Online Public Relations Courses at Accredited Schools

Ashford University, the school below with the highest overall ranking, is effective at equipping students via its public relations courses to be successful public relations directors, public relations experts, public administrators, public relations workers, etc. and connect them to future employers. According to the US Bureau of Labor Statistics, at present there are 53,270 people employed as public relations managers alone in the US, and their average annual salary is $101,850. Public relations specialists make on average $59,370 per year and there are about 242,670 of them employed today.

Public Relations Organizations Public Relations Common Job Tasks
  • representing companies at events and conferences
  • drafting press releases
  • conducting programs for the public
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Public Relations Courses at University of Maryland University College

Program Name: MS in Management: Public Relations
Public Relations Theory and Practice
Course Number PRPA 601
Credits 3.0

Prerequisites: MRKT 600 and 601. A study of the relationship between the management function of policy formulation and the communication process of disseminating ideas and information to the organization’s public. The process of planning and executing public information and public relations programs to address the concerns of the organization’s various publics are examined. Topics include message formation, media selection, and audience differentiation. The impact of the Internet on public relations practices is explored in depth.


Public Relations Techniques
Course Number PRPA 602
Credits 3.0

Prerequisite: PRPA 601. A presentation of advanced writing techniques designed to improve skills in the writing of specialized public relations materials. Emphasis is on audience, message, and channel identification. Topics include special communication techniques necessary for broadcast and electronic media.


Crisis Communication Management
Course Number PRPA 610
Credits 3.0

Prerequisite: PRPA 602. An examination of current approaches to crisis definition, issue management, and crisis communications management. Traditional and Web-based approaches to analyzing crisis and communications management issues are applied using appropriate public relations research, theory, and case examples to better identify issues and audience segmentation requirements and develop strategic public responses to crisis situations.


Global Public Relations
Course Number PRPA 620
Credits 3.0

Prerequisite: PRPA 610. A study of the role, function, and influence of public relations in a global environment. Topics include global trends, multicultural communication knowledge and skills, multiple cultures and diversity within nations, national media structures and public policy, and international legal and ethical codes in public relations. Global case studies are used to develop and implement strategic and creative communications plans.


Public Relations Campaigns
Course Number PRPA 650
Credits 3.0

(formerly Prpa 670.) Prerequisite: 30 Credits Including All Core And Specialization Courses (except Mgmt 670); Approval Of Program Director Required For Internship Option. A Study Of Public Relations Campaigns That Integrates Content From Previous Coursework. Focus Is On Creating A Public Relations Strategy And A Plan To Execute That Strategy For An Existing Organization. Critical Principles Of Public Relations Are Reviewed And Applied In Real-world Settings.


Marketing Management
Course Number MRKT 600
Credits 3.0

(Formerly ADMN 686.) A study of the theory and practices related to the management of the marketing function as applied by managers and administrators in organizations. Analyses of case studies are used to demonstrate the necessity of incorporating marketing with other business functions. Emphasis is on the planning and implementation activities required to attain the organization’s marketing goals. Topics include the product/service mix, pricing, marketing communications (such as advertising and sales promotion), and channels of distribution. Control techniques for the overall marketing mix are also introduced.



Organizational Theory
Course Number MGMT 610
Credits 3.0

(Formerly ADMN 601.) An overview of the fundamental concepts of organizational theory and design in the context of a postindustrial and increasingly global society. The study of organizations encompasses several key knowledge areas essential to today’s manager: the impact of technological and workforce changes on society, organizational ethics and social responsibility, global issues, history of management thought and its relevance for managers today, and systems thinking and the challenges of managing in today’s complex and rapidly changing environment. Discussion addresses essential concepts in organizational theory and design, including measuring effectiveness, organizational life cycles, options for organizational structure and becoming the learning organization


Intercultural Communication and Leadership
Course Number MGMT 615
Credits 3.0

(formerly Iman 605. Not Open To Students Who Have Completed Mgmt 620, Mgmt 625, Mgmt 630, Admn 620, Admn 625, Admn 625c, Or Admn 635c.) A Study Of Organizational Communication, Leadership, And Decision-making Skills Essential For All Managers In Intercultural Environments. Theories Of Culture Are Examined And Applied In Relation To Leadership Style And Practices, As Well As To Organizational Communication Across Cultural Groups. Team Development And Leadership Are Explored In An Intercultural Environment.


Financial Decision Making
Course Number MGMT 640
Credits 3.0

(Formerly ADMN 630.) Prerequisite: Knowledge of the fundamental concepts of financial accounting and economics, including opportunity cost, the time value of money, and financial analysis. An investigation of financial decision making in business, government, and not-for-profit organizations. Emphasis is on the application of financial and nonfinancial information to a wide range of management decisions, from product pricing and budgeting to project analysis and performance measure-ment. Various decision-making tools (such as break-even analysis, activity-based costing procedures, linear programming, discounted cash flow techniques, and the balanced scorecard) are examined. Contemporary managerial techniques, such as target costing and kaizen costing, are explored as a means of improving operational efficiency.


Statistics for Managerial Decision Making
Course Number MGMT 650
Credits 3.0

(Formerly ADMN 638.) Prerequisite: Knowledge of the fundamentals of statistical methods, techniques, and tools. An examination of how managers organize, analyze, and interpret data for decision making. Focus is on developing skills in using statistical tools to make effective business decisions in all areas of public and private-sector decision making, including accounting, finance, marketing, production management, and human resource management. Topics include collecting data; describing, sampling, and presenting data; probability; statistical inference; regression analysis; forecasting; and risk analysis. Microsoft Excel is used extensively for organizing, analyzing, and presenting data.


Strategic Management Capstone
Course Number MGMT 670
Credits 3.0

(Formerly ADMN 651.) Prerequisite: 24 credits of program coursework, including all core courses. A capstone investigation of how strategy interacts with and guides an organization within its internal and external environments. Focus is on corporate and business unit–level strategy, strategy development, strategy implementation and the overall strategic management process. Topics include organizational mission, vision, goal setting, environmental assessment and strategic decision making. Techniques such as industry analysis, competitive analysis and portfolio analysis are presented. Discussion covers strategic implementation as it relates to organizational structure, policy, leadership and evaluation issues. Case analyses and text materials are used to integrate knowledge and skills gained through previous study. Problems and issues of strategy formulation are investigated through participation in the Business Strategy Game simulation


Program description: The Public Relations specialization is designed to meet the needs of both the entry-level employee and the working professional who seek a more formal grounding in the profession. The program provides students with a solid grounding in public relations theory, legal, and ethical issues confronted by practitioners, and the analytic and creative skills necessary to excel in the profession. The capstone experience provides the student with an opportunity to observe and participate in the production and assessment of a public relations campaign, providing the student with the opportunity to analyze the effects of various strategies and practices in the workplace.

Public Relations Courses at Kent State University

Program Name: Master of Arts in Journalism and Mass Communication - Public Relations
PR Theory & Ethical Practice
Course Number JMC 68000
Credits 3.0

Introduces students to the profession of public relations by exploring both the theories and the processes employed by PR practitioners. Course also explores the history and social role of public relations as well as ethics and social responsibility


PR Management
Course Number JMC 68001
Credits 3.0

Perspectives, skills needed to manage an organization's PR function, particularly strategic planning, implementation and evaluation. Emphasis on managerial aspects of negotiating organizational relationships with public.


Law for PR & Advertising
Course Number JMC 50016
Credits 3.0

Regulation of advertising and public relations; first amendment; libel and privacy; legal problems of new media; research in persuasive media.


Master’s Professional Project (Capstone
Course Number JMC 60396
Credits 3.0

Completion and defense of a substantial professional project in one of the fields of journalism and mass communication


PR Online Tactics
Course Number JMC 58002
Credits 3.0

Explores fundamentals of website planning and design and provides hands-on skills development using the full range of cybermedia techniques. Includes emphasis on writing for online audiences


Values and Ethics Management
Course Number JMC 60195
Credits 3.0

Explores the theory and application of ethics in public relations. Examines case studies, ethics theory, values, and management thought


Media Relations & Publicity
Course Number JMC 58001
Credits 3.0

Planning and preparation of materials for use by the news media, both on paper and online. The course explores the media relations function and media relations strategies along with the uses and limitations of mass media in public relations practice


Research Methods
Course Number JMC 60007
Credits 3.0

Introduction to methods of social science research that are applicable to study of mass communication


Intro to Grad Study
Course Number JMC 60000
Credits 1.0

An introductory survey of the various areas of professional and scholarly concentrations in the fields of journalism and mass communication. Consideration of the relationship between professional practice and scholarly activity in those fields.


Mass Communication Theory
Course Number JMC 60001
Credits 3.0

Introduction to theory of mass communication, with emphasis on the process and effects of mass communication


Internship
Course Number JMC 66092
Credits 1.0

Experience in a department or company involving supervised professional responsibilities in journalism and mass communication. Minimum of 150 hours of work for each hour of credit. S/U grading; IP permi


Elective Courses
Credits 8.0

Program description: Masters (MA) and PhD degrees in Journalism and Communications can prepare students to pursue careers in traditional as well as Web-based media including newspapers, magazines, and broadcasting. Graduates who complete a graduate program in journalism can enter careers as investigative journalists, editors, publishers and more.

Public Relations Courses at The George Washington University

Program Name: Master of Science in Public Relations
n/a
Course Number n/a
Credits 0.0

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Program description: The Public Relations Graduate Certificate program takes advantage of GW’s connections in the nation’s capitol, focusing on the public policy system and the advocacy role played by PR firms and PR operations in corporations and associations in the Washington metropolitan area. The Graduate School of Political Management taps into experts in both the PR and political arenas. Plus, you’ll graduate prepared for professional advancement in the field.

The Graduate Certificate in Public Relations consists of 6 courses (18-credit-hours). Flexible credentials allow you to apply the graduate certificate toward the Strategic Public Relations Master’s Degree. Classes meet Monday through Thursday evenings in GWU’s Alexandria Graduate Education Center.

Focus areas include Media & Communications Theory, Ethics & Law, New Media Strategies, Evaluating Communications Programs, Crisis Communications, Media Relations, Management Skills.

Public Relations Courses at Grand Canyon University

Program Name: BA in Communications: Public Relations
Communications and the Media
Course Number COM125
Credits 3.0

Media history and theory are studied with an emphasis on the implications and impact of mass messages on meaning, culture, and society


Public Speaking
Course Number COM210
Credits 4.0

This basic course in oral communication uses focused content to practice the principles of effective oral presentation. The lectures, speaking assignments, and all written work will acquaint the student with the theory, practice, and necessary technological literacy required for effective message building and presentation.


Screenwriting I
Course Number COM221
Credits 4.0

Students in this writing-intensive course learn storytelling for the screen through a managed regimen of in-class and out-of-class experiences that emphasize the essential mix of imagination and craft in writing. They hone their skills in observation, communication, and visualization, and receive instruction on structure for screenwriting and how to employ written language to articulate dramatic and visual expression.


Introduction to Digital Media
Course Number COM260
Credits 3.0

Introduction to the theory, process, and procedure of electronic media production. Lecture and lab. Lab fee required


Principles of Public Relations
Course Number COM310
Credits 3.0

An overview of theory and practice of public relations, media relations, promotion, research, and campaigns. An application of theory through problem solving and case study. Prerequisite: Junior or senior status or instructor’s approval.


Intercultural Communication
Course Number COM314
Credits 3.0

This course creates an awareness of the skills necessary to promote positive communication and relationships across cultural differences. Students will explore verbal and non-verbal communication behaviors. Other cultures are explored through an examination of demographics, family structure, religion, politics, education, social life, art, and literature. A Writing-Intensive course. Prerequisite: Junior or senior status or instructor’s approval.


Screenwriting
Course Number COM340
Credits 3.0

In the Screenwriting course students learn storytelling for the screen through a managed regimen of in-class and out-of-class experiences that emphasizes the essential mix of imagination and craft in writing. They will hone their skills in observation, communication, and visualization, and receive instruction on structure for screenwriting and how to employ written language to articulate dramatic and visual expression.


Cinematography and Set Design
Course Number COM350
Credits 3.0

This course will be an intensive exploration of the craft, technologies, and aesthetic principles of cinematography, lighting, and set design techniques. Lectures and in-class demonstrations will cover video formats, cameras, exposure, lenses and optics, lighting units, lighting placement, lighting control, camera support, and camera movement. Lab fee required.


Current Issues in Communication
Course Number COM400
Credits 3.0

Special topics and current issues of interest to communication and media students are studied.


Effective Ministerial Communications
Course Number COM410
Credits 3.0

The theory and practice of effective ministerial communications including preaching, writing, and teaching techniques that spread the gospel will be the basis of this course. An application of theory through problem solving and case study of current effective ministerial speakers. The student will learn the tools and preparation needed to communicate with a variety of audiences, to employ creative pedagogy that challenges and engages the audience, and to develop a message that is culturally relevant and biblically accurate.


Media Production and Editing
Course Number COM460
Credits 3.0

This course will follow the general chronology of editing from capture and logging, through editing and effects, to final output of a finished program. The first half of the course will be devoted entirely to a mastery of the editing software. The second half of the course will be devoted to the “why” we cut. Different editing theories will be explored including montage, fast cut, long take, jump cut, etc. Lab fee required.


Production Management
Course Number COM470
Credits 3.0

This course explains how a movie is transformed from a screenplay to the screen. Students will learn how to break down a screenplay, organize a shooting schedule, create a budget, secure locations, find actors, hire crews, and communicate with unions. Students will also learn the art of storyboards by conceptualizing and rendering the drawings that will communicate continuity. Lab fee required.


Media Production and Directing
Course Number COM480
Credits 3.0

The course utilizes techniques of directing, sound editing, lighting, and advanced editing programs. Several practical and written exercises lead to a short digital production. Students will spend time working with actors in front of the camera as well as composing shots to convey a story visually. Lab fee required.


Senior Seminar
Course Number COM495
Credits 3.0

This capstone course examines in depth the concepts of Global Citizenship, Critical Thinking, Effective Communication, and Responsible Leadership, focusing on the ethical and intellectual challenges such concepts evoke for the individual. Students contemplate a values-based view of success, and critically assess the impact their GCU education has had on their future personal and professional lives.


Internship
Course Number COM497
Credits 3.0

An opportunity for students to practice principles learned in their functional area by working in an outside organization under the supervision of a practitioner. Prerequisites: Senior status, admission to Communications program, and instructor’s approval.


Communications and the Media
Course Number COM 126
Credits 4.0

This course is a study of media history and theory with an emphasis on the implications and impact of mass messages on meaning, culture, and society.


History and Criticism of Visual Media
Course Number COM 151
Credits 4.0

This course presents the history of visual art and its connection and influence on modern media. Students gain an artistic vocabulary by becoming familiar with many kinds of visual art, developing their skills in visual analysis, increasing their understanding of aesthetic theory, and applying that understanding in presentations. Prerequisite: COM 126.


Persuasive Theory
Course Number COM 231
Credits 4.0

This course is a study of the theory and practice of communication as it relates to influencing attitude and behavioral change. The course begins by presenting a historical overview of persuasive theory from its classical beginnings and progresses to analyzing persuasive strategies and their use by contemporary practitioners. Examples for analysis are taken from advertising, public relations, religion, sales, politics, and propaganda.


Writing for the Media
Course Number COM 302
Credits 4.0

This course is a study of the content, styles, and formats of media writing, with an emphasis on the differences in writing across diverse media modalities.


Principles of Public Relations
Course Number COM 311
Credits 4.0

This course presents an overview of the theory and practice of public relations, media relations, promotion, research, and campaigns, as well as an application of theory, through problem solving and case study.


Intercultural Communications
Course Number COM 315
Credits 4.0

This course creates an awareness of the skills necessary to promote positive communication and relationships across cultural differences. Students explore verbal and nonverbal communication behaviors. Other cultures are explored through an examination of demographics, family structure, religion, politics, education, social life, art, and literature.


Public Relations Writing and Design
Course Number COM 321
Credits 4.0

This course is a study of planning, producing, and evaluating written public relations messages for and from a variety of media, including print, broadcast, and the Web. Student writing assignments include news releases, newsletters, public service announcements, coverage memos, position papers, background papers, reports, and proposals.


Visual Media and Storytelling
Course Number COM 331
Credits 4.0

This course focuses on the elements that make up almost all storytelling. Students are encouraged to discover and develop their unique voices as writers and storytellers, while understanding the critical importance of working as part of a creative team. This course emphasizes the use of traditional storytelling, classic mythology, and the ways in which these devices apply to contemporary media.


Consumer Communications and Behavior
Course Number COM 435
Credits 4.0

This course provides an integrated marketing communications perspective for today’s changing world as well as a behavioral science approach that studies distinct buyer strategies and decision-making processes of purchase by consumers. Topics include external and internal influences on today’s buyers, purchase and postpurchase processes, customer satisfaction, customer commitment, branding and positioning, creative strategies, media strategies, distribution strategies, and integrated marketing communications.


Communication Issues and Critical Thinking
Course Number COM 445
Credits 4.0

This course provides a capstone, or practicum, for the communications student that facilitates the practical application of historical and modern communications styles across modalities in language that is industry-specific. The course emphasizes the ethical and social responsibility of communications in real-world situations.


Program description: Grand Canyon University’s Bachelor of Arts in Communications program develops leaders in the fields of
human communication and media. The program is built on a values-based liberal arts foundation. Students
develop the knowledge, creativity, and intermodal communication skills necessary to design and deliver
compelling messages.

Public Relations Courses by State & City

Top 20 US Public Relations Schools (campus and online)

Harvard University
Total Programs 113
Number of Subjects 76
Rank in USA 1st
Stanford University
Total Programs 126
Number of Subjects 95
Rank in USA 3rd
University of Southern California
Total Programs 251
Number of Subjects 166
Rank in USA 10th
Northwestern University
Total Programs 197
Number of Subjects 139
Rank in USA 11th
New York University
Total Programs 204
Number of Subjects 146
Rank in USA 13th
The University of Texas at Austin
Total Programs 169
Number of Subjects 141
Rank in USA 18th
University of California-San Diego
Total Programs 121
Number of Subjects 89
Rank in USA 22nd
Boston University
Total Programs 6
Number of Subjects 124
Rank in USA 32nd
Texas A & M University
Total Programs 167
Number of Subjects 135
Rank in USA 36th
University of Georgia
Total Programs 197
Number of Subjects 156
Rank in USA 38th
Carnegie Mellon University
Total Programs 167
Number of Subjects 115
Rank in USA 44th
Michigan State University
Total Programs 220
Number of Subjects 164
Rank in USA 45th
Harvey Mudd College
Total Programs 33
Number of Subjects 37
Rank in USA 51st
George Washington University
Total Programs 194
Number of Subjects 171
Rank in USA 52nd
Claremont McKenna College
Total Programs 64
Number of Subjects 61
Rank in USA 53rd
Northeastern University
Total Programs 10
Number of Subjects 126
Rank in USA 56th
Virginia Polytechnic Institute and State University
Total Programs 120
Number of Subjects 107
Rank in USA 61st
University of Miami
Total Programs 177
Number of Subjects 151
Rank in USA 69th
Rensselaer Polytechnic Institute
Total Programs 70
Number of Subjects 61
Rank in USA 88th
Syracuse University
Total Programs 152
Number of Subjects 133
Rank in USA 89th