Retail Management Courses at Jones International University
Program Name:
BABC Leading the Customer-Driven Org
| Leading the Customer-Driven Organization |
| Course Number |
BC605 |
| Credits |
3.0 |
This course explores the need for customer-focused organizations and provides practical concepts, guidelines, and tools necessary for building a customer-driven organization. Students will work toward becoming leaders with the skills to coordinate service, sales, and all supporting business units, providing them with a unique opportunity to successfully contribute to organizations. Students will investigate a wide range of topics including: Organizational culture, beliefs, and practices Synergy and systems thinking Reciprocity, adaptation, and star performance Methods of assessment
The course project is a Customer-Driven Organization Assessment: Helping an Organization Become More Customer Driven.Students will analyze an organization’s current state and make specific recommendations for improvement so the organization can obtain a desired state related to the overall goal of becoming more customer-driven. |
| Managing the Customer Experience |
| Course Number |
BC606 |
| Credits |
3.0 |
This Course Explores The Rationale And Methods For Customer Retention. It Is Not Strictly About Customer Service, But Digs Deeper Into Methods For Realigning An Entire Organization Around The Desires And Needs Of The Customer On Whom All Profits Depend. Students Will Investigate A Wide Range Of Topics Including: Customer Retention And Bottom-line Profits Future Value Of Customers Political Implications Of Change To A Customer Focus Customer Portfolios The Course Project Is A Chief Customer Officer Executive Portfolio And Letter Of Interest: Making A Bid For The Cco Position.students Will Describe The Cco Position, Outline A Detailed Leadership Plan To Develop A Customer-driven Focus Within An Organization, And Design A Presentation To Position Themselves As A Candidate For The Position Of Cco. |
| BBA or BC course, level 300 - 499 |
| Critical Thinking and Creative Problem Solving |
| Course Number |
CRT100 |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree.
. |
| The Writing Process |
| Course Number |
ENG100 |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Art Appreciation |
| Course Number |
ART101 |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Composition |
| Course Number |
ENG101 |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| English Literature |
| Course Number |
ENG102 |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| College Mathematics |
| Course Number |
MATH101 C |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Science and Technology |
| Course Number |
SCI201 |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Physics of Modern Technology I |
| Course Number |
SCI202 |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Physics of Modern Technology II |
| Course Number |
SCI203 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Fundamentals of Public Speaking |
| Course Number |
SPCH101 F |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Using the Internet in Business |
| Course Number |
BBA311 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Business Presentations |
| Course Number |
BC322 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Human Communication |
| Course Number |
BC350 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Intercultural Communication |
| Course Number |
BC372 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Team Communication |
| Course Number |
BC380 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| The Art of Human Experience |
| Course Number |
BC300 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Leading from a Global Perspective |
| Course Number |
BC607 |
| Credits |
3.0 |
This course analyzes the impact of globalization on business. It is designed to help students develop their capacity for working in a
global business environment by discussing ethical and political issues, future scenarios for a multi-centric world, and imprinted
views on what is “good” and what is “bad.” Students will investigate a wide range of topics including:
Global challenges for business
Culture, diversity, and the digital divide
The paradox of corporate personhood
Free trade versus fair trade
The course project is a Strategic Entry Report: Developing a Plan for a Business Operation Abroad. The report will include an
overview of the cultural, political, and macroeconomic environment in a target country and region, and an estimate of the costs
and political risks of doing business there. Students will make a supported, clear-cut, yes-or-no recommendation on whether to
establish a business operation in the target country. |
| Influence Strategies for Organizational Change |
| Course Number |
BC612 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Business Communication Capstone |
| Course Number |
BC491 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Business Mathematics |
| Course Number |
MATH301 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Peace and Conflict Studies |
| Course Number |
HUM201 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Making Ethical Management Decisions |
| Course Number |
ETH401 |
| Credits |
4.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Organizational Communication |
| Course Number |
BC345 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Fundamentals of Business Writing |
| Course Number |
BC352 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Business Communication Contexts |
| Course Number |
BC355 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Communication Technologies |
| Course Number |
BC360 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Public Relations |
| Course Number |
BC370 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Introduction to Business |
| Course Number |
BBA101 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| History of Business |
| Course Number |
BBA110 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Legal Environment of Business |
| Course Number |
BBA204 L |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Financial Flow - Follow the Money |
| Course Number |
BBA210 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Introduction to Management |
| Course Number |
BBA211 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Technical Writing |
| Course Number |
BBA212 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Human and Cultural Geography |
| Course Number |
GEOG201 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| History of World Literature |
| Course Number |
HIST201 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
Program description: Putting your customer first is key. The best and brightest leaders in any organization share one common secret: If you take
care of your customer, success will follow. Despite most companies’ claim that they are customer-centered, most organizational
structures are, in fact, product-driven. But times are changing. This specialization examines the paradigm shift in business
assumptions about the customer and enables you to implement important structural changes designed to meet the needs of your
organizations customers – both external and internal. You also will gain highly relevant and valued practical knowledge on
positive leadership and how it functions in relation to the customer.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree.
Program Name:
BBA in Customer Care Management
| Legal Environment of Business |
| Course Number |
BBA204 |
| Credits |
3.0 |
This course introduces students to the legal system (courts and dispute resolution) and related ethical and social responsibility
issues that are closely aligned with the legal system. Students will be introduced to administrative, criminal, tort, contract, business
organizations, regulatory (securities and antitrust), and employment law, focusing not only on the legal rules but also on the topic
of problem solving using legal rules.
In the course project, Handbook: Legal Guidelines for Business Managers, students highlight key areas of the law that impact
decision-making and operations in their own organization and/or industry |
| Introductory Economic Theory |
| Course Number |
BBA305 |
| Credits |
3.0 |
This foundational course in economic theory provides students with a unified framework for understanding local and global
economies. Beginning with a study of the macroeconomic environment, the course presents a coherent world view of how the
world works, with the adaptation of the “circular flow of income” to accommodate the participants, institutions, products and
services, and prices that form the full “circular flow of the economy.” In addition to the introduction of key concepts, this class
enables students to critically evaluate theoretical models and to survey methods and data for an economic analysis that can serve,
for example, as the basis of an organization’s economic strategy.
Students will examine such key topics as:
The macroeconomic environment of business, with reference to the concept and measurement of gross national product,
balance of payments, aggregate demand, aggregate supply, the price level, interest rates, money creation, taxation,
regulation, etc.
Mesoeconomic topics such as industry, region and group interactions that generate two-way connections between the
macroeconomic environment and organizations and microeconomic decision making
Microeconomic principles that guide decision making and activities at the organizational level
Models and data interpretation for economic theory and applications
Research methods in economics
For the course project, Portfolio Report: Organizational Economic Analysis, students will conduct an organizational economic
analysis of the macroeconomic and mesoeconomic variables that affect the organization, along with conducting an evaluation of
the microeconomic decision making and activities within the organization. |
| Service Operations Management |
| Course Number |
CCM400 |
| Credits |
3.0 |
This course helps develop the skills needed to plan for and manage customer support agents who serve as the “voice” of the
company. The development and management of these vital human resources is explored through topics on:
Understanding the manager’s role in a help center
Developing agents and planning for improvements
Using metrics to help manage day-to-day operations
Expanding customer support methods and information sharing The course project, Help Desk Analysis: Managing Daily Operations for Improved Customer Service, is an in-depth assessment of
an actual help desk. Students complete a report that includes recommendations on how the selected help desk can improve its
day-to-day operations, as well as implement strategies to ensure long-term success. |
| Workplace Managemen |
| Course Number |
MGT400 |
| Credits |
3.0 |
This Course Addresses The Critical Legal And Ethical Issues Faced By Business Managers. With The Significant Impact That Federal And Other Laws Have On Business Operations, Topics Such As Employment Decisions, Americans With Disabilities (ada), Family Medical Leave Act (fmla), Occupational Safety And Health Administration (osha) Compliance, And Employee Performance Management And Conflict Are Considered. The Course Project, Business And The Law Analysis: Examining The Impact Of Legal Issues In An Organization, Is An Evaluation Of The Impact That Certain Laws Have On A Business. Students Will Review Various Policies Within A Selected Business Organization In Order To Assess How Laws Have Impacted The Course Of Business. |
| Quality Assurance |
| Course Number |
MGT401 |
| Credits |
3.0 |
This Course Offers A Broad Overview Of How A Quality Assurance Program Can Be Implemented In An Organization. Stepping Through The Phases Of Two Quality Assurance Methodologies, Six Sigma And Dmaic (define, Measure, Analyze, Improve, And Control), Students Gain An Understanding Of The Quality Assurance Methods That Can Position A Company To Achieve Its Quality Objectives. The Course Project, Quality Improvement Project: Using The Dmaic Methodology For Quality Assurance, Uses The Structured Dmaic Approach For Improving A Target Organization’s Service Quality. Students Will Select A Company, Review Its Key Processes, And Identify Improvement Areas With Respect To Customers’ Quality Requirements. Using The Dmaic Methodology, Students Will Create A Final Report That Makes Recommendations For Improved Quality Assurance |
| Team Communication |
| Course Number |
BC380 |
| Credits |
3.0 |
This course focuses on teams and the dynamics that help teams achieve their goals. Course content examines best team
practices that can be used successfully in a variety of settings. Participating as a team member in several assignments gives
students an appreciation of how effective team membership often involves doing more than what is required.
The course project, Team Project: Using Strategies to Build an Effective Team, involves working with assigned team members to
produce a final, written product. Each team identifies a problem to be solved, works to assign roles, responsibilities, and a timeline,
and works through the team dynamics, applying new strategies as necessary |
| Collaboration Technology System |
| Course Number |
BC470 |
| Credits |
3.0 |
This course focuses on collaborative technology systems’ influence on the content, context, and processes of professionals and
organizations. Current developments in collaborative technologies and research about applying them to create measurable value
and affect society at large are highlighted.
The course project, Collaborative Technology Analysis: Evaluating Key Factors Contributing to Collaboration in Organizations, is a
report of benchmarked assessments of collaboration in an organization. Students evaluate the factors of technology, culture,
economics, and politics to obtain scores reflecting the perceived level of collaboration. The final report includes the results of these
assessments along with a project for improving the collaboration capability of an organization. |
| Business Mathematic |
| Course Number |
MATH301 |
| Credits |
3.0 |
This course provides a variety of applications-based math tools and concepts for the business professional. Teaching an effective
foundation on topics that include product pricing, inventory valuation, depreciation methods, payroll, investments, costs of
borrowing money, and accounting basics, the basics needed for initial analysis of financial situations in business are covered.
In the course project, Financial Plan: Using Business Math to Analyze the Financial Conditions of a Company, students apply the
mathematical concepts that have been practiced throughout the course. A final report is submitted outlining different analyses,
strategies for investments and borrowing, return on investments (ROI), and goals and action plans for the company. |
| Critical Thinking and Creative Problem Solving |
| Course Number |
CRT100 |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree.
. |
| The Writing Process |
| Course Number |
ENG100 |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Art Appreciation |
| Course Number |
ART101 |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Composition |
| Course Number |
ENG101 |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| English Literature |
| Course Number |
ENG102 |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| College Mathematic |
| Course Number |
MATH101 |
| Credits |
3.0 |
This course helps students to apply financial mathematics to personal finance decisions. The two main goals of this course are to introduce students to important financial calculations essential for healthy personal finances and to teach students how to apply these to real-world financial situations.
The course project, Personal Financial Plan: Understanding Personal Finances, introduces the student to various financial plans and reports. Students build an MS Excel financial plan workbook that includes personal protection, tax and retirement plans,budgets, credit report analysis, personal balance sheets, and income statements. |
| Science and Technology |
| Course Number |
SCI201 |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Physics of Modern Technology I |
| Course Number |
SCI202 |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Physics of Modern Technology II |
| Course Number |
SCI203 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Fundamentals of Public Speaking |
| Course Number |
SPCH101 F |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Introduction to Business |
| Course Number |
BBA101 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| History of Business |
| Course Number |
BBA110 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Financial Flow - Follow the Money |
| Course Number |
BBA210 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Introduction to Management |
| Course Number |
BBA211 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Technical Writing |
| Course Number |
BBA212 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| The Global Marketplace |
| Course Number |
BBA301 |
| Credits |
3.0 |
This course examines how to compete in the global electronic marketplace with an enduring product or service. Students learn how to scan the competitive environment and develop a viable marketing mix that is globally competitive. |
| Marketing Management |
| Course Number |
BBA304 |
| Credits |
3.0 |
This course examines fundamental concepts and issues in marketing. Students will learn to analyze an organization’s marketing environment and its potential customers. Based on these insights, students will discuss the key functions of marketing, which consist primarily of decisions related to product, price, place (distribution), and promotion. |
| Financial Accounting |
| Course Number |
BBA306 |
| Credits |
3.0 |
This course explores the topic of using financial data to make business decisions and to evaluate performance in the fast-moving information age. Students will learn to use the balance sheet, the income statement, the statement of cash flows, and the statement of retained earnings as tools for evaluation and analysis. |
| Finance |
| Course Number |
BBA307 |
| Credits |
3.0 |
This course addresses financial management from the perspective of a financial manager at a medium to large company. Students will examine topics such as the financial environment, interest rates, financial statements, the time value of money, and risk and return. These concepts will be applied through the study of bond and stock valuation, the cost of capital, and capital budgeting. |
| Management |
| Course Number |
BBA310 |
| Credits |
3.0 |
This course examines the fundamental tasks that comprise the manager's job in organizations today. It explores strategies managers utilize in their role: decision-making, planning, organizing, controlling, and innovating. |
| Marketing Research |
| Course Number |
BBA431 |
| Credits |
3.0 |
This course examines commonly used marketing research methods and their application in real-world marketing contexts. Marketing research is the process of obtaining appropriate information about a company’s markets and analyzing and interpreting such information to make better marketing decisions. |
| Global Strategies |
| Course Number |
BBA484 |
| Credits |
3.0 |
This course grounds students in a field-tested framework for the design and implementation of successful global strategies for business. Globalism is a 21st century fact of business, and this course helps students to master its risks and to profit. |
| Organizational Communication |
| Course Number |
BC345 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Fundamentals of Business Writing |
| Course Number |
BC352 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Making Ethical Management Decisions |
| Course Number |
ETH401 |
| Credits |
4.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| BBA Capstone |
| Course Number |
BBA490 |
| Credits |
3.0 |
This course focuses on the demonstration of knowledge, skills, and abilities required for graduation from the Jones International University BBA program. Students will gain experience in designing a career goal statement, developing a professional development plan, and building a résumé. |
| Leadership |
| Course Number |
BC403 |
| Credits |
3.0 |
This course focuses on the study of leadership both in theory and in practice. Students will consider what it means to be a leader,and how to carry out the tasks of leadership from a variety of perspectives. Along the way, students will assess their own leadership strengths and limitations, and develop a Personal Leadership Profile. They will examine such topics as:
The personal traits and qualities of an effective leader Leadership skills, strategies, and styles Leading with vision and inspiration Leading in a global, multicultural society For the course project, Personal Leadership Profile: A Self-reflective Case Study, students will conduct a case study of a leader of their choice whom they admire and about whom they can gather substantial research. Each week, they will analyze a different dimension of the selected leader's strengths and limitations (such as personal traits, behavioral styles, situational responsiveness,communication skills, relationship-building, and more). They will also evaluate their own strengths and limitations on these same leadership dimensions.
Prerequisites:
At least 80% of the student's coursework must be completed. |
| Human and Cultural Geography |
| Course Number |
GEOG201 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| History of World Literature |
| Course Number |
HIST201 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Peace and Conflict Studies |
| Course Number |
HUM201 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Psychology of the Organization |
| Course Number |
PSY201 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Using the Internet in Business |
| Course Number |
BBA311 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Business Communication Contexts |
| Course Number |
BC355 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Intercultural Communication |
| Course Number |
BC372 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Negotiation and Conflict Management |
| Course Number |
BC465 |
| Credits |
3.0 |
This course presents a comprehensive process for conflict management, from needs assessment to final program evaluation.
Students will explore topics such as:
Assessment of various dimensions of conflict, including structural, psychological, and interactional
Conflict intervention strategies, including negotiation, conversation, problem solving, dialogue, mediation, and arbitration Evaluation of conflict management programs and strategies
The course project, Conflict Assessment Report: Analyzing and Managing Organizational Conflict, engages students in identifying an organizational conflict, assessing its dimensions, analyzing it from three theoretical perspectives, determining what interventions strategies have been attempted, recommending strategies for managing the conflict, and proposing options for evaluating the success of their conflict management plan. |
| Organizational Training and Development |
| Course Number |
BC475 |
| Credits |
3.0 |
This course examines the role of training and development in organizations to support business strategy. Course content focuses on the design, development, implementation, and evaluation of training programs from a global perspective.
The course project, Training Proposal: Developing Employee Orientation Training for a Global Audience, is a proposal prepared for senior management in a company that has employees in several international locations. The focus of the training is on helping new employees become aligned with a newly formulated mission, vision statement, and business goals. The proposal addresses the design, development, implementation, and evaluation of the new employee orientation training course. |
Program description: Protect your most valuable asset. Every savvy business leader knows that his/her success hinges on providing its customers – both internal and external – with a high level of service that surpasses their expectations. Customer service is essential to not only retain existing customers but grow a business. Those skilled in customer care bring value to their organizations and will find that their talents are in high demand across all channels. JIU created its BBA in Customer Care Management degree program to provide you with a solid foundation in business fundamentals (finance, accounting, organizational communication, and management, etc.) while exposing you to the specific knowledge and practical techniques needed to excel in the customer service arena.
Degree Learning Objectives:
•Analyze the tools and processes of the support center manager and understand the implications for effective customer service
•Identify leadership qualities and to assess the effectiveness for future, personal, career directions
•Examine the critical legal and ethical issues faced by managers and their impact on business operations
•Understand the steps required to plan for quality assurance and identify methods that position a company to achieve its quality objectives
•Develop foundational business knowledge and skills through the core courses
Who should enroll:
The ability to provide superior customer care is required in every industry, especially where competition on price and products is aggressive. This degree program is well-suited for students currently working in customer service, client relations, or sales support, or those who seek positions in those fields. The expertise gained in this specialization can be applied to a variety of jobs in an array of industries, including financial and insurance services, retail and wholesale, health care, food and hospitality services, telecommunications, manufacturing and business support. Potential jobs range from customer service specialist and call center manager to communications system analyst and director of client relations.
Program Name:
BBA Leading the Customer-Driven Org
| Orientation - Successful Online Learning |
| Course Number |
JIU101 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Critical Thinking and Creative Problem Solving |
| Course Number |
CRT100 |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree.
. |
| The Writing Process |
| Course Number |
ENG100 |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Art Appreciation |
| Course Number |
ART101 |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Composition |
| Course Number |
ENG101 |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| English Literature |
| Course Number |
ENG102 |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| College Mathematics |
| Course Number |
MATH101 C |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Science and Technology |
| Course Number |
SCI201 |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Physics of Modern Technology I |
| Course Number |
SCI202 |
| Credits |
3.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Physics of Modern Technology II |
| Course Number |
SCI203 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Fundamentals of Public Speaking |
| Course Number |
SPCH101 F |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Introduction to Business |
| Course Number |
BBA101 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| History of Business |
| Course Number |
BBA110 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Legal Environment of Business |
| Course Number |
BBA204 L |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Financial Flow - Follow the Money |
| Course Number |
BBA210 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Introduction to Management |
| Course Number |
BBA211 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Technical Writing |
| Course Number |
BBA212 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| The Global Marketplace |
| Course Number |
BBA301 |
| Credits |
3.0 |
This course examines how to compete in the global electronic marketplace with an enduring product or service. Students learn how to scan the competitive environment and develop a viable marketing mix that is globally competitive. |
| Marketing Management |
| Course Number |
BBA304 |
| Credits |
3.0 |
This course examines fundamental concepts and issues in marketing. Students will learn to analyze an organization’s marketing environment and its potential customers. Based on these insights, students will discuss the key functions of marketing, which consist primarily of decisions related to product, price, place (distribution), and promotion. |
| Introductory Economic Theory |
| Course Number |
BBA305 |
| Credits |
3.0 |
This foundational course in economic theory provides students with a unified framework for understanding local and global economies. Beginning with a study of the macroeconomic environment, the course presents a coherent world view of how the world works, with the adaptation of the “circular flow of income” to accommodate the participants, institutions, products and services, and prices that form the full “circular flow of the economy.” In addition to the introduction of key concepts, this class enables students to critically evaluate theoretical models and to survey methods and data for an economic analysis that can serve, for example, as the basis of an organization’s economic strategy. |
| Financial Accounting |
| Course Number |
BBA306 |
| Credits |
3.0 |
This course explores the topic of using financial data to make business decisions and to evaluate performance in the fast-moving information age. Students will learn to use the balance sheet, the income statement, the statement of cash flows, and the statement of retained earnings as tools for evaluation and analysis. |
| Finance |
| Course Number |
BBA307 |
| Credits |
3.0 |
This course addresses financial management from the perspective of a financial manager at a medium to large company. Students will examine topics such as the financial environment, interest rates, financial statements, the time value of money, and risk and return. These concepts will be applied through the study of bond and stock valuation, the cost of capital, and capital budgeting. |
| Management |
| Course Number |
BBA310 |
| Credits |
3.0 |
This course examines the fundamental tasks that comprise the manager's job in organizations today. It explores strategies managers utilize in their role: decision-making, planning, organizing, controlling, and innovating. |
| Marketing Research |
| Course Number |
BBA431 |
| Credits |
3.0 |
This course examines commonly used marketing research methods and their application in real-world marketing contexts. Marketing research is the process of obtaining appropriate information about a company’s markets and analyzing and interpreting such information to make better marketing decisions. |
| Global Strategies |
| Course Number |
BBA484 |
| Credits |
3.0 |
This course grounds students in a field-tested framework for the design and implementation of successful global strategies for business. Globalism is a 21st century fact of business, and this course helps students to master its risks and to profit. |
| Organizational Communication |
| Course Number |
BC345 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Fundamentals of Business Writing |
| Course Number |
BC352 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Making Ethical Management Decisions |
| Course Number |
ETH401 |
| Credits |
4.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Human and Cultural Geography |
| Course Number |
GEOG201 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| History of World Literature |
| Course Number |
HIST201 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Peace and Conflict Studies |
| Course Number |
HUM201 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Psychology of the Organization |
| Course Number |
PSY201 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Leading the Customer-Driven Organization |
| Course Number |
BC605 |
| Credits |
3.0 |
This course explores the need for customer-focused organizations and provides practical concepts, guidelines, and tools necessary for building a customer-driven organization. Students will work toward becoming leaders with the skills to coordinate service, sales, and all supporting business units, providing them with a unique opportunity to successfully contribute to organizations. Students will investigate a wide range of topics including: Organizational culture, beliefs, and practices Synergy and systems thinking Reciprocity, adaptation, and star performance Methods of assessment
The course project is a Customer-Driven Organization Assessment: Helping an Organization Become More Customer Driven.Students will analyze an organization’s current state and make specific recommendations for improvement so the organization can obtain a desired state related to the overall goal of becoming more customer-driven. |
| Managing the Customer Experience |
| Course Number |
BC606 |
| Credits |
3.0 |
This Course Explores The Rationale And Methods For Customer Retention. It Is Not Strictly About Customer Service, But Digs Deeper Into Methods For Realigning An Entire Organization Around The Desires And Needs Of The Customer On Whom All Profits Depend. Students Will Investigate A Wide Range Of Topics Including: Customer Retention And Bottom-line Profits Future Value Of Customers Political Implications Of Change To A Customer Focus Customer Portfolios The Course Project Is A Chief Customer Officer Executive Portfolio And Letter Of Interest: Making A Bid For The Cco Position.students Will Describe The Cco Position, Outline A Detailed Leadership Plan To Develop A Customer-driven Focus Within An Organization, And Design A Presentation To Position Themselves As A Candidate For The Position Of Cco. |
| Influence Strategies for Organizational Change |
| Course Number |
BC612 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Judgment and Decision Making |
| Course Number |
MBA562 |
| Credits |
3.0 |
This course focuses on improving decision-making skills. Students will identify traps that lie in wait for the unwary, and use tools
and techniques to avoid these traps and make effective decisions. Students will investigate a wide range of related topics
including:
Consequences, preferences, and tradeoffs
Uncertainty and risk
Traps and biases
Group decision making
The course project is a Decision Analysis: Analyzing a Decision Situation. Students will identify a client who faces a real decision,
analyze the decision using appropriate techniques introduced in the course, and make a recommendation to the client supported
by their analysis. |
| Using the Internet in Business |
| Course Number |
BBA311 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Business Communication Contexts |
| Course Number |
BC355 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Intercultural Communication |
| Course Number |
BC372 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Team Communication |
| Course Number |
BC380 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Negotiation and Conflict Management |
| Course Number |
BC465 |
| Credits |
3.0 |
This course presents a comprehensive process for conflict management, from needs assessment to final program evaluation.
Students will explore topics such as:
Assessment of various dimensions of conflict, including structural, psychological, and interactional
Conflict intervention strategies, including negotiation, conversation, problem solving, dialogue, mediation, and arbitration Evaluation of conflict management programs and strategies
The course project, Conflict Assessment Report: Analyzing and Managing Organizational Conflict, engages students in identifying an organizational conflict, assessing its dimensions, analyzing it from three theoretical perspectives, determining what interventions strategies have been attempted, recommending strategies for managing the conflict, and proposing options for evaluating the success of their conflict management plan. |
| Collaboration Technology Systems |
| Course Number |
BC470 |
| Credits |
3.0 |
This course focuses on collaborative technology systems’ influence on the content, context, and processes of professionals and organizations. Current developments in collaborative technologies and research about applying them to create measurable value and affect society at large are highlighted.
The course project, Collaborative Technology Analysis: Evaluating Key Factors Contributing to Collaboration in Organizations, is a report of benchmarked assessments of collaboration in an organization. Students evaluate the factors of technology, culture,economics, and politics to obtain scores reflecting the perceived level of collaboration. The final report includes the results of these assessments along with a project for improving the collaboration capability of an organization. |
| Organizational Training and Development |
| Course Number |
BC475 |
| Credits |
3.0 |
This course examines the role of training and development in organizations to support business strategy. Course content focuses on the design, development, implementation, and evaluation of training programs from a global perspective.
The course project, Training Proposal: Developing Employee Orientation Training for a Global Audience, is a proposal prepared for senior management in a company that has employees in several international locations. The focus of the training is on helping new employees become aligned with a newly formulated mission, vision statement, and business goals. The proposal addresses the design, development, implementation, and evaluation of the new employee orientation training course. |
| Business Mathematics |
| Course Number |
MATH301 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| BBA Capstone |
| Course Number |
BBA490 |
| Credits |
3.0 |
This course focuses on the demonstration of knowledge, skills, and abilities required for graduation from the Jones International University BBA program. Students will gain experience in designing a career goal statement, developing a professional development plan, and building a résumé. |
Program description: The customer comes first. The best and brightest leaders in any organization share one common secret: If you take care of your
customer, success will follow. Despite most companies’ claim that they are customer-centered, most organizational structures are,
in fact, product-driven. But times are changing. This program examines the paradigm shift in business assumptions about the
customer and enables you to implement important structural changes designed to meet the needs of your organizations
customers – both external and internal. Our core curriculum in business, ethics and leadership fundamentals provides the perfect
foundation for this highly-valued specialization
Program Name:
MABC in Leading the Customer-Driven Organization
| Orientation - Successful Online Learning |
| Course Number |
JIU101 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Business Research Methods |
| Course Number |
BC500 |
| Credits |
3.0 |
This course examines research as a method for solving business problems. It provides an overview of processes and tools for planning, implementing, reflecting, and evaluating business problems using a variety of methodologies. Students will investigate a wide range of related topics including:
Designing business research proposals and processes
Finding reliable sources and qualitative research
Choosing primary research methods
Collating, measuring, and analyzing data
The course project is a Business Research Report: Proposing a Solution to a Business Problem. Students will frame a research question, complete a review of the literature, identify techniques for data collection, design a primary research method, perform data analysis, and organize all components into a professional business report.
Prerequisites:
All MABC coursework must be completed except BC681. |
| Directing Corporate Communication |
| Course Number |
BC532 |
| Credits |
3.0 |
This course demonstrates the urgent need for a model of strategic corporate communication that allows the organization to “speak with one voice.” It offers a cohesive model and provides an opportunity to apply that model in a real-world context. Students will investigate a wide range of related topics including:
Corporate identity and image
Internal communications
Advertising and public relations
Investor relations and crisis communication
The course project is an Organizational Communication Analysis: Evaluating an Organization’s Internal and External Communications. Students will assess an organization’s employee communication, product advertising, corporate advertising, public relations, investor relations, corporate philanthropy, government relations, and crisis communication. |
| Enterprise Innovation & Technology |
| Course Number |
BC563 |
| Credits |
3.0 |
This course focuses on using telecommunications technology in an innovative manner to improve communications competence in all types of formal and informal organizations. The concept of open innovation is used as the basis for developing pragmatic and viable innovation strategies. Students will investigate a wide range of topics including:
Innovation strategies
Open innovation and networks
Forecasting and the diffusion of innovations
Entrepreneurship and new ventures
The course project is a Communications Innovation Proposal: Convincing Stakeholders to Support an Innovative Communications Solution. Students will develop a presentation and a portfolio of supporting documents designed to “sell” an idea to decision makers in an organization. |
| Leading with Integrity |
| Course Number |
BC611 |
| Credits |
3.0 |
This course takes a fresh look at leadership with the approach that leading others requires choosing an appropriate leadership method and becoming a servant-leader. Leadership also requires ethical principles, systems thinking, time management, strategic problem solving, accurate decision making, creativity, and effective risk-taking. Students will investigate a wide range of topics including:
Attributes, traits, and behavior of leaders
Situations and contexts for leadership
Issues of diversity including gender and cultural differences
Contemporary requirements for leaders
The course project is a Professional Leadership Plan: Assessing Potential for Leadership. In addition to completing a self-evaluation of their leadership potential, students will write a vision statement, mission statements, and statements of strategic intent for an organization, with special attention to diversity and ethics. |
| Designing High-impact Presentations |
| Course Number |
BC628 |
| Credits |
3.0 |
This course explores conceptual and practical tools for producing polished and professional oral presentations. Students will become familiar with the advantages and disadvantages of a variety of presentation aids, experiment with various presentation aids, and examine the kinds of adaptations necessary to meet the needs of a specific audience. Students will investigate a wide range of topics including:
Audience profiling
Techniques for delivery
Slides, charts, and graphs
Teleconference, virtual, and international presentations
Students will complete three video presentations during the course that involve increasing levels of complexity. The first will be a short speaking presentation with no media aids, the second will make use of one media aid, and the third will include two or more media aids with transitions.
Prerequisites:
Recommended as one of the final courses in the M.A.B.C. program |
| Making Ethical Management Decisions |
| Course Number |
ETH401 |
| Credits |
4.0 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| Leading the Customer-Driven Organization |
| Course Number |
BC605 |
| Credits |
3.0 |
This course explores the need for customer-focused organizations and provides practical concepts, guidelines, and tools necessary for building a customer-driven organization. Students will work toward becoming leaders with the skills to coordinate service, sales, and all supporting business units, providing them with a unique opportunity to successfully contribute to organizations. Students will investigate a wide range of topics including: Organizational culture, beliefs, and practices Synergy and systems thinking Reciprocity, adaptation, and star performance Methods of assessment
The course project is a Customer-Driven Organization Assessment: Helping an Organization Become More Customer Driven.Students will analyze an organization’s current state and make specific recommendations for improvement so the organization can obtain a desired state related to the overall goal of becoming more customer-driven. |
| Managing the Customer Experience |
| Course Number |
BC606 |
| Credits |
3.0 |
This Course Explores The Rationale And Methods For Customer Retention. It Is Not Strictly About Customer Service, But Digs Deeper Into Methods For Realigning An Entire Organization Around The Desires And Needs Of The Customer On Whom All Profits Depend. Students Will Investigate A Wide Range Of Topics Including: Customer Retention And Bottom-line Profits Future Value Of Customers Political Implications Of Change To A Customer Focus Customer Portfolios The Course Project Is A Chief Customer Officer Executive Portfolio And Letter Of Interest: Making A Bid For The Cco Position.students Will Describe The Cco Position, Outline A Detailed Leadership Plan To Develop A Customer-driven Focus Within An Organization, And Design A Presentation To Position Themselves As A Candidate For The Position Of Cco. |
| Leading from a Global Perspective |
| Course Number |
BC607 |
| Credits |
3.0 |
This course analyzes the impact of globalization on business. It is designed to help students develop their capacity for working in a
global business environment by discussing ethical and political issues, future scenarios for a multi-centric world, and imprinted
views on what is “good” and what is “bad.” Students will investigate a wide range of topics including:
Global challenges for business
Culture, diversity, and the digital divide
The paradox of corporate personhood
Free trade versus fair trade
The course project is a Strategic Entry Report: Developing a Plan for a Business Operation Abroad. The report will include an
overview of the cultural, political, and macroeconomic environment in a target country and region, and an estimate of the costs
and political risks of doing business there. Students will make a supported, clear-cut, yes-or-no recommendation on whether to
establish a business operation in the target country. |
| Influence Strategies for Organizational Change |
| Course Number |
BC612 |
Every business begins with a dream. But what separates those that fail from those that flourish
is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit
but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this
specialization, you will study key principles and practices critical to establish a communications-oriented small business and
position it for growth.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree. |
| MABC Capstone |
| Course Number |
BC681 |
| Credits |
3.0 |
This course requires students to synthesize the knowledge and skills they have acquired throughout the Masters’ of Business Communication program, incorporating specialization foci at key points in the project they will complete. It includes elements of:
Ethics, leadership, and directing corporate communication
Teamwork and enterprise innovation
Research and presentations
Project management, customer focus, and entrepreneurship
The course project is a Communication Department Plan: Developing an Executive Report. Students will emerge with a portfolioworthy plan that demonstrates the spectrum of their knowledge, skills, and abilities so that they will be equipped to occupy a real world VP of Communications or similar position.
Prerequisites:
All MABC coursework must be completed. |
Program description: Putting your customer first is key. The best and brightest leaders in any organization share one common secret: If you take
care of your customer, success will follow. Despite most companies’ claim that they are customer-centered, most organizational
structures are, in fact, product-driven. But times are changing. This specialization examines the paradigm shift in business
assumptions about the customer and enables you to implement important structural changes designed to meet the needs of your
organizations customers – both external and internal. You also will gain highly relevant and valued practical knowledge on
positive leadership and how it functions in relation to the customers.