Education Database Online

Designed to facilitate personal and professional success, this course introduces the student to the purposes and processes of the university.An emphasis is placed on study, communication and thinking skills that support academic achievement.

h is course emphasizes the use of accounting by managers in a business environment. Topics covered include accounting concepts, internal control, current assets, noncurrent assets, liabilities, and equity. h e course is specii cally designed for nonaccounting majors, and emphasis is placed on accounting areas affecting business owners and managers.

This course includes analysis and study of macroeconomic theory, principles and practice.

This course gives students an overview of global business. Students receive an introduction to the terminology and the cultural, economic, strategic, market, and production differences encountered in the global business environment. This course serves as an introduction to the factors involved in making business decisions regarding globalization. Case studies and real-world scenarios will illustrate the reality of doing business on this broad scale.

Business math presents math skills and knowledge that students can apply to solve financial problems

This course will give students an introductory overview of management theory, management functions, organizational structure, daily management responsibilities, ethics, and current management tools and resources. Theoretical concepts will be illustrated with practical application to real-world management problems and scenarios.

In this course, students will create a business plan applying the principles of small business organization and management. Students will enhance problem-solving skills and develop a foundational understanding of entrepreneurial principles.

This course emphasizes how accounting information can be used to aid management in planning business activities, controlling operations, and making decisions that promote profitability and sustainability. Topics covered include financial statement analysis, budgeting, cost behavior, cost-volume-profit analysis, variance analysis, balanced scorecard, and relevant cost analysis in the decision-making process.

This course explores human behavior in organizations. Students examine individual behavior, attitudes, personality, values, perception, and emotions and how these affect organization outcomes. The course also looks at the theories, concepts, and application of motivation, as well as the importance of stress management and professional ethics and etiquette. Students gain an understanding and appreciation for communication processes, channels, and styles. They also gain a set of organizational design tools.

Students apply ethical theories to business situations and evaluate the effects various decisions have on stakeholders. Topics include the foundations of moral development and ethical decision making; business ethics; corporate social responsibility and stakeholder management; and the responsibilities of business to employees, the environment, community, customers, and shareholders.

This course explores how an organization collects and interprets information about the marketplace to develop effective strategies. It covers the use of statistical and analytical techniques used to measure and predict consumer behavior, assist product and service developers, guide sales or service management decisions, and evaluate marketing initiatives. The use of the Internet in marketing research is an integral part of the course.

This course combines theory with practical applications in developing and managing software applications that support business functions. Key issues such as risk management, technology transfer, control, modeling and quality assurance are covered.

Corporate Finance is an upper-level finance course designed to provide a framework for understanding and analyzing investment and financial decisions of corporations. A basic understanding of how financial assets are priced is necessary to understand how to make a good decision for the corporation.

This course demonstrates how to create a strategic business plan. Students learn how to craft, communicate, implement, and monitor a strategic plan, reformulating it as the need arises.

This course explores various Internet marketing strategies and the role marketing plays in building a successful website. Students learn how to use the Web to earn revenue and build recognition. Different marketing strategies are introduced to drive Internet traffic to a site as well as to keep audiences coming back.

This course looks at integrated marketing communications through a comprehensive plan that evaluates the strategic roles of general advertising, direct response, sales promotion, and public relations. It examines both established advertising media (print, radio, and television) and alternative and emerging medias (the Internet and beyond), focusing on how they influence communication strategies to manage demand and to sell products and services.

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.

This course covers data modeling for health care systems. Students will be introduced to the following topics: entity-relationship modeling, normal forms, database creation, and data manipulation using SQL. Students will complete hands-on assignments and case studies related to the health care industry.

Designed to facilitate personal and professional success, this course introduces students to the purposes and processes of university education. An emphasis is placed on study, communication, and thinking skills that support academic achievement. Students also examine the relationship between learning and motivation. Choose either CS114 or CS121.

Designed to facilitate personal and professional success, this course introduces the student to the purposes and processes of the university.An emphasis is placed on study, communication and thinking skills that support academic achievement.

Learning The Value Of Self-promotion Equips Students To Demonstrate Their Skills To An Audience. This Course Investigates The World Wide Web And The Internet. Students Learn The Basic Concepts Of Web Development And E-commerce Along With Basic Web Page Design. By Creating An Individual Online Portfolio Or Biography Using Html, Xhtml, And Css (cascading Style Sheets), Students Will Develop Skills For Today And Tomorrow.

This course is an introduction to relational database management systems. Students will use a relational database management system to create and maintain a database. Students will create filters, sorts, queries, forms, and reports. Emphasis will be placed on the skills needed to meet user requirements.

This course covers data modeling for health care systems. Students will be introduced to the following topics: entity-relationship modeling, normal forms, database creation, and data manipulation using SQL. Students will complete hands-on assignments and case studies related to the health care industry.

Students will explore the basic concepts of information technology including hardware, software, and networks. The student will gain a practical understanding of how computer hardware and operating systems work. Topics include personal computer configuration and maintenance, along with the fundamentals of system software installation and administration.

This course introduces the fundamentals of programming using Visual Basic. Basic concepts and syntax used to write programs, including variables, input, output, looping, and program flow, are introduced. Students will design and develop simple, graphical user interface-based applications using the Visual Studio development environment.

This course is an introduction to object-oriented programming in Java, where students learn analysis and design techniques of software engineering. Projects and assignments cover numerous aspects of program development. Students successfully completing the course will have the necessary background to analyze, design, and implement basic software solutions in Java.

This course introduces the concepts behind today's networks. It outlines current network design, explaining the OSI Model and the methods of carrying data over wired and wireless media. Other topics include fundamental network design components such as topologies and access methods, basic administration of network operating systems, and troubleshooting methods for data transmission and recovery.

This course will give students an introductory overview of management theory, management functions, organizational structure, daily management responsibilities, ethics, and current management tools and resources. Theoretical concepts will be illustrated with practical application to real-world management problems and scenarios.

In this course, students will create a business plan applying the principles of small business organization and management. Students will enhance problem-solving skills and develop a foundational understanding of entrepreneurial principles.

This course gives students an overview of global business. Students receive an introduction to the terminology and the cultural, economic, strategic, market, and production differences encountered in the global business environment. This course serves as an introduction to the factors involved in making business decisions regarding globalization. Case studies and real-world scenarios will illustrate the reality of doing business on this broad scale.

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.

This course explores the concepts and purpose of information technology infrastructure. Emphasis is placed on expanding the student’s knowledge of computer networks and data transmissions and applying those concepts to an organization’s technology requirements.

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.

This course introduces activities related to website development. The concepts begin with the planning stages of interface design, site mapping, and storyboards. Elements such as tables, forms, rollover buttons, hyperlinks, text formatting and management, navigation systems, inserting multimedia, and implementing Cascading Style Sheets will be explored.

Students will learn how to create appropriate Web graphics using popular image editing tools. Throughout the course, they will create a collection of custom graphics that will be displayed in an e-portfolio layout. Topics will include resizing, resolution, optimization, digital photo enhancement, custom banner and button creation, and more.

This course explores various Internet marketing strategies and the role marketing plays in building a successful website. Students learn how to use the Web to earn revenue and build recognition. Different marketing strategies are introduced to drive Internet traffic to a site as well as to keep audiences coming back.

This course looks at integrated marketing communications through a comprehensive plan that evaluates the strategic roles of general advertising, direct response, sales promotion, and public relations. It examines both established advertising media (print, radio, and television) and alternative and emerging medias (the Internet and beyond), focusing on how they influence communication strategies to manage demand and to sell products and services.

Designed to facilitate personal and professional success, this course introduces the student to the purposes and processes of the university.An emphasis is placed on study, communication and thinking skills that support academic achievement.

h is course emphasizes the use of accounting by managers in a business environment. Topics covered include accounting concepts, internal control, current assets, noncurrent assets, liabilities, and equity. h e course is specii cally designed for nonaccounting majors, and emphasis is placed on accounting areas affecting business owners and managers.

This course reviews the complete accounting cycle and the creation and management of accounting information for business entities.

This course includes analysis and study of macroeconomic theory, principles and practice.

Business math presents math skills and knowledge that students can apply to solve financial problems

This course will give students an introductory overview of management theory, management functions, organizational structure, daily management responsibilities, ethics, and current management tools and resources. Theoretical concepts will be illustrated with practical application to real-world management problems and scenarios.

This course emphasizes how accounting information can be used to aid management in planning business activities, controlling operations, and making decisions that promote profitability and sustainability. Topics covered include financial statement analysis, budgeting, cost behavior, cost-volume-profit analysis, variance analysis, balanced scorecard, and relevant cost analysis in the decision-making process.

This course explores human behavior in organizations. Students examine individual behavior, attitudes, personality, values, perception, and emotions and how these affect organization outcomes. The course also looks at the theories, concepts, and application of motivation, as well as the importance of stress management and professional ethics and etiquette. Students gain an understanding and appreciation for communication processes, channels, and styles. They also gain a set of organizational design tools.

This course explores how an organization collects and interprets information about the marketplace to develop effective strategies. It covers the use of statistical and analytical techniques used to measure and predict consumer behavior, assist product and service developers, guide sales or service management decisions, and evaluate marketing initiatives. The use of the Internet in marketing research is an integral part of the course.

This Course Studies Business Process Analysis Through The Business Process Management (bpm) Model. Topics Include Bpm Phase Steps, Outputs In Relation To The Model As A Whole, And The Roles Of The Essential Elements That Define The Model Universe: Leadership, Project Management, And People Change Management. Common Risks And Mitigation Strategies Will Be Assessed Throughout The Course Of Study.

This course examines the major economic factors that affect business decision making. This course will focus on microeconomics, macroeconomics, and international trade. Students will learn applications of economic principles.

This course gives students practical job experience in the field of business. Students will arrange an externship working in a management position with a cooperating employer. The externship provides students an opportunity to learn about a business management career field through practical, real-world experiences and mentoring from a business professional. This experience will enrich their business and management skills and provide a better understanding of the level of expertise needed to be successful in their career. Externships must be preapproved by the Dean prior to the start of the term. Students who fail this course on the first attempt may not reenroll in this course without approval of the Dean.

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.

This course explores various Internet marketing strategies and the role marketing plays in building a successful website. Students learn how to use the Web to earn revenue and build recognition. Different marketing strategies are introduced to drive Internet traffic to a site as well as to keep audiences coming back.

This course looks at integrated marketing communications through a comprehensive plan that evaluates the strategic roles of general advertising, direct response, sales promotion, and public relations. It examines both established advertising media (print, radio, and television) and alternative and emerging medias (the Internet and beyond), focusing on how they influence communication strategies to manage demand and to sell products and services.

Affiliate marketing is a powerful and longstanding marketing method for the Internet. This type of marketing promotes Internet businesses in which affiliates are rewarded for every visitor, subscriber, customer, and/or sale provided by their efforts. Methodologies that assist the affiliate marketing structure are: search engine optimization, paid search engine marketing, email marketing, and displayed advertising. The goal of the Affiliate Marketing Course is to teach students to evaluate whether affiliate marketing is the appropriate type of marketing for their product/service. Students will also evaluate and create financial overviews for an affiliate marketing campaign.

The Digital Storytelling Course leads the student through the methods and techniques of creating personal digital content using the Apple iLife Suite. In this course, students are asked to explore this powerful suite of tools to create many pieces of personal expression, including Podcasts, movies, and websites. The design concepts reinforced in this course show that they could be used across all types of media.

The Display Advertising Course explores the influence of the Internet and websearch optimization on the entertainment business industry, and how understanding and exploiting these strategies can help an entertainment business become a strategic force on the web. Students explore the advantages of understanding these concepts and the potential impact of the Internet on his or her entertainment business, while also learning the best strategic methods for positioning a product for success on the Internet.

Email marketing is a form of direct marketing that uses electronic mail as a means to communicate a message. The goal of the Email Marketing Principles Course is to teach students how to determine if an email marketing campaign is correct for their audience and products/services, and how to produce and create an effective email campaign. Additional topics that will be covered include developing emails with a creative purpose that facilitate sales and develop customer loyalty; creating emails that attract new customers and encourage timely sales; and developing email campaigns that perpetuate and strengthen a company’s brand.

The Final Project Course teaches students how to research, develop, and write an Internet marketing proposal for a new business concept. Students work individually on an Internet marketing idea and conduct the necessary research in order to create a cohesive and compelling Internet marketing proposal. The final project entails a comprehensive review of students’ entire academic experience, including application of proper research methodologies, business writing skills and proposal preparation, and development of a financial report, various Internet marketing strategies, management plan, and company website

The Fundamentals of Web Design Course overviews the process of Web page creation and it importance within Internet marketing. This course expands on the knowledge presented in the Introduction to Scripting Languages course by teaching students to identify CSS (Cascading Style Sheets) and how they are used to add style to Web documents. This course examines how graphics are used within Web pages and the various image file formats used on the Web. A brief overview of the Web page creation process is also covered.

One of the most powerful components of the Internet is its ability to connect products and services to the global consumer. In the Global Internet Marketing Strategies Course, students learn how to evaluate the global Internet market through a variety of methodologies and incorporate them into a cohesive Internet marketing plan that will reach the global consumer. Course topics include: global Internet marketing concepts, campaign development, cultural assessments, global consumer behavior, marketing research methodologies, and ethical and legal issues.

variety of business models that apply to the Internet and e-commerce. The Internet Business Models Course covers both traditional and unique Internet business models that can facilitate the growth of a company’s product and/or services. This knowledge assists students in evaluating the model that works best for their product/ services, and will encourage consumers to buy and become loyal customers.

online, as well as what and why they buy online. The course studies the Internet consumer from a psychological perspective in order to understand how to design a successful Internet site and to create a marketing message that reaches the consumer. Students in this course examine several specialized topics that relate to the online consumer, and through these topics attempt to understand and predict online buyer decision-making.

The Internet is a complicated world when it comes to law and legal issues. In the Internet Law and Legal Issues Course, students examine a variety of course topics covering all of the subject areas related to this complex digital medium. It is vital that students understand how to protect their company and how to respect their consumer. A large portion of this course consists of examining case studies and analyzing controversial legal decisions regarding the Internet.

In the Internet marketing field, it’s vital to know how to extract from business resources data that will provide information about your product/service, as well as your consumer’s behavior. The Internet Marketing Research Strategies Course focuses on accomplishing these goals through research and understanding research methodologies that are specific to the Internet. Internet marketers must be able to conduct research that constructs a marketing vision substantiated by data and facts, ultimately validating the financial investment of the company. Topics that will be covered in this course include: researching competitors, consumer behaviors, proper messaging, correct pricing, market behavior, and exit strategies

The Introduction to Internet Marketing Course presents an overview of the exciting and effective world of marketing of products/services over the Internet. This course addresses all of the creative and technical aspects of maintaining a marketing website, including the importance of web design, web development, advertising, public relations, and sales. This course also defines key terms, such as: search engine marketing, display advertising, email marketing, affiliate marketing, interactive advertising, new media distribution, blog and viral marketing, and search engine optimization

The Introduction to Mobile Advertising Course covers creating mobile advertisements, as well as evaluating this type of advertising for an Internet product/service. In addition to understanding this business model, students must learn how to integrate and strategically develop their products/services for the mobile market. The main goal of this course is to address the specific topics related to advertising for mobile phones and other mobile products. Other topics covered include privacy issues and legal issues.

The Introduction To Scripting Languages Course Examines The Process Of Understanding The Languages That Create The Web And How They Can Be Used In Marketing For The Internet. Students Will Learn How To Identify The Languages Of Html (hypertext Markup Language) And Xhtml (extensible Hypertext Markup Language) And How They Are Used In The Creation Of Web Pages. This Course Will Also Provide A Basic Understanding Of Js (javascript) And Its Use-cases.

The Introduction to Web Interface and Usability Course teaches students the concepts and strategies needed to create successful web interfaces. In this course, students examine the foundation of creating logical, intuitive, and clear web interfaces used by companies worldwide. This course examines design principles relating from usability, visualization, and functionality constructs.

The New Media Distribution Channels Course teaches students how to analyze new media distribution channels to determine how to market and deploy their products/services over a multitude of platforms. Students examine a variety of advanced media components; assess which distribution channels can best help them to accomplish their marketing goals, and then integrate their product/service into those channels, making alterations as needed. The course will take students over the following new media distribution channels: Web 2.0, mobile devices, video games, virtual worlds, Web mash-ups, blogs and wikis, email, social media, interactive TV, and podcasting.

In the Online Communications Course, students learn how to properly communicate with the information technology (IT) team. Students in this course gain foundational knowledge that will assist them in considering the technological limitations of their company. This course also addresses technical topics that must be considered when creating a marketing website and user interface.

In the Online Communications Course, students learn how to properly communicate with the information technology (IT) team. Students in this course gain foundational knowledge that will assist them in considering the technological limitations of their company. This course also addresses technical topics that must be considered when creating a marketing website and user interface.

The Principles of Flash Course explores Flash on the Internet and how to best leverage the Flash Player’s abilities to promote websites. Students will learn how to identify various Flash use-cases and how they relate to current industry marketing techniques and trends. This course will also provide students with a basic overview of the Flash authoring environment including Flash file types, Flash symbol editing, Flash libraries, and Flash publishing profiles

In the Public Relations Course, students examine the topic of public relations (PR) and how this marketing component is different within the Internet community. Students evaluate their products and services and research how the public will perceive these products and services. Students also evaluate PR challenges and strategize how to enhance PR opportunities for their Internet marketing campaign. In this course, students are responsible for creating a variety of PR tools such as media releases, media kits, blogs, and Internet placements.

In the Search Engine Optimization I Course, students are introduced to the complex topic of search engine optimization (SEO), the process of improving the volume and quality of consumer traffic to a website from search engines through search results. This course examines different kinds of searches, including image searches, local searches, and industry-specific vertical search engines. Internet consumer behavior is examined in order to teach students how to increase a website’s relevance and determine how people search for products and services

The Search Engine Optimization II Course builds upon the foundational knowledge imparted in Search Engine Optimization I. This course addresses advanced topics such as link building, site structure improvements, conversion tracking, research and development, keyword strategic development, and understanding barriers of search engine optimization. The main goal of the course is to examine Search Engine Optimization strategies and to develop methodologies to increase quality website consumer traffic.

Social Media Optimization (smo) Is A Set Of Methods For Generating Publicity Through Social Media, Online Communities, And Community Websites. The Course Topics For Social Media Optimization Include Adding Rss Feeds, Adding Blogging Opportunities, And Incorporating Third-party Community Functionalities Such As Photo Slides, Galleries, And Video Sharing. Social Media Optimization Is An Integral Part Of A Successful Internet Marketing Campaign. A Progressive Aim Of Any Social Media Effort Is To Add Value To The Web Community Experience And To Strengthen The Brand’s Presence Within These Communities. Evaluating The Consumer’s Mindset And Altering The Internet Marketing Efforts To Match These Demands Completes This Complicated Task. The Goal In This Course Is To Teach Students How To Incorporate These Methodologies Into Their Internet Marketing Campaign To Create A Strong Presence In Online Communities.

Viral marketing is based on natural behavior, uses preexisting social networks, and produces increased brand awareness through self-replicating processes similar to the spread of a computer virus. There are several methodologies inherent in viral marketing, such as: producing video clips, creating interactive flash games, developing images, or even sending text messages to the consumer. The goal of viral marketing is to inspire consumers to tell others about a product or service in order to increase brand awareness and inspire consumer loyalty. In the Viral Marketing Course, students learn how to evaluate if this marketing approach is appropriate for their product and/or brand. In this course, students are tasked with creating and producing their own viral marketing campaign.

The Web Analytics and Reporting Course shows students how to evaluate whether a website is accomplishing its marketing objectives, and how to report the productivity of the website to the company/client. This data is critical to financial investment in a website, and to forecasting where future monetary investments should go towards strengthening the website’s marketing presence online. This course shows students to correct problems that will in turn strengthen the website’s Internet marketing presence and productivity.

The Website Advertising and Design Principles Course explains how to create a website that embodies web design principles that enhance the marketing message and promote consumer sales. The course covers the following topics: traditional and Internet advertising principles, website design and functionality, web design principles that enhance the consumer experience, and branding. The overall goal of the course is to cover website advertising and website design principles that are specific to the Internet marketing field and will sustain consumer activity and loyalty.

The Business Ethics and Social Responsibility Course presents students with complex, real world ethical problems associated with the management of a business. Through the study of historical and current case studies, students will debate the responsibilities of managers, broaden their awareness of personal, professional, and business ethics, and address the social responsibility of the entertainment industry.

The Intellectual Property Course examines trade secrets, trademarks, patents, and copyrights in connection with methods of protecting creative works. Students explore acquisition, licensing, sale, and transfer of rights as they relate to music, digital media, animation, gaming, film, and show production. Rights and issues related to independent contractors and work-for-hire employees are also addressed.

The Introduction to Management Course analyzes the management principles that lead to a successful company, as well as the nature of business decisions. Students learn about creating and maintaining organizational structure within leadership and legal contexts, and further examine human resource principles. The course also contains an introduction to risk management principles and practices, provides different types of risks and the strategies used to minimize them in relation to physical assets, legal liability, employee benefit programs, taxes, and retirement costs.

40 hours, 4 credits This course is designed to introduce students to new models for the practice of business as it is affected by new technologies. From ethical issues related to customer privacy to the problems related to timely contract fulfillment, this course engages the student in analyzing the potentials and problems the Internet offers. Topics covered include a survey of strategies and organizational models for new and existing businesses on the Internet, the impact of e-commerce on customer relations (advertising, marketing, customer service), using information technologies for accounting, managing inventories and security, and designing strategies for keeping current with changes in the practice of e-business. Prerequisite: none

40 hours, 4 credits This course combines a unique mix of business, writing, and technical skills as students develop an understanding of the basics of search marketing, a search marketing program, and the steps involved in the execution and tracking of success. This course will assist students in understanding the complexities and similarities of online marketing vehicles, paid marketing, organic marketing, and how to purchase online media for the purpose of creating a quality marketing mix. Prerequisite: E-Commerce

40 hours, 4 credits This course is designed to give students an indepth understanding of e-Marketing strategies and techniques and how to apply them to help organizations achieve their online sales and marketing objectives. Key areas of focus include email marketing, social media, and online PR. Prerequisite: E-Commerce

40 hours, 4 credits This course teaches the fundamentals of how to use web analytics concepts, tools, and techniques to harness the power of an organization’s website to create measureable business value, increase customer retention, and build customer loyalty. Prerequisites: Search Engine Marketing; E-Commerce

40 hours, 4 credits This course gives students an in-depth understanding of Internet law and how it applies to online commerce and today’s business transactions. Prerequisite: Business Law

40 hours, 4 credits This course teaches students the business strategies and techniques for website design and development. Key areas include usability studies, information architecture design, and working with information technology professionals to develop the website. Prerequisites: Advanced Search Engine Marketing Strategies, Marketing and Web Analytics

40 hours, 4 credits This course is designed to give students an in-depth understanding of search engine optimization and search engine marketing strategies and techniques and how to apply them to help organizations achieve their online sales and marketing objectives. Prerequisite: Search Engine Marketing

This course defines accounting objectives and their relation to business. The student will be taught the fundamental principles of bookkeeping. The trial balance, working papers, financial statements, and completing an accounting cycle are introduced. The course will emphasize valuing assets, including property, plant and equipment, inventory, and accounts receivable, and will address the classification of accounts, notes, payroll liabilities, and monthly adjustments. Prerequisite: none

This course is a further continuation of Financial Accounting I and will stress financial statement analysis for partnerships and corporations. It will also emphasize corporate accounting, corporate issuing and investing in debt and equity securities, financial and cash-flow analysis, and decisionmaking. The course will include manufacturing accounting methods used for budgeting and forecasting. Prerequisite: Financial Accounting I

This course is a study of the characteristics and functions of business in a free enterprise environment and how business impacts the economy in which we live. Characteristics studied may include opportunities, organizations, management, marketing, analysis and any other activities related to general ownership and operation. Prerequisite: none

This course serves as an introduction to the marketing concept, integrating seven key marketing perspectives. Topics include consumer buying behavior, business-to-business markets and organizational buying behavior, market research techniques, fundamental pricing concepts, marketing channels and logistics, integrated marketing communications, and marketing’s role in electronic commerce. Prerequisite: none

This course presents fundamental principles of law applicable to business transactions. The course relates areas of legal environment of business and sales contracts. Principles of law that apply to government, regulations, commercial paper, property, bailments, agency and business organizations are addressed. Prerequisite: none

This course teaches communication theory and skills for developing professional documents and oral presentations for audiences in diverse communities and disciplines. To equip students to communicate effectively, this course emphasizes thinking and writing within global contexts, in collaborative situations, and in various electronic environments. Prerequisite: Passing grade in Foundations of English II or placement determined by STEP assessment score.

This course presents an examination of current moral and ethical issues that arise in the world of business, as well as an analysis of the main theories of moral obligation, right and wrong action, and good and bad values. Prerequisite: none

40 hours, 3 credits This course teaches students basic to advanced computer concepts and skills, including creating and modifying Word documents, designing databases, spreadsheet creation and analysis, using the Internet and e-commerce tools, and creating presentations with enhanced features and web tools. Prerequisite: none

The course is designed to study the personal and professional characteristics necessary for obtaining and maintaining suitable employment. The student will assemble a complete job-seeking portfolio including his/her resume and references, letters of application and appreciation, documentation of work and educational history, and demonstration of skills through examples of student work. The course includes an in-depth study of selfmarketing approaches, job interviewing techniques and professionalism as well as participation in a mock interview. Prerequisite: none

This course provides a survey of the theory and application of managerial accounting principles. Topics include cost behaviors, production costing methods, data processing, economic analysis, budgeting, and management and financial control.

Students are introduced to the foundations of management information systems. This includes current trends, fundamental MIS technology concepts, applications for business functions, and management practice. Students will gain exposure to analyzing, utilizing, and supervising integrated management information systems.

Students will learn research and report writing for academic settings. Topics will include qualitative and quantitative research methodology, literature reviews, information literacy, and academic report writing. Prerequisite: English Composition or Professional Communication

This seminar course examines diversity from a personal, group, organizational, national, and global perspective. Students will explore stereotypes of individuals within organizations,and they will study how these stereotypes affect people within the workplace. Students will also examine issues in conducting business and managing people within a global setting.

This course is designed to integrate prior business courses through study, discussion, and creation of strategic management plans. Students will evaluate the key functions of organizations and integration of these functions to understand the best practices used to achieve competitive advantages. Topics will include strategic formulation, implementation, and evaluation.

This seminar course examines current issues within the management field. This course is highly interactive in that both students and faculty are actively engaged in researching, presenting, and discussing course materials. In addition to gaining in-depth exposure to a current key topic in the field, students learn to become active and effective members of a professional learning community. Prerequisite: Principles of Management

This course presents an overview of the law, legal system, and ethics and how they apply to the business world and business transactions. Public and private law are addressed. Critical thinking and ethical analysis are key areas of focus throughout the course.

n this course, students analyze, synthesize, evaluate, and create new knowledge by reviewing, contemplating, and applying theoretical concepts studied throughout their degree in creating a solution for an actual management need. This course is designed to be taken during the student’s last semester.

This course teaches students how to use statistics in each business discipline, including marketing, management, accounting, and finance.

This seminar course builds upon the theories introduced in Organizational Behavior Analysis. In this course, students examine how qualitative approaches, quantitative approaches, and process-based approaches to organizational development through the stories of professionals involved in organizational change. Students will critically examine the design, management, and control of organizational development programs

This course examines developing, designing, and implementing marketing programs, processes, and activities. Key areas of focus include capturing market insights, brand building strategies, market segmentation, and delivering and communicating value.

This course is designed to explore human behavior in work settings from an interdisciplinary perspective. The following topics will be studied and analyzed from a management perspective: organizational structure, leadership, power, conflict management, individual and group dynamics, motivation, morale, and communication.