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This course is designed to help adult learners beginning their university studies to achieve academic success. Students will explore learning theories, communication strategies, and personal management skills. Adult learners will develop strategies for achieving success in school and work. Students will also be introduced to the University's institutional outcomes and learning resources.

This course presents adult development theory and links theoretical concepts of life and learning through a process of psychometric assessment and reflection. Both classical and contemporary adult development theories are examined. These theories then provide the paradigm for self-analysis and life learning, including a plan for personal, professional and academic learning.

This course is designed to provide an overview of the history, professional traditions, and roles and practices of the news media in a democracy. Topics include journalistic reporting, how news is defined, ethics, emerging trends, online reporting and news writing basics.

This course will focus on the gathering, evaluating and writing of the news in the print and electronic media. Students will hone basic skills and become aware of current trends including journalism, convergence and the importance of fairness and objectivity.

Ethics in journalism begins with an overview of ethical foundations and philosophy with a focus on case studies in the media and the application of ethical standards and decision making to issues faced by journalists on a daily basis.

Intermediate Composition Is Designed For Students Who Have Some Experience With College-level Writing But Want To Develop Their Ability To Write. The Goal Of This Course Is To Help Students Learn Techniques For Writing Effective Narrative, Reflective, Analytical, And Research Essays. These Techniques Include The Effective Use Of Specific Details To Engage And Persuade Readers, Methods Of Organization That Enable Readers To Follow A Line Of Thinking, And Strategies For Editing Sentences For Clarity And Conciseness. Prerequisites: Eng 121 And Eng 122 Or Equivalents.

This course will examine the ways in which technology has transformed the journalistic landscape to a 24-hour news cycle with digital content acquisition and distribution. It will explore the professional and technical challenges of producing multimedia news in this environment.

This course is designed to provide the principles and techniques of good writing for the mass media with an emphasis on accuracy of information, presentation, clarity, precision and efficiency in use of the language. Additionally, we will focus on the standards of writing for the Web which differ substantively from the traditional media. Prerequisite: ENG 325.

This course is designed to provide the student with an overview of the major issues facing global journalism. It focuses on the social, cultural, and governmental aspects of the international media and their relationship to journalism from the perspective of a democratic system.

The study of the law of journalism and mass communication is a vast field. This course provides a broad overview of the rule of law, the First Amendment, disruptive speech, libel, protecting privacy, reporter's privilege and electronic media Regulation.

Students in this course will apply journalistic skills to opinion writing for editorial pages. It will also provide tools for evaluating critical thinking and argumentation for evaluating editorial writing. Additionally, students will learn the skills and requirements for feature writing. Prerequisite: ENG 325.

This course teaches students research methods of utility and analysis in journalism with a focus on survey research, electronic database searching, government sites, and the evaluation of data sets in journalism research studies.

This course is designed to aid students in determining how the media shape the context of American government and politics. Students will study American political journalism theory, current practice, convergence, and emerging technological change and their impact on public opinion and policy.

Students will demonstrate mastery of the programmatic outcomes of the journalism major by creating an electronic portfolio of work completed during the program and by adding newly developed material that showcase professional journalistic skills.

This course helps students to apply financial mathematics to personal finance decisions. The two main goals of this course are to introduce students to important financial calculations essential for healthy personal finances and to teach students how to apply these to real-world financial situations. The course project, Personal Financial Plan: Understanding Personal Finances, introduces the student to various financial plans and reports. Students build an MS Excel financial plan workbook that includes personal protection, tax and retirement plans,budgets, credit report analysis, personal balance sheets, and income statements.

This course focuses on the study of leadership both in theory and in practice. Students will consider what it means to be a leader,and how to carry out the tasks of leadership from a variety of perspectives. Along the way, students will assess their own leadership strengths and limitations, and develop a Personal Leadership Profile. They will examine such topics as: The personal traits and qualities of an effective leader Leadership skills, strategies, and styles Leading with vision and inspiration Leading in a global, multicultural society For the course project, Personal Leadership Profile: A Self-reflective Case Study, students will conduct a case study of a leader of their choice whom they admire and about whom they can gather substantial research. Each week, they will analyze a different dimension of the selected leader's strengths and limitations (such as personal traits, behavioral styles, situational responsiveness,communication skills, relationship-building, and more). They will also evaluate their own strengths and limitations on these same leadership dimensions. Prerequisites: At least 80% of the student's coursework must be completed.

This course presents a comprehensive process for conflict management, from needs assessment to final program evaluation. Students will explore topics such as: Assessment of various dimensions of conflict, including structural, psychological, and interactional Conflict intervention strategies, including negotiation, conversation, problem solving, dialogue, mediation, and arbitration Evaluation of conflict management programs and strategies The course project, Conflict Assessment Report: Analyzing and Managing Organizational Conflict, engages students in identifying an organizational conflict, assessing its dimensions, analyzing it from three theoretical perspectives, determining what interventions strategies have been attempted, recommending strategies for managing the conflict, and proposing options for evaluating the success of their conflict management plan.

This course focuses on collaborative technology systems’ influence on the content, context, and processes of professionals and organizations. Current developments in collaborative technologies and research about applying them to create measurable value and affect society at large are highlighted. The course project, Collaborative Technology Analysis: Evaluating Key Factors Contributing to Collaboration in Organizations, is a report of benchmarked assessments of collaboration in an organization. Students evaluate the factors of technology, culture,economics, and politics to obtain scores reflecting the perceived level of collaboration. The final report includes the results of these assessments along with a project for improving the collaboration capability of an organization.

This course examines the role of training and development in organizations to support business strategy. Course content focuses on the design, development, implementation, and evaluation of training programs from a global perspective. The course project, Training Proposal: Developing Employee Orientation Training for a Global Audience, is a proposal prepared for senior management in a company that has employees in several international locations. The focus of the training is on helping new employees become aligned with a newly formulated mission, vision statement, and business goals. The proposal addresses the design, development, implementation, and evaluation of the new employee orientation training course.

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth.This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree. .

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.

Media history and theory are studied with an emphasis on the implications and impact of mass messages on meaning, culture, and society

This basic course in oral communication uses focused content to practice the principles of effective oral presentation. The lectures, speaking assignments, and all written work will acquaint the student with the theory, practice, and necessary technological literacy required for effective message building and presentation.

Students in this writing-intensive course learn storytelling for the screen through a managed regimen of in-class and out-of-class experiences that emphasize the essential mix of imagination and craft in writing. They hone their skills in observation, communication, and visualization, and receive instruction on structure for screenwriting and how to employ written language to articulate dramatic and visual expression.

Introduction to the theory, process, and procedure of electronic media production. Lecture and lab. Lab fee required

An overview of theory and practice of public relations, media relations, promotion, research, and campaigns. An application of theory through problem solving and case study. Prerequisite: Junior or senior status or instructor’s approval.

This course creates an awareness of the skills necessary to promote positive communication and relationships across cultural differences. Students will explore verbal and non-verbal communication behaviors. Other cultures are explored through an examination of demographics, family structure, religion, politics, education, social life, art, and literature. A Writing-Intensive course. Prerequisite: Junior or senior status or instructor’s approval.

In the Screenwriting course students learn storytelling for the screen through a managed regimen of in-class and out-of-class experiences that emphasizes the essential mix of imagination and craft in writing. They will hone their skills in observation, communication, and visualization, and receive instruction on structure for screenwriting and how to employ written language to articulate dramatic and visual expression.

This course will be an intensive exploration of the craft, technologies, and aesthetic principles of cinematography, lighting, and set design techniques. Lectures and in-class demonstrations will cover video formats, cameras, exposure, lenses and optics, lighting units, lighting placement, lighting control, camera support, and camera movement. Lab fee required.

Special topics and current issues of interest to communication and media students are studied.

The theory and practice of effective ministerial communications including preaching, writing, and teaching techniques that spread the gospel will be the basis of this course. An application of theory through problem solving and case study of current effective ministerial speakers. The student will learn the tools and preparation needed to communicate with a variety of audiences, to employ creative pedagogy that challenges and engages the audience, and to develop a message that is culturally relevant and biblically accurate.

This course will follow the general chronology of editing from capture and logging, through editing and effects, to final output of a finished program. The first half of the course will be devoted entirely to a mastery of the editing software. The second half of the course will be devoted to the “why” we cut. Different editing theories will be explored including montage, fast cut, long take, jump cut, etc. Lab fee required.

This course explains how a movie is transformed from a screenplay to the screen. Students will learn how to break down a screenplay, organize a shooting schedule, create a budget, secure locations, find actors, hire crews, and communicate with unions. Students will also learn the art of storyboards by conceptualizing and rendering the drawings that will communicate continuity. Lab fee required.

The course utilizes techniques of directing, sound editing, lighting, and advanced editing programs. Several practical and written exercises lead to a short digital production. Students will spend time working with actors in front of the camera as well as composing shots to convey a story visually. Lab fee required.

This capstone course examines in depth the concepts of Global Citizenship, Critical Thinking, Effective Communication, and Responsible Leadership, focusing on the ethical and intellectual challenges such concepts evoke for the individual. Students contemplate a values-based view of success, and critically assess the impact their GCU education has had on their future personal and professional lives.

An opportunity for students to practice principles learned in their functional area by working in an outside organization under the supervision of a practitioner. Prerequisites: Senior status, admission to Communications program, and instructor’s approval.

This course is a study of media history and theory with an emphasis on the implications and impact of mass messages on meaning, culture, and society.

This course presents the history of visual art and its connection and influence on modern media. Students gain an artistic vocabulary by becoming familiar with many kinds of visual art, developing their skills in visual analysis, increasing their understanding of aesthetic theory, and applying that understanding in presentations. Prerequisite: COM 126.

This course is a study of the theory and practice of communication as it relates to influencing attitude and behavioral change. The course begins by presenting a historical overview of persuasive theory from its classical beginnings and progresses to analyzing persuasive strategies and their use by contemporary practitioners. Examples for analysis are taken from advertising, public relations, religion, sales, politics, and propaganda.

This course is a study of the content, styles, and formats of media writing, with an emphasis on the differences in writing across diverse media modalities.

This course presents an overview of the theory and practice of public relations, media relations, promotion, research, and campaigns, as well as an application of theory, through problem solving and case study.

This course creates an awareness of the skills necessary to promote positive communication and relationships across cultural differences. Students explore verbal and nonverbal communication behaviors. Other cultures are explored through an examination of demographics, family structure, religion, politics, education, social life, art, and literature.

This course is a study of planning, producing, and evaluating written public relations messages for and from a variety of media, including print, broadcast, and the Web. Student writing assignments include news releases, newsletters, public service announcements, coverage memos, position papers, background papers, reports, and proposals.

This course focuses on the elements that make up almost all storytelling. Students are encouraged to discover and develop their unique voices as writers and storytellers, while understanding the critical importance of working as part of a creative team. This course emphasizes the use of traditional storytelling, classic mythology, and the ways in which these devices apply to contemporary media.

This course provides an integrated marketing communications perspective for today’s changing world as well as a behavioral science approach that studies distinct buyer strategies and decision-making processes of purchase by consumers. Topics include external and internal influences on today’s buyers, purchase and postpurchase processes, customer satisfaction, customer commitment, branding and positioning, creative strategies, media strategies, distribution strategies, and integrated marketing communications.

This course provides a capstone, or practicum, for the communications student that facilitates the practical application of historical and modern communications styles across modalities in language that is industry-specific. The course emphasizes the ethical and social responsibility of communications in real-world situations.

6.5 Credit Hours/30 Lecture Hours/70 Lab Hours Prerequisite(s): Gd111 This Course Focuses On Traditional And Contemporary Photography, With An Emphasis On Digital Tools And Techniques. Topics Include The History Of Photography And Its Impact On Studio And On-location Photographic Techniques, Lighting, And Composition. Upon Successful Completion Of This Course, Students Will Be Able To Apply The Technical And Mechanical Skills Necessary To Produce Relevant Photography For Effective Visual Communications.

6.5 Credit Hours/30 Lecture Hours/70 Lab Hours Prerequisite(s): Gd131 This Course Explores The Parallels Between Typographic History And Contemporary Visual Communication, Leading Up To A Contemporary Skill Set Focusing On The Expressive Qualities Of Type And The Evolution Of Typographic Style. Topics Include Technical Aspects Of Typography, Output Options, The Anatomy And Expressive Qualities Of Type And Its Formal Applications, And Intuitive Design. Upon Successful Completion Of This Course, Students Will Be Able To Creatively And Effectively Incorporate Typography Into Multi-faceted Design Projects.

6.5 Credit Hours/30 Lecture Hours/70 Lab Hours Prerequisite(s): Gd111, Gd221 This Course Presents Advanced Image Manipulation, Color Management, And Editing Techniques For Print And Web Technologies. Topics Include Photographic Collage, Composition, Filters, Layers, Masking, And Effects. Upon Successful Completion Of This Course, Students Will Be Able To Incorporate Advanced Image Editing Techniques Into Design Projects.

6.5 Credit Hours/30 Lecture Hours/70 Lab Hours Prerequisite(s): Gd121, Gd131 This Course Investigates Design Concepts As They Relate To 3d Forms And Current Packaging Trends. Topics Include Contemporary Package Design, Manufacturing And Printing Technologies, And Design Elements Related To Products And Promotional Materials. Upon Successful Completion Of This Course, Students Will Be Able To Analyze And Apply Contemporary Package Design Elements, Tools, And Techniques To Produce Effective Industry-standard 3d Designs.

6.5 Credit Hours/30 Lecture Hours/70 Lab Hours Prerequisite(s): Gd121 This Course Offers An Advanced Study Of Illustrative Techniques From The Classical To The Contemporary. Topics Include Hand And Digital Illustrative Techniques For Figure Construction, Perspective, And Design Composition. Upon Successful Completion Of This Course, Students Will Be Able To Develop Contemporary Concepts And Illustrations Appropriate To A Variety Of Professional Applications Including Editorial Content And Media.

6.5 Credit Hours/30 Lecture Hours/70 Lab Hours Prerequisite(s): Gd131 This Course Focuses On Advertising Campaigns And Concepts Related To Graphic Design. Topics Include Concept Development And Creative Brief Writing That Incorporates Media Types, Media Mixing, Client Positioning, And Branding. Upon Successful Completion Of This Course, Students Will Be Able To Design An Integrated Advertising Campaign Using Targeted Marketing Messages To Effectively Promote A Product Or Service.

6.5 Credit Hours/30 Lecture Hours/70 Lab Hours Prerequisite(s): Gd111, Gd121 This Course Provides An In-depth Study Of The Principles Of Color As It Applies To Print And Digital Media. Topics Include Color Relationships, Color Composition, And Visual Color Mixing. Upon Successful Completion Of This Course, Students Will Be Able To Analyze The Impact And Psychology Of Color On The Development Of Design, And The Power Of Color To Create And Influence Effective Visual Marketing.

6.5 Credit Hours/30 Lecture Hours/70 Lab Hours Prerequisite(s): Gd252 This Course Explores Digital Effects For Video. Topics Include Storyboarding, Effects Design, Motion Effects, Morphing, Titling, Blue Screen, And 3d Camera Matching. Upon Successful Completion Of This Course, Students Will Be Able To Create Effective Visual Effects Using Current Mastering Technologies.

6.5 Credit Hours/30 Lecture Hours/70 Lab Hours Prerequisite(s): Upper-division Status This Course Focuses On The Development And Critique Of A Professional Design Portfolio. Topics Include Design Industry Business Practices, Industry Interviewing Techniques, Portfolio Refinement, And Self-marketing Skills. Upon Successful Completion Of This Course, Students Will Be Able To Analyze Their Personal Traits And Present A Print, Digital, And Web Portfolio, And A Résumé That Highlight Their Individual Design Skills In A Professional Manner.

This course introduces basic design concepts using a hands-on approach to the development of design concepts and solutions to basic design problems. Topics include the design principles and process, drawing, color theory, typography, illustration and layout techniques and the vocabulary of design. Upon successful completion of this course, students will be able to apply visual problem-solving skills to create a concept development plan and a creative brief.

This course explores the parallels between graphic design history and contemporary visual communications. Topics include major trends in design as well as the evolution of paper, type design, typography, image making, photography, and printing techniques. Upon successful completion of this course, students will be able to identify the relationships between fine art and political and social movements, and explain their influence on graphic design.

PREREQUISITE(S): GD100 This course covers the basics of digital image editing, manipulation, and creation of pixel-based imagery. Topics include digital photography, scanning techniques, photo retouching and manipulation, electronic color theory, special effects, print, and web graphics. Upon successful completion of this course,students will be able to utilize digital imaging software to digitally correct images, blend and composite images and create layered photographic compositions.

PREREQUISITE(S): GD100 This course introduces the basic concepts of illustration. Topics include traditional and digital methods of concept development,drawing, typography and design. Upon successful completion of this course, students will be able to apply illustration theory,tools, and techniques to create effective illustrations.

PREREQUISITE(S): GD111, GD121 This course presents the skills necessary to combine imagery and typography to produce effective layouts. Topics include grid theory, style sheets, master pages, pre-flight technologies, printing standards, resolution, and image placement. Upon successful completion of this course, students will be able to import images and format text to create multi-page layouts using industry-standard software.

PREREQUISITE(S): GD111 This course introduces the basics of web site design and layout. Topics include foundational mark up languages including formatting, design theory, layout, utilization of typography, and web-appropriate imagery. Upon successful completion of this course, students will be able to apply the principles of web site design and use industry-standard software to create functional web sites.

PREREQUISITE(S): GD111 This course provides an overview of video editing, sound editing, and special effects. Topics covered include working with timelines to animate still clips, importing and editing digital video and audio clips, and creating special effects. Upon successful completion of this course, students will be able to use industry relevant non-linear digital editing software to produce a short video production.

PREREQUISITE(S): GD241 This course provides an overview of multimedia graphics focusing on interactive design for 2D animation and the Internet. Topics include storyboarding, basic scripting, and utilizing key frames and timelines. Upon successful completion of this course, students will be able to design and create basic interactive presentations utilizing animations, video, and sound delivered through interactive media and web technologies.

PREREQUISITE(S): GD131 This course presents the current software tools and techniques for print production of a wide variety of projects and materials. Topics covered include forming concepts that produce layouts with impact, designing with type, creating a visual hierarchy, and identifying current production and pre-press standards. Upon successful completion of this course, students will be able to use current industry software tools and techniques to conceptualize, create, and carry a project through the print production process.

Prerequisite(s): Program Chair’s Approval This Course Covers Business Practices In The Design Industry And Focuses On The Development And Critique Of A Professional Portfolio And Résumé. Topics Include Design Industry Business Practices, Portfolio Development Process For Traditional And Digital Portfolios, Industry Research, Peer Critiques, And Design Continuity. Upon Successful Completion Of This Course, Students Will Have Created And Presented Both A Print And Digital Portfolio And Résumé That Highlights Their Individual Design Skills.

3.5 Credit Hours/35 Lecture Hours Prerequisite(s): Hum250 This Course Provides A Brief Overview Of Historical Ideas And Events In The Development Of The Arts. Topics Include A Review Of The Styles And Schools Of Art As Well As The Functions Of Art In Varying Cultures. Upon Successful Completion Of This Course, Students Will Be Able To Describe Major Characteristics Of Art And Architecture, Analyze Visual Images, And Identify Historically Significant Artistic Styles, Individual Artists, And Works Of Art.

Prerequisite(s): Foundational Course(s) If Indicated By Placement Scores This Course Presents An Overview Of The Various Theories And Methods Of Personal And Professional Communications. Topics Include Written And Oral Communication Techniques, Presentation Skills, Intercultural Communication Skills,and Negotiation Skills.upon Successful Completion Of This Course, Students Will Be Able To Communicate Effectively In Personal And Professional Environments And Be Able To Manage Personal And Professional Conflicts.

3.5 Credit Hours/35 Lecture Hours Prerequisite(s): Com112 This Course Presents Public Speaking Concepts And Applications. Topics Include Assessing Audience And Environments, Incorporating Subject Matter Research, Verbal And Nonverbal Communications, Use Of Visual Aids, Outlining, And Developing Speeches For A Variety Of Purposes. Upon Successful Completion Of This Course, Students Will Be Able To Create And Present Speeches And Presentations With Appropriate Visual Aids, Research, And Organizational Plans.

Prerequisite(s): Foundational Course(s) If Indicated By Placement Scores This Course Introduces Productive Writing Techniques With An Emphasis On The Writing Process. Topics Include Brainstorming,critical Reading And Thinking, Analyzing Audience And Purpose, Developing Clear Thesis Statements, Developing Effective Sentences And Paragraphs, Drafting, Revising, And Editing. Upon Successful Completion Of This Course, Students Will Be Able To Use The Writing Process To Produce Effective Essays.

Prerequisite(s): Eng121 This Course Builds On The Skills Taught In College Writing I, With Increased Emphasis On The Writing Process, Argumentation, Research, And Documentation. Topics Include Brainstorming, Analyzing Audience And Purpose, Developing Clear Thesis Statements, Evaluating Sources, Performing Research, And Presenting Correctly Documented Research Results. Upon Successful Completion Of This Course, Students Will Be Able To Adequately Support A Position, Perform And Correctly Document Research, And Report The Results Of A Research Project.

3.5 Credit Hours/35 Lecture Hours Prerequisite(s): Lit301 This Course Emphasizes The Interdependence Of Writing And Literary Studies, Knowledge Of Literature And Literary Theory, Literary Creativity, Innovation, And The Creative Process. Topics Include Fiction, Non-fiction, Poetry, Drama, Screenplays, And The Study Of Literary Works That Urge Students To Think Outside The Box. Upon Successful Completion Of This Course, Students Will Be Able To Analyze Works Of Fiction, Expand Their Powers Of Observation And Imagination, Develop A Unique Voice In Creative Writing, And Cultivate Good Writing Habits.

This course covers the principles and applications of ethical and critical thinking. Topics include argument construction and analysis, inductive and deductive reasoning, logical fallacies, perception, moral approaches, and social responsibility. Upon successful completion of this course, students will be able to analyze ethical issues, evaluate and clarify their own thinking,create sound and valid arguments, and effectively weigh the arguments of others.

Prerequisite(s): Eng221 This Course Explores The Foundations And Development Of Western Culture From Its Origins In The Ancient Near East To Modern Western Civilization. Topics Include Cultural History,philosophy, Religion, Literature, Art, And Music. Upon Successful Completion Of This Course, Students Will Be Able To Identify Influential Figures And Events, Appreciate And Discuss Well-known Works Of Art And Thought, And Recognize And Analyze Significant Movements And Genres In Western Culture.

3.5 Credit Hours/35 Lecture Hours Prerequisite(s): Eng221 This Course Introduces Students To The Literary Genres Of Fiction, Poetry, And Drama. Topics Include Literary Terminology, Criticism, Forms, Elements, Themes, And Major Works And Authors Within These Genres. Upon Successful Completion Of This Course, Students Will Be Able To Actively Read, Appreciate, Analyze, And Respond To Works Of Literature.

3.5 Credit Hours/35 Lecture Hours Prerequisite(s): Lit301 This Course Covers The Genres Of Science Fiction And Fantasy. Topics Include The Use Of Language, Composition, And Characterization Within Different Forms Of Science Fiction And Fantasy. Upon Successful Completion Of This Course, Students Will Be Able To Identify Major Authors And Analyze Significant Works Of Science Fiction And Fantasy.

3.5 Credit Hours/35 Lecture Hours Prerequisite(s): Lit301 This Course Explores The Relationship Between Film And Literature. Topics Include Narrative Techniques And The Differences Between The Media. Upon Successful Completion Of This Course, Students Will Be Able To Identify The Narrative Techniques Used In Film And Literature, And Compare And Analyze The Two Formats.

This course is designed to present an overview of American government. Topics include the federal system; political parties; nominations and elections; the legislative, executive and judicial branches; and civil liberties and civil rights. Upon successful completion of this course, students will be able to trace the development of the U.S. Constitution, understand and analyze issues in American government, and discuss the policy-making process.

3.5 Credit Hours/35 Lecture Hours Prerequisite(s): Eng221, Pol107 This Course Explores Some Of The Most Pressing Political Issues Facing The United States And Other Nations. Topics Include Problems And Issues Inherent In Different Governmental Styles And The Political Process Of Democracies And Other Forms Of Government. Upon Successful Completion Of This Course Students Will Be Able To Research, Analyze, And Discuss Issues Related To The Function Of Political Institutions, Issues Relating To A Variety Of Social Changes, Public Policy Matters, And America’s Role As A Global Leader In Foreign Affairs.

Prerequisite(s): Eng121 This Course Is Designed To Present A General Overview Of Psychology As A Social Science. Topics Include Historical Perspectives, Research Methods, Therapies, Applied Psychology,and Other Current Issues. Upon Successful Completion Of This Course, Students Will Be Able To Identify Psychological Concepts And Methods As Used Commonly To Address Real-world Situations.

This course explores the nature and importance of human relations. Topics include the communication process, working in diverse environments, teambuilding skills, controlling emotions,and managing conflict. Upon successful completion of this course, students will be able to demonstrate essential transferable skills to function effectively in society.

3.5 Credit Hours/35 Lecture Hours Prerequisite(s): Eng221, Mth340 This Course Covers Research Methods To Gather, Organize, Analyze, And Convert Data Into Information For The Purposes Of Presentation And Decision Making. Topics Include Primary And Secondary Research, Documentation And Interpretation Of Data, And Presentation To Multicultural Populations. Upon Successful Completion Of This Course, Students Will Be Able To Conduct Independent Research, Analyze The Data Collected, And Present The Information In Written And Oral Forms.

Prerequisite(s): Mth097 If Indicated By Placement Scores This Course Develops Problem-solving And Decision-making Strategies Using Mathematical Tools From Arithmetic, Algebra,geometry, And Statistics. Topics Include Consumer Mathematics,key Concepts In Statistics And Probability, Sets Of Numbers, And Geometry. Upon Successful Completion Of This Course, Students Will Be Able To Apply Mathematical Tools And Methods To Solve Real-world Problems.

3.5 Credit Hours/35 Lecture Hours Prerequisite(s): Mth107 Or Mth170 This Course Introduces Basic Concepts In Statistics With Emphasis On Quantitative Analysis. Topics Include Measures Of Center And Variation, Applications Of Normal Distribution, Interpretations Of Correlation Coefficients, Analyzing And Graphing Linear Regression Models And Fundamentals Of Probability. Upon Successful Completion Of This Course, Students Will Be Able To Analyze Realworld Data, Interpret Graphs, Create Simple Linear Regression Models, And Form Valid Conclusions On The Basis Of Such Analysis.

Prerequisite(s): Eng121 And Either Mth107 Or Mth170 This Course Is Designed As An Introduction To Physical Science.topics Include Motion, Conservation Laws, Gravity, Waves, And Thermodynamics. Upon Successful Completion Of This Course,students Will Be Able To Describe The Scientific Method, Explain And Define The Principles And Terminology Of Physical Science,and Use Formulas To Solve Related Problems.

3.5 Credit Hours/35 Lecture Hours Prerequisite(s): Eng121 This Course Integrates The Various Fields Of Earth Science And Explores How These Fields Interact. Topics Include Meteorology, Geology, Astronomy, And Oceanography. Upon Successful Completion Of This Course, Students Will Be Able To Analyze The Interactions Of Geological Events, The Weather, The Oceans, And Astronomy.

This course is designed to increase proficiency in the use of common word processing, spreadsheet, and presentation application software. Topics include the production of business documents and reports. Upon successful completion of this course, students will be able to prepare documents using word processing, spreadsheet, and presentation software.

This course focuses on providing the skills and strategies to achieve personal and educational goals. Topics include learning styles, accountability, self-directed learning, managing resources,goal setting, self-esteem, critical thinking, and problem-solving skills. Upon successful completion of this course, students will be able to demonstrate self-reliance and apply the tools for success.

Prerequisite(s): Student Must Have Completed 50% Of Degree Requirements This Course Provides The Foundation For Developing Long-term Career Management Skills. Topics Include Tips For Producing Quality Résumés And Cover Letters And Interactive Techniques For Interviewing Success. Upon Successful Completion Of This Course,students Will Be Able To Research Job Leads, Write A Résumé,prepare For A Job Interview, Follow Up On A Job Interview, And Apply Strategies To Keep A Job And Advance In A Career.

A study of major technological, legal, and regulatory developments (national and international) that have molded the structure of the current telecommunications industry. Topics include early legislation, the regulated monopoly, antitrust, divestiture, and recent legislation that has led to the current industry environment of competition and incipient integration of different industry segments. The roles of various national and international institutions in shaping the telecommunications industry are discussed.

A Study Of Computer Networks And Telecommunications Functionality, Characteristics, And Configurations. Recent Advances In Standardization, Internetworking, And Deployment Of Lans (local Area Networks), Mans (metropolitan Area Networks), And Wans (wide Area Networks) Are Examined. Topics Include Network Topologies; Protocols; Architectures; And Current And Emerging Protocols Such As Asynchronous Transfer Mode (atm), 10 Gigabit Ethernet, And The Open Systems Interconnect (osi) Reference Model. Emphasis Is On Emerging Trends In Telecommunications, Network Technologies, And Services. Discussion Also Covers Strategies For Network Planning, Implementation, Management, And Security.

An analysis of issues surrounding the design and use of satellite communications systems. Topics include satellite system characteristics such as type, class (bandwidth, standards, and availability), applications, interfaces, traffic patterns, network installation, performance criteria, hardware, and cost. Current and planned satellite communications are examined and compared to future needs and technologies.

A study of techniques that network managers can utilize to maintain and improve the performance of a telecommunications network. Network management systems are defined and explained. A description of how software package programs can monitor real-time performance of a network to identify problems is provided. Emphasis is on the five tasks traditionally involved with network management (fault management, configuration management, performance management, security management, and accounting management). Examples of current specific network management products are reviewed. Discussion also covers how the performance data gathered from monitoring can be archived and used later as an input when decisions are made on changes in the network architecture. Network design is studied for the development of new network architecture when only user requirements are known.

A Review Of Wireless Telecommunications Systems From Micro-cell To Global Infrastructures. Emphasis Is On The Technology, Applications, And Limitations Of These Systems, Which Have Become An Essential Element Of The World Information Infrastructure. Topics Include Cellular Communication Principles, Coding, Antenna And Propagation Effects, Channel Access Schemes, Traffic Engineering, And Wireless Network Design, As Well As Terrestrial Systems Such As Cellular, Personal Communication Services (pcs), Dispatch, Wireless Local-area Networks (lans), And Wireless Data Systems. Discussion Also Covers Market Trends, Regulations, And Standards. Students Assess The Role Of Wireless Systems In Comparison With Other Telecommunications Alternatives Available To Organizations.

Prerequisite: Completion of 27 credits of program coursework. The application of knowledge and skills gained from previous study in telecommunications to real-world projects and to related business, technical, and ethical issues. Topics include entrepreneurship and venture creation, emerging telecommunications technologies and their applications, future trends, ethical development, and management. Focus is on demonstrating analytical, entrepreneurial, leadership, planning, managerial, and communication skills through a strategic research and development project for a telecommunications company.

(required Within The First 6 Credits Of Graduate Study For All New Graduate Students And All Inactive Students Who Reapply For Admission.) An Overview Of Online Library And Information Resources—material That Is Critical For 21st-century Managers. An In-depth Introduction To The Library Research Process And The Tools Necessary To Succeed In Graduate Study Are Provided. Emphasis Is On The Efficient And Effective Use Of A Variety Of Electronic Retrieval Systems, Including The Online Catalog Of The University System Of Maryland And Affiliated Institutions (usmai), Umuc’s Subscription Databases, And The Web. Discipline-specific Research Is Conducted In Order To Gain Experience In Formulating Viable Research Questions, Selecting The Most Appropriate Investigative Methods And Resources For Research, Locating Relevant Research Materials, Evaluating The Scholarly Value Of Sources, And Effectively Citing Sources. Introduction To Graduate Library Research Skills Is Designed To Familiarize Students With Online Library And Information Resources—material That Is Critical For 21st-century Managers. This Noncredit Course Is Required For All New Graduate Students And All Inactive Students Who Reapply For Admission. The Grading Method Is Pass/fail. Ucsp 611 Must Be Completed Within The First 6 Credits Of Graduate Study.

A fundamental study of technology and its applications, as well as the economic and social issues they have raised. Topics include computers, peripherals, databases, and networks; operations (of business, government, and other enterprises), decision support systems, and acquisition of information technology resources; and information security, productivity, equitable access by users, intellectual property rights, and global reach. Discussion also covers current and future developments in the field and their implications.

(Formerly CSMN 635.) A study of systems analysis and design, using selected engineering and management science techniques and practices. Topics include requirements determination, modeling, decision making, and proposal development. The System Development Life Cycle Model, including system implementation and post implementation activities, is examined. Emphasis is on the specification of the information system�s logical and physical analysis and design from a management perspective. Research and project assignments related to information systems analysis, design, implementation, and/or project planning and control, require individual and group work.

An examination of the fundamental principles and practice of managing programs and projects in an information processing and high-tech environment. The dynamic nature of IT and the effect of life cycles are explored. The fundamental building blocks of high-tech management styles (including project planning, organizational structure, team building, and effective control mechanisms) are addressed. Discussion covers the effect of product and project life cycles in delivering a successful IT project, considering the obsolescence factors in procurement/ stakeholder contracts. The goal is to gain a solid foundation to successfully manage each phase of the project life cycle, work within organizational and cost constraints, set goals linked directly to stakeholder needs, and utilize proven management tools to execute a dynamic project on time and within budget. Emphasis is on how to apply the essential concepts, processes, and techniques in the management of large-scale governmental or commercial programs.

A study of the financial tools managers use to find answers to four important questions: What is the financial condition of the firm What long-term investment should the firm make How can the money be raised for the investments And how will the firm meet its daily financial requirements Topics include accounting statements, tax implications, types of costs, profit recognition, financial markets, investment decision tools, net present value, free cash flows, project financing, valuation of firms, risk-return, cost of capital, long-term financing, short-term financing, and equity financing for entrepreneurs. Discussion also covers mergers and acquisition activities, governance and ethics, and international aspects. Business cases from contemporary firms and readings relevant to technology management are used to illustrate the application of financial concepts.

(formerly Tlmn 672.) An Introduction To The Security Concepts Needed For The Design, Use And Implementation Of Secure Voice And Data Communications Networks, Including The Internet. A Brief Review Of Networking Technology And Standards (including An Introduction To Internet Communication Protocols) Is Provided. Security Subjects Addressed Include Defense Models, Security Policy Development, Authentication And Authorization Controls, Firewalls, Packet Filtering, Virtual Private Networks (vpns) And Wireless Network Security

Prerequisite: None In this course, students focus on developing writing skills through practice and revision of a variety of different types of essays. Students are also given instruction in library and online research and methods of documentation.

"In this course, students focus on research and developing writing skills through writing the ""argument"" essay. Students are also given instruction in library and online research and methods of documentation."

This course is a practical overview of desktop applications including word processing, spreadsheet, and presentation applications.

"This course addresses topics in contemporary mathematics such as inequalities, radicals, quadratic equations, rational functions, exponential, logarithmic, and graphing polynomial functions."

This course provides students with a general introduction to business activity and how it relates to our economic society. Students will explore how businesses are owned, organized, managed, and controlled.

Prerequisite: None This course provides undergraduate students with a comprehensive introduction to the business sector’s relationship to the principal forces operating in the ethical and legal environments. Particular attention is given to the constraints and opportunities presented by the regulatory environments in North America and the European Union. The course also provides an in-depth, comparative framework for understanding the ethical and intercultural challenges facing contemporary multinational and international organizations. With respect to the legal framework within which most business organizations operate, course topics include corporate problems of raising and maintaining capital by shares; relationships of directors to shareholders; respective rights and obligations;relationships of companies to third parties; control and the principle of majority rule.

"This course introduces students to financial accounting. Students can learn the fundamentals of the accounting cycle."

"This course focuses on Economic theory of the firm, resource allocation and price determination, the free market supply/demand mechanism, and pure and imperfect competition models are analyzed."

"Presents basic economic concepts emphasizing the part the United States plays in a global economy. Foundations of economic theory are presented, using topics from television news and mass media. Topics introduced are GDP, National Income Accounting, United States fiscal policy and economic growth."

"Students will study and apply the fundamentals of marketing within an organization and the contemporary market environment. The course will focus on marketing strategy and development of a marketing mix."

Students will study and apply the fundamentals of marketing within an organization and the contemporary market environment. The course will focus on marketing strategy and development of a marketing mix.

This course requires students completing their AABA degree to demonstrate knowledge learned throughout the program and apply the theories to real world issues. Students are expected to synthesize and integrate learning experiences acquired throughout their program and to evaluate research and current topics relative to their area of concentration.

This course is a foundation class in principles relating to all areas of visual design. In this course, students can develop an awareness of the basic elements of visual language, aesthetics sensitivity, and the ability to think and act as a designer. Students explore methods for evoking intuitive responses through color, shape, texture, rhythm, line, and other compositional elements. The class consists of both practical studio-based assignments and contextual studies areas.

This is a theoretical and practical course examining the visual forces of color and color relationships in traditional and electronic media. This foundation-level class is essential to all design students. Students can develop knowledge of color principles and the ability to manipulate hue, value and chroma as well as sensitivity to aesthetic and psychological qualities.

Utilizing digital media and traditional visualization techniques in the production of graphic art for print and screen, this course will develop skills accrued during Intro to Mac; examining closely the potential of the Macintosh or PC as a creative and communication tool. All assignments are related to professional practice. Adobe CS (InDesign, Photoshop, Illustrator, Dreamweaver, Flash, Acrobat) is the default software set for this class.

The techniques of drawing basic forms and shapes are developed through exercises that are designed to develop perceptual skills. The student studies volume, tone, texture, perspective, and composition. The exercises are presented in sequence and are designed to develop the individual student's basic drawing methods and techniques. Subject matter can vary from still life to figure drawing.

This course examines wired, optical and wireless signals and their transmission in the network. Topics include codes and numbering systems, data transmission methods, basic pointto- point networks, error detection and correction, and Internet access technologies. Prerequisite: NETW-204

This course examines foundations for current and emerging networks that deliver voice, data and video/imaging through various technologies. Topics include core switching, broadband and edge access, Internet protocol telephony, adding packet capabilities to circuit-switched networks, 3G solutions, presence-enabled communications, security and troubleshooting. Telecommunications regulation and standards are discussed. Prerequisite: NETW-208

This course examines wireless technology and how wireless networks operate. Wireless network components, design, security and troubleshooting are explored, as is wireless network regulation. Trends and related issues in wireless technology and services are discussed. Prerequisite: NETW-310 /

Students In This Course Apply Knowledge Of Wired And Wireless Network Technologies And Services – As Well As Network Security And Cost Consideration – To Develop Network Solutions That Meet Business Requirements. Critical Thinking, Problem-solving, Troubleshooting And Teamwork Are Emphasized. Prerequisite: Netw-230 Or Netw-240

Students In This Course Develop Skills Related To Ongoing Network Management. Topics Include Issues Relating To Wireless; Traffic Analysis; Troubleshooting/problem-solving; And Improving Network Performance, Reliability And Security. Coursework Integrates Business Management Considerations With Network Management To Support Business Goals. Prerequisites: Math-221 And Netw-410

This course covers core logical and physical components that make up a storage system infrastructure, as well as application of those components for maintaining business continuity, storage security, and storage infrastructure monitoring and management. Prerequisite: NETW-320

This course focuses on emerging and advanced topics in the networking field. Students explore advances in technology and their implications in designing, implementing, securing and managing networks. Prerequisite: NETW-420

Through An Applications-oriented Team Project, Students Demonstrate Their Problem-solving And Project Management Skills. To Complete The Project, Students Integrate Aspects Of Network Analysis, Design, Planning, Implementation, Troubleshooting And Evaluation. This Course Must Be Taken At Devry. Prerequisites: Mgmt-404 And Netw-420

In This Course, The First In A Two-course Sequence, Students Begin An Applications-oriented Team Project To Demonstrate Their Problem-solving And Project-management Skills. To Complete The Project, Students Integrate Aspects Of Network Analysis, Design, Planning, Implementation And Evaluation. This Course Must Be Taken At Devry. Prerequisites: Mgmt-404 And Netw-420

In This Course, A Continuation Of Netw-494, Students Further Demonstrate Their Problem-solving And Project-management Skills. To Complete The Project, Students Integrate Aspects Of Network Analysis, Design, Planning, Implementation And Evaluation. This Course Must Be Taken At Devry. Prerequisite: Netw-494

This Course Introduces The Underlying Technology Of Local Area Networks (lans), Wide Area Networks (wans) And The Internet. Topics Include Networking Media, The Open System Interconnection (osi) Model, Transmission Control Protocol/internet Protocol (tcp/ip), An Overview Of Routing And Switching, And Small Network Configuration And Troubleshooting. Students Prepare And Test Cabling And Become Familiar With Protocol Analyzers.

This Course Introduces Router Configuration, Maintenance And Troubleshooting; Routing Protocols; And Use Of Access Control Lists (acls) As A Traffic Management Tool. Students Gain Commandline- Interface (cli) Knowledge And Configure Local And Wide Area Networks With Routers. In Addition, Students Apply The Transmission Control Protocol/internet Protocol (tcp/ip) Suite Of Commands And Acls To Real Networks Under Troubleshooting And Traffic Management Scenarios. Prerequisite: Netw-202

This Course Presents Advanced Internet Protocol (ip) Addressing Techniques, Intermediate Routing Protocols, Switch Configuration And Maintenance, Virtual Local Area Networks (vlans) And Related Protocols, And Network Design Strategies. Students Expand Their Skills In Router And Switch Configuration And Maintenance By Building And Troubleshooting Various Networks. Prerequisite: Netw-204 / 4-3

The Course Addresses Wide Area Network (wan) Design Using Various Technologies; Wan Protocols Configuration And Troubleshooting; And Network Management. In The Lab, Students Expand Their Skills In Router And Switch Configuration And Maintenance By Building And Troubleshooting Various Networks, As Well As Design, Configure And Troubleshoot Various Wan Topologies. Use Of The Following Protocols And Technologies Is Expanded Or Introduced: Network Address Translation And Port Address Translation, Dynamic Host Configuration Protocol, Point-topoint Protocol Authentication, Integrated Services Digital Network, Dial-on-demand Routing And Frame Relay. Prerequisite: Netw-206 / 4-3

This Course Explores Basic Operation And Management Of Local And Wide Area Networks Using The Microsoft Network Operating System (nos). Topics Include Installation Of Server And Workstation Software, Physical Network Configuration, Network Security, Policy, Domain Controllers, Performance Monitoring And Troubleshooting Techniques. Nos Features, Ease Of Management, Utilities, Upgrades, And Interoperability With Other Noss And Client Types Are Analyzed. Prerequisites: Comp-230 And Netw-204 / 5-4

This Course Explores Basic Operation And Management Of Local And Wide Area Networks Using Unix Or Similar Network Operating Systems (noss). Topics Include Server And Workstation Software Installation, Physical Network Configuration, Network Security, Policy, Performance Monitoring And Troubleshooting Techniques. Nos Features, Ease Of Management, Utilities, Upgrades, And Interoperability With Other Noss And Client Types Are Analyzed. Prerequisites: Comp-230 And Netw-204 / 5-4

This course examines technologies and systems that serve voice traffic, including enterprise switches (e.g., private branch exchanges and Centrex), networked telephony solutions, Voice over Internet Protocol (VoIP), call centers, voice processing and wireless systems. Administration of these systems is emphasized, and relevant troubleshooting and security issues are discussed. Prerequisite: NETW-204 / 4-3

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Elements of a successful advertising campaign; the role of marketing, communication, society, and economics in advertising; the five major players in advertising; evolution of advertising from the 'age of print' to the global business environment; niche marketing; interactive advertising; the global marketplace.

Defining marketing; consumer, business-to-business, industrial, institutional and reseller markets; the four tools of marketing; channels of distribution from producers to consumers; types of ad agencies; how agencies are organized; how agencies make money; the effect of technological changes on ad agencies.

Consumer behavior; dynamics of the consumer's relationship to advertising; target markets; the influences of culture, social class, family, demographics and geographic location on consumers; psychological influences such as perception, learning, motivation and other factors that contribute to the purchasing process; low- and high-involvement decision processes.

Elements of integrated marketing campaigns; stakeholder audiences; situation analysis; concept testing; the message strategy; the media plan; developing and executing components of the campaign; advertising research; evaluating a campaign to gauge its effectiveness. Time Management Guide How to improve your efficiency and productivity as a student and later in your marketing career.

Components of the IMC plan; the importance of communications; promoting a corporate image; corporate names and logos; branding; brand equity; packaging; brand extensions and flanker brands; co-branding; private brands; positioning; consumer modeling; the purchase decision; the consumer buying environment; changing trends.

Types of business consumers; business buying centers; the business-to-business buying process; dual channel marketing; 21st century trends; promotional opportunity analysis; communication market analysis; establishing marketing communications objectives; the communications budget; types of budgets; market segmentation by consumer and business-to-business groups.

The role of advertising in the IMC process; choosing an ad agency; advertising planning and research; the roles of account executives and creatives; campaign management; communication and advertising objectives; media selection; the creative brief; advertising theory and appeals; the structure of an advertisement.

Message strategies; cognitive strategies; executional frameworks; sources and spokespersons; creating advertising; beating ad clutter; media strategy and planning; achieving advertising objectives; selecting media; the media mix; selecting media in international and business-to-business markets.

Types of trade promotions: allowances, contests, incentives, training programs, vendor support programs, trade shows, specialty advertising and point-of-purchase advertising; meeting trade promotion objectives; coupons premiums; contests and sweepstakes; refunds and rebates; sampling; bonus packs; price-offs; planning for consumer promotions.

Retail sales; retail sales presentations; buyer-seller relationships; managing the business-to-business selling process; new trends in business-to-business personal selling; personal selling in international markets; database marketing; direct marketing; permission marketing; the public relations department and its function; types of stakeholders; damage control; social responsibility; the FTC; regulating marketing communications; sponsorship and event marketing.

Marketing On The Internet; E-commerce; International E-commerce; Imc And The Internet; Direct Marketing On The Internet; Viral Marketing; Marketing Entrepreneurial And Small Business Ventures; Starting A Company; The Market Analysis; Finding Customers; Advertising Small Business; Making Customers Advocates; Evaluating The Marketing Message, Public Relations Activities And The Overall Imc Program; Recognition Tests; Behavioral Evaluations.

Locating the best opportunities; assembling your resume; interview preparation; landing the job you want.

This Foundational Course Covers Local Area Network Topics Including Rationale For Networking, Open Systems Interconnection (osi) Models, Common Network Topologies And Architecture, Client/server Concepts, Basic Hardware Devices And Usage, And Basic Networking Security Concepts. Topics And Objectives Local Area Networks And The Osi Model * Differentiate Between Types Of Networks. * Define Key Terms Related To The Osi Model. Media Topologies And Technologies * Differentiate Different Lan Topologies. * Differentiate Between Types Of Connectivity. Protocols * Distinguish Between Various Networking Protocols. Network Operating Systems * Distinguish Between Windows, Novell Netware, And Linux Networking. Network Services And Security * Explain The Various Network Services. * Give Examples Of Threats, Vulnerabilities, And Exploits To Networks And How They Relate To Each Other. * Plan A Lan.

This Course Covers Wide Area Networking Concepts And Its Interface With Metropolitan Area Networks (man) And Local Area Networks (lan). The Course Will Cover Telecommunication Technologies, Backbone Technologies, Hardware Device Protocol, Hardware Selection And Usage, And Basic Wan Security Considerations And Planning. Topics And Objectives Networking Basics * Describe The Components That Make Up A Wide Area Network (wan). * Differentiate Between Data, Voice, And Video Network Traffic. * Define A Private Branch Exchange (pbx). * Describe The Main Protocols Used For Voice Over Ip (voip). Network Technology And Protocols * Discuss The Differences Between Public And Private Networks. * Identify The Purpose Of Subnetting And Default Gateways. * Describe Ethernet, Token Ring, And Fddi. * Explain How A Virtual Local Area Network (vlan) Would Be Used In A Corporate Environment. Wan Technology * Identify The Function Of A Channel Service Unit/data Service Unit (csu/dsu). * Determine Appropriate Situations For Using Dsl And Cable Connection Services. * Compare And Contrast Packet Switching And Circuit Switching. Network Security * Analyze Network Security Risks. * Identify How Different Types Of Firewalls Protect Networks. * Compare And Contrast Private Key And Public Key Encryption. Wireless Technology * Discuss The Different Types Of Wireless Signals As They Relate To A Wan. * Design A Wan.

This course introduces general concepts of information systems security. Content includes governmental views, positions and processes of national security. Coursework explores other concepts, including contingency and business resumption planning, backup schemes and implementation strategies, as well as various types of invasive actions and prevention measures. Topics and Objectives Information Security Principles and Security Architecture * Explain the principles of information security. * Differentiate among types of security policies. * Summarize the concept of a trusted computing base. * Explain the ring of trust model. * Describe the Trusted Computer Security Evaluation Criteria. Business Continuity, Disaster Recovery Planning, and Security Law * Outline the steps involved in developing a Business Continuity Plan. * Describe the key elements of a Disaster Recovery Plan. * Describe the different types of cyber crime and the areas of risk. Physical Security Control and Operations Security * Distinguish between logical and physical security. * Outline the major categories of physical security threats. * Outline the types of controls needed for secure operations. * Differentiate between the principle of least privilege and the principle of separation of duties. Access Control Systems, Cryptography, and Network Security * Discuss how access control and authentication methodologies secure systems. * Explain the concept of cryptography. * Outline the roles of packet-filtering routers and firewalls and how they protect a network. Intrusion Selection and Application Development Security * Describe the two main classes of intrusion. * List the characteristics of a good intrusion detection system. * Distinguish among several types of malicious software. * Create a security policy.

This Course Examines The Skills Necessary For Successful Critical Thinking, Teamwork, Research, And Communication. The Course Is Designed To Aid Adult Learners In Acquiring And Improving The Core Competencies That Are Necessary At University Of Phoenix. Students Examine Their Reasons For Returning To School And Develop Strategies For Achieving Educational Goals In School, Work, And Personal Settings. Students Are Also Introduced To The University Library And Learn How To Access Its Resources Successfully. (3 Credits) *for Flexibility In Scheduling, Campuses Are Permitted To Schedule Gen/200 To Satisfy Gen/300 Requirements.

This course introduces the fundamentals of computer systems and the role of information processing in today's business environment. An overview is presented of information systems, systems development, operating systems and programming, database management, networking and telecommunications, and the Internet.

This course provides students with a basic understanding of programming practices. Concepts covered include flowcharting, pseudocode methodologies, and an understanding of programming practices. Students will learn how these concepts, when properly applied, improve program design.

This course introduces effective web design principles and the essential role of the web designer in today's business environment. Topics covered include site architecture, page layout, navigation, content, functionality and usability. Students will evaluate existing web sites and apply best practices to prototype a unique design using a web authoring application. Topics and Objectives Website Planning * Identify purpose and target audience. * Illustrate a site architecture map. Web Design Concepts & Techniques * Define fundamental Web design terminology. * Explain design principles for effective site navigation. * Identify Web design tools and their applications. Website Content * Recognize common media formats and plug-ins. * Explain the effective use of graphics and media in Web site design. * Discuss copyright implications. * Explain how to optimize content for search engines. Website Effectiveness * Recognize design principles of basic website appearance and functionality. * Evaluate business and e-business Web page layouts, navigation, and performance. * Identify attributes of usability. * Critique usability of a website. * Recognize accessibility standards. Website Prototyping * Apply effective design concepts and techniques to prototype a homepage and secondary page. Prerequisites: CIS205,GEN300,GEN101

This Course Introduces Development Tools And Techniques Used To Publish Web Pages On The World Wide Web. Students Use Basic Hypertext Markup Language, Scripting And Presentational Technologies To Create Web Sites Without The Aid Of A Software Authoring Application. Topics Include Xhtml, Css, Javascript, Server Hosting, Site Publication, Site Maintenance And Search Engine Optimization. Topics And Objectives Introduction To Extensible Hypertext Markup Language (xhtml) * Identify Basic Xhtml Tags And Attributes. * Explain Viewing And Testing Markup Code In Various Web Browsers. * Describe How Cascading Style Sheets (css) Are Applied For Formatting Web Content. Website Development * Develop Xhtml Code That Displays Content In A Web Browser. * Apply Styles And Style Sheets To Control Various Attributes Of A Web Page And Its Content. * Create Internal, External And Anchor Hyperlinks In A Web Page. * Distinguish The Development Environment From A Production Environment. Website Interaction * Create An Effective Navigation System. * Create A Basic Web Form. * Describe How To Integrate Multimedia Files Into A Web Page. * Apply Usability Best Practices. * Apply Principles Of Effective Technical Writing And Web Design. Introduction To Javascript * Explain The Basic Application For Javascript. * Explain Javascript Arrays, Loops And Conditional Statements. * Apply Javascript Effectively In Website. Website Publication & Maintenance * Identify The Importance Of Professional Standards In Web Development. * Explain How Meta Data Can Promote A Website. * Identify The Process To Publish A Website. * Identify The Need To Maintain And Redesign A Website. Prerequisites: Web236

This Course Covers The Fundamentals And Best Practices Of Using Written Communication In Business And In The Information Technologies. Topics Include Strategies, Techniques, And Nuances For Producing Emails, Memos, Reports, Proposals, Project Specifications, And User Manuals, As Well As Other Technical Documents. Topics And Objectives The Technical Writing Process * Identify Uses Of Technical Writing In The Corporate Environment. * Describe The Differences Between Technical Writing And Expository Writing. Technical Writing In The Corporate Environment * Identify Intellectual Property Issues In The Corporate Environment. * Create Letters And Memos With Appropriate Formatting For The Corporate Environment. Writing Reports & Proposals * Apply Effective Document Design And Graphics In Technical Writing. * Create A Request For Proposal. Writing Technical Instructions & User Manuals * Integrate Appropriate Visual Elements Into A User Manual. * Create Clear, Concise, Accurate, And Coherent Written Communication For A User Manual. * Identify The Criteria For Writing A User Manual. Preparing Presentations * Use Effective Layout And Design In Presentations. * Prepare A Presentation For A Management Audience. Prerequisites: Gen300, Gen101

This Course Reviews Common Business Systems And Their Interrelationships. Business Systems Covered Include Finance, Accounting, Sales, Marketing, Human Resources, Legal And Operations. Emphasis Is Placed Upon The Inputs And Outputs Of Information Systems, The Potential For Integration Of The Systems, And Information Systems Security. Topics And Objectives Business Structure * Identify The Application Of Information Systems In Business. * Examine The Impact Of Information Systems On The Business Structure. Business Environment * Identify Economic, Government And Legal Influences On Business. * Describe The Ethical And Security Considerations For An Information System In Business. * Describe The Need For Security Measures In It Organizations And Information Systems. Finance And Accounting * Examine Accounting Information Systems. * Analyze Accounting Information Systems And Business Processes. Sales And Marketing * Examine Contemporary Marketing Practices. * Describe Marketing In The Electronic Commerce Environment. Information Systems * Identify Types Of Information Systems And Required Security. * Apply The Concepts Of Information Systems To Business Processes. Prerequisites: Cis205, Eng221, Gen300, Gen101

This Course Introduces The Fundamental, Logical, And Design Considerations Addressed During System And Application Software Development. It Provides A Solid Background In Information Systems Analysis And Design Techniques Through A Combination Of Theory And Application. The Systems Development Life Cycle Will Be Fundamental To The Course. Topics And Objectives Systems Development Life Cycle * Define The Systems Development Life Cycle. Systems Analysis * Explain Scope And Feasibility. * Define Systems Analysis And Systems Requirements. Systems Design * Define Design Specifications. Systems Development And Implementation * Analyze Development. * Analyze Implementation. Maintenance * Identify Types Of Maintenance. Prerequisites: Bsa310, Cis319, Gen300, Gen101, Comm215, Mth209

This course provides the foundation for understanding the broad concepts of successful planning, organization, and implementation within the realm of information technology. This course uses real-world examples and identifies common mistakes and pitfalls in project management. Topics covered include project scoping, estimating, budgeting, scheduling, tracking and controlling.

This course covers database concepts. Topics include data analysis, the principal data models with emphasis on the relational model, entity-relationship diagrams, database design, normalization, and database administration.

This Course Covers Structured Query Language (sql) That Provides A Unified Language That Lets You Query, Manipulate, Or Control Data In A Business Applications Environment. Topics And Objectives Sql Table * Create Tables Using Sql. Table Queries * Apply Single-table Queries. * Apply Multiple-table Queries. Data Changes * Apply Changes To Data. * Apply Changes To Tables. Reports * Apply Reporting In Sql. Embedded Sql * Explain Embedded Sql. * Apply Sql To A Business Application. Prerequisites: Comm215, Dbm380, Gen300, Mth209, Gen101, Mth212, Mth233

This course provides an overview of telecommunication systems in a business environment. Topics covered include voice communications, standards, transmission, networks, and internetworking.

This Course Introduces Object-oriented Programming In The Context Of Business Applications Development. The Basics Of The Java Programming Language Are Covered. Topics And Objectives Java Basics * Explain The Java Virtual Machine. * Explain The Terminology Of Object-oriented Terminology. * Explain Documenting, Coding, Compiling, Executing, Testing, And Debugging Java Programs. Data Types * Define Data Types. * Explain Classes And Methods. * Apply Simple Java Programming. Selection And Repetition * Explain Selection. * Explain Repetition. * Apply Simple Java Programming. Arrays * Explain Arrays. * Apply Simple Java Programming. Objects * Explain Objects. * Apply Simple Java Programming. Prerequisites: Comm215, Gen300, Mth209, Pos370, Gen101, Mth212, Prg210, Mth233

This Course Continues The Subject In Prg/420, Java Programming I. Topics Include Designing Complex Applications And The Use Of Data Files. Topics And Objectives User Interface * Explain Java User Interfaces. Applets * Explain Applets. * Apply Java Programming. Threads * Explain Error Handling. * Explain Threads. * Apply Java Programming. Files * Explain File Read And Write. * Apply Java Programming. Multimedia * Explain Graphics, Sound, And Animation. * Apply Java Programming. Prerequisites: Comm215, Gen300, Mth209, Prg420, Gen101, Mth212, Mth233

This Course Explores Concepts Of Wireless Networking Systems, Including Wireless Networking Topologies, Hardware Protocols, Hardware Selection And Implementation, Interfaces With Lan, Man, And Wan Networks, Basic Wireless Security, And Network Integration Concepts. Topics And Objectives Introduction To Wireless Technologies * Identify Various Applications Of Wireless Technologies. * Explain The Advantages And Disadvantages Of Wireless Networks. How Wireless Works * Calculate Radio Frequency Gain And Loss. * Describe The Role Of Antennas In Radio Wave Transmission. * Explain Principles Of Radio Wave Transmission. Wireless Lan Components And Standards * Compare And Contrast Types Of Wireless Networks. * Identify The Hardware Devices Used In A Wireless Lan. Wireless Physical Layer Standards * Identify The Purpose Of The Physical Layer In The Osi Reference Model. * Compare Wireless Modulation Schemes Used In Ieee Wireless Lans. Conducting A Site Survey * Identify The Benefits Of Performing A Site Survey. * Describe The Tools Used In A Site Survey And Their Functions. * Analyze Building Layouts For Wireless Network Performance. Planning, Designing, And Deploying A Wireless Lan * Assess The Need For A Wireless Network. * Outline The Steps For Designing A Wireless Lan. * Explain The Importance Of Providing User Support. * Design A Layout For Wireless Lan Components. Wireless Mac And Network Layer Standards * Explain The Benefits Of Mobile Ip. * Describe The Functions Of The Mac Layer In A Wireless Lan. * Compare Wireless Lan Configurations. Securing And Managing A Wireless Network * Compare Network Monitoring Tools And Their Uses. * Explain Basic Wireless Network Maintenance Functions. * Analyze Wireless Lan Security Protections And Their Vulnerabilities. * Identify Types Of Wireless Network Attacks. Future Wireless Technologies * Summarize The Uses Of Wpan, Wlan, Wman, And Wwan Networks. * Develop A Plan For A Wireless Lan.

This Course Is A Survey Of The Unix Operations. The Student Will Gain An Understanding Of The Internal Operations Of The Unix System, Which Enables The User To Make Efficient Use Of Files, File Systems And Processes. Commands For Efficient Management Of Unix System Files, File Systems And Processes Are Also Examined.

This Course Will Cover The Process And Issues Associated With The Implementation Of A Computer Application Information System. Topics Will Include The Processes Associated Sponsor And Stakeholder Approvals, End User Training, Technical Staff Training, Conversion From Existing Application(s) And Integration Into The Information System Production Environment. This Course Will Also Examine The Use Of Development And Testing Environments And The Testing Procedures Related To The Implementation Of A Computer Application Information System. Topics And Objectives Implementation Planning * Identify Implementation Milestones And Resources. * Explain Phases Of Application Implementation. * Explain The Implementation Plan. * Identify Implementation Stakeholders. * Explain The Implementation Plan Approval Process. Software Acquisition * Explain The Request For Proposal Process. * Compare Methods Of Software Evaluation And Selection. * Explain The Vendor Selection Process. Change Control And Project Risk Management * Explain The Change Control Process. * Explain Software Versioning. * Evaluate Methods For Identifying Areas Of Project Risk. * Explore Project Risk Mitigation Strategies. Application Documentation * Describe The Content And Purpose Of Application Documentation. * Compare Technical, User And System Training Documentation. Technical Environment Preparation * Compare Development, Test, And Production Technical Environments. * Explain The System Turnover Process. Application Testing * Compare Application Testing Objectives And Methods. * Explain Test Data Preparation. * Organization Preparation * Explain Organizational Change Strategies. * Explain Process Business Procedures. Training * Compare Technical Training And End User Training. * Explain Methods And Timing Considerations For Training Personnel. Data Conversion * Explain Data Transformation And Migration. * Explain Conversion Programs And Procedures. * Explain Sample Data Extraction For Testing. * Describe The Conversion Schedule. System Launch * Compare System Startup Alternatives. * Identify Implementation Roles. * Explain Timeline For Key Activities. * Describe Startup Activities. System Support And Maintenance * Explain System Support Roles And Functions. * Explain The Process Of Enhancing System Functionality. Prerequisites: Bsa310, Bsa375, Bsa400, Bsa411, Bsa412, Cis205, Cmgt410, Cmgt411, Dbm380, Eng221, Gen300, Ntc360, Pos355, Pos410, Prg210, Prg420, Prg421, Web236, Web237, Gen101