. Medical anthropology and basic genetics will be examined.


Cultural Diversity
Course Number SOCS201
Credits 4.0

This course is designed to enhance understanding of and appreciation for human diversity through the critical analysis of sociological, socioeconomic and cultural issues. The class will explore topics from a variety of perspectives and viewpoints as a means of developing deeper insight into how race, ethnicity, social class, gender, sexuality, and religion affect human relations.


Audio / Video for Advertising
Course Number ADVT350
Credits 4.0

This course will examine the creation of audio and video advertising and marketing elements and their power to reach and impact the broadest audiences. The essential elements of audio and video creation will be presented for study, as well as conventions, limitations and potential of the spoken word and moving images to present products and services, and influence audiences to purchase


Digital Imaging
Course Number DESIGN160
Credits 4.0

This course focuses upon raster-based software to create manipulate, and modify images for design purposes. The tools used to manipulate raster based images and associated terminology will be introduced. The differences between raster and vector images will be addressed.


Program description: The Advertising Design Program is designed to
prepare students in the design, creation and
implementation of advertising campaigns as well
as marketing design. The program examines
the graphic, typographic, photographic and
audio/video elements of advertising with
supportive advertising copy. The development of
marketing and advertising campaigns will be
covered and the roles of e-commerce, branding,
project management, media planning, and
consumer behavior will be studied.

Advertising Courses at National American University

Program Name: Business Administration Emphasis in Marketing B.S.
Principles of Accounting I
Course Number AC1060
Credits 4.0

This is an introductory course to the world of accounting. The student will learn basic accounting principles and terminology to classify and record transactions, prepare adjusting and closing entries, account for inventory and prepare financial statements. The student will also learn accounting principles and concepts applicable to assets, including cash.


Compensation and Benefits
Course Number MT3080
Credits 4.0

This course is designed to guide the student through an indepth study of compensation and benefit programs within business organizations. From strategy to implementation, students will examine the issues surrounding compensation and benefits from the standpoint of currently approved policies, objectives and techniques. Topics include treatment of pay models, external competitiveness policy, and linking organizational strategy to compensation and performance management.


Employee and Labor Relations
Course Number MT3100
Credits 4.0

This course has been designed to aid students who desire a deeper understanding of union-management relations. The course focuses on negotiation and administration of labor agreements with emphasis on the development and application of the more significant bargaining issues. The transaction between two organizations - management and the labor union - are also discussed.


Employment Law
Course Number MT3230
Credits 4.0

This course introduces students to laws and regulations that impact directly on employers and managers, including the Fair Labor Standards Act, Title VII of the Civil Rights Act of 1964, the Employee Retirement Income Security Act, and workers' compensation. As part of their course work, students examine workplace issues such as affirmative action, sexual harassment and various discrimination topics. Critical analysis of employment issues will be conducted to assist students in understanding the legal framework in which management decisions are made.


Training and Development
Course Number MT4050
Credits 4.0

The focus of this course is on training and development (T&D), one of the eight processes in the human resources field. The class will provide an overview of the role of T&D in the organization. Various elements of T&D will be examined as elements of a training program. Students will develop and present a limited training class.


Strategic Human Resource Management
Course Number MT4420
Credits 4.0

This course provides a comprehensive review and integration of human resource management topics from a strategic perspective. Students will study the structure and conceptual model for strategic human resource practice and the implementation of human resource programs and policies using strategic approaches in order to attract, maintain and develop an effective workforce.


Human Resource Management Internship
Course Number MT4501
Credits 4.0

The human resource management internship is designed to allow students to obtain experience in an approved human resource management setting through the application of concepts and theories learned in the classroom. Successful completion requires a written report, detailing the experience gained during the internship, and successful completion of the projects assigned by the internship supervisor.


Action Research Project
Course Number MT4505
Credits 4.0

The course combines experience working on a human resources management project, writing a senior-level thesis, and presenting the project. Learners will demonstrate critical, analytical and interpretive skills in their project and thesis.


Principles of Accounting II
Course Number AC1160
Credits 4.0

This course presents accounting principles and concepts applicable to receivables, plant assets and intangibles, liabilities, payroll, corporations and the Statement of Cash Flows. The students will also learn to analyze company performance using financial statements. Prerequisite: AC1060 Delivery: on campus and online


Macroeconomics
Course Number EC2050

This is a study of how the entire economic system works. The course is centered around an examination of gross national product and examines fiscal and monetary policy, the budget and banking. It demonstrates the role each plays in stabilizing the economy. Delivery: on campus and online


Microeconomics
Course Number EC2100

This course examines parts of the economic system. It is a study of supply and demand, competition, pricing policies, wage and rent determination, and government regulation of business. Prerequisite: EC2050 Delivery: on campus and online


Business Finance I
Course Number FN3000
Credits 4.0

This course is an examination of the role of financial management, analysis, forecasting, mathematics, working capital management, cash and marketable securities management, accounts receivable, inventory management, and short-term financing. Prerequisite: AC1160 or AC2760/MA1500 Delivery: on campus and online


Business Law
Course Number LA3100
Credits 4.0

This course introduces students to fundamental legal principles affecting business in the United States, including the sources and classifications of laws in the U.S. Students learn to recognize and apply basic legal concepts relating to contracts, torts, and product liability; explore various forms of business organizations common in the United States; and gain a fundamental understanding of select legal topics critical to operating a business, including real property, personal property, agency and employment, credit and secured transactions, bankruptcy and decedent's estates. Delivery: on campus and online


Principles of Marketing
Course Number MG1050
Credits 4.0

Principles of Marketing is an introductory course to the field of marketing. The student will learn the components of the marketing system and the marketing decision-making process which revolves around the marketing mix (product, price, place and promotion). Additional topics include consumerism, the legal environment, consumer behavior, and the international market, and their effect on marketing. Delivery: on campus and online


Principles of Management
Course Number MT2050
Credits 4.0

This course introduces students to the field of management and emphasizes the knowledge and skills used by successful managers. Throughout the course, students will demonstrate specific knowledge and skills in the areas of management, history, decision-making, communication, planning, organizing, staffing, directing, controlling, and business ethics. Delivery: on campus and online


International Business
Course Number MT3000
Credits 4.0

This course covers the scope of international business and the dimensions of multi-national enterprises. The student studies exporting and marketing in foreign business environments. Prerequisite: MT2050 or MG1050/EN1300 Delivery: on campus and online


Human Resource Management
Course Number MT3050
Credits 4.0

Human resource managers, their duties and responsibilities, are the core of this course. Beginning with recruitment of personnel, the personnel process is discussed, including training, evaluation of employees, wage and salary administration, and some basics of labor law. Conflict management and discipline programs are also included in the course work. Prerequisite: MT2050/EN1300 Delivery: on campus and online


Organizational Behavior
Course Number MT3250
Credits 4.0

This course investigates the behavior of people within organizations for the purpose of applying such knowledge toward improving an organization's effectiveness. Three levels of behavior are studied: individual, individuals within a group, and inter-group behavior within organizations. Prerequisites: MT2050/EN1300 Delivery: on campus and online


Managing Information Systems
Course Number MT3500
Credits 4.0

Information systems (IS) have become powerful and indispensable tools of modern business. This course presents fundamental principles of IS from a business managementperspective with emphasis on principles that a manager will find of particular use, such as those related to data management, e-commerce and current trends in the use of information technology. Prerequisite: MT2050 Delivery: on campus and online


Operations Management
Course Number MT4000
Credits 4.0

The main focus of this course is on the essentials of effective operations management - the activities in which people carry out the actual transformation of resources into products and services. It emphasizes people operating in teams for improved goods and services to customers. Prerequisite: MT2050/MA2050 Delivery: on campus and online


Business Ethics
Course Number MT4200
Credits 4.0

This course exposes the student to both sides of past and present ethical dilemmas facing the world. Course content includes an overview of individual ethical development, ethical issues in business today, the opportunity and conflict of ethical issues, an ethical decision-making framework and the development of an effective ethics program in a corporation. Prerequisite: MT2050/EN1300 Delivery: on campus and online


Quantitative Analysis
Course Number MT4210
Credits 4.0

This is an introductory study of decision-making and planning through the use of decision trees, expected monetary value, linear programming, inventory control, and queuing theory. Prerequisite: MA3000/MA2050 Delivery: on campus and online


Business Management Review
Course Number MT4440
Credits 3.0

This course provides a comprehensive review of business-related topics to include management, marketing, business ethics and social responsibility, accounting, economics, business law, finance, business analysis, and international issues. A comprehensive examination over these topics will constitute a significant portion of the student's final course grade. The course is to be taken in the senior year and prior to MT4450 Strategic Management. Prerequisite: AC1160, EC2100, FN3000, LA3100, MA3000, MG1050, MT2050, MT4200 Delivery: on campus and online


Strategic Management**
Course Number MT4450
Credits 4.0

This course provides practical training for the senior-level business student to develop an understanding and knowledge of strategic management as a tool for long-term business success. The course will develop skills in analyzing the various functions and contributions of the organization'scomponent parts, and how they may be used in making strategic decisions. Students will create strategy by means of written case analyses. Prerequisite: Senior status/MT4440 Delivery: on campus and online


Composition I
Course Number EN1150
Credits 4.0

This course is designed to help students gain confidence and proficiency in basic writing skills. Students are introduced to principles and strategies that will help them to write and revise clearly, concisely and coherently. Students write essays wherein organization and proper usage are stressed. Emphasis is also placed on introductory concepts of the research process. Prerequisite:Placement recommendation or successful completion of EN0500 or ES2030 Delivery: on campus and onlineÿ


Composition II
Course Number EN1300
Credits 4.0

This course engages students in a continued exploration of the writing process. Students will learn how to locate research sources, utilizing electronic and print materials. Additionally, students will write and revise essays, business communications and a research paper. Emphasis is placed on expanding knowledge of the research process and improving the ability to evaluate and integrate various kinds of research in academic writing. Prerequisite: EN1150 Delivery: on campus and online


Speech
Course Number EN2100
Credits 4.0

This course is designed to improve skills in group discussion and extemporaneous speaking for practical application in personal, social and business situations. Techniques of audience analysis, listening behavior, and problem-solving are covered. Delivery: on campus


Technical Communications
Course Number EN3050

This course allows learners to apply the principles of writing and presentations used in business and industry. Various research report formats and styles are emphasized. Through written reports, learners will evaluate the design of primary and secondary research instruments. Graphic displays which depict and support technical data will be emphasized. Professional publications, abstracts, instructions, and technical documentation are also covered. Prerequisite: EN1300 Delivery: on campus and online


College Algebra
Course Number MA2050

This course is an in-depth study of the traditional topics of college algebra. These topics include solving linear and quadratic equations and inequalities, graphs of equations and inequalities, operations involving polynomials and rational expressions, exponents, radicals, and an introduction to exponential and logarithmic functions. Prerequisite: MA1500 or placement recommendation Delivery: on campus and online


Business Statistics
Course Number MA3000

This course is applications-oriented with a business and economics emphasis. Topics studied include presentation and interpretation of numerical data, measure of central tendency, dispersion, probability, continuous and discrete probability distributions, and linear regression. Prerequisite: MA2050 or placement recommendation Delivery: on campus and online


Strategies for Success
Course Number CS1500
Credits 4.0

This course is designed to enhance the university learning experience and prepare students for personal and professional success. Concepts presented include managing change, setting and achieving goals, and thinking in ways that create success. Time management, study skills, and library research are also discussed. Delivery: on campus and online


Career Management
Course Number CS2080
Credits 3.0

This course prepares the student to manage his/her career through the job transitions that occur in the course of a lifetime. The course encourages students to maintain work/life balance, fostering positive feelings and values about work activities. It also helps graduating students secure professional employment. Students will prepare a resume and cover letter, learn interview techniques, develop a "skills" language, networking techniques, and the means to meet employer expectations. Prerequisite: Academic advisor approval Delivery: on campus and online


Introduction to CIS or CI Elective
Course Number CI1150
Credits 4.0

This course provides the student with the necessary background for further study of information systems. Students will gain an understanding of computers, computer technology, computer hardware and software, and how computers can be used to produce meaningful information. Students are exposed to practical examples of the computer as a useful tool and they learn how to create documents, workbooks, presentations, e-mail and databases suitable for professional purposes and personal use.


Marketing Management
Course Number MG3050
Credits 4.0

This course explores marketing concepts as they relate to the marketing manager's decision-making process. Topics discussed include the strategic planning process, marketing research procedures, market segmentation, defining the marketing mix, consumer behavior, organizational buying advertising and promotion, distribution, pricing and the globalization of marketing.


Consumer Behavior
Course Number MG3500/ PS3500
Credits 4.0

This course informs the student of how the interaction of feeling, knowledge, behavior and environmental events influence people and organizations in the conduct of their business transactions.


Marketing Research
Course Number MG4150
Credits 4.0

This course is an introduction to the purpose and nature of problem identification and definition, information collection and analysis, and application of research for management decision making. Case problems and individual student projects are featured.


Program description: Among the specializations a student may choose from in the field of business administration, “marketing” is currently one of the fastest growing career fields. This degree program prepares students to effectively understand and evaluate marketing alternatives and be able to apply critical marketing related skills. Moreover, this program is an excellent choice for students seeking a career in areas such as retail management, sales management, marketing research, advertising and promotion.

Advertising Courses at Grand Canyon University

Program Name: BS in Marketing
Buyer and Consumer Behavior
Course Number MKT 345
Credits 4.0

This course focuses on a behavioral science approach that studies distinct buyer strategies and decision-making processes of purchase by organizational buyers and consumers. Topics include cross-cultural variations in behavior, external and internal influences on today's buyers, purchase and post-purchase processes, customer satisfaction, and customer commitment.


Promotion and Advertising
Course Number MKT 415
Credits 4.0

This course provides an integrated marketing communications perspective for today's changing world. Topics include the promotional mix, determining and developing advertising and promotional objectives, ethical issues in advertising campaigns,budgeting, positioning, creative strategies, media strategies,services advertising strategies, personal selling, e-marketing,public relations, publicity, corporate advertising, and evaluating the promotional program.


Marketing Research and Reporting
Course Number MKT 445
Credits 4.0

This course is an introduction to business research processes and the research documents used as tools to aid in managerial decision making. Topics include designing research projects, collecting primary and secondary data, conducting ethical research, applying statistical tools and measurement techniques, developing a marketing plan, and reporting the research in both written and oral presentation formats.


Introduction to Economics
Course Number ECN 220
Credits 4.0

The course covers microeconomic topics, macroeconomic topics, and international economics topics. Microeconomic topics include the nature and method of economics, supply and demand, utility, and supply and demand elasticities. Macroeconomic topics include the measurement of national output, factors that impact output, other means of measuring national wealth and economic well-being, unemployment, inflation, GDP accounting, and business cycles. While the focus of this course is primarily on the U.S. economy, some comparative economic analysis will be covered. In addition, select topics related to international trade and finance are introduced.


Financial Accounting
Course Number ACC 250
Credits 4.0

This Course Is An Introduction To The Accounting Cycle And The Construction Of Financial Statements. Students Explore The Fundamental Principles And Practices Of Financial Accounting As Outlined By Generally Accepted Accounting Principles (gaap); The Steps In The Accounting Cycle From Journalizing Transactions Through The Preparation Of Financial Statements; And The Use And Interpretation Of The Balance Sheet, Income Statement, And Statement Of Cash Flows. Prerequisite: Mat 134 Or Equivalent College Algebra Course.


Principles of Marketing
Course Number MKT 245
Credits 4.0

This course surveys the marketing mix and marketing concept; markets and buyer behavior; product, service, and relationship marketing for global competition; creating and keeping customers in an e-commerce world; branding and positioning; distribution strategies, integrated marketing communications, and pricing strategies.



Managerial Accounting
Course Number ACC 350
Credits 4.0

This Course Is An Introduction To The Use Of Managerial Accounting Data In The Decision-making Process. Topics Include The Use Of Cost-volume-profit (cvp) Analysis And Relevant Costs In Decision Making, Using Budgets And The Balanced Scorecard To Evaluate Performance, Methods For Setting Prices Of Products And Services, And Analyzing Capital Investment Opportunities. Prerequisite: Acc 250.


Organizational Behavior and Management
Course Number MGT 420
Credits 4.0

Drawing upon real-world management situations, this course is a study of individual and group behavior in organizations through detailed coverage of the functions of management, individual differences/diversity, leadership, motivation, decision making, organizational design, and organizational change and development. Emphasis is placed on how an understanding of organizational behavior leads to effective management practice. Also PSC 420.


Business Statistics
Course Number BUS 352
Credits 4.0

This course is an introduction to the practical application of descriptive and inferential statistics in business. Topics include probability, probability distributions, the central limit theorem, confidence intervals, hypothesis testing, correlation, and regression. Prerequisite: MAT 134 or equivalent college algebra course.


Fundamentals of Business Finance
Course Number FIN 350
Credits 4.0

This Course Is A General Survey Of Financial Institutions, The Federal Reserve System, The Qualities Of A Sound Monetary System, The Theory And Value Of Money, Deposit Insurance, And Foreign Exchange. Prerequisites: Ecn 220, Acc 250, And Mat 134 Or Equivalent College Algebra Course.


Production/ Operations Management
Course Number MGT 455
Credits 4.0

This course provides an introduction to designing, planning, operating, and controlling production systems. Emphasis is on managerial concepts and strategies relating to the management of operations in both manufacturing and service environments. Quantitative and qualitative methods and tools are introduced and applied. Prerequisite: BUS 352.


Marketing Management
Course Number MKT 450
Credits 4.0

This course provides a manager’s view of applying the marketing mix in today’s and tomorrow’s business worlds, using various approaches and tools for analyzing marketing opportunities, integrating traditional and new techniques in promotion and pricing, managing the marketing concept, developing marketing plans, and controlling marketing activities. Prerequisite: MKT 245.


Strategic Management
Course Number BUS 485
Credits 4.0

This Is A Capstone Course In Business And Management That Includes The Gradual Development Of A Comprehensive And Integrative Business Plan. This Course Is Designed To Assist Students In Their Development As Managers, Servant Leaders, And Successful Strategic Thinkers. Management, Marketing, Accounting, Finance, Economics, Global Perspectives, Law, And Political Issues Are Covered During This Course. It Is A Writing-intensive Course That Will Help Students Develop Competencies Such As Critical Thinking, Effective Communication, Leadership, And Global Awareness. Prerequisites: Fin 350, Mgt 420, Mkt 245, And Senior Status


Program description: Grand Canyon University’s Bachelor of Science in Marketing program addresses the areas of servant
leadership, innovation, entrepreneurial spirit, and business skills in order to develop the global citizens, critical
thinkers, effective communicators, and responsible leaders required in today’s global economy. The program
prepares students to compete for entry-level management positions in corporate marketing or brand
management through major coursework that addresses marketing principles, marketing management, and the
key elements of advertising and public relations.

Advertising Courses at Liberty University Online

Program Name: BS in Business Marketing
Principles of Economics II
Course Number ECNC 214
Credits 3.0

This course is an introductory continuation of Principles of Economics I. Topics include supply and demand for the public sector, financial institutions, and aggregated economic behavior. The latter includes discussions of national income accounting, and an inquiry into the origins and dynamics of inflation, unemployment and economic growth.


Business Communications
Course Number BUSI 300
Credits 3.0

Prerequisites: Engl 102 And Cmis 201 Essential To All Business Professionals Is A Sound Understanding Of The Theories And Practice Of Organizational Communication. This Dynamic Course Presents The Fundamentals Of Written, Verbal, Nonverbal, And Technological Communication. As Individuals And In Groups, Students Will Prepare Business Memos, Letters, And Formal Reports, Deliver Presentations, Conduct Internet Research, And Employ New Technologies For Communication.


Business Law
Course Number BUSI 301
Credits 3.0

Prerequisite: Sophomore standing Designed to increase the understanding of the American legal system and those legal principles which apply to the business environment. Business organizations, torts, contracts, employment relationships and issues, intellectual property, and international law are among the topics discussed.


International Business
Course Number BUSI 303
Credits 3.0

An introduction to the field of international business. Topics to be covered include: country differences in political economy and culture; cross-border trade and investment; the global monetary system; global strategy; global market; and product development; global operations management; and global human resources management.


Principles of Management
Course Number BUSI 310
Credits 3.0

Management requires a balance between social (people) and technical (quantitative) perspectives, as well as between efficiency and effectiveness. This course emphasizes the application of these perspectives in each of the planning, organizing, leading and controlling functions.


Corporate Finance
Course Number BUSI 320
Credits 3.0

Prerequisites: Acct 212, Foundational Math, Cmis 220 Or Math 201, And Junior Standing A Study Of The Financial Forms Of Business Organization, With Special Attention To The Corporation And Its Advantages And Disadvantages; Capital Stocks And Bonds; Budgeting; Dividend Policy; Failure And Reorganization; Financial Accounting; And Cash Flows.


Principles of Marketing
Course Number BUSI 330
Credits 3.0

Prerequisite: Sophomore standing The study of the system of activities that constitute marketing with emphasis on the principles, policies and strategies utilized to identify and satisfy the needs and wants of consumers. The universal application of marketing in all forms of organizations is stressed.


Organizational Ethics
Course Number BUSI 472
Credits 3.0

An analysis of the foundation of ethical behavior in business, including an introduction to social graces and the importance of professional image. Emphasis is placed on a comparison between Judeo-Christian and secular ethical paradigms. The course culminates with an ethical decision-making model that is examined and applied within the context of Christian principles of conduct.


Strategic Planning/Business Policy
Course Number BUSI 400*
Credits 3.0

Prerequisites: Senior standing and completion of all sophomore and junior required business courses This capstone course for all business majors seeks to integrate the concepts, techniques, and knowledge of all areas of business administration. Its focus is strategic management which is studied in theory and then rigorously applied in static cases and then a capstone dynamic computer simulation case. This course is designed for final semester seniors.


Money and the Financial System
Course Number BUSI 321
Credits 3.0

Prerequisite: ECNC 214 The structure and operation of the U.S. and international financial systems, functions of the Federal Reserve, monetary theory, and the impact of monetary policy on financial markets and the economy


Marketing Research
Course Number BUSI 331
Credits 3.0

Prerequisites: Busi 330 And Math 201 Theory And Practice Of Marketing Research Will Be Covered With Emphasis On Development And Evaluation Of Research Projects. Students Develop A Research Proposal And Carry Out A Field Project


Promotion Strategy
Course Number BUSI 430
Credits 3.0

Prerequisite: Busi 331 This Course Is Open To Students Who Desire To Understand The Function Of Promotion Within A Company’s Integrated Marketing Communications (imc) Plan. Emphasis Is On Planning, Creating, And Evaluating Advertising, Sales Promotion, And Publicity Strategies To Communicate Most Effectively Across The Optimum Blend Of Media Channels. Students Participate On Teams That Compete To Develop And Present A Sales Promotional Campaign For A Proposed Or Existing Company.


Marketing Management
Course Number BUSI 433
Credits 3.0

Prerequisites: BUSI 331 and senior status Advanced study of the role and responsibilities of marketing executives. As the capstone course for students concentrating in marketing, emphasis will include analysis of marketing opportunities and problems, planning of objectives and strategies, development of organizational structure and policies, and implementation, control and structure and policies, and implementation, control and evaluation of marketing programs. The case method will be used extensively and students will be required to develop a formal marketing plan for an organization


Principles of Accounting I
Course Number ACCT 211
Credits 3.0

A study of basic transactions, general ledger accounts, books of original entry, closing and adjusting entry processes, trial balances, financial statements, accounting for assets, liabilities, sole proprietorship, equity, revenues, and expenses


Principles of Accounting II
Course Number ACCT 212
Credits 3.0

Prerequisite: ACCT 211 A study of the fundamentals of accounting with a financial accounting emphasis on the corporate form of business including such topics as bonds, capital stock, retained earnings, statement of cash flows and financial statement analysis; and a managerial accounting perspective including topics related to global business, cost accounting measurement systems, cost-volume-profit analysis, managerial decision-making concepts, operational budgeting, standard cost systems and capital budgeting


Program description: Through Liberty University's Bachelor of Science in Business – Marketing program you will master marketing skills in advertising, market research, marketing and consumer behavior. You will develop skills critical to understand the needs and preferences of consumers and develop that into product offerings that meet their needs. Furthermore, you will master business skills in general business, accounting, economics, and finance, examining both the domestic and the international marketplace. Liberty will effectively prepare you to serve as a business expert in the modern business world, integrating faith with learning in a professional atmosphere.

Advertising Courses by State & City

Top 20 US Advertising Schools (campus and online)

New York University
Total Programs 204
Number of Subjects 146
Rank in USA 13th
The University of Texas at Austin
Total Programs 169
Number of Subjects 141
Rank in USA 18th
Boston University
Total Programs 6
Number of Subjects 124
Rank in USA 32nd
Texas A & M University
Total Programs 167
Number of Subjects 135
Rank in USA 36th
University of Georgia
Total Programs 197
Number of Subjects 156
Rank in USA 38th
Michigan State University
Total Programs 220
Number of Subjects 164
Rank in USA 45th
George Washington University
Total Programs 194
Number of Subjects 171
Rank in USA 52nd
University of Miami
Total Programs 177
Number of Subjects 151
Rank in USA 69th
University of Central Florida
Total Programs 136
Number of Subjects 140
Rank in USA 71st
The College of New Jersey
Total Programs 77
Number of Subjects 80
Rank in USA 75th
Syracuse University
Total Programs 152
Number of Subjects 133
Rank in USA 89th
Fordham University
Total Programs 108
Number of Subjects 92
Rank in USA 93rd
Temple University
Total Programs 210
Number of Subjects 158
Rank in USA 105th
Pepperdine University
Total Programs 100
Number of Subjects 85
Rank in USA 107th
Marquette University
Total Programs 120
Number of Subjects 111
Rank in USA 111th
University of Vermont
Total Programs 141
Number of Subjects 127
Rank in USA 113th
Marist College
Total Programs 81
Number of Subjects 95
Rank in USA 120th
Appalachian State University
Total Programs 145
Number of Subjects 126
Rank in USA 130th
Rochester Institute of Technology
Total Programs 1
Number of Subjects 108
Rank in USA 137th
Chapman University
Total Programs 91
Number of Subjects 95
Rank in USA 139th