Education Database Online

The Artist Management Course explores the career path of the manager. This position plays a significant role in the music business community and in the career of an artist/band. Course topics include: the artist-manager relationship, launching an artist’s career, management contracts, development of an artist’s career path, and sustaining an artist’s career.

The Business Ethics and Social Responsibility Course presents students with complex, real world ethical problems associated with the management of a business. Through the study of historical and current case studies, students will debate the responsibilities of managers, broaden their awareness of personal, professional, and business ethics, and address the social responsibility of the entertainment industry.

The Business Law Course provides an overview of general business practices, including entity formation, insurance, taxes, and accounting. Students study the laws protecting intellectual property in relation to protecting their own work and legally incorporating the works of others. Students study the law and practices of contracts and negotiations. All concepts are explored through legal case studies and applied business projects.

The Computer Science and Internet course introduces students to the basics of computer operating systems and software, web 2.0 tools, and multimedia applications as they relate to everyday experiences of the computer user. Students will initiate online collaboration as well as utilize the tools to successfully navigate common issues associated with online collaboration. Additionally, students will evaluate and demonstrate knowledge of specific software applications and technologies used in today’s society.

The Entertainment Business Case Studies Course requires students to apply business knowledge and skills learned in the first half of their program through discussion of current events and future trends in the entertainment business industry. The importance of visionary development and entrepreneurship within the industry are demonstrated through case studies of individuals, products, and companies. Students learn how to identify emerging business models, trends, and opportunities that will impact the entertainment business economy in the coming years.

The Entertainment Business and Entrepreneurship Course is an overview of the principles and practical aspects of entrepreneurship as they relate to the entertainment business industry. Students explore the differences between legal entities, such as sole proprietorships, partnerships, corporations, limited liability corporations, and limited partnerships. At the same time, they begin to develop an entrepreneurial state of mind through the study of starting new ventures, acquiring other businesses, and making existing enterprises profitable. Students begin developing their individual business proposal for their Final Project course, and are challenged to pull together ideas and information from their program of study as they develop their proposal and explore its potential for becoming a viable business.

The Entertainment Business and Entrepreneurship Course is an overview of the principles and practical aspects of entrepreneurship as they relate to the entertainment business industry. Students explore the differences between legal entities, such as sole proprietorships, partnerships, corporations, limited liability corporations, and limited partnerships. At the same time, they begin to develop an entrepreneurial state of mind through the study of starting new ventures, acquiring other businesses, and making existing enterprises profitable. Students begin developing their individual business proposal for their Final Project course, and are challenged to pull together ideas and information from their program of study as they develop their proposal and explore its potential for becoming a viable business.

The Entertainment Business Venture and Financing Course provides students with essential knowledge to start and finance an entertainment business. Core business concepts are covered, such as obtaining business licenses and insurance, securing business assets, hiring employees, and signing employee agreements and non-disclosures. Students also examine financing avenues, create capital and operating budgets, and explore principles of investing, returns, and risk.

The Entertainment Media Distribution Course explores various avenues of publishing, including publishing rights, international publishing issues, the role of publishing companies in the entertainment business industry, the mechanics of publishing companies, and their impact on the entertainment business professional. Forms of distribution are evaluated in relation to their effectiveness for various entertainment products. In addition, students are introduced to various royalty structures and methods of collection.

The Event Management Course examines the business of event management, which has developed into a vital marketing tool for a variety of businesses. The many topics of study for event management include researching the product and company brand, identifying the target audience, creating an event concept, and developing a project management plan. This course will cover the application of project management tools for successful event planning and management.

The Excel Data Reporting Course examines the software application of Excel and its multiple data reporting applications. Course topics include: understanding the Excel program, essential spreadsheet operations, working with Excel formulas and functions, advanced charting topics, understanding array formulas, and analyzing data with Excel.

The Final Project I Course provides students the tools to research, develop, and write a proposal for a new business concept. Students work on an entertainment business idea and conduct the necessary research in order to create a cohesive and compelling feasibility study. The course focuses specifically on development of a venture description, market analysis, marketing plan, management plan, sales strategy, and marketing budget.

The Final Project II Course is a continuation of Final Project I and includes a comprehensive review of students’ entire academic experience, including the application of proper research methodologies, business writing skills, and proposal preparation. The course focuses specifically on development of a financial plan, sales projections, and financial reports, culminating in a synthesis of all information, and a final feasibility evaluation.

This course addresses the power of technology and the impact of e-commerce on the music business. Students reexamine traditional marketing principles and apply them to the digital environment, while also exploring new challenges presented by the advance of technology and e-commerce. Students then use this information to develop an Internet marketing plan and position themselves on the World Wide Web.

The Intellectual Property Course examines trade secrets, trademarks, patents, and copyrights in connection with methods of protecting creative works. Students explore acquisition, licensing, sale, and transfer of rights as they relate to music, digital media, animation, gaming, film, and show production. Rights and issues related to independent contractors and work-for-hire employees are also addressed.

The International Business Course addresses the complexity and the diversity of business practices in the international business marketplace. A variety of related topics are addressed, including: consumer differences across key international markets; international marketing strategies; economic policies; political and cultural environments and their effect on international business; the impact of geography on business transactions and distribution; and laws, treaties and international labor issues that affect international business.

The Introduction to Accounting Course is a course on accounting that examines the accounting cycle, accounting terminology, the collection of accounting data, the recording of data into the accounting system, and the preparation and interpretation of basic financial statements. This course focuses on introductory accounting as it relates to the entertainment business world.

The Introduction to Management Course analyzes the management principles that lead to a successful company, as well as the nature of business decisions. Students learn about creating and maintaining organizational structure within leadership and legal contexts, and further examine human resource principles. The course also contains an introduction to risk management principles and practices, provides different types of risks and the strategies used to minimize them in relation to physical assets, legal liability, employee benefit programs, taxes, and retirement costs.

The Introduction to Marketing Course explores general marketing concepts as they relate to the nuances of the entertainment business field. Students construct strategic plans in the selection and development of media products, and are introduced to entertainment licensing concepts and promotional avenues, such as trade shows, trade publications, and the Internet. In addition, this course strengthens students’ understanding of analytical tools and strategic analysis of the entertainment business, knowledge that can facilitate the success of their creative work. Consumer behavior and its effect on the success of entertainment products are also examined.

The Introduction to Media Arts Course is designed to introduce students to the film, television, sound, live event, and digital media industries. The course provides fundamental terminology and the necessary understanding of the history, personnel, and production processes of the different media fields. Students will explore how sound, visuals, and writing are all essential elements of successful media production.

This course revisits and further expands on entertainment law as it relates to the music business industry. Students are introduced to contract writing strategies as they examine strengths and weaknesses of real world contracts. Students are given the opportunity to learn and practice various negotiating skills and tactics specific to the music business. Finally, the role of lawyers, business managers, and agents in the music business is addressed.

The Principles of Managerial Accounting Course introduces the concepts, theory, and practice of the cost-control function of management with regard to planning operations, controlling activities, and decision-making. The focus of the class is on the internal use of data reporting for the entertainment business industry, as opposed to external reporting. Students learn what financial information is needed within a typical entertainment industry firm, where this information can be obtained, and how this information can be used by managers to plan, control, and make decisions.

The Television Business Course delves into the business structures that are necessary to support the development, production, programming, and distribution of television content. Attention is given to all types of television outlets including broadcast, cable, satellite, and interactive platforms. The economics of the television business, the impact of technology, legal aspects, and the regulatory issues surrounding the industry are also addressed.

The Art History Course introduces students to selected, impactful monuments of art and architecture in the Western tradition from the prehistoric to post-modernism era studied in relation to the intellectual background of the ages and civilizations that produced them. Lectures accompanied by various visual mediums inspire discussions of assigned readings in philosophical, religious, scientific, political, literary, artistic, and cultural contexts.

The Behavioral Science Course introduces students to the psychology of self-evaluation, self-motivation, self-awareness, and self-focus. This course provides an overview on current and historical theory as it pertains to the above-mentioned areas. Students are also introduced to techniques of time management, organization, active listening, and creating effective presentations.

This course presents fundamental principles of statistics in the context of business-related decision-making. Students learn how to summarize, analyze, and interpret real world data related to the music business industry. They also begin to develop critical thinking skills to identify how statistics may be used to influence people’s perceptions and opinions.

The Introduction to Statistics Course introduces statistics as a tool for decision-making in the entertainment business field. The first part of this course reviews how to collect, present, and analyze data. The course then further explores the following topics: measures of central tendency and dispersion, statistical inference, index number, and time series analysis. The course also instructs students in how to present statistical data, construct frequency charts, and compute standard and quartile deviations. All of this knowledge is then applied in solving entertainment business problems in sampling, hypothesis testing, regression and correlation, and trend analysis.

The Leadership and Organizational Behavior Course consists of an inquiry into the characteristics essential in inspiring others to action. Students identify their personal strengths and weakness through self-assessment, expanding their awareness of these qualities to include their effect on other individuals and group behavior. The course provides strategies for decision-making and building effective teams, and encourages students to explore the difficulties, compromises, and rewards of the collaboration process.

The American music industry has generated hits and new style combinations through every decade. The Music History Course surveys this rich evolution from its roots through modern times, through sound and video, while examining each musical style’s respective sociological and technological precedents.

The Principles of Macroeconomics Course examines the performance, structure, and behavior of the economy as a whole. The course provides students with an understanding of basic principles of macroeconomics, methods of national income accounting, inflation, unemployment, role of government, money and banking, monetary policy, and international economics. This course complements the microeconomics course, providing a solid understanding of economics and how economics effects the entertainment business industry.

The Principles of Microeconomics Course is designed to give students a thorough understanding of the principles of economics that influence individual decision-makers, both consumers and producers, within the economic system. This course provides an opportunity for students to understand the nature and function of product markets as well as the role the government plays in the economy.

The Professional Communication and Presentation Course exposes students to various forms of written and oral communication through technical, electronic, and creative-writing activities. In addition, students develop competency in visual presentation design. Through practice and development of written and oral skills, students sharpen their abilities to craft effective documents and presentations, while gaining confidence in both the content of their message and their ability to clearly convey it.

The Professional Writing Course is designed to further develop the rational/logical functions of the brain while cultivating intellectual prowess to master multiple genres of writing. Students identify and practice different writing styles while exploring the purposes of writing vital to their success as professionals.

The Behavioral Science Course introduces students to the psychology of self-evaluation, self-motivation, self-awareness, and self-focus. This course provides an overview on current and historical theory as it pertains to the above-mentioned areas. Students are also introduced to techniques of time management, organization, active listening, and creating effective presentations.

This course presents fundamental principles of statistics in the context of business-related decision-making. Students learn how to summarize, analyze, and interpret real world data related to the music business industry. They also begin to develop critical thinking skills to identify how statistics may be used to influence people’s perceptions and opinions.

The College Mathematics Course is designed to enable students to build skills and confidence in algebra and applied mathematics that are required to succeed in future math and core courses. First-time algebra students or those needing a review will begin with basic concepts and build upon these ideas by completing work that uses mathematics in practical situations.

The English Composition I Course is designed to introduce students to the writing process. Special at tention is given to selecting and refining topics, identifying the audience, developing a purpose, and formulating thesis statements. Grammatical conventions and their applications are heavily stressed. Students will learn to compose mature, logical sentences, and paragraphs in order to create rhetorical cohesion.

The Interpersonal Communications Course examines the nature of the communication process, variables affecting the process, and the individuals involved. Additionally, this course includes individual analysis of behavior processes that may impede and/or enhance communication processes. Topics include perception, nonverbal behavior, persuasive communication, identity management, intercultural communication and computer mediated communication. This course also enhances students’ ability to analyze and evaluate information.

The Introduction to Statistics Course introduces statistics as a tool for decision-making in the entertainment business field. The first part of this course reviews how to collect, present, and analyze data. The course then further explores the following topics: measures of central tendency and dispersion, statistical inference, index number, and time series analysis. The course also instructs students in how to present statistical data, construct frequency charts, and compute standard and quartile deviations. All of this knowledge is then applied in solving entertainment business problems in sampling, hypothesis testing, regression and correlation, and trend analysis.

The Leadership and Organizational Behavior Course consists of an inquiry into the characteristics essential in inspiring others to action. Students identify their personal strengths and weakness through self-assessment, expanding their awareness of these qualities to include their effect on other individuals and group behavior. The course provides strategies for decision-making and building effective teams, and encourages students to explore the difficulties, compromises, and rewards of the collaboration process.

The American music industry has generated hits and new style combinations through every decade. The Music History Course surveys this rich evolution from its roots through modern times, through sound and video, while examining each musical style’s respective sociological and technological precedents.

The Principles of Macroeconomics Course examines the performance, structure, and behavior of the economy as a whole. The course provides students with an understanding of basic principles of macroeconomics, methods of national income accounting, inflation, unemployment, role of government, money and banking, monetary policy, and international economics. This course complements the microeconomics course, providing a solid understanding of economics and how economics effects the entertainment business industry.

The Principles of Microeconomics Course is designed to give students a thorough understanding of the principles of economics that influence individual decision-makers, both consumers and producers, within the economic system. This course provides an opportunity for students to understand the nature and function of product markets as well as the role the government plays in the economy.

The Professional Communication and Presentation Course exposes students to various forms of written and oral communication through technical, electronic, and creative-writing activities. In addition, students develop competency in visual presentation design. Through practice and development of written and oral skills, students sharpen their abilities to craft effective documents and presentations, while gaining confidence in both the content of their message and their ability to clearly convey it.

The Professional Writing Course is designed to further develop the rational/logical functions of the brain while cultivating intellectual prowess to master multiple genres of writing. Students identify and practice different writing styles while exploring the purposes of writing vital to their success as professionals.

The Artist Management Course explores the career path of the manager. This position plays a significant role in the music business community and in the career of an artist/band. Course topics include: the artist-manager relationship, launching an artist’s career, management contracts, development of an artist’s career path, and sustaining an artist’s career.

The Business Ethics and Social Responsibility Course presents students with complex, real world ethical problems associated with the management of a business. Through the study of historical and current case studies, students will debate the responsibilities of managers, broaden their awareness of personal, professional, and business ethics, and address the social responsibility of the entertainment industry.

The Business Law Course provides an overview of general business practices, including entity formation, insurance, taxes, and accounting. Students study the laws protecting intellectual property in relation to protecting their own work and legally incorporating the works of others. Students study the law and practices of contracts and negotiations. All concepts are explored through legal case studies and applied business projects.

The Computer Science and Internet course introduces students to the basics of computer operating systems and software, web 2.0 tools, and multimedia applications as they relate to everyday experiences of the computer user. Students will initiate online collaboration as well as utilize the tools to successfully navigate common issues associated with online collaboration. Additionally, students will evaluate and demonstrate knowledge of specific software applications and technologies used in today’s society.

The Entertainment Business Case Studies Course requires students to apply business knowledge and skills learned in the first half of their program through discussion of current events and future trends in the entertainment business industry. The importance of visionary development and entrepreneurship within the industry are demonstrated through case studies of individuals, products, and companies. Students learn how to identify emerging business models, trends, and opportunities that will impact the entertainment business economy in the coming years.

The Entertainment Business and Entrepreneurship Course is an overview of the principles and practical aspects of entrepreneurship as they relate to the entertainment business industry. Students explore the differences between legal entities, such as sole proprietorships, partnerships, corporations, limited liability corporations, and limited partnerships. At the same time, they begin to develop an entrepreneurial state of mind through the study of starting new ventures, acquiring other businesses, and making existing enterprises profitable. Students begin developing their individual business proposal for their Final Project course, and are challenged to pull together ideas and information from their program of study as they develop their proposal and explore its potential for becoming a viable business.

The Entertainment Business Marketing and Strategic Planning Course explores general marketing concepts as they relate to the nuances of the entertainment business industry. Students construct strategic plans in the selection and development of media products and are introduced to entertainment licensing concepts and promotional avenues such as trade shows, trade publications, and the Internet. In addition, this course strengthens students’ understanding of analytical tools and strategic analysis of the entertainment business industry, knowledge that can facilitate the success of their creative work. Consumer behavior and its effect on the success of entertainment products are also examined.

The Entertainment Business Venture and Financing Course provides students with essential knowledge to start and finance an entertainment business. Core business concepts are covered, such as obtaining business licenses and insurance, securing business assets, hiring employees, and signing employee agreements and non-disclosures. Students also examine financing avenues, create capital and operating budgets, and explore principles of investing, returns, and risk.

The Entertainment Media Distribution Course explores various avenues of publishing, including publishing rights, international publishing issues, the role of publishing companies in the entertainment business industry, the mechanics of publishing companies, and their impact on the entertainment business professional. Forms of distribution are evaluated in relation to their effectiveness for various entertainment products. In addition, students are introduced to various royalty structures and methods of collection.

The Event Management Course examines the business of event management, which has developed into a vital marketing tool for a variety of businesses. The many topics of study for event management include researching the product and company brand, identifying the target audience, creating an event concept, and developing a project management plan. This course will cover the application of project management tools for successful event planning and management.

The Excel Data Reporting Course examines the software application of Excel and its multiple data reporting applications. Course topics include: understanding the Excel program, essential spreadsheet operations, working with Excel formulas and functions, advanced charting topics, understanding array formulas, and analyzing data with Excel.

The Final Project I Course provides students the tools to research, develop, and write a proposal for a new business concept. Students work on an entertainment business idea and conduct the necessary research in order to create a cohesive and compelling feasibility study. The course focuses specifically on development of a venture description, market analysis, marketing plan, management plan, sales strategy, and marketing budget.

The Final Project II Course is a continuation of Final Project I and includes a comprehensive review of students’ entire academic experience, including the application of proper research methodologies, business writing skills, and proposal preparation. The course focuses specifically on development of a financial plan, sales projections, and financial reports, culminating in a synthesis of all information, and a final feasibility evaluation.

This course addresses the power of technology and the impact of e-commerce on the music business. Students reexamine traditional marketing principles and apply them to the digital environment, while also exploring new challenges presented by the advance of technology and e-commerce. Students then use this information to develop an Internet marketing plan and position themselves on the World Wide Web.

The Intellectual Property Course examines trade secrets, trademarks, patents, and copyrights in connection with methods of protecting creative works. Students explore acquisition, licensing, sale, and transfer of rights as they relate to music, digital media, animation, gaming, film, and show production. Rights and issues related to independent contractors and work-for-hire employees are also addressed.

The International Business Course addresses the complexity and the diversity of business practices in the international business marketplace. A variety of related topics are addressed, including: consumer differences across key international markets; international marketing strategies; economic policies; political and cultural environments and their effect on international business; the impact of geography on business transactions and distribution; and laws, treaties and international labor issues that affect international business.

The Introduction to Accounting Course is a course on accounting that examines the accounting cycle, accounting terminology, the collection of accounting data, the recording of data into the accounting system, and the preparation and interpretation of basic financial statements. This course focuses on introductory accounting as it relates to the entertainment business world.

The Introduction to Management Course analyzes the management principles that lead to a successful company, as well as the nature of business decisions. Students learn about creating and maintaining organizational structure within leadership and legal contexts, and further examine human resource principles. The course also contains an introduction to risk management principles and practices, provides different types of risks and the strategies used to minimize them in relation to physical assets, legal liability, employee benefit programs, taxes, and retirement costs.

The Introduction to Marketing Course explores general marketing concepts as they relate to the nuances of the entertainment business field. Students construct strategic plans in the selection and development of media products, and are introduced to entertainment licensing concepts and promotional avenues, such as trade shows, trade publications, and the Internet. In addition, this course strengthens students’ understanding of analytical tools and strategic analysis of the entertainment business, knowledge that can facilitate the success of their creative work. Consumer behavior and its effect on the success of entertainment products are also examined.

The Introduction to Media Arts Course is designed to introduce students to the film, television, sound, live event, and digital media industries. The course provides fundamental terminology and the necessary understanding of the history, personnel, and production processes of the different media fields. Students will explore how sound, visuals, and writing are all essential elements of successful media production.

This course revisits and further expands on entertainment law as it relates to the music business industry. Students are introduced to contract writing strategies as they examine strengths and weaknesses of real world contracts. Students are given the opportunity to learn and practice various negotiating skills and tactics specific to the music business. Finally, the role of lawyers, business managers, and agents in the music business is addressed.

The Principles of Managerial Accounting Course introduces the concepts, theory, and practice of the cost-control function of management with regard to planning operations, controlling activities, and decision-making. The focus of the class is on the internal use of data reporting for the entertainment business industry, as opposed to external reporting. Students learn what financial information is needed within a typical entertainment industry firm, where this information can be obtained, and how this information can be used by managers to plan, control, and make decisions.

The Television Business Course delves into the business structures that are necessary to support the development, production, programming, and distribution of television content. Attention is given to all types of television outlets including broadcast, cable, satellite, and interactive platforms. The economics of the television business, the impact of technology, legal aspects, and the regulatory issues surrounding the industry are also addressed.

The Interpersonal Communications Course examines the nature of the communication process, variables affecting the process, and the individuals involved. Additionally, this course includes individual analysis of behavior processes that may impede and/or enhance communication processes. Topics include perception, nonverbal behavior, persuasive communication, identity management, intercultural communication and computer mediated communication. This course also enhances students’ ability to analyze and evaluate information.