Online Entertainment Business Courses at Accredited Schools

Full Sail University is effective at equipping students via its entertainment business courses to be successful entertainment business workers, entertainers, entertainment business consultants, entertainment business specialists, etc. and connect them to future employers. According to the US Bureau of Labor Statistics, at present there are 45,080 people employed as entertainment attendants and related workers alone in the US, and their average annual salary is $21,020. Set and exhibit designers make on average $50,600 per year and there are about 7,940 of them employed today.

Entertainment Business Organizations Entertainment Business Common Job Tasks
  • enhancing entertainment
  • coordinating events happening with other departments
  • pulling together all event details for successful execution
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Entertainment Business Courses at Full Sail University

Program Name: Entertainment Business Bachelors - Online
Artist Management
Course Number MUB 481
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/artist-management-MUB%20481

The Artist Management Course explores the career path of the manager. This position plays a significant role in the music business community and in the career of an artist/band. Course topics include: the artist-manager relationship, launching an artist’s career, management contracts, development of an artist’s career path, and sustaining an artist’s career.


Business Ethics and Social Responsibility
Course Number ENTB 253
Credits 2.67
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/business-ethics-and-social-responsibility-ENTB%20253

The Business Ethics and Social Responsibility Course presents students with complex, real world ethical problems associated with the management of a business. Through the study of historical and current case studies, students will debate the responsibilities of managers, broaden their awareness of personal, professional, and business ethics, and address the social responsibility of the entertainment industry.


Business Law
Course Number ENTB 251
Credits 3.6
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/business-law-ENTB%20251

The Business Law Course provides an overview of general business practices, including entity formation, insurance, taxes, and accounting. Students study the laws protecting intellectual property in relation to protecting their own work and legally incorporating the works of others. Students study the law and practices of contracts and negotiations. All concepts are explored through legal case studies and applied business projects.


Computer Science and Internet
Course Number CGS 1000
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/computer-science-and-internet-CGS%201000

The Computer Science and Internet course introduces students to the basics of computer operating systems and software, web 2.0 tools, and multimedia applications as they relate to everyday experiences of the computer user. Students will initiate online collaboration as well as utilize the tools to successfully navigate common issues associated with online collaboration. Additionally, students will evaluate and demonstrate knowledge of specific software applications and technologies used in today’s society.


Entertainment Business Case Studies
Course Number ENTB 485
Credits 2.13
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/entertainment-business-case-studies-ENTB%20485

The Entertainment Business Case Studies Course requires students to apply business knowledge and skills learned in the first half of their program through discussion of current events and future trends in the entertainment business industry. The importance of visionary development and entrepreneurship within the industry are demonstrated through case studies of individuals, products, and companies. Students learn how to identify emerging business models, trends, and opportunities that will impact the entertainment business economy in the coming years.


Entertainment Business and Entrepreneurship
Course Number ENTB 161
Credits 3.6
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/entertainment-business-and-entrepreneurship-ENTB%20161

The Entertainment Business and Entrepreneurship Course is an overview of the principles and practical aspects of entrepreneurship as they relate to the entertainment business industry. Students explore the differences between legal entities, such as sole proprietorships, partnerships, corporations, limited liability corporations, and limited partnerships. At the same time, they begin to develop an entrepreneurial state of mind through the study of starting new ventures, acquiring other businesses, and making existing enterprises profitable. Students begin developing their individual business proposal for their Final Project course, and are challenged to pull together ideas and information from their program of study as they develop their proposal and explore its potential for becoming a viable business.


Entertainment Business Marketing and Strategic Planning
Course Number ENTB 354
Credits 3.0

The Entertainment Business and Entrepreneurship Course is an overview of the principles and practical aspects of entrepreneurship as they relate to the entertainment business industry. Students explore the differences between legal entities, such as sole proprietorships, partnerships, corporations, limited liability corporations, and limited partnerships. At the same time, they begin to develop an entrepreneurial state of mind through the study of starting new ventures, acquiring other businesses, and making existing enterprises profitable. Students begin developing their individual business proposal for their Final Project course, and are challenged to pull together ideas and information from their program of study as they develop their proposal and explore its potential for becoming a viable business.


Entertainment Business Venture and Financing
Course Number ENTB 355
Credits 3.6
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/entertainment-business-venture-and-financing-ENTB%20355

The Entertainment Business Venture and Financing Course provides students with essential knowledge to start and finance an entertainment business. Core business concepts are covered, such as obtaining business licenses and insurance, securing business assets, hiring employees, and signing employee agreements and non-disclosures. Students also examine financing avenues, create capital and operating budgets, and explore principles of investing, returns, and risk.


Entertainment Media Distribution
Course Number ENTB 374
Credits 3.6
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/entertainment-media-distribution-ENTB%20374

The Entertainment Media Distribution Course explores various avenues of publishing, including publishing rights, international publishing issues, the role of publishing companies in the entertainment business industry, the mechanics of publishing companies, and their impact on the entertainment business professional. Forms of distribution are evaluated in relation to their effectiveness for various entertainment products. In addition, students are introduced to various royalty structures and methods of collection.


Event Management
Course Number ENTB 410
Credits 3.6
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/event-management-ENTB%20410

The Event Management Course examines the business of event management, which has developed into a vital marketing tool for a variety of businesses. The many topics of study for event management include researching the product and company brand, identifying the target audience, creating an event concept, and developing a project management plan. This course will cover the application of project management tools for successful event planning and management.


Excel Data Reporting
Course Number ENTB 361
Credits 2.13
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/excel-data-reporting-ENTB%20361

The Excel Data Reporting Course examines the software application of Excel and its multiple data reporting applications. Course topics include: understanding the Excel program, essential spreadsheet operations, working with Excel formulas and functions, advanced charting topics, understanding array formulas, and analyzing data with Excel.


Final Project I
Course Number ENTB 491
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/final-project-i-ENTB%20491

The Final Project I Course provides students the tools to research, develop, and write a proposal for a new business concept. Students work on an entertainment business idea and conduct the necessary research in order to create a cohesive and compelling feasibility study. The course focuses specifically on development of a venture description, market analysis, marketing plan, management plan, sales strategy, and marketing budget.


Final Project II
Course Number ENTB 492
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/final-project-ii-ENTB%20492

The Final Project II Course is a continuation of Final Project I and includes a comprehensive review of students’ entire academic experience, including the application of proper research methodologies, business writing skills, and proposal preparation. The course focuses specifically on development of a financial plan, sales projections, and financial reports, culminating in a synthesis of all information, and a final feasibility evaluation.


Information Systems and E-commerce
Course Number MUM 4309
Credits 2.8
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/information-systems-and-e-commerce-MUM%204309

This course addresses the power of technology and the impact of e-commerce on the music business. Students reexamine traditional marketing principles and apply them to the digital environment, while also exploring new challenges presented by the advance of technology and e-commerce. Students then use this information to develop an Internet marketing plan and position themselves on the World Wide Web.


Intellectual Property
Course Number ENTB 376
Credits 3.6
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/intellectual-property-ENTB%20376

The Intellectual Property Course examines trade secrets, trademarks, patents, and copyrights in connection with methods of protecting creative works. Students explore acquisition, licensing, sale, and transfer of rights as they relate to music, digital media, animation, gaming, film, and show production. Rights and issues related to independent contractors and work-for-hire employees are also addressed.


International Business
Course Number ENTB 280
Credits 2.53
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/international-business-ENTB%20280

The International Business Course addresses the complexity and the diversity of business practices in the international business marketplace. A variety of related topics are addressed, including: consumer differences across key international markets; international marketing strategies; economic policies; political and cultural environments and their effect on international business; the impact of geography on business transactions and distribution; and laws, treaties and international labor issues that affect international business.


Introduction to Accounting
Course Number ACG 2021
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/introduction-to-accounting-ACG%202021

The Introduction to Accounting Course is a course on accounting that examines the accounting cycle, accounting terminology, the collection of accounting data, the recording of data into the accounting system, and the preparation and interpretation of basic financial statements. This course focuses on introductory accounting as it relates to the entertainment business world.


Introduction to Management
Course Number MAN 2020
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/introduction-to-management-MAN%202020

The Introduction to Management Course analyzes the management principles that lead to a successful company, as well as the nature of business decisions. Students learn about creating and maintaining organizational structure within leadership and legal contexts, and further examine human resource principles. The course also contains an introduction to risk management principles and practices, provides different types of risks and the strategies used to minimize them in relation to physical assets, legal liability, employee benefit programs, taxes, and retirement costs.


Introduction to Marketing
Course Number MKT 210
Credits 4.13
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/introduction-to-marketing-MKT%20210

The Introduction to Marketing Course explores general marketing concepts as they relate to the nuances of the entertainment business field. Students construct strategic plans in the selection and development of media products, and are introduced to entertainment licensing concepts and promotional avenues, such as trade shows, trade publications, and the Internet. In addition, this course strengthens students’ understanding of analytical tools and strategic analysis of the entertainment business, knowledge that can facilitate the success of their creative work. Consumer behavior and its effect on the success of entertainment products are also examined.


Introduction to Media Arts
Course Number REC 1111
Credits 4.27
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/introduction-to-media-arts-REC%201111

The Introduction to Media Arts Course is designed to introduce students to the film, television, sound, live event, and digital media industries. The course provides fundamental terminology and the necessary understanding of the history, personnel, and production processes of the different media fields. Students will explore how sound, visuals, and writing are all essential elements of successful media production.


Music Business Law and Contract Negotiations
Course Number BUL 4621
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/music-business-law-and-contract-negotiations-BUL%204621

This course revisits and further expands on entertainment law as it relates to the music business industry. Students are introduced to contract writing strategies as they examine strengths and weaknesses of real world contracts. Students are given the opportunity to learn and practice various negotiating skills and tactics specific to the music business. Finally, the role of lawyers, business managers, and agents in the music business is addressed.


Principles of Managerial Accounting
Course Number ACG 2071
Credits 2.93
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/principles-of-managerial-accounting-ACG%202071

The Principles of Managerial Accounting Course introduces the concepts, theory, and practice of the cost-control function of management with regard to planning operations, controlling activities, and decision-making. The focus of the class is on the internal use of data reporting for the entertainment business industry, as opposed to external reporting. Students learn what financial information is needed within a typical entertainment industry firm, where this information can be obtained, and how this information can be used by managers to plan, control, and make decisions.


Television Business
Course Number ENTB 482
Credits 3.87
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/television-business-ENTB%20482

The Television Business Course delves into the business structures that are necessary to support the development, production, programming, and distribution of television content. Attention is given to all types of television outlets including broadcast, cable, satellite, and interactive platforms. The economics of the television business, the impact of technology, legal aspects, and the regulatory issues surrounding the industry are also addressed.


Art History
Course Number ART 2007
Credits 4.0

The Art History Course introduces students to selected, impactful monuments of art and architecture in the Western tradition from the prehistoric to post-modernism era studied in relation to the intellectual background of the ages and civilizations that produced them. Lectures accompanied by various visual mediums inspire discussions of assigned readings in philosophical, religious, scientific, political, literary, artistic, and cultural contexts.


Behavioral Science
Course Number CLP 1006
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/behavioral-science-CLP%201006

The Behavioral Science Course introduces students to the psychology of self-evaluation, self-motivation, self-awareness, and self-focus. This course provides an overview on current and historical theory as it pertains to the above-mentioned areas. Students are also introduced to techniques of time management, organization, active listening, and creating effective presentations.


Business Statistics and Data Analysis
Course Number MUB 354
Credits 2.93
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/business-statistics-and-data-analysis-MUB%20354

This course presents fundamental principles of statistics in the context of business-related decision-making. Students learn how to summarize, analyze, and interpret real world data related to the music business industry. They also begin to develop critical thinking skills to identify how statistics may be used to influence people’s perceptions and opinions.


Introduction to Statistics
Course Number STA 2026
Credits 2.67
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/introduction-to-statistics-STA%202026

The Introduction to Statistics Course introduces statistics as a tool for decision-making in the entertainment business field. The first part of this course reviews how to collect, present, and analyze data. The course then further explores the following topics: measures of central tendency and dispersion, statistical inference, index number, and time series analysis. The course also instructs students in how to present statistical data, construct frequency charts, and compute standard and quartile deviations. All of this knowledge is then applied in solving entertainment business problems in sampling, hypothesis testing, regression and correlation, and trend analysis.


Leadership and Organizational Behavior
Course Number MAN 3151
Credits 2.53
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/leadership-and-organizational-behavior-MAN%203151

The Leadership and Organizational Behavior Course consists of an inquiry into the characteristics essential in inspiring others to action. Students identify their personal strengths and weakness through self-assessment, expanding their awareness of these qualities to include their effect on other individuals and group behavior. The course provides strategies for decision-making and building effective teams, and encourages students to explore the difficulties, compromises, and rewards of the collaboration process.


Music History
Course Number REC 2051
Credits 4.13
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/music-history-REC%202051

The American music industry has generated hits and new style combinations through every decade. The Music History Course surveys this rich evolution from its roots through modern times, through sound and video, while examining each musical style’s respective sociological and technological precedents.


Principles of Macroeconomics
Course Number ECO 1013
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/principles-of-macroeconomics-ECO%201013

The Principles of Macroeconomics Course examines the performance, structure, and behavior of the economy as a whole. The course provides students with an understanding of basic principles of macroeconomics, methods of national income accounting, inflation, unemployment, role of government, money and banking, monetary policy, and international economics. This course complements the microeconomics course, providing a solid understanding of economics and how economics effects the entertainment business industry.


Principles of Microeconomics
Course Number ECO 3028
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/principles-of-microeconomics-ECO%203028

The Principles of Microeconomics Course is designed to give students a thorough understanding of the principles of economics that influence individual decision-makers, both consumers and producers, within the economic system. This course provides an opportunity for students to understand the nature and function of product markets as well as the role the government plays in the economy.


Professional Communication and Presentation
Course Number COM 3109
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/professional-communication-and-presentation-COM%203109

The Professional Communication and Presentation Course exposes students to various forms of written and oral communication through technical, electronic, and creative-writing activities. In addition, students develop competency in visual presentation design. Through practice and development of written and oral skills, students sharpen their abilities to craft effective documents and presentations, while gaining confidence in both the content of their message and their ability to clearly convey it.


Professional Writing
Course Number ENC 326
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/professional-writing-ENC%20326

The Professional Writing Course is designed to further develop the rational/logical functions of the brain while cultivating intellectual prowess to master multiple genres of writing. Students identify and practice different writing styles while exploring the purposes of writing vital to their success as professionals.


Behavioral Science
Course Number CLP 1006
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/behavioral-science-CLP%201006

The Behavioral Science Course introduces students to the psychology of self-evaluation, self-motivation, self-awareness, and self-focus. This course provides an overview on current and historical theory as it pertains to the above-mentioned areas. Students are also introduced to techniques of time management, organization, active listening, and creating effective presentations.


Business Statistics and Data Analysis
Course Number MUB 354
Credits 2.93
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/business-statistics-and-data-analysis-MUB%20354

This course presents fundamental principles of statistics in the context of business-related decision-making. Students learn how to summarize, analyze, and interpret real world data related to the music business industry. They also begin to develop critical thinking skills to identify how statistics may be used to influence people’s perceptions and opinions.


College Mathematics
Course Number MGF 1213
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/college-mathematics-MGF%201213

The College Mathematics Course is designed to enable students to build skills and confidence in algebra and applied mathematics that are required to succeed in future math and core courses. First-time algebra students or those needing a review will begin with basic concepts and build upon these ideas by completing work that uses mathematics in practical situations.


English Composition I
Course Number ENC 1101
Credits 4.0

The English Composition I Course is designed to introduce students to the writing process. Special at tention is given to selecting and refining topics, identifying the audience, developing a purpose, and formulating thesis statements. Grammatical conventions and their applications are heavily stressed. Students will learn to compose mature, logical sentences, and paragraphs in order to create rhetorical cohesion.


Interpersonal Communications
Course Number SPC 2140
Credits 4.0

The Interpersonal Communications Course examines the nature of the communication process, variables affecting the process, and the individuals involved. Additionally, this course includes individual analysis of behavior processes that may impede and/or enhance communication processes. Topics include perception, nonverbal behavior, persuasive communication, identity management, intercultural communication and computer mediated communication. This course also enhances students’ ability to analyze and evaluate information.


Introduction to Statistics
Course Number STA 2026
Credits 2.67
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/introduction-to-statistics-STA%202026

The Introduction to Statistics Course introduces statistics as a tool for decision-making in the entertainment business field. The first part of this course reviews how to collect, present, and analyze data. The course then further explores the following topics: measures of central tendency and dispersion, statistical inference, index number, and time series analysis. The course also instructs students in how to present statistical data, construct frequency charts, and compute standard and quartile deviations. All of this knowledge is then applied in solving entertainment business problems in sampling, hypothesis testing, regression and correlation, and trend analysis.


Leadership and Organizational Behavior
Course Number MAN 3151
Credits 2.53
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/leadership-and-organizational-behavior-MAN%203151

The Leadership and Organizational Behavior Course consists of an inquiry into the characteristics essential in inspiring others to action. Students identify their personal strengths and weakness through self-assessment, expanding their awareness of these qualities to include their effect on other individuals and group behavior. The course provides strategies for decision-making and building effective teams, and encourages students to explore the difficulties, compromises, and rewards of the collaboration process.


Music History
Course Number REC 2051
Credits 4.13
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/music-history-REC%202051

The American music industry has generated hits and new style combinations through every decade. The Music History Course surveys this rich evolution from its roots through modern times, through sound and video, while examining each musical style’s respective sociological and technological precedents.


Principles of Macroeconomics
Course Number ECO 1013
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/principles-of-macroeconomics-ECO%201013

The Principles of Macroeconomics Course examines the performance, structure, and behavior of the economy as a whole. The course provides students with an understanding of basic principles of macroeconomics, methods of national income accounting, inflation, unemployment, role of government, money and banking, monetary policy, and international economics. This course complements the microeconomics course, providing a solid understanding of economics and how economics effects the entertainment business industry.


Principles of Microeconomics
Course Number ECO 3028
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/principles-of-microeconomics-ECO%203028

The Principles of Microeconomics Course is designed to give students a thorough understanding of the principles of economics that influence individual decision-makers, both consumers and producers, within the economic system. This course provides an opportunity for students to understand the nature and function of product markets as well as the role the government plays in the economy.


Professional Communication and Presentation
Course Number COM 3109
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/professional-communication-and-presentation-COM%203109

The Professional Communication and Presentation Course exposes students to various forms of written and oral communication through technical, electronic, and creative-writing activities. In addition, students develop competency in visual presentation design. Through practice and development of written and oral skills, students sharpen their abilities to craft effective documents and presentations, while gaining confidence in both the content of their message and their ability to clearly convey it.


Professional Writing
Course Number ENC 326
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/professional-writing-ENC%20326

The Professional Writing Course is designed to further develop the rational/logical functions of the brain while cultivating intellectual prowess to master multiple genres of writing. Students identify and practice different writing styles while exploring the purposes of writing vital to their success as professionals.


Artist Management
Course Number MUB 481
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/artist-management-MUB%20481

The Artist Management Course explores the career path of the manager. This position plays a significant role in the music business community and in the career of an artist/band. Course topics include: the artist-manager relationship, launching an artist’s career, management contracts, development of an artist’s career path, and sustaining an artist’s career.


Business Ethics and Social Responsibility
Course Number ENTB 253
Credits 2.67
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/business-ethics-and-social-responsibility-ENTB%20253

The Business Ethics and Social Responsibility Course presents students with complex, real world ethical problems associated with the management of a business. Through the study of historical and current case studies, students will debate the responsibilities of managers, broaden their awareness of personal, professional, and business ethics, and address the social responsibility of the entertainment industry.


Business Law
Course Number ENTB 251
Credits 3.6
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/business-law-ENTB%20251

The Business Law Course provides an overview of general business practices, including entity formation, insurance, taxes, and accounting. Students study the laws protecting intellectual property in relation to protecting their own work and legally incorporating the works of others. Students study the law and practices of contracts and negotiations. All concepts are explored through legal case studies and applied business projects.


Computer Science and Internet
Course Number CGS 1000
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/computer-science-and-internet-CGS%201000

The Computer Science and Internet course introduces students to the basics of computer operating systems and software, web 2.0 tools, and multimedia applications as they relate to everyday experiences of the computer user. Students will initiate online collaboration as well as utilize the tools to successfully navigate common issues associated with online collaboration. Additionally, students will evaluate and demonstrate knowledge of specific software applications and technologies used in today’s society.


Entertainment Business Case Studies
Course Number ENTB 485
Credits 2.13
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/entertainment-business-case-studies-ENTB%20485

The Entertainment Business Case Studies Course requires students to apply business knowledge and skills learned in the first half of their program through discussion of current events and future trends in the entertainment business industry. The importance of visionary development and entrepreneurship within the industry are demonstrated through case studies of individuals, products, and companies. Students learn how to identify emerging business models, trends, and opportunities that will impact the entertainment business economy in the coming years.


Entertainment Business and Entrepreneurship
Course Number ENTB 161
Credits 3.6
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/entertainment-business-and-entrepreneurship-ENTB%20161

The Entertainment Business and Entrepreneurship Course is an overview of the principles and practical aspects of entrepreneurship as they relate to the entertainment business industry. Students explore the differences between legal entities, such as sole proprietorships, partnerships, corporations, limited liability corporations, and limited partnerships. At the same time, they begin to develop an entrepreneurial state of mind through the study of starting new ventures, acquiring other businesses, and making existing enterprises profitable. Students begin developing their individual business proposal for their Final Project course, and are challenged to pull together ideas and information from their program of study as they develop their proposal and explore its potential for becoming a viable business.


Entertainment Business Marketing and Strategic Planning
Course Number ENTB 354
Credits 3.73
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/entertainment-business-marketing-and-strategic-planning-ENTB%20354

The Entertainment Business Marketing and Strategic Planning Course explores general marketing concepts as they relate to the nuances of the entertainment business industry. Students construct strategic plans in the selection and development of media products and are introduced to entertainment licensing concepts and promotional avenues such as trade shows, trade publications, and the Internet. In addition, this course strengthens students’ understanding of analytical tools and strategic analysis of the entertainment business industry, knowledge that can facilitate the success of their creative work. Consumer behavior and its effect on the success of entertainment products are also examined.


Entertainment Business Venture and Financing
Course Number ENTB 355
Credits 3.6
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/entertainment-business-venture-and-financing-ENTB%20355

The Entertainment Business Venture and Financing Course provides students with essential knowledge to start and finance an entertainment business. Core business concepts are covered, such as obtaining business licenses and insurance, securing business assets, hiring employees, and signing employee agreements and non-disclosures. Students also examine financing avenues, create capital and operating budgets, and explore principles of investing, returns, and risk.


Entertainment Media Distribution
Course Number ENTB 374
Credits 3.6
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/entertainment-media-distribution-ENTB%20374

The Entertainment Media Distribution Course explores various avenues of publishing, including publishing rights, international publishing issues, the role of publishing companies in the entertainment business industry, the mechanics of publishing companies, and their impact on the entertainment business professional. Forms of distribution are evaluated in relation to their effectiveness for various entertainment products. In addition, students are introduced to various royalty structures and methods of collection.


Event Management
Course Number ENTB 410
Credits 3.6
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/event-management-ENTB%20410

The Event Management Course examines the business of event management, which has developed into a vital marketing tool for a variety of businesses. The many topics of study for event management include researching the product and company brand, identifying the target audience, creating an event concept, and developing a project management plan. This course will cover the application of project management tools for successful event planning and management.


Excel Data Reporting
Course Number ENTB 361
Credits 2.13
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/excel-data-reporting-ENTB%20361

The Excel Data Reporting Course examines the software application of Excel and its multiple data reporting applications. Course topics include: understanding the Excel program, essential spreadsheet operations, working with Excel formulas and functions, advanced charting topics, understanding array formulas, and analyzing data with Excel.


Final Project I
Course Number ENTB 491
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/final-project-i-ENTB%20491

The Final Project I Course provides students the tools to research, develop, and write a proposal for a new business concept. Students work on an entertainment business idea and conduct the necessary research in order to create a cohesive and compelling feasibility study. The course focuses specifically on development of a venture description, market analysis, marketing plan, management plan, sales strategy, and marketing budget.


Final Project II
Course Number ENTB 492
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/final-project-ii-ENTB%20492

The Final Project II Course is a continuation of Final Project I and includes a comprehensive review of students’ entire academic experience, including the application of proper research methodologies, business writing skills, and proposal preparation. The course focuses specifically on development of a financial plan, sales projections, and financial reports, culminating in a synthesis of all information, and a final feasibility evaluation.


Information Systems and E-commerce
Course Number MUM 4309
Credits 2.8
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/information-systems-and-e-commerce-MUM%204309

This course addresses the power of technology and the impact of e-commerce on the music business. Students reexamine traditional marketing principles and apply them to the digital environment, while also exploring new challenges presented by the advance of technology and e-commerce. Students then use this information to develop an Internet marketing plan and position themselves on the World Wide Web.


Intellectual Property
Course Number ENTB 376
Credits 3.6
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/intellectual-property-ENTB%20376

The Intellectual Property Course examines trade secrets, trademarks, patents, and copyrights in connection with methods of protecting creative works. Students explore acquisition, licensing, sale, and transfer of rights as they relate to music, digital media, animation, gaming, film, and show production. Rights and issues related to independent contractors and work-for-hire employees are also addressed.


International Business
Course Number ENTB 280
Credits 2.53
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/international-business-ENTB%20280

The International Business Course addresses the complexity and the diversity of business practices in the international business marketplace. A variety of related topics are addressed, including: consumer differences across key international markets; international marketing strategies; economic policies; political and cultural environments and their effect on international business; the impact of geography on business transactions and distribution; and laws, treaties and international labor issues that affect international business.


Introduction to Accounting
Course Number ACG 2021
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/introduction-to-accounting-ACG%202021

The Introduction to Accounting Course is a course on accounting that examines the accounting cycle, accounting terminology, the collection of accounting data, the recording of data into the accounting system, and the preparation and interpretation of basic financial statements. This course focuses on introductory accounting as it relates to the entertainment business world.


Introduction to Management
Course Number MAN 2020
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/introduction-to-management-MAN%202020

The Introduction to Management Course analyzes the management principles that lead to a successful company, as well as the nature of business decisions. Students learn about creating and maintaining organizational structure within leadership and legal contexts, and further examine human resource principles. The course also contains an introduction to risk management principles and practices, provides different types of risks and the strategies used to minimize them in relation to physical assets, legal liability, employee benefit programs, taxes, and retirement costs.


Introduction to Marketing
Course Number MKT 210
Credits 4.13
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/introduction-to-marketing-MKT%20210

The Introduction to Marketing Course explores general marketing concepts as they relate to the nuances of the entertainment business field. Students construct strategic plans in the selection and development of media products, and are introduced to entertainment licensing concepts and promotional avenues, such as trade shows, trade publications, and the Internet. In addition, this course strengthens students’ understanding of analytical tools and strategic analysis of the entertainment business, knowledge that can facilitate the success of their creative work. Consumer behavior and its effect on the success of entertainment products are also examined.


Introduction to Media Arts
Course Number REC 1111
Credits 4.27
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/introduction-to-media-arts-REC%201111

The Introduction to Media Arts Course is designed to introduce students to the film, television, sound, live event, and digital media industries. The course provides fundamental terminology and the necessary understanding of the history, personnel, and production processes of the different media fields. Students will explore how sound, visuals, and writing are all essential elements of successful media production.


Music Business Law and Contract Negotiations
Course Number BUL 4621
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/music-business-law-and-contract-negotiations-BUL%204621

This course revisits and further expands on entertainment law as it relates to the music business industry. Students are introduced to contract writing strategies as they examine strengths and weaknesses of real world contracts. Students are given the opportunity to learn and practice various negotiating skills and tactics specific to the music business. Finally, the role of lawyers, business managers, and agents in the music business is addressed.


Principles of Managerial Accounting
Course Number ACG 2071
Credits 2.93
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/principles-of-managerial-accounting-ACG%202071

The Principles of Managerial Accounting Course introduces the concepts, theory, and practice of the cost-control function of management with regard to planning operations, controlling activities, and decision-making. The focus of the class is on the internal use of data reporting for the entertainment business industry, as opposed to external reporting. Students learn what financial information is needed within a typical entertainment industry firm, where this information can be obtained, and how this information can be used by managers to plan, control, and make decisions.


Television Business
Course Number ENTB 482
Credits 3.87
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/television-business-ENTB%20482

The Television Business Course delves into the business structures that are necessary to support the development, production, programming, and distribution of television content. Attention is given to all types of television outlets including broadcast, cable, satellite, and interactive platforms. The economics of the television business, the impact of technology, legal aspects, and the regulatory issues surrounding the industry are also addressed.


Interpersonal Communication
Course Number SPC 2140
Credits 4.0

The Interpersonal Communications Course examines the nature of the communication process, variables affecting the process, and the individuals involved. Additionally, this course includes individual analysis of behavior processes that may impede and/or enhance communication processes. Topics include perception, nonverbal behavior, persuasive communication, identity management, intercultural communication and computer mediated communication. This course also enhances students’ ability to analyze and evaluate information.


Program description: There’s more to the entertainment industry than simply the flashing lights, platinum records, and red-carpet galas; entertainment is a business. As technology continues to change the way that we experience the music, movies, games, and media in our lives, there is a greater need for talented and hard-working creative professionals to work behind-the-scenes and make it happen.

Full Sail’s Entertainment Business Bachelor’s degree program provides a well-rounded and in-depth study of the fundamentals of business and management, focusing on how those skills can be applied in the entertainment industry. As the degree progresses, you’ll explore topics that are specific to the business of entertainment – artist management, distribution, and more – giving you insight into the inner workings of the industry. Throughout the degree program, you’ll be working in a professional, project-based environment, designed to recreate the challenges and opportunities you’ll encounter in the world of entertainment business. Additionally, the program emphasizes business ethics and corporate social responsibility, and what role your own personal values may play in your role as a business leader.
The degree covers essential communication concepts like contract and deal negotiation, idea pitches, and working with talent. You’ll also hone your leadership and management skills by examining real world business case studies, and then create your own marketing campaign plan for a company based in the industry you’re interested in entering. And you’ll gain the tools you need to keep a company profitable as you work through finance exercises that draw from the entertainment field.

For your final project, you’ll bring your new-found expertise to work as you create a feasibility study for your own entertainment company or product. That proposal can serve as a representation of your skills to show to potential employers, or as the blueprint for your own entrepreneurial venture.
In the entertainment industry, being able to
communicate your ideas effectively in person is
as vital as any business outline you’ll put down
on paper. That’s why the Entertainment Business
program features specialized communication classes
where you’ll learn the nuances of communicating in
a professional environment.
This practical training includes such essentials
as negotiating contracts and deals, pitching ideas,
and working with talent. Other highlights include
the use of new communication technologies and
learning how to create a professional identity that
best reflects the skills you have to offer.
A great business idea is nothing without a strong personality guiding it from concept to completion. With that in mind, you’ll constantly be honing your leadership skills throughout the Entertainment Business program.

You’ll learn effective management approaches by examining real world case studies. And, with management courses teaching the fundamental concepts of effective team building, you’ll learn firsthand the different traits that inspire the best in fellow employees.

Implementing all of these ideas, you’ll learn the role of leader in various projects – all while honing the planning and management skills that you’ll use throughout your career.
Business isn’t just about great products and ideas: it’s
also about getting those products and ideas into the
hands and minds of consumers. In our specialized
marketing courses you’ll learn how to promote
and distribute creations throughout the global
entertainment marketplace.
You’ll be responsible for creating a marketing
campaign for a company based in the industry
you’re interested in entering. You’ll choose your
area of focus, and then follow through with the
entire distribution and promotion plan for a project,
following the industry’s workflow processes in a way
designed to teach you how to identify and connect
with your target market.
Budgeting is a critical component of any company’s
success, so it’s important that you get a well-rounded
foundation in the intricacies of sound financial
management. During the Entertainment Business
program, you’ll gain the tools you need to keep a
company profitable. You’ll study both managerial
accounting and financial accounting – the essential
money-management skills that include how to create
and manage finances for any project or company.
In addition to these business basics, you’ll also
explore the details of residual payments, royalties,
and the break-evens on project proposals via
dedicated economics, accounting, and statistics
courses, as well as a blend of theoretical
and applied finance exercises drawn from the
entertainment field.
There are different legal concerns for each area of
the entertainment industry, and our curriculum will
prepare you with a wide breadth of legal topics that
cover the variety of real world scenarios that could
arise in your career. Through different classroom
exercises you’ll learn everything from large-scale
concerns like how to protect your creative and
business assets to specific topics like the liability
issues involved with setting up a concert in a live
venue. Specialized courses also cover the broad uses
of recorded music in all aspects of entertainment,
how to handle contract negotiations, and the legal
aspects of managing intellectual property.
Your last months in the Entertainment Business
program will fi nd you bringing together the many
aspects of your education to produce a compelling
business feasibility study of an entertainment
company or product. You’ll engage in proper
research methodologies to explore your target
market, differentiate yourself from competitors, and
defi ne a unique niche within your chosen fi eld.
The culmination of this research is a detailed activity
that will cover the key elements of a business
feasibility study, giving you a practical representation
of your skills to show to potential employers. In
addition, if you choose to follow an entrepreneurial
route after graduation, your background and training
will equip you to develop and pursue a formal
business plan.

Program Name: Entertainment Business Masters - Online
Business Plan Development
Course Number GEB 611
Credits 3.73
More Info http://online.fullsail.edu/degrees/entertainment-business-masters/courses/business-plan-development-GEB%20611

The Business Plan Development Course requires students to incorporate the business skills students have developed over their course of study into research for their own business plan. In this course, students draw on their business, management, and technical knowledge to create and develop a formal business plan. Throughout the course, students receive feedback from their instructors and peers concerning the viability of their business plan in the entertainment industry.


Business Storytelling and Brand Development
Course Number Feb 27, 0628
Credits 3.73
More Info http://online.fullsail.edu/degrees/entertainment-business-masters/courses/business-storytelling-and-brand-development-MAR%20628

This course covers the two main aspects to building a strong presence in the business and consumer market: storytelling and brand development. In this course, students learn how to implement brand development strategies that help companies become icons within their industry. Students also learn how to use storytelling principles to strengthen a business and deliver a superior customer experience. Finally, students develop their own personal brand identity and create tools for real world business use.


Digital Marketing
Course Number Feb 27, 0680
Credits 3.73
More Info http://online.fullsail.edu/degrees/entertainment-business-masters/courses/digital-marketing-MAR%20680

The Digital Marketing Course focuses on the development of effective marketing plans that promote entertainment within a dynamic digital environment. The course takes an integrated approach to digital marketing through a combination of hands-on exercises, case analysis, and current industry research. Students will explore how to coordinate marketing initiatives across online and offline channels and between desktop and mobile audiences. In addition to understanding the tools and techniques required to create a digital marketing plan, students will develop the skills to manage their own professional presence online.


Entertainment Business Finance
Course Number GEB 650
Credits 3.73
More Info http://online.fullsail.edu/degrees/entertainment-business-masters/courses/entertainment-business-finance-GEB%20650

The Entertainment Business Finance Course focuses on the financial decisions and issues facing the entertainment industry professional. During this course, students identify and evaluate entertainment business opportunities and projects using financial principles, while also learning how to raise the necessary finances to fund an entertainment company and/or project. Students develop financial projections including startup funds and pro forma income statements for their chosen business. Additional topics in the course include the development of financial decision-making skills, financial planning, capital management, operations expense management and personal finance.


Executive Leadership
Course Number MAN 629
Credits 3.73
More Info http://online.fullsail.edu/degrees/entertainment-business-masters/courses/executive-leadership-MAN%20629

This course examines the qualities necessary to be an executive leader in today’s entertainment business field. Various industries are examined to ensure an understanding of a given industry’s leadership styles and traits. Students explore effective decision-making processes, power and influence, mentoring, leading organizational change, and investing in and managing relationships to achieve business goals.


Final Project: Business Plan
Course Number EBM 691
Credits 3.73
More Info http://online.fullsail.edu/degrees/entertainment-business-masters/courses/final-project-business-plan-EBM%20691

In the Entertainment Business Master of Science Degree Program, the completion of a capstone project is required for graduation. The Business Plan is a comprehensive academic examination of a topic selected by the student. The project encompasses academic objectives and concepts learned from each course in the degree program. In their final course, students complete the written business plan and present the plan to faculty and peers.



Media Literacy and Research Methodologies
Course Number EDM 601
Credits 3.73
More Info http://online.fullsail.edu/degrees/entertainment-business-masters/courses/media-literacy-and-research-methodologies-EDM%20601

In the Media Literacy and Research Methodologies Course, students will review media studies literature using various resources. Utilizing the skills that they acquire from this course, students will work throughout the program to develop their thesis and media project focusing their efforts on making changes to their personal practice or workplace. Students will start development of media research proposals, create a literature review based upon their research, examine the progress of research questions formation, and study various research methods, learning which are appropriate to various types of research questions.


Negotiation and Deal-Making†
Course Number MAN 6446
Credits 3.0

Negotiation and deal-making are essential business skills that enable entertainment business professionals to grow companies, establish a strong business presence, and enhance product development. In this course, students explore the skills needed to become a strong negotiator and deal-maker, through instruction in topics like deal-structuring skills, self-awareness and negotiation skill development, tools and concepts for negotiation preparation, negotiation and deal-making role-playing, and critiquing the role-playing scenarios.


Project and Team Management
Course Number MAN 602
Credits 3.73
More Info http://online.fullsail.edu/degrees/entertainment-business-masters/courses/project-and-team-management-MAN%20602

Students in the Project and Team Management Course are responsible for two main objectives. The first involves learning the principles of project management, including: creating a project management plan, correctly ordering tasks, understanding and considering all factors that contribute to a successful project, and staying within budget. The second objective requires students to explore the various factors of team management and creating a productive team, including: matching project objectives to team member skill sets, motivating a team to accomplish project goals, empowering team members to take ownership of a project’s success, and providing mentorship to aid the team’s success.


Sports Management and Operations
Course Number MAN 6223
Credits 3.0

This course addresses management practices within the sports and entertainment industry, with an emphasis on sports management practices and operational scenarios. Students in this course explore professional and amateur athletics, organizational structures, sports operations and logistics, and sports business models. Students


Sports Marketing and Sponsorship Sales
Course Number MAR 6111
Credits 3.0

This course explores topics and concepts pertaining to sports marketing and the role of sports sponsorships and the media. Student are placed in real-world scenarios requiring the application of problem-solving techniques to resolve sports marketing and sponsorship issues. Student also examine sports organizations, advertisers, and the media and each one’s approach to marketing, promotions, and sponsorship sales. Students then apply their knowledge to develop a sports marketing plan for their Business Plan Thesis project.


Business Plan Development
Course Number GEB 611
Credits 3.73
More Info http://online.fullsail.edu/degrees/entertainment-business-masters/courses/business-plan-development-GEB%20611

The Business Plan Development Course requires students to incorporate the business skills students have developed over their course of study into research for their own business plan. In this course, students draw on their business, management, and technical knowledge to create and develop a formal business plan. Throughout the course, students receive feedback from their instructors and peers concerning the viability of their business plan in the entertainment industry.


Business Storytelling and Brand Development
Course Number Feb 27, 0628
Credits 3.73
More Info http://online.fullsail.edu/degrees/entertainment-business-masters/courses/business-storytelling-and-brand-development-MAR%20628

This course covers the two main aspects to building a strong presence in the business and consumer market: storytelling and brand development. In this course, students learn how to implement brand development strategies that help companies become icons within their industry. Students also learn how to use storytelling principles to strengthen a business and deliver a superior customer experience. Finally, students develop their own personal brand identity and create tools for real world business use.


Entertainment Business Finance
Course Number GEB 650
Credits 3.73
More Info http://online.fullsail.edu/degrees/entertainment-business-masters/courses/entertainment-business-finance-GEB%20650

The Entertainment Business Finance Course focuses on the financial decisions and issues facing the entertainment industry professional. During this course, students identify and evaluate entertainment business opportunities and projects using financial principles, while also learning how to raise the necessary finances to fund an entertainment company and/or project. Students develop financial projections including startup funds and pro forma income statements for their chosen business. Additional topics in the course include the development of financial decision-making skills, financial planning, capital management, operations expense management and personal finance.


Entertainment Media Publishing and Distribution
Course Number MMC 6256
Credits 3.73
More Info http://online.fullsail.edu/degrees/entertainment-business-masters/courses/entertainment-media-publishing-and-distribution-MMC%206256

The Entertainment Media Publishing and Distribution Course focuses on issues currently affecting media publishing and distribution. Students will study traditional as well as new digital publishing and distribution models. The course also addresses issues within the industry such as piracy, social media, digital rights management, and legislation. Students will explore strategies for protecting and monetizing their creative content and will utilize traditional as well as new distribution models to develop a publishing and distribution plan for their chosen business.


Executive Leadership
Course Number MAN 629
Credits 3.73
More Info http://online.fullsail.edu/degrees/entertainment-business-masters/courses/executive-leadership-MAN%20629

This course examines the qualities necessary to be an executive leader in today’s entertainment business field. Various industries are examined to ensure an understanding of a given industry’s leadership styles and traits. Students explore effective decision-making processes, power and influence, mentoring, leading organizational change, and investing in and managing relationships to achieve business goals.


Final Project: Business Plan
Course Number EBM 691
Credits 3.73
More Info http://online.fullsail.edu/degrees/entertainment-business-masters/courses/final-project-business-plan-EBM%20691

In the Entertainment Business Master of Science Degree Program, the completion of a capstone project is required for graduation. The Business Plan is a comprehensive academic examination of a topic selected by the student. The project encompasses academic objectives and concepts learned from each course in the degree program. In their final course, students complete the written business plan and present the plan to faculty and peers.


Media Literacy and Research Methodologies
Course Number EDM 601
Credits 3.73
More Info http://online.fullsail.edu/degrees/entertainment-business-masters/courses/media-literacy-and-research-methodologies-EDM%20601

In the Media Literacy and Research Methodologies Course, students will review media studies literature using various resources. Utilizing the skills that they acquire from this course, students will work throughout the program to develop their thesis and media project focusing their efforts on making changes to their personal practice or workplace. Students will start development of media research proposals, create a literature review based upon their research, examine the progress of research questions formation, and study various research methods, learning which are appropriate to various types of research questions.


Negotiation and Deal-Making
Course Number MAN 6446
Credits 3.73
More Info http://online.fullsail.edu/degrees/entertainment-business-masters/courses/negotiation-and-deal-making-MAN%206446

Negotiation and deal-making are essential business skills that enable entertainment business professionals to grow companies, establish a strong business presence, and enhance product development. In this course, students explore the skills needed to become a strong negotiator and deal-maker, through instruction in topics like deal-structuring skills, self-awareness and negotiation skill development, tools and concepts for negotiation preparation, development of deal memos and contracts, negotiation and deal-making role-playing, and critiquing the role-playing scenarios.


Product and Artist Management
Course Number EBM 590
Credits 3.73
More Info http://online.fullsail.edu/degrees/entertainment-business-masters/courses/product-and-artist-management-EBM%20590

The Product and Artist Management Course addresses management issues and scenarios that apply to artist management and gives students tools and strategies to help resolve these issues. Students in this course also address product management and its unique issues including the interconnectivity of artist and product management activities. Finally, students have the opportunity to apply these advanced management techniques to their specific entertainment field and examine how these principles can be applied to their business projects.


Project and Team Management
Course Number MAN 602
Credits 3.73
More Info http://online.fullsail.edu/degrees/entertainment-business-masters/courses/project-and-team-management-MAN%20602

Students in the Project and Team Management Course are responsible for two main objectives. The first involves learning the principles of project management, including: creating a project management plan, correctly ordering tasks, understanding and considering all factors that contribute to a successful project, and staying within budget. The second objective requires students to explore the various factors of team management and creating a productive team, including: matching project objectives to team member skill sets, motivating a team to accomplish project goals, empowering team members to take ownership of a project’s success, and providing mentorship to aid the team’s success.


Digital Marketing
Course Number Feb 27, 0680
Credits 3.73
More Info http://online.fullsail.edu/degrees/entertainment-business-masters/courses/digital-marketing-MAR%20680

The Digital Marketing Course focuses on the development of effective marketing plans that promote entertainment within a dynamic digital environment. The course takes an integrated approach to digital marketing through a combination of hands-on exercises, case analysis, and current industry research. Students will explore how to coordinate marketing initiatives across online and offline channels and between desktop and mobile audiences. In addition to understanding the tools and techniques required to create a digital marketing plan, students will develop the skills to manage their own professional presence online.


Program description: Full Sail University has a unique perspective on the kind of skills you’re going to need to excel in the business, and we’ve applied that knowledge in crafting the curriculum for our Entertainment Business Master’s degree program.

Although the master’s degree covers a number of advanced business topics – Entertainment Business Finance, Advanced Entertainment Law, and more – your education won’t just take place in the classroom. By interacting with entertainment business and traditional business communities, you’ll build your professional network and hone your communication skills, as you learn firsthand how the industry’s leaders operate.

Entertainment Business Courses by State & City

Top 20 US Entertainment Business Schools (campus and online)

Harvard University
Total Programs 113
Number of Subjects 76
Rank in USA 1st
Yale University
Total Programs 132
Number of Subjects 95
Rank in USA 2nd
Stanford University
Total Programs 126
Number of Subjects 95
Rank in USA 3rd
Columbia University in the City of New York
Total Programs 192
Number of Subjects 141
Rank in USA 4th
University of Pennsylvania
Total Programs 188
Number of Subjects 140
Rank in USA 5th
University of California-Berkeley
Total Programs 145
Number of Subjects 105
Rank in USA 6th
University of California-Los Angeles
Total Programs 168
Number of Subjects 111
Rank in USA 7th
University of Southern California
Total Programs 251
Number of Subjects 166
Rank in USA 10th
Northwestern University
Total Programs 197
Number of Subjects 139
Rank in USA 11th
Massachusetts Institute of Technology
Total Programs 67
Number of Subjects 67
Rank in USA 12th
Dartmouth College
Total Programs 88
Number of Subjects 68
Rank in USA 14th
Duke University
Total Programs 77
Number of Subjects 76
Rank in USA 15th
Vanderbilt University
Total Programs 144
Number of Subjects 81
Rank in USA 17th
University of California-San Diego
Total Programs 121
Number of Subjects 89
Rank in USA 22nd
Rice University
Total Programs 74
Number of Subjects 72
Rank in USA 28th
Boston College
Total Programs 112
Number of Subjects 94
Rank in USA 29th
Emory University
Total Programs 112
Number of Subjects 89
Rank in USA 30th
University of Minnesota-Twin Cities
Total Programs 279
Number of Subjects 183
Rank in USA 31st
Ohio State University-Main Campus
Total Programs 202
Number of Subjects 150
Rank in USA 33rd
Swarthmore College
Total Programs 88
Number of Subjects 57
Rank in USA 37th