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This course provides a survey of the advertising environment and advertising as a communications tool, including how it affects the target audience. Topics include integrated marketing communications, consumer behavior, brand strategy, and media.

This course will address the fundamental elements of Visual Advertising. Students will have the opportunity to apply design principles and the design process to positively affect advertising communication.

This course provides a study of the creation of customer value, targeting the correct market, building customer relationships and the significance of brand loyalty in attempting to meet shifting customer expectations. The relationship of marketing to advertising and their dual approach to a common mission are explored

This course will examine the role of text in advertising and marketing concept, creation and placement. In order to successfully convey client message and connect with audiences, students will be expected to demonstrate a working command of language, vocabulary, syntax, hidden persuasion and the conventions of text copy within specific media and advertising outlets.

This course will explore the nature of advertising photography. Topics will include the principles of the photographic process as well as how it is used in the advertising industry. Special emphasis will be placed on the logistics of an advertising shoot.

This course focuses upon the basic concepts and theories of consumer behavior, emphasizing the key factors that influence consumer purchasing decisions. Market segmentation and consumer demographics are analyzed and incorporated into marketing strategies. Qualitative and quantitative research techniques will be explored as a means to interpret data.

This course will examine the creation of audio and video advertising and marketing elements and their power to reach and impact the broadest audiences. The essential elements of audio and video creation will be presented for study, as well as conventions, limitations and potential of the spoken word and moving images to present products and services, and influence audiences to purchase

This course will examine the creation of audio and video advertising and marketing elements and their power to reach and impact the broadest audiences. The essential elements of audio and video creation will be presented for study, as well as conventions, limitations and potential of the spoken word and moving images to present products and services, and influence audiences to purchase.

This course contemplates the power of various demographics, and the role of the media, events, and public awareness in forming opinions about a product, service, or organization

This course focuses upon the development and production of two audience-focused advertising projects. Case studies will be used as a means to develop advertising strategies, construct creative briefs, and produce portfolio-quality projects. Market research, consumer behavior, and sales techniques will be discussed.

This course offers an exploration into topics of special interest related to Advertising Design.

Building upon foundational skill sets and conceptual examinations, this course directs students to design and execute individual projects that demonstrate a mastery of advertising and marketing principles, concepts, industry and application.

This course examines strategies for developing and directing a media mix across a variety of print and online formats and for designing messages which reflect both audience and client “contact” relationships

This course presents the opportunities, challenges and strategies for conducting successful e-Commerce ventures. The impact of e-Commerce on business models, consumer behavior, and market segmentation for both Business-to- Business and Business-to-Consumer operations will be explored. The technical and infrastructure requirements for conducting business on the Internet, including security systems, payment systems and client/product support will be discussed. Laws, regulations and ethical issues related to e-Commerce business practices will also be examined.

This course will challenge students with the problems, techniques and strategy of buying advertising space and time effectively and economically in newspapers, magazines, radio, television, Internet and outdoor media

The Advertising Design capstone is a research-based course that integrates concepts and work from throughout the program. Students are expected to integrate skills, knowledge, and creativity to produce a project that will showcase professional expertise in a chosen career field

This course will serve as the culmination of all Advertising Design projects completed throughout the program of study. The course will emphasize professionalism, and increased creative and technical proficiency while extending the range, variety and quality of final projects. The final presentation of resume, portfolio and professional attitude will culminate with an individual mock interview.

This course examines the application of marketing principles and theories to businesses and entrepreneurial efforts. Topics include marketing tools and techniques required for start-up businesses, including new business development, core competencies and technologies, marketing research, marketing planning, relationship marketing, and partnerships with customers and suppliers.

Course emphasis is placed on software graphic user interface, screen navigation, profiles, toolbars, palettes, drawing and editing commands, dimensioning, annotation, and saving different file formats for communication via the internet. Installing and troubleshooting methods will be discussed. Computer hardware will be overviewed

This course focuses on the introduction to computer aided design. Design problem solving through the intersection of points, lines and basic geometric shapes will be covered. Exercises include creation of two and three-dimensional shapes, objects and spatial thinking in relation to the practice of drafting and design using software applications

This course focuses on the communication and organization of a complete comprehensive working drawing set. Techniques for creating and managing sheet sets and streamlining the drawing process are emphasized.

This course explores two-dimensional computer aided design used to develop skills for understanding the practice of construction planning and design. Techniques for creating and managing sheet sets and streamlining the drawing process are emphasized. Maintenance of file management is reviewed and applied. Topics include development of plan, elevation, section and schedules for project.

This course is used to become familiar with a complete comprehensive working drawing set with the understanding of both commercial and residential building structures and construction methods.

This course will further develop the content of drawing and production skills. Topics further the development of floor plans, elevations, sections and 3D perspective projection principles of a previously designed project. Drawings incorporating foundations, elevations, wall sections and roof framing details will be created using drafting and 3D computer aided design skills. Knowledge taught in BIM 103 - Drawing Document Methods will be practiced.

Basic mechanical, electrical, and plumbing systems used in construction are addressed in relation to working drawings. This course also examines building codes and regulatory processes applied to the construction environment. The importance of mechanical, electrical and plumbing systems and how they can be integrated into the design process with support for sustainable design will also be covered.

Course emphasis is placed on software graphic user interface, screen navigation, profiles, toolbars, palettes, drawing and editing commands, dimensioning, annotation, and saving different file formats for communication via the internet. Installing and troubleshooting methods will be discussed. Computer hardware will be overviewed

This course focuses on the introduction to computer aided design. Design problem solving through the intersection of points, lines and basic geometric shapes will be covered. Exercises include creation of two and three-dimensional shapes, objects and spatial thinking in relation to the practice of drafting and design using software applications

This course focuses on the communication and organization of a complete comprehensive working drawing set. Techniques for creating and managing sheet sets and streamlining the drawing process are emphasized.

This course explores two-dimensional computer aided design used to develop skills for understanding the practice of construction planning and design. Techniques for creating and managing sheet sets and streamlining the drawing process are emphasized. Maintenance of file management is reviewed and applied. Topics include development of plan, elevation, section and schedules for project.

This course is used to become familiar with a complete comprehensive working drawing set with the understanding of both commercial and residential building structures and construction methods.

This course will further develop the content of drawing and production skills. Topics further the development of floor plans, elevations, sections and 3D perspective projection principles of a previously designed project. Drawings incorporating foundations, elevations, wall sections and roof framing details will be created using drafting and 3D computer aided design skills. Knowledge taught in BIM 103 - Drawing Document Methods will be practiced.

Basic mechanical, electrical, and plumbing systems used in construction are addressed in relation to working drawings. This course also examines building codes and regulatory processes applied to the construction environment. The importance of mechanical, electrical and plumbing systems and how they can be integrated into the design process with support for sustainable design will also be covered.

This Course Will Be Applied With An Introduction To Building Information Modeling (bim). Bim Software Will Be Used To Understand The Concepts And Development Of A 3d Model To Help Create A Set Of Working Drawings. File Management Of Bim Software Will Be Introduced And Applied. Knowledge Taught In Bim105 – Building Construction Methods Will Be Practiced.

This course focuses on the exploration, design and technical development of detailing for construction as applied to a past project. Unique material research and application will be required with emphasis on performance and economic and sustainable criteria. Appropriate software communication techniques will be used including specifications and working drawings

This Course Will Help The Student To Understand Building Information Modeling (bim) With The Integration Of Mechanical, Electrical And Plumbing (mep) Building Systems. An Overview Of Industry Current Software Applications Will Be Introduced With The Focus Of Building Systems. Knowledge Taught In Bim107 - Building Systems Methods Will Be Practiced.

This course reinforces concepts of sustainability, global responsibility in design and construction decisions and environmental awareness. Technological analysis tools and environmental simulation methods will be explored through specialized industry current software. An overview of distinct geographical conditions will also be discussed

This course uses BIM with advanced modeling, lighting, animation and graphic software program techniques to enhance communication skills for visualization and presentation purposes. An overview of additional industry current computer rendering programs will be introduced.

This course will examine how the design/construction process fits into a project work environment. A general overview to the practical development, planning, management and presentation of a design/construction project will be applied. This knowledge will be applied to examine the organization, planning, management and execution of a design/construction project. Learning experiences will offer opportunities to critically investigate design/construction issues and create solutions following industry current design and construction processes.

This course with skills and knowledge of BIM 204 – Building Information Modeling V will further explore advanced rendering and animation techniques for construction through software visualization. Advanced software techniques for lighting, animation and material application will be explored using the most current and universally accepted professional software

This course offers instruction in the final preparation and presentation of an individual portfolio. Resume preparation, job search procedures, marketing strategies, presentation techniques, and portfolio critique and revision will be emphasized.

The computer design integration technology capstone is a course that integrates concepts and work from the entire program. A well-rounded, comprehensive project will simulate a professional project scope and allow opportunities for students to apply a range of skills acquired through multiple stages of the design process from concept to production

This course focuses on the development of professional and personal skills that will assist students in their collegiate and career performance. Topics covered include time management, interpersonal relations, personal expression, test-taking strategies, goal setting, study habits and techniques, self-esteem, image, and motivation.

Communication theory and the principles of effective speech communication are presented. Students are given the opportunity to learn communication techniques, how to adapt to variations in audience and context, elements of effective audience research, speechwriting and delivery. Organizational and expressive strategies for informative and persuasive arguments are reviewed.

In this course, students are given the opportunity to study and apply composition principles to a variety of writing modes, focusing on the writing process, intended audience, consistent point of view, correct grammar, concise language, appropriate style, and effective organizational strategies

This course is designed to allow students to expand their English skills by exploring advanced essay modes that include persuasive writing, literary analysis, and term paper research. Students will have the opportunity to analyze basic literary texts for style and content, and to present a researched, documented term paper.

The purpose of this course is to introduce students to information literacy. Students will have the opportunity to develop skills to access digital and print source material and to evaluate and appropriately integrate this information into their own coursework. Students will be asked to assess their own thought processes and examine fallacies associated with their reasoning. The use of digital technology to communicate effectively is also a key component of this course

This course is designed to enable students to reason quantitatively from a variety of mathematical perspectives. Topics include statistics, logic, geometry, estimation, and the process of problem solving.

This course is designed to enhance understanding of and appreciation for human diversity through the critical analysis of sociological, socioeconomic and cultural issues. The class will explore topics from a variety of perspectives and viewpoints as a means of developing deeper insight into how race, ethnicity, social class, gender, sexuality, and religion affect human relations.

Learning Strategies The advantages of learning at home, types of study materials, types of examinations, accessing and using the features of our website, determining what kind of learner you are, establishing a study schedule, using study tips, preparing for and taking examinations. The Drafter's World Language Basic techniques used in sketching; occupations that use the drafter's world language

Size And Shape Description Orthographic Projection; Points Of View And Shape Descriptions. Introduction To Computer-aided Design And Drafting (cadd) Use Of Basic Cadd Equipment; Coordinate Systems And Various Software Features Used With Cadd Programs. Project Booklet - Spatial Relationship Learning Aids: • Appendices And Glossary • How To Use Your Architect Scale • How To Use Your Mechanical Drafting Scale • How To Use Your Civil Engineer Scale • How To Use Your Metric Scale Equipment: Drafting Kit #1 • Drafting Pencil • Leads • Template • Other Common Drafting Items

Sketching, Lettering, and Lines Properly sketching lines, circles, arcs and multiviews; sketching techniques. Basic Drafting Math Basic math ground rules; signs of operation and how they are represented in drafting. Equipment: Drafting Kit #2 • Compass • Divider • Triangle

Drafting Equipment, Media, and Reproduction Methods Equipment and supplies used in the industry; scales; scales and drafting machine verniers; drafting media. Orthographic Projection (Sketching) Size and shape description; the three regular views of drafting; the six principal views of orthographic projection. Geometric Construction Drawing parallel and perpendicular lines; constructing bisectors; drawing polygons, tangencies, and ellipses. Project Booklet - Applied Geometry Learning Aid: Orthographic Sketching Workbook Equipment: Drafting Kit #3 • Triangle • Lettering Guide • Drafting Pencil • Leads

Multiviews and Auxiliary Views Drawing single-view and multiview drawings; first- and third-angle projection. Dimensioning Dimensioning systems; correct tolerancing techniques. Sections, Revolutions, and Conventional Breaks Making sectional views; modifying standard sectioning techniques.

Geometric Tolerancing Establishing basic dimensions; identifying proper feature control frames; determining the virtual condition of features. Working Drawings Complete sets of working drawings; preparing engineering changes. Pictoral Drawings Drawing three-dimensional objects using 3-D coordinates; isometric, dimetric, or trimetric drawings; one-, two-, or three-point perspective.

Introduction To Windows® The Windows® Operating System; Creating Files And Folders. Using Windows® Start-up; Using Windows® Accessories; Using Desktop Commands; Using Windows® Explorer. Harnessing Autocad®, Part 1 Getting Started With Autocad®; Fundamentals. Harnessing Autocad®, Part 2 Fundamentals Of Autocad® Operations. Project Booklet - Autocad® Basic Commands Learning Aid: Autocad® Student Portfolio Software Textbooks: Harnessing Autocad®

Harnessing Autocad®, Part 3 Dimensioning; Plotting/printing; Hatching And Boundries; Block References. Harnessing Autocad®, Part 4 External References; Designcenter; Utility Commands; The Internet. Harnessing Autocad®, Part 5 3d; Rendering Tablet And Digitizing; Customizing; Visual Lisp. Project Booklet - Autocad Commands: Blocks And Layers

Structural Drafting With Basic Architectural Applications Preparing A Complete Set Of Structural Drawings; Drawing A Site Plan. Project Booklet - Structural Drafting With Autocad® Civil Drafting Drawing Transit Lines For Roadway Layouts; Drawing Plans And Profiles From Survey Information. Project Booklet - Civil Drafting With Autocad®

Heating, Ventilating, And Air Conditioning Function Of Hvac Systems; Preparing Complete Hvac Drawings. Project Booklet - Hvac/sheet Metal Drafting With Autocad® Electrical And Electronic Schematic Drafting Drawing Electrical Diagrams And Cable Assemblies; Making A Set Of Electrical Power System Substation Plans; Drawing An Industrial Electrical Schematic; Drawing Electronic Block And Schematic Diagrams. Project Booklet - Electrical And Electronic Schematic Drafting With Autocad® Project Booklet - Drafting With Autocad® Elective Project Textbook: Autocad® Quick Reference