Marketing Courses at Ashford University
Program Name:
BA/Public Relations and Marketing
| Personal Dimensions of Education |
| Course Number |
EXP 105 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baeppcourses.php |
This course is designed to help adult learners beginning their university studies to achieve academic success. Students will explore learning theories, communication strategies, and personal management skills. Adult learners will develop strategies for achieving success in school and work. Students will also be introduced to the University's institutional outcomes and learning resources. |
| Adult Development & Life Assessment |
| Course Number |
PSY 202 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baeppcourses.php |
This course presents adult development theory and links theoretical concepts of life and learning through a process of psychometric assessment and reflection. Both classical and contemporary adult development theories are examined. These theories then provide the paradigm for self-analysis and life learning, including a plan for personal, professional and academic learning. |
| Management for Organizations |
| Course Number |
MGT 330 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course presents an introduction to management theory and practice, including the inter-relatedness that the planning, organizing, leading, and controlling functions play in the multicultural, technology-driven and global organizations of the 21st century. The emphasis is on the application of management theory to real-life situations in the workplace. |
| Principles of Marketing |
| Course Number |
BUS 330 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course will acquaint the student with the methods used by producers of goods and services to determine and satisfy the wants of society. This course includes an examination of internal and external environments that impact marketing decisions, the basic elements of a marketing program and issues in ethics and social responsibility. |
| Introduction to Advertising |
| Course Number |
BUS 317 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course is designed to introduce students to the field of advertising as a promotional force with emphasis on institutions, planning, strategic practices, and tactical decisions made by advertising executives. It will also explore the various career opportunities including account executive, media buying, copywriting, production, and research. |
| Marketing Strategy |
| Course Number |
BUS 336 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
The objective of this course is to advance the students' ability to develop, implement, and critically evaluate the marketing strategy for a product or service. It will provide the conceptual frameworks and hone the analytical and creative skills that are necessary to define and develop superior value, persuasively communicate that value, profitably deliver it to a carefully selected target market, and sustain both the value and the profitability in the face of ever-changing customer needs and competitive offerings. |
| Marketing Research |
| Course Number |
BUS 339 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
Study and analysis of the marketing information system. Includes the organizational characteristics of marketing research, basic tools and procedures, and management science applications. |
| Business Communications |
| Course Number |
BUS 340 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
Every aspect of contemporary business communications - from determining what information to communicate to processing information and sharing it - depends on technology. Students will learn to compose, format, and manage business letters, memos, reports, email, and resumes. Students will use software to access information and to evaluate the quality of the information they receive. Students will create electronic presentations to communicate information. |
| International Marketing |
| Course Number |
BUS 343 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
Examination of cultural, economic, and political factors that affect marketing of goods and services worldwide. Emphasis is on adapting the marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of firms' operations within these markets are also examined. |
| Consumer Behavior |
| Course Number |
MKT 625 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/mbacourses.php#e |
This course presents and analyzes the most critical issues of buyer behavior both for individual consumers and within the organizational environment. Priority is placed on the economic, psychometric, and sociometric factors that influence buyer behavior and the buyer decision process. Through analyzing and understanding buyer behavior, marketing managers can ultimately understand this process and actively influence strategic business decisions. |
| E-Business |
| Course Number |
BUS 352 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
An introduction to the fundamental concepts used in e-business and e-commerce. This course identifies and describes the wide range of applications in business. It explains what the Internet is and how it can be used for business applications in a competitive environment. Through Internet labs, this course will compare various Web strategies of current businesses. Students need to be proficient in using the Internet to find information. |
| Visual Literacy in Business |
| Course Number |
CGD 218 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course examines the evolution and trends in digital media utilized in business. Course content and activities focus on message content and creation and the visual principles and theories that shape effective visual communication in business environment. Legal and ethical issues relating to visual communication will be introduced and incorporated into projects that develop visual literacy and visual problem-solving skills. |
| Project Management |
| Course Number |
INF 410 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course provides the foundational principles and techniques to plan, execute, and manage complex projects. Topics include workflow analysis, quality control, and performance evaluation. |
| Personal and Organizational Ethics |
| Course Number |
PHI 445 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
This course studies the theories and paradigms underlying personal and organizational values and ethical principles, how personal values and ethical principles relate to the organizations in which people function, and the effects of the organization's ethics on its reputation, functioning and performance. |
| PR/Marketing Capstone |
| Course Number |
BUS 421 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
This course is designed to bring together the knowledge gained through the entire program and permits the student to demonstrate mastery in the various course competencies. Students are expected to apply and integrate a variety of skills, tools, and knowledge to assess real-world problems offering realistic solutions. Students will analyze, design, implement, and document an appropriate solution for a capstone project. The project should exemplify the student's ability to apply program outcomes. |
Program description: Graduates of the major in Public Relations and Marketing
will be able to develop an understanding and mastery of
marketing and public relations functions. Emphasis is on
creating a repertoire of communication skills in order to
become an effective communicator across contexts, as
well as to develop competence in using planning skills
to create and implement marketing and public relations
solutions to meet client’s needs. Graduates will be able
to evaluate the effectiveness and appropriateness of
marketing and public relations messages and engage
in problem analysis, strategic planning, message
development, and tactical solutions.
Program Name:
BA/Public Relations and Marketing - Information Systems
| Personal Dimensions of Education |
| Course Number |
EXP 105 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baeppcourses.php |
This course is designed to help adult learners beginning their university studies to achieve academic success. Students will explore learning theories, communication strategies, and personal management skills. Adult learners will develop strategies for achieving success in school and work. Students will also be introduced to the University's institutional outcomes and learning resources. |
| Adult Development & Life Assessment |
| Course Number |
PSY 202 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baeppcourses.php |
This course presents adult development theory and links theoretical concepts of life and learning through a process of psychometric assessment and reflection. Both classical and contemporary adult development theories are examined. These theories then provide the paradigm for self-analysis and life learning, including a plan for personal, professional and academic learning. |
| Management for Organizations |
| Course Number |
MGT 330 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course presents an introduction to management theory and practice, including the inter-relatedness that the planning, organizing, leading, and controlling functions play in the multicultural, technology-driven and global organizations of the 21st century. The emphasis is on the application of management theory to real-life situations in the workplace. |
| Principles of Marketing |
| Course Number |
BUS 330 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course will acquaint the student with the methods used by producers of goods and services to determine and satisfy the wants of society. This course includes an examination of internal and external environments that impact marketing decisions, the basic elements of a marketing program and issues in ethics and social responsibility. |
| Introduction to Advertising |
| Course Number |
BUS 317 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course is designed to introduce students to the field of advertising as a promotional force with emphasis on institutions, planning, strategic practices, and tactical decisions made by advertising executives. It will also explore the various career opportunities including account executive, media buying, copywriting, production, and research. |
| Marketing Strategy |
| Course Number |
BUS 336 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
The objective of this course is to advance the students' ability to develop, implement, and critically evaluate the marketing strategy for a product or service. It will provide the conceptual frameworks and hone the analytical and creative skills that are necessary to define and develop superior value, persuasively communicate that value, profitably deliver it to a carefully selected target market, and sustain both the value and the profitability in the face of ever-changing customer needs and competitive offerings. |
| Marketing Research |
| Course Number |
BUS 339 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
Study and analysis of the marketing information system. Includes the organizational characteristics of marketing research, basic tools and procedures, and management science applications. |
| Business Communications |
| Course Number |
BUS 340 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
Every aspect of contemporary business communications - from determining what information to communicate to processing information and sharing it - depends on technology. Students will learn to compose, format, and manage business letters, memos, reports, email, and resumes. Students will use software to access information and to evaluate the quality of the information they receive. Students will create electronic presentations to communicate information. |
| International Marketing |
| Course Number |
BUS 343 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
Examination of cultural, economic, and political factors that affect marketing of goods and services worldwide. Emphasis is on adapting the marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of firms' operations within these markets are also examined. |
| Consumer Behavior |
| Course Number |
MKT 625 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/mbacourses.php#e |
This course presents and analyzes the most critical issues of buyer behavior both for individual consumers and within the organizational environment. Priority is placed on the economic, psychometric, and sociometric factors that influence buyer behavior and the buyer decision process. Through analyzing and understanding buyer behavior, marketing managers can ultimately understand this process and actively influence strategic business decisions. |
| E-Business |
| Course Number |
BUS 352 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
An introduction to the fundamental concepts used in e-business and e-commerce. This course identifies and describes the wide range of applications in business. It explains what the Internet is and how it can be used for business applications in a competitive environment. Through Internet labs, this course will compare various Web strategies of current businesses. Students need to be proficient in using the Internet to find information. |
| Visual Literacy in Business |
| Course Number |
CGD 218 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course examines the evolution and trends in digital media utilized in business. Course content and activities focus on message content and creation and the visual principles and theories that shape effective visual communication in business environment. Legal and ethical issues relating to visual communication will be introduced and incorporated into projects that develop visual literacy and visual problem-solving skills. |
| Project Management |
| Course Number |
INF 410 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course provides the foundational principles and techniques to plan, execute, and manage complex projects. Topics include workflow analysis, quality control, and performance evaluation. |
| Personal and Organizational Ethics |
| Course Number |
PHI 445 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
This course studies the theories and paradigms underlying personal and organizational values and ethical principles, how personal values and ethical principles relate to the organizations in which people function, and the effects of the organization's ethics on its reputation, functioning and performance. |
| PR/Marketing Capstone |
| Course Number |
BUS 421 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
This course is designed to bring together the knowledge gained through the entire program and permits the student to demonstrate mastery in the various course competencies. Students are expected to apply and integrate a variety of skills, tools, and knowledge to assess real-world problems offering realistic solutions. Students will analyze, design, implement, and document an appropriate solution for a capstone project. The project should exemplify the student's ability to apply program outcomes. |
| Programming Concepts |
| Course Number |
INF 231 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
An introduction to the methodology of programming and the construction of graphical user interfaces. Students are introduced to programming through the use of current programming languages(s). Emphasis is on structured design, coding, graphical user interfaces, event-driven programming, and documentation. A variety of programming problems develop skills in algorithm design, file processing data structures, and event handling. |
| Business Systems Analysis |
| Course Number |
INF 630 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/mbacourses.php#e |
This course addresses the many business systems issues unique to the information services function within organizations. Coverage includes information systems planning, managing the information infrastructure, justifying information technology investments, the costing of services and networks, evaluating information system performance, alternative information service delivery modes, managing distributed and end-user computing, project and operations management, systems security, and the management of information technology professionals. |
| Database Management Systems |
| Course Number |
INF 322 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
This course provides an introduction to the concepts of database processing. An understanding of the physical and logical organization of data and the meaningful representation of data relationships are evaluated. Operational requirements of database management systems are also discussed. |
| Telecommunications & Networking Concepts |
| Course Number |
INF 325 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
A study of real-time and distributed-processing computer networks including telecommunications, data transmission techniques (protocols), design, and implementation considerations. |
Program description: Graduates of the major in Public Relations and Marketing
will be able to develop an understanding and mastery of
marketing and public relations functions. Emphasis is on
creating a repertoire of communication skills in order to
become an effective communicator across contexts, as
well as to develop competence in using planning skills
to create and implement marketing and public relations
solutions to meet client’s needs. Graduates will be able
to evaluate the effectiveness and appropriateness of
marketing and public relations messages and engage
in problem analysis, strategic planning, message
development, and tactical solutions.
Program Name:
BA/Public Relations and Marketing - International Management
| Personal Dimensions of Education |
| Course Number |
EXP 105 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baeppcourses.php |
This course is designed to help adult learners beginning their university studies to achieve academic success. Students will explore learning theories, communication strategies, and personal management skills. Adult learners will develop strategies for achieving success in school and work. Students will also be introduced to the University's institutional outcomes and learning resources. |
| Adult Development & Life Assessment |
| Course Number |
PSY 202 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baeppcourses.php |
This course presents adult development theory and links theoretical concepts of life and learning through a process of psychometric assessment and reflection. Both classical and contemporary adult development theories are examined. These theories then provide the paradigm for self-analysis and life learning, including a plan for personal, professional and academic learning. |
| Management for Organizations |
| Course Number |
MGT 330 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course presents an introduction to management theory and practice, including the inter-relatedness that the planning, organizing, leading, and controlling functions play in the multicultural, technology-driven and global organizations of the 21st century. The emphasis is on the application of management theory to real-life situations in the workplace. |
| Principles of Marketing |
| Course Number |
BUS 330 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course will acquaint the student with the methods used by producers of goods and services to determine and satisfy the wants of society. This course includes an examination of internal and external environments that impact marketing decisions, the basic elements of a marketing program and issues in ethics and social responsibility. |
| Introduction to Advertising |
| Course Number |
BUS 317 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course is designed to introduce students to the field of advertising as a promotional force with emphasis on institutions, planning, strategic practices, and tactical decisions made by advertising executives. It will also explore the various career opportunities including account executive, media buying, copywriting, production, and research. |
| Marketing Strategy |
| Course Number |
BUS 336 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
The objective of this course is to advance the students' ability to develop, implement, and critically evaluate the marketing strategy for a product or service. It will provide the conceptual frameworks and hone the analytical and creative skills that are necessary to define and develop superior value, persuasively communicate that value, profitably deliver it to a carefully selected target market, and sustain both the value and the profitability in the face of ever-changing customer needs and competitive offerings. |
| Marketing Research |
| Course Number |
BUS 339 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
Study and analysis of the marketing information system. Includes the organizational characteristics of marketing research, basic tools and procedures, and management science applications. |
| Business Communications |
| Course Number |
BUS 340 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
Every aspect of contemporary business communications - from determining what information to communicate to processing information and sharing it - depends on technology. Students will learn to compose, format, and manage business letters, memos, reports, email, and resumes. Students will use software to access information and to evaluate the quality of the information they receive. Students will create electronic presentations to communicate information. |
| International Marketing |
| Course Number |
BUS 343 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
Examination of cultural, economic, and political factors that affect marketing of goods and services worldwide. Emphasis is on adapting the marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of firms' operations within these markets are also examined. |
| Consumer Behavior |
| Course Number |
MKT 625 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/mbacourses.php#e |
This course presents and analyzes the most critical issues of buyer behavior both for individual consumers and within the organizational environment. Priority is placed on the economic, psychometric, and sociometric factors that influence buyer behavior and the buyer decision process. Through analyzing and understanding buyer behavior, marketing managers can ultimately understand this process and actively influence strategic business decisions. |
| E-Business |
| Course Number |
BUS 352 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
An introduction to the fundamental concepts used in e-business and e-commerce. This course identifies and describes the wide range of applications in business. It explains what the Internet is and how it can be used for business applications in a competitive environment. Through Internet labs, this course will compare various Web strategies of current businesses. Students need to be proficient in using the Internet to find information. |
| Visual Literacy in Business |
| Course Number |
CGD 218 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course examines the evolution and trends in digital media utilized in business. Course content and activities focus on message content and creation and the visual principles and theories that shape effective visual communication in business environment. Legal and ethical issues relating to visual communication will be introduced and incorporated into projects that develop visual literacy and visual problem-solving skills. |
| Project Management |
| Course Number |
INF 410 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course provides the foundational principles and techniques to plan, execute, and manage complex projects. Topics include workflow analysis, quality control, and performance evaluation. |
| Personal and Organizational Ethics |
| Course Number |
PHI 445 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
This course studies the theories and paradigms underlying personal and organizational values and ethical principles, how personal values and ethical principles relate to the organizations in which people function, and the effects of the organization's ethics on its reputation, functioning and performance. |
| PR/Marketing Capstone |
| Course Number |
BUS 421 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
This course is designed to bring together the knowledge gained through the entire program and permits the student to demonstrate mastery in the various course competencies. Students are expected to apply and integrate a variety of skills, tools, and knowledge to assess real-world problems offering realistic solutions. Students will analyze, design, implement, and document an appropriate solution for a capstone project. The project should exemplify the student's ability to apply program outcomes. |
| International Economics |
| Course Number |
ECO 320 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
This course will focus on the environment of firms with particular emphasis on economic variables such as GNP, inflation, interest rates, exchange rates and international trade. |
| International Marketing |
| Course Number |
BUS 343 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
Examination of cultural, economic, and political factors that affect marketing of goods and services worldwide. Emphasis is on adapting the marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of firms' operations within these markets are also examined. |
| International Business |
| Course Number |
BUS 616 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/mbacourses.php#e |
This course studies the major functional business areas in a global context. Taking into consideration socio-political structural differences, the multinational corporation is investigated with applications in management, finance, marketing and operations. |
| International Finance |
| Course Number |
BUS 450 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
An examination of the international aspects of corporate finance and investing, the course covers balance of payments, foreign exchange with emphasis on exchange rate determination, exchange risk, hedging, and interest arbitrage, international money and capital markets, international financing, and international banking. |
Program description: Graduates of the major in Public Relations and Marketing
will be able to develop an understanding and mastery of
marketing and public relations functions. Emphasis is on
creating a repertoire of communication skills in order to
become an effective communicator across contexts, as
well as to develop competence in using planning skills
to create and implement marketing and public relations
solutions to meet client’s needs. Graduates will be able
to evaluate the effectiveness and appropriateness of
marketing and public relations messages and engage
in problem analysis, strategic planning, message
development, and tactical solutions.
Program Name:
BA/Public Relations and Marketing - Project Management
| Personal Dimensions of Education |
| Course Number |
EXP 105 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baeppcourses.php |
This course is designed to help adult learners beginning their university studies to achieve academic success. Students will explore learning theories, communication strategies, and personal management skills. Adult learners will develop strategies for achieving success in school and work. Students will also be introduced to the University's institutional outcomes and learning resources. |
| Adult Development & Life Assessment |
| Course Number |
PSY 202 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baeppcourses.php |
This course presents adult development theory and links theoretical concepts of life and learning through a process of psychometric assessment and reflection. Both classical and contemporary adult development theories are examined. These theories then provide the paradigm for self-analysis and life learning, including a plan for personal, professional and academic learning. |
| Management for Organizations |
| Course Number |
MGT 330 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course presents an introduction to management theory and practice, including the inter-relatedness that the planning, organizing, leading, and controlling functions play in the multicultural, technology-driven and global organizations of the 21st century. The emphasis is on the application of management theory to real-life situations in the workplace. |
| Principles of Marketing |
| Course Number |
BUS 330 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course will acquaint the student with the methods used by producers of goods and services to determine and satisfy the wants of society. This course includes an examination of internal and external environments that impact marketing decisions, the basic elements of a marketing program and issues in ethics and social responsibility. |
| Introduction to Advertising |
| Course Number |
BUS 317 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course is designed to introduce students to the field of advertising as a promotional force with emphasis on institutions, planning, strategic practices, and tactical decisions made by advertising executives. It will also explore the various career opportunities including account executive, media buying, copywriting, production, and research. |
| Marketing Strategy |
| Course Number |
BUS 336 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
The objective of this course is to advance the students' ability to develop, implement, and critically evaluate the marketing strategy for a product or service. It will provide the conceptual frameworks and hone the analytical and creative skills that are necessary to define and develop superior value, persuasively communicate that value, profitably deliver it to a carefully selected target market, and sustain both the value and the profitability in the face of ever-changing customer needs and competitive offerings. |
| Marketing Research |
| Course Number |
BUS 339 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
Study and analysis of the marketing information system. Includes the organizational characteristics of marketing research, basic tools and procedures, and management science applications. |
| Business Communications |
| Course Number |
BUS 340 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
Every aspect of contemporary business communications - from determining what information to communicate to processing information and sharing it - depends on technology. Students will learn to compose, format, and manage business letters, memos, reports, email, and resumes. Students will use software to access information and to evaluate the quality of the information they receive. Students will create electronic presentations to communicate information. |
| International Marketing |
| Course Number |
BUS 343 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
Examination of cultural, economic, and political factors that affect marketing of goods and services worldwide. Emphasis is on adapting the marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of firms' operations within these markets are also examined. |
| Consumer Behavior |
| Course Number |
MKT 625 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/mbacourses.php#e |
This course presents and analyzes the most critical issues of buyer behavior both for individual consumers and within the organizational environment. Priority is placed on the economic, psychometric, and sociometric factors that influence buyer behavior and the buyer decision process. Through analyzing and understanding buyer behavior, marketing managers can ultimately understand this process and actively influence strategic business decisions. |
| E-Business |
| Course Number |
BUS 352 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
An introduction to the fundamental concepts used in e-business and e-commerce. This course identifies and describes the wide range of applications in business. It explains what the Internet is and how it can be used for business applications in a competitive environment. Through Internet labs, this course will compare various Web strategies of current businesses. Students need to be proficient in using the Internet to find information. |
| Visual Literacy in Business |
| Course Number |
CGD 218 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course examines the evolution and trends in digital media utilized in business. Course content and activities focus on message content and creation and the visual principles and theories that shape effective visual communication in business environment. Legal and ethical issues relating to visual communication will be introduced and incorporated into projects that develop visual literacy and visual problem-solving skills. |
| Project Management |
| Course Number |
INF 410 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course provides the foundational principles and techniques to plan, execute, and manage complex projects. Topics include workflow analysis, quality control, and performance evaluation. |
| Personal and Organizational Ethics |
| Course Number |
PHI 445 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
This course studies the theories and paradigms underlying personal and organizational values and ethical principles, how personal values and ethical principles relate to the organizations in which people function, and the effects of the organization's ethics on its reputation, functioning and performance. |
| PR/Marketing Capstone |
| Course Number |
BUS 421 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
This course is designed to bring together the knowledge gained through the entire program and permits the student to demonstrate mastery in the various course competencies. Students are expected to apply and integrate a variety of skills, tools, and knowledge to assess real-world problems offering realistic solutions. Students will analyze, design, implement, and document an appropriate solution for a capstone project. The project should exemplify the student's ability to apply program outcomes. |
| Project Quality Assurance |
| Course Number |
INF 342 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course will address topics as defining, planning, executing and closing projects. We will introduce an overall framework for managing projects, describe how to set up a project, and provide a forum for sharing practical techniques for managing projects. Several topics are discussed, including how to build a project plan, risk management, issue management, project marketing, communications, quality assurance, project measurements and the psychology of project management. |
| Project Procurement Management |
| Course Number |
INF 336 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
Designed to develop the basic knowledge base of project managers and project procurement managers, this course emphasizes partnering between buyers and sellers to create a single culture with one set of goals and objectives. Students will discover the key areas in procuring outside services and products from the initial decision to buy through final contract closeout. They will recognize what must be done for success in the six key project procurement management processes: procurement planning, solicitation planning, solicitation, source selection, contract administration, and contract closeout. They will also formulate the make-or-buy decision, prepare an effective procurement management plan to guide the team, and use outsourcing for maximum benefit. Lessons and best practices from procurement theory and experience are also presented. |
| Integrated Cost and Schedule Control |
| Course Number |
INF 337 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baprmcourses.php |
Effective cost and schedule management are cornerstone activities of each project. Students will determine how best to plan the execution of a project scope, to consider stakeholder budget and schedule constraints, to use different methodologies, and to establish the performance measurement baseline. They will also discover keys to identify potential cost and schedule overruns And master the tools and techniques to compare actual work accomplished against established plans, as well as work accomplished against actual expenditures. By identifying early warning indicators, students will gain greater insight into potential risk areas and take the necessary corrective action to keep the project in control. |
| Project Management |
| Course Number |
INF 410 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course provides the foundational principles and techniques to plan, execute, and manage complex projects. Topics include workflow analysis, quality control, and performance evaluation. |
Program description: Graduates of the major in Public Relations and Marketing
will be able to develop an understanding and mastery of
marketing and public relations functions. Emphasis is on
creating a repertoire of communication skills in order to
become an effective communicator across contexts, as
well as to develop competence in using planning skills
to create and implement marketing and public relations
solutions to meet client’s needs. Graduates will be able
to evaluate the effectiveness and appropriateness of
marketing and public relations messages and engage
in problem analysis, strategic planning, message
development, and tactical solutions.
Program Name:
BA/Sports and Recreation Management - Marketing
| Personal Dimensions of Education |
| Course Number |
EXP 105 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baeppcourses.php |
This course is designed to help adult learners beginning their university studies to achieve academic success. Students will explore learning theories, communication strategies, and personal management skills. Adult learners will develop strategies for achieving success in school and work. Students will also be introduced to the University's institutional outcomes and learning resources. |
| Adult Development & Life Assessment |
| Course Number |
PSY 202 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baeppcourses.php |
This course presents adult development theory and links theoretical concepts of life and learning through a process of psychometric assessment and reflection. Both classical and contemporary adult development theories are examined. These theories then provide the paradigm for self-analysis and life learning, including a plan for personal, professional and academic learning. |
| Management for Organizations |
| Course Number |
MGT 330 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course presents an introduction to management theory and practice, including the inter-relatedness that the planning, organizing, leading, and controlling functions play in the multicultural, technology-driven and global organizations of the 21st century. The emphasis is on the application of management theory to real-life situations in the workplace. |
| Visual Literacy in Business |
| Course Number |
CGD 218 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course examines the evolution and trends in digital media utilized in business. Course content and activities focus on message content and creation and the visual principles and theories that shape effective visual communication in business environment. Legal and ethical issues relating to visual communication will be introduced and incorporated into projects that develop visual literacy and visual problem-solving skills. |
| Sociology of Sport |
| Course Number |
SOC 318 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
The social institution of sport is examined as a microcosm of society. Consideration is given to the different levels of sport, and sports in relation to social stratification and mobility, big business, mass media, religion, race, gender, and social discrimination. Prerequisite: Junior standing or consent of instructor. |
| Principles of Marketing |
| Course Number |
BUS 330 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course will acquaint the student with the methods used by producers of goods and services to determine and satisfy the wants of society. This course includes an examination of internal and external environments that impact marketing decisions, the basic elements of a marketing program and issues in ethics and social responsibility. |
| Business Communications |
| Course Number |
BUS 340 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
Every aspect of contemporary business communications - from determining what information to communicate to processing information and sharing it - depends on technology. Students will learn to compose, format, and manage business letters, memos, reports, email, and resumes. Students will use software to access information and to evaluate the quality of the information they receive. Students will create electronic presentations to communicate information. |
| Principles of Accounting I |
| Course Number |
ACC 205 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/bascmcourses.php |
Introduction to the principles and procedures of general financial accounting with an emphasis on reporting to individuals outside the organization. Development of accounting reports on an accrual basis. |
| Operations Management & Quantitative Techniques |
| Course Number |
BUS 307 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/bascmcourses.php |
A survey of relevant quantitative techniques commonly used in accounting, business, and information systems. Topics will vary but, typically, elementary probability theory and applications, decision theory, and linear programming are included. Prerequisite: math competency. |
| Business Law I |
| Course Number |
BUS 311 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/bascmcourses.php |
This course involves the study of contemporary issues of business law. The class will focus on how these legal issues influence traditional business operations, e-commerce and information technology. The course will address such topics as: business ethics, online commerce, contracts, business organizations, employment law and international law. |
| Principles of Macroeconomics |
| Course Number |
ECO 203 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
Introduction to national income determination and the equilibrium level of output and employment. Monetary and fiscal policies as well as open economy issues are discussed. |
| Project Management |
| Course Number |
INF 410 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course provides the foundational principles and techniques to plan, execute, and manage complex projects. Topics include workflow analysis, quality control, and performance evaluation. |
| Human Resources Management |
| Course Number |
OMM 618 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/mpacourses.php |
A study of managing people in the workplace, focusing on the important policies and processes associated with recruiting, hiring, training, and evaluating personnel in order to achieve strategic organizational goals. |
| Organization and Administration of Sports & Recreation Management |
| Course Number |
SRM 320 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
Reviews the principles of organizational structure and behavior within sport organizations. Topics include organizational policies and procedures, organizational effectiveness, communication networks, and leadership values. Prerequisite: Junior Standing or Permission of Instructor |
| Contemporary Issues in Sports Marketing & Management |
| Course Number |
SRM 410 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
Sport has become a major business enterprise in the United States and in much of the world. This course helps students understand the scope of the sport industry, to include identifying career opportunities in various segments of the sport industry. The course also examines the managerial process to include the functions of management, as well as the roles, skills, and attributes required of sport managers. Special attention is given to examining the unique characteristics of sport and the resulting social and ethical responsibilities of sport managers. |
| Case Research in Sports & Recreation Management |
| Course Number |
SRM 325 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
Sports as a subject matter is very ancient and its marketing can be traced to even its earliest days. However, as an integral portion of contemporary society, successful sporting events or seasons generally require professional marketing efforts. Utilizing the principles of management, marketing and other relevant disciplines this course will use case studies, class discussions, and projects to enhance the student's collective expertise in this area of Sports and Recreation Management. |
| Introduction to Advertising |
| Course Number |
BUS 317 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course is designed to introduce students to the field of advertising as a promotional force with emphasis on institutions, planning, strategic practices, and tactical decisions made by advertising executives. It will also explore the various career opportunities including account executive, media buying, copywriting, production, and research. |
| Marketing Research |
| Course Number |
BUS 339 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
Study and analysis of the marketing information system. Includes the organizational characteristics of marketing research, basic tools and procedures, and management science applications. |
| International Marketing |
| Course Number |
BUS 343 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
Examination of cultural, economic, and political factors that affect marketing of goods and services worldwide. Emphasis is on adapting the marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of firms' operations within these markets are also examined. |
| Consumer Behavior |
| Course Number |
MKT 625 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/mbacourses.php#e |
This course presents and analyzes the most critical issues of buyer behavior both for individual consumers and within the organizational environment. Priority is placed on the economic, psychometric, and sociometric factors that influence buyer behavior and the buyer decision process. Through analyzing and understanding buyer behavior, marketing managers can ultimately understand this process and actively influence strategic business decisions. |
Program description: The Sports and Recreation Management major helps
to prepare professionals for managerial positions
in the sports and recreation industry including
professional, intercollegiate, and interscholastic
sports; sport/fitness clubs; sports/athletics equipment merchandising; public, private, and commercial
recreation programs; and intramural and recreational
sports.
Students complete coursework in the following areas:
accounting, business, economics, English, information
systems, philosophy, physical education, sociology,
speech, and psychology. The curriculum consists of
learning experiences that are essential for assuming
entry-level business management positions in the
sports and recreation profession. Students completing
the required coursework will be exposed to various
theories of management in the field of business
administration, exhibit college-level writing and
speaking skills, and acquire a knowledge base in the
field of sports and recreation management.
Program Name:
MBA - Marketing
| Organizational Behavior |
| Course Number |
BUS 610 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/mpacourses.php |
This course investigates behavioral factors that affect modern organizations and their management. Topics include group and team dynamics, organizational structure, motivation, leadership, power, and change management. |
| Managerial Marketing |
| Course Number |
BUS 620 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/mbacourses.php#e |
This course examines the marketing function, focusing on the managerial application of marketing tools and methodology. Emphasis is placed on marketing decisions associated with allocating organizational resources including: product development and design, pricing, promotional strategies, and distribution-based activities. Course coverage includes the marketing concept, buyer psychology, strategic planning and implementation of marketing plans. |
| Introduction to Quantitative Principles |
| Course Number |
BUS 599 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/mbacourses.php#e |
This Course Is An Overview Of The Fundamentals Of Accounting, Finance, And Economics. Students Will Investigate The Fundamental Principles Of Accounting Through The Preparation Of Financial Statements. The Basics Of Managerial Finance Including The Use Of Net Present Valuation Models Fundamental Financial Ratio Analysis Will Be Examined. Students Will Also Explore Modern Economic Philosophy Including An Understanding Of Basic Supply And Demand, And Micro- And Macro-economics Systems. (note: If You Submit Official Transcripts Indicating That You Have Earned A Bachelor's Degree In Business, Business Administration, Accounting, Finance, Economics Or Have Successfully Completed Undergraduate Coursework In Economics, Accounting, And Finance With A Grade Of "c" Or Higher In Each, You Will Be Exempt From The Requirement To Take Bus 599 Introduction To Quantitative Principles. Otherwise, Bus 599 Is Required For Graduation And Constitutes An Additional 3 Credits Of Required Coursework.) |
| Legal Environment |
| Course Number |
BUS 670 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/mbacourses.php#e |
This course involves the study of the business law, its foundations and the role it plays in managing a business with a particular emphasis on the corporate form. Topics of relevance to be explored include the following core concepts: constitutional law case law, government regulation, ethics, contracts, anti-trust law, securities regulations, employment law, environmental law, and crimes and torts. |
| Managerial Economics |
| Course Number |
BUS 640 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/mbacourses.php#e |
This course is designed to provide a solid foundation of economic understanding for use in managerial decision-making. The course offers an intuitive non-calculus based treatment of economic theory and analysis. A variety of examples is used to illustrate the application of managerial economics to diverse practical situations. The role that economic analysis plays in that process is emphasized throughout this course. |
| Managerial Accounting |
| Course Number |
BUS 630 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/mbacourses.php#e |
This course studies the role and major functions of the managerial accountant within the organization. Students of managerial accounting should not only be able to produce accounting information but also understand how managers are likely to use and react to that information. The goal of this course is to acquaint students of business with the fundamental tools of management accounting and to promote their understanding of the dramatic ways in which the field is changing. The emphasis through the text and course is on using account information to help manage an organization. Some topics covered in this course include: cost management, various budgeting theories and techniques, and decision making processes. |
| Managerial Finance |
| Course Number |
BUS 650 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/mbacourses.php#e |
This course studies the role and major functions of corporate finance within the organization. Upon developing an understanding of the theoretical foundation of corporate finance, students will use financial tools in an applied case and problem format. Topics covered include: Net present value analysis (time value of money), risk assessment, security valuation, decisions on capital structure and allocation, and the weighted average cost of capital. |
| Operations Management |
| Course Number |
BUS 644 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/mbacourses.php#e |
This course focuses on the principles associated with the effective design, implementation and management of organizational processes and systems. With an emphasis on efficiency, course coverage includes: systems design for products and services, inventory management systems, distribution and supply chain management. |
| Consumer Behavior |
| Course Number |
MKT 625 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/mbacourses.php#e |
This course presents and analyzes the most critical issues of buyer behavior both for individual consumers and within the organizational environment. Priority is placed on the economic, psychometric, and sociometric factors that influence buyer behavior and the buyer decision process. Through analyzing and understanding buyer behavior, marketing managers can ultimately understand this process and actively influence strategic business decisions. |
| Marketing Researc |
| Course Number |
MKT 635 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/mbacourses.php#e |
This course is designed to integrate theory and practice and develop students' analytical skills in marketing research methodology. Students apply methods and techniques for the collection, analysis, interpretation, and presentation of primary and secondary data toward the solution of current marketing problems. |
| Strategic Marketing |
| Course Number |
BUS 695 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/mbacourses.php#e |
This course builds on the leadership, business, and management concepts contained in the MBA program while introducing the principles and tools for managers to apply in the development, implementation, and review of marketing strategy for organizations. Topics include internal and external environmental analysis; value, competition, and strategic choice; strategic positioning; and implementation and control issues. In addition, the capstone project requires the generation and presentation of strategic marketing plan. |
Program description: In a world where even local events have global impact, the study of business economics is crucial for future leaders. With your Business Economics specialization added to your MBA degree from Ashford University, you will develop the skills you need to formulate business strategies to meet the challenge of the markets. Combine major course credits in Business Administration with nine credits in Business Economics for a more specialized degree with added value. The Business Economics specialization reinforces the natural relationship between economics and finance. You will study the economic forces that impact business: unemployment, inflation, and monetary and fiscal policy. Your focused graduate courses combined with the in-depth professional competence you?ll gain from the major coursework will earn you an enhanced MBA degree.