Online Marketing Courses at Accredited Schools

Kaplan University, the school below with the highest overall ranking, is effective at equipping students via its marketing courses to be successful market research managers, marketing designers, marketing specialists, marketers, etc. and connect them to future employers. According to the US Bureau of Labor Statistics, at present there are 169,330 people employed as marketing managers alone in the US, and their average annual salary is $120,070.

Marketing Organizations Marketing Common Job Tasks
  • estimating the demand for products
  • developing pricing strategies
  • monitoring product trends
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Ranked by Excellence

Marketing Courses at Kaplan University

Program Name: BS in Business Administration - New Media / Internet Marketing
academic strategies for the business professional
Course Number CS 113
Credits 5.0

Designed to facilitate personal and professional success, this course introduces the student to the purposes and processes of the university.An emphasis is placed on study, communication and thinking skills that support academic achievement.


Accounting For Nonaccounting Majors
Course Number AC 113
Credits 5.0

h is course emphasizes the use of accounting by managers in a business environment. Topics covered include accounting concepts, internal control, current assets, noncurrent assets, liabilities, and equity. h e course is specii cally designed for nonaccounting majors, and emphasis is placed on accounting areas affecting business owners and managers.


Macroeconomics
Course Number Bu 204

This course includes analysis and study of macroeconomic theory, principles and practice.


Microeconomics
Course Number BU 224

Global Business
Course Number MT 220
Credits 5.0

This course gives students an overview of global business. Students receive an introduction to the terminology and the cultural, economic, strategic, market, and production differences encountered in the global business environment. This course serves as an introduction to the factors involved in making business decisions regarding globalization. Case studies and real-world scenarios will illustrate the reality of doing business on this broad scale.


Business math
Course Number MM 255

Business math presents math skills and knowledge that students can apply to solve financial problems


Introduction To Management
Course Number MT 140
Credits 5.0

This course will give students an introductory overview of management theory, management functions, organizational structure, daily management responsibilities, ethics, and current management tools and resources. Theoretical concepts will be illustrated with practical application to real-world management problems and scenarios.


Small Business Management
Course Number MT 209
Credits 5.0

In this course, students will create a business plan applying the principles of small business organization and management. Students will enhance problem-solving skills and develop a foundational understanding of entrepreneurial principles.


Finance
Course Number MT 217
Credits 5.0

Marketing
Course Number MT 219
Credits 5.0

Managerial Accounting for Business Professionals
Course Number AC 330
Credits 6.0

This course emphasizes how accounting information can be used to aid management in planning business activities, controlling operations, and making decisions that promote profitability and sustainability. Topics covered include financial statement analysis, budgeting, cost behavior, cost-volume-profit analysis, variance analysis, balanced scorecard, and relevant cost analysis in the decision-making process.


Organizational Behavior
Course Number MT 302
Credits 6.0

This course explores human behavior in organizations. Students examine individual behavior, attitudes, personality, values, perception, and emotions and how these affect organization outcomes. The course also looks at the theories, concepts, and application of motivation, as well as the importance of stress management and professional ethics and etiquette. Students gain an understanding and appreciation for communication processes, channels, and styles. They also gain a set of organizational design tools.



Marketing Research
Course Number MT 355
Credits 6.0

This course explores how an organization collects and interprets information about the marketplace to develop effective strategies. It covers the use of statistical and analytical techniques used to measure and predict consumer behavior, assist product and service developers, guide sales or service management decisions, and evaluate marketing initiatives. The use of the Internet in marketing research is an integral part of the course.


Operations Management
Course Number MT 435
Credits 6.0

This course combines theory with practical applications in developing and managing software applications that support business functions. Key issues such as risk management, technology transfer, control, modeling and quality assurance are covered.


Corporate Finance
Course Number MT 480
Credits 6.0

Corporate Finance is an upper-level finance course designed to provide a framework for understanding and analyzing investment and financial decisions of corporations. A basic understanding of how financial assets are priced is necessary to understand how to make a good decision for the corporation.


Management Policy and Strategy
Course Number MT 460
Credits 6.0

This course demonstrates how to create a strategic business plan. Students learn how to craft, communicate, implement, and monitor a strategic plan, reformulating it as the need arises.


Bachelor's Capstone in Management
Course Number MT499
Credits 6.0

Internet Marketing
Course Number IT 437
Credits 6.0

This course explores various Internet marketing strategies and the role marketing plays in building a successful website. Students learn how to use the Web to earn revenue and build recognition. Different marketing strategies are introduced to drive Internet traffic to a site as well as to keep audiences coming back.


Advertising in the Twenty-First Century
Course Number MT 359
Credits 6.0

This course looks at integrated marketing communications through a comprehensive plan that evaluates the strategic roles of general advertising, direct response, sales promotion, and public relations. It examines both established advertising media (print, radio, and television) and alternative and emerging medias (the Internet and beyond), focusing on how they influence communication strategies to manage demand and to sell products and services.


Marketing
Course Number MT 219
Credits 5.0

Internet Business Fundamentals
Course Number IT 337
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


Marketing Management
Course Number MT 450

Program description: This course explores various internet marketing stratergies and role marketing plays in building a successful website. students learn how to use the web to earn revenue and build recognition. Different marketing stratergies are introduced to drive internet traffic to sitea as well as to keep audiences coming back.

Program Name: BS in Information Technology - New Media /Internet Marketing
Data Modeling For Health Informatics
Course Number IT 238
Credits 5.0

This course covers data modeling for health care systems. Students will be introduced to the following topics: entity-relationship modeling, normal forms, database creation, and data manipulation using SQL. Students will complete hands-on assignments and case studies related to the health care industry.


Academic Strategies For The It Professional
Course Number CS 114
Credits 5.0

Designed to facilitate personal and professional success, this course introduces students to the purposes and processes of university education. An emphasis is placed on study, communication, and thinking skills that support academic achievement. Students also examine the relationship between learning and motivation. Choose either CS114 or CS121.


pathways to academic success
Course Number CS 121

Designed to facilitate personal and professional success, this course introduces the student to the purposes and processes of the university.An emphasis is placed on study, communication and thinking skills that support academic achievement.


Introduction To Website Development
Course Number IT 117
Credits 5.0

Learning The Value Of Self-promotion Equips Students To Demonstrate Their Skills To An Audience. This Course Investigates The World Wide Web And The Internet. Students Learn The Basic Concepts Of Web Development And E-commerce Along With Basic Web Page Design. By Creating An Individual Online Portfolio Or Biography Using Html, Xhtml, And Css (cascading Style Sheets), Students Will Develop Skills For Today And Tomorrow.


Database Concepts Using Microsoft Access
Course Number IT 163
Credits 5.0

This course is an introduction to relational database management systems. Students will use a relational database management system to create and maintain a database. Students will create filters, sorts, queries, forms, and reports. Emphasis will be placed on the skills needed to meet user requirements.


Data Modeling For Health Informatics
Course Number IT 238
Credits 5.0

This course covers data modeling for health care systems. Students will be introduced to the following topics: entity-relationship modeling, normal forms, database creation, and data manipulation using SQL. Students will complete hands-on assignments and case studies related to the health care industry.


Foundations In Information Technology
Course Number IT 190
Credits 5.0

Students will explore the basic concepts of information technology including hardware, software, and networks. The student will gain a practical understanding of how computer hardware and operating systems work. Topics include personal computer configuration and maintenance, along with the fundamentals of system software installation and administration.


Foundations Of Programming Using Visual Basic
Course Number IT 193
Credits 5.0

This course introduces the fundamentals of programming using Visual Basic. Basic concepts and syntax used to write programs, including variables, input, output, looping, and program flow, are introduced. Students will design and develop simple, graphical user interface-based applications using the Visual Studio development environment.


Foundations Of Programming Using Java
Course Number IT 258
Credits 5.0

This course is an introduction to object-oriented programming in Java, where students learn analysis and design techniques of software engineering. Projects and assignments cover numerous aspects of program development. Students successfully completing the course will have the necessary background to analyze, design, and implement basic software solutions in Java.


Networking Concepts
Course Number IT 273
Credits 5.0

This course introduces the concepts behind today's networks. It outlines current network design, explaining the OSI Model and the methods of carrying data over wired and wireless media. Other topics include fundamental network design components such as topologies and access methods, basic administration of network operating systems, and troubleshooting methods for data transmission and recovery.


Introduction To Management
Course Number MT 140
Credits 5.0

This course will give students an introductory overview of management theory, management functions, organizational structure, daily management responsibilities, ethics, and current management tools and resources. Theoretical concepts will be illustrated with practical application to real-world management problems and scenarios.


Small Business Management
Course Number MT 209
Credits 5.0

In this course, students will create a business plan applying the principles of small business organization and management. Students will enhance problem-solving skills and develop a foundational understanding of entrepreneurial principles.


Global Business
Course Number MT 220
Credits 5.0

This course gives students an overview of global business. Students receive an introduction to the terminology and the cultural, economic, strategic, market, and production differences encountered in the global business environment. This course serves as an introduction to the factors involved in making business decisions regarding globalization. Case studies and real-world scenarios will illustrate the reality of doing business on this broad scale.


Project Managment I
Course Number IT 301
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


Human Computer Interaction
Course Number IT 302
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


Technology Infrastructure
Course Number IT 331
Credits 6.0

This course explores the concepts and purpose of information technology infrastructure. Emphasis is placed on expanding the student’s knowledge of computer networks and data transmissions and applying those concepts to an organization’s technology requirements.


Internet Business Fundamentals
Course Number IT 337
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


Structured Query language
Course Number IT 350
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


IT Consulting Skills
Course Number IT 402
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


System Analysis and Design
Course Number IT 460
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


Bachelor's Capstone in Information Technology
Course Number IT 499
Credits 6.0

An introduction to the preparation and analysis of financial statements, Specific topics include the accounting model, general purpose financial statements and accounting for assets, liabilities, and equity.


Website Development
Course Number IT 245
Credits 5.0

This course introduces activities related to website development. The concepts begin with the planning stages of interface design, site mapping, and storyboards. Elements such as tables, forms, rollover buttons, hyperlinks, text formatting and management, navigation systems, inserting multimedia, and implementing Cascading Style Sheets will be explored.


Fundamentals of Web Graphics
Course Number IT 247
Credits 5.0

Students will learn how to create appropriate Web graphics using popular image editing tools. Throughout the course, they will create a collection of custom graphics that will be displayed in an e-portfolio layout. Topics will include resizing, resolution, optimization, digital photo enhancement, custom banner and button creation, and more.


Marketing
Course Number MT 219
Credits 5.0

Internet Marketing
Course Number IT 437
Credits 6.0

This course explores various Internet marketing strategies and the role marketing plays in building a successful website. Students learn how to use the Web to earn revenue and build recognition. Different marketing strategies are introduced to drive Internet traffic to a site as well as to keep audiences coming back.


Advertising in the Twenty-First Century
Course Number MT 359
Credits 6.0

This course looks at integrated marketing communications through a comprehensive plan that evaluates the strategic roles of general advertising, direct response, sales promotion, and public relations. It examines both established advertising media (print, radio, and television) and alternative and emerging medias (the Internet and beyond), focusing on how they influence communication strategies to manage demand and to sell products and services.


Marketing Management
Course Number MT 450

Program description: Students enrolled in the Bachelor of Science in Information Technology with a career focus area in/ New Media and Internet Marketing program have the opportunity to learn from courses in information technology, networking technology, and marketing. Learn more about the Bachelor of Science in Information Technology with a career focus area in New Media and Internet Marketing program at Kaplan University here.

Program Name: BSBA - Marketing
academic strategies for the business professional
Course Number CS 113
Credits 5.0

Designed to facilitate personal and professional success, this course introduces the student to the purposes and processes of the university.An emphasis is placed on study, communication and thinking skills that support academic achievement.


Accounting For Nonaccounting Majors
Course Number AC 113
Credits 5.0

h is course emphasizes the use of accounting by managers in a business environment. Topics covered include accounting concepts, internal control, current assets, noncurrent assets, liabilities, and equity. h e course is specii cally designed for nonaccounting majors, and emphasis is placed on accounting areas affecting business owners and managers.


Accounting 1
Course Number AC 114

This course reviews the complete accounting cycle and the creation and management of accounting information for business entities.


Macroeconomics
Course Number Bu 204

This course includes analysis and study of macroeconomic theory, principles and practice.


Business math
Course Number MM 255

Business math presents math skills and knowledge that students can apply to solve financial problems


Introduction To Management
Course Number MT 140
Credits 5.0

This course will give students an introductory overview of management theory, management functions, organizational structure, daily management responsibilities, ethics, and current management tools and resources. Theoretical concepts will be illustrated with practical application to real-world management problems and scenarios.


Human Resource Mangement
Course Number MT 203

Finance
Course Number MT 217
Credits 5.0

Marketing
Course Number MT 219
Credits 5.0

Managerial Accounting for Business Professionals
Course Number AC 330
Credits 6.0

This course emphasizes how accounting information can be used to aid management in planning business activities, controlling operations, and making decisions that promote profitability and sustainability. Topics covered include financial statement analysis, budgeting, cost behavior, cost-volume-profit analysis, variance analysis, balanced scorecard, and relevant cost analysis in the decision-making process.


Organizational Behavior
Course Number MT 302
Credits 6.0

This course explores human behavior in organizations. Students examine individual behavior, attitudes, personality, values, perception, and emotions and how these affect organization outcomes. The course also looks at the theories, concepts, and application of motivation, as well as the importance of stress management and professional ethics and etiquette. Students gain an understanding and appreciation for communication processes, channels, and styles. They also gain a set of organizational design tools.


Business Law
Course Number MT 311
Credits 6.0

Marketing Research
Course Number MT 355
Credits 6.0

This course explores how an organization collects and interprets information about the marketplace to develop effective strategies. It covers the use of statistical and analytical techniques used to measure and predict consumer behavior, assist product and service developers, guide sales or service management decisions, and evaluate marketing initiatives. The use of the Internet in marketing research is an integral part of the course.


Business Process Management
Course Number MT 400
Credits 6.0

This Course Studies Business Process Analysis Through The Business Process Management (bpm) Model. Topics Include Bpm Phase Steps, Outputs In Relation To The Model As A Whole, And The Roles Of The Essential Elements That Define The Model Universe: Leadership, Project Management, And People Change Management. Common Risks And Mitigation Strategies Will Be Assessed Throughout The Course Of Study.


Managerial Economics
Course Number MT 445
Credits 6.0

This course examines the major economic factors that affect business decision making. This course will focus on microeconomics, macroeconomics, and international trade. Students will learn applications of economic principles.


Management Capstone Externship
Course Number MT 490
Credits 6.0

This course gives students practical job experience in the field of business. Students will arrange an externship working in a management position with a cooperating employer. The externship provides students an opportunity to learn about a business management career field through practical, real-world experiences and mentoring from a business professional. This experience will enrich their business and management skills and provide a better understanding of the level of expertise needed to be successful in their career. Externships must be preapproved by the Dean prior to the start of the term. Students who fail this course on the first attempt may not reenroll in this course without approval of the Dean.


Marketing Research
Course Number MR 355
Credits 6.0

International Marketing
Course Number GB 573
Credits 4.0

Marketing Management
Course Number MT 450

Advertising in the Twenty-First Century
Course Number MT 359
Credits 6.0

This course looks at integrated marketing communications through a comprehensive plan that evaluates the strategic roles of general advertising, direct response, sales promotion, and public relations. It examines both established advertising media (print, radio, and television) and alternative and emerging medias (the Internet and beyond), focusing on how they influence communication strategies to manage demand and to sell products and services.


Consumer Behavior
Course Number MT 459
Credits 6.0

This course provides an overview of consumer behavior and explains how it impacts marketing strategy. It covers consumer research, market segmentation, and motivation, focusing on individual personality, perceptions, attitudes, and learning, as well as the influence of groups on consumer behavior. The consumer decision-making process is highlighted.


Program description: Kaplan University's online advanced start program could help you earn a Bachelor of Science in Business Administration in as little as two years. A completed bachelor's degree may give you the qualifications you need to increase your income potential and marketability in today's job market. Kaplan University's innovative online bachelor's degree program combines the career-oriented focus of a two-year degree with the academic curriculum of a four-year program. You could experience the flexibility of joining the workforce while pursuing your lifelong goals. This online degree program focuses on the knowledge, communication skills, critical thinking skills, and technical competencies required for a career in business or management.

Kaplan University's programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, the University does not guarantee that graduates will be placed in any particular job or employed at all.

Marketing Courses at American Intercontinental University

Program Name: Bachelor's (BBA) - Marketing
Art Appreciation
Course Number HUMA 205
Credits 4.5

This course introduces a variety of art forms within a cultural context, providing a basis of understanding of societal and cultural developments in historic and contemporary terms.


Topics in Cultural Studies
Course Number HUMA 215
Credits 4.5

This course explores a specific region or culture in depth, emphasizing its cultural, political, and economic characteristics.


Introduction to Computers
Course Number COMP 101
Credits 4.5

This course is a practical overview of desktop applications including word processing, spreadsheet, and presentation applications.


English Composition I
Course Number ENGL 106
Credits 4.5

In this course, students focus on developing writing skills through practice and revision of a variety of different types of essays. Students are also given instruction in library and online research and methods of documentation.


English Composition II
Course Number ENGL 107
Credits 4.5

"In this course, students focus on research and developing writing skills through writing the ""argument"" essay. Students are also given instruction in library and online research and methods of documentation."


College Algebra
Course Number MATH 133
Credits 4.5

"This course addresses topics in contemporary mathematics such as inequalities, radicals, quadratic equations, rational functions, exponential, logarithmic, and graphing polynomial functions."


Presentation Essentials
Course Number PRES 111
Credits 4.5

This course focuses on preparing and delivering effective presentations. In addition, students learn about presentation strategy and the creation of visual aids.


Aspects of Psychology
Course Number SSCI 206
Credits 4.5

This course examines the discipline of psychology, b cognitive and psycho-social, covering topics such as perception, learning, memory, motivation, emotion, personality, attitudes, psychological aspects of huma sexuality, and psycho-behavioral pathology.


Sociology
Course Number SSCI 210
Credits 4.5

This course will introduce students to the concepts, theory, and method of sociology. Students can develop a better understanding of society, culture, social institutions, social behavior, and other general social processes that operate in the social world.


Biology
Course Number SCIE 206
Credits 4.5

This survey course presents the fundamental concepts of biology. Special emphasis is given to current biological issues.


Environmental Science
Course Number SCIE 210
Credits 4.5

This course introduces environmental issues that are directly related to global populations. Students will explo the identification and classification of environmental problems, and how they relate to the laws of nature.


Introduction to Business
Course Number BUSN 105
Credits 4.5

This course provides students with a general introduction to business activity and how it relates to our economic society. Students will explore how businesses are owned, organized, managed, and controlled.



Principles of Accounting I
Course Number ACCT 205
Credits 4.5

"This course introduces students to financial accounting. Students can learn the fundamentals of the accounting cycle."


Microeconomics
Course Number ECON 220
Credits 4.5

"This course focuses on Economic theory of the firm, resource allocation and price determination, the free market supply/demand mechanism, and pure and imperfect competition models are analyzed."


Macroeconomics
Course Number ECON 224
Credits 4.5

"Presents basic economic concepts emphasizing the part the United States plays in a global economy. Foundations of economic theory are presented, using topics from television news and mass media. Topics introduced are GDP, National Income Accounting, United States fiscal policy and economic growth."


Business Management and Leadership
Course Number MKTG 205
Credits 4.5

"Students will study and apply the fundamentals of marketing within an organization and the contemporary market environment. The course will focus on marketing strategy and development of a marketing mix."


Principles of Marketing
Course Number MKTG 205
Credits 4.5

Students will study and apply the fundamentals of marketing within an organization and the contemporary market environment. The course will focus on marketing strategy and development of a marketing mix.


Lower Division Capstone
Course Number BUSN 300
Credits 4.5

This course requires students completing their AABA degree to demonstrate knowledge learned throughout the program and apply the theories to real world issues. Students are expected to synthesize and integrate learning experiences acquired throughout their program and to evaluate research and current topics relative to their area of concentration.


Marketing Management
Course Number MKTG 305
Credits 4.5

This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementation, controlling, and evaluation of marketing strategies as the means for achieving an organization's objectives.



Management Information Systems
Course Number MGMT 305
Credits 4.5

This course focuses on management of information systems. Topics include resources, information systems in an organization, social implications and use and evaluation of common microcomputer software packages.


Managerial Accounting
Course Number ACCT 310
Credits 4.5

This course is designed to provide students with an understanding of the role of accounting information in support of decision making and planning throughout the organization. Students will learn accounting methods for planning and controlling operations through budgets, responsibility centers and cost management. Furthermore, students will learn various measures and analysis techniques to evaluate the performance of the business.


Quantitative Methods and Analysis
Course Number BUSN 311
Credits 4.5

In this course, students will learn the fundamentals of probability, statistics, and their applications in business decision making.


Financial Management
Course Number FINA 310
Credits 4.5

This course examines the key components of financial decision making: valuation and risk management. Students will examine the implications of forecasting, capital budgeting, working capital management, and project risk management.


Global Operations Management
Course Number MGMT 415
Credits 4.5

This Course Explores Basic Operations Management In Modern Organizations Which Involves Design, Management And Improvement Of Productive Processes. Subjects Include Critical Path Methods (cpm), Pert Charts, Resource Allocations, Gantt Charts, Budgeted Cost Of Work Scheduled, Budgeted Cost Of Work Performed, Actual Cost Of Work Performed, And Projects Associated With Services And The Manufacture Of Products Including Fast Delivery To The Ultimate Consumer.


Advanced Entrepreneurship
Course Number MGMT 422
Credits 4.5

In this course, students will learn to effectively organize, develop, create, and manage a business. The main objective of the course is to experience the challenges of starting and financing a new company. The main focus will be in-depth exposure to the process of starting and scaling an enterprise from an idea and business plan into a company, examining and exploring the entrepreneurial process, and analyze business decisions that entrepreneurs face.


Program Capstone
Course Number ITCO 499
Credits 4.5

An internship or senior project that satisfies the concentration outcomes and meets the approval of the University Program Committee.


Consumers Behavior
Course Number MKTG 405
Credits 4.0

Prerequisite: None This course emphasizes on consumer behavior in the marketplace and covered topics include analysis of consumer motivation, buying behavior, market adjustment and product innovation. Behavioral aspects of the marketing process from producer to ultimate user or consumer are considered


Marketing Research
Course Number MKTG 407
Credits 4.0

Prerequisite: MKTG 305 Studies the nature and scope of research techniques employed in gathering information concerning marketing and advertising procedures. Subjects include sources and collection of data, sampling, interpretation of data, and research in areas of motivation and consumer behavior. Also does employ the use of quantitative and qualitative data analysis and interpretation


Advertising and Promotion Management
Course Number MKTG 408
Credits 4.0

Prerequisite: None This course presents a total marketing communication function in planning and managing programs for advertising products and services. Topics include preparatory research, objective setting, budget planning, media, creative programs and evaluation of advertising effectiveness


International Marketing
Course Number MKT 660
Credits 6.0

This course is designed to provide the background to make marketing decisions at the international level. The course examines issues involving trends, factors, and forces (such as institutions, culture, politics, law, and environment) that affect global marketing activities.


Program description: This Bachelor of Business Administration (BBA) degree program features a concentration in Marketing and is designed to provide a solid background in business fundamentals, followed by an examination of specific aspects related to the field of marketing. Coursework is structured to assist students in the development of their goals as they acquire the knowledge and skills common to today's marketing professionals.

Program Name: MBA - Marketing
Economics for the Global Manager
Course Number BUS 610
Credits 6.0

In this course students will be expected to apply the theory and tools of micro- and macroeconomics and research to the formation of business decisions in the global environment.


Global Financial Management
Course Number FIN 630
Credits 6.0

Within the context of the multinational firm, this course examines the development of policy, financing options for international business, and the making of standard financial management decisions.


Business Research for Decision Making
Course Number MGT 600
Credits 6.0

In this course, the student will explore decision making from a managerial viewpoint and examine the role of decision making in dealing with employees, formulating strategy, and negotiating. This course requires students to understand, apply, and evaluate both quantitative and qualitative research methodologies as they apply to business studies and analyses.


Leadership and Ethics for Managers
Course Number MGT 615
Credits 6.0

In this course, the student will explore decision making from a managerial viewpoint and examine the role of decision making in dealing with employees, formulating strategy, and negotiating. This course requires students to understand, apply, and evaluate both quantitative and qualitative research methodologies as they apply to business studies and analyses.


Strategic Management
Course Number MGT 680
Credits 6.0

The development and implementation by the global enterprise of integrated business strategies and policies is the focus of this applied course. Course contents include the planning, implementation, management, and evaluation of the corporate resources, products, and assets. Advanced research is an integral component of this course.


A Managerial Approach to Marketing
Course Number MKT 640
Credits 6.0

This course focuses on the application of marketing concepts in a global organization. Students will examine international channel distribution as well as promotional, pricing, and product strategies.


Research Methods in Marketing
Course Number MKT 655
Credits 6.0

This course provides a systematic approach to structure, implementation, and analysis of marketing research for decision making. This course will focus on analysis of information about the customer as well as information about the customer’s wants and needs for the purposes of developing marketing promotional campaigns, developing new products and refining current product offerings, and improving customer service efforts.


International Marketing
Course Number MKT 660
Credits 6.0

This course is designed to provide the background to make marketing decisions at the international level. The course examines issues involving trends, factors, and forces (such as institutions, culture, politics, law, and environment) that affect global marketing activities.


Program description: An exciting career opportunity in marketing could be just months away! Today's complicated business models demand qualified marketing professionals in the management, planning, implementation, and evaluation of marketing and advertising functions.

The MBA degree program with a concentration in Marketing online curriculum adapts to current trends to provide students with relevant, timely coursework that will benefit them in the real world upon graduation. The accelerated program can be completed in as little as 10 months, giving graduates help to advance their career opportunities quickly.

Program Name: MBA - Marketing Part Time Option
Economics for the Global Manager
Course Number BUS 610
Credits 6.0

In this course students will be expected to apply the theory and tools of micro- and macroeconomics and research to the formation of business decisions in the global environment.


Global Financial Management
Course Number FIN 630
Credits 6.0

Within the context of the multinational firm, this course examines the development of policy, financing options for international business, and the making of standard financial management decisions.


Business Research for Decision Making
Course Number MGT 600
Credits 6.0

In this course, the student will explore decision making from a managerial viewpoint and examine the role of decision making in dealing with employees, formulating strategy, and negotiating. This course requires students to understand, apply, and evaluate both quantitative and qualitative research methodologies as they apply to business studies and analyses.


Leadership and Ethics for Managers
Course Number MGT 615
Credits 6.0

In this course, the student will explore decision making from a managerial viewpoint and examine the role of decision making in dealing with employees, formulating strategy, and negotiating. This course requires students to understand, apply, and evaluate both quantitative and qualitative research methodologies as they apply to business studies and analyses.


Strategic Management
Course Number MGT 680
Credits 6.0

The development and implementation by the global enterprise of integrated business strategies and policies is the focus of this applied course. Course contents include the planning, implementation, management, and evaluation of the corporate resources, products, and assets. Advanced research is an integral component of this course.


A Managerial Approach to Marketing
Course Number MKT 640
Credits 6.0

This course focuses on the application of marketing concepts in a global organization. Students will examine international channel distribution as well as promotional, pricing, and product strategies.


Research Methods in Marketing
Course Number MKT 655
Credits 6.0

This course provides a systematic approach to structure, implementation, and analysis of marketing research for decision making. This course will focus on analysis of information about the customer as well as information about the customer’s wants and needs for the purposes of developing marketing promotional campaigns, developing new products and refining current product offerings, and improving customer service efforts.


International Marketing
Course Number MKT 660
Credits 6.0

This course is designed to provide the background to make marketing decisions at the international level. The course examines issues involving trends, factors, and forces (such as institutions, culture, politics, law, and environment) that affect global marketing activities.


Program description: This Master of Business Administration degree program is
a 48-credit program designed to give students the
knowledge, skills and decision-making ability to accelerate
their careers in the fields of business or management. The
program culminates in a capstone experience from a
business research perspective.

Marketing Courses at Capella University

Program Name: MBA - Marketing
Market Research
Course Number MBA6112
Credits 3.0

This Course Addresses Survey Research Techniques, Research Design, Secondary/primary Data Collection, Data Analysis, And Ethical Implications Of Marketing Research Activities. Learners Examine Methods For Gathering And Analyzing Data And Learn How To Apply Techniques To Contemporary Marketing Problems, Market Research Projects, And Effective Decision Making. Prerequisite(s): Mba6110, Mba6140.


Consumer Behavior
Course Number MBA6114
Credits 3.0

Learners In This Course Explore Critical Contemporary Issues Related To Consumer Buying Behavior And Perceptions, Consumer Motivation, Market Behavior And Product Reaction, And Sociocultural Influences That Affect Consumer Behavior And The Consumer Decision Process. Learners Discuss The Ethical Implications Of Decisions Related To Consumer Behavior And Decisions And Examine How Economic, Psychological, And Sociocultural Influences Affect Managerial Decisions. Prerequisite(s): Mba6110, Mba6112. Return To Table Of Con


New Product Design and Development
Course Number MBA6116
Credits 3.0

This course provides a framework for product planning, implementation, and evaluation and for new product introductions. The course addresses the new product development process from idea generation to commercialization. Learners are introduced to basic concepts and tools to help them understand this process from a managerial perspective. The course emphasizes the process as it relates to the manager in his or her role as a product manager. Prerequisite(s): MBA6110.


International Marketing
Course Number MBA6118
Credits 3.0

This course addresses the marketing challenges related to selling products or services in foreign markets. Topics include the impact of cultural differences; variations in market structure; methods of distribution; and issues related to the adaptation of products, pricing, and communications strategy. Learners examine the ethical implications of decisions, identify and synthesize the forces that shape the global business/marketing environment, examine the unique challenges of marketing products and services internationally, and identify issues in their own organization or industry. Prerequisite(s): MBA6110.


Marketing Capstone: Judgment, Planning, and Action
Course Number MBA6310

This Is An Integrative Course For Learners Completing The Mba Marketing Specialization. The Outcome Is For Learners To Synthesize And Integrate Their Learning Experiences And To Evaluate The Research And Current Topics Relative To This Specialization. This Course Focuses On The Implementation Of A Project That Incorporates The Skills Necessary For Analyzing Issues, Thinking Creatively And Strategically, Using Sound Judgment, And Establishing Plans. Techniques Used To Accomplish These Goals May Vary. Prerequisite(s): Completion Of All Required Mba Course Work. Cannot Be Fulfilled By Transfer Or Petition.


Professional Effectiveness: Stretch, Impact, Reposition
Course Number MBA6010
Credits 3.0

This Course Is The First Component Of The Mba Experience And Employs The Grow Coaching Model That Provides Learners With Guidance As They Navigate The Mba Academic Environment. Learners Identify And Prioritize Their Professional Development Goals And Strategize Ways To Effectively Manage Their Mba Experience So That They Can Stretch Themselves, Have A Positive Impact On Their Career, And Reposition Themselves For Greater Responsibility And Influence Within Their Organization. Learners Also Explore Assessment Tools To Use In Identifying Their Management Skills And Clarifying Their Purpose, Vision, And Values. This Course Prepares Learners To Begin The Professional Effectiveness Coachingsm Process. Mba6010 Must Be Taken By Mba Learners In Their First Quarter. Mba6010 And Mba6020 Must Be Taken In Sequence. Cannot Be Fulfilled By Transfer Or Petition.


Leading for Results
Course Number MBA6020
Credits 3.0

This Course Focuses On Leadership Effectiveness Practices And Behaviors And Provides The Foundation For The Remaining Mba Program Course Work. Learners Analyze The Different Leadership Styles Present Within Their Organization And The Ways They Are Used To Mobilize Others To Accomplish Organizational Goals. Learners Also Analyze Their Own Personal Leadership Styles, Evaluate Their Leadership Skills In Terms Of Strengths And Areas Of Improvement, And Develop Measurable Goals For Applying New Leaders Hip Practices And Behaviors In The Context Of A “personal Best Project” Within Their Organization. Mba6010 And Mba6020 Must Be Taken In Sequence. Cannot Be Fulfilled By Transfer Or Petition.


Marketing and Brand Management
Course Number MBA6110
Credits 3.0

This course presents learners with a comprehensive approach to marketing and brand management. Topics include marketing strategy and competitive differentiation; segmentation and targeting; the positioning levers of product, price, promotion, and distribution; and creation and management of brand. Learners analyze the major decisions that marketers must make in their efforts to effectively use company resources to meet marketplace needs and use commonly accepted criteria to evaluate those decisions.


Operations and Process Management
Course Number MBA6130
Credits 3.0

This course presents tools and techniques for effective process and supply chain selection, design, planning, and control. This course helps learners apply the principles and techniques of process-based management as a foundation for continuous improvement. Learners explore ways to design, develop, and manage effective operations management tools required to detect and fix problems quickly. Learners identify, discuss, and practice applying measures of operational performance that support organizational growth, innovation, and market leadership. As a result, learners are better prepared to respond to changes in market demand.


Applied Managerial Statistics
Course Number MBA6140
Credits 3.0

Analyzing and interpreting quantitative information is a primary component of effective business administration. In this course, learners become familiar with performing analysis and evaluation using statistics and mathematical modeling to support effective decision making in management practice. Course activities include case analysis, discussions of business-related statistical problems, and readings focused on state-of-the-art statistical methods for business decision-making.


Accounting
Course Number MBA6150
Credits 3.0

This course provides a survey of financial and managerial accounting concepts and practices. Topics include the accounting cycle, financial reporting, financial statements analysis, cost accounting, management control, differential analysis, and ethical aspects of accounting and financial reporting.


Financial Management
Course Number MBA6160
Credits 3.0

This Course Provides Basic Theories And Techniques Related To Acquisition Of, Accounting For, And Allocation Of An Organization’s Financial Resources. Along With A Comprehensive Overview Of These Processes, Learners Identify And Apply Basic Financial Management Theories And Techniques That Support Effective Acquisition And Allocation Of Their Organization’s Financial Resources And Apply Their Knowledge Of Finance Management Practices To Real-world Business Concerns And Issues Within Their Work Environment. Prerequisite(s): Mba6140, Mba6150.


Managing Information Assets and Technology
Course Number MBA6180
Credits 3.0

This course addresses the use of information, knowledge, and technology as strategic assets. Learners develop the ability to proactively manage information as a strategic asset, recognize how to use appropriate technologies by applying new skills and knowledge, and understand the importance of monitoring and adjusting their organization’s communication processes and principles. This course focuses on leveraging available information technology and communication assets in order to realize an organization’s business goals.


Strategy
Course Number MBA6190
Credits 3.0

In this course, learners examine tools and techniques for competitive analysis, strategic planning, and strategy implementation. Learners gain knowledge of the tools and concepts needed to develop a business strategy including macro environmental scanning, industry and competitive analysis, value chain analysis, SWOT analysis, identification of critical success factors and driving forces, and development of strategic alternatives and recommendations. Throughout the course, learners apply these tools and concepts as they develop a strategic profile for a company that is described in a detailed case study.


Sales and Customer Relationship Management
Course Number MBA6120
Credits 3.0

This course covers the theory and practice of strategic consultative selling, including relationship selling, solution selling, and strategic account management. Learners explore topics in sales force management, including alignment of the field organization, the use of resellers, and compensation. The course is structured according to the five steps of consultative selling, which are presented in detail: development of a personal selling philosophy and the subsequent creation of a strategy for the relationship, product, customer and sales presentation. Learners also explore customer relationship management software applications and topics. Learners investigate roles in the selling process such as buyer, sales manager, and salesperson.


Building Relationships
Course Number MBA6210
Credits 3.0

This course presents tools and techniques to help learners influence others, build relationships, inspire trust, and manage conflict. By building positive relationships, leaders develop and sustain strategic alignments within the organization. In this course, learners examine various tools and techniques to motivate and inspire others and ways to recognize and use important interpersonal skills to expand their circle of influence and manage conflict.


Developing and Coaching Others
Course Number MBA6220
Credits 3.0

In this course, learners evaluate various coaching methods and apply coaching as a tool to enable and engage leadership action in others. Learners create a personal coaching and development action plan and examine ways to use coaching and development skills that focus on both individual and organizational results.


Leading Teams
Course Number MBA6230
Credits 3.0

In this course, learners explore techniques and models for building and leading effective teams. Learners develop a conceptual grounding in team dynamics theory and application and examine what makes teams effective at the individual, group, and organizational levels. Topics include the development of team collaboration skills, synthesis of team theory, assessment of an organization’s use of teams, and the overall effectiveness of team support systems. Learners research and recommend strategies and best practices to better align a critical team organizational support system and practice problem-solving, decision-making, project management, and conflict management in a virtual environment.


Facilitating Change
Course Number MBA6240
Credits 3.0

This course presents theories and models for leading and facilitating organizational change. Learners explore ways to recognize and translate theory into practice by identifying and applying effective change management techniques. Learners develop collaborative processes that support forward movement within their work environment, thus helping themselves and their employees make transitions more effective for the organization.


Leveraging Workplace Diversity
Course Number MBA6250
Credits 3.0

In this course, learners explore the models and tools for creating an effective and respectful work environment. This course emphasizes the importance of encouraging the expression of diverse people and their ideas. Learners explore ways to use models and tools to promote ethical and respectful interpersonal relationships that support the free flow of ideas. Learners develop practical skills and hands-on techniques to effectively support and manage diversity, recognize the importance of organizational diversity and why it is inextricably linked to business success, and establish a framework to promote an ongoing and respectful exchange of information.


Negotiating for Results
Course Number MBA6260
Credits 3.0

In this course, learners explore ways to create effective negotiations with employees, customers, and partners. The course offers learners a practical exploration of the major concepts and theories of bargaining and negotiation and a forum for examining the dynamics of interpersonal and inter-group conflict and its resolution. The course is designed to be relevant to the broad spectrum of problems faced by managers and professionals. Learners explore their own negotiating preferences and the consequences of the choices they make. In addition, learners are asked to accept and offer feedback on the negotiation behavior that they demonstrate, observe and formulate their own perspectives about negotiation, and extract insights from their own experiences to guide them in future negotiations.


Regulatory and Ethical Environment of Business
Course Number MBA6270
Credits 3.0

In this course, learners examine the key components of the business environment and ethical choices with regard to corporate decisions. The emphasis in this course is on current regulatory environments and their impact on organizational directions. Learners analyze and discuss how current trends in business ethics can help them make socially responsible and strategically sound decisions.


Program description: Prepare yourself to meet the diverse set of marketing challenges present in today's competitive business environment, from understanding the evolving needs of the consumer, to managing sales, to overseeing international marketing and distribution operations. This online MBA Marketing specialization is designed to enhance your skills in such marketing-focused areas as market research, consumer behavior, product development, and relationship management, while expanding your core business knowledge and skill areas to build the perspective you need to interact effectively with executive management as a strategic partner. You will have the opportunity to synthesize and apply what you have learned into a final marketing plan. People who choose this specialization are often pursuing management and director-level positions in marketing, sales, advertising, corporate communications, events, or public relations departments or firms. This program can be completed in two years.

Marketing Courses at DeVry University

Program Name: Bachelor's in Business Administration - Sales & Marketing
Advanced Composition
Course Number ENGL-135
Credits 4.0

This course builds on the conventions and techniques of composition through critical reading requirements and longer, more sophisticated reports, including a documented library research paper. Assignments require revising and editing for an intended audience. Students are also taught search strategies for accessing a variety of print and electronic resources.


Technical Writing
Course Number ENGL-216
Credits 4.0

Students apply composition principles to develop common report formats, including formal lab reports and common types of applied writing. Audience analysis, development of effective technical style, organization methods and graphic aids are emphasized. Classroom activities include planning, reviewing and revising writing.


Professional Communication
Course Number ENGL-230
Credits 3.0

This course enhances students’ writing and presentation skills for academic applications and professional communication in the workplace. Students analyze the needs of divergent audiences, and craft messages using technology tools and media appropriate for distance and group communication. An emphasis on collaborative work further prepares students for the contemporary work environment.


Dramatic Literature
Course Number HUMN-428
Credits 4.0

This course introduces the dramatic genre and enables students to analyze and evaluate both written plays and live performances. Through reading plays and critical texts from various historical periods and writing critical papers, students learn to assess formal elements of dramatic writing together with thematic content and historical context. Students watch live or filmed performances, extending their ability to develop critical understanding of theater as a social and artistic phenomenon. Prerequisite: ENGL-135


Comparative Religions
Course Number HUMN-448
Credits 3.0

Through study of the world’s major and minor religions, indigenous religions and cults, this course helps students understand the varieties and commonalities of human religious experience, with emphasis on both individual and group phenomena. Students compare the core elements of religion through analysis of religious belief in practice, and as they are depicted in philosophy, theology and the social sciences. Students also learn to formulate their own views on the role of religion in human affairs. Prerequisite: ENGL-135


Technology, Society, and Culture
Course Number HUMN-432
Credits 3.0

In this capstone course, the relationship between society and technology is investigated through reading, reflection, research and reports. The course identifies conditions that have promoted technological development and assesses the social, political, environmental, cultural and economic effects of current technology. Issues of control and ethical considerations in the use of technology are primary. Discussion and oral and written reports draw together students’ prior learning in specialty and general education courses. This course must be taken at DeVry. Prerequisites: Senior status, and successful completion of all General Education requirements except courses with the prefix CARD


Social Psychology
Course Number PSYC-315
Credits 3.0

Students In This Course Explore Ways In Which Individuals Think About, Influence, Are Influenced By And Otherwise Relate To People. Individual Behavior In The Context Of Social Groups And Forces Is Emphasized. Coursework Provides A Basis For Scientifically Addressing Key Issues Of This Field. Prerequisite: Psyc-110, Socs-185, Socs-187 Or Socs-190



Statistics for Decision-Making
Course Number MATH-221
Credits 4.0

This course provides tools used for statistical analysis and decision-making in business. The course includes both descriptive statistics and inferential concepts used to draw conclusions about a population. Research techniques such as sampling and experiment design are included for both single and multiple sample groups. Prerequisite: MATH-114


Marketing
Course Number BUSN-319
Credits 3.0

In This Course Students Apply Principles And Strategies For Marketing Products And Services To Industrial, Commercial And Governmental Entities. Topics Include Ways In Which Market Information And Product Life Cycle Affect Product And Production Design; Forecasting Techniques; Interdependencies Between Marketing And Operations Functions; And Selling Skills. Prerequisites: Busn-115 And Math-114


Finance
Course Number BUSN-379
Credits 3.0

This course introduces corporate financial structure and covers basic capital budgeting techniques, including discounted cash flow analysis. Funds sources and financial resource allocation are analyzed. Spreadsheet software packages are used to analyze data and solve case-based problems. Prerequisite: ACCT-212


Principles of Economics
Course Number ECON-312
Credits 3.0

This course introduces basic concepts and issues in microeconomics, macroeconomics and international trade. Microeconomic concepts, such as supply and demand and the theory of the firm, serve as foundations for analyzing macroeconomic issues. Macroeconomic topics include gross domestic product (GDP), and fiscal and monetary policy, as well as international topics such as trade and exchange rates. The course stresses analyzing and applying economic variables of real-world issues.


Principles of Management
Course Number MGMT-303
Credits 3.0

This course examines fundamental management theories and traditional managerial responsibilities in formal and informal organizational structures. Planning, organizing, directing, controlling and staffing are explored. Prerequisite: BUSN-115


Managerial Accounting
Course Number ACCT-346
Credits 4.0

This course introduces how managers use accounting information in business decision-making. Topics include standard cost systems, budgeting, break-even analysis, relevant cost issues, and the effect of state and federal taxes on decision-making. These principles apply to all types of businesses, including the service industry, manufacturing and merchandising. Students use spreadsheet applications to analyze and provide solutions to challenges faced by management in today’s business environment. Prerequisite: ACCT-212


Fundamentals of E-Commerce
Course Number ECOM-210
Credits 4.0

This course provides an in-depth overview of the issues, technology and environment of electronic commerce. Knowledge gained facilitates more comprehensive and contemporary exploration of future coursework in marketing, operations, finance, business law, and database and website management. Challenges and opportunities of electronic business are discussed. Prerequisite: BUSN-115


Federal Tax Accounting II
Course Number ACCT-424
Credits 4.0

This course addresses the special tax issues of corporations, partnerships, S corporations, gift taxes, estates and trusts. Tax forms, tax software, the Internet, spreadsheets and word processing programs are used to research, solve and analyze tax problems relating to corporate and partnership income taxes. Prerequisite: ACCT-324


Project Management
Course Number MGMT-404
Credits 4.0

This Course Enhances Students’ Ability To Function In A Project Leadership Role. While Exploring The Project Life Cycle, They Gain Experience In Budget And Timeline Management. Project Management Software Is Used To Design Project Schedules Using Methods Such As Bar Charts, Program Evaluation Review Technique (pert) And Critical Path Method (cpm) To Produce Project Plans To Apply To The Solution Of Case Studies. Prerequisites: Math-221 Or Math-233, And Upper-term Status


Creative Writing – Honors Option
Course Number ENGL-220H
Credits 4.0

This alternative to ENGL-112 is offered in a workshop setting. Students explore modes of written self-expression, including poetry, fiction and drama, to experience various literary genres and produce short creative works. They also learn to apply constructive feedback to the rewrite process. A student writing anthology is produced, and the course culminates in a study of the literary marketplace. Prerequisite: Permission from the academic administrator / 4-4


Advanced Composition
Course Number ENGL-135
Credits 4.0

This course builds on the conventions and techniques of composition through critical reading requirements and longer, more sophisticated reports, including a documented library research paper. Assignments require revising and editing for an intended audience. Students are also taught search strategies for accessing a variety of print and electronic resources. Prerequisite: ENGL-112 / 4-4


Culture and Society
Course Number SOCS-185
Credits 3.0

This course explores the role of culture in social organizations. Social institutions, and the issues of race and gender within social structures, are analyzed in the context of multicultural societies and increasing global interaction. Basic sociological principles and research findings are used to support analysis of cultural and social issues. / 3-3


Career Development
Course Number CARD-205
Credits 5.0

Career planning strategies and resources are explored to prepare students for a successful job search and to maximize potential for advancement and long-term professional growth. Students perform self-assessment and goal-setting activities, and apply research and evaluation skills to execute job search and career advancement strategies. Each student assembles a professional portfolio highlighting achievements, goals and concrete plans. This course must be taken at DeVry. Prerequisite: Upper-term status / 2-2


Critical Thinking and Problem-Solving
Course Number COLL-148
Credits 5.0

This course focuses on identifying and articulating skills needed for academic and professional success. Coursework provides instruction and practice in critical thinking and problem-solving through analysis of critical reading and reasoning, as well as through examination of problem-solving methodologies. Students learn to work in teams, to identify and resolve problems, and to use research effectively to gather and evaluate relevant and useful information. / 3-3


Algebra for College Students
Course Number MATH-114
Credits 4.0

This Course Focuses On Systems Of Linear Equations; Radical And Rational Expressions; And Functions Where Linear, Quadratic, Exponential And Logarithmic Functions Are Emphasized Using Application Problems And Modeling. The Minimum Requirement To Pass This Course Is 80 Percent, And Grades Of C And D Are Not Assigned. Eligibility To Enroll In The Course Is Based On Placement Results, Or Successful Completion Of Math-092 Or Math-102. / 4-4


Fundamentals of Human Anatomy and Physiology with Lab
Course Number BIOS-105
Credits 4.0

This course provides a “road map” perspective of human body structure and function. Topics include cell structure and function, and a survey of all major systems of the human body. The connections and inter-working relationships among systems are introduced. Lab work includes computer exercises and simulation activities, as well as observation related to topics covered. / 5-4


Financial Accounting
Course Number ACCT-212
Credits 4.0

This Course Focuses On Ways In Which Financial Statements Reflect Business Operations And Emphasizes Use Of Financial Statements In The Decision-making Process. The Course Encompasses All Business Forms And Various Sectors Such As Merchandising, Manufacturing And Services. Students Make Extensive Use Of Spreadsheet Applications To Analyze Accounting Records And Financial Statements. Prerequisites: Comp-100 And Math-114 / 4-4


Data Analysis with Spreadsheets with Lab
Course Number BIS-155
Credits 4.0

This course focuses on analyzing business situations using current spreadsheet software. Using data derived from real-world business situations, students learn to use appropriate spreadsheet software features to organize, analyze and present data, as well as to make business decisions. Through personal database technology such as Access, the course also introduces basic database concepts. Prerequisite: COMP-100 / 4-3


Introduction to Business and Technology
Course Number BUSN-115
Credits 3.0

This course introduces business and the environments in which businesses operate. Students examine the roles of major functional areas of business and interrelationships among them. Organizational theories and techniques are examined, and economic, cultural, political and technological factors affecting business organizations are evaluated. / 3-3


Computer Applications for Business with Lab
Course Number COMP-100
Credits 3.0

This course introduces basic concepts and principles underlying personal productivity tools widely used in business such as word processors, spreadsheets, email and web browsers. Students also learn basic computer terminology and concepts. Hands-on exercises provide students with experience in use of PCs and current personal productivity tools. / 3-2


Database Essentials for Business with Lab
Course Number BIS-245
Credits 5.0

Students in this course learn to design relational databases and to build database applications, including tables, queries, forms, reports and macros. Also addressed is implementation of basic database security, backup and recovery procedures. Generating reports and meeting business requirements are emphasized. Prerequisite: BIS-155 / 5-4


Consumer Behavior
Course Number MKTG-310
Credits 4.0

Students in this course analyze consumer purchasing behavior as it relates to development of marketing mix programs. Important considerations include economic, psychological, cultural, cognitive and social factors. Prerequisite: BUSN-319 / 4-4


Market Research
Course Number MKTG-320
Credits 4.0

Students in this course analyze various market research techniques, including methodology used to gather information for decision-making. Emphasis is placed on methods and techniques for collecting, analyzing, interpreting and disseminating primary and secondary data for final end-use. Prerequisite: BUSN-319 / 4-4


Advertising and Public Relations
Course Number MKTG-410
Credits 4.0

This course introduces the field of advertising and public relations. Topics include media relations; media buying; determining appropriate media; promotions; public relations and publicity development tools; methods for improving customer satisfaction; relationship-building strategies; and ethics in advertising and public relations. Prerequisite: BUSN-319 / 4-4


Salesmanship
Course Number MKTG-420
Credits 4.0

This course addresses the complex and demanding responsibilities of sales personnel, including forecasting; territory management; understanding customer expectations and buyer behavior; gathering feedback; communicating; budgeting; and relating sales goals to marketing goals. Prerequisite: BUSN-319 / 4-4


International Marketing
Course Number MKTG-430
Credits 4.0

This Course Provides A Conceptual Framework For Marketing Internationally, Whether Exporting Or Establishing A Multinational Enterprise (mne). Students Explore Development Of International Marketing Programs, As Well As Various Macroenvironmental Factors That Affect Decision-making In An International Setting. Prerequisite: Busn-319 / 4-4


Creativity, Innovation and New Product Development
Course Number SBE-330
Credits 4.0

This course concentrates on the processes of creativity and innovation as tools for marketers and small business managers. Students identify opportunities for using these processes and apply them to implementing and expanding product lines in corporate and entrepreneurial ventures. A structure for introducing new products is presented. Prerequisite: BUSN-319 / 4-4


Internet Marketing
Course Number ECOM-340
Credits 4.0

This course provides a review of traditional marketing strategies and demonstrates their use in building a viable online business. Emphasis is placed on coordinating Internet marketing activities with existing traditional marketing. Steps to develop a company’s Internet presence are also discussed. Prerequisite: BUSN-319 / 4-4


Program description: Students in DeVry’s Business Administration program develop
competency in applying technology to business strategy, management and decision-making through case studies, team projects,
Internet use and web page development, as well as computer
applications and systems integration. The program offers majors
(concentrations in Illinois, New York and Pennsylvania) as shown in
the following program outline, as well as general business options,
which students may take in lieu of a specific major/concentration.

Marketing Courses at Benedictine University

Program Name: Accelerated MBA in Marketing
Financial Accounting
Course Number MBA 500
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=657

Concentrates on the preparation, interpretation, and analysis of the balance sheet, income statement, and statement of cash flows. Emphasizes the rationale for and implications of important accounting concepts, the selection of alternatively acceptable accounting methods and their varying affects of valuation and net income determination and reporting. Provides student with an opportunity to understand the complex accounting data they will receive as operational managers. Required.


Economics
Course Number MBA 510
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=669

Fundamental concepts of macroeconomics, including supply and demand, measurements of and determination of economic performance, such as GDP, inflation, and unemployment, are studied. Other topics include the causes of instability in the economy and corrective measures such as fiscal and monetary policy, money and banking, and the Federal Reserve System. Required.


Leadership and Ethics in a Global Environment
Course Number MBA 520
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=689

Reviews paradigms of leadership in global environment. Introduces and applies principles for ethical decision-making in business situations. Assesses student's leadership capacities and responsibilities in challenging situations. Required.


Organizational Behavior
Course Number MBA 530
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=707

A course focusing on the effects of organizational variables on individual and group behavior. This course addresses the theory and practice of organization behavior as it relates to the individual, effective team building, conflict management, and resolution, and the negotiation of legal and psychological contracts. The course also takes a look at the broader aspect of organizational culture and its impact on today s manager. Students learn how to use concepts in the traditional workplace as well as the virtual workplace. Required.


International Business
Course Number MBA 539
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=721

Selected readings in international business will be covered. Topics include culture, geography, politics, foreign direct investment, supply chain management, monetary systems, foreign exchange markets, and political risk management. Current topics in international business will be covered. Required.


Analytical Tools for Management Decisions
Course Number MBA 541
Credits 4.0

The goal for this course is to prepare students to be more effective users of quantitative information, as well as to avoid the many potential pitfalls from the misuse of statistical methods. The emphasis is on understanding what a previously obtained data set implies and, if appropriate, to develop meaningful forecasts with a reasonable sense of confidence. Specific topics include data analysis and statistical description, sampling and statistical inference, time series, and regression analysis. Required.


Managerial Accounting
Course Number MBA 601
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=829

This course introduces the measurement, communication, and interpretation of cost data for management decision-making, planning, control, and evaluation of results. Students are shown how to use accounting information as an effective management tool for coordinating managerial activities. Course material is explored in the context of the extensive changes being implemented in the area of manufacturing, service delivery technologies, and control systems. This course uses case studies to emphasize the application of concepts. Required. Prerequisite: MBA 500.


Managerial Economics
Course Number MBA 611
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=850

Applies microeconomic tools to business decision making. Topics include optimization, consumer behavior, elasticity of demand, the use of regression analysis to estimate demand (revenues) and costs, marginal analysis and market structure. Required.


Operations Management
Course Number MBA 630
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=885

This course focuses on the strategic role of operations and developing an appreciation for operations activities and how to improve them. Issues include continuous quality improvement, the critical importance of the customer and consideration of selected quantitative techniques. Required.


Financial Management
Course Number MBA 651
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=917

Develops an understanding of financial theory and its application through case analysis. Topics include capital management, operating and financial leverage, costs of capital, investment, and financing decisions. Techniques for the evaluation of investment alternatives using net present value and internal rate of return concepts are covered including the identification of cash flows relevant for capital budgeting. Emphasis is placed on the application of these concepts to the valuation of a going concern. Extensive use of proforma modeling of financial statements is made throughout the course.


Marketing Management
Course Number MBA 661

This course introduces students to both the theory and practice of marketing. It analyzes all marketing issues from the perspective of the marketing manager. Students will explore how consumer behavior, market research, environmental trend analysis, new product development, pricing and distribution decisions, and promotional considerations must interact to create a successful marketing program. Case analysis, contemporary issues in marketing, and the practical application of marketing concepts to the students employment experiences are also features of this course.


Project Management
Course Number MBA 683
Credits 4.0

The class is an examination of the art and science of project management as applied to a variety of business and technology settings. Students will study how to initiate, plan, execute, control and close projects within budget and on schedule. Advanced topics may include critical chains, adaptive and agile project management and portfolio management. A project planning software tool is used, usually MS Project. This course is appropriate for technology and non-technology managers alike.


Strategic Management
Course Number MBA 671
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=957

This course requires students to use and integrate the disciplines and techniques learned in previous required courses. Strategy formulation and implementation concepts are discussed using theory and cases. This course should be taken within two courses of completion of the required courses. Required. Prerequisites


Consumer Behavior
Course Number MBA 666
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=949

Understanding why consumers do the things they do is essential for all marketing. In this course, students will explore the many influences that affect individual purchase and consumption behavior. The approach taken will be wide-ranging and will draw on current theory in psychology, sociology and anthropology. Applied consumer behavior theory to the student s work and product experiences as well as to their own consumer behavior. Elective.


Marketing Strategies in the Digital Age
Course Number MBA 676
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=1160

This class focuses on the marketing efforts that companies, both large and small are utilizing to create effective Internet strategies. Students will also investigate what new technologies are dominating the marketplace today, and what we can expect as the Internet, and other technologies evolve. The student will become fluent in the language of e-marketing, and will gain the ability to position his or her self as a major asset in the execution of the organizations Digital marketing plan.


International Marketing
Course Number MBA 686
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=989

Applies marketing principles and concepts across national borders by examining several key variables of the international environment, such as competition, politics, laws, and consumer behavior. Elective.


Program description: Today’s commercial industry is highly competitive. Various similar products target the same number and kinds of consumers. For a product to stand head and shoulders above the rest, it should be marketed properly and effectively. Businesses need managers who know how to position a product and understand the thought process of consumers.

Benedictine University offers an accelerated online MBA program focused on Marketing. Through this program, students are given the tools to develop effective and comprehensive marketing strategies covering every stage of a product’s life cycle. Updates and changes in consumer behavioral studies, and the impact and application of technologies in market research are some of the other global marketing skills that will be taught through this program.

Program Name: Marketing MBA
Financial Accounting
Course Number MBA 500
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=657

Concentrates on the preparation, interpretation, and analysis of the balance sheet, income statement, and statement of cash flows. Emphasizes the rationale for and implications of important accounting concepts, the selection of alternatively acceptable accounting methods and their varying affects of valuation and net income determination and reporting. Provides student with an opportunity to understand the complex accounting data they will receive as operational managers. Required.


Economics
Course Number MBA 510
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=669

Fundamental concepts of macroeconomics, including supply and demand, measurements of and determination of economic performance, such as GDP, inflation, and unemployment, are studied. Other topics include the causes of instability in the economy and corrective measures such as fiscal and monetary policy, money and banking, and the Federal Reserve System. Required.


Leadership and Ethics in a Global Environment
Course Number MBA 520
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=689

Reviews paradigms of leadership in global environment. Introduces and applies principles for ethical decision-making in business situations. Assesses student's leadership capacities and responsibilities in challenging situations. Required.


Organizational Behavior
Course Number MBA 530
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=707

A course focusing on the effects of organizational variables on individual and group behavior. This course addresses the theory and practice of organization behavior as it relates to the individual, effective team building, conflict management, and resolution, and the negotiation of legal and psychological contracts. The course also takes a look at the broader aspect of organizational culture and its impact on today s manager. Students learn how to use concepts in the traditional workplace as well as the virtual workplace. Required.


International Business
Course Number MBA 539
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=721

Selected readings in international business will be covered. Topics include culture, geography, politics, foreign direct investment, supply chain management, monetary systems, foreign exchange markets, and political risk management. Current topics in international business will be covered. Required.


Analytical Tools for Management Decisions
Course Number MBA 541
Credits 4.0

The goal for this course is to prepare students to be more effective users of quantitative information, as well as to avoid the many potential pitfalls from the misuse of statistical methods. The emphasis is on understanding what a previously obtained data set implies and, if appropriate, to develop meaningful forecasts with a reasonable sense of confidence. Specific topics include data analysis and statistical description, sampling and statistical inference, time series, and regression analysis. Required.


Managerial Accounting
Course Number MBA 601
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=829

This course introduces the measurement, communication, and interpretation of cost data for management decision-making, planning, control, and evaluation of results. Students are shown how to use accounting information as an effective management tool for coordinating managerial activities. Course material is explored in the context of the extensive changes being implemented in the area of manufacturing, service delivery technologies, and control systems. This course uses case studies to emphasize the application of concepts. Required. Prerequisite: MBA 500.


Managerial Economics
Course Number MBA 611
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=850

Applies microeconomic tools to business decision making. Topics include optimization, consumer behavior, elasticity of demand, the use of regression analysis to estimate demand (revenues) and costs, marginal analysis and market structure. Required.


Operations Management
Course Number MBA 630
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=885

This course focuses on the strategic role of operations and developing an appreciation for operations activities and how to improve them. Issues include continuous quality improvement, the critical importance of the customer and consideration of selected quantitative techniques. Required.


Financial Management
Course Number MBA 651
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=917

Develops an understanding of financial theory and its application through case analysis. Topics include capital management, operating and financial leverage, costs of capital, investment, and financing decisions. Techniques for the evaluation of investment alternatives using net present value and internal rate of return concepts are covered including the identification of cash flows relevant for capital budgeting. Emphasis is placed on the application of these concepts to the valuation of a going concern. Extensive use of proforma modeling of financial statements is made throughout the course.


Marketing Management
Course Number MBA 661

This course introduces students to both the theory and practice of marketing. It analyzes all marketing issues from the perspective of the marketing manager. Students will explore how consumer behavior, market research, environmental trend analysis, new product development, pricing and distribution decisions, and promotional considerations must interact to create a successful marketing program. Case analysis, contemporary issues in marketing, and the practical application of marketing concepts to the students employment experiences are also features of this course.


Project Management
Course Number MBA 683
Credits 4.0

The class is an examination of the art and science of project management as applied to a variety of business and technology settings. Students will study how to initiate, plan, execute, control and close projects within budget and on schedule. Advanced topics may include critical chains, adaptive and agile project management and portfolio management. A project planning software tool is used, usually MS Project. This course is appropriate for technology and non-technology managers alike.


Strategic Management
Course Number MBA 671
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=957

This course requires students to use and integrate the disciplines and techniques learned in previous required courses. Strategy formulation and implementation concepts are discussed using theory and cases. This course should be taken within two courses of completion of the required courses. Required. Prerequisites


Consumer Behavior
Course Number MBA 666
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=949

Understanding why consumers do the things they do is essential for all marketing. In this course, students will explore the many influences that affect individual purchase and consumption behavior. The approach taken will be wide-ranging and will draw on current theory in psychology, sociology and anthropology. Applied consumer behavior theory to the student s work and product experiences as well as to their own consumer behavior. Elective.


Marketing Strategies in the Digital Age
Course Number MBA 676
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=1160

This class focuses on the marketing efforts that companies, both large and small are utilizing to create effective Internet strategies. Students will also investigate what new technologies are dominating the marketplace today, and what we can expect as the Internet, and other technologies evolve. The student will become fluent in the language of e-marketing, and will gain the ability to position his or her self as a major asset in the execution of the organizations Digital marketing plan.


International Marketing
Course Number MBA 686
Credits 4.0
More Info http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/description_detail.asp?gCourseID=989

Applies marketing principles and concepts across national borders by examining several key variables of the international environment, such as competition, politics, laws, and consumer behavior. Elective.


Program description: The mission of the M.B.A. Programs at Benedictine University is to provide men and women with a collaborative educational experience that imparts superior management skills and best practices while instilling a sense of responsible and personal commitment to continuously improving the leadership of organizations.
The M.B.A. is widely recognized as a powerful professional credential, in business and other organizations. The MBA combines quantitative and qualitative courses to prepare you for the demands of contemporary business leadership, in a complex, uncertain environment. The M.B.A. conveys practical knowledge and competence, to better run organizations in a competitive environment. Essential skills needed in management include accounting, economics, project management, finance, strategy, marketing, and ethics. The M.B.A. is an essential factor for your career growth and leadership development.

Interested in a career in marketing? Test the waters with a certificate in marketing. Seasoned faculty with a wealth of experience in marketing will offer you insight only real life experience can offer. This certificate looks at consumer behavior, marketing to specific business sectors and insight into marketing research.

Marketing Courses at Colorado Technical University

Program Name: Bachelor of Science in Business Administration - Marketing
Elective credits
Course Number ELE
Credits 4.0

Select a minimum of 4 credit hours


Marketing Research
Course Number MKTG330
Credits 4.0

Marketing research considers the construction and implementation of market research methods to solve marketing problems and uncover opportunities. Research design, data collection, problem formulation, and data analysis are emphasized. Credits: 4 Prerequisite: MKTG210 Availability: Denver, Denver North, Kansas City, Sioux Falls


International Marketing
Course Number MKTG410
Credits 4.0

In This Course, Students Study The Decision-making Process In The Marketing Of Products And Services Across National Boundaries, And Explore The Design And Modification Of Marketing Strategies For International, Multi-national And Global Markets. This Course Introduces The Methods Of Adapting To Marketing Efforts With Consideration To Product, Price, Promotion, And Distribution. Credits: 4 Prerequisite: Mktg210 Or Mkt210 Availability: Denver, Denver North, Kansas City, Sioux Falls, Virtual Campus


Product Service Planning
Course Number MKTG420
Credits 4.0

The factors and issues surrounding new product or service development are analyzed and applied. Consideration is given to all major decisions related to product introductions which include market research, behavior, channel and distribution decisions. Credits: 4 Prerequisite: MKTG210 Availability: Denver, Denver North, Kansas City, Sioux Falls


Integrated Marketing Strategy Capstone
Course Number MKTG430
Credits 4.0

As A Capstone Course, Mktg430 Is A Comprehensive Application Of All Previous Marketing And Management Course Work. Credits: 4 Prerequisite: Mktg210 Or Mkt210 Availability: Denver, Denver North, Kansas City, Sioux Falls, Virtual Campus


World History Since 1500
Course Number HIST150
Credits 4.0

This course introduces the student to most significant events, personalities, trends and issues associated with the historical development of world civilization in the five centuries since the Middle-Ages, beginning with an overview of the Renaissance and Reformation and concluding with an assessment of the contemporary legacy of the Cold War. It explores the rise of capitalism and the modern nation state, the expansion of Western Europe, advances in science and technology, the impact of industrialization, and the global conflicts of the 20th Century


World History and Culture I
Course Number HIST210
Credits 4.0

HIST210 covers major cultures and civilizations of the world from ancient times to the birth of western imperialism in the 16th Century. Topics include cultures and historical experiences representative of Africa, Asia, Europe, the Middle East, and pre-Columbian America. Of particular interest is the evolution of world religions or philosophies that prevail and are still critical in the modern world: Hinduism, Buddhism, Confucianism, Judaism, Christianity and Islam. Western Civilization is used as a timeline and a reference for the historical events which shaped the modern world outside Indo-European civilization.


World Cultures and Values
Course Number HIST250
Credits 4.0

This course helps the student to develop the global viewpoint appropriate for the business and technology leaders of the 21st Century. It develops an appreciation for the variations in culture across the world’s regions and people. Additionally, it helps the student to develop a framework for understanding the elements and expressions of culture, and how culture shapes and is shaped by historical trends, events, situations, climate, geography, beliefs and values. Emphasis is placed on driving political, intellectual and technological forces as shapers of culture and values, especially those that have influenced the development of the global marketplace.


English Composition Preparation
Course Number ENGL080
Credits 4.0

This course is a preparatory course designed to meet the individual student’s needs in preparing for ENGL111, English Composition I. Special attention is given to the fundamentals of grammar, punctuation, spelling, diction, sentence structure, paragraph formation, and essay organization.


Introduction to Computing
Course Number IT080
Credits 4.0

Introduction to Computing identifies the use of computers to support professional activities and the role of computers in business and society. Students will develop skills in the use of computer applications to solve common problems. Topics covered include computer hardware and software, networks, the Internet, word processing, spreadsheet and presentation applications.


Pre-Algebra
Course Number MATH060
Credits 4.0

This is a self-paced course using the basic operations of addition, subtraction, multiplication and division on whole numbers, decimals and fractions. Techniques of estimation, order of operations and reasonableness of answers are emphasized. The course introduces the real number system and some introductory algebra. Calculators will not be used in this course or on any exam.


Elementary Algebra
Course Number MATH080
Credits 4.0

This course presents arithmetic operations on signed numbers, the concepts of symbols and algebraic notation, solutions of linear and quadratic equations, factoring, properties of exponents, and elementary graphing.


Introduction to Business
Course Number BADM100
Credits 4.0

This course provides a survey of the field of business management, marketing, finance, and accounting; the variety, nature, and interrelationship of problems of business operation are explored.


Macroeconomics
Course Number ECON201
Credits 4.0

The study of the basic institutions, terminology and theory of the main economic activities of production, distribution, and consumption, especially as they apply to the operation of our national economy. Topics include savings and investment, national output, expenditure and income, real vs. potential GDP, aggregate demand and supply and fiscal and monetary policy.


English Composition I
Course Number ENGL111
Credits 4.0

During this course the students will review the writing process (prewriting, researching, drafting, revising, editing, and assessing) and covers documenting sources. The course also introduces students to four basic writing strategies used in effective writing (exemplification, description, compare and contrast, and process). Additionally the student will review basic grammar, punctuation, spelling and sentence structure by using literary excerpts. Students also learn basic document preparation skills using Microsoft Word in the lab.


English Composition II
Course Number ENGL112
Credits 4.0

During this course the student will review critical thinking, the writing process, and integrating sources, while being introduced to two basic writing strategies used in effective writing (definition and cause and effect). Additionally there will be work in two advanced methods of effective writing (combining devices and strategies in a formal argumentative / persuasive research paper). The reviewing of persuasive appeal and argumentative structure will also be studied. Literary excerpts are used as models for student writing. Finally students learn advanced documentation preparation skills suing Microsoft Word in the lab


Professional Writing
Course Number ENGL200
Credits 4.0

This course covers the preparation of a wide variety of technical documents including mechanism and process descriptions, instructions, proposals, recommendations, letters, memos, and electronic mail. Particular attention is given to adapting writing style to a particular audience, adjusting document mechanics and semantics for a specific purpose, formatting design elements in a consistent manner, and integrating graphics into a document.


Professional Speaking
Course Number ENGL210
Credits 4.0

During this course the student will learn the essentials of business and professional presentations, including extemporaneous, introduction, demonstration, informative (business briefing) and persuasive (argumentative on controversial issue) presentations. Additionally, students will study information on word choices, organization, audience analysis and graphics and use them in several evaluated experiences in speech preparation and presentation. Both theoretical understanding and practical experience will be critiqued often. These concepts and skills (or principles and techniques) are adaptable to platform speaking, boardroom discussions, class interactions, and personal conversations. Further attention is given to models, elements, principles and procedures of public communication. Special attention will be given to the presentation and delivery mix of several student presentations


World History Since 1500 or World History and Culture I
Course Number HIST150 or HIST210
Credits 4.0

World History Since 1500 This course introduces the student to most significant events, personalities, trends and issues associated with the historical development of world civilization in the five centuries since the Middle-Ages, beginning with an overview of the Renaissance and Reformation and concluding with an assessment of the contemporary legacy of the Cold War. It explores the rise of capitalism and the modern nation state, the expansion of Western Europe, advances in science and technology, the impact of industrialization, and the global conflicts of the 20th Century. Credits: 4 Prerequisite: None Availability: Colorado Springs, Denver, Denver North, Kansas City, Pueblo, Sioux Falls World History and Culture I HIST210 covers major cultures and civilizations of the world from ancient times to the birth of western imperialism in the 16th Century. Topics include cultures and historical experiences representative of Africa, Asia, Europe, the Middle East, and pre-Columbian America. Of particular interest is the evolution of world religions or philosophies that prevail and are still critical in the modern world: Hinduism, Buddhism, Confucianism, Judaism, Christianity and Islam. Western Civilization is used as a timeline and a reference for the historical events which shaped the modern world outside Indo-European civilization. Credits: 4 Prerequisite: None Availability: Colorado Springs, Denver, Denver North, Kansas City, Pueblo, Sioux Falls


Creating Academic and Professional Success
Course Number INTD111
Credits 4.0

This course introduces students to the basic knowledge, skills, and abilities necessary for academic, professional, and life related success. The course helps students acquire, develop, and utilize basic learning tools. The course also teaches critical thinking, analysis, synthesis, and evaluation methods and practices which will allow them to formulate reasonable alternatives, hypotheses, and/or premises for academic, social, and professional use. A clear, precise, fair, and unbiased approach to analysis, evaluation, problem-solving, and decision-making activities is emphasized and promoted.


Introduction to IT
Course Number IT190
Credits 4.0

Introduction to IT Introduction to IT provides an overview of issues and opportunities presented by the fast-paced world of information technology. Students receive an overview of computer-based systems and learn about the development, operation, and management of these systems. The course includes basic hardware and software principles and current information systems. Topics include databases and networking and their critical organizational importance, IT systems development, the impact of the Internet on organizations, and emerging technologies and trends for the future. Credits: 4 Prerequisite: IT080 or Approval Availability: Colorado Springs, Denver, Denver North, Kansas City, Pueblo, Sioux Falls, Virtual Campus


Spreadsheet Applications
Course Number IT254
Credits 4.0

This course introduces the basics concepts of a spreadsheet, and stresses the application of advanced functions in solving real-world problems. Spreadsheet design, graphing, and report generation will be emphasized. Students will complete several spreadsheet projects.


Values in World Literature
Course Number LITR220
Credits 4.0

In this course the student will read and discuss masterpieces of world literature, concentrating on fiction, poetry, and drama. Examining character, plot, theme, form, and style across a variety of English and non-English works, the student will explore the role that human values play in our decisions and interactions. In such areas as leadership, love, trust, and life and death the lessons of “the best that has been thought and said” will be applied to our professional and personal lives throughout the course.


Business Algebra
Course Number MATH143
Credits 4.0

This course provides students with a background in the quantitative techniques necessary to better operate in the business community. Specifically, it focuses on applied mathematical principles with a broad scope towards business applications. Topics include solving linear systems of equations; the mathematics of finance, including simple and compound interest, annuities and amortization, basic probability; and an introduction to the binomial distribution.


Computer Assisted Statistics
Course Number MATH306
Credits 4.0

An elementary coverage of statistical techniques is augmented at each step with the aid of a computer program for data processing and analysis in making inferences. Graphical presentation and statistical measures are studied, followed by basic probability concepts leading to binomial and normal distributions. Hypothesis testing is applied to drawing inferences for one and two population parameters.


Ethics
Course Number PHIL310
Credits 4.0

This course provides the student with an understanding of ethical expectations and prepares the student to make decisions that are ethically correct and legal. The study of ethics includes the development of ethical standards, prima facie obligations, responsibilities, societal aims and professional codes of conduct. The course will follow the aims of normative ethics. The students should expect to participate and become involved in case studies, hypothetical situations and discussions to develop an attitude that is ethically acceptable, as well as to practice the concepts learned to aid in decision making.


Introduction to Psychology
Course Number PSYC100
Credits 4.0

Taking this course will enable the student to have a better understanding of the basic principles of human behavior. The course also includes a foundation in the background of the field of Psychology, the workings of the human mind and senses, the disciplines and modes of treatment, and the way that Psychology affects our everyday lives. Additional emphasis will be in areas of perception, emotion, learning, motivation, and development.


Environmental Science
Course Number SCI205
Credits 4.0

This course introduces environmental issues that are directly related to global populations. Students will explore the identification and classification of environmental problems, and how they relate to the laws of nature


Accounting I
Course Number ACCT101
Credits 4.0

This course introduces fundamental accounting concepts and explores the accounting environment. It covers the basic structure of accounting, how to maintain accounts, use account balances to prepare financial statements, complete the accounting cycle, and introduces the concept of internal accounting controls.


Accounting II
Course Number ACCT202
Credits 4.0

This course covers accounting for balance sheet items for partnerships and corporate entities. In addition, students will be exposed to accounting for the capital structure, inventory, long-term liabilities, payroll, investments and international operations of a firm.


Accounting III
Course Number ACCT203
Credits 4.0

This course completes the fundamentals of financial accounting and includes managerial cost accounting through job costing and process costing applications. Topics covered include the financial analysis of financial statement information, the contribution margin approach to decision-making, and the budgeting process.



Organizational Behavior
Course Number BADM305
Credits 4.0

This course addresses some tools and insights necessary to understand and analyze the characteristics of human beings and organizational situations. It further explores both organization structure and human variables within that structure to contribute to the long-term survival of an enterprise and include team building.


International Business
Course Number BADM350
Credits 4.0

During this course the student studies the international business environment as it relates to global competitiveness. This course explores strategy, organizations, operations, finance, marketing, and coping with different economic systems. Differences between foreign and domestic environments and the impact of these differences on managing in an international business setting are examined.


Operations Management
Course Number BADM360
Credits 4.0

This course focuses on solving the problems associated with the planning and control of production/manufacturing and service operations. The following concepts are explored: forecasting, planning products, processes, technologies and facilities, demand and inventory in the production systems, control for productivity, quality and reliability.


Business Law I
Course Number BADM410
Credits 4.0

This course provides an understanding of the principles underlying the legal environment of business. It examines the current legal rules and regulations affecting businesses and discusses the new developments and trends that will greatly affect future transactions. It also outlines the legal aspects of intellectual property especially as it relates to e-business.


Research Design Methods and Applications
Course Number BADM440
Credits 4.0

This course provides the basic of research needed to successfully complete their business capstone courses. It covers the full cycle of research starting with a qualitative examination of an organizational phenomenon and then addressing how to measure it via survey, experiments, or other designs. It concludes with issues of verification and implementation based on the outcome of the quantitative phase. It also includes the topic of scale development, reliability, validity, confirmatory factor analysis, and issues of survey development and implementation.


Microeconomics
Course Number ECON202
Credits 4.0

An introductory course in the tools of economics as they apply to the operation of market economy. Includes supply and demand analysis, consumer behavior, economic nature of production and costs, behavior of firms in both competitive and


Financial Management
Course Number FINC400
Credits 4.0

This course examines the process of budgeting. Students will examine the components of and develop budgets. Students will also utilize capital budgeting tools to evaluate investment opportunities.


World Cultures and Values or World History and Culture II
Course Number HIST250 or HIST310
Credits 4.0

World Cultures And Values This Course Helps The Student To Develop The Global Viewpoint Appropriate For The Business And Technology Leaders Of The 21st Century. It Develops An Appreciation For The Variations In Culture Across The World’s Regions And People. Additionally, It Helps The Student To Develop A Framework For Understanding The Elements And Expressions Of Culture, And How Culture Shapes And Is Shaped By Historical Trends, Events, Situations, Climate, Geography, Beliefs And Values. Emphasis Is Placed On Driving Political, Intellectual And Technological Forces As Shapers Of Culture And Values, Especially Those That Have Influenced The Development Of The Global Marketplace. Credits: 4 Prerequisite: Engl112, Hist150 Availability: Colorado Springs, Denver, Denver North, Kansas City, Pueblo, Sioux Falls World History And Culture Ii This Course Presents An Examination Of World History From The 16th Century To The Present. These Topics Include The Birth Of Western Imperialism, The Fall Of The Islamic Empires, The African Kingdoms And The Slave Trade, And The Collapse Of Traditional China. Other Topics Include The Rise Of Japan In The New Imperialism And Industrialization Of The 19th Century, The Decolonization Process, The Cold War, Latin American Revolutions, Conflicts In The Middle East And Other Contemporary Issues. Driving Political, Intellectual And Technological Forces Are Also Explored As Shapers Of Culture And Values, Especially Those That Have Influenced The Development Of The Global Marketplace. Western Civilization Is Used As A Timeline And A Reference To The Impact Of Non-western Cultures On Indo-european Civilization. Credits: 4 Prerequisite: None Availability: Colorado Springs, Denver, Denver North, Kansas City, Pueblo, Sioux Falls


Introduction to Human Resource Management
Course Number HRMT210
Credits 4.0

This course examines the role and function of the Human Resource Department in the organization. It is an overview of human resource activities including job analysis, performance appraisals, recruiting, selection, compensation, and career development. Additionally, employee diversity, labor relations, organization development and equal employment opportunity will be discussed.


Managing Organizational Change
Course Number HRMT440
Credits 4.0

This course focuses on the theories, stages, practices and implications of the organizational change process. Some topics discussed include preparing to manage change, articulating choices, envisioning the future and implementing change programs. Students study organizational development models to apply the change process. The major objective of this course is to equip managers and HR professional with the skills and knowledge needed to address the continuous changes in the organization.


Quantitative Decision Making
Course Number MATH476
Credits 4.0

This course introduces methods to formulate various mathematical models of problems that seek optimal solutions. Software and hand calculations are used to perform algorithms that can find optimal values that help managers make decisions. Some algorithms are performed on graphical models of complex systems. Attention is paid to the sensitivity of the solution to changes in the model. The objective: guide decision-makers to find optimal ways to implement solutions, but to satisfy many constraints.


Business Strategy
Course Number MGM465
Credits 4.0

This capstone course examines business and strategic management from a holistic perspective. Students will analyze major strategic tasks, such as setting strategic vision and goals; and formulating, implementing, and evaluating strategy and tactics


Introduction to Marketing
Course Number MKTG210
Credits 4.0

This course introduces students the fundamentals of contemporary marketing. A broad study of the concepts, techniques, and vocabulary of this discipline is covered which will allow the student to take more advanced and specialized marketing courses.


Introduction to Project Management
Course Number MPM210
Credits 6.0

This Course Provides An Overview And Introduction To The Discipline Of Project Management, Coupled With An Examination Of The Techniques That Project Managers Use To Complete Their Projects On Schedule, Within Budgeted Cost, And According To Specified Scope. Using Materials Based On The Pmbok® (guide To Project Management Body Of Knowledge, Published By The Project Management Institute Or Pmi®), Students Learn The Operational Framework Of Project Management Relating To The Project Lifecycle Of Project Initiating, Planning, Executing, Controlling, And Closing. This Course Also Provides The Basis For The More Advanced Development Of Project Management Skills In Subsequent Project Management Courses.


Introduction to Logistics/Supply Chain Management
Course Number SCM210
Credits 4.0

Logistics and supply chain management are introduced as an integrated discipline practiced in the private and public sectors. This course provides an overview of logistics functions and their application to supply chain management. Emphasis is on the total integration of the supply chain from raw material production through end customer support and final disposal.


Introduction to Sociology
Course Number SOCL101
Credits 4.0

During this course the student will study the organization of social behavior and the relationship of society and social conditions. Emphasis will be placed on culture, norm, stratification, systems, structure, social institutions and social change in different cultures.


Marketing and the Virtual Marketplace
Course Number MKT305
Credits 4.0

This course focuses on marketing strategies and their applications in business. Students will examine the marketing and planning process, and analyze the various implications for traditional and Internet marketing strategies.


Sales Management
Course Number MKTG310
Credits 4.0

Sales management covers the vital area of managing either a service or a tangible product’s sales force. Areas of study and application include recruitment, selection, management, training and a compensation of a sales force. This course also covers the relationship between a marketing and a sales department and their various roles within the organization. Credits: 4 Prerequisite: MKTG210 Availability: Colorado Springs, Denver, Denver North, Kansas City, Sioux Falls


Advertising and Public Relations
Course Number MKTG320
Credits 4.0

Students will gain an understanding of advertising, public relations and brand management. Specific topics covered include planning, creation and use of these communication tools from the point of view of management and the market. Credits: 4 Prerequisite: MKTG210 Availability: Colorado Springs, Denver, Denver North, Kansas City, Sioux Falls


Program description: The CTU Online Bachelor's (BSBA) in Marketing is designed to prepare graduates to be well qualified for exciting, fast-paced careers in PR, Direct Response Marketing, Retail Management, New Product Planning, International Marketing and many others.

Course content has been developed to emphasize current marketing trends and opportunities for success. Some of the courses in the Bachelor's (BSBA) in Marketing degree program include:

Consumer Behavior Fundamentals
Personal Selling and Customer Focus
Marketing Research Practices
Integrated Marketing Strategies
Principles of Advertising and Public Relations
Applied Marketing Management
Courses are taught by established professionals in their field, giving students valuable opportunities to derive insights and real-world perspectives from experts in the Marketing field.

Program Name: Master of Business Administration - Marketing
Applied Managerial Accounting
Course Number ACCT614
Credits 4.0

This course focuses on using available accounting information to help managers of the firm make relevant decisions. Examines how the financial information developed for external users forms the basis for the managerial accounting system. Explores costing systems, cost behavior analysis, responsibility accounting and volume-profit relationships.


Applied Managerial Economics
Course Number ECON616
Credits 4.0

During this course the student will study the practical aspects of both micro- and macroeconomics and how they are applied to the managerial environment. The students investigate the role of economic principles in management analysis and decision making: the study of demand, cost, and supply concepts from a business viewpoint; and the application of national income measures to strategic planning and the future.


Strategic Management in Dynamic Environments
Course Number EMBA690
Credits 4.0

Students will master analytical and integrative tools to perform in-depth analyses of industries, firms, and competitors. Course material includes methods to predict competitive behavior and develop and implement strategic plans to achieve and sustain a competitive profile in the emerging global marketplace.


Applied Managerial Finance
Course Number FINC615
Credits 4.0

Emphasizes management decision making utilizing accounting and finance concepts. The following subjects are addressed in the course: financial reports and metrics, financial analysis and planning, financial forecasting, financial markets, financial leverage, working capital management, capital budgeting processes, cost of capital and long term financing. The student will apply the knowledge learned by completing a financial strategy report and accomplishing a research report summarizing an application of financial analysis from either the academic or professional literature.


Leadership and Ethical Decision-Making
Course Number INTD670
Credits 4.0

Course will review and analyze the concepts of leadership versus managerial roles and responsibilities and examine how societal expectations for ethical behavior and regulatory scrutiny affect both leaders and managers in an organization setting. This course will differentiate among decision problems and ethical decision-making processes and differentiate among decision problems and address issues within a decision-making process. Students will also examine a variety of complex ethical issues confronting industry professionals as they work with various stakeholders of an organization. Additionally, students will explore the ‘Code of Conduct’ at work, issues related to managing conflicts of interest within a decision making process, and differentiate among decision problems and ethical decision making.


Applied Managerial Decision-Making
Course Number MGMT600
Credits 4.0

This course emphasizes the practical application of descriptive and inferential statistics to decisions made in a managerial role. The following subjects are addressed in the course: data summarization and presentation, data analysis, test of hypotheses, discrete and continuous distributions, estimation theory, simple and multiple correlation and regression, analysis of variance, multivariate statistics and non parametric methods. The student will apply the knowledge learned by completing a data aggregation and reduction exercise report and by accomplishing a research report summarizing an application of applied statistics from either the academic or professional literature.


Graduate Research Methods
Course Number MGMT605
Credits 4.0

This course will provide a working knowledge of quantitative, qualitative, mixed, and action research approaches. It covers the entire research process for each of these methods to include: formulating research questions; developing research proposals; performing a literature search and analysis; sampling and measurement; research design; data analysis; and writing and presenting the research report will be analyzed.


Applied Managerial Marketing
Course Number MKTG630
Credits 4.0

This course emphasizes the application of marketing concepts, tools and decision-making processes middle managers use in developing marketing plans, programs and strategies. Within the marketing strategy framework, it also examines market analysis and measurement, profitability and productivity analysis, product development, promotion and pricing strategies, the logistics systems approach and the marketing plan. The student will apply the knowledge learned by structuring and presenting to the class a practical strategic marketing plan.


Marketing Research Methods
Course Number MKTG618
Credits 4.0

This course provides a systematic approach to obtaining, recording, analyzing, summarizing and presenting research information to support marketing and business decisions. This course focuses on consumer/customer analysis for the purposes of developing new products or services and refining current product offerings, distribution strategies, promotional campaigns, pricing strategies, and customer service efforts.


Marketing in the Digital Age
Course Number MKTG628
Credits 4.0

This course explores how e-business is transforming traditional marketing concepts and functions and examines the advantages and disadvantages of digital age marketing. It focuses on how businesses are capitalizing on the convergence of media in order to increase or create their marketing presence. Products, services and information-based marketing strategies are explored. Topics include e-tailers, brand development, marketing mix for the Internet, advertising, competition and pricing implications, consumer behavior and demographic changes, interactive strategies, intelligent information agents, consumer service, implementation, fulfillment, distribution channels and measuring results. Successful business models will be examined.


International Marketing
Course Number MKTG638
Credits 4.0

This course examines issues involving trends, factors and forces (such as institutions, culture, politics, law and the environment) that affect global marketing activities. In this course, students study the decision-making process in marketing products and services across national boundaries and explore the design and modification of marketing strategies for international, multinational, and global markets. This course is designed to provide the background to make marketing decisions at the international level. This course introduces methods of adapting marketing efforts with consideration of product, price, promotion, and distribution decisions within the restraints of particular cultural, economic and political environments.


Program description: This MBA in Marketing Degree concentration is designed to help you acquire an industry-current understanding of the functional aspects of business and cultivate the visionary abilities that innovation in marketing requires. You will have opportunities to gain first-hand knowledge and meaningful perspectives that you can apply to your own professional objectives and strategies - with an emphasis on marketing research methodologies, e-marketing, and customer relationship management, including developing marketing plans and creating surveys.

Marketing Courses at Grand Canyon University

Program Name: BS in Marketing
Buyer and Consumer Behavior
Course Number MKT 345
Credits 4.0

This course focuses on a behavioral science approach that studies distinct buyer strategies and decision-making processes of purchase by organizational buyers and consumers. Topics include cross-cultural variations in behavior, external and internal influences on today's buyers, purchase and post-purchase processes, customer satisfaction, and customer commitment.


Promotion and Advertising
Course Number MKT 415
Credits 4.0

This course provides an integrated marketing communications perspective for today's changing world. Topics include the promotional mix, determining and developing advertising and promotional objectives, ethical issues in advertising campaigns,budgeting, positioning, creative strategies, media strategies,services advertising strategies, personal selling, e-marketing,public relations, publicity, corporate advertising, and evaluating the promotional program.


Marketing Research and Reporting
Course Number MKT 445
Credits 4.0

This course is an introduction to business research processes and the research documents used as tools to aid in managerial decision making. Topics include designing research projects, collecting primary and secondary data, conducting ethical research, applying statistical tools and measurement techniques, developing a marketing plan, and reporting the research in both written and oral presentation formats.


Introduction to Economics
Course Number ECN 220
Credits 4.0

The course covers microeconomic topics, macroeconomic topics, and international economics topics. Microeconomic topics include the nature and method of economics, supply and demand, utility, and supply and demand elasticities. Macroeconomic topics include the measurement of national output, factors that impact output, other means of measuring national wealth and economic well-being, unemployment, inflation, GDP accounting, and business cycles. While the focus of this course is primarily on the U.S. economy, some comparative economic analysis will be covered. In addition, select topics related to international trade and finance are introduced.


Financial Accounting
Course Number ACC 250
Credits 4.0

This Course Is An Introduction To The Accounting Cycle And The Construction Of Financial Statements. Students Explore The Fundamental Principles And Practices Of Financial Accounting As Outlined By Generally Accepted Accounting Principles (gaap); The Steps In The Accounting Cycle From Journalizing Transactions Through The Preparation Of Financial Statements; And The Use And Interpretation Of The Balance Sheet, Income Statement, And Statement Of Cash Flows. Prerequisite: Mat 134 Or Equivalent College Algebra Course.


Principles of Marketing
Course Number MKT 245
Credits 4.0

This course surveys the marketing mix and marketing concept; markets and buyer behavior; product, service, and relationship marketing for global competition; creating and keeping customers in an e-commerce world; branding and positioning; distribution strategies, integrated marketing communications, and pricing strategies.



Managerial Accounting
Course Number ACC 350
Credits 4.0

This Course Is An Introduction To The Use Of Managerial Accounting Data In The Decision-making Process. Topics Include The Use Of Cost-volume-profit (cvp) Analysis And Relevant Costs In Decision Making, Using Budgets And The Balanced Scorecard To Evaluate Performance, Methods For Setting Prices Of Products And Services, And Analyzing Capital Investment Opportunities. Prerequisite: Acc 250.


Organizational Behavior and Management
Course Number MGT 420
Credits 4.0

Drawing upon real-world management situations, this course is a study of individual and group behavior in organizations through detailed coverage of the functions of management, individual differences/diversity, leadership, motivation, decision making, organizational design, and organizational change and development. Emphasis is placed on how an understanding of organizational behavior leads to effective management practice. Also PSC 420.


Business Statistics
Course Number BUS 352
Credits 4.0

This course is an introduction to the practical application of descriptive and inferential statistics in business. Topics include probability, probability distributions, the central limit theorem, confidence intervals, hypothesis testing, correlation, and regression. Prerequisite: MAT 134 or equivalent college algebra course.


Fundamentals of Business Finance
Course Number FIN 350
Credits 4.0

This Course Is A General Survey Of Financial Institutions, The Federal Reserve System, The Qualities Of A Sound Monetary System, The Theory And Value Of Money, Deposit Insurance, And Foreign Exchange. Prerequisites: Ecn 220, Acc 250, And Mat 134 Or Equivalent College Algebra Course.


Production/ Operations Management
Course Number MGT 455
Credits 4.0

This course provides an introduction to designing, planning, operating, and controlling production systems. Emphasis is on managerial concepts and strategies relating to the management of operations in both manufacturing and service environments. Quantitative and qualitative methods and tools are introduced and applied. Prerequisite: BUS 352.


Marketing Management
Course Number MKT 450
Credits 4.0

This course provides a manager’s view of applying the marketing mix in today’s and tomorrow’s business worlds, using various approaches and tools for analyzing marketing opportunities, integrating traditional and new techniques in promotion and pricing, managing the marketing concept, developing marketing plans, and controlling marketing activities. Prerequisite: MKT 245.


Strategic Management
Course Number BUS 485
Credits 4.0

This Is A Capstone Course In Business And Management That Includes The Gradual Development Of A Comprehensive And Integrative Business Plan. This Course Is Designed To Assist Students In Their Development As Managers, Servant Leaders, And Successful Strategic Thinkers. Management, Marketing, Accounting, Finance, Economics, Global Perspectives, Law, And Political Issues Are Covered During This Course. It Is A Writing-intensive Course That Will Help Students Develop Competencies Such As Critical Thinking, Effective Communication, Leadership, And Global Awareness. Prerequisites: Fin 350, Mgt 420, Mkt 245, And Senior Status


Program description: Grand Canyon University’s Bachelor of Science in Marketing program addresses the areas of servant
leadership, innovation, entrepreneurial spirit, and business skills in order to develop the global citizens, critical
thinkers, effective communicators, and responsible leaders required in today’s global economy. The program
prepares students to compete for entry-level management positions in corporate marketing or brand
management through major coursework that addresses marketing principles, marketing management, and the
key elements of advertising and public relations.

Program Name: MBA in Marketing
Managerial Finance
Course Number FIN 650
Credits 4.0

This course discusses elements of business financial decisions, including financial forecasting and development of proformas, management of working capital, capital budgeting, capital structure, and raising funds in capital markets. Prerequisite: FIN 504.


Services Marketing
Course Number MKT 650
Credits 4.0

This course introduces students to the state-of-the-art research and practice in services marketing, with an emphasis on discussion of the field's most current services marketing concepts, principles and theories, and application of services marketing concepts to actual practice through case analysis and outside projects. Prerequisite: MKT 607.


International Marketing
Course Number MKT 660
Credits 4.0

This course provides an analysis of current trends and issues facing an international firm’s efforts to manage the marketing mix. Comparisons of language, aesthetics, religions, business customs, and attitudes on the marketing concept and strategies are addressed. Prerequisite: MKT 607.


Organizationa Behavior
Course Number MGT 604
Credits 4.0

Students examine concepts and applications of behavior in organizations. Topics include the study of motivation, organizational climate, group dynamics, leadership, decision making, and organizational structure and design. Additional emphasis is placed on servant leadership and situational leadership.


Accounting Practices
Course Number ACC 501
Credits 3.0

This course is designed for students who have not had accounting in their undergraduate work or for those who desire a refresher in accounting. Topics covered include the accounting cycle, the presentation and valuation of accounts shown on the Balance Sheet and Income Statement, the Statement of Cash Flows, cost behavior, and budgeting.


Finance Principles
Course Number FIN 504
Credits 4.0

This course is designed for individuals who are preparing for more advanced course work in accounting and is designed for students who have not had finance in undergraduate work. Topics covered include financial analysis, financial planning, asset evaluation, capital structure, and working capital management.


Applied Business Probability and Statistics
Course Number SYM 506
Credits 4.0

The purpose of this course is to prepare students in mathematical, probability, and statistical concepts for their upcoming studies in quantitative methods. The course is intended for those students who have not had any prior statistical education, although students who have had statistics should also consider taking the course as a refresher.


Economics
Course Number ECN 601
Credits 4.0

The first half of this course covers those aspects of economics that are particularly applicable to business decision making. Topics include demand and cost estimation, production decisions, pricing, analysis at competitive market structures, and antitrust. The second half of this course focuses on the world economy and the global environment within which business must operate. Topics include currency markets and exchange rates, balance of payments accounts, international monetary regimes, and international banking.


Quantitative Methods
Course Number BUS 660
Credits 4.0

This course is a study in the quantitative tools and techniques used to model business functions and applications. Emphasis is placed on how to set up models, and how to interpret and apply their results. Prerequisite: SYM 506.


Marketing Management
Course Number MKT 450
Credits 4.0

This course provides a manager’s view of applying the marketing mix in today’s and tomorrow’s business worlds, using various approaches and tools for analyzing marketing opportunities, integrating traditional and new techniques in promotion and pricing, managing the marketing concept, developing marketing plans, and controlling marketing activities. Prerequisite: MKT 245.


Managerial Accounting
Course Number ACC 350
Credits 4.0

This Course Is An Introduction To The Use Of Managerial Accounting Data In The Decision-making Process. Topics Include The Use Of Cost-volume-profit (cvp) Analysis And Relevant Costs In Decision Making, Using Budgets And The Balanced Scorecard To Evaluate Performance, Methods For Setting Prices Of Products And Services, And Analyzing Capital Investment Opportunities. Prerequisite: Acc 250.


Operations Management
Course Number MGT 655
Credits 4.0

Operations Management examines managerial concepts and strategies relating to the management of operations in both manufacturing and service environments. Emphasis is placed on methods to streamline and drive inefficiencies out of a firm’s internal processes to build a highly efficient organization. The course also focuses on external processes by examining ways to achieve greater supply chain integration with suppliers and customers. Quantitative and qualitative methods and tools are introduced and applied. Prerequisite: SYM 506.


Strategic Management
Course Number BUS 485
Credits 4.0

This Is A Capstone Course In Business And Management That Includes The Gradual Development Of A Comprehensive And Integrative Business Plan. This Course Is Designed To Assist Students In Their Development As Managers, Servant Leaders, And Successful Strategic Thinkers. Management, Marketing, Accounting, Finance, Economics, Global Perspectives, Law, And Political Issues Are Covered During This Course. It Is A Writing-intensive Course That Will Help Students Develop Competencies Such As Critical Thinking, Effective Communication, Leadership, And Global Awareness. Prerequisites: Fin 350, Mgt 420, Mkt 245, And Senior Status


Program description: Grand Canyon University’s Master of Business Administration with an Emphasis Marketing provides students
with the capacity for transformational leadership through the application of business practices. The program
highlights the impact of the global economy on organizational decision making, planning, and sourcing of
organizational resources. Students draw upon interpersonal skills to address each practice, as well as to
comprehend the influence that diverse cultures have on it. The use of telecommunications, emerging
technologies, and e-commerce applications combine with essential business principles that encompass finance,
accounting, economics, marketing, and management, providing students with the capacity to lead and manage
business enterprises both effectively and ethically. The program encourages students to be informed critical
thinkers and decision makers through active research and the application of quantitative methods that transform
raw data into useful information. The program prepares students to compete for advanced management
positions in corporate marketing or brand management through emphasis coursework that addresses the areas of
services marketing, marketing management, and technology as tool.

Marketing Courses by State & City

Top 20 US Marketing Schools (campus and online)

Harvard University
Total Programs 113
Number of Subjects 76
Rank in USA 1st
Yale University
Total Programs 132
Number of Subjects 95
Rank in USA 2nd
Stanford University
Total Programs 126
Number of Subjects 95
Rank in USA 3rd
Columbia University in the City of New York
Total Programs 192
Number of Subjects 141
Rank in USA 4th
University of Pennsylvania
Total Programs 188
Number of Subjects 140
Rank in USA 5th
University of California-Berkeley
Total Programs 145
Number of Subjects 105
Rank in USA 6th
University of California-Los Angeles
Total Programs 168
Number of Subjects 111
Rank in USA 7th
Princeton University
Total Programs 56
Number of Subjects 59
Rank in USA 8th
Brown University
Total Programs 135
Number of Subjects 88
Rank in USA 9th
University of Southern California
Total Programs 251
Number of Subjects 166
Rank in USA 10th
Northwestern University
Total Programs 197
Number of Subjects 139
Rank in USA 11th
Massachusetts Institute of Technology
Total Programs 67
Number of Subjects 67
Rank in USA 12th
New York University
Total Programs 204
Number of Subjects 146
Rank in USA 13th
Dartmouth College
Total Programs 88
Number of Subjects 68
Rank in USA 14th
Duke University
Total Programs 77
Number of Subjects 76
Rank in USA 15th
University of Virginia-Main Campus
Total Programs 106
Number of Subjects 103
Rank in USA 16th
Vanderbilt University
Total Programs 144
Number of Subjects 81
Rank in USA 17th
The University of Texas at Austin
Total Programs 169
Number of Subjects 141
Rank in USA 18th
Johns Hopkins University
Total Programs 178
Number of Subjects 136
Rank in USA 19th
University of North Carolina at Chapel Hill
Total Programs 148
Number of Subjects 126
Rank in USA 20th