Online Public Relations Courses at Accredited Schools

Ashford University, the school below with the highest overall ranking, is effective at equipping students via its public relations courses to be successful public relations directors, public relations experts, public administrators, public relations workers, etc. and connect them to future employers. According to the US Bureau of Labor Statistics, at present there are 53,270 people employed as public relations managers alone in the US, and their average annual salary is $101,850. Public relations specialists make on average $59,370 per year and there are about 242,670 of them employed today.

Public Relations Organizations Public Relations Common Job Tasks
  • representing companies at events and conferences
  • drafting press releases
  • conducting programs for the public
Popular Journals & Magazines
 

Ranked by Excellence

Public Relations Courses at Ashford University

Program Name: BA/Public Relations and Marketing
Personal Dimensions of Education
Course Number EXP 105
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baeppcourses.php

This course is designed to help adult learners beginning their university studies to achieve academic success. Students will explore learning theories, communication strategies, and personal management skills. Adult learners will develop strategies for achieving success in school and work. Students will also be introduced to the University's institutional outcomes and learning resources.


Adult Development & Life Assessment
Course Number PSY 202
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baeppcourses.php

This course presents adult development theory and links theoretical concepts of life and learning through a process of psychometric assessment and reflection. Both classical and contemporary adult development theories are examined. These theories then provide the paradigm for self-analysis and life learning, including a plan for personal, professional and academic learning.


Management for Organizations
Course Number MGT 330
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course presents an introduction to management theory and practice, including the inter-relatedness that the planning, organizing, leading, and controlling functions play in the multicultural, technology-driven and global organizations of the 21st century. The emphasis is on the application of management theory to real-life situations in the workplace.


Principles of Marketing
Course Number BUS 330
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course will acquaint the student with the methods used by producers of goods and services to determine and satisfy the wants of society. This course includes an examination of internal and external environments that impact marketing decisions, the basic elements of a marketing program and issues in ethics and social responsibility.


Introduction to Advertising
Course Number BUS 317
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course is designed to introduce students to the field of advertising as a promotional force with emphasis on institutions, planning, strategic practices, and tactical decisions made by advertising executives. It will also explore the various career opportunities including account executive, media buying, copywriting, production, and research.


Marketing Strategy
Course Number BUS 336
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

The objective of this course is to advance the students' ability to develop, implement, and critically evaluate the marketing strategy for a product or service. It will provide the conceptual frameworks and hone the analytical and creative skills that are necessary to define and develop superior value, persuasively communicate that value, profitably deliver it to a carefully selected target market, and sustain both the value and the profitability in the face of ever-changing customer needs and competitive offerings.


Marketing Research
Course Number BUS 339
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

Study and analysis of the marketing information system. Includes the organizational characteristics of marketing research, basic tools and procedures, and management science applications.


Business Communications
Course Number BUS 340
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

Every aspect of contemporary business communications - from determining what information to communicate to processing information and sharing it - depends on technology. Students will learn to compose, format, and manage business letters, memos, reports, email, and resumes. Students will use software to access information and to evaluate the quality of the information they receive. Students will create electronic presentations to communicate information.


International Marketing
Course Number BUS 343
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

Examination of cultural, economic, and political factors that affect marketing of goods and services worldwide. Emphasis is on adapting the marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of firms' operations within these markets are also examined.


Consumer Behavior
Course Number MKT 625
Credits 3.0
More Info http://www.ashford.edu/online/degrees/mbacourses.php#e

This course presents and analyzes the most critical issues of buyer behavior both for individual consumers and within the organizational environment. Priority is placed on the economic, psychometric, and sociometric factors that influence buyer behavior and the buyer decision process. Through analyzing and understanding buyer behavior, marketing managers can ultimately understand this process and actively influence strategic business decisions.


E-Business
Course Number BUS 352
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

An introduction to the fundamental concepts used in e-business and e-commerce. This course identifies and describes the wide range of applications in business. It explains what the Internet is and how it can be used for business applications in a competitive environment. Through Internet labs, this course will compare various Web strategies of current businesses. Students need to be proficient in using the Internet to find information.


Visual Literacy in Business
Course Number CGD 218
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course examines the evolution and trends in digital media utilized in business. Course content and activities focus on message content and creation and the visual principles and theories that shape effective visual communication in business environment. Legal and ethical issues relating to visual communication will be introduced and incorporated into projects that develop visual literacy and visual problem-solving skills.


Media Writing & Editing
Course Number CGD 240
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

This course is an introduction to the process of writing for varied media. Emphasis is on gathering information, writing styles, editing, and organization of written communication. Practical experience includes writing for campus media.


Public Relations Practices & Promotional Writing
Course Number CGD 318
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

An introduction to current procedures and duties of public relations personnel will be studied. Students will write news releases, brochures, speeches, reports, memos, scripts, and ad copy using workshop format.


Project Management
Course Number INF 410
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course provides the foundational principles and techniques to plan, execute, and manage complex projects. Topics include workflow analysis, quality control, and performance evaluation.


Personal and Organizational Ethics
Course Number PHI 445
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

This course studies the theories and paradigms underlying personal and organizational values and ethical principles, how personal values and ethical principles relate to the organizations in which people function, and the effects of the organization's ethics on its reputation, functioning and performance.


PR/Marketing Capstone
Course Number BUS 421
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

This course is designed to bring together the knowledge gained through the entire program and permits the student to demonstrate mastery in the various course competencies. Students are expected to apply and integrate a variety of skills, tools, and knowledge to assess real-world problems offering realistic solutions. Students will analyze, design, implement, and document an appropriate solution for a capstone project. The project should exemplify the student's ability to apply program outcomes.


Program description: Graduates of the major in Public Relations and Marketing
will be able to develop an understanding and mastery of
marketing and public relations functions. Emphasis is on
creating a repertoire of communication skills in order to
become an effective communicator across contexts, as
well as to develop competence in using planning skills
to create and implement marketing and public relations
solutions to meet client’s needs. Graduates will be able
to evaluate the effectiveness and appropriateness of
marketing and public relations messages and engage
in problem analysis, strategic planning, message
development, and tactical solutions.

Program Name: BA/Public Relations and Marketing - Information Systems
Personal Dimensions of Education
Course Number EXP 105
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baeppcourses.php

This course is designed to help adult learners beginning their university studies to achieve academic success. Students will explore learning theories, communication strategies, and personal management skills. Adult learners will develop strategies for achieving success in school and work. Students will also be introduced to the University's institutional outcomes and learning resources.


Adult Development & Life Assessment
Course Number PSY 202
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baeppcourses.php

This course presents adult development theory and links theoretical concepts of life and learning through a process of psychometric assessment and reflection. Both classical and contemporary adult development theories are examined. These theories then provide the paradigm for self-analysis and life learning, including a plan for personal, professional and academic learning.


Management for Organizations
Course Number MGT 330
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course presents an introduction to management theory and practice, including the inter-relatedness that the planning, organizing, leading, and controlling functions play in the multicultural, technology-driven and global organizations of the 21st century. The emphasis is on the application of management theory to real-life situations in the workplace.


Principles of Marketing
Course Number BUS 330
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course will acquaint the student with the methods used by producers of goods and services to determine and satisfy the wants of society. This course includes an examination of internal and external environments that impact marketing decisions, the basic elements of a marketing program and issues in ethics and social responsibility.


Introduction to Advertising
Course Number BUS 317
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course is designed to introduce students to the field of advertising as a promotional force with emphasis on institutions, planning, strategic practices, and tactical decisions made by advertising executives. It will also explore the various career opportunities including account executive, media buying, copywriting, production, and research.


Marketing Strategy
Course Number BUS 336
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

The objective of this course is to advance the students' ability to develop, implement, and critically evaluate the marketing strategy for a product or service. It will provide the conceptual frameworks and hone the analytical and creative skills that are necessary to define and develop superior value, persuasively communicate that value, profitably deliver it to a carefully selected target market, and sustain both the value and the profitability in the face of ever-changing customer needs and competitive offerings.


Marketing Research
Course Number BUS 339
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

Study and analysis of the marketing information system. Includes the organizational characteristics of marketing research, basic tools and procedures, and management science applications.


Business Communications
Course Number BUS 340
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

Every aspect of contemporary business communications - from determining what information to communicate to processing information and sharing it - depends on technology. Students will learn to compose, format, and manage business letters, memos, reports, email, and resumes. Students will use software to access information and to evaluate the quality of the information they receive. Students will create electronic presentations to communicate information.


International Marketing
Course Number BUS 343
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

Examination of cultural, economic, and political factors that affect marketing of goods and services worldwide. Emphasis is on adapting the marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of firms' operations within these markets are also examined.


Consumer Behavior
Course Number MKT 625
Credits 3.0
More Info http://www.ashford.edu/online/degrees/mbacourses.php#e

This course presents and analyzes the most critical issues of buyer behavior both for individual consumers and within the organizational environment. Priority is placed on the economic, psychometric, and sociometric factors that influence buyer behavior and the buyer decision process. Through analyzing and understanding buyer behavior, marketing managers can ultimately understand this process and actively influence strategic business decisions.


E-Business
Course Number BUS 352
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

An introduction to the fundamental concepts used in e-business and e-commerce. This course identifies and describes the wide range of applications in business. It explains what the Internet is and how it can be used for business applications in a competitive environment. Through Internet labs, this course will compare various Web strategies of current businesses. Students need to be proficient in using the Internet to find information.


Visual Literacy in Business
Course Number CGD 218
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course examines the evolution and trends in digital media utilized in business. Course content and activities focus on message content and creation and the visual principles and theories that shape effective visual communication in business environment. Legal and ethical issues relating to visual communication will be introduced and incorporated into projects that develop visual literacy and visual problem-solving skills.


Media Writing & Editing
Course Number CGD 240
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

This course is an introduction to the process of writing for varied media. Emphasis is on gathering information, writing styles, editing, and organization of written communication. Practical experience includes writing for campus media.


Public Relations Practices & Promotional Writing
Course Number CGD 318
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

An introduction to current procedures and duties of public relations personnel will be studied. Students will write news releases, brochures, speeches, reports, memos, scripts, and ad copy using workshop format.


Project Management
Course Number INF 410
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course provides the foundational principles and techniques to plan, execute, and manage complex projects. Topics include workflow analysis, quality control, and performance evaluation.


Personal and Organizational Ethics
Course Number PHI 445
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

This course studies the theories and paradigms underlying personal and organizational values and ethical principles, how personal values and ethical principles relate to the organizations in which people function, and the effects of the organization's ethics on its reputation, functioning and performance.


PR/Marketing Capstone
Course Number BUS 421
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

This course is designed to bring together the knowledge gained through the entire program and permits the student to demonstrate mastery in the various course competencies. Students are expected to apply and integrate a variety of skills, tools, and knowledge to assess real-world problems offering realistic solutions. Students will analyze, design, implement, and document an appropriate solution for a capstone project. The project should exemplify the student's ability to apply program outcomes.


Programming Concepts
Course Number INF 231
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

An introduction to the methodology of programming and the construction of graphical user interfaces. Students are introduced to programming through the use of current programming languages(s). Emphasis is on structured design, coding, graphical user interfaces, event-driven programming, and documentation. A variety of programming problems develop skills in algorithm design, file processing data structures, and event handling.


Business Systems Analysis
Course Number INF 630
Credits 3.0
More Info http://www.ashford.edu/online/degrees/mbacourses.php#e

This course addresses the many business systems issues unique to the information services function within organizations. Coverage includes information systems planning, managing the information infrastructure, justifying information technology investments, the costing of services and networks, evaluating information system performance, alternative information service delivery modes, managing distributed and end-user computing, project and operations management, systems security, and the management of information technology professionals.


Database Management Systems
Course Number INF 322
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

This course provides an introduction to the concepts of database processing. An understanding of the physical and logical organization of data and the meaningful representation of data relationships are evaluated. Operational requirements of database management systems are also discussed.


Telecommunications & Networking Concepts
Course Number INF 325
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

A study of real-time and distributed-processing computer networks including telecommunications, data transmission techniques (protocols), design, and implementation considerations.


Program description: Graduates of the major in Public Relations and Marketing
will be able to develop an understanding and mastery of
marketing and public relations functions. Emphasis is on
creating a repertoire of communication skills in order to
become an effective communicator across contexts, as
well as to develop competence in using planning skills
to create and implement marketing and public relations
solutions to meet client’s needs. Graduates will be able
to evaluate the effectiveness and appropriateness of
marketing and public relations messages and engage
in problem analysis, strategic planning, message
development, and tactical solutions.

Program Name: BA/Public Relations and Marketing - International Management
Personal Dimensions of Education
Course Number EXP 105
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baeppcourses.php

This course is designed to help adult learners beginning their university studies to achieve academic success. Students will explore learning theories, communication strategies, and personal management skills. Adult learners will develop strategies for achieving success in school and work. Students will also be introduced to the University's institutional outcomes and learning resources.


Adult Development & Life Assessment
Course Number PSY 202
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baeppcourses.php

This course presents adult development theory and links theoretical concepts of life and learning through a process of psychometric assessment and reflection. Both classical and contemporary adult development theories are examined. These theories then provide the paradigm for self-analysis and life learning, including a plan for personal, professional and academic learning.


Management for Organizations
Course Number MGT 330
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course presents an introduction to management theory and practice, including the inter-relatedness that the planning, organizing, leading, and controlling functions play in the multicultural, technology-driven and global organizations of the 21st century. The emphasis is on the application of management theory to real-life situations in the workplace.


Principles of Marketing
Course Number BUS 330
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course will acquaint the student with the methods used by producers of goods and services to determine and satisfy the wants of society. This course includes an examination of internal and external environments that impact marketing decisions, the basic elements of a marketing program and issues in ethics and social responsibility.


Introduction to Advertising
Course Number BUS 317
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course is designed to introduce students to the field of advertising as a promotional force with emphasis on institutions, planning, strategic practices, and tactical decisions made by advertising executives. It will also explore the various career opportunities including account executive, media buying, copywriting, production, and research.


Marketing Strategy
Course Number BUS 336
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

The objective of this course is to advance the students' ability to develop, implement, and critically evaluate the marketing strategy for a product or service. It will provide the conceptual frameworks and hone the analytical and creative skills that are necessary to define and develop superior value, persuasively communicate that value, profitably deliver it to a carefully selected target market, and sustain both the value and the profitability in the face of ever-changing customer needs and competitive offerings.


Marketing Research
Course Number BUS 339
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

Study and analysis of the marketing information system. Includes the organizational characteristics of marketing research, basic tools and procedures, and management science applications.


Business Communications
Course Number BUS 340
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

Every aspect of contemporary business communications - from determining what information to communicate to processing information and sharing it - depends on technology. Students will learn to compose, format, and manage business letters, memos, reports, email, and resumes. Students will use software to access information and to evaluate the quality of the information they receive. Students will create electronic presentations to communicate information.


International Marketing
Course Number BUS 343
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

Examination of cultural, economic, and political factors that affect marketing of goods and services worldwide. Emphasis is on adapting the marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of firms' operations within these markets are also examined.


Consumer Behavior
Course Number MKT 625
Credits 3.0
More Info http://www.ashford.edu/online/degrees/mbacourses.php#e

This course presents and analyzes the most critical issues of buyer behavior both for individual consumers and within the organizational environment. Priority is placed on the economic, psychometric, and sociometric factors that influence buyer behavior and the buyer decision process. Through analyzing and understanding buyer behavior, marketing managers can ultimately understand this process and actively influence strategic business decisions.


E-Business
Course Number BUS 352
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

An introduction to the fundamental concepts used in e-business and e-commerce. This course identifies and describes the wide range of applications in business. It explains what the Internet is and how it can be used for business applications in a competitive environment. Through Internet labs, this course will compare various Web strategies of current businesses. Students need to be proficient in using the Internet to find information.


Visual Literacy in Business
Course Number CGD 218
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course examines the evolution and trends in digital media utilized in business. Course content and activities focus on message content and creation and the visual principles and theories that shape effective visual communication in business environment. Legal and ethical issues relating to visual communication will be introduced and incorporated into projects that develop visual literacy and visual problem-solving skills.


Media Writing & Editing
Course Number CGD 240
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

This course is an introduction to the process of writing for varied media. Emphasis is on gathering information, writing styles, editing, and organization of written communication. Practical experience includes writing for campus media.


Public Relations Practices & Promotional Writing
Course Number CGD 318
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

An introduction to current procedures and duties of public relations personnel will be studied. Students will write news releases, brochures, speeches, reports, memos, scripts, and ad copy using workshop format.


Project Management
Course Number INF 410
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course provides the foundational principles and techniques to plan, execute, and manage complex projects. Topics include workflow analysis, quality control, and performance evaluation.


Personal and Organizational Ethics
Course Number PHI 445
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

This course studies the theories and paradigms underlying personal and organizational values and ethical principles, how personal values and ethical principles relate to the organizations in which people function, and the effects of the organization's ethics on its reputation, functioning and performance.


PR/Marketing Capstone
Course Number BUS 421
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

This course is designed to bring together the knowledge gained through the entire program and permits the student to demonstrate mastery in the various course competencies. Students are expected to apply and integrate a variety of skills, tools, and knowledge to assess real-world problems offering realistic solutions. Students will analyze, design, implement, and document an appropriate solution for a capstone project. The project should exemplify the student's ability to apply program outcomes.


International Economics
Course Number ECO 320
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

This course will focus on the environment of firms with particular emphasis on economic variables such as GNP, inflation, interest rates, exchange rates and international trade.


International Marketing
Course Number BUS 343
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

Examination of cultural, economic, and political factors that affect marketing of goods and services worldwide. Emphasis is on adapting the marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of firms' operations within these markets are also examined.


International Business
Course Number BUS 616
Credits 3.0
More Info http://www.ashford.edu/online/degrees/mbacourses.php#e

This course studies the major functional business areas in a global context. Taking into consideration socio-political structural differences, the multinational corporation is investigated with applications in management, finance, marketing and operations.


International Finance
Course Number BUS 450
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

An examination of the international aspects of corporate finance and investing, the course covers balance of payments, foreign exchange with emphasis on exchange rate determination, exchange risk, hedging, and interest arbitrage, international money and capital markets, international financing, and international banking.


Program description: Graduates of the major in Public Relations and Marketing
will be able to develop an understanding and mastery of
marketing and public relations functions. Emphasis is on
creating a repertoire of communication skills in order to
become an effective communicator across contexts, as
well as to develop competence in using planning skills
to create and implement marketing and public relations
solutions to meet client’s needs. Graduates will be able
to evaluate the effectiveness and appropriateness of
marketing and public relations messages and engage
in problem analysis, strategic planning, message
development, and tactical solutions.

Program Name: BA/Public Relations and Marketing - Project Management
Personal Dimensions of Education
Course Number EXP 105
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baeppcourses.php

This course is designed to help adult learners beginning their university studies to achieve academic success. Students will explore learning theories, communication strategies, and personal management skills. Adult learners will develop strategies for achieving success in school and work. Students will also be introduced to the University's institutional outcomes and learning resources.


Adult Development & Life Assessment
Course Number PSY 202
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baeppcourses.php

This course presents adult development theory and links theoretical concepts of life and learning through a process of psychometric assessment and reflection. Both classical and contemporary adult development theories are examined. These theories then provide the paradigm for self-analysis and life learning, including a plan for personal, professional and academic learning.


Management for Organizations
Course Number MGT 330
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course presents an introduction to management theory and practice, including the inter-relatedness that the planning, organizing, leading, and controlling functions play in the multicultural, technology-driven and global organizations of the 21st century. The emphasis is on the application of management theory to real-life situations in the workplace.


Principles of Marketing
Course Number BUS 330
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course will acquaint the student with the methods used by producers of goods and services to determine and satisfy the wants of society. This course includes an examination of internal and external environments that impact marketing decisions, the basic elements of a marketing program and issues in ethics and social responsibility.


Introduction to Advertising
Course Number BUS 317
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course is designed to introduce students to the field of advertising as a promotional force with emphasis on institutions, planning, strategic practices, and tactical decisions made by advertising executives. It will also explore the various career opportunities including account executive, media buying, copywriting, production, and research.


Marketing Strategy
Course Number BUS 336
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

The objective of this course is to advance the students' ability to develop, implement, and critically evaluate the marketing strategy for a product or service. It will provide the conceptual frameworks and hone the analytical and creative skills that are necessary to define and develop superior value, persuasively communicate that value, profitably deliver it to a carefully selected target market, and sustain both the value and the profitability in the face of ever-changing customer needs and competitive offerings.


Marketing Research
Course Number BUS 339
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

Study and analysis of the marketing information system. Includes the organizational characteristics of marketing research, basic tools and procedures, and management science applications.


Business Communications
Course Number BUS 340
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

Every aspect of contemporary business communications - from determining what information to communicate to processing information and sharing it - depends on technology. Students will learn to compose, format, and manage business letters, memos, reports, email, and resumes. Students will use software to access information and to evaluate the quality of the information they receive. Students will create electronic presentations to communicate information.


International Marketing
Course Number BUS 343
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

Examination of cultural, economic, and political factors that affect marketing of goods and services worldwide. Emphasis is on adapting the marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of firms' operations within these markets are also examined.


Consumer Behavior
Course Number MKT 625
Credits 3.0
More Info http://www.ashford.edu/online/degrees/mbacourses.php#e

This course presents and analyzes the most critical issues of buyer behavior both for individual consumers and within the organizational environment. Priority is placed on the economic, psychometric, and sociometric factors that influence buyer behavior and the buyer decision process. Through analyzing and understanding buyer behavior, marketing managers can ultimately understand this process and actively influence strategic business decisions.


E-Business
Course Number BUS 352
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

An introduction to the fundamental concepts used in e-business and e-commerce. This course identifies and describes the wide range of applications in business. It explains what the Internet is and how it can be used for business applications in a competitive environment. Through Internet labs, this course will compare various Web strategies of current businesses. Students need to be proficient in using the Internet to find information.


Visual Literacy in Business
Course Number CGD 218
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course examines the evolution and trends in digital media utilized in business. Course content and activities focus on message content and creation and the visual principles and theories that shape effective visual communication in business environment. Legal and ethical issues relating to visual communication will be introduced and incorporated into projects that develop visual literacy and visual problem-solving skills.


Media Writing & Editing
Course Number CGD 240
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

This course is an introduction to the process of writing for varied media. Emphasis is on gathering information, writing styles, editing, and organization of written communication. Practical experience includes writing for campus media.


Public Relations Practices & Promotional Writing
Course Number CGD 318
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

An introduction to current procedures and duties of public relations personnel will be studied. Students will write news releases, brochures, speeches, reports, memos, scripts, and ad copy using workshop format.


Project Management
Course Number INF 410
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course provides the foundational principles and techniques to plan, execute, and manage complex projects. Topics include workflow analysis, quality control, and performance evaluation.


Personal and Organizational Ethics
Course Number PHI 445
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

This course studies the theories and paradigms underlying personal and organizational values and ethical principles, how personal values and ethical principles relate to the organizations in which people function, and the effects of the organization's ethics on its reputation, functioning and performance.


PR/Marketing Capstone
Course Number BUS 421
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

This course is designed to bring together the knowledge gained through the entire program and permits the student to demonstrate mastery in the various course competencies. Students are expected to apply and integrate a variety of skills, tools, and knowledge to assess real-world problems offering realistic solutions. Students will analyze, design, implement, and document an appropriate solution for a capstone project. The project should exemplify the student's ability to apply program outcomes.


Project Quality Assurance
Course Number INF 342
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course will address topics as defining, planning, executing and closing projects. We will introduce an overall framework for managing projects, describe how to set up a project, and provide a forum for sharing practical techniques for managing projects. Several topics are discussed, including how to build a project plan, risk management, issue management, project marketing, communications, quality assurance, project measurements and the psychology of project management.


Project Procurement Management
Course Number INF 336
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

Designed to develop the basic knowledge base of project managers and project procurement managers, this course emphasizes partnering between buyers and sellers to create a single culture with one set of goals and objectives. Students will discover the key areas in procuring outside services and products from the initial decision to buy through final contract closeout. They will recognize what must be done for success in the six key project procurement management processes: procurement planning, solicitation planning, solicitation, source selection, contract administration, and contract closeout. They will also formulate the make-or-buy decision, prepare an effective procurement management plan to guide the team, and use outsourcing for maximum benefit. Lessons and best practices from procurement theory and experience are also presented.


Integrated Cost and Schedule Control
Course Number INF 337
Credits 3.0
More Info http://www.ashford.edu/online/degrees/baprmcourses.php

Effective cost and schedule management are cornerstone activities of each project. Students will determine how best to plan the execution of a project scope, to consider stakeholder budget and schedule constraints, to use different methodologies, and to establish the performance measurement baseline. They will also discover keys to identify potential cost and schedule overruns And master the tools and techniques to compare actual work accomplished against established plans, as well as work accomplished against actual expenditures. By identifying early warning indicators, students will gain greater insight into potential risk areas and take the necessary corrective action to keep the project in control.


Project Management
Course Number INF 410
Credits 3.0
More Info http://www.ashford.edu/online/degrees/basrmcourses.php

This course provides the foundational principles and techniques to plan, execute, and manage complex projects. Topics include workflow analysis, quality control, and performance evaluation.


Program description: Graduates of the major in Public Relations and Marketing
will be able to develop an understanding and mastery of
marketing and public relations functions. Emphasis is on
creating a repertoire of communication skills in order to
become an effective communicator across contexts, as
well as to develop competence in using planning skills
to create and implement marketing and public relations
solutions to meet client’s needs. Graduates will be able
to evaluate the effectiveness and appropriateness of
marketing and public relations messages and engage
in problem analysis, strategic planning, message
development, and tactical solutions.

Public Relations Courses at Walden University

Program Name: Bachelor of Science (B.S.) in Business Administration - Public Relations
Introduction to Accounting I
Course Number ACCT 1003
Credits 5.0

An Introduction To Accounting, This Course Takes A Top-down Approach To Understanding Introductory Accounting Documents And Procedures By Exploring A Business’ Financial Statements Including The Balance Sheet, Income Statement And Cash Flow Statement. The Properties And Characteristics Of Each Of These Statements Is Presented And Students Completing This Course Are Expected To Understand What Information Can Be Gleaned From These Statements Both Separately And Taken As A Whole. The Course Also Discusses Regulations That Need To Be Followed When Preparing The Financial Statements As Promulgated By Generally Accepted Accounting Procedures (gaap). In Addition, The Course Presents Changes To Gaap That Will Take Place When The U.s. Adopts International Financial Reporting Standards. (prerequisites: Math 1001 College Algebra, Busi 1001 Introduction To Business Or Busi 1002 Introduction To Management And Leadership.)


Introduction to Management and Leadership
Course Number BUSI 1002
Credits 5.0

This introductory course addresses the role and functions of managers, specifically principles and procedures for planning, organizing, leading and controlling organizations. Emphasized is the practical application of theory to reality. This course is structured so that students have the opportunity to see the interrelationships among the functions, components and disciplines that comprise the field of management and thereby gain a comprehensive perspective as a foundation for the further study of management. (Prerequisites: Foundations for Undergraduate Studies, Developing Student Portfolios)


Business Law
Course Number BUSI 2001
Credits 5.0

This course is designed to provide an overview of legal issues faced by managers, fundamental legal principles, how to understand contracts, and typical issues managers face, e.g., workplace law, contract disputes, intellectual property. Topics covered include: understanding the fundamental legal principles in business and commerce; understanding and analyzing business contracts; legal issues in interviewing, hiring, and firing; developing, using, and defending intellectual property; and the regulatory context. (Prerequisite: BUSI 1001 Introduction to Business.)


Operations
Course Number BUSI 2003
Credits 5.0

This course is designed to provide students with an overview of the concepts, methodologies, and applications of business operations management. Students learn about operations as related to the process of transforming resources into products and services. A focus of this course is the responsibility of operations managers to make sound, cost-effective decisions that increase the productivity and competitiveness of both manufacturing and service organizations. The process of planning, implementing, and monitoring operations allows managers to continuously improve in providing high-quality goods and services at low cost. (Prerequisite: Introduction to Management and Leadership)


Marketing
Course Number MRKT 3001
Credits 5.0

Human Resource Management
Course Number MMHA 6220
Credits 3.0

This course addresses the role of human resources in healthcare organizations and the recruitment, retention, management, and development of these resources. Students gain an understanding of the key roles of human resource personnel in establishing goals and expectations regarding organizational performance and how individuals contribute to effective performance in terms of controlling costs, improving quality, and providing excellent customer service. Major federal and state legislation that impacts human resources is reviewed. Key management functions within workforce planning and recruitment are addressed as well as functions within workforce retention. Specific attention is devoted to administrative and strategic aspects of managing human resources, with particular attention given to managing clinical and direct-care practitioners whose perspectives and expectations differ from that of management. Employment and contract labor law are reviewed as well as benefits, job pricing, and compensation strategies, pay for performance, staffing models, labor relations, designing and administering employee performance appraisals, approaches to managing employee turnover, and strategies for ensuring employee engagement, motivation, and satisfaction.


Financial Management
Course Number MMHA 6160
Credits 3.0

This course introduces the terminology, theory, concepts, and techniques used in the accounting and finance functions in healthcare organizations. Students gain an understanding of the important role of finance in healthcare organizations as well as learn various techniques to develop, manage, and control finances. Using an applied approach in learning about healthcare finance, the course enables students to learn how to develop, apply, and interpret various financial tools, including budgets, sources of revenue/reimbursement by payer, income statements, balance sheets, dashboards, statements of cash flow, pro formas, return–on-investment analysis, financial ratios, capital budgeting, debt service and borrowing, depreciation, and cost allocation and cost accounting. Students will develop portions of a business/financial plan using these techniques and will analyze the viability of their business/financial plan using accepted financial management tools.


Information Systems in Enterprise
Course Number ISYS 3001
Credits 5.0

An introduction to enterprise information systems, this course reviews their characteristics, their impact on the enterprise, their role in organizations, and their current architectures, enabling tools, and project cycles. (Prerequisite: BUSI 1001 Introduction to Business.)


Dynamics of Change
Course Number BUSI 3003
Credits 5.0

Students examine change as it impacts people, processes, and products. They learn to employ tools for dealing with and managing change. They learn methods for coping with change as an individual, a member of a group, and a member of an organization. (Prerequisite: Introduction to Management and Leadership)


Critical Thinking
Course Number BUSI 3005
Credits 5.0

Entrepreneurship for Small Business
Course Number BUSI 3004
Credits 5.0

This course examines the processes required to undertake the creation and maintenance of a successful business enterprise, with an emphasis on small business. Students focus initially on startup basics for a new small business, followed by the details involved in the development of a business plan. Finally, the “nuts and bolts” of day-to-day business management are examined, with issues ranging from legal matters to employment decisions. (Prerequisite: Introduction to Business)


Business Capstone Project–Strategic
Course Number BUSI 4001
Credits 5.0

A capstone course is designed to bring together the knowledge gained through the entire program and permits the student to demonstrate competency and mastery in the various course competencies. The major course project in this capstone course is a strategic case study. Students are expected to apply and integrate a variety of skills, tools, and knowledge to assess the strategic issues in a real-world case analysis and arrive at recommendations for change and/or improvement. This course is designed to permit students to demonstrate their understanding and competency in complex problem identification and solution. (Prerequisite: All core business and upper-division business courses)


Management and Organizational Behavior
Course Number MGMT 4401
Credits 5.0

Microeconomics
Course Number ECON 1002
Credits 5.0

The Principles Of Microeconomics Explain How In A Market Economy The Price System Answers The Fundamental Economic Questions: What Goods And Services Are Produced And Distributed, And How And For Whom The Behaviors Of Households That Supply Factors Of Production—natural Resources, Labor, And Capital—to Firms, And That Purchase Consumer Goods And Services From Firms, Are Examined. Also Examined Are Firms That Maximize Profit Through Their Decisions About Acquiring Factors Of Production, Controlling Costs Of Production, Choosing The Optimal Level Of Output, Competing With Other Firms Under Different Market Structures, And Making Investment Decisions About Entering New Markets. (prerequisite: Math 1001 College Algebra And Econ 1001 Macroeconomics.) Stat 2001 Statistics This Course Examines The Fundamentals Of Probability And Descriptive And Inferential Statistics. Hypothesis Testing, Simple Regression And Correlation Analysis Are Covered, With Emphasis On The Application Of These Techniques To Business Decision-making. The Analysis And Application Of Statistics In Cases Are Stressed. (prerequisite: Math 1001 College Algebra.) Fnce 3001 Financial Management The Principles Of Finance Are Examined From An Applied Perspective Of The Difficult Strategic And Operational Decisions That Exist In The Business Environment. The General Objective Of This Course Is To Provide Decision-makers With The Financial And Managerial Finance Theory, Concepts, And Tools Necessary To Make Better Financial Management Decisions As Well As To Conduct Sound Financial Analysis. (prerequisites: Acct 1001 Accounting I) Isys 3001 Information Systems In Enterprise An Introduction To Enterprise Information Systems, This Course Reviews Their Characteristics, Their Impact On The Enterprise, Their Role In Organizations, And Their Current Architectures, Enabling Tools, And Project Cycles. (prerequisite: Busi 1001 Introduction To Business.) Busi 3002 Ethical Leadership This Online Leadership Course Helps Prepare Students To Assume A Leadership Role In The Modern Organization. The Basic Principles Of Leadership, Motivational Theory, The Importance Of Communication, And Current And Future Trends Are Introduced. Students Assess, Discuss, And Learn How To Apply Their Own Styles Of Leadership In The Workplace And The Community. Emphasis Is On Ethical Leadership Through Personal And Interpersonal Effectiveness And Organizational Development. Students Also Learn The Importance Of Followership And The Similarities Between The Roles Of Follower And Leader At All Levels Of The Organization. (prerequisite: Busi 1001 Introduction To Business.) Acct 3001 Intermediate Accounting I This Course Is The First In A Four-course Sequence. It Reviews The Principles Of Accrual Accounting And The Accounting Cycle, And Emphasizes The Presentation Of Transactions In Financial Statements. It Emphasizes The Conceptual Framework And Measurement Principles Underlying Financial Accounting. Financial Statement Presentation And Format Are Reviewed. The Relationship Between The Reporting And Auditing Functions In Corporations Is Emphasized. The Course Uses The Financial Accounting Standards Board’s Accounting Standards Codification And The International Accounting Standards Board’s International Financial Reporting Standards. (prerequisites: Acct 2003 Introduction To Accounting Ii) Acct 3003 Intermediate Accounting Ii This Course Is The Second In A Four-course Sequence And Is A Continuation Of Acct 3001 (intermediate Accounting I). It Reviews The Measurement And Reporting Principles For Cash, Receivables, Inventories, And Investments. Financial Statement Presentation Is Emphasized And The Relationship ...show more »


Statistics
Course Number STAT 2001
Credits 5.0

This course examines the fundamentals of probability and descriptive and inferential statistics. Hypothesis testing, simple regression and correlation analysis are covered, with emphasis on the application of these techniques to business decision-making. The analysis and application of statistics in cases are stressed. (Prerequisite: MATH 1001 College Algebra.)


Developing Student Portfolios
Course Number BUSI 1000
Credits 1.0

This course provides students with a framework for developing a student portfolio. Students learn about the value of creating a student portfolio and how it is used to communicate and demonstrate their academic accomplishments. Students are introduced to tools and techniques that help them to develop, manage, and maintain their portfolios. They demonstrate the ability to apply the structure and methods presented in this course by composing a high-level design and comprehensive outline for a student portfolio.


Corporate Finance
Course Number FNCE 4101
Credits 5.0

Strategic Human Resource Management
Course Number HRMG 4201
Credits 5.0

Students learn to align human resource management functions and activities with corporate strategic goals. Strategies—such as incentive cash and/or stock compensation programs, employee ownership, and non-monetary rewards—are compared and contrasted. The impact on employee motivation and retention is also examined. (Prerequisite: Human Resource Management)


International Business Operations
Course Number MGMT 4100
Credits 5.0

This course encompasses the major aspects of international business environments and operations with an emphasis on the strategic and operational issues that firms face when they do business abroad. Key themes include the political, legal, and economic challenges of operating in a global environment; the design, implementation, and control of international business operations; and the socio-cultural aspects of doing business globally. (Prerequisite: Operations)


Knowledge Management
Course Number BUSI 3007
Credits 5.0

The concepts and methodology for business process design are presented in this course. Emphasis is placed on how information systems serve as enablers for business process design. Students learn how to analyze business processes and redesign them for dramatic results. This course includes case studies that provide practical application of the concepts and methodologies. (Prerequisite: Information Systems in Enterprise)


Business Process Design
Course Number ISYS 4301
Credits 5.0

The concepts and methodology for business process design are presented in this course. Emphasis is placed on how information systems serve as enablers for business process design. Students learn how to analyze business processes and redesign them for dramatic results. This course includes case studies that provide practical application of the concepts and methodologies. (Prerequisite: Information Systems in Enterprise)


Marketing Management
Course Number MRKT 4501
Credits 5.0

This course is designed to instruct students in creative decision-making for marketing mix, channels of distribution, and industrial and international marketing. Special emphasis is on the development, organization, implementation, and control of the marketing plan. (Prerequisite: Marketing)


Program description: There is a great demand in every field of industry for people holding degrees in Business Administration - Public Relations. US online degree in business administration offered by Walden University is considered to be one of the best in the industry. During this Walden University online bachelor degree in Business Administration in Public Relations you will be trained to gain the knowledge about how to develop a positive image of your organization among the target public through market research, discuss the public needs with the management and the media, develop the plan for instilling positive rapport through various tools and media campaigns, getting feedback, handle critical situations like negative publicity by your competitors or through some other information.

Program Name: Bachelor of Science (B.S.) in Communication - Public Relations
Developing Student Portfolios for Communication
Course Number COMM 1005
Credits 1.0

This course provides students with a framework for developing a student portfolio. Students explore the value of creating a student portfolio and how it is used to communicate and demonstrate their academic accomplishments. Students are introduced to tools and techniques that help them to develop, manage, and maintain their portfolios. They demonstrate the ability to apply the structure and methods presented in this course by composing a high-level design and comprehensive outline for a student portfolio.


Group Presentation and Discussion
Course Number COMM 1002
Credits 5.0

Clear and persuasive writing is a fundamental professional skill. This course covers the fundamentals of written communication in a professional setting, starting with a clear understanding of the audience and the purpose of the communication act, and proceeding to choices of modality, timing, and idiom. Many examples are considered, such as business letters, resumes, briefing memos, newsletters, proposals and requests for proposals, etc. Fundamental writing skills such as grammar and sentence structure, punctuation, style, citation, and word choice are reinforced.


Introduction to Mass Communication
Course Number COMM 1003
Credits 5.0

This course develops basic concepts of communication to mass audiences, addressing the unique application of communication principles and theories essential to achieving intentional outcomes in crisis scenarios, public relations, public/community affairs, and simply in influencing thinking or opinions. Theory, historical context, concepts, applications, and lessons learned will be utilized to develop both applied skills and sensitivity to the unique social impact of mass communications


Interpersonal Communication
Course Number COMM 1004
Credits 5.0

Effective interpersonal communication is a necessary tool for both productivity and quality of life. This course examines practical concepts and skills for enhancing communication with others. Topics include theories and models of interpersonal communication, listening skills, verbal communication, nonverbal communication, communication styles, affective and cognitive communication, the giving and receiving of feedback, and interpersonal communication in a variety of modalities.


Essentials of Group and Organizational Communication
Course Number COMM 2001
Credits 5.0

.Now more than ever, organizations are looking for individuals who can work effectively in a group. Working on virtual teams and working with a diverse mix of people on those teams is an ever-growing reality. This course examines both classic and cutting-edge research on groups and teams and includes the following topics: Stages of team development, task and maintenance functions, developing team mission, vision, and goals that translate into objectives, creating team charters, building trust, handling conflict effectively, creating norms for working together, identifying priorities, meeting facilitation skills, working in virtual teams, valuing diversity, crisis communication, the impacts of groupthink, uses of power, and encouraging creativity.


Professional Writing for Successful Communication
Course Number ENGL 2002
Credits 5.0

Clear and persuasive writing is a fundamental professional skill. This course covers the fundamentals of written communication in a professional setting, starting with a clear understanding of the audience and the purpose of the communication act, and proceeding to choices of modality, timing, and idiom. Many examples are considered, such as business letters, resumes, briefing memos, newsletters, proposals and requests for proposals, etc. Fundamental writing skills such as grammar and sentence structure, punctuation, style, citation, and word choice are reinforced.


Communicating Through Media and Technology
Course Number MEDC 3001
Credits 5.0

Technology provides a competitive advantage to those who utilize it most successfully. Blended with the use of media, technology can be a valuable tool in optimizing communications for appeal and impact. Learners will engage in applying their knowledge of the dynamics of effective communications to the use of both media and technology for enhanced outcomes


Communication and Thought
Course Number COMM 3001
Credits 5.0

Technology provides a competitive advantage to those who utilize it most successfully. Blended with the use of media, technology can be a valuable tool in optimizing communications for appeal and impact. Learners will engage in applying their knowledge of the dynamics of effective communications to the use of both media and technology for enhanced outcomes


Principles of Public Relations
Course Number PREL 3001
Credits 5.0

This course helps prepare the learner to understand, appreciate, and apply the fundamentals of public relations. Learners will come to understand the relationships practitioners have with both internal and external publics who are affected by, and who affect, an organization's actions or planning. Learners will also learn to build their command of the basic principles and practices of PR, while applying those concepts to real-world scenarios


Critical Thinking
Course Number BUSI 3005
Credits 5.0

Intercultural Communication
Course Number COMM 4001
Credits 5.0

This course is designed to promote the ability to communicate effectively in a diverse, global environment. Topics include the relationship of culture and personal identity to communication strategies. Upon completion, students should be able to distinguish the modes and styles of communication unique to their personal culture from the cultures of others, explain the theories of cultural differences, anticipate and overcome challenges in cross-cultural situations, and apply effective cross-cultural communication skills to academic, personal, and professional settings. (Prerequisite: COMM 1001 Contemporary Communications.)


Communication Capstone Course
Course Number COMM 4901
Credits 5.0

The terminal course concludes the course of study in communications by integrating the theory and practice developed throughout the program. This is achieved through the learner’s creation of a comprehensive communications plan, applying concepts and tools appropriate to the needs of the setting the student has chosen, based on an assessment of that setting—strategic direction, audience or market, advantages, weaknesses, obstacles, and opportunities.


Publicity and Public Relations
Course Number PREL 4101
Credits 5.0

In this course, the learner will advance to applications of principles and concepts of public relations specifically targeting positive publicity of persons, places, and purposes. Case studies are used extensively to develop expertise through analyzing both successes and failures in the real world. (Prerequisite: PREL 3001.)


Public Relations and Advertising
Course Number PREL 4102
Credits 5.0

This course helps provide the learner with the ability to apply the principles and practice of public relations using the medium of advertising to achieve desired end results. The learner will draw upon the combined efforts of media relations, effective communications, market awareness, and integrated messaging to create leverage and opportunity for organizations, individuals, products and places. (Prerequisite: PREL 3001.)


Crisis Communications
Course Number PREL 4103
Credits 5.0

Managing internal and external communications effectively in a situation of risk, crisis and sudden change is a critical competence for organizations. This course examines successful and unsuccessful crisis communication efforts, and considers issues of contingency planning, speed, transparency, multiple modalities, stakeholder analysis, and ethics.


Program description: In this concentration, you can expand your understanding of the principles and practices of public relations, and directly apply them to real-world scenarios. These practices include identifying the best ways to build awareness or generate attention for individuals, organizations, products, and places. By the end of your program, you will have explored ways to build a consistent image and messaging through varied channels, including advertising, client relations and management, and crisis communication.

Public Relations Courses at Grand Canyon University

Program Name: BA in Communications: Public Relations
Communications and the Media
Course Number COM125
Credits 3.0

Media history and theory are studied with an emphasis on the implications and impact of mass messages on meaning, culture, and society


Public Speaking
Course Number COM210
Credits 4.0

This basic course in oral communication uses focused content to practice the principles of effective oral presentation. The lectures, speaking assignments, and all written work will acquaint the student with the theory, practice, and necessary technological literacy required for effective message building and presentation.


Screenwriting I
Course Number COM221
Credits 4.0

Students in this writing-intensive course learn storytelling for the screen through a managed regimen of in-class and out-of-class experiences that emphasize the essential mix of imagination and craft in writing. They hone their skills in observation, communication, and visualization, and receive instruction on structure for screenwriting and how to employ written language to articulate dramatic and visual expression.


Introduction to Digital Media
Course Number COM260
Credits 3.0

Introduction to the theory, process, and procedure of electronic media production. Lecture and lab. Lab fee required


Principles of Public Relations
Course Number COM310
Credits 3.0

An overview of theory and practice of public relations, media relations, promotion, research, and campaigns. An application of theory through problem solving and case study. Prerequisite: Junior or senior status or instructor’s approval.


Intercultural Communication
Course Number COM314
Credits 3.0

This course creates an awareness of the skills necessary to promote positive communication and relationships across cultural differences. Students will explore verbal and non-verbal communication behaviors. Other cultures are explored through an examination of demographics, family structure, religion, politics, education, social life, art, and literature. A Writing-Intensive course. Prerequisite: Junior or senior status or instructor’s approval.


Screenwriting
Course Number COM340
Credits 3.0

In the Screenwriting course students learn storytelling for the screen through a managed regimen of in-class and out-of-class experiences that emphasizes the essential mix of imagination and craft in writing. They will hone their skills in observation, communication, and visualization, and receive instruction on structure for screenwriting and how to employ written language to articulate dramatic and visual expression.


Cinematography and Set Design
Course Number COM350
Credits 3.0

This course will be an intensive exploration of the craft, technologies, and aesthetic principles of cinematography, lighting, and set design techniques. Lectures and in-class demonstrations will cover video formats, cameras, exposure, lenses and optics, lighting units, lighting placement, lighting control, camera support, and camera movement. Lab fee required.


Current Issues in Communication
Course Number COM400
Credits 3.0

Special topics and current issues of interest to communication and media students are studied.


Effective Ministerial Communications
Course Number COM410
Credits 3.0

The theory and practice of effective ministerial communications including preaching, writing, and teaching techniques that spread the gospel will be the basis of this course. An application of theory through problem solving and case study of current effective ministerial speakers. The student will learn the tools and preparation needed to communicate with a variety of audiences, to employ creative pedagogy that challenges and engages the audience, and to develop a message that is culturally relevant and biblically accurate.


Media Production and Editing
Course Number COM460
Credits 3.0

This course will follow the general chronology of editing from capture and logging, through editing and effects, to final output of a finished program. The first half of the course will be devoted entirely to a mastery of the editing software. The second half of the course will be devoted to the “why” we cut. Different editing theories will be explored including montage, fast cut, long take, jump cut, etc. Lab fee required.


Production Management
Course Number COM470
Credits 3.0

This course explains how a movie is transformed from a screenplay to the screen. Students will learn how to break down a screenplay, organize a shooting schedule, create a budget, secure locations, find actors, hire crews, and communicate with unions. Students will also learn the art of storyboards by conceptualizing and rendering the drawings that will communicate continuity. Lab fee required.


Media Production and Directing
Course Number COM480
Credits 3.0

The course utilizes techniques of directing, sound editing, lighting, and advanced editing programs. Several practical and written exercises lead to a short digital production. Students will spend time working with actors in front of the camera as well as composing shots to convey a story visually. Lab fee required.


Senior Seminar
Course Number COM495
Credits 3.0

This capstone course examines in depth the concepts of Global Citizenship, Critical Thinking, Effective Communication, and Responsible Leadership, focusing on the ethical and intellectual challenges such concepts evoke for the individual. Students contemplate a values-based view of success, and critically assess the impact their GCU education has had on their future personal and professional lives.


Internship
Course Number COM497
Credits 3.0

An opportunity for students to practice principles learned in their functional area by working in an outside organization under the supervision of a practitioner. Prerequisites: Senior status, admission to Communications program, and instructor’s approval.


Communications and the Media
Course Number COM 126
Credits 4.0

This course is a study of media history and theory with an emphasis on the implications and impact of mass messages on meaning, culture, and society.


History and Criticism of Visual Media
Course Number COM 151
Credits 4.0

This course presents the history of visual art and its connection and influence on modern media. Students gain an artistic vocabulary by becoming familiar with many kinds of visual art, developing their skills in visual analysis, increasing their understanding of aesthetic theory, and applying that understanding in presentations. Prerequisite: COM 126.


Persuasive Theory
Course Number COM 231
Credits 4.0

This course is a study of the theory and practice of communication as it relates to influencing attitude and behavioral change. The course begins by presenting a historical overview of persuasive theory from its classical beginnings and progresses to analyzing persuasive strategies and their use by contemporary practitioners. Examples for analysis are taken from advertising, public relations, religion, sales, politics, and propaganda.


Writing for the Media
Course Number COM 302
Credits 4.0

This course is a study of the content, styles, and formats of media writing, with an emphasis on the differences in writing across diverse media modalities.


Principles of Public Relations
Course Number COM 311
Credits 4.0

This course presents an overview of the theory and practice of public relations, media relations, promotion, research, and campaigns, as well as an application of theory, through problem solving and case study.


Intercultural Communications
Course Number COM 315
Credits 4.0

This course creates an awareness of the skills necessary to promote positive communication and relationships across cultural differences. Students explore verbal and nonverbal communication behaviors. Other cultures are explored through an examination of demographics, family structure, religion, politics, education, social life, art, and literature.


Public Relations Writing and Design
Course Number COM 321
Credits 4.0

This course is a study of planning, producing, and evaluating written public relations messages for and from a variety of media, including print, broadcast, and the Web. Student writing assignments include news releases, newsletters, public service announcements, coverage memos, position papers, background papers, reports, and proposals.


Visual Media and Storytelling
Course Number COM 331
Credits 4.0

This course focuses on the elements that make up almost all storytelling. Students are encouraged to discover and develop their unique voices as writers and storytellers, while understanding the critical importance of working as part of a creative team. This course emphasizes the use of traditional storytelling, classic mythology, and the ways in which these devices apply to contemporary media.


Consumer Communications and Behavior
Course Number COM 435
Credits 4.0

This course provides an integrated marketing communications perspective for today’s changing world as well as a behavioral science approach that studies distinct buyer strategies and decision-making processes of purchase by consumers. Topics include external and internal influences on today’s buyers, purchase and postpurchase processes, customer satisfaction, customer commitment, branding and positioning, creative strategies, media strategies, distribution strategies, and integrated marketing communications.


Communication Issues and Critical Thinking
Course Number COM 445
Credits 4.0

This course provides a capstone, or practicum, for the communications student that facilitates the practical application of historical and modern communications styles across modalities in language that is industry-specific. The course emphasizes the ethical and social responsibility of communications in real-world situations.


Program description: Grand Canyon University’s Bachelor of Arts in Communications program develops leaders in the fields of
human communication and media. The program is built on a values-based liberal arts foundation. Students
develop the knowledge, creativity, and intermodal communication skills necessary to design and deliver
compelling messages.

Public Relations Courses at Kent State University

Program Name: Master of Arts in Journalism and Mass Communication - Public Relations
PR Theory & Ethical Practice
Course Number JMC 68000
Credits 3.0

Introduces students to the profession of public relations by exploring both the theories and the processes employed by PR practitioners. Course also explores the history and social role of public relations as well as ethics and social responsibility


PR Management
Course Number JMC 68001
Credits 3.0

Perspectives, skills needed to manage an organization's PR function, particularly strategic planning, implementation and evaluation. Emphasis on managerial aspects of negotiating organizational relationships with public.


Law for PR & Advertising
Course Number JMC 50016
Credits 3.0

Regulation of advertising and public relations; first amendment; libel and privacy; legal problems of new media; research in persuasive media.


Master’s Professional Project (Capstone
Course Number JMC 60396
Credits 3.0

Completion and defense of a substantial professional project in one of the fields of journalism and mass communication


PR Online Tactics
Course Number JMC 58002
Credits 3.0

Explores fundamentals of website planning and design and provides hands-on skills development using the full range of cybermedia techniques. Includes emphasis on writing for online audiences


Values and Ethics Management
Course Number JMC 60195
Credits 3.0

Explores the theory and application of ethics in public relations. Examines case studies, ethics theory, values, and management thought


Media Relations & Publicity
Course Number JMC 58001
Credits 3.0

Planning and preparation of materials for use by the news media, both on paper and online. The course explores the media relations function and media relations strategies along with the uses and limitations of mass media in public relations practice


Research Methods
Course Number JMC 60007
Credits 3.0

Introduction to methods of social science research that are applicable to study of mass communication


Intro to Grad Study
Course Number JMC 60000
Credits 1.0

An introductory survey of the various areas of professional and scholarly concentrations in the fields of journalism and mass communication. Consideration of the relationship between professional practice and scholarly activity in those fields.


Mass Communication Theory
Course Number JMC 60001
Credits 3.0

Introduction to theory of mass communication, with emphasis on the process and effects of mass communication


Internship
Course Number JMC 66092
Credits 1.0

Experience in a department or company involving supervised professional responsibilities in journalism and mass communication. Minimum of 150 hours of work for each hour of credit. S/U grading; IP permi


Elective Courses
Credits 8.0

Program description: Masters (MA) and PhD degrees in Journalism and Communications can prepare students to pursue careers in traditional as well as Web-based media including newspapers, magazines, and broadcasting. Graduates who complete a graduate program in journalism can enter careers as investigative journalists, editors, publishers and more.

Public Relations Courses at The George Washington University

Program Name: Master of Science in Public Relations
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Course Number n/a
Credits 0.0

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Program description: The Public Relations Graduate Certificate program takes advantage of GW’s connections in the nation’s capitol, focusing on the public policy system and the advocacy role played by PR firms and PR operations in corporations and associations in the Washington metropolitan area. The Graduate School of Political Management taps into experts in both the PR and political arenas. Plus, you’ll graduate prepared for professional advancement in the field.

The Graduate Certificate in Public Relations consists of 6 courses (18-credit-hours). Flexible credentials allow you to apply the graduate certificate toward the Strategic Public Relations Master’s Degree. Classes meet Monday through Thursday evenings in GWU’s Alexandria Graduate Education Center.

Focus areas include Media & Communications Theory, Ethics & Law, New Media Strategies, Evaluating Communications Programs, Crisis Communications, Media Relations, Management Skills.

Public Relations Courses at University of Maryland University College

Program Name: MS in Management: Public Relations
Public Relations Theory and Practice
Course Number PRPA 601
Credits 3.0

Prerequisites: MRKT 600 and 601. A study of the relationship between the management function of policy formulation and the communication process of disseminating ideas and information to the organization’s public. The process of planning and executing public information and public relations programs to address the concerns of the organization’s various publics are examined. Topics include message formation, media selection, and audience differentiation. The impact of the Internet on public relations practices is explored in depth.


Public Relations Techniques
Course Number PRPA 602
Credits 3.0

Prerequisite: PRPA 601. A presentation of advanced writing techniques designed to improve skills in the writing of specialized public relations materials. Emphasis is on audience, message, and channel identification. Topics include special communication techniques necessary for broadcast and electronic media.


Crisis Communication Management
Course Number PRPA 610
Credits 3.0

Prerequisite: PRPA 602. An examination of current approaches to crisis definition, issue management, and crisis communications management. Traditional and Web-based approaches to analyzing crisis and communications management issues are applied using appropriate public relations research, theory, and case examples to better identify issues and audience segmentation requirements and develop strategic public responses to crisis situations.


Global Public Relations
Course Number PRPA 620
Credits 3.0

Prerequisite: PRPA 610. A study of the role, function, and influence of public relations in a global environment. Topics include global trends, multicultural communication knowledge and skills, multiple cultures and diversity within nations, national media structures and public policy, and international legal and ethical codes in public relations. Global case studies are used to develop and implement strategic and creative communications plans.


Public Relations Campaigns
Course Number PRPA 650
Credits 3.0

(formerly Prpa 670.) Prerequisite: 30 Credits Including All Core And Specialization Courses (except Mgmt 670); Approval Of Program Director Required For Internship Option. A Study Of Public Relations Campaigns That Integrates Content From Previous Coursework. Focus Is On Creating A Public Relations Strategy And A Plan To Execute That Strategy For An Existing Organization. Critical Principles Of Public Relations Are Reviewed And Applied In Real-world Settings.


Marketing Management
Course Number MRKT 600
Credits 3.0

(Formerly ADMN 686.) A study of the theory and practices related to the management of the marketing function as applied by managers and administrators in organizations. Analyses of case studies are used to demonstrate the necessity of incorporating marketing with other business functions. Emphasis is on the planning and implementation activities required to attain the organization’s marketing goals. Topics include the product/service mix, pricing, marketing communications (such as advertising and sales promotion), and channels of distribution. Control techniques for the overall marketing mix are also introduced.



Organizational Theory
Course Number MGMT 610
Credits 3.0

(Formerly ADMN 601.) An overview of the fundamental concepts of organizational theory and design in the context of a postindustrial and increasingly global society. The study of organizations encompasses several key knowledge areas essential to today’s manager: the impact of technological and workforce changes on society, organizational ethics and social responsibility, global issues, history of management thought and its relevance for managers today, and systems thinking and the challenges of managing in today’s complex and rapidly changing environment. Discussion addresses essential concepts in organizational theory and design, including measuring effectiveness, organizational life cycles, options for organizational structure and becoming the learning organization


Intercultural Communication and Leadership
Course Number MGMT 615
Credits 3.0

(formerly Iman 605. Not Open To Students Who Have Completed Mgmt 620, Mgmt 625, Mgmt 630, Admn 620, Admn 625, Admn 625c, Or Admn 635c.) A Study Of Organizational Communication, Leadership, And Decision-making Skills Essential For All Managers In Intercultural Environments. Theories Of Culture Are Examined And Applied In Relation To Leadership Style And Practices, As Well As To Organizational Communication Across Cultural Groups. Team Development And Leadership Are Explored In An Intercultural Environment.


Financial Decision Making
Course Number MGMT 640
Credits 3.0

(Formerly ADMN 630.) Prerequisite: Knowledge of the fundamental concepts of financial accounting and economics, including opportunity cost, the time value of money, and financial analysis. An investigation of financial decision making in business, government, and not-for-profit organizations. Emphasis is on the application of financial and nonfinancial information to a wide range of management decisions, from product pricing and budgeting to project analysis and performance measure-ment. Various decision-making tools (such as break-even analysis, activity-based costing procedures, linear programming, discounted cash flow techniques, and the balanced scorecard) are examined. Contemporary managerial techniques, such as target costing and kaizen costing, are explored as a means of improving operational efficiency.


Statistics for Managerial Decision Making
Course Number MGMT 650
Credits 3.0

(Formerly ADMN 638.) Prerequisite: Knowledge of the fundamentals of statistical methods, techniques, and tools. An examination of how managers organize, analyze, and interpret data for decision making. Focus is on developing skills in using statistical tools to make effective business decisions in all areas of public and private-sector decision making, including accounting, finance, marketing, production management, and human resource management. Topics include collecting data; describing, sampling, and presenting data; probability; statistical inference; regression analysis; forecasting; and risk analysis. Microsoft Excel is used extensively for organizing, analyzing, and presenting data.


Strategic Management Capstone
Course Number MGMT 670
Credits 3.0

(Formerly ADMN 651.) Prerequisite: 24 credits of program coursework, including all core courses. A capstone investigation of how strategy interacts with and guides an organization within its internal and external environments. Focus is on corporate and business unit–level strategy, strategy development, strategy implementation and the overall strategic management process. Topics include organizational mission, vision, goal setting, environmental assessment and strategic decision making. Techniques such as industry analysis, competitive analysis and portfolio analysis are presented. Discussion covers strategic implementation as it relates to organizational structure, policy, leadership and evaluation issues. Case analyses and text materials are used to integrate knowledge and skills gained through previous study. Problems and issues of strategy formulation are investigated through participation in the Business Strategy Game simulation


Program description: The Public Relations specialization is designed to meet the needs of both the entry-level employee and the working professional who seek a more formal grounding in the profession. The program provides students with a solid grounding in public relations theory, legal, and ethical issues confronted by practitioners, and the analytic and creative skills necessary to excel in the profession. The capstone experience provides the student with an opportunity to observe and participate in the production and assessment of a public relations campaign, providing the student with the opportunity to analyze the effects of various strategies and practices in the workplace.

Public Relations Courses by State & City

Top 20 US Public Relations Schools (campus and online)

Harvard University
Total Programs 113
Number of Subjects 76
Rank in USA 1st
Stanford University
Total Programs 126
Number of Subjects 95
Rank in USA 3rd
University of Southern California
Total Programs 251
Number of Subjects 166
Rank in USA 10th
Northwestern University
Total Programs 197
Number of Subjects 139
Rank in USA 11th
New York University
Total Programs 204
Number of Subjects 146
Rank in USA 13th
The University of Texas at Austin
Total Programs 169
Number of Subjects 141
Rank in USA 18th
University of California-San Diego
Total Programs 121
Number of Subjects 89
Rank in USA 22nd
Boston University
Total Programs 6
Number of Subjects 124
Rank in USA 32nd
Texas A & M University
Total Programs 167
Number of Subjects 135
Rank in USA 36th
University of Georgia
Total Programs 197
Number of Subjects 156
Rank in USA 38th
Carnegie Mellon University
Total Programs 167
Number of Subjects 115
Rank in USA 44th
Michigan State University
Total Programs 220
Number of Subjects 164
Rank in USA 45th
Harvey Mudd College
Total Programs 33
Number of Subjects 37
Rank in USA 51st
George Washington University
Total Programs 194
Number of Subjects 171
Rank in USA 52nd
Claremont McKenna College
Total Programs 64
Number of Subjects 61
Rank in USA 53rd
Northeastern University
Total Programs 10
Number of Subjects 126
Rank in USA 56th
Virginia Polytechnic Institute and State University
Total Programs 120
Number of Subjects 107
Rank in USA 61st
University of Miami
Total Programs 177
Number of Subjects 151
Rank in USA 69th
Rensselaer Polytechnic Institute
Total Programs 70
Number of Subjects 61
Rank in USA 88th
Syracuse University
Total Programs 152
Number of Subjects 133
Rank in USA 89th