Online Internet Marketing Courses at Accredited Schools

Kaplan University, the school below with the highest overall ranking, is effective at equipping students via its internet marketing courses to be successful internet marketers, internet business specialists, internet entrepreneurs, internet business professionals, etc. and connect them to future employers. According to the US Bureau of Labor Statistics, at present there are 169,330 people employed as marketing managers alone in the US, and their average annual salary is $120,070. Market research analysts make on average $67,500 per year and there are about 226,410 of them employed today.

Internet Marketing Organizations Internet Marketing Common Job Tasks
  • putting a positive spin on what their company has to offer
  • knowing their demographic and on which sites to place banner advertising
  • relaying information
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Ranked by Excellence

Internet Marketing Courses at Kaplan University

Program Name: B.S. in Internet Marketing

Program description:

Program Name: BS in Information Technology - New Media /Internet Marketing
Data Modeling For Health Informatics
Course Number IT 238
Credits 5.0

This course covers data modeling for health care systems. Students will be introduced to the following topics: entity-relationship modeling, normal forms, database creation, and data manipulation using SQL. Students will complete hands-on assignments and case studies related to the health care industry.


Academic Strategies For The It Professional
Course Number CS 114
Credits 5.0

Designed to facilitate personal and professional success, this course introduces students to the purposes and processes of university education. An emphasis is placed on study, communication, and thinking skills that support academic achievement. Students also examine the relationship between learning and motivation. Choose either CS114 or CS121.


pathways to academic success
Course Number CS 121

Designed to facilitate personal and professional success, this course introduces the student to the purposes and processes of the university.An emphasis is placed on study, communication and thinking skills that support academic achievement.


Introduction To Website Development
Course Number IT 117
Credits 5.0

Learning The Value Of Self-promotion Equips Students To Demonstrate Their Skills To An Audience. This Course Investigates The World Wide Web And The Internet. Students Learn The Basic Concepts Of Web Development And E-commerce Along With Basic Web Page Design. By Creating An Individual Online Portfolio Or Biography Using Html, Xhtml, And Css (cascading Style Sheets), Students Will Develop Skills For Today And Tomorrow.


Database Concepts Using Microsoft Access
Course Number IT 163
Credits 5.0

This course is an introduction to relational database management systems. Students will use a relational database management system to create and maintain a database. Students will create filters, sorts, queries, forms, and reports. Emphasis will be placed on the skills needed to meet user requirements.


Data Modeling For Health Informatics
Course Number IT 238
Credits 5.0

This course covers data modeling for health care systems. Students will be introduced to the following topics: entity-relationship modeling, normal forms, database creation, and data manipulation using SQL. Students will complete hands-on assignments and case studies related to the health care industry.


Foundations In Information Technology
Course Number IT 190
Credits 5.0

Students will explore the basic concepts of information technology including hardware, software, and networks. The student will gain a practical understanding of how computer hardware and operating systems work. Topics include personal computer configuration and maintenance, along with the fundamentals of system software installation and administration.


Foundations Of Programming Using Visual Basic
Course Number IT 193
Credits 5.0

This course introduces the fundamentals of programming using Visual Basic. Basic concepts and syntax used to write programs, including variables, input, output, looping, and program flow, are introduced. Students will design and develop simple, graphical user interface-based applications using the Visual Studio development environment.


Foundations Of Programming Using Java
Course Number IT 258
Credits 5.0

This course is an introduction to object-oriented programming in Java, where students learn analysis and design techniques of software engineering. Projects and assignments cover numerous aspects of program development. Students successfully completing the course will have the necessary background to analyze, design, and implement basic software solutions in Java.


Networking Concepts
Course Number IT 273
Credits 5.0

This course introduces the concepts behind today's networks. It outlines current network design, explaining the OSI Model and the methods of carrying data over wired and wireless media. Other topics include fundamental network design components such as topologies and access methods, basic administration of network operating systems, and troubleshooting methods for data transmission and recovery.


Introduction To Management
Course Number MT 140
Credits 5.0

This course will give students an introductory overview of management theory, management functions, organizational structure, daily management responsibilities, ethics, and current management tools and resources. Theoretical concepts will be illustrated with practical application to real-world management problems and scenarios.


Small Business Management
Course Number MT 209
Credits 5.0

In this course, students will create a business plan applying the principles of small business organization and management. Students will enhance problem-solving skills and develop a foundational understanding of entrepreneurial principles.


Global Business
Course Number MT 220
Credits 5.0

This course gives students an overview of global business. Students receive an introduction to the terminology and the cultural, economic, strategic, market, and production differences encountered in the global business environment. This course serves as an introduction to the factors involved in making business decisions regarding globalization. Case studies and real-world scenarios will illustrate the reality of doing business on this broad scale.


Project Managment I
Course Number IT 301
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


Human Computer Interaction
Course Number IT 302
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


Technology Infrastructure
Course Number IT 331
Credits 6.0

This course explores the concepts and purpose of information technology infrastructure. Emphasis is placed on expanding the student’s knowledge of computer networks and data transmissions and applying those concepts to an organization’s technology requirements.


Internet Business Fundamentals
Course Number IT 337
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


Structured Query language
Course Number IT 350
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


IT Consulting Skills
Course Number IT 402
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


System Analysis and Design
Course Number IT 460
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


Bachelor's Capstone in Information Technology
Course Number IT 499
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


Website Development
Course Number IT 245
Credits 5.0

This course introduces activities related to website development. The concepts begin with the planning stages of interface design, site mapping, and storyboards. Elements such as tables, forms, rollover buttons, hyperlinks, text formatting and management, navigation systems, inserting multimedia, and implementing Cascading Style Sheets will be explored.


Fundamentals of Web Graphics
Course Number IT 247
Credits 5.0

Students will learn how to create appropriate Web graphics using popular image editing tools. Throughout the course, they will create a collection of custom graphics that will be displayed in an e-portfolio layout. Topics will include resizing, resolution, optimization, digital photo enhancement, custom banner and button creation, and more.


Marketing
Course Number MT 219
Credits 5.0

Internet Marketing
Course Number IT 437
Credits 6.0

This course explores various Internet marketing strategies and the role marketing plays in building a successful website. Students learn how to use the Web to earn revenue and build recognition. Different marketing strategies are introduced to drive Internet traffic to a site as well as to keep audiences coming back.


Advertising in the Twenty-First Century
Course Number MT 359
Credits 6.0

This course looks at integrated marketing communications through a comprehensive plan that evaluates the strategic roles of general advertising, direct response, sales promotion, and public relations. It examines both established advertising media (print, radio, and television) and alternative and emerging medias (the Internet and beyond), focusing on how they influence communication strategies to manage demand and to sell products and services.


Marketing Management
Course Number MT 450

Program description: Students enrolled in the Bachelor of Science in Information Technology with a career focus area in/ New Media and Internet Marketing program have the opportunity to learn from courses in information technology, networking technology, and marketing. Learn more about the Bachelor of Science in Information Technology with a career focus area in New Media and Internet Marketing program at Kaplan University here.

Program Name: BSBA - New Media/Internet Marketing
academic strategies for the business professional
Course Number CS 113
Credits 5.0

Designed to facilitate personal and professional success, this course introduces the student to the purposes and processes of the university.An emphasis is placed on study, communication and thinking skills that support academic achievement.


Accounting For Nonaccounting Majors
Course Number AC 113
Credits 5.0

h is course emphasizes the use of accounting by managers in a business environment. Topics covered include accounting concepts, internal control, current assets, noncurrent assets, liabilities, and equity. h e course is specii cally designed for nonaccounting majors, and emphasis is placed on accounting areas affecting business owners and managers.


Accounting 1
Course Number AC 114

This course reviews the complete accounting cycle and the creation and management of accounting information for business entities.


Macroeconomics
Course Number Bu 204

This course includes analysis and study of macroeconomic theory, principles and practice.


Business math
Course Number MM 255

Business math presents math skills and knowledge that students can apply to solve financial problems


Introduction To Management
Course Number MT 140
Credits 5.0

This course will give students an introductory overview of management theory, management functions, organizational structure, daily management responsibilities, ethics, and current management tools and resources. Theoretical concepts will be illustrated with practical application to real-world management problems and scenarios.


Human Resource Mangement
Course Number MT 203

Finance
Course Number MT 217
Credits 5.0

Marketing
Course Number MT 219
Credits 5.0

Managerial Accounting for Business Professionals
Course Number AC 330
Credits 6.0

This course emphasizes how accounting information can be used to aid management in planning business activities, controlling operations, and making decisions that promote profitability and sustainability. Topics covered include financial statement analysis, budgeting, cost behavior, cost-volume-profit analysis, variance analysis, balanced scorecard, and relevant cost analysis in the decision-making process.


Organizational Behavior
Course Number MT 302
Credits 6.0

This course explores human behavior in organizations. Students examine individual behavior, attitudes, personality, values, perception, and emotions and how these affect organization outcomes. The course also looks at the theories, concepts, and application of motivation, as well as the importance of stress management and professional ethics and etiquette. Students gain an understanding and appreciation for communication processes, channels, and styles. They also gain a set of organizational design tools.


Business Law
Course Number MT 311
Credits 6.0

Marketing Research
Course Number MT 355
Credits 6.0

This course explores how an organization collects and interprets information about the marketplace to develop effective strategies. It covers the use of statistical and analytical techniques used to measure and predict consumer behavior, assist product and service developers, guide sales or service management decisions, and evaluate marketing initiatives. The use of the Internet in marketing research is an integral part of the course.


Business Process Management
Course Number MT 400
Credits 6.0

This Course Studies Business Process Analysis Through The Business Process Management (bpm) Model. Topics Include Bpm Phase Steps, Outputs In Relation To The Model As A Whole, And The Roles Of The Essential Elements That Define The Model Universe: Leadership, Project Management, And People Change Management. Common Risks And Mitigation Strategies Will Be Assessed Throughout The Course Of Study.


Managerial Economics
Course Number MT 445
Credits 6.0

This course examines the major economic factors that affect business decision making. This course will focus on microeconomics, macroeconomics, and international trade. Students will learn applications of economic principles.


Management Capstone Externship
Course Number MT 490
Credits 6.0

This course gives students practical job experience in the field of business. Students will arrange an externship working in a management position with a cooperating employer. The externship provides students an opportunity to learn about a business management career field through practical, real-world experiences and mentoring from a business professional. This experience will enrich their business and management skills and provide a better understanding of the level of expertise needed to be successful in their career. Externships must be preapproved by the Dean prior to the start of the term. Students who fail this course on the first attempt may not reenroll in this course without approval of the Dean.


Marketing
Course Number MT 219
Credits 5.0

Internet Business Fundamentals
Course Number IT 337
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


Internet Marketing
Course Number IT 437
Credits 6.0

This course explores various Internet marketing strategies and the role marketing plays in building a successful website. Students learn how to use the Web to earn revenue and build recognition. Different marketing strategies are introduced to drive Internet traffic to a site as well as to keep audiences coming back.


Advertising in the Twenty-First Century
Course Number MT 359
Credits 6.0

This course looks at integrated marketing communications through a comprehensive plan that evaluates the strategic roles of general advertising, direct response, sales promotion, and public relations. It examines both established advertising media (print, radio, and television) and alternative and emerging medias (the Internet and beyond), focusing on how they influence communication strategies to manage demand and to sell products and services.


Marketing Management
Course Number MT 450

Program description: An unstoppable combination. A core competency in business communications paired with comprehensive strategic project
management knowledge will undoubtedly give you the competitive edge in today’s global project-oriented marketplace. This
degree program will you equip you with tangible communications strategies and expertise for leadership in business while
providing you with critical management skills to optimize performance throughout any project life cycle.

Program Name: BSIT - New Media / Internet Marketing
Project Managment I
Course Number IT 301
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


Human Computer Interaction
Course Number IT 302
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


Technology Infrastructure
Course Number IT 331
Credits 6.0

This course explores the concepts and purpose of information technology infrastructure. Emphasis is placed on expanding the student’s knowledge of computer networks and data transmissions and applying those concepts to an organization’s technology requirements.


Internet Business Fundamentals
Course Number IT 337
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


Database Design
Course Number IT 354
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


IT Consulting Skills
Course Number IT 402
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


System Analysis and Design
Course Number IT 460
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


Bachelor's Capstone in Information Technology
Course Number IT 499
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


Website Development
Course Number IT 245
Credits 5.0

This course introduces activities related to website development. The concepts begin with the planning stages of interface design, site mapping, and storyboards. Elements such as tables, forms, rollover buttons, hyperlinks, text formatting and management, navigation systems, inserting multimedia, and implementing Cascading Style Sheets will be explored.


Fundamentals of Web Graphics
Course Number IT 247
Credits 5.0

Students will learn how to create appropriate Web graphics using popular image editing tools. Throughout the course, they will create a collection of custom graphics that will be displayed in an e-portfolio layout. Topics will include resizing, resolution, optimization, digital photo enhancement, custom banner and button creation, and more.


Marketing
Course Number MT 219
Credits 5.0

Internet Business Fundamentals
Course Number IT 337
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


Internet Marketing
Course Number IT 437
Credits 6.0

This course explores various Internet marketing strategies and the role marketing plays in building a successful website. Students learn how to use the Web to earn revenue and build recognition. Different marketing strategies are introduced to drive Internet traffic to a site as well as to keep audiences coming back.


Advertising in the Twenty-First Century
Course Number MT 359
Credits 6.0

This course looks at integrated marketing communications through a comprehensive plan that evaluates the strategic roles of general advertising, direct response, sales promotion, and public relations. It examines both established advertising media (print, radio, and television) and alternative and emerging medias (the Internet and beyond), focusing on how they influence communication strategies to manage demand and to sell products and services.


Marketing Management
Course Number MT 450

Program description: The objective of this online degree program is to help prepare you to pursue career advancement in information technology and visual arts by providing you with the knowledge, communication skills, critical thinking skills, creative skills, and technical competencies required in the modern workplace. Study how to design and create real-world e-media products or technical solutions to hardware and software problems, depending on your chosen area of emphasis. If you are interested in starting or advancing your technology career, the Bachelor of Science in Information Technology program could help you meet your career goals.* You can further specialize your degree by pursuing one of the following emphasis areas: database management, Web development, network administration, information security and forensics, project management, new media/Internet marketing, health informatics, or application development.
Discover ways to utilize leading-edge media to promote growth and accessibility of products and services. Study the fundamentals of doing business on the Internet, including key marketing techniques and management, and how to create strategies for effective advertising.
Kaplan University's programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, the University does not guarantee that graduates will be placed in any particular job or employed at all.

Internet Marketing Courses at Florida Tech University Online

Program Name: MBA/Internet Marketing
Management Information Systems
Course Number BUS 54603
Credits 3.0

Internet Marketing
Course Number BUS 5621
Credits 3.0

Integrated Internet Strategies
Course Number BUS 5629
Credits 3.0

Technologies of Internet Marketing
Course Number BUS 5623
Credits 3.0

Essentials of Business Development 1
Course Number BUS 5601
Credits 3.0

Examines necessary tools required to plan and run a successful business venture. Requires integration of concepts, methods and models from accounting, economics and marketing in forming a business plan for a product or service in a case study. First course in a two-course sequence.


Essentials of Business Development 2
Course Number BUS 5602
Credits 3.0

Builds On Bus 5601. Examines And Uses Concepts, Methods And Models From The Functional Business Areas Of Statistics, Finance, Management And Law. Requires Students To Integrate Each Component Into A Complete Business Plan. Prerequisites: Bus 5601.


Managerial Economics
Course Number BUS 5421
Credits 3.0

Provides an understanding of the microeconomic forces that influence firm decision-making. Includes competitive markets and market failure, benefit-cost analysis, demand estimation and forecasting, decision-making under risk and uncertainty, production and cost estimation, and market structure analysis.


Managerial Accounting
Course Number BUS 5431
Credits 3.0

Focuses on internal reporting to managers for use in planning and control, in making nonroutine decisions and in formulating major plans and policies. Covers cost-volume-profit relationships, flexible budgets and standards, job order and process cost, and cost allocation and accumulation.


Financial Management
Course Number BUS 5440
Credits 3.0

Studies the concepts and tools of corporate financial management and financial planning, including capital budgeting, capital structure and net working capital. Considers the importance of ethics in financial decision-making.


Organizational Behavior
Course Number BUS 5450
Credits 3.0

Presents existing research, theories and models explaining how individual and group behavior and processes shape the internal dynamics of organizations. Provides the foundation to understand contemporary debates concerning alternative organizational designs and management practices.


Marketing Management
Course Number BUS 5470
Credits 3.0

Examines the tools and techniques of managing marketing activities as well as an analysis of the marketing process. Emphasizes decision-making, the refinement of skills needed to recognize and solve marketing problems, and effective communication of recommendations. Uses case analysis extensively.


Strategic Management
Course Number BUS 5480
Credits 3.0

In-depth analysis of industries and competitors, and how to build and defend competitive advantages in forming a successful competitive strategy. Case analysis and management simulation convey the multifunctional nature of decision making at the top management level. Augmented by live-case analyses. Must be taken in the final semester prior to graduation.


Program description: The Internet revolution has changed the face of business and continues to do so at an exponential pace. This dynamic calls for a new class of entrepreneurs and business leaders who face the challenge of moving forward or risk being left behind. Position yourself to embrace this new marketing paradigm today, and realize the profound effects e-commerce, mobile technologies and social media can have on your business. These skills are all part of Florida Tech’s MBA with a specialization in Internet Marketing. The program arms you with the core business principles of a traditional MBA and takes you to the next level with proven, cutting-edge Internet marketing strategies every successful leader needs to know. Rooted in the case method approach, this intensive MBA program offers a uniquely collaborative, hands-on education only Florida Tech can offer. In fact, it’s the only degree of its kind to be offered 100% online by a nationally ranked university

Internet Marketing Courses at Full Sail University

Program Name: Internet Marketing Bachelors - Online
Affiliate Marketing
Course Number IMK 443
Credits 3.0

Affiliate marketing is a powerful and longstanding marketing method for the Internet. This type of marketing promotes Internet businesses in which affiliates are rewarded for every visitor, subscriber, customer, and/or sale provided by their efforts. Methodologies that assist the affiliate marketing structure are: search engine optimization, paid search engine marketing, email marketing, and displayed advertising. The goal of the Affiliate Marketing Course is to teach students to evaluate whether affiliate marketing is the appropriate type of marketing for their product/service. Students will also evaluate and create financial overviews for an affiliate marketing campaign.


Digital Storytelling
Course Number IMK 117
Credits 3.0

The Digital Storytelling Course leads the student through the methods and techniques of creating personal digital content using the Apple iLife Suite. In this course, students are asked to explore this powerful suite of tools to create many pieces of personal expression, including Podcasts, movies, and websites. The design concepts reinforced in this course show that they could be used across all types of media.


Display Advertising
Course Number IMK 463
Credits 3.0

The Display Advertising Course explores the influence of the Internet and websearch optimization on the entertainment business industry, and how understanding and exploiting these strategies can help an entertainment business become a strategic force on the web. Students explore the advantages of understanding these concepts and the potential impact of the Internet on his or her entertainment business, while also learning the best strategic methods for positioning a product for success on the Internet.


Email Marketing Principles
Course Number IMK 451
Credits 3.0

Email marketing is a form of direct marketing that uses electronic mail as a means to communicate a message. The goal of the Email Marketing Principles Course is to teach students how to determine if an email marketing campaign is correct for their audience and products/services, and how to produce and create an effective email campaign. Additional topics that will be covered include developing emails with a creative purpose that facilitate sales and develop customer loyalty; creating emails that attract new customers and encourage timely sales; and developing email campaigns that perpetuate and strengthen a company’s brand.


Final Project
Course Number IMK 495
Credits 8.0

The Final Project Course teaches students how to research, develop, and write an Internet marketing proposal for a new business concept. Students work individually on an Internet marketing idea and conduct the necessary research in order to create a cohesive and compelling Internet marketing proposal. The final project entails a comprehensive review of students’ entire academic experience, including application of proper research methodologies, business writing skills and proposal preparation, and development of a financial report, various Internet marketing strategies, management plan, and company website


Fundamentals of Web Design
Course Number IMK 241
Credits 4.0

The Fundamentals of Web Design Course overviews the process of Web page creation and it importance within Internet marketing. This course expands on the knowledge presented in the Introduction to Scripting Languages course by teaching students to identify CSS (Cascading Style Sheets) and how they are used to add style to Web documents. This course examines how graphics are used within Web pages and the various image file formats used on the Web. A brief overview of the Web page creation process is also covered.


Global Internet Marketing Strategies
Course Number IMK 411
Credits 4.0

One of the most powerful components of the Internet is its ability to connect products and services to the global consumer. In the Global Internet Marketing Strategies Course, students learn how to evaluate the global Internet market through a variety of methodologies and incorporate them into a cohesive Internet marketing plan that will reach the global consumer. Course topics include: global Internet marketing concepts, campaign development, cultural assessments, global consumer behavior, marketing research methodologies, and ethical and legal issues.


Internet Business Models
Course Number IMK 213
Credits 3.0

variety of business models that apply to the Internet and e-commerce. The Internet Business Models Course covers both traditional and unique Internet business models that can facilitate the growth of a company’s product and/or services. This knowledge assists students in evaluating the model that works best for their product/ services, and will encourage consumers to buy and become loyal customers.


Internet Consumer Behavior
Course Number IMK 223
Credits 2.0

online, as well as what and why they buy online. The course studies the Internet consumer from a psychological perspective in order to understand how to design a successful Internet site and to create a marketing message that reaches the consumer. Students in this course examine several specialized topics that relate to the online consumer, and through these topics attempt to understand and predict online buyer decision-making.



Internet Marketing Research Strategies
Course Number IMK 323
Credits 4.0

In the Internet marketing field, it’s vital to know how to extract from business resources data that will provide information about your product/service, as well as your consumer’s behavior. The Internet Marketing Research Strategies Course focuses on accomplishing these goals through research and understanding research methodologies that are specific to the Internet. Internet marketers must be able to conduct research that constructs a marketing vision substantiated by data and facts, ultimately validating the financial investment of the company. Topics that will be covered in this course include: researching competitors, consumer behaviors, proper messaging, correct pricing, market behavior, and exit strategies


Introduction to Internet Marketing
Course Number IMK 111
Credits 2.0

The Introduction to Internet Marketing Course presents an overview of the exciting and effective world of marketing of products/services over the Internet. This course addresses all of the creative and technical aspects of maintaining a marketing website, including the importance of web design, web development, advertising, public relations, and sales. This course also defines key terms, such as: search engine marketing, display advertising, email marketing, affiliate marketing, interactive advertising, new media distribution, blog and viral marketing, and search engine optimization


Introduction to Mobile Advertising
Course Number IMK 271
Credits 2.0

The Introduction to Mobile Advertising Course covers creating mobile advertisements, as well as evaluating this type of advertising for an Internet product/service. In addition to understanding this business model, students must learn how to integrate and strategically develop their products/services for the mobile market. The main goal of this course is to address the specific topics related to advertising for mobile phones and other mobile products. Other topics covered include privacy issues and legal issues.


Introduction to Scripting Languages
Course Number IMK 231
Credits 2.0

The Introduction To Scripting Languages Course Examines The Process Of Understanding The Languages That Create The Web And How They Can Be Used In Marketing For The Internet. Students Will Learn How To Identify The Languages Of Html (hypertext Markup Language) And Xhtml (extensible Hypertext Markup Language) And How They Are Used In The Creation Of Web Pages. This Course Will Also Provide A Basic Understanding Of Js (javascript) And Its Use-cases.


Introduction to Web Interface and Usability
Course Number IMK 253
Credits 3.0

The Introduction to Web Interface and Usability Course teaches students the concepts and strategies needed to create successful web interfaces. In this course, students examine the foundation of creating logical, intuitive, and clear web interfaces used by companies worldwide. This course examines design principles relating from usability, visualization, and functionality constructs.


New Media Distribution Channels
Course Number IMK 221
Credits 3.0

The New Media Distribution Channels Course teaches students how to analyze new media distribution channels to determine how to market and deploy their products/services over a multitude of platforms. Students examine a variety of advanced media components; assess which distribution channels can best help them to accomplish their marketing goals, and then integrate their product/service into those channels, making alterations as needed. The course will take students over the following new media distribution channels: Web 2.0, mobile devices, video games, virtual worlds, Web mash-ups, blogs and wikis, email, social media, interactive TV, and podcasting.


Online Communications
Course Number IMK 131
Credits 2.0

In the Online Communications Course, students learn how to properly communicate with the information technology (IT) team. Students in this course gain foundational knowledge that will assist them in considering the technological limitations of their company. This course also addresses technical topics that must be considered when creating a marketing website and user interface.


Pay Per Click Campaign Development
Course Number IMK 483
Credits 2.0

In the Online Communications Course, students learn how to properly communicate with the information technology (IT) team. Students in this course gain foundational knowledge that will assist them in considering the technological limitations of their company. This course also addresses technical topics that must be considered when creating a marketing website and user interface.


Principles of Flash
Course Number IMK 263
Credits 4.0

The Principles of Flash Course explores Flash on the Internet and how to best leverage the Flash Player’s abilities to promote websites. Students will learn how to identify various Flash use-cases and how they relate to current industry marketing techniques and trends. This course will also provide students with a basic overview of the Flash authoring environment including Flash file types, Flash symbol editing, Flash libraries, and Flash publishing profiles


Public Relations
Course Number IMK 371
Credits 2.0

In the Public Relations Course, students examine the topic of public relations (PR) and how this marketing component is different within the Internet community. Students evaluate their products and services and research how the public will perceive these products and services. Students also evaluate PR challenges and strategize how to enhance PR opportunities for their Internet marketing campaign. In this course, students are responsible for creating a variety of PR tools such as media releases, media kits, blogs, and Internet placements.


Search Engine Optimization I
Course Number IMK 353
Credits 3.0

In the Search Engine Optimization I Course, students are introduced to the complex topic of search engine optimization (SEO), the process of improving the volume and quality of consumer traffic to a website from search engines through search results. This course examines different kinds of searches, including image searches, local searches, and industry-specific vertical search engines. Internet consumer behavior is examined in order to teach students how to increase a website’s relevance and determine how people search for products and services


Search Engine Optimization II
Course Number IMK 423
Credits 3.0

The Search Engine Optimization II Course builds upon the foundational knowledge imparted in Search Engine Optimization I. This course addresses advanced topics such as link building, site structure improvements, conversion tracking, research and development, keyword strategic development, and understanding barriers of search engine optimization. The main goal of the course is to examine Search Engine Optimization strategies and to develop methodologies to increase quality website consumer traffic.


Social Media Optimization
Course Number IMK 431
Credits 2.0

Social Media Optimization (smo) Is A Set Of Methods For Generating Publicity Through Social Media, Online Communities, And Community Websites. The Course Topics For Social Media Optimization Include Adding Rss Feeds, Adding Blogging Opportunities, And Incorporating Third-party Community Functionalities Such As Photo Slides, Galleries, And Video Sharing. Social Media Optimization Is An Integral Part Of A Successful Internet Marketing Campaign. A Progressive Aim Of Any Social Media Effort Is To Add Value To The Web Community Experience And To Strengthen The Brand’s Presence Within These Communities. Evaluating The Consumer’s Mindset And Altering The Internet Marketing Efforts To Match These Demands Completes This Complicated Task. The Goal In This Course Is To Teach Students How To Incorporate These Methodologies Into Their Internet Marketing Campaign To Create A Strong Presence In Online Communities.


Viral Marketing
Course Number IMK 361
Credits 3.0

Viral marketing is based on natural behavior, uses preexisting social networks, and produces increased brand awareness through self-replicating processes similar to the spread of a computer virus. There are several methodologies inherent in viral marketing, such as: producing video clips, creating interactive flash games, developing images, or even sending text messages to the consumer. The goal of viral marketing is to inspire consumers to tell others about a product or service in order to increase brand awareness and inspire consumer loyalty. In the Viral Marketing Course, students learn how to evaluate if this marketing approach is appropriate for their product and/or brand. In this course, students are tasked with creating and producing their own viral marketing campaign.


Web Analytics and Reporting
Course Number IMK 473
Credits 4.0

The Web Analytics and Reporting Course shows students how to evaluate whether a website is accomplishing its marketing objectives, and how to report the productivity of the website to the company/client. This data is critical to financial investment in a website, and to forecasting where future monetary investments should go towards strengthening the website’s marketing presence online. This course shows students to correct problems that will in turn strengthen the website’s Internet marketing presence and productivity.


Website Advertising and Design Principles
Course Number IMK 311
Credits 3.0

The Website Advertising and Design Principles Course explains how to create a website that embodies web design principles that enhance the marketing message and promote consumer sales. The course covers the following topics: traditional and Internet advertising principles, website design and functionality, web design principles that enhance the consumer experience, and branding. The overall goal of the course is to cover website advertising and website design principles that are specific to the Internet marketing field and will sustain consumer activity and loyalty.


Business Ethics and Social Responsibility
Course Number ENTB 253
Credits 2.67
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/business-ethics-and-social-responsibility-ENTB%20253

The Business Ethics and Social Responsibility Course presents students with complex, real world ethical problems associated with the management of a business. Through the study of historical and current case studies, students will debate the responsibilities of managers, broaden their awareness of personal, professional, and business ethics, and address the social responsibility of the entertainment industry.


Intellectual Property
Course Number ENTB 376
Credits 3.6
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/intellectual-property-ENTB%20376

The Intellectual Property Course examines trade secrets, trademarks, patents, and copyrights in connection with methods of protecting creative works. Students explore acquisition, licensing, sale, and transfer of rights as they relate to music, digital media, animation, gaming, film, and show production. Rights and issues related to independent contractors and work-for-hire employees are also addressed.


Introduction to Management
Course Number MAN 2020
Credits 4.0
More Info http://www.fullsail.edu/degrees/entertainment-business-bachelors/courses/introduction-to-management-MAN%202020

The Introduction to Management Course analyzes the management principles that lead to a successful company, as well as the nature of business decisions. Students learn about creating and maintaining organizational structure within leadership and legal contexts, and further examine human resource principles. The course also contains an introduction to risk management principles and practices, provides different types of risks and the strategies used to minimize them in relation to physical assets, legal liability, employee benefit programs, taxes, and retirement costs.


Program description: The Internet Marketing Bachelor of Science Degree
addresses the complex worlds of Internet marketing,
search engine optimization, web design, and consumer
psychology, giving you the skills you need to meet the
challenges of an industry affected by rapid advances
and changes in technology. In this program, you’ll learn
how to create a viable marketing and strategic plan for
selling products, develop and cultivate a brand, and
protect that entity within the Internet community.
During the course of this program, you’ll study a full
range of Internet marketing subjects, including search
engine optimization, interactive advertising design,
Internet law, web design, web metrics, and public
relations. The program’s curriculum culminates in the
fi nal capstone project, where you’ll be tasked with
developing and implementing a complete Internet
marketing campaign.

Program Name: Internet Marketing Masters - Online
Advanced Internet Marketing Strategies
Course Number IMK 511
Credits 3.2

The Advanced Internet Marketing Strategies Course addresses all of the marketing strategies that are particular to this extremely competitive digital arena. The goal of this course is to identify the many components of Internet marketing and to examine each one of these component’s unique marketing approach. This course explores the following: affiliate marketing, email marketing, global Internet marketing, social media marketing, and search engine marketing. A thorough understanding of each one of these aspects is necessary to cultivate a successful Internet marketing campaign. Advanced topics are discussed within each type of marketing strategy, and companion case studies align with the course content.


Advanced Search Engine Optimization
Course Number IMK 621
Credits 3.2

course content and expands into strategic approaches for search engine optimization (SEO). Organic search methods, directory listings, and paid placement tactics are analyzed for their effectiveness in attaining search-marketing goals. New trends in search engine marketing and search engine optimization are explored through course curriculum and case studies. Additional inherent complexities of the Internet are examined that impact the development of effective search engine optimization practices, for example, websites with abundant content, advanced technology, and more personalization capabilities.


Business Storytelling and Brand Development
Course Number MAR 629
Credits 3.73

The Business Storytelling and Brand Development Course covers the two main aspects to building a strong presence in the business and consumer market. In this course, students learn how to implement brand-development strategies that help companies emerge as icons within their industries. Students also learn how to use storytelling principles to strengthen a business and deliver a superior customer experience. Finally, students develop their own personal brand identities and create tools for real-world business use.


Internet and the Law
Course Number IMK 671
Credits 3.2

The Internet and the Law Course addresses emerging topics relating to the legal aspects of the Internet. Topics covered include intellectual property, copyright, domain names, trademark issues, and the First Amendment. From a marketing approach, legal considerations are presented that can potentially affect the development of an Internet marketing campaign. Students explore, through the course content and case studies, the Internet’s impact on the legal arena. The course traces regulatory issues concerning the Federal Trade Commission and the Federal Communications Commission, among others.


Internet Consumer Behavior and Analysis
Course Number IMK 591
Credits 3.2

The Internet and the Law Course addresses emerging topics relating to the legal aspects of the Internet. Topics covered include intellectual property, copyright, domain names, trademark issues, and the First Amendment. From a marketing approach, legal considerations are presented that can potentially affect the development of an Internet marketing campaign. Students explore, through the course content and case studies, the Internet’s impact on the legal arena. The course traces regulatory issues concerning the Federal Trade Commission and the Federal Communications Commission, among others.


Internet Marketing and Search Engine Optimization
Course Number MAR 510
Credits 3.73

The Internet Marketing and Search Engine Optimization Course introduces students to the growing influence of Internet marketing and search engine optimization (SEO) and illustrates how harnessing the power of the Internet can help an organization become a strategic force on the web. Students explore the advantages of understanding these concepts and the potential impact of the Internet on business while also learning the best strategic methods for success in the ever-changing Internet industry


Internet Marketing Campaign Development
Course Number IMK 691
Credits 2.93

The Internet Marketing Campaign Development Course addresses how to analyze the best campaign strategies and how to create these campaigns. The goals of this course are to understand the strategic value of all types of Internet marketing campaigns and to be able to create a successful campaign. Along with understanding the various campaign models, the psychology of the consumer is analyzed to determine if a campaign will be effective with its target market. A variety of Internet marketing campaign case studies also correspond to reinforce the concepts of the course.


Media Literacy and Research Methodologies
Course Number EDM 601
Credits 3.2

In the Media Literacy and Research Methodologies Course, students will review media studies literature using various resources. Utilizing the skills that they acquire from this course, students will work throughout the program to develop their thesis and media project focusing their efforts on making changes to their personal practice or workplace. Students will start development of media research proposals, create a literature review based upon their research, examine the progress of research questions formation, and study various research methods, learning which are appropriate to various types of research questions.


New Media Marketing Analysis
Course Number IMK 521
Credits 3.2

The New Media Marketing Analysis Course addresses how a company establishes which new media approach will accomplish its marketing goals, meet its budget, and further the company’s success. The types of new media examined include mobile technology, websites, email, virtual worlds, social media networks, podcasting, interactive television, and location-based technologies. Other topics addressed include how to create a financial plan, identify a company’s marketing goals, and work with new media marketing distribution channels.


Strategic Internet Public Relations
Course Number IMK 641
Credits 3.2

The New Media Marketing Analysis Course addresses how a company establishes which new media approach will accomplish its marketing goals, meet its budget, and further the company’s success. The types of new media examined include mobile technology, websites, email, virtual worlds, social media networks, podcasting, interactive television, and location-based technologies. Other topics addressed include how to create a financial plan, identify a company’s marketing goals, and work with new media marketing distribution channels.


Web Design for Search Engine Optimization
Course Number IMK 541
Credits 3.2

When a bad product review arises on a blogger’s website, how can a company reach out to this consumer and correct the problem How do you combat this potentially harmful issue in a proactive way that will strengthen your brand and protect your company Internet public relations requires an individual who understands the open community of the Internet and how to initiate positive public relations strategies. The Strategic Internet Public Relations Course examines proactive public relations methods that are unique to the Internet. In addition, the course addresses how a publicist can become an integral part of protecting the image of a company and how relationship management must be aggressive in this highly accessible medium.


Web Metrics and Analysis
Course Number IMK 661
Credits 3.2

The Goals Of Any Website Are To Provide A User-friendly Experience For The Consumer And A Search Engine-friendly Experience For The Site. The Way A Company Designs Its Website And How The Text Is Developed Within A Website Directly Impact The Website’s Search Engine Optimization (seo) Capabilities. It Is Important For An Internet Marketing Specialist To Understand The Web Design Principles Used To Enhance Search Engines To Find A Website And To Accomplish Marketing Goals. The Following Topics Are Addressed In The Web Design For Search Engine Optimization Course: An Overview Of Web Standards, Web Design Fundamentals, Web Interface And Usability, Search Engines Overviews, Understanding A Company’s Seo Marketing Plans, And Web Design Issues. Lastly, Case Studies Are Analyzed For Web Design And Search Engine Optimization Effectiveness.


Program description: Full Sail’s Internet Marketing Master of Science Online Degree Program is an advanced marketing degree that will take you through the constantly evolving world of multi-channel marketing, along with the complex issues and opportunities found in this industry.
It’s more important than ever for a marketing professional to understand the possibilities and limitations of digital media, and how to best employ sound marketing fundamentals in this rapidly changing technological landscape. The courses provide an in-depth exploration of Internet-specific marketing methodologies, Internet law, and interactive advertising design principles, as well as teaching the best ways to utilize social media networks and search engine optimization.

Internet Marketing Courses at Rasmussen College

Program Name: Business Administration Bachelor - Internet Marketing
E-Commerce
Course Number B218
Credits 4.0

40 hours, 4 credits This course is designed to introduce students to new models for the practice of business as it is affected by new technologies. From ethical issues related to customer privacy to the problems related to timely contract fulfillment, this course engages the student in analyzing the potentials and problems the Internet offers. Topics covered include a survey of strategies and organizational models for new and existing businesses on the Internet, the impact of e-commerce on customer relations (advertising, marketing, customer service), using information technologies for accounting, managing inventories and security, and designing strategies for keeping current with changes in the practice of e-business. Prerequisite: none


Search Engine Marketing
Course Number B228
Credits 4.0

40 hours, 4 credits This course combines a unique mix of business, writing, and technical skills as students develop an understanding of the basics of search marketing, a search marketing program, and the steps involved in the execution and tracking of success. This course will assist students in understanding the complexities and similarities of online marketing vehicles, paid marketing, organic marketing, and how to purchase online media for the purpose of creating a quality marketing mix. Prerequisite: E-Commerce


E-Marketing
Course Number B353
Credits 4.0

40 hours, 4 credits This course is designed to give students an indepth understanding of e-Marketing strategies and techniques and how to apply them to help organizations achieve their online sales and marketing objectives. Key areas of focus include email marketing, social media, and online PR. Prerequisite: E-Commerce


Marketing and Web Analytics
Course Number B357
Credits 4.0

40 hours, 4 credits This course teaches the fundamentals of how to use web analytics concepts, tools, and techniques to harness the power of an organization’s website to create measureable business value, increase customer retention, and build customer loyalty. Prerequisites: Search Engine Marketing; E-Commerce


Law and E-Commerce
Course Number B410
Credits 4.0

40 hours, 4 credits This course gives students an in-depth understanding of Internet law and how it applies to online commerce and today’s business transactions. Prerequisite: Business Law


Website Development for Business
Course Number B422
Credits 4.0

40 hours, 4 credits This course teaches students the business strategies and techniques for website design and development. Key areas include usability studies, information architecture design, and working with information technology professionals to develop the website. Prerequisites: Advanced Search Engine Marketing Strategies, Marketing and Web Analytics


Advanced Search Engine Marketing Strategies
Course Number B442
Credits 4.0

40 hours, 4 credits This course is designed to give students an in-depth understanding of search engine optimization and search engine marketing strategies and techniques and how to apply them to help organizations achieve their online sales and marketing objectives. Prerequisite: Search Engine Marketing


Financial Accounting I
Course Number A140
Credits 4.0

This course defines accounting objectives and their relation to business. The student will be taught the fundamental principles of bookkeeping. The trial balance, working papers, financial statements, and completing an accounting cycle are introduced. The course will emphasize valuing assets, including property, plant and equipment, inventory, and accounts receivable, and will address the classification of accounts, notes, payroll liabilities, and monthly adjustments. Prerequisite: none


Financial Accounting II
Course Number A141
Credits 4.0

This course is a further continuation of Financial Accounting I and will stress financial statement analysis for partnerships and corporations. It will also emphasize corporate accounting, corporate issuing and investing in debt and equity securities, financial and cash-flow analysis, and decisionmaking. The course will include manufacturing accounting methods used for budgeting and forecasting. Prerequisite: Financial Accounting I


Introduction to Business
Course Number B136
Credits 4.0

This course is a study of the characteristics and functions of business in a free enterprise environment and how business impacts the economy in which we live. Characteristics studied may include opportunities, organizations, management, marketing, analysis and any other activities related to general ownership and operation. Prerequisite: none


Principles of Management
Course Number B232
Credits 4.0

This course serves as an introduction to the marketing concept, integrating seven key marketing perspectives. Topics include consumer buying behavior, business-to-business markets and organizational buying behavior, market research techniques, fundamental pricing concepts, marketing channels and logistics, integrated marketing communications, and marketing’s role in electronic commerce. Prerequisite: none


Business Law
Course Number B234
Credits 4.0

This course presents fundamental principles of law applicable to business transactions. The course relates areas of legal environment of business and sales contracts. Principles of law that apply to government, regulations, commercial paper, property, bailments, agency and business organizations are addressed. Prerequisite: none


Professional Communication
Course Number B271
Credits 4.0

This course teaches communication theory and skills for developing professional documents and oral presentations for audiences in diverse communities and disciplines. To equip students to communicate effectively, this course emphasizes thinking and writing within global contexts, in collaborative situations, and in various electronic environments. Prerequisite: Passing grade in Foundations of English II or placement determined by STEP assessment score.


Business Ethics
Course Number B293
Credits 4.0

This course presents an examination of current moral and ethical issues that arise in the world of business, as well as an analysis of the main theories of moral obligation, right and wrong action, and good and bad values. Prerequisite: none


Computer Applications and Business Systems Concepts
Course Number D132
Credits 3.0

40 hours, 3 credits This course teaches students basic to advanced computer concepts and skills, including creating and modifying Word documents, designing databases, spreadsheet creation and analysis, using the Internet and e-commerce tools, and creating presentations with enhanced features and web tools. Prerequisite: none


Career Development
Course Number E242
Credits 2.0

The course is designed to study the personal and professional characteristics necessary for obtaining and maintaining suitable employment. The student will assemble a complete job-seeking portfolio including his/her resume and references, letters of application and appreciation, documentation of work and educational history, and demonstration of skills through examples of student work. The course includes an in-depth study of selfmarketing approaches, job interviewing techniques and professionalism as well as participation in a mock interview. Prerequisite: none


Managerial Accounting Theory and Practice
Course Number A330
Credits 4.0

This course provides a survey of the theory and application of managerial accounting principles. Topics include cost behaviors, production costing methods, data processing, economic analysis, budgeting, and management and financial control.


Management of Information Systems
Course Number B351
Credits 4.0

Students are introduced to the foundations of management information systems. This includes current trends, fundamental MIS technology concepts, applications for business functions, and management practice. Students will gain exposure to analyzing, utilizing, and supervising integrated management information systems.


Research and Report Writing
Course Number B371
Credits 4.0

Students will learn research and report writing for academic settings. Topics will include qualitative and quantitative research methodology, literature reviews, information literacy, and academic report writing. Prerequisite: English Composition or Professional Communication


Managing a Diverse Workforce
Course Number B440
Credits 4.0

This seminar course examines diversity from a personal, group, organizational, national, and global perspective. Students will explore stereotypes of individuals within organizations,and they will study how these stereotypes affect people within the workplace. Students will also examine issues in conducting business and managing people within a global setting.


Strategic Management
Course Number B460
Credits 4.0

This course is designed to integrate prior business courses through study, discussion, and creation of strategic management plans. Students will evaluate the key functions of organizations and integration of these functions to understand the best practices used to achieve competitive advantages. Topics will include strategic formulation, implementation, and evaluation.


Contemporary Leadership Challenges
Course Number B492

This seminar course examines current issues within the management field. This course is highly interactive in that both students and faculty are actively engaged in researching, presenting, and discussing course materials. In addition to gaining in-depth exposure to a current key topic in the field, students learn to become active and effective members of a professional learning community. Prerequisite: Principles of Management



Management Capstone
Course Number B498
Credits 3.0

n this course, students analyze, synthesize, evaluate, and create new knowledge by reviewing, contemplating, and applying theoretical concepts studied throughout their degree in creating a solution for an actual management need. This course is designed to be taken during the student’s last semester.


Statistics for Business
Course Number B421
Credits 4.0

This course teaches students how to use statistics in each business discipline, including marketing, management, accounting, and finance.


Organizational Development
Course Number B420
Credits 4.0

This seminar course builds upon the theories introduced in Organizational Behavior Analysis. In this course, students examine how qualitative approaches, quantitative approaches, and process-based approaches to organizational development through the stories of professionals involved in organizational change. Students will critically examine the design, management, and control of organizational development programs


Advanced Principles of Marketing
Course Number B323
Credits 4.0

This course examines developing, designing, and implementing marketing programs, processes, and activities. Key areas of focus include capturing market insights, brand building strategies, market segmentation, and delivering and communicating value.


International Business
Course Number B352
Credits 4.0

Organizational Behavior
Course Number B370
Credits 4.0

This course is designed to explore human behavior in work settings from an interdisciplinary perspective. The following topics will be studied and analyzed from a management perspective: organizational structure, leadership, power, conflict management, individual and group dynamics, motivation, morale, and communication.


Program description: Internet marketing has revolutionized the way companies do business. Most companies need to have a strong online focus; whether it’s through their website, email camapaigns, or optimizing content for search engines.

With a Specialization in Internet Marketing, you will be prepared to develop an online marketing strategy for a business or company. You will learn about Search Engine Marketing, E-Commerce, Usability, and other cutting edge strategies, -along with the foundations of business and marketing. This well-rounded education will help you become a relevant leader in any industry you decide to enter.

Program Name: Business Mgmt Associates - Internet Marketing
E-Commerce
Course Number B218
Credits 4.0

40 hours, 4 credits This course is designed to introduce students to new models for the practice of business as it is affected by new technologies. From ethical issues related to customer privacy to the problems related to timely contract fulfillment, this course engages the student in analyzing the potentials and problems the Internet offers. Topics covered include a survey of strategies and organizational models for new and existing businesses on the Internet, the impact of e-commerce on customer relations (advertising, marketing, customer service), using information technologies for accounting, managing inventories and security, and designing strategies for keeping current with changes in the practice of e-business. Prerequisite: none


Search Engine Marketing
Course Number B228
Credits 4.0

40 hours, 4 credits This course combines a unique mix of business, writing, and technical skills as students develop an understanding of the basics of search marketing, a search marketing program, and the steps involved in the execution and tracking of success. This course will assist students in understanding the complexities and similarities of online marketing vehicles, paid marketing, organic marketing, and how to purchase online media for the purpose of creating a quality marketing mix. Prerequisite: E-Commerce


E-Marketing
Course Number B353
Credits 4.0

40 hours, 4 credits This course is designed to give students an indepth understanding of e-Marketing strategies and techniques and how to apply them to help organizations achieve their online sales and marketing objectives. Key areas of focus include email marketing, social media, and online PR. Prerequisite: E-Commerce


Marketing and Web Analytics
Course Number B357
Credits 4.0

40 hours, 4 credits This course teaches the fundamentals of how to use web analytics concepts, tools, and techniques to harness the power of an organization’s website to create measureable business value, increase customer retention, and build customer loyalty. Prerequisites: Search Engine Marketing; E-Commerce


Law and E-Commerce
Course Number B410
Credits 4.0

40 hours, 4 credits This course gives students an in-depth understanding of Internet law and how it applies to online commerce and today’s business transactions. Prerequisite: Business Law


Website Development for Business
Course Number B422
Credits 4.0

40 hours, 4 credits This course teaches students the business strategies and techniques for website design and development. Key areas include usability studies, information architecture design, and working with information technology professionals to develop the website. Prerequisites: Advanced Search Engine Marketing Strategies, Marketing and Web Analytics


Advanced Search Engine Marketing Strategies
Course Number B442
Credits 4.0

40 hours, 4 credits This course is designed to give students an in-depth understanding of search engine optimization and search engine marketing strategies and techniques and how to apply them to help organizations achieve their online sales and marketing objectives. Prerequisite: Search Engine Marketing


Foundations of English II
Course Number B098
Credits 4.0

This course emphasizes mastery of grammar and punctuation usage, paragraph structure, and strategy. Prerequisite: Placement determined by placement test score.


Foundations of Math
Course Number B099
Credits 4.0

This course is a study of the fundamentals of mathematics in the following areas: addition, subtraction, multiplication, division, fractions, decimals, and percentages. Prerequisite: Placement determined by placement test score.


English Composition
Course Number G124
Credits 4.0

This course is intended to help students develop their ability to write and express ideas in an organized, unified, coherent manner that reflects an appropriate awareness of purpose and audience. Through writing, reading, and discussion, students will learn to synthesize their thoughts as they communicate more effectively. Course concepts are applied to essays, research projects, and specialized writing. Regular writing and revision will improve students’ grammar, punctuation and usage skills. Prerequisite: Passing grade in Foundations of English II or placement determined by STEP assessment score.


Introduction to Communication
Course Number G141
Credits 4.0

The course will introduce students to basic models and theories of the communication process. Students will learn about a variety of elements involved in communication. They will also explore how factors such as race, ethnicity, age, socioeconomic status, and gender influence communication. Students will focus on developing an awareness of the effects of various types of communication on themselves and others. They will also develop practical skills for improving their ability to communicate in personal, social and professional contexts. Specific topics will include perception, selfconcept, verbal and non-verbal communication, effective listening and communicating in culturally diverse settings. Prerequisite: none


Oral Communication
Course Number G227
Credits 4.0

The oral communication course: (1) develops awareness of the communication process; (2) provides inventional, organizational and expressive strategies; (3) promotes understanding of and adaptation to a variety of communication contexts; and (4) emphasizes critical skills in listening, reading, thinking and speaking. Prerequisite: none


Humanities
Course Number G125
Credits 4.0

Film Appreciation
Course Number G145
Credits 4.0

Creative Writing
Course Number G201
Credits 4.0

Writing About Literature
Course Number G220
Credits 4.0

Introduction to Critical Thinking
Course Number G224
Credits 4.0

A study of the rules of valid judging and reasoning, both inductive and deductive, in a traditional, language-centered context rather than a symbolic context. Logical analysis of both formal and informal fallacies and of the consistency and logical consequences of a given set of statements. Logical analysis is applied to concrete problems dealing with our knowledge of reality. Prerequisite: English Composition


Ethics
Course Number G225
Credits 4.0

Introduction to Literature
Course Number G230
Credits 4.0

This course offers an introduction to the most common literary genres: fiction, poetry, drama, and literary non-fiction. Students will study the basic elements of each genre, learn how to compare genres, become familiar with sample texts that illustrate the particularities of each genre, and practice the skills of analyzing and writing about literary texts. Reading and analysis of texts will include a variety of literary forms and periods. Students will engage in approaches to determine literary meaning, form, and value. Prerequisite: none [English Comp. recommended]


Conversational Spanish
Course Number G238
Credits 4.0

College Algebra
Course Number G233
Credits 4.0

40 hours, 4 credits This course provides students with the skills to achieve mastery of algebraic terminology and applications including, but not limited to, real number operations, variables, polynomials, integer exponents, graphs, factoring, quadratic equations, and word problems. Prerequisite: Passing grade in Foundations of Math or placement determined by STEP assessment score.


Structure and Function of the Human Body
Course Number G150
Credits 4.0

This course provides a working knowledge of the structure and function of the human body. A general introduction to cells and tissues is followed by study of the anatomy and physiology of the skeletal and muscular systems. The student is introduced to the nervous, cardiovascular, respiratory, digestive, urinary, reproductive, and endocrine systems. Prerequisite: none


Introduction to Human Biology
Course Number G215
Credits 4.0

Students will explore fundamental concepts of human biology. They will examine cell structure and function, body systems, and biochemistry. They will also learn basic concepts of genetics and evolution. Students will explore the relationship of human populations and the ecosystem. Prerequisites: none


Introduction to Astronomy
Course Number G239
Credits 4.0

Examines astronomical phenomena and concepts, including the solar system, stars and galaxies, planetary motions, atoms and radiation, and the origin and evolution of the universe. Prerequisite: none


Principles of Macroeconomics
Course Number G203
Credits 4.0

Introduction to national income theories, economic fluctuations and growth, money and banking, and international economics. Prerequisite: none


Principles of Microeconomics
Course Number G204
Credits 4.0

Introduction to price theories, the behavior of the firm under varying market conditions and the behavior of the consumer. Prerequisite: none


Financial Accounting I
Course Number A140
Credits 4.0

This course defines accounting objectives and their relation to business. The student will be taught the fundamental principles of bookkeeping. The trial balance, working papers, financial statements, and completing an accounting cycle are introduced. The course will emphasize valuing assets, including property, plant and equipment, inventory, and accounts receivable, and will address the classification of accounts, notes, payroll liabilities, and monthly adjustments. Prerequisite: none


Financial Accounting II
Course Number A141
Credits 4.0

This course is a further continuation of Financial Accounting I and will stress financial statement analysis for partnerships and corporations. It will also emphasize corporate accounting, corporate issuing and investing in debt and equity securities, financial and cash-flow analysis, and decisionmaking. The course will include manufacturing accounting methods used for budgeting and forecasting. Prerequisite: Financial Accounting I


Introduction to Business
Course Number B136
Credits 4.0

This course is a study of the characteristics and functions of business in a free enterprise environment and how business impacts the economy in which we live. Characteristics studied may include opportunities, organizations, management, marketing, analysis and any other activities related to general ownership and operation. Prerequisite: none


Introduction to Human Resource Management
Course Number B165
Credits 4.0

This course is an introduction to the management and leadership of an organization’s human resource. It explores the importance of establishing or administrating the goals, policies, and procedures of the organization. Topics discussed include: communication, employee benefits, interview techniques, motivation, safety, hiring, discipline, and employment guide lines.


Principles of Finance
Course Number B230
Credits 4.0

This course is a study of financial institutions, investment techniques, and financial management. Students will examine acquisition of funds, cash flow, financial analysis, capital budgeting, working capital requirements, and capital structure. Prerequisite: Financial Accounting I


Principles of Management
Course Number B232
Credits 4.0

This course serves as an introduction to the marketing concept, integrating seven key marketing perspectives. Topics include consumer buying behavior, business-to-business markets and organizational buying behavior, market research techniques, fundamental pricing concepts, marketing channels and logistics, integrated marketing communications, and marketing’s role in electronic commerce. Prerequisite: none


Business Law
Course Number B234
Credits 4.0

This course presents fundamental principles of law applicable to business transactions. The course relates areas of legal environment of business and sales contracts. Principles of law that apply to government, regulations, commercial paper, property, bailments, agency and business organizations are addressed. Prerequisite: none


Professional Communication
Course Number B271
Credits 4.0

This course teaches communication theory and skills for developing professional documents and oral presentations for audiences in diverse communities and disciplines. To equip students to communicate effectively, this course emphasizes thinking and writing within global contexts, in collaborative situations, and in various electronic environments. Prerequisite: Passing grade in Foundations of English II or placement determined by STEP assessment score.


Business Capstone
Course Number B280
Credits 2.0

This course is designed to allow students to integrate the knowledge and skills gained in the Business Management Associate Degree program. Through case analysis, class discussion, and supervised field experience, students will synthesize and demonstrate their understanding of core business concepts via completion of a Capstone project. Prerequisite: Students must be enrolled in the Business Associate’s Degree program and in their last or second-to-last quarter.


Business Ethics
Course Number B293
Credits 4.0

This course presents an examination of current moral and ethical issues that arise in the world of business, as well as an analysis of the main theories of moral obligation, right and wrong action, and good and bad values. Prerequisite: none


Computer Applications and Business Systems Concepts
Course Number D132
Credits 3.0

40 hours, 3 credits This course teaches students basic to advanced computer concepts and skills, including creating and modifying Word documents, designing databases, spreadsheet creation and analysis, using the Internet and e-commerce tools, and creating presentations with enhanced features and web tools. Prerequisite: none


Career Development
Course Number E242
Credits 2.0

The course is designed to study the personal and professional characteristics necessary for obtaining and maintaining suitable employment. The student will assemble a complete job-seeking portfolio including his/her resume and references, letters of application and appreciation, documentation of work and educational history, and demonstration of skills through examples of student work. The course includes an in-depth study of selfmarketing approaches, job interviewing techniques and professionalism as well as participation in a mock interview. Prerequisite: none


Introduction to Geology
Course Number G245
Credits 4.0

Examines basic geologic principles from a physical or historical perspective. Includes such topics as the formation of rocks and minerals; internal and external processes modifying the earth’s surface and phenomena; and the evolutionary history of the earth, including its life forms, oceans and atmosphere.


Program description: This program provides a solid business foundation along with introducing you to internet marketing. The search engine marketing field continues to expand rapidly and needs qualified professionals to meet the demand. Career opportunities for internet marketing graduates include internet sales and marketing associate, assistant web marketing manager, e-marketing coordinator, web analyst or internet marketing consultant.

Internet Marketing Courses at International Academy of Design and Technology

Program Name: Bachelor of Science in Internet Marketing
Media and Society
Course Number IMKT110
Credits 4.0

This course provides the student the opportunity to explore media impact on society and culture. Students will study advertising, ethics, censorship and globalization from both physiological and psychological perspectives


Media Design Concepts
Course Number IMKT120
Credits 4.0

This course provides the student the opportunity to research methods and techniques of creating personal digital content. Students will explore a powerful array of software based tools including podcasts, movies, and websites that utilize design concepts being used with all media


Social Media Marketing
Course Number IMKT250
Credits 4.0

This course will focus on effective ways to incorporate the internet into a comprehensive social media marketing campaign. Students will have the opportunity to learn various approaches to delivering a message utilizing this technology. Online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blog-vertising, behavioral advertising, and emerging techniques will be examined


Mobile Advertising
Course Number IMKT310
Credits 4.0

This course presents a specific topic of relating to mobile phones and devices. Students also will explore privacy and legal issues while developing product services for the mobile market.


Internet Marketing Research
Course Number IMKT320

This course will present the opportunity to extract data from business resources that can provide information about products, services and consumer behavior. Students will focus on this information through research and understanding research methodologies that are specific to the internet.


Social Media Optimization
Course Number IMKT420
Credits 4.0

In this course students will be challenged through social media and community websites. Methods such as RSS feeds, blog opportunities and incorporating 3rd party community networks will be explored. Internet marketing campaigns will incorporate exercising these methods.


Internet Marketing Campaign
Course Number IMKT460
Credits 4.0

Students will be given the opportunity to understand the most successful marketing campaign methods. Topics include viral, e-mail, pay-per-click, social and mobile media. A variety of marketing campaign case studies will be reviewed to support the concepts of internet marketing.


Internet Marketing Capstone
Course Number IMKT480
Credits 4.0

The internet marketing capstone course integrates concepts and work from the entire program. A wellrounded, comprehensive project will simulate a professional project scope and allow opportunities for students to apply a range of skills acquired through multiple stages of internet marketing.


Programming for the Internet
Course Number WEB110
Credits 4.0

This course focuses on the fundamentals of web creation and usage. Differences and limitations of browsers, Internet terminology, and Internet usage will be discussed. Use of XHTML in the creation of web design will be conferred as well as an introductory overview of graphic web applications and development of an introductory web site.


Usablity and Interface Design
Course Number WEB120
Credits 4.0

In This Course, Students Will Have The Opportunity To Learn Theories Of Graphic User Interface (gui) And Human Computer Interface (hci) To Understand How Users Relate And Interact With Computers And The Web.


Digital Imaging II
Course Number WEB130
Credits 4.0

This course focuses on advanced techniques and aesthetics in raster and vector based images. Creation and editing of these types of images are explored and applied through the completion of computer design projects.


Audio and Video for the Web
Course Number WEB140
Credits 4.0

Students will be introduced to the basic concepts of audio and video production within a multimedia environment. Students have the opportunity to learn capturing, converting and editing audio and video for integration into Web based presentations.


Multimedia Design I
Course Number WEB150
Credits 4.0

Students explore the principles of interactivity and animation in a multimedia program. Upon completion of this course students should be able to understand and apply the principles of interactive presentations incorporating text, sound, images and video in a multimedia program.


Programming Concepts
Course Number WEB210
Credits 4.0

This course will provide students with a disciplined introduction to program development process with an emphasis on problem-solving and algorithm development. Students will use programming structures common to all languages, including variables and scope, basic data types and the use of control structures including decisions and looping.


Multimedia Design II
Course Number WEB220
Credits 4.0

In this advanced level course students work together exploring the various roles necessary in the creation of a multimedia piece. Students also continue to explore animation usage in the internet and in intranet settings. Advanced scripting and programming tools are used to create a final animated piece.


Advanced Scripting Techniques
Course Number WEB240
Credits 4.0

Students are expected to continue developing their skills to create web pages and explore color, text, speed, and space limitations of both hardware and software. Students will also page their pages live, maintain and update them and explore troubleshooting issues and maintenance of a web site and server.


Website Advertising and Design
Course Number WEB260
Credits 4.0

This course focuses on the communication skills and design techniques that are necessary for creating promotional materials and advertising campaigns. Students will have the opportunity to use what they learned from case studies and apply it for developing advertising strategies and transform them into completed projects in web media. Market research, consumer behavior, and sales techniques will be discussed.


Internet Law and Intellectual Property
Course Number WEB270
Credits 4.0

This course examines business law. Topics include legal, business and e-commerce environments, business regulations, dispute resolutions, liabilities, and the ethical and social responsibilities of business.


Interactive Mobile Application
Course Number WEB320
Credits 4.0

This course focuses on utilizing current technologies for web authoring to provide content for the mobile browsers.


Search Engine Optimization
Course Number WEB325
Credits 4.0

In this course students will explore image, local, industryspecific and vertical search engines. Students will be given the opportunity to learn how to increase website relevance and determine how products and services are viewed. Quality and quantity methods will be used to analyze online consumer behavior.


Web Analytics
Course Number WEB330
Credits 4.0

This course focuses on how to evaluate whether a website is accomplishing its marketing objectives, and how to report the productivity of the website to the company/client.


Advanced SEO Topics
Course Number WEB335
Credits 4.0

This course will further develop the skills of link building, site structure improvements, web tracking, research and development, strategic Development and understanding the limits of search engine optimization.


Elements of Visual Advertising
Course Number ADVT120
Credits 4.0

This course will address the fundamental elements of Visual Advertising. Students will have the opportunity to apply design principles and the design process to positively affect advertising communication.


Principles of Marketing
Course Number ADVT250
Credits 4.0

This course provides a study of the creation of customer value, targeting the correct market, building customer relationships and the significance of brand loyalty in attempting to meet shifting customer expectations. The relationship of marketing to advertising and their dual approach to a common mission are explored


Consumer Behavior
Course Number ADVT340
Credits 4.0

This course focuses upon the basic concepts and theories of consumer behavior, emphasizing the key factors that influence consumer purchasing decisions. Market segmentation and consumer demographics are analyzed and incorporated into marketing strategies. Qualitative and quantitative research techniques will be explored as a means to interpret data.


Public Relations
Course Number ADVT370
Credits 4.0

This course contemplates the power of various demographics, and the role of the media, events, and public awareness in forming opinions about a product, service, or organization


e-Commerce
Course Number ADVT430
Credits 4.0

This course presents the opportunities, challenges and strategies for conducting successful e-Commerce ventures. The impact of e-Commerce on business models, consumer behavior, and market segmentation for both Business-to- Business and Business-to-Consumer operations will be explored. The technical and infrastructure requirements for conducting business on the Internet, including security systems, payment systems and client/product support will be discussed. Laws, regulations and ethical issues related to e-Commerce business practices will also be examined.


Media Planning
Course Number ADVT450
Credits 4.0

This course will challenge students with the problems, techniques and strategy of buying advertising space and time effectively and economically in newspapers, magazines, radio, television, Internet and outdoor media


Marketing Business
Course Number ADVT499
Credits 4.0

This course examines the application of marketing principles and theories to businesses and entrepreneurial efforts. Topics include marketing tools and techniques required for start-up businesses, including new business development, core competencies and technologies, marketing research, marketing planning, relationship marketing, and partnerships with customers and suppliers.


Digital Imaging
Course Number DESIGN160
Credits 4.0

This course focuses upon raster-based software to create manipulate, and modify images for design purposes. The tools used to manipulate raster based images and associated terminology will be introduced. The differences between raster and vector images will be addressed.


College Success
Course Number COLL101
Credits 4.0

This course focuses on the development of professional and personal skills that will assist students in their collegiate and career performance. Topics covered include time management, interpersonal relations, personal expression, test-taking strategies, goal setting, study habits and techniques, self-esteem, image, and motivation.


nterpersonal Communications
Course Number COMM101
Credits 4.0

Communication theory and the principles of effective speech communication are presented. Students are given the opportunity to learn communication techniques, how to adapt to variations in audience and context, elements of effective audience research, speechwriting and delivery. Organizational and expressive strategies for informative and persuasive arguments are reviewed


Global Economics
Course Number ECON315
Credits 4.0

This course focuses on the economic aspects of globalization and examines why the interdependent economies of various nations are regarded as a single economic system or entity. It examines barriers and bridges to the world’s markets, including trade agreements and obstacles to international trading.


English Composition I
Course Number ENGL101
Credits 4.0

In this course, students are given the opportunity to study and apply composition principles to a variety of writing modes, focusing on the writing process, intended audience, consistent point of view, correct grammar, concise language, appropriate style, and effective organizational strategies


English Composition II
Course Number ENGL102
Credits 4.0

This course is designed to allow students to expand their English skills by exploring advanced essay modes that include persuasive writing, literary analysis, and term paper research. Students will have the opportunity to analyze basic literary texts for style and content, and to present a researched, documented term paper.


Information Literacy
Course Number HUMN101
Credits 4.0

The purpose of this course is to introduce students to information literacy. Students will have the opportunity to develop skills to access digital and print source material and to evaluate and appropriately integrate this information into their own coursework. Students will be asked to assess their own thought processes and examine fallacies associated with their reasoning. The use of digital technology to communicate effectively is also a key component of this course


History of Art I
Course Number HUMN301
Credits 4.0

Students will have the opportunity to explore the nature of human thought, culture, and creativity dating from the early Renaissance through the 20th century through an examination of selected achievements in the humanities and the arts. This course will help students foster an understanding of human heritage as it recognizes individuals, societies, and cultures that have shaped our modern existence.


History of Art II
Course Number HUMN302
Credits 4.0

Students will have the opportunity to explore the nature of human thought, culture, and creativity dating from Prehistoric time through the 14th century through an examination of selected achievements in the humanities and the arts. This course will help students foster an understanding of human heritage as it recognizes individuals, societies, and cultures that have shaped our modern existence.


Literature and Film
Course Number HUMN401
Credits 4.0

This course examines literature and film and provides the opportunity for the student to compare and contrast the presentation of a story through different media. Analysis of literary works and critique of their film adaptations will allow the student to determine the characteristics of “successful” adaptation.


College Algebra
Course Number MATH130
Credits 4.0

This course is designed to enable students to reason quantitatively from a variety of mathematical perspectives. Topics include statistics, logic, geometry, estimation, and the process of problem solving.


Ethics
Course Number PHIL405
Credits 4.0

Ethics is the study of moral philosophy in relation to society and human behavior. Students will study theoretical and applied ethical constructs, from both a Western and non- Western approach, that shape beliefs and relate to decision-making processes.


Environmental Science
Course Number SCIE201
Credits 4.0

This course investigates biological science and the effects of humans on the earth’s ecosystem. Topics discussed may include basic ecology, human populations, water, air, and land pollution, energy consumption, allocation of natural resources, alternative forms of energy, legislation, and citizen action.


Physical Anthropology
Course Number SCIE310
Credits 4.0

This course is an exploration of the principles of Physical Anthropology, covering genetic processes underlying the expression of population, the appearance of the hominids approximately 4 million years ago, and their subsequent development to the present. Students will be introduced to primate evolution, theoretical perspectives, and the technologies associated with human development. Medical anthropology and basic genetics will be examined.


Cultural Diversity
Course Number SOCS201
Credits 4.0

This course is designed to enhance understanding of and appreciation for human diversity through the critical analysis of sociological, socioeconomic and cultural issues. The class will explore topics from a variety of perspectives and viewpoints as a means of developing deeper insight into how race, ethnicity, social class, gender, sexuality, and religion affect human relations.


Political Science
Course Number SOCS401
Credits 4.0

This course examines the scope and method of political science. This course explores the social nature of politics, with a focus on how power and opinions are distributed throughout a variety of populations, colleges, and political entities. Students will have the opportunity to analyze the effects of American culture and media on political structures and decision-making processes, and will contemplate the effects of international relations and political changes on contemporary society.


Interpersonal Communications
Course Number COMM101
Credits 4.0

Communication theory and the principles of effective speech communication are presented. Students are given the opportunity to learn communication techniques, how to adapt to variations in audience and context, elements of effective audience research, speechwriting and delivery. Organizational and expressive strategies for informative and persuasive arguments are reviewed.


Program description: The Internet Marketing Program is designed to give
students a practical, real-world education in the
rapidly progressing world of integrated marketing.
Students will have the opportunity to build
knowledge with courses in marketing concepts like
public relations, internet marketing research, social
media optimization and marketing

Internet Marketing Courses at Ashworth College

Program Name: Internet Marketing
Lesson 1: Introduction to Advertising

Elements of a successful advertising campaign; the role of marketing, communication, society, and economics in advertising; the five major players in advertising; evolution of advertising from the 'age of print' to the global business environment; niche marketing; interactive advertising; the global marketplace.


Lesson 2: Advertising and the Marketing Process

Defining marketing; consumer, business-to-business, industrial, institutional and reseller markets; the four tools of marketing; channels of distribution from producers to consumers; types of ad agencies; how agencies are organized; how agencies make money; the effect of technological changes on ad agencies.


Lesson 3: The Consumer Audience

Consumer behavior; dynamics of the consumer's relationship to advertising; target markets; the influences of culture, social class, family, demographics and geographic location on consumers; psychological influences such as perception, learning, motivation and other factors that contribute to the purchasing process; low- and high-involvement decision processes.


Lesson 4: Strategic Planning

The Structural Complexities Of The Integrated Marketing Campaign (imc); Stakeholder Audiences; Consistency And Coordination; Situation Analysis; Swot (strengths, Weaknesses, Opportunities And Threats) Analysis; Campaign Strategy; Message Strategy; Media Strategy; Other Marketing Communication Activities; Appropriation And Budget; Evaluating Campaign Effectiveness And Measuring Results.


Lesson 5: The New Paradigm

How The Internet Evolved; Growth Of The Internet; Advantages Of The Internet For Businesses And Non-profits; How Leading Edge Firms Are Using The Internet To Fuel Leadership Positions, Lower Costs And Improve Customer Service; The Basic Technical Infrastructure Of The Internet; Supply Chain, Value Chain And Virtual Chain Or Net; Managing The Supply Chain; Core Marketing Processes; Edi, Erp And Web Services And Their Role In Integrating The Value Chain; The Four Vs. Of Business Transformation.


Lesson 6: How to Make Money

The special economic issues and parameters that affect e-business; the evolution of Internet business revenue models; the process of value creation; content providers; portals; aggregators; bricks ‘n' clicks; principles and strategies for business-to-business Internet marketing success; building blocks for constructing marketplaces; service providers; infomediaries.


Lesson 7: Understanding Consumers

How successful companies identify and understand the needs of their customers; popular behavior models that identify customers and what motivates them to make a transaction; how companies obtain and use research data to retain customers and remain profitable.


Lesson 8: Getting Out Your Message

The challenges of Web promotion; alternative approaches to advertising a Web site to potential customers; advantages and disadvantages of various online promotional methods; how companies look beyond one-time sales transactions, create relationships with their customers, retain loyalty and ensure profitability.


Lesson 9: Making the Perfect Website

The Web site development process; how design influences the success or failure of a Web site; examples of well-designed sites and the marketing principles behind the design elements; methods of testing site usability; how Web analysts measure site performance; collecting data from server log files, coded pages and user panels; traffic and audience metrics.


Lesson 10: Web Secrets

The critical role of good customer service strategies in the profitability and prolonged success of a company; examples of companies that have turned their businesses around through the reorganization of customer service; using technology to implement a full customer service strategy; personal privacy; preserving security.


Lesson 11: The Future and Beyond

Data, information and knowledge; how knowledge-based systems can help human agents do their work; how knowledge-based automated marketing systems can improve customer experience; pervasive computering; wireless technology; digital convergence.


Program description: Specialize in a fast-growing medium.Internet marketers coordinate the efforts of programmers, advertisers, marketing and sales staff to ensure that their company’s products and services are effective promoted online.Begin with basic marketing principles, then learn how to build an e-business, target consumers and promote products online, keep online transactions secure and more.

Internet Marketing Courses by State & City

Top 20 US Internet Marketing Schools (campus and online)

University of Pennsylvania
Total Programs 188
Number of Subjects 140
Rank in USA 5th
Northwestern University
Total Programs 197
Number of Subjects 139
Rank in USA 11th
Johns Hopkins University
Total Programs 178
Number of Subjects 136
Rank in USA 19th
University of Minnesota-Twin Cities
Total Programs 279
Number of Subjects 183
Rank in USA 31st
Boston University
Total Programs 6
Number of Subjects 124
Rank in USA 32nd
Carnegie Mellon University
Total Programs 167
Number of Subjects 115
Rank in USA 44th
Northeastern University
Total Programs 10
Number of Subjects 126
Rank in USA 56th
Tulane University of Louisiana
Total Programs 131
Number of Subjects 105
Rank in USA 60th
University of Connecticut
Total Programs 191
Number of Subjects 146
Rank in USA 63rd
North Carolina State University at Raleigh
Total Programs 175
Number of Subjects 137
Rank in USA 70th
Clemson University
Total Programs 132
Number of Subjects 106
Rank in USA 86th
Syracuse University
Total Programs 152
Number of Subjects 133
Rank in USA 89th
Temple University
Total Programs 210
Number of Subjects 158
Rank in USA 105th
Ohio University-Main Campus
Total Programs 183
Number of Subjects 158
Rank in USA 128th
Rochester Institute of Technology
Total Programs 1
Number of Subjects 108
Rank in USA 137th
Towson University
Total Programs 114
Number of Subjects 109
Rank in USA 141st
Texas Christian University
Total Programs 124
Number of Subjects 117
Rank in USA 142nd
Loyola University Chicago
Total Programs 160
Number of Subjects 125
Rank in USA 144th
Stevens Institute of Technology
Total Programs 47
Number of Subjects 58
Rank in USA 149th
Texas Tech University
Total Programs 183
Number of Subjects 154
Rank in USA 150th