Fine Arts Courses at International Academy of Design and Technology
Program Name:
Bachelor of Fine Arts in Advertising and Design
| Project Management |
| Course Number |
BUSN450 |
| Credits |
4.0 |
Through the use of environmental simulation and detailed
case study, students are exposed to the intention,
responsibility, scope and requirements of effective project
management. Students will have the opportunity to learn
to move fluidly between both broad management and
compartmentalized roles, viewing a project as a manageable
organism dependent upon structured guidance and
oversight for success. |
| Storyboarding |
| Course Number |
DESIGN215 |
| Credits |
4.0 |
The role of storyboarding in developing visual storytelling
and design needs, and its ability to facilitate the preproduction
process will be examined. The style and intent of
storyboards, both in hand render and digital media, will be
explored. Development of visual representation as a tool for
clients, production crew, technical crew and creative
professionals will serve as the focus of the course. |
| Branding and Corporate Identity |
| Course Number |
GRAPH360 |
This course will focus upon the essential skills necessary for
the development of a corporate brand. Research, strategy
formulation, design and implementation of a new brand
identity and/or a re-branding will be covered in this course. |
| Advertising Concepts |
| Course Number |
ADVT110 |
| Credits |
4.0 |
This course provides a survey of the advertising
environment and advertising as a communications tool,
including how it affects the target audience. Topics include
integrated marketing communications, consumer behavior,
brand strategy, and media. |
| Elements of Visual Advertising |
| Course Number |
ADVT120 |
| Credits |
4.0 |
This course will address the fundamental elements of Visual
Advertising. Students will have the opportunity to apply
design principles and the design process to positively affect
advertising communication. |
| Principles of Marketing |
| Course Number |
ADVT250 |
| Credits |
4.0 |
This course provides a study of the creation of customer
value, targeting the correct market, building customer
relationships and the significance of brand loyalty in
attempting to meet shifting customer expectations. The
relationship of marketing to advertising and their dual
approach to a common mission are explored |
| Copywriting |
| Course Number |
ADVT260 |
| Credits |
4.0 |
This course will examine the role of text in advertising and
marketing concept, creation and placement. In order to
successfully convey client message and connect with
audiences, students will be expected to demonstrate a
working command of language, vocabulary, syntax, hidden
persuasion and the conventions of text copy within specific
media and advertising outlets. |
| Photography for Advertising |
| Course Number |
ADVT275 |
| Credits |
4.0 |
This course will explore the nature of advertising
photography. Topics will include the principles of the
photographic process as well as how it is used in the
advertising industry. Special emphasis will be placed on the
logistics of an advertising shoot. |
| Consumer Behavior |
| Course Number |
ADVT340 |
| Credits |
4.0 |
This course focuses upon the basic concepts and theories of
consumer behavior, emphasizing the key factors that
influence consumer purchasing decisions. Market segmentation
and consumer demographics are analyzed and
incorporated into marketing strategies. Qualitative and
quantitative research techniques will be explored as a
means to interpret data. |
| Audio/Video for Advertising |
| Course Number |
ADVT350 |
| Credits |
4.0 |
This course will examine the creation of audio and video
advertising and marketing elements and their power to
reach and impact the broadest audiences. The essential
elements of audio and video creation will be presented for
study, as well as conventions, limitations and potential of the
spoken word and moving images to present products and
services, and influence audiences to purchase. |
| Direct Marketing |
| Course Number |
ADVT360 |
This course will examine the creation of audio and video
advertising and marketing elements and their power to
reach and impact the broadest audiences. The essential
elements of audio and video creation will be presented for
study, as well as conventions, limitations and potential of the
spoken word and moving images to present products and
services, and influence audiences to purchase. |
| Public Relations |
| Course Number |
ADVT370 |
| Credits |
4.0 |
This course contemplates the power of various demographics,
and the role of the media, events, and public
awareness in forming opinions about a product, service, or
organization |
| Art Direction Project |
| Course Number |
ADVT380 |
| Credits |
4.0 |
This course focuses upon the development and production
of two audience-focused advertising projects. Case studies
will be used as a means to develop advertising strategies,
construct creative briefs, and produce portfolio-quality
projects. Market research, consumer behavior, and sales
techniques will be discussed. |
| Special Topics in Advertising Design |
| Course Number |
ADVT400 |
| Credits |
4.0 |
This course offers an exploration into topics of special
interest related to Advertising Design. |
| Senior Advertising Design Project |
| Course Number |
ADVT410 |
| Credits |
4.0 |
Building upon foundational skill sets and conceptual
examinations, this course directs students to design and
execute individual projects that demonstrate a mastery of
advertising and marketing principles, concepts, industry
and application. |
| Campaign Advertising |
| Course Number |
ADVT420 |
| Credits |
4.0 |
This course examines strategies for developing and
directing a media mix across a variety of print and online
formats and for designing messages which reflect both
audience and client “contact” relationships |
| e-Commerce |
| Course Number |
ADVT430 |
| Credits |
4.0 |
This course presents the opportunities, challenges and
strategies for conducting successful e-Commerce ventures.
The impact of e-Commerce on business models, consumer
behavior, and market segmentation for both Business-to-
Business and Business-to-Consumer operations will be
explored. The technical and infrastructure requirements for
conducting business on the Internet, including security
systems, payment systems and client/product support will
be discussed. Laws, regulations and ethical issues related to
e-Commerce business practices will also be examined. |
| Advertising Design Capstone |
| Course Number |
ADVT485 |
| Credits |
4.0 |
The Advertising Design capstone is a research-based course
that integrates concepts and work from throughout the
program. Students are expected to integrate skills,
knowledge, and creativity to produce a project that will
showcase professional expertise in a chosen career field |
| Senior Advertising Design Portfolio |
| Course Number |
ADVT490 |
| Credits |
4.0 |
This course will serve as the culmination of all Advertising
Design projects completed throughout the program
of study. The course will emphasize professionalism,
and increased creative and technical proficiency while
extending the range, variety and quality of final projects.
The final presentation of resume, portfolio and
professional attitude will culminate with an individual
mock interview. |
| Marketing Business |
| Course Number |
ADVT499 |
| Credits |
4.0 |
This course examines the application of marketing
principles and theories to businesses and entrepreneurial
efforts. Topics include marketing tools and techniques
required for start-up businesses, including new business
development, core competencies and technologies,
marketing research, marketing planning, relationship
marketing, and partnerships with customers and suppliers. |
| Introduction to Business |
| Course Number |
BUSN101 |
| Credits |
4.0 |
This course provides an introduction to the practice of
business through analysis of the role and function of
accounting, management, marketing, finance, and economics
within business organizations. Common business
terms and principles will be discussed and the various
activities of businesses in daily operations will be examined. |
| Project Management |
| Course Number |
BUSN450 |
| Credits |
4.0 |
Through the use of environmental simulation and detailed
case study, students are exposed to the intention,
responsibility, scope and requirements of effective project
management. Students will have the opportunity to learn
to move fluidly between both broad management and
compartmentalized roles, viewing a project as a manageable
organism dependent upon structured guidance and
oversight for success. |
| Design Fundamentals |
| Course Number |
DESIGN101 |
| Credits |
4.0 |
This course provides an examination of the different
elements of visual design, as well as a general overview of
the design process. The material in this course will focus on
design for projects essential to all areas of visual design. |
| Introduction to Drawing |
| Course Number |
DESIGN130 |
| Credits |
4.0 |
This course provides an introduction to the tools and
techniques of drawing. Principles of composition, balance,
rhythm, color, line, texture, and light are addressed through
a series of studio assignments. |
| Digital Illustration |
| Course Number |
DESIGN140 |
| Credits |
4.0 |
This course covers the foundations of vector-based artwork
in order to create digital illustrations, graphics, and
interfaces. Students will have the opportunity to create
illustrations and will experiment with type as a graphical
element. The differences between vector and raster based
artwork will be delineated. |
| Typography |
| Course Number |
DESIGN150 |
| Credits |
4.0 |
This course covers the language of the visual letterform, the
history of typography, and its appropriate use in design. |
| Digital Illustration |
| Course Number |
DESIGN140 |
| Credits |
4.0 |
This course covers the foundations of vector-based artwork
in order to create digital illustrations, graphics, and
interfaces. Students will have the opportunity to create
illustrations and will experiment with type as a graphical
element. The differences between vector and raster based
artwork will be delineated. |
| Storyboarding |
| Course Number |
DESIGN215 |
| Credits |
4.0 |
The role of storyboarding in developing visual storytelling
and design needs, and its ability to facilitate the preproduction
process will be examined. The style and intent of
storyboards, both in hand render and digital media, will be
explored. Development of visual representation as a tool for
clients, production crew, technical crew and creative
professionals will serve as the focus of the course. |
| Creativity in Design |
| Course Number |
DESIGN275 |
| Credits |
4.0 |
This course introduces students to the creative problemsolving
process used to generate concept and design for an
original design solution. A variety of layout techniques will
be critiqued as the students originate creative concepts. |
| Graphic Design I |
| Course Number |
GRAPH160 |
| Credits |
4.0 |
This course examines complex and multi-faceted
commercial design problems as a means of developing
dynamic and innovative solutions. Design projects are
analyzed according to their conceptual and graphical
composition, and are developed to effectively and creatively
communicate a message to a specific audience. |
| Digital Layout |
| Course Number |
GRAPH250 |
| Credits |
4.0 |
This course provides the fundamentals of publication
design and page layout using a current page-layout
software to produce quality publications and print
materials. The focus will also be on graphic design skills
including composition, layout, and content. |
| Branding and Corporate Identity |
| Course Number |
GRAPH360 |
This course will focus upon the essential skills necessary for
the development of a corporate brand. Research, strategy
formulation, design and implementation of a new brand
identity and/or a re-branding will be covered in this course. |
| Interpersonal Communications |
| Course Number |
COMM101 |
| Credits |
4.0 |
Communication theory and the principles of effective
speech communication are presented. Students are given
the opportunity to learn communication techniques, how
to adapt to variations in audience and context, elements of
effective audience research, speechwriting and delivery.
Organizational and expressive strategies for informative and
persuasive arguments are reviewed. |
| Interpersonal Communications |
| Course Number |
COMM101 |
| Credits |
4.0 |
Communication theory and the principles of effective
speech communication are presented. Students are given
the opportunity to learn communication techniques, how
to adapt to variations in audience and context, elements of
effective audience research, speechwriting and delivery.
Organizational and expressive strategies for informative and
persuasive arguments are reviewed. |
| Global Economics |
| Course Number |
ECON315 |
| Credits |
4.0 |
This course focuses on the economic aspects of
globalization and examines why the interdependent
economies of various nations are regarded as a single
economic system or entity. It examines barriers and bridges
to the world’s markets, including trade agreements and
obstacles to international trading. |
| English Composition I |
| Course Number |
ENGL101 |
| Credits |
4.0 |
In this course, students are given the opportunity to study
and apply composition principles to a variety of writing
modes, focusing on the writing process, intended audience,
consistent point of view, correct grammar, concise language,
appropriate style, and effective organizational strategies |
| English Composition II |
| Course Number |
ENGL102 |
| Credits |
4.0 |
This course is designed to allow students to expand their
English skills by exploring advanced essay modes that
include persuasive writing, literary analysis, and term paper
research. Students will have the opportunity to analyze
basic literary texts for style and content, and to present a
researched, documented term paper. |
| History of Art I |
| Course Number |
HUMN301 |
| Credits |
4.0 |
Students will have the opportunity to explore the nature of
human thought, culture, and creativity dating from the early
Renaissance through the 20th century through an
examination of selected achievements in the humanities
and the arts. This course will help students foster an understanding
of human heritage as it recognizes individuals,
societies, and cultures that have shaped our modern
existence. |
| History of Art II |
| Course Number |
HUMN302 |
| Credits |
4.0 |
Students will have the opportunity to explore the nature of
human thought, culture, and creativity dating from
Prehistoric time through the 14th century through an
examination of selected achievements in the humanities
and the arts. This course will help students foster an
understanding of human heritage as it recognizes
individuals, societies, and cultures that have shaped
our modern existence. |
| Literature and Film |
| Course Number |
HUMN401 |
| Credits |
4.0 |
This course examines literature and film and provides the
opportunity for the student to compare and contrast the
presentation of a story through different media. Analysis of
literary works and critique of their film adaptations will allow
the student to determine the characteristics of “successful”
adaptation. |
| College Algebra |
| Course Number |
MATH130 |
| Credits |
4.0 |
This course is designed to enable students to reason
quantitatively from a variety of mathematical perspectives.
Topics include statistics, logic, geometry, estimation, and the
process of problem solving. |
| Ethics |
| Course Number |
PHIL405 |
| Credits |
4.0 |
Ethics is the study of moral philosophy in relation to society
and human behavior. Students will study theoretical and
applied ethical constructs, from both a Western and non-
Western approach, that shape beliefs and relate to
decision-making processes. |
| Environmental Science |
| Course Number |
SCIE201 |
| Credits |
4.0 |
This course investigates biological science and the effects of
humans on the earth’s ecosystem. Topics discussed may
include basic ecology, human populations, water, air, and land
pollution, energy consumption, allocation of natural
resources, alternative forms of energy, legislation, and citizen
action. |
| Physical Anthropology |
| Course Number |
SCIE310 |
| Credits |
4.0 |
This course is an exploration of the principles of Physical
Anthropology, covering genetic processes underlying the
expression of population, the appearance of the hominids
approximately 4 million years ago, and their subsequent
development to the present. Students will be introduced to
primate evolution, theoretical perspectives, and the
technologies associated with human development. Medical
anthropology and basic genetics will be examined. |
| Cultural Diversity |
| Course Number |
SOCS201 |
| Credits |
4.0 |
This course is designed to enhance understanding of and
appreciation for human diversity through the critical analysis
of sociological, socioeconomic and cultural issues. The
class will explore topics from a variety of perspectives and
viewpoints as a means of developing deeper insight into how
race, ethnicity, social class, gender, sexuality, and religion
affect human relations. |
| Audio / Video for Advertising |
| Course Number |
ADVT350 |
| Credits |
4.0 |
This course will examine the creation of audio and video
advertising and marketing elements and their power to
reach and impact the broadest audiences. The essential
elements of audio and video creation will be presented for
study, as well as conventions, limitations and potential of the
spoken word and moving images to present products and
services, and influence audiences to purchase |
| Digital Imaging |
| Course Number |
DESIGN160 |
| Credits |
4.0 |
This course focuses upon raster-based software to create
manipulate, and modify images for design purposes.
The tools used to manipulate raster based images and
associated terminology will be introduced. The differences
between raster and vector images will be addressed. |
Program description: The Advertising Design Program is designed to
prepare students in the design, creation and
implementation of advertising campaigns as well
as marketing design. The program examines
the graphic, typographic, photographic and
audio/video elements of advertising with
supportive advertising copy. The development of
marketing and advertising campaigns will be
covered and the roles of e-commerce, branding,
project management, media planning, and
consumer behavior will be studied.
Program Name:
Bachelor of Fine Arts in Digital Media Production
| Project Management |
| Course Number |
BUSN450 |
| Credits |
4.0 |
Through the use of environmental simulation and detailed
case study, students are exposed to the intention,
responsibility, scope and requirements of effective project
management. Students will have the opportunity to learn
to move fluidly between both broad management and
compartmentalized roles, viewing a project as a manageable
organism dependent upon structured guidance and
oversight for success. |
| Entrepreneurship |
| Course Number |
BUSN499 |
| Credits |
4.0 |
This course addresses the essentials of entrepreneurship.
Business organization, business plans and proposals, as well
as ethical and legal issues will be discussed. Additionally, this
course focuses on the fundamentals of profitability. |
| Design Fundamentals |
| Course Number |
DESIGN101 |
| Credits |
4.0 |
This course provides an examination of the different
elements of visual design, as well as a general overview of
the design process. The material in this course will focus on
design for projects essential to all areas of visual design. |
| Web Design I |
| Course Number |
DESIGN110 |
| Credits |
4.0 |
This course focuses on the fundamentals of web creation
and usage. Browsers, Internet terminology, and Internet
usage will be addressed. Use of XHTML in the creation of
web design will be discussed. The course will provide an
introduction to graphic web applications and the
development of a web site. |
| Introduction to Drawing |
| Course Number |
DESIGN130 |
| Credits |
4.0 |
This course provides an introduction to the tools and
techniques of drawing. Principles of composition, balance,
rhythm, color, line, texture, and light are addressed through
a series of studio assignments. |
| Digital Illustration |
| Course Number |
DESIGN140 |
| Credits |
4.0 |
This course covers the foundations of vector-based artwork
in order to create digital illustrations, graphics, and
interfaces. Students will have the opportunity to create
illustrations and will experiment with type as a graphical
element. The differences between vector and raster based
artwork will be delineated. |
| Typography |
| Course Number |
DESIGN150 |
| Credits |
4.0 |
This course covers the language of the visual letterform, the
history of typography, and its appropriate use in design. |
| Digital Imaging |
| Course Number |
DESIGN160 |
| Credits |
4.0 |
This course focuses upon raster-based software to create
manipulate, and modify images for design purposes.
The tools used to manipulate raster based images and
associated terminology will be introduced. The differences
between raster and vector images will be addressed. |
| Visual Composition |
| Course Number |
DESIGN175 |
| Credits |
4.0 |
Students explore composition using digital photography.
Students will have the opportunity to develop an
appreciation of photography as well as to begin to build
their own photographic library. The camera’s viewfinder is
used as a vehicle for demonstrating the designer’s frame of
reference. |
| Web Design II |
| Course Number |
DESIGN210 |
| Credits |
4.0 |
Students will be introduced to the concepts governing
website design and implementation. Students will explore
a number of design problems, including interface design,
navigation, design continuity and design process. |
| Storyboarding |
| Course Number |
DESIGN215 |
| Credits |
4.0 |
The role of storyboarding in developing visual storytelling
and design needs, and its ability to facilitate the preproduction
process will be examined. The style and intent of
storyboards, both in hand render and digital media, will be
explored. Development of visual representation as a tool for
clients, production crew, technical crew and creative
professionals will serve as the focus of the course. |
| Web Design III |
| Course Number |
DESIGN220 |
| Credits |
4.0 |
This course provides an opportunity for students to develop
skills involved in website design, development, and
maintenance. Troubleshooting issues will also be addressed. |
| Audio Production |
| Course Number |
DESIGN245 |
| Credits |
4.0 |
This course will introduce the basic concepts of sound
recording and editing within the multimedia environment.
Computer hardware and software will be used to
experiment with recording/capturing, converting and
editing audio. The course will provide a basic understanding
of sound and acoustics, and analog and digital recording
and editing methods in the creation of a basic stereo audio
project. |
| Screenwriting |
| Course Number |
DESIGN250 |
| Credits |
4.0 |
In this course the role of original text in the creation of visual
images and story will be examined. The depiction of vivid,
engaging visuals through various screenplay formats,
industry syntax, descriptive verbiage and identifiable style
will be explored. The process of telling a story and inspiring
a director, producer, onscreen talent, art director and/or
other storytellers will be discussed. |
| Video Production |
| Course Number |
DESIGN255 |
| Credits |
4.0 |
This course will introduce the basic concepts of video
production within a multimedia environment. The use of
industry standard hardware and software to capture,
convert and edit video will be explored. Different shooting
techniques of small format distribution will be compared
and contrasted. |
| Advanced Digital Imaging |
| Course Number |
DESIGN260 |
| Credits |
4.0 |
Advanced techniques and aesthetics in digital image
creation and editing are explored and applied through the
completion of computer design projects. |
| Creativity in Design |
| Course Number |
DESIGN275 |
| Credits |
4.0 |
This course introduces students to the creative problemsolving
process used to generate concept and design for an
original design solution. A variety of layout techniques will
be critiqued as the students originate creative concepts. |
| Interactive Design |
| Course Number |
DESIGN325 |
| Credits |
4.0 |
This course covers the skills necessary to produce effective
“information design” in a multimedia environment. Design
principles as they relate to the use of typography,
photographs, video, illustration, and interface elements will
be explored with the goal of developing designs that
effectively deliver content to given audiences. |
| Advanced Audio Production |
| Course Number |
DESIGN345 |
| Credits |
4.0 |
This course will cover audio production and editing using
industry standard hardware and software. Emphasis will be
placed on mixing, hard disk recording, midi production and
professionalism. Music theory will be addressed as context
for the creation of audio for the multimedia environment. |
| Video Editing |
| Course Number |
DESIGN355 |
| Credits |
4.0 |
This course is an examination of editing theory, history and
aesthetics leading toward post-production technology and
techniques required to deliver professional quality digital
video. Students capture and edit digital footage using
traditional techniques and effects, with output to be
distributed in a variety of formats. Visual quality, broadcast
standards, and format compression will also be examined. |
| Motion Graphics |
| Course Number |
DESIGN365 |
| Credits |
4.0 |
This course will allow students to explore the elements of
time and space to convey messages and meaning through
type, image, video, 3D and visual effects for the screen.
Individual creativity will be stressed as well as the use of
industry-standard software for developing motion graphics. |
| College Success |
| Course Number |
COLL101 |
| Credits |
4.0 |
This course focuses on the development of professional
and personal skills that will assist students in their collegiate
and career performance. Topics covered include time
management, interpersonal relations, personal expression,
test-taking strategies, goal setting, study habits and
techniques, self-esteem, image, and motivation. |
| Interpersonal Communications |
| Course Number |
COMM101 |
| Credits |
4.0 |
Communication theory and the principles of effective
speech communication are presented. Students are given
the opportunity to learn communication techniques, how
to adapt to variations in audience and context, elements of
effective audience research, speechwriting and delivery.
Organizational and expressive strategies for informative and
persuasive arguments are reviewed. |
| Global Economics |
| Course Number |
ECON315 |
| Credits |
4.0 |
This course focuses on the economic aspects of
globalization and examines why the interdependent
economies of various nations are regarded as a single
economic system or entity. It examines barriers and bridges
to the world’s markets, including trade agreements and
obstacles to international trading. |
| English Composition I |
| Course Number |
ENGL101 |
| Credits |
4.0 |
In this course, students are given the opportunity to study
and apply composition principles to a variety of writing
modes, focusing on the writing process, intended audience,
consistent point of view, correct grammar, concise language,
appropriate style, and effective organizational strategies |
| English Composition II |
| Course Number |
ENGL102 |
| Credits |
4.0 |
This course is designed to allow students to expand their
English skills by exploring advanced essay modes that
include persuasive writing, literary analysis, and term paper
research. Students will have the opportunity to analyze
basic literary texts for style and content, and to present a
researched, documented term paper. |
| History of Art I |
| Course Number |
HUMN301 |
| Credits |
4.0 |
Students will have the opportunity to explore the nature of
human thought, culture, and creativity dating from the early
Renaissance through the 20th century through an
examination of selected achievements in the humanities
and the arts. This course will help students foster an understanding
of human heritage as it recognizes individuals,
societies, and cultures that have shaped our modern
existence. |
| History of Art II |
| Course Number |
HUMN302 |
| Credits |
4.0 |
Students will have the opportunity to explore the nature of
human thought, culture, and creativity dating from
Prehistoric time through the 14th century through an
examination of selected achievements in the humanities
and the arts. This course will help students foster an
understanding of human heritage as it recognizes
individuals, societies, and cultures that have shaped
our modern existence. |
| Literature and Film |
| Course Number |
HUMN401 |
| Credits |
4.0 |
This course examines literature and film and provides the
opportunity for the student to compare and contrast the
presentation of a story through different media. Analysis of
literary works and critique of their film adaptations will allow
the student to determine the characteristics of “successful”
adaptation. |
| College Algebra |
| Course Number |
MATH130 |
| Credits |
4.0 |
This course is designed to enable students to reason
quantitatively from a variety of mathematical perspectives.
Topics include statistics, logic, geometry, estimation, and the
process of problem solving. |
| Ethics |
| Course Number |
PHIL405 |
| Credits |
4.0 |
Ethics is the study of moral philosophy in relation to society
and human behavior. Students will study theoretical and
applied ethical constructs, from both a Western and non-
Western approach, that shape beliefs and relate to
decision-making processes. |
| Environmental Science |
| Course Number |
SCIE201 |
| Credits |
4.0 |
This course investigates biological science and the effects of
humans on the earth’s ecosystem. Topics discussed may
include basic ecology, human populations, water, air, and land
pollution, energy consumption, allocation of natural
resources, alternative forms of energy, legislation, and citizen
action. |
| Physical Anthropology |
| Course Number |
SCIE310 |
| Credits |
4.0 |
This course is an exploration of the principles of Physical
Anthropology, covering genetic processes underlying the
expression of population, the appearance of the hominids
approximately 4 million years ago, and their subsequent
development to the present. Students will be introduced to
primate evolution, theoretical perspectives, and the
technologies associated with human development. Medical
anthropology and basic genetics will be examined. |
| Cultural Diversity |
| Course Number |
SOCS201 |
| Credits |
4.0 |
This course is designed to enhance understanding of and
appreciation for human diversity through the critical analysis
of sociological, socioeconomic and cultural issues. The
class will explore topics from a variety of perspectives and
viewpoints as a means of developing deeper insight into how
race, ethnicity, social class, gender, sexuality, and religion
affect human relations. |
| Political Science |
| Course Number |
SOCS401 |
| Credits |
4.0 |
This course examines the scope and method of political
science. This course explores the social nature of politics,
with a focus on how power and opinions are distributed
throughout a variety of populations, colleges, and political
entities. Students will have the opportunity to analyze the
effects of American culture and media on political structures
and decision-making processes, and will contemplate the
effects of international relations and political changes on
contemporary society. |
| Advertising Concepts |
| Course Number |
ADVT110 |
| Credits |
4.0 |
This course provides a survey of the advertising
environment and advertising as a communications tool,
including how it affects the target audience. Topics include
integrated marketing communications, consumer behavior,
brand strategy, and media. |
| Elements of Visual Advertising |
| Course Number |
ADVT120 |
| Credits |
4.0 |
This course will address the fundamental elements of Visual
Advertising. Students will have the opportunity to apply
design principles and the design process to positively affect
advertising communication. |
| Principles of Marketing |
| Course Number |
ADVT250 |
| Credits |
4.0 |
This course provides a study of the creation of customer
value, targeting the correct market, building customer
relationships and the significance of brand loyalty in
attempting to meet shifting customer expectations. The
relationship of marketing to advertising and their dual
approach to a common mission are explored |
| Copywriting |
| Course Number |
ADVT260 |
| Credits |
4.0 |
This course will examine the role of text in advertising and
marketing concept, creation and placement. In order to
successfully convey client message and connect with
audiences, students will be expected to demonstrate a
working command of language, vocabulary, syntax, hidden
persuasion and the conventions of text copy within specific
media and advertising outlets. |
| Photography for Advertising |
| Course Number |
ADVT275 |
| Credits |
4.0 |
This course will explore the nature of advertising
photography. Topics will include the principles of the
photographic process as well as how it is used in the
advertising industry. Special emphasis will be placed on the
logistics of an advertising shoot. |
| Consumer Behavior |
| Course Number |
ADVT340 |
| Credits |
4.0 |
This course focuses upon the basic concepts and theories of
consumer behavior, emphasizing the key factors that
influence consumer purchasing decisions. Market segmentation
and consumer demographics are analyzed and
incorporated into marketing strategies. Qualitative and
quantitative research techniques will be explored as a
means to interpret data. |
| Audio / Video for Advertising |
| Course Number |
ADVT350 |
| Credits |
4.0 |
This course will examine the creation of audio and video
advertising and marketing elements and their power to
reach and impact the broadest audiences. The essential
elements of audio and video creation will be presented for
study, as well as conventions, limitations and potential of the
spoken word and moving images to present products and
services, and influence audiences to purchase |
| Direct Marketing |
| Course Number |
ADVT360 |
This course will examine the creation of audio and video
advertising and marketing elements and their power to
reach and impact the broadest audiences. The essential
elements of audio and video creation will be presented for
study, as well as conventions, limitations and potential of the
spoken word and moving images to present products and
services, and influence audiences to purchase. |
| Public Relations |
| Course Number |
ADVT370 |
| Credits |
4.0 |
This course contemplates the power of various demographics,
and the role of the media, events, and public
awareness in forming opinions about a product, service, or
organization |
| Art Direction Project |
| Course Number |
ADVT380 |
| Credits |
4.0 |
This course focuses upon the development and production
of two audience-focused advertising projects. Case studies
will be used as a means to develop advertising strategies,
construct creative briefs, and produce portfolio-quality
projects. Market research, consumer behavior, and sales
techniques will be discussed. |
| Special Topics in Advertising Design |
| Course Number |
ADVT400 |
| Credits |
4.0 |
This course offers an exploration into topics of special
interest related to Advertising Design. |
| Senior Advertising Design Project |
| Course Number |
ADVT410 |
| Credits |
4.0 |
Building upon foundational skill sets and conceptual
examinations, this course directs students to design and
execute individual projects that demonstrate a mastery of
advertising and marketing principles, concepts, industry
and application. |
| Campaign Advertising |
| Course Number |
ADVT420 |
| Credits |
4.0 |
This course examines strategies for developing and
directing a media mix across a variety of print and online
formats and for designing messages which reflect both
audience and client “contact” relationships |
| e-Commerce |
| Course Number |
ADVT430 |
| Credits |
4.0 |
This course presents the opportunities, challenges and
strategies for conducting successful e-Commerce ventures.
The impact of e-Commerce on business models, consumer
behavior, and market segmentation for both Business-to-
Business and Business-to-Consumer operations will be
explored. The technical and infrastructure requirements for
conducting business on the Internet, including security
systems, payment systems and client/product support will
be discussed. Laws, regulations and ethical issues related to
e-Commerce business practices will also be examined. |
| Advertising Design Capstone |
| Course Number |
ADVT485 |
| Credits |
4.0 |
The Advertising Design capstone is a research-based course
that integrates concepts and work from throughout the
program. Students are expected to integrate skills,
knowledge, and creativity to produce a project that will
showcase professional expertise in a chosen career field |
| Senior Advertising Design Portfolio |
| Course Number |
ADVT490 |
| Credits |
4.0 |
This course will serve as the culmination of all Advertising
Design projects completed throughout the program
of study. The course will emphasize professionalism,
and increased creative and technical proficiency while
extending the range, variety and quality of final projects.
The final presentation of resume, portfolio and
professional attitude will culminate with an individual
mock interview. |
| Marketing Business |
| Course Number |
ADVT499 |
| Credits |
4.0 |
This course examines the application of marketing
principles and theories to businesses and entrepreneurial
efforts. Topics include marketing tools and techniques
required for start-up businesses, including new business
development, core competencies and technologies,
marketing research, marketing planning, relationship
marketing, and partnerships with customers and suppliers. |
| Computer Aided Design Interface |
| Course Number |
BIM101 |
| Credits |
4.0 |
Course emphasis is placed on software graphic user interface,
screen navigation, profiles, toolbars, palettes, drawing
and editing commands, dimensioning, annotation, and
saving different file formats for communication via the
internet. Installing and troubleshooting methods will
be discussed. Computer hardware will be overviewed |
| Introduction to Computer Aided Design |
| Course Number |
BIM102 |
| Credits |
4.0 |
This course focuses on the introduction to computer aided
design. Design problem solving through the intersection of
points, lines and basic geometric shapes will be covered.
Exercises include creation of two and three-dimensional
shapes, objects and spatial thinking in relation to the
practice of drafting and design using software applications |
| Drawing Document Methods |
| Course Number |
BIM103 |
| Credits |
4.0 |
This course focuses on the communication and organization
of a complete comprehensive working drawing set.
Techniques for creating and managing sheet sets and
streamlining the drawing process are emphasized. |
| Building Construction Methods |
| Course Number |
BIM105 |
| Credits |
4.0 |
This course is used to become familiar with a complete
comprehensive working drawing set with the understanding
of both commercial and residential building
structures and construction methods. |
| Building Systems Methods |
| Course Number |
BIM107 |
| Credits |
4.0 |
Basic mechanical, electrical, and plumbing systems used in
construction are addressed in relation to working drawings.
This course also examines building codes and regulatory
processes applied to the construction environment. The
importance of mechanical, electrical and plumbing systems
and how they can be integrated into the design process
with support for sustainable design will also be covered. |
Program description: This program of study is designed to prepare the
student to create, produce, and distribute
interactive media, including video, audio, and 2D
for purposes of communication and entertainment.
Students will have the opportunity to develop
basic design skills for application to visual problem
solving. Additionally, students are expected to
develop skills in project management and team
collaboration demonstrating business and communication practices required for employment
in the worldwide workplace. The program will
culminate in the preparation of a professional
entry-level portfolio.
Program Name:
Bachelor of Fine Arts in Game Production
| Survey of the Game Industry |
| Course Number |
GAME101 |
| Credits |
4.0 |
This course introduces students to game terminology,
principles, tools, and techniques. Students will be given the
opportunity to examine the history and theories of game
design, and will explore a variety of game genres and
production processes. Business principles, social and
economic issues, and technological developments are
discussed in relation to the creation of games and
preproduction documents. |
| Drawing Techniques I |
| Course Number |
GAME105 |
| Credits |
4.0 |
This course presents foundational design concepts and
techniques that are used to create assets for games.
Students will be given the opportunity to study prop,
perspective, character, and environment design. |
| Drawing Techniques II |
| Course Number |
GAME110 |
| Credits |
4.0 |
| Principles of Design |
| Course Number |
GAME120 |
| Credits |
4.0 |
This course provides theoretical and practical exercises to
introduce students to the elements and principles of design,
3D Design, and color theory. Scale, form, line, color, texture,
and pattern will be studied in conjunction with the
principles of balance, harmony, rhythm, emphasis, focus,
proportion, and contrast. |
| User Interface |
| Course Number |
GAME125 |
| Credits |
4.0 |
The course introduces students to usability and interface
design. Students have the opportunity to create designs for
various interfaces using fundamental layout and design
theory skills. |
| Game Theory and Mechanics |
| Course Number |
GAME130 |
| Credits |
4.0 |
This course will study the mechanics of games across a
variety of genres and platforms in order to discover what
properties a game must have to be compelling, interesting
and fun. Students will be given the opportunity to analyze
games and game play elements through play tests and
critiques. Upon the successful completion of the course,
students should be able to write design documents that
convey concepts for games within constraints. |
| Modeling I |
| Course Number |
GAME205 |
| Credits |
4.0 |
Students will have the opportunity to learn to navigate a 3D
interface and to use modeling tools to create and
manipulate three dimensionally modeled assets and props. |
| Game Play Scripting I |
| Course Number |
GAME210 |
| Credits |
4.0 |
This course introduces students to the fundamental
concepts of the Adobe Flash environment and ActionScript
for creating games, prototypes, and tutorials. Students will
be given the opportunity to gain proficiency in the use of
scripting and interactive techniques to create games that
convey effective timing, style, and animation. |
| Game Play Scripting II |
| Course Number |
GAME220 |
| Credits |
4.0 |
This course furthers the understanding of ActionScript
scripting through object-oriented, event-driven, and
interactive techniques that are used in games. The course
also covers basic game design math concepts and formulas. |
| Texture and Lighting |
| Course Number |
GAME225 |
| Credits |
4.0 |
This course explores lighting in the real world and in virtual
space. Texturing assets, props and environments will be
the focus of this course. Students will also be given the
opportunity to learn techniques to create, manipulate, and
optimize the use of lighting. |
| Storyboarding and Storytelling |
| Course Number |
GAME230 |
| Credits |
4.0 |
This course will focus on the development of visual
representations of story and game-play elements through
the study and creation of screenplay and storyboards.
Emphasis will be placed on visual language, story
conventions, element creation and the ability to translate
story from text to image. |
| Web Game Development |
| Course Number |
GAME235 |
| Credits |
4.0 |
This course explores real world game scenarios. Students
have the opportunity to analyze and produce a series of
projects that use scripting to solve these problems. Students
also complete a final project that synthesizes the interaction
design and scripting techniques covered in the previous
courses. |
| Sound Design |
| Course Number |
GAME240 |
| Credits |
4.0 |
Students will have the opportunity to explore, examine,
create, and implement audio for interactive projects.
Multiple processes in the creation, recording, and
distribution of said audio will also be covered in depth. A
sound library of all original work will be presented at the
end of the course using industry standard compression
formats for both client and server side applications. |
| Level Design |
| Course Number |
GAME245 |
| Credits |
4.0 |
This course will introduce students to the fundamental
concepts used to create levels for games. Students will
incorporate level design and architecture theory, level
design principles, game balancing, play testing and
storytelling. Students will be expected to build and test
levels that reflect design concepts. |
| Portfolio Review |
| Course Number |
GAME250 |
| Credits |
4.0 |
Students will have the opportunity to critique and refine
existing portfolio-level projects, including work from
previous courses that demonstrate their technical and
conceptual understanding of and proficiency in the design
production process. The student will have the opportunity
to learn to produce an industry standard electronic portfolio
for the purpose of exhibiting and presenting their work to
a worldwide audience. |
| Modeling II |
| Course Number |
GAME305 |
| Credits |
4.0 |
This course builds upon the modeling techniques taught in
Modeling I and equips students to create 3D interior and
exterior environments. Students will have the opportunity
to create complex objects from primitive objects, refine the
models, and the end product will show clean game
topology. |
| Business Concepts of the Game Industry |
| Course Number |
GAME310 |
| Credits |
4.0 |
In this course, students will be directed to examine ethical,
intellectual property, contractual and management issues
as they relate to the game industry. Market analysis, business
plans, production timelines, budgets, and development and
distribution processes associated with game development
will be explored and implemented. |
| Game Production I |
| Course Number |
GAME350 |
| Credits |
4.0 |
Students will have the opportunity to acquire the
integration skills needed to successfully build a 3D game.
Using a Game Engine they will explore both the technical
construction and practical design of games. The technical
skills required to use the game engine software are
combined with utilizing level creating, constructing an
interface, and defining the user’s interaction with the game
world. |
| Modeling III |
| Course Number |
GAME355 |
| Credits |
4.0 |
This course involves modeling and rigging of a 3D character
for games. Topics include low-polygonal 3D modeling,
texture mapping, and rigging for future game character
animation. |
| Game Production II |
| Course Number |
GAME360 |
| Credits |
4.0 |
Students will build upon Game Production I knowledge of
building 3D games in an engine. Students will have the
opportunity to advance their technical skills in level creation,
lighting and camera angles to create a complete working
game level. |
| World Building |
| Course Number |
GAME365 |
| Credits |
4.0 |
Students will be expected to apply level design principles to
the creation of entire game environments, interactive
elements and objects, storytelling through level design,
texturing, and lighting. |
| Game Production III |
| Course Number |
GAME370 |
| Credits |
4.0 |
This course is designed to teach students to function as a
productive member of a game design team to create a
playable 3D game level. Explore popular tools utilized to
document, schedule, and ship a successful 3D game on time
and at an acceptable level of completion. Student groups
will complete an entire conversion of a game, including
characters, vehicles, and custom scripts. |
| Game Animation |
| Course Number |
GAME390 |
| Credits |
4.0 |
This course focuses on the creation of 3D animated cycles,
characters, and props for games using animation software.
Topics include the development of walk cycles, linking and
hierarchies, and forward and inverse kinematics. |
| Advanced Modeling |
| Course Number |
GAME405 |
| Credits |
4.0 |
This course is designed to further develop the student’s 3D
modeling and texturing skills. Industry based software and
practices will be implemented through character development
and advanced character creation projects. Students
will be gathering reference to model and sculpt characters
using preproduction techniques necessary in the creation
of game characters. |
| Team Project I |
| Course Number |
GAME410 |
| Credits |
4.0 |
This project-based course introduces professional-level
concepts and techniques in game development including
team-building, advanced ideation, visual design and technical
implementation, quality assurance and distribution.
The research, planning, design, and construction of a game
will meet alpha criteria including design documentation
and asset creation schedules using waterfall project
management methodologies. |
| Team Project II |
| Course Number |
GAME420 |
| Credits |
4.0 |
A continuation of Team Project I, the focus of this course is
on professional concepts and techniques that relate to level
design, usability, professionalization, post-production and
distribution. This course focuses on Agile project management
methodology and allows the students to explore
alternate management styles. The end of course milestone
is a professionally developed “one-level” playable game as a
portfolio asset. Students will continue work on their original
game concept from Alpha to Gold release status. |
| Senior Game Project |
| Course Number |
GAME450 |
| Credits |
4.0 |
In this course, students have the opportunity to develop and
process a senior thesis project demonstrating their creative
and technical abilities and expertise. Students will be
expected to plan, produce and document all phases of
production from pre-production through delivery of a final
product. |
| Game Production Capstone |
| Course Number |
GAME485 |
| Credits |
4.0 |
The game development capstone is a research-based
course that integrates concepts and work from throughout
the program. Projects will simulate a professional game
design studio environment. |
| Senior Game Portfolio |
| Course Number |
GAME490 |
| Credits |
4.0 |
Under faculty supervision, students will review, revise, and
refine previous deliverables based on peer and faculty
evaluation, and create a portfolio that demonstrates a
mastery of industry standards and expectations. The
student will present and discuss their portfolio of work to
an audience/jury. |
| Digital Imaging |
| Course Number |
DESIGN160 |
| Credits |
4.0 |
This course focuses upon raster-based software to create
manipulate, and modify images for design purposes.
The tools used to manipulate raster based images and
associated terminology will be introduced. The differences
between raster and vector images will be addressed. |
| College Success |
| Course Number |
COLL101 |
| Credits |
4.0 |
This course focuses on the development of professional
and personal skills that will assist students in their collegiate
and career performance. Topics covered include time
management, interpersonal relations, personal expression,
test-taking strategies, goal setting, study habits and
techniques, self-esteem, image, and motivation. |
| Interpersonal Communications |
| Course Number |
COMM101 |
| Credits |
4.0 |
Communication theory and the principles of effective
speech communication are presented. Students are given
the opportunity to learn communication techniques, how
to adapt to variations in audience and context, elements of
effective audience research, speechwriting and delivery.
Organizational and expressive strategies for informative and
persuasive arguments are reviewed. |
| Global Economics |
| Course Number |
ECON315 |
| Credits |
4.0 |
This course focuses on the economic aspects of
globalization and examines why the interdependent
economies of various nations are regarded as a single
economic system or entity. It examines barriers and bridges
to the world’s markets, including trade agreements and
obstacles to international trading. |
| English Composition I |
| Course Number |
ENGL101 |
| Credits |
4.0 |
In this course, students are given the opportunity to study
and apply composition principles to a variety of writing
modes, focusing on the writing process, intended audience,
consistent point of view, correct grammar, concise language,
appropriate style, and effective organizational strategies |
| English Composition II |
| Course Number |
ENGL102 |
| Credits |
4.0 |
This course is designed to allow students to expand their
English skills by exploring advanced essay modes that
include persuasive writing, literary analysis, and term paper
research. Students will have the opportunity to analyze
basic literary texts for style and content, and to present a
researched, documented term paper. |
| History of Art I |
| Course Number |
HUMN301 |
| Credits |
4.0 |
Students will have the opportunity to explore the nature of
human thought, culture, and creativity dating from the early
Renaissance through the 20th century through an
examination of selected achievements in the humanities
and the arts. This course will help students foster an understanding
of human heritage as it recognizes individuals,
societies, and cultures that have shaped our modern
existence. |
| History of Art II |
| Course Number |
HUMN302 |
| Credits |
4.0 |
Students will have the opportunity to explore the nature of
human thought, culture, and creativity dating from
Prehistoric time through the 14th century through an
examination of selected achievements in the humanities
and the arts. This course will help students foster an
understanding of human heritage as it recognizes
individuals, societies, and cultures that have shaped
our modern existence. |
| Literature and Film |
| Course Number |
HUMN401 |
| Credits |
4.0 |
This course examines literature and film and provides the
opportunity for the student to compare and contrast the
presentation of a story through different media. Analysis of
literary works and critique of their film adaptations will allow
the student to determine the characteristics of “successful”
adaptation. |
| College Algebra |
| Course Number |
MATH130 |
| Credits |
4.0 |
This course is designed to enable students to reason
quantitatively from a variety of mathematical perspectives.
Topics include statistics, logic, geometry, estimation, and the
process of problem solving. |
| Ethics |
| Course Number |
PHIL405 |
| Credits |
4.0 |
Ethics is the study of moral philosophy in relation to society
and human behavior. Students will study theoretical and
applied ethical constructs, from both a Western and non-
Western approach, that shape beliefs and relate to
decision-making processes. |
| Environmental Science |
| Course Number |
SCIE201 |
| Credits |
4.0 |
This course investigates biological science and the effects of
humans on the earth’s ecosystem. Topics discussed may
include basic ecology, human populations, water, air, and land
pollution, energy consumption, allocation of natural
resources, alternative forms of energy, legislation, and citizen
action. |
| Physical Anthropology |
| Course Number |
SCIE310 |
| Credits |
4.0 |
This course is an exploration of the principles of Physical
Anthropology, covering genetic processes underlying the
expression of population, the appearance of the hominids
approximately 4 million years ago, and their subsequent
development to the present. Students will be introduced to
primate evolution, theoretical perspectives, and the
technologies associated with human development. Medical
anthropology and basic genetics will be examined. |
| Cultural Diversity |
| Course Number |
SOCS201 |
| Credits |
4.0 |
This course is designed to enhance understanding of and
appreciation for human diversity through the critical analysis
of sociological, socioeconomic and cultural issues. The
class will explore topics from a variety of perspectives and
viewpoints as a means of developing deeper insight into how
race, ethnicity, social class, gender, sexuality, and religion
affect human relations. |
| Political Science |
| Course Number |
SOCS401 |
| Credits |
4.0 |
This course examines the scope and method of political
science. This course explores the social nature of politics,
with a focus on how power and opinions are distributed
throughout a variety of populations, colleges, and political
entities. Students will have the opportunity to analyze the
effects of American culture and media on political structures
and decision-making processes, and will contemplate the
effects of international relations and political changes on
contemporary society. |
Program description: This program of study is designed to prepare the
student to create, produce, and distribute
interactive media, including video, audio, and 2D
for purposes of communication and entertainment.
Students will have the opportunity to develop
basic design skills for application to visual problem
solving. Additionally, students are expected to
develop skills in project management and team
collaboration demonstrating business and communication
practices required for employment
in the worldwide workplace. The program will
culminate in the preparation of a professional
entry-level portfolio.
Program Name:
Bachelor of Fine Arts in Graphic Design
| Advanced Digital Imaging |
| Course Number |
DESIGN260 |
| Credits |
4.0 |
Advanced techniques and aesthetics in digital image
creation and editing are explored and applied through the
completion of computer design projects. |
| Advanced Typography |
| Course Number |
DESIGN350 |
| Credits |
4.0 |
This course covers the origins of typography and founders
of notable typefaces, as well as how typography has
changed in recent history. Advanced-level critique,
interpretation of messages and conceptual application is
explored. Advanced typography utilized as a visual in design
and sole imagery is defined. |
| Advanced Creativity and Design |
| Course Number |
DESIGN375 |
| Credits |
4.0 |
This course examines the complex relationship of creativity
and design. Advanced design problems are introduced as
a means to explore creative solutions to both visual concept
and process. Creative methods involved in marketing to
specific and unique audiences are also explored. |
| Graphic Design III |
| Course Number |
GRAPH280 |
| Credits |
4.0 |
This advanced studio course examines the process and
purpose of graphic design at the professional level. Students
are expected to incorporate effective studio design,
research, and complex, multi-faceted problem methodologies
in the creation of dynamic and innovative design
solutions appropriate to a variety of coordinated media
delivery systems. |
| History and Theory of Design |
| Course Number |
GRAPH320 |
| Credits |
4.0 |
This course provides an examination of the ideologies and
elements of art and design as illustrated throughout history.
Sociological, political, religious, aesthetic and cultural issues
related to the evolution of art and design are identified, and
the nature of form, function and the role of design in
addressing visual communication and other challenges are
examined. |
| Print Production |
| Course Number |
GRAPH330 |
| Credits |
4.0 |
This course provides a comprehensive exploration of the
key contemporary issues, techniques, and technologies in
print production. |
| Advertising Design |
| Course Number |
GRAPH340 |
| Credits |
4.0 |
This course focuses on the communication skills and design
techniques that are necessary for creating promotional and
advertising materials. Case studies and practical application
to the development of advertising strategies and transformation
into completed projects will be incorporated into
the course. |
| Rendering and Illustration |
| Course Number |
GRAPH350 |
| Credits |
4.0 |
This course will explore advanced vector-based graphics.
Appropriate materials and media to achieve special effects
with dimensional rendering will also be explored. Specialized
techniques, working with deadlines and appropriate
client content will be featured topics in this course. |
| Special Topics in Graphic Design |
| Course Number |
GRAPH400 |
| Credits |
4.0 |
This course explores topics of special interest related to
Graphic Design. |
| Package Design |
| Course Number |
GRAPH450 |
| Credits |
4.0 |
The focus of the class will be the production, evaluation, and
analysis of various types of packaging. Creative packaging,
three dimensional mockups and models, material
restrictions and limitations, and digital transfer will be
explored in this course. |
| Graphic Design Capstone |
| Course Number |
GRAPH485 |
| Credits |
4.0 |
The graphic design capstone is a research-based course
that integrates concepts and work from throughout the
program. Projects will simulate a professional graphic
design studio environment. |
| Senior Graphic Design Portfolio |
| Course Number |
GRAPH490 |
| Credits |
4.0 |
This course will serve as the culmination of all graphic
design projects completed throughout the program of
study. The course will emphasize professionalism and
increased creative and technical proficiency while extending
the range, variety and quality of final projects. The final
presentation of resume, portfolio and professional attitude
will culminate with an individual mock interview. |
| Entrepreneurship |
| Course Number |
BUSN499 |
| Credits |
4.0 |
This course addresses the essentials of entrepreneurship.
Business organization, business plans and proposals, as well
as ethical and legal issues will be discussed. Additionally, this
course focuses on the fundamentals of profitability. |
| Design Fundamentals |
| Course Number |
DESIGN101 |
| Credits |
4.0 |
This course provides an examination of the different
elements of visual design, as well as a general overview of
the design process. The material in this course will focus on
design for projects essential to all areas of visual design. |
| Web Design I |
| Course Number |
DESIGN110 |
| Credits |
4.0 |
This course focuses on the fundamentals of web creation
and usage. Browsers, Internet terminology, and Internet
usage will be addressed. Use of XHTML in the creation of
web design will be discussed. The course will provide an
introduction to graphic web applications and the
development of a web site. |
| Introduction to Drawing |
| Course Number |
DESIGN130 |
| Credits |
4.0 |
This course provides an introduction to the tools and
techniques of drawing. Principles of composition, balance,
rhythm, color, line, texture, and light are addressed through
a series of studio assignments. |
| Digital Illustration |
| Course Number |
DESIGN140 |
| Credits |
4.0 |
This course covers the foundations of vector-based artwork
in order to create digital illustrations, graphics, and
interfaces. Students will have the opportunity to create
illustrations and will experiment with type as a graphical
element. The differences between vector and raster based
artwork will be delineated. |
| Typography |
| Course Number |
DESIGN150 |
| Credits |
4.0 |
This course covers the language of the visual letterform, the
history of typography, and its appropriate use in design. |
| Digital Imaging |
| Course Number |
DESIGN160 |
| Credits |
4.0 |
This course focuses upon raster-based software to create
manipulate, and modify images for design purposes.
The tools used to manipulate raster based images and
associated terminology will be introduced. The differences
between raster and vector images will be addressed. |
| Visual Composition |
| Course Number |
DESIGN175 |
| Credits |
4.0 |
Students explore composition using digital photography.
Students will have the opportunity to develop an
appreciation of photography as well as to begin to build
their own photographic library. The camera’s viewfinder is
used as a vehicle for demonstrating the designer’s frame of
reference. |
| Web Design II |
| Course Number |
DESIGN210 |
| Credits |
4.0 |
Students will be introduced to the concepts governing
website design and implementation. Students will explore
a number of design problems, including interface design,
navigation, design continuity and design process. |
| College Success |
| Course Number |
COLL101 |
| Credits |
4.0 |
This course focuses on the development of professional
and personal skills that will assist students in their collegiate
and career performance. Topics covered include time
management, interpersonal relations, personal expression,
test-taking strategies, goal setting, study habits and
techniques, self-esteem, image, and motivation. |
| Interpersonal Communications |
| Course Number |
COMM101 |
| Credits |
4.0 |
Communication theory and the principles of effective
speech communication are presented. Students are given
the opportunity to learn communication techniques, how
to adapt to variations in audience and context, elements of
effective audience research, speechwriting and delivery.
Organizational and expressive strategies for informative and
persuasive arguments are reviewed. |
| Global Economics |
| Course Number |
ECON315 |
| Credits |
4.0 |
This course focuses on the economic aspects of
globalization and examines why the interdependent
economies of various nations are regarded as a single
economic system or entity. It examines barriers and bridges
to the world’s markets, including trade agreements and
obstacles to international trading. |
| English Composition I |
| Course Number |
ENGL101 |
| Credits |
4.0 |
In this course, students are given the opportunity to study
and apply composition principles to a variety of writing
modes, focusing on the writing process, intended audience,
consistent point of view, correct grammar, concise language,
appropriate style, and effective organizational strategies |
| English Composition II |
| Course Number |
ENGL102 |
| Credits |
4.0 |
This course is designed to allow students to expand their
English skills by exploring advanced essay modes that
include persuasive writing, literary analysis, and term paper
research. Students will have the opportunity to analyze
basic literary texts for style and content, and to present a
researched, documented term paper. |
| History of Art I |
| Course Number |
HUMN301 |
| Credits |
4.0 |
Students will have the opportunity to explore the nature of
human thought, culture, and creativity dating from the early
Renaissance through the 20th century through an
examination of selected achievements in the humanities
and the arts. This course will help students foster an understanding
of human heritage as it recognizes individuals,
societies, and cultures that have shaped our modern
existence. |
| History of Art II |
| Course Number |
HUMN302 |
| Credits |
4.0 |
Students will have the opportunity to explore the nature of
human thought, culture, and creativity dating from
Prehistoric time through the 14th century through an
examination of selected achievements in the humanities
and the arts. This course will help students foster an
understanding of human heritage as it recognizes
individuals, societies, and cultures that have shaped
our modern existence. |
| Literature and Film |
| Course Number |
HUMN401 |
| Credits |
4.0 |
This course examines literature and film and provides the
opportunity for the student to compare and contrast the
presentation of a story through different media. Analysis of
literary works and critique of their film adaptations will allow
the student to determine the characteristics of “successful”
adaptation. |
| College Algebra |
| Course Number |
MATH130 |
| Credits |
4.0 |
This course is designed to enable students to reason
quantitatively from a variety of mathematical perspectives.
Topics include statistics, logic, geometry, estimation, and the
process of problem solving. |
| Ethics |
| Course Number |
PHIL405 |
| Credits |
4.0 |
Ethics is the study of moral philosophy in relation to society
and human behavior. Students will study theoretical and
applied ethical constructs, from both a Western and non-
Western approach, that shape beliefs and relate to
decision-making processes. |
| Environmental Science |
| Course Number |
SCIE201 |
| Credits |
4.0 |
This course investigates biological science and the effects of
humans on the earth’s ecosystem. Topics discussed may
include basic ecology, human populations, water, air, and land
pollution, energy consumption, allocation of natural
resources, alternative forms of energy, legislation, and citizen
action. |
| Physical Anthropology |
| Course Number |
SCIE310 |
| Credits |
4.0 |
This course is an exploration of the principles of Physical
Anthropology, covering genetic processes underlying the
expression of population, the appearance of the hominids
approximately 4 million years ago, and their subsequent
development to the present. Students will be introduced to
primate evolution, theoretical perspectives, and the
technologies associated with human development. Medical
anthropology and basic genetics will be examined. |
| Cultural Diversity |
| Course Number |
SOCS201 |
| Credits |
4.0 |
This course is designed to enhance understanding of and
appreciation for human diversity through the critical analysis
of sociological, socioeconomic and cultural issues. The
class will explore topics from a variety of perspectives and
viewpoints as a means of developing deeper insight into how
race, ethnicity, social class, gender, sexuality, and religion
affect human relations. |
| Political Science |
| Course Number |
SOCS401 |
| Credits |
4.0 |
This course examines the scope and method of political
science. This course explores the social nature of politics,
with a focus on how power and opinions are distributed
throughout a variety of populations, colleges, and political
entities. Students will have the opportunity to analyze the
effects of American culture and media on political structures
and decision-making processes, and will contemplate the
effects of international relations and political changes on
contemporary society. |
Program description: Graphic Design professionals are finding opportunities in the new world of technology. The Associate of Applied Science and Bachelor of Fine Arts Degree Programs in Visual Communications with a concentration in Graphic Design training from the Academy can provide you with the skills training you need to prepare for a graphic design career.