Online Retail Management Courses at Accredited Schools

Kaplan University, the school below with the highest overall ranking, is effective at equipping students via its retail management courses to be successful retail managers, retail specialists, retail sales managers, retail professionals, etc. and connect them to future employers. According to the US Bureau of Labor Statistics, at present there are 1,163,040 people employed as firstline supervisors/managers of retail sales workers alone in the US, and their average annual salary is $39,130. General and operations managers make on average $110,550 per year and there are about 1,689,680 of them employed today.

Retail Management Organizations Retail Management Common Job Tasks
  • managing stock levels
  • ensuring standards for quality are met
  • attending and chairing meetings
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Retail Management Courses at Kaplan University

Program Name: BSBA - Retail Management
academic strategies for the business professional
Course Number CS 113
Credits 5.0

Designed to facilitate personal and professional success, this course introduces the student to the purposes and processes of the university.An emphasis is placed on study, communication and thinking skills that support academic achievement.


Accounting For Nonaccounting Majors
Course Number AC 113
Credits 5.0

h is course emphasizes the use of accounting by managers in a business environment. Topics covered include accounting concepts, internal control, current assets, noncurrent assets, liabilities, and equity. h e course is specii cally designed for nonaccounting majors, and emphasis is placed on accounting areas affecting business owners and managers.


Accounting 1
Course Number AC 114

This course reviews the complete accounting cycle and the creation and management of accounting information for business entities.


Macroeconomics
Course Number Bu 204

This course includes analysis and study of macroeconomic theory, principles and practice.


Business math
Course Number MM 255

Business math presents math skills and knowledge that students can apply to solve financial problems


Introduction To Management
Course Number MT 140
Credits 5.0

This course will give students an introductory overview of management theory, management functions, organizational structure, daily management responsibilities, ethics, and current management tools and resources. Theoretical concepts will be illustrated with practical application to real-world management problems and scenarios.


Human Resource Mangement
Course Number MT 203

Finance
Course Number MT 217
Credits 5.0

Marketing
Course Number MT 219
Credits 5.0

Managerial Accounting for Business Professionals
Course Number AC 330
Credits 6.0

This course emphasizes how accounting information can be used to aid management in planning business activities, controlling operations, and making decisions that promote profitability and sustainability. Topics covered include financial statement analysis, budgeting, cost behavior, cost-volume-profit analysis, variance analysis, balanced scorecard, and relevant cost analysis in the decision-making process.


Organizational Behavior
Course Number MT 302
Credits 6.0

This course explores human behavior in organizations. Students examine individual behavior, attitudes, personality, values, perception, and emotions and how these affect organization outcomes. The course also looks at the theories, concepts, and application of motivation, as well as the importance of stress management and professional ethics and etiquette. Students gain an understanding and appreciation for communication processes, channels, and styles. They also gain a set of organizational design tools.


Business Law
Course Number MT 311
Credits 6.0

Marketing Research
Course Number MT 355
Credits 6.0

This course explores how an organization collects and interprets information about the marketplace to develop effective strategies. It covers the use of statistical and analytical techniques used to measure and predict consumer behavior, assist product and service developers, guide sales or service management decisions, and evaluate marketing initiatives. The use of the Internet in marketing research is an integral part of the course.


Business Process Management
Course Number MT 400
Credits 6.0

This Course Studies Business Process Analysis Through The Business Process Management (bpm) Model. Topics Include Bpm Phase Steps, Outputs In Relation To The Model As A Whole, And The Roles Of The Essential Elements That Define The Model Universe: Leadership, Project Management, And People Change Management. Common Risks And Mitigation Strategies Will Be Assessed Throughout The Course Of Study.


Managerial Economics
Course Number MT 445
Credits 6.0

This course examines the major economic factors that affect business decision making. This course will focus on microeconomics, macroeconomics, and international trade. Students will learn applications of economic principles.


Management Capstone Externship
Course Number MT 490
Credits 6.0

This course gives students practical job experience in the field of business. Students will arrange an externship working in a management position with a cooperating employer. The externship provides students an opportunity to learn about a business management career field through practical, real-world experiences and mentoring from a business professional. This experience will enrich their business and management skills and provide a better understanding of the level of expertise needed to be successful in their career. Externships must be preapproved by the Dean prior to the start of the term. Students who fail this course on the first attempt may not reenroll in this course without approval of the Dean.


Principal of retailing
Course Number MT 102
Credits 5.0

This course provide the overview of the retail industry and explore significant developments in the retailing field such as consolidation, multichannel offering, centralization and globalization .students will examine the key decision variables and explore the principles and practice of successful retail management through contemporary examples. students will also observe through verity of management theories applied in retail context


Interpersonal Communications
Course Number CM 206
Credits 5.0

This course introduces students to the principles of interpersonal communication and emphasizes how to be a more effective communicator in professional and personal situations. Emphasis is on interpersonal communication in varying contexts, focusing on professional communication as well as personal, social, and cultural dimensions. Topics include the communication process, the influence of perception on communication, verbal and nonverbal elements of interaction, listening, the communication of emotions, conflict management, and effective communication strategies.


Building Customer Sales and Loyalty
Course Number MT 202
Credits 5.0

This course studies the use of the following promotional tools and their applications: advertising, sales promotions, events, and loyalty and frequency shopper programs. It looks at the application of these tools to increase customer market share. This course examines the effect that consumer behavior and customer management have on brand image and loyalty


Small Business Management
Course Number MT 209
Credits 5.0

In this course, students will create a business plan applying the principles of small business organization and management. Students will enhance problem-solving skills and develop a foundational understanding of entrepreneurial principles.


Customer Service
Course Number MT 221
Credits 5.0

In this course, students will learn how companies can develop customer loyalty and address personalized customer needs. Students will apply concepts learned to real-world scenarios and learn how to recapture previous customers and acquire new ones through effective relationship-building strategies. Online communication tools and call center strategies will also be examined.


Program description: The Bachelor of Science in Business Administration program is designed to prepare students to pursue a variety of positions in the field of business while incorporating communication skills, critical thinking, and technical competencies required in the modern workplace.* The program offers students an opportunity to obtain a breadth of knowledge that provides a foundation appropriate for work in the field. This program accommodates both the student whose immediate educational goals are satisfied by the bachelor's degree and the student who is planning to pursue study in business fields beyond the baccalaureate level.†

Students may personalize their degree in business administration by focusing electives and the capstone course in one of the following emphasis areas:

* Business Security and Assurance
* Corporate Finance
* General Business
* Health Care Management
* Human Resources
* Management
* Management of Information Systems
* Marketing
* Retail Management

*This program is designed to prepare graduates to pursue employment in the field, or for jobs in related fields, the specific job titles of which may not be represented in the program title. Although the University will assist students with job placement, finding a job is the individual responsibility of the student. The University does not guarantee that any student will be placed in any particular job, or at all.

†While the program is designed to prepare graduates to pursue continued graduate-level education, the University cannot guarantee that students will be granted admission to any graduate programs.

Retail Management Courses at Strayer University

Program Name: Bachelor of Business Administration: Retail Management Concentration
Consumer Behavior
Course Number MKT 305
Credits 4.0

Presents the process for performing consumer analyses to develop effective marketing strategy. Examines the principles of individual, group, and social dynamics influencing consumer behavior. Reviews the consumer decision-making process and marketing approaches that can be used to improve consumer sales performance and customer satisfaction.


Accounting I
Course Number ACC 100
Credits 4.0

Provides an understanding of accounting concepts, assumptions, and principles. Covers analysis and recording of business transactions; the adjusting process; and the procedures to complete the accounting cycle.� Progresses to illustrating merchandising operations and merchandise inventory accounting; covers internal control and cash; and explains accounting procedures for receivables.


Introduction to Business
Course Number BUS 100
Credits 4.0

Provides a foundation in business operations through a survey of major business functions (management, production, marketing, finance and accounting, human resource management, and various support functions). Offers an overview of business organizations and the business environment, strategic planning, international business, and quality assurance.


Fundamentals of E-Business
Course Number BUS 107
Credits 4.0

Examines the development of electronic commerce, the basic technologies used to conduct e-business, and the various forms of electronic business. Presents marketing models used in e-business strategy. Examines the processes for business-to-business and business-to-consumer transactions. Reviews the electronic commerce infrastructure, designing and managing online storefronts, payment options, security, privacy, and the legal and ethical challenges of electronic business.


Introduction to Information Systems
Course Number CIS 105
Credits 4.0

This course provides an overview of microcomputer applications including a brief introduction to computer concepts, computer operating systems, software and hardware. It introduces the student to word processing, spreadsheets, the Internet, graphics, and database software. Included is the creation of web pages, integration of the applications, and hands-on introduction to Microsoft Windows commands, files, features and functions.


English Composition
Course Number ENG 115
Credits 4.0

This course emphasizes the principles of writing coherent expository essays in various modes. The course reinforces and emphasizes the concept of writing as a process that includes developing and narrowing a topic, logically organizing ideas, drafting, and revising. The course introduces the process of using sources to support ideas and documentation of sources in accordance with citation styles.


Introduction to College Mathematics
Course Number MAT105
Credits 4.0

Emphasizes representations and operations of polynomials and rational expressions, functions, and the graphing of linear functions. Methods of solving linear and quadratic equations are discussed. Introduces complex numbers, exponents, and radical expressions.


Principles of Management
Course Number BUS 200
Credits 4.0

Provides a survey of fundamental management concepts and techniques. This information contributes to effective management and provides a foundation for the continued study of management applications. Emphasis is placed on the roles, the environment, and the primary functions of the manager (planning, organizing, leading, controlling), as well as the skills required and various techniques used to perform these functions. The course will also highlight the development of management principles and their integration into modern management theory. The communication process, motivation, and operations (production) management are also presented.


Business Ethics
Course Number BUS 290
Credits 4.0

Examines the applications of ethical principles through the consideration of typical problem areas encountered in organizations. The course focuses on the ethical perspectives of business decision-making and policy development in a variety of key areas including individual behavior, human resource management, work environments, marketing, property rights, and international business. The analysis of case situations will illustrate the application of various ethical approaches (utilitym individual rights, and justice) in managing organizations.


Principles of Economics
Course Number ECO 100
Credits 4.0

Presents a survey of basic macro- and microeconomic principles and concepts. Reviews the economic dynamics of market forces affecting competition, different economic systems, the role of government in the economy, and economic aspects of international trade. Discusses the labor market, interest rates and the supply of money, and performance of a national economy. Examines the use of economics in business decisions, considering such principles as opportunity costs, diminishing returns, and the marginal principle.


Principles of Finance
Course Number FIN 100
Credits 4.0

Serves as a foundation course in business finance. Provides a conceptual framework for the financial decision-making process and introduces tools and techniques of finance including financial mathematics, capital budgeting, sources of funds and financial analysis. Topics include acquisition and use of short-term and long-term capital; financial markets, institutions and instruments; financial control; time value of money; cash, operation and long-range budgeting; and cost of capital.


Business Law I
Course Number LEG100
Credits 4.0

Examines the legal environment of business, the sources of American law, and the basis of authority for government to regulate business. Provides a survey of tort law, contracts and the UCC, and the federal and state courts.


Principles of Marketing
Course Number MKT 100
Credits 4.0

Introduces basic marketing principles and concepts. Emphasis is placed on the development of marketing strategy and the major components of the marketing mix, (product, price, promotion, and distribution). Reviews the critical environmental factors of markets, domestic and international, and customer behavior characteristics that affect marketing operations. Highlights the integration of marketing with other functions in a business organization.


Strategic Market Pricing
Course Number MKT 215
Credits 4.0

Analyzes the critical factors in making pricing decisions and presents a process for cost and pricing analysis. Reviews the concept of value creation and examines a variety of pricing policies and techniques that can be incorporated into a marketing strategy to achieve stated objectives. Examines pricing strategy over the life cycle of products.


Principles of Advertising and Sales Management
Course Number MKT 205
Credits 4.0

Provides a survey of the principles of advertising and sales management as critical components of marketing. Reviews the social and economic significance of advertising, ethical considerations and how advertising influences buyer behavior. Examines the development and execution of advertising strategy including media planning, formulation of advertising campaigns, budgeting and assessment. Presents the concepts of personal selling, building customer relationships, and ethical considerations in selling. Examines the development and execution of a sales strategy including buyer analysis, presentation and sales activities and managing the sales force.


Retail Management
Course Number MKT 310
Credits 4.0

Examines the strategic management of retail operations using various forms of store-based, online and nonstore-based retailing. Reviews critical principles such as strategic planning considerations, the structure of retail firms, consumer behavior, market research and location considerations. Examines the key functional areas of managing retail operations including merchandising, finance, human resource management, operations management, logistics, retail image and atmosphere and the marketing functions of pricing and promotion.


Business Logistics Management
Course Number MKT 315
Credits 4.0

Examines the components and configuration of supply chains in support of marketing and retailing operations. Reviews the considerations for aligning the supply chain configuration to the overall marketing strategy. Analyzes considerations for material sourcing, inventory management, distribution channel configuration, forecasting and supply network coordination, channel performance monitoring, technology applications, and supply chain design options.


Business Administration Capstone
Course Number BUS499
Credits 4.0

This course is the capstone course for the BBA program. It examines the processes by which organizations formulate strategy, implement policy, and evaluate outcomes in the highly competitive and dynamic global environment. The ethical implications of strategic choices are a central concern of this course. Analytic, integrative, and decision-making skills will be exercised through the use of case analysis and decision making. Prerequisites: To be taken as last or next to last course


Research and Writing
Course Number ENG215
Credits 4.0

This course examines and implements the principles of argumentation. An argumentative paper is researched and developed based on the concept of writing as a process. The course focuses on the logical organization of ideas patterned on established structures of argument. The course reinforces the importance of the research process and critical evaluation of sources. Acknowledging the intellectual property of others through the proper documentation of sources is stressed.


Communication for Business and the Professions
Course Number ENG240
Credits 4.0

This course will enable students to communicate effectively in their professions. Students will learn to write a variety of documents characteristic of the business world including letters, memos, short reports, and formal reports. The course will focus on techniques for writing clearly, concisely, and persuasively. The course will also help students develop skills in oral presentations. Prerequisites ENG 215 Research and Writing


Introduction to Art, Music, and Literature
Course Number HUM100
Credits 4.0

Focuses on the interplay between art, music, and literature. Shows how different epochs exhibit unique cultural values and lifestyles, which are mirrored in the various art forms. Critically examines representative art throughout the world and history from cultural, social, and esthetic perspectives.


The Origins of Western Culture
Course Number HUM101
Credits 4.0

Studies civilizations and cultures such as ancient Egypt, Crete, Greece, and Rome which have given root to Western culture. Analyzes the artistic, intellectual, religious, political, and socioeconomic aspects of each culture and traces their development in Western civilization.


Logic
Course Number HUM200
Credits 4.0

Enables students to develop analytical, inductive and deductive reasoning through the study of syllogistic, symbolic, and informal logic. Provides methods of constructing arguments, evaluating statements, and recognizing fallacies in theory as well as in practice.


Introduction to Physical Science
Course Number SCI110
Credits 4.0

Introduction to Physical Sciences introduces the student to basic concepts from the physical sciences such as motion, force, energy, heat, electricity, magnetism and the atomic theory of matter. Discusses the scientific principles that underlie everyday phenomena, modern technologies and planetary processes. Examines how the various branches of science, such as physics, chemistry, geology, meteorology, astronomy, relate to each other. Lab portion of the course reinforces basic concepts.


Introduction to Biology
Course Number SCI115
Credits 4.0

Provides an overview of fundamental concepts in biology, as well as the process of biological inquiry using the scientific method. Covers the properties and characteristics of living cells, organisms, and ecosystems, and the relevance of this knowledge for contemporary issues in medicine, agriculture and the environment. Lab portion of the course reinforces basic concepts.


Religion and Philosophy
Course Number HUM400
Credits 4.0

Offers an integrative approach to philosophical and religious world views in relation to such questions as the origin of all things, the limits of knowledge, and the role and responsibilities of the individual. Also examines the philosophical and religious views of the great thinkers throughout history.


Statistics
Course Number MAT300
Credits 4.0

This course examines the principles of probability and of descriptive and inferential statistics. Topics include probability concepts, measures of central tendency, normal distributions, and sampling techniques. The application of these principles to simple hypothesis testing methods and to confidence intervals is also covered. The application of these topics in solving problems encountered in personal and professional settings is also discussed. Prerequisites MAT 105 Introduction to College Mathematics


Economic Problems and Issues
Course Number ECO405
Credits 4.0

Applies conventional economic theory to national and international economic issues and events. Utilizes the policy ideas and stances of contemporary economists to provoke discussion of prevailing economic issues. Applies economic tools to the business decision making process.


Contemporary International Problems
Course Number POL300
Credits 4.0

Analyzes the origins and recent developments of major international problems in the Middle East, Central America, and Southern Africa, and their multi-dimensional impact on world events.


The Individual and Society
Course Number PSY100
Credits 4.0

Presents the various ways in which the individual constructs his self-awareness. Studies how social institutions, such as the family and religion, influence the psychological makeup of the individual.


Introduction to Psychology
Course Number PSY105
Credits 4.0

Introduces psychology as a human and scientific endeavor. Includes examination of concepts and methods in learning, motivation, development, personality, and social behavior.


Introduction to Sociology
Course Number SOC100
Credits 4.0

Provides a critical survey of contemporary social, political, and economic problems facing American society. Emphasizes the urban crisis, military-industrial complex, racism, and distribution of income.


Sociology of Developing Countries
Course Number SOC 300
Credits 4.0

Analyzes the main cultural strata in selected societies of the Third World. Emphasizes their unique historical background and development, their traditional ethos, national characteristics, family structures and religious beliefs, as well as their political, economic, and foreign policy views.


Major Component
Credits 36.0

Courses will be selected in consultation with the Academic Advisor from the General Studies disciplines listed in the catalog: Economics, English, Foreign Language, History, Humanities, Mathematics, Political Science, Psychology, and Sociology. (8 Courses)


Program description: The Bachelor of Business Administration (BBA) prepares graduates for a wide range of managerial positions in business, government, and non-profit organizations. Business Administration students acquire fundamental as well as practical and professional skills in all phases of business including decision-making and problem-solving capabilities. The Bachelor of Business Administration program offers area concentrations that enable students to tailor their degrees to their career and educational goals.

Retail Management Courses at Penn Foster College

Program Name: Associate's Degree in Retail Management
Marketing Research
Course Number MKT 260
Credits 3.0

Nature and scope of marketing research; sampling and sampling methods; primary and secondary data sources; questionnaire scales; data analysis; development of summary statistics. PREREQ: Business Statistics


Business Orientation
Course Number BUS 100
Credits 1.0

Introduction to distance learning; study skills and techniques; reading textbooks and study guides; reviewing for examinations. Four basic life goals; individual life goals and steps needed to fulfill them; similarities between personal financial goals and business goals; determining personal financial goals; setting up a budget; researching, planning, starting up, and maintaining a business. PREREQ: None


Information Literacy
Course Number ENG 103
Credits 1.0

Teaches students to become effective in finding and utilizing information at libraries and other information centers, and through electronic resources available in libraries and on the World Wide Web. PREREQ: None


Introduction to Business
Course Number BUS 101
Credits 3.0

This course provides an understanding of the various facets of business and the challenges businesses face in a global environment such as competition and economics. Accounting, technology and information systems, marketing and management are examined through the phases of starting and growing a business. Management of financial and human resources along with the ethical and social responsibilities of business are examined. PREREQ: None


Principles of Management
Course Number BUS 110
Credits 3.0

This course will familiarize you with both the business environment and the manager’s role within it. You’ll learn about decision making, planning, organizing, leading, and controlling, as well as developing an ethical perspective. PREREQ: None


Mathematics for Business and Finance
Course Number MAT 106
Credits 3.0

This course will provide the student with a foundation in basic mathematical operations. Topics covered include percentages; discounts; interest; present worth; sinking funds; installment buying; pricing; depreciation; investments; insurance; use of symbols and their applications, equations and formulas; importance of statistics. PREREQ: None


Art Appreciation
Course Number HUM 102
Credits 3.0

Artistic media; historical periods and artistic movements; roles of the artist and the viewer; art criticism. PREREQ: None


Marketing
Course Number MKT 301
Credits 3.0

The marketing environment; planning, information, and segmentation; consumer and business buyer behavior; product and distribution strategy; promotion and pricing strategy. PREREQ: None


Computer Applications
Course Number CSC 104
Credits 3.0

Computer and Internet Basics; computer hardware and software; digital electronics and file management; introduction to Windows® ; PC applications in word processing, spreadsheets, and presentation software. PREREQ: None


English Composition
Course Number ENG 100
Credits 3.0

This course teaches the skills and techniques of effectively developing, drafting, and revising college-level essays toward a specific purpose and audience: active reading, prewriting strategies, sentence and paragraph structure, thesis statements, varied patterns of development (e.g., illustration, comparison/contrast, classification), critical reading toward revision of structure and organization, editing for the standard written conventions, use and documentation of outside sources. Students submit three essays (process analysis, causal analysis, argumentation) and a course journal. PREREQ: None


Essentials of Psychology
Course Number SSC 130
Credits 3.0

Biology and behavior; consciousness; memory; thought and language; intelligence; personality and gender; stress; community influences. PREREQ: None


Economics 1
Course Number BUS 121
Credits 3.0

This course will provide an overview of macroeconomics and the modern market economy. Law of supply and demand, cost of living, monetary systems, international factors, and short run economic fluctuations will be examined and discussed. PREREQ: None


Internet Marketing and E-Commerce
Course Number INT 114
Credits 3.0

Provides a concise introduction to electronic commerce with balanced coverage of both technology and business topics; contains a comprehensive online companion that links the concepts in the book to real online examples; security, implementation, ethics, and legal issues in electronic commerce; case studies of real businesses. PREREQ: Computer Literacy


College Algebra
Course Number MAT 120
Credits 3.0

This course introduces students to basic algebraic concepts. Topics covered include the real number system, exponents, scientific notation, equations of lines, graphing, inequalities, absolute values, polynomials, factoring polynomials, and rational expressions. PREREQ: None


Business and Technical Writing
Course Number ENG 121
Credits 3.0

Writing Styles; Abc Method Of Organizing Material; Grammar (parts Of Speech, Active And Passive Voice, Complete Sentences Vs. Sentence Fragments; Parallel Construction); Using Action Verbs; Constructing Paragraphs; Writing Memos, Business Letters, And Emails; Organizing Material; Conducting Research; Documenting Sources; Outlining; Providing Illustrations; Writing Reports, Proposals, Descriptions, Instructions, Articles, And Manuals. Prereq: None


Financial Accounting
Course Number ACC 111
Credits 3.0

This course will provide students with a basic understanding of the principles of Financial Accounting. Topics covered include analyzing transactions; completing the accounting cycle; merchandising businesses; inventories, assets, and liabilities; and corporations, stocks, bonds, and cash flow. PREREQ: None


Consumer Behavior
Course Number MKT 320

Influencing consumer behavior; consumer decision-making; effects on research and marketing; environmental influences; ethical responsibility


Business Statistics
Course Number MAT 210
Credits 3.0

Presentation of data; frequency distribution; averages; dispersion and skewness; index numbers; time series analysis; correlation and forecasting; the theory of probability and statistical inference. PREREQ: Math for Business and Finance


Retail Management
Course Number MKT 340
Credits 3.0

Organization of retail stores; basics of retailing; management of a successful retail business; merchandising principles.


Merchandising Planning and Buying
Course Number BUS 310
Credits 3.0

Methods, practices, and operations conducted to promote and sustain certain categories of commercial activity; principles and procedures used in planning, selecting, pricing, and selling goods in retail stores; domestic and foreign market purchasing; assessing product needs. Students will learn merchandising systems, assortment plans, and inventory control methods. PREREQ: Introduction to Business; M


Nutrition
Course Number SCI 140
Credits 3.0

Personal decision making about nutrition; nutrition science; water; exercise; human growth and aging; safety of the food supply; the global view. PREREQ: None


Supply Chain Management
Course Number BUS220
Credits 3.0

This course teaches the planning and the control of materials that move into, through, and out of stores. It covers transportation planning, inventory control, warehouse management, development of customer service standards, as well as the design and operation of supply and distribution systems. Discusses how the Internet and information systems support the previous activities. PREREQ: Principles of Management; Economics


Program description: The Retail Management Associate Degree Program provides a thorough background in the functional areas of retail management, finance/accounting, marketing, buying, and merchandising at the Associate Degree level. The program prepares men and women for a retail management career. Typical areas in which a graduate will have the necessary academic background to enter the field are merchandising, sales management, store management, supply chain management, marketing, and e-commerce.

Your courses include:
Principles of Management
Principles of Marketing
Internet Marketing and E-Commerce
Consumer Behavior
Business Statistics
Retail Management
Merchandising Planning and Buying

With Penn Foster College's distance learning program, you can earn your Associate Degree in Retail Management quickly and conveniently, at home with no classroom needed.

Retail Management Courses at Jones International University

Program Name: BABC Leading the Customer-Driven Org
Leading the Customer-Driven Organization
Course Number BC605
Credits 3.0

This course explores the need for customer-focused organizations and provides practical concepts, guidelines, and tools necessary for building a customer-driven organization. Students will work toward becoming leaders with the skills to coordinate service, sales, and all supporting business units, providing them with a unique opportunity to successfully contribute to organizations. Students will investigate a wide range of topics including: Organizational culture, beliefs, and practices Synergy and systems thinking Reciprocity, adaptation, and star performance Methods of assessment The course project is a Customer-Driven Organization Assessment: Helping an Organization Become More Customer Driven.Students will analyze an organization’s current state and make specific recommendations for improvement so the organization can obtain a desired state related to the overall goal of becoming more customer-driven.


Managing the Customer Experience
Course Number BC606
Credits 3.0

This Course Explores The Rationale And Methods For Customer Retention. It Is Not Strictly About Customer Service, But Digs Deeper Into Methods For Realigning An Entire Organization Around The Desires And Needs Of The Customer On Whom All Profits Depend. Students Will Investigate A Wide Range Of Topics Including: Customer Retention And Bottom-line Profits Future Value Of Customers Political Implications Of Change To A Customer Focus Customer Portfolios The Course Project Is A Chief Customer Officer Executive Portfolio And Letter Of Interest: Making A Bid For The Cco Position.students Will Describe The Cco Position, Outline A Detailed Leadership Plan To Develop A Customer-driven Focus Within An Organization, And Design A Presentation To Position Themselves As A Candidate For The Position Of Cco.


BBA or BC course, level 300 - 499

Critical Thinking and Creative Problem Solving
Course Number CRT100
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth.This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree. .


The Writing Process
Course Number ENG100
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Art Appreciation
Course Number ART101
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Composition
Course Number ENG101
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


English Literature
Course Number ENG102
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Introduction to Computer Information Systems
Course Number IT102
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


College Mathematics
Course Number MATH101 C
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Science and Technology
Course Number SCI201
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Physics of Modern Technology I
Course Number SCI202
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Physics of Modern Technology II
Course Number SCI203

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Fundamentals of Public Speaking
Course Number SPCH101 F

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Using the Internet in Business
Course Number BBA311

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Business Presentations
Course Number BC322

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Human Communication
Course Number BC350

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Intercultural Communication
Course Number BC372

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Team Communication
Course Number BC380

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


The Art of Human Experience
Course Number BC300

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Leading from a Global Perspective
Course Number BC607
Credits 3.0

This course analyzes the impact of globalization on business. It is designed to help students develop their capacity for working in a global business environment by discussing ethical and political issues, future scenarios for a multi-centric world, and imprinted views on what is “good” and what is “bad.” Students will investigate a wide range of topics including: Global challenges for business Culture, diversity, and the digital divide The paradox of corporate personhood Free trade versus fair trade The course project is a Strategic Entry Report: Developing a Plan for a Business Operation Abroad. The report will include an overview of the cultural, political, and macroeconomic environment in a target country and region, and an estimate of the costs and political risks of doing business there. Students will make a supported, clear-cut, yes-or-no recommendation on whether to establish a business operation in the target country.


Influence Strategies for Organizational Change
Course Number BC612

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Business Communication Capstone
Course Number BC491

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Business Mathematics
Course Number MATH301

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Peace and Conflict Studies
Course Number HUM201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Making Ethical Management Decisions
Course Number ETH401
Credits 4.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Organizational Communication
Course Number BC345

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Fundamentals of Business Writing
Course Number BC352

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Business Communication Contexts
Course Number BC355

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Communication Technologies
Course Number BC360

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Public Relations
Course Number BC370

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Introduction to Business
Course Number BBA101

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


History of Business
Course Number BBA110

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.



Financial Flow - Follow the Money
Course Number BBA210

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Introduction to Management
Course Number BBA211

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Technical Writing
Course Number BBA212

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Human and Cultural Geography
Course Number GEOG201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


History of World Literature
Course Number HIST201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Program description: Putting your customer first is key. The best and brightest leaders in any organization share one common secret: If you take
care of your customer, success will follow. Despite most companies’ claim that they are customer-centered, most organizational
structures are, in fact, product-driven. But times are changing. This specialization examines the paradigm shift in business
assumptions about the customer and enables you to implement important structural changes designed to meet the needs of your
organizations customers – both external and internal. You also will gain highly relevant and valued practical knowledge on
positive leadership and how it functions in relation to the customer.
This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on
their master’s degree.

Program Name: BBA in Customer Care Management

Introductory Economic Theory
Course Number BBA305
Credits 3.0

This foundational course in economic theory provides students with a unified framework for understanding local and global economies. Beginning with a study of the macroeconomic environment, the course presents a coherent world view of how the world works, with the adaptation of the “circular flow of income” to accommodate the participants, institutions, products and services, and prices that form the full “circular flow of the economy.” In addition to the introduction of key concepts, this class enables students to critically evaluate theoretical models and to survey methods and data for an economic analysis that can serve, for example, as the basis of an organization’s economic strategy. Students will examine such key topics as: The macroeconomic environment of business, with reference to the concept and measurement of gross national product, balance of payments, aggregate demand, aggregate supply, the price level, interest rates, money creation, taxation, regulation, etc. Mesoeconomic topics such as industry, region and group interactions that generate two-way connections between the macroeconomic environment and organizations and microeconomic decision making Microeconomic principles that guide decision making and activities at the organizational level Models and data interpretation for economic theory and applications Research methods in economics For the course project, Portfolio Report: Organizational Economic Analysis, students will conduct an organizational economic analysis of the macroeconomic and mesoeconomic variables that affect the organization, along with conducting an evaluation of the microeconomic decision making and activities within the organization.


Service Operations Management
Course Number CCM400
Credits 3.0

This course helps develop the skills needed to plan for and manage customer support agents who serve as the “voice” of the company. The development and management of these vital human resources is explored through topics on: Understanding the manager’s role in a help center Developing agents and planning for improvements Using metrics to help manage day-to-day operations Expanding customer support methods and information sharing The course project, Help Desk Analysis: Managing Daily Operations for Improved Customer Service, is an in-depth assessment of an actual help desk. Students complete a report that includes recommendations on how the selected help desk can improve its day-to-day operations, as well as implement strategies to ensure long-term success.


Workplace Managemen
Course Number MGT400
Credits 3.0

This Course Addresses The Critical Legal And Ethical Issues Faced By Business Managers. With The Significant Impact That Federal And Other Laws Have On Business Operations, Topics Such As Employment Decisions, Americans With Disabilities (ada), Family Medical Leave Act (fmla), Occupational Safety And Health Administration (osha) Compliance, And Employee Performance Management And Conflict Are Considered. The Course Project, Business And The Law Analysis: Examining The Impact Of Legal Issues In An Organization, Is An Evaluation Of The Impact That Certain Laws Have On A Business. Students Will Review Various Policies Within A Selected Business Organization In Order To Assess How Laws Have Impacted The Course Of Business.


Quality Assurance
Course Number MGT401
Credits 3.0

This Course Offers A Broad Overview Of How A Quality Assurance Program Can Be Implemented In An Organization. Stepping Through The Phases Of Two Quality Assurance Methodologies, Six Sigma And Dmaic (define, Measure, Analyze, Improve, And Control), Students Gain An Understanding Of The Quality Assurance Methods That Can Position A Company To Achieve Its Quality Objectives. The Course Project, Quality Improvement Project: Using The Dmaic Methodology For Quality Assurance, Uses The Structured Dmaic Approach For Improving A Target Organization’s Service Quality. Students Will Select A Company, Review Its Key Processes, And Identify Improvement Areas With Respect To Customers’ Quality Requirements. Using The Dmaic Methodology, Students Will Create A Final Report That Makes Recommendations For Improved Quality Assurance


Team Communication
Course Number BC380
Credits 3.0

This course focuses on teams and the dynamics that help teams achieve their goals. Course content examines best team practices that can be used successfully in a variety of settings. Participating as a team member in several assignments gives students an appreciation of how effective team membership often involves doing more than what is required. The course project, Team Project: Using Strategies to Build an Effective Team, involves working with assigned team members to produce a final, written product. Each team identifies a problem to be solved, works to assign roles, responsibilities, and a timeline, and works through the team dynamics, applying new strategies as necessary


Collaboration Technology System
Course Number BC470
Credits 3.0

This course focuses on collaborative technology systems’ influence on the content, context, and processes of professionals and organizations. Current developments in collaborative technologies and research about applying them to create measurable value and affect society at large are highlighted. The course project, Collaborative Technology Analysis: Evaluating Key Factors Contributing to Collaboration in Organizations, is a report of benchmarked assessments of collaboration in an organization. Students evaluate the factors of technology, culture, economics, and politics to obtain scores reflecting the perceived level of collaboration. The final report includes the results of these assessments along with a project for improving the collaboration capability of an organization.


Business Mathematic
Course Number MATH301
Credits 3.0

This course provides a variety of applications-based math tools and concepts for the business professional. Teaching an effective foundation on topics that include product pricing, inventory valuation, depreciation methods, payroll, investments, costs of borrowing money, and accounting basics, the basics needed for initial analysis of financial situations in business are covered. In the course project, Financial Plan: Using Business Math to Analyze the Financial Conditions of a Company, students apply the mathematical concepts that have been practiced throughout the course. A final report is submitted outlining different analyses, strategies for investments and borrowing, return on investments (ROI), and goals and action plans for the company.


Critical Thinking and Creative Problem Solving
Course Number CRT100
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth.This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree. .


The Writing Process
Course Number ENG100
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Art Appreciation
Course Number ART101
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Composition
Course Number ENG101
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


English Literature
Course Number ENG102
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Introduction to Computer Information Systems
Course Number IT102
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


College Mathematic
Course Number MATH101
Credits 3.0

This course helps students to apply financial mathematics to personal finance decisions. The two main goals of this course are to introduce students to important financial calculations essential for healthy personal finances and to teach students how to apply these to real-world financial situations. The course project, Personal Financial Plan: Understanding Personal Finances, introduces the student to various financial plans and reports. Students build an MS Excel financial plan workbook that includes personal protection, tax and retirement plans,budgets, credit report analysis, personal balance sheets, and income statements.


Science and Technology
Course Number SCI201
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Physics of Modern Technology I
Course Number SCI202
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Physics of Modern Technology II
Course Number SCI203

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Fundamentals of Public Speaking
Course Number SPCH101 F

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Introduction to Business
Course Number BBA101

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


History of Business
Course Number BBA110

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Financial Flow - Follow the Money
Course Number BBA210

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Introduction to Management
Course Number BBA211

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Technical Writing
Course Number BBA212

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


The Global Marketplace
Course Number BBA301
Credits 3.0

This course examines how to compete in the global electronic marketplace with an enduring product or service. Students learn how to scan the competitive environment and develop a viable marketing mix that is globally competitive.


Marketing Management
Course Number BBA304
Credits 3.0

This course examines fundamental concepts and issues in marketing. Students will learn to analyze an organization’s marketing environment and its potential customers. Based on these insights, students will discuss the key functions of marketing, which consist primarily of decisions related to product, price, place (distribution), and promotion.


Financial Accounting
Course Number BBA306
Credits 3.0

This course explores the topic of using financial data to make business decisions and to evaluate performance in the fast-moving information age. Students will learn to use the balance sheet, the income statement, the statement of cash flows, and the statement of retained earnings as tools for evaluation and analysis.


Finance
Course Number BBA307
Credits 3.0

This course addresses financial management from the perspective of a financial manager at a medium to large company. Students will examine topics such as the financial environment, interest rates, financial statements, the time value of money, and risk and return. These concepts will be applied through the study of bond and stock valuation, the cost of capital, and capital budgeting.


Management
Course Number BBA310
Credits 3.0

This course examines the fundamental tasks that comprise the manager's job in organizations today. It explores strategies managers utilize in their role: decision-making, planning, organizing, controlling, and innovating.


Marketing Research
Course Number BBA431
Credits 3.0

This course examines commonly used marketing research methods and their application in real-world marketing contexts. Marketing research is the process of obtaining appropriate information about a company’s markets and analyzing and interpreting such information to make better marketing decisions.


Global Strategies
Course Number BBA484
Credits 3.0

This course grounds students in a field-tested framework for the design and implementation of successful global strategies for business. Globalism is a 21st century fact of business, and this course helps students to master its risks and to profit.


Organizational Communication
Course Number BC345

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Fundamentals of Business Writing
Course Number BC352

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Making Ethical Management Decisions
Course Number ETH401
Credits 4.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


BBA Capstone
Course Number BBA490
Credits 3.0

This course focuses on the demonstration of knowledge, skills, and abilities required for graduation from the Jones International University BBA program. Students will gain experience in designing a career goal statement, developing a professional development plan, and building a résumé.


Leadership
Course Number BC403
Credits 3.0

This course focuses on the study of leadership both in theory and in practice. Students will consider what it means to be a leader,and how to carry out the tasks of leadership from a variety of perspectives. Along the way, students will assess their own leadership strengths and limitations, and develop a Personal Leadership Profile. They will examine such topics as: The personal traits and qualities of an effective leader Leadership skills, strategies, and styles Leading with vision and inspiration Leading in a global, multicultural society For the course project, Personal Leadership Profile: A Self-reflective Case Study, students will conduct a case study of a leader of their choice whom they admire and about whom they can gather substantial research. Each week, they will analyze a different dimension of the selected leader's strengths and limitations (such as personal traits, behavioral styles, situational responsiveness,communication skills, relationship-building, and more). They will also evaluate their own strengths and limitations on these same leadership dimensions. Prerequisites: At least 80% of the student's coursework must be completed.


Human and Cultural Geography
Course Number GEOG201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


History of World Literature
Course Number HIST201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Peace and Conflict Studies
Course Number HUM201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Intermediate Algebra
Course Number MATH201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Psychology of the Organization
Course Number PSY201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Using the Internet in Business
Course Number BBA311

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Business Communication Contexts
Course Number BC355

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Intercultural Communication
Course Number BC372

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Negotiation and Conflict Management
Course Number BC465
Credits 3.0

This course presents a comprehensive process for conflict management, from needs assessment to final program evaluation. Students will explore topics such as: Assessment of various dimensions of conflict, including structural, psychological, and interactional Conflict intervention strategies, including negotiation, conversation, problem solving, dialogue, mediation, and arbitration Evaluation of conflict management programs and strategies The course project, Conflict Assessment Report: Analyzing and Managing Organizational Conflict, engages students in identifying an organizational conflict, assessing its dimensions, analyzing it from three theoretical perspectives, determining what interventions strategies have been attempted, recommending strategies for managing the conflict, and proposing options for evaluating the success of their conflict management plan.


Organizational Training and Development
Course Number BC475
Credits 3.0

This course examines the role of training and development in organizations to support business strategy. Course content focuses on the design, development, implementation, and evaluation of training programs from a global perspective. The course project, Training Proposal: Developing Employee Orientation Training for a Global Audience, is a proposal prepared for senior management in a company that has employees in several international locations. The focus of the training is on helping new employees become aligned with a newly formulated mission, vision statement, and business goals. The proposal addresses the design, development, implementation, and evaluation of the new employee orientation training course.


Program description: Protect your most valuable asset. Every savvy business leader knows that his/her success hinges on providing its customers – both internal and external – with a high level of service that surpasses their expectations. Customer service is essential to not only retain existing customers but grow a business. Those skilled in customer care bring value to their organizations and will find that their talents are in high demand across all channels. JIU created its BBA in Customer Care Management degree program to provide you with a solid foundation in business fundamentals (finance, accounting, organizational communication, and management, etc.) while exposing you to the specific knowledge and practical techniques needed to excel in the customer service arena.

Degree Learning Objectives:

•Analyze the tools and processes of the support center manager and understand the implications for effective customer service
•Identify leadership qualities and to assess the effectiveness for future, personal, career directions
•Examine the critical legal and ethical issues faced by managers and their impact on business operations
•Understand the steps required to plan for quality assurance and identify methods that position a company to achieve its quality objectives
•Develop foundational business knowledge and skills through the core courses
Who should enroll:
The ability to provide superior customer care is required in every industry, especially where competition on price and products is aggressive. This degree program is well-suited for students currently working in customer service, client relations, or sales support, or those who seek positions in those fields. The expertise gained in this specialization can be applied to a variety of jobs in an array of industries, including financial and insurance services, retail and wholesale, health care, food and hospitality services, telecommunications, manufacturing and business support. Potential jobs range from customer service specialist and call center manager to communications system analyst and director of client relations.

Program Name: BBA Leading the Customer-Driven Org
Orientation - Successful Online Learning
Course Number JIU101

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Critical Thinking and Creative Problem Solving
Course Number CRT100
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth.This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree. .


The Writing Process
Course Number ENG100
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Art Appreciation
Course Number ART101
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Composition
Course Number ENG101
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


English Literature
Course Number ENG102
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Introduction to Computer Information Systems
Course Number IT102
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


College Mathematics
Course Number MATH101 C
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Science and Technology
Course Number SCI201
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Physics of Modern Technology I
Course Number SCI202
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Physics of Modern Technology II
Course Number SCI203

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Fundamentals of Public Speaking
Course Number SPCH101 F

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Introduction to Business
Course Number BBA101

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


History of Business
Course Number BBA110

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.



Financial Flow - Follow the Money
Course Number BBA210

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Introduction to Management
Course Number BBA211

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Technical Writing
Course Number BBA212

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


The Global Marketplace
Course Number BBA301
Credits 3.0

This course examines how to compete in the global electronic marketplace with an enduring product or service. Students learn how to scan the competitive environment and develop a viable marketing mix that is globally competitive.


Marketing Management
Course Number BBA304
Credits 3.0

This course examines fundamental concepts and issues in marketing. Students will learn to analyze an organization’s marketing environment and its potential customers. Based on these insights, students will discuss the key functions of marketing, which consist primarily of decisions related to product, price, place (distribution), and promotion.


Introductory Economic Theory
Course Number BBA305
Credits 3.0

This foundational course in economic theory provides students with a unified framework for understanding local and global economies. Beginning with a study of the macroeconomic environment, the course presents a coherent world view of how the world works, with the adaptation of the “circular flow of income” to accommodate the participants, institutions, products and services, and prices that form the full “circular flow of the economy.” In addition to the introduction of key concepts, this class enables students to critically evaluate theoretical models and to survey methods and data for an economic analysis that can serve, for example, as the basis of an organization’s economic strategy.


Financial Accounting
Course Number BBA306
Credits 3.0

This course explores the topic of using financial data to make business decisions and to evaluate performance in the fast-moving information age. Students will learn to use the balance sheet, the income statement, the statement of cash flows, and the statement of retained earnings as tools for evaluation and analysis.


Finance
Course Number BBA307
Credits 3.0

This course addresses financial management from the perspective of a financial manager at a medium to large company. Students will examine topics such as the financial environment, interest rates, financial statements, the time value of money, and risk and return. These concepts will be applied through the study of bond and stock valuation, the cost of capital, and capital budgeting.


Management
Course Number BBA310
Credits 3.0

This course examines the fundamental tasks that comprise the manager's job in organizations today. It explores strategies managers utilize in their role: decision-making, planning, organizing, controlling, and innovating.


Marketing Research
Course Number BBA431
Credits 3.0

This course examines commonly used marketing research methods and their application in real-world marketing contexts. Marketing research is the process of obtaining appropriate information about a company’s markets and analyzing and interpreting such information to make better marketing decisions.


Global Strategies
Course Number BBA484
Credits 3.0

This course grounds students in a field-tested framework for the design and implementation of successful global strategies for business. Globalism is a 21st century fact of business, and this course helps students to master its risks and to profit.


Organizational Communication
Course Number BC345

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Fundamentals of Business Writing
Course Number BC352

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Making Ethical Management Decisions
Course Number ETH401
Credits 4.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Human and Cultural Geography
Course Number GEOG201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


History of World Literature
Course Number HIST201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Peace and Conflict Studies
Course Number HUM201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Intermediate Algebra
Course Number MATH201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Psychology of the Organization
Course Number PSY201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Leading the Customer-Driven Organization
Course Number BC605
Credits 3.0

This course explores the need for customer-focused organizations and provides practical concepts, guidelines, and tools necessary for building a customer-driven organization. Students will work toward becoming leaders with the skills to coordinate service, sales, and all supporting business units, providing them with a unique opportunity to successfully contribute to organizations. Students will investigate a wide range of topics including: Organizational culture, beliefs, and practices Synergy and systems thinking Reciprocity, adaptation, and star performance Methods of assessment The course project is a Customer-Driven Organization Assessment: Helping an Organization Become More Customer Driven.Students will analyze an organization’s current state and make specific recommendations for improvement so the organization can obtain a desired state related to the overall goal of becoming more customer-driven.


Managing the Customer Experience
Course Number BC606
Credits 3.0

This Course Explores The Rationale And Methods For Customer Retention. It Is Not Strictly About Customer Service, But Digs Deeper Into Methods For Realigning An Entire Organization Around The Desires And Needs Of The Customer On Whom All Profits Depend. Students Will Investigate A Wide Range Of Topics Including: Customer Retention And Bottom-line Profits Future Value Of Customers Political Implications Of Change To A Customer Focus Customer Portfolios The Course Project Is A Chief Customer Officer Executive Portfolio And Letter Of Interest: Making A Bid For The Cco Position.students Will Describe The Cco Position, Outline A Detailed Leadership Plan To Develop A Customer-driven Focus Within An Organization, And Design A Presentation To Position Themselves As A Candidate For The Position Of Cco.


Influence Strategies for Organizational Change
Course Number BC612

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Judgment and Decision Making
Course Number MBA562
Credits 3.0

This course focuses on improving decision-making skills. Students will identify traps that lie in wait for the unwary, and use tools and techniques to avoid these traps and make effective decisions. Students will investigate a wide range of related topics including: Consequences, preferences, and tradeoffs Uncertainty and risk Traps and biases Group decision making The course project is a Decision Analysis: Analyzing a Decision Situation. Students will identify a client who faces a real decision, analyze the decision using appropriate techniques introduced in the course, and make a recommendation to the client supported by their analysis.


Using the Internet in Business
Course Number BBA311

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Business Communication Contexts
Course Number BC355

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Intercultural Communication
Course Number BC372

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Team Communication
Course Number BC380

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Negotiation and Conflict Management
Course Number BC465
Credits 3.0

This course presents a comprehensive process for conflict management, from needs assessment to final program evaluation. Students will explore topics such as: Assessment of various dimensions of conflict, including structural, psychological, and interactional Conflict intervention strategies, including negotiation, conversation, problem solving, dialogue, mediation, and arbitration Evaluation of conflict management programs and strategies The course project, Conflict Assessment Report: Analyzing and Managing Organizational Conflict, engages students in identifying an organizational conflict, assessing its dimensions, analyzing it from three theoretical perspectives, determining what interventions strategies have been attempted, recommending strategies for managing the conflict, and proposing options for evaluating the success of their conflict management plan.


Collaboration Technology Systems
Course Number BC470
Credits 3.0

This course focuses on collaborative technology systems’ influence on the content, context, and processes of professionals and organizations. Current developments in collaborative technologies and research about applying them to create measurable value and affect society at large are highlighted. The course project, Collaborative Technology Analysis: Evaluating Key Factors Contributing to Collaboration in Organizations, is a report of benchmarked assessments of collaboration in an organization. Students evaluate the factors of technology, culture,economics, and politics to obtain scores reflecting the perceived level of collaboration. The final report includes the results of these assessments along with a project for improving the collaboration capability of an organization.


Organizational Training and Development
Course Number BC475
Credits 3.0

This course examines the role of training and development in organizations to support business strategy. Course content focuses on the design, development, implementation, and evaluation of training programs from a global perspective. The course project, Training Proposal: Developing Employee Orientation Training for a Global Audience, is a proposal prepared for senior management in a company that has employees in several international locations. The focus of the training is on helping new employees become aligned with a newly formulated mission, vision statement, and business goals. The proposal addresses the design, development, implementation, and evaluation of the new employee orientation training course.


Business Mathematics
Course Number MATH301

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


BBA Capstone
Course Number BBA490
Credits 3.0

This course focuses on the demonstration of knowledge, skills, and abilities required for graduation from the Jones International University BBA program. Students will gain experience in designing a career goal statement, developing a professional development plan, and building a résumé.


Program description: The customer comes first. The best and brightest leaders in any organization share one common secret: If you take care of your
customer, success will follow. Despite most companies’ claim that they are customer-centered, most organizational structures are,
in fact, product-driven. But times are changing. This program examines the paradigm shift in business assumptions about the
customer and enables you to implement important structural changes designed to meet the needs of your organizations
customers – both external and internal. Our core curriculum in business, ethics and leadership fundamentals provides the perfect
foundation for this highly-valued specialization

Program Name: MABC in Leading the Customer-Driven Organization
Orientation - Successful Online Learning
Course Number JIU101

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Business Research Methods
Course Number BC500
Credits 3.0

This course examines research as a method for solving business problems. It provides an overview of processes and tools for planning, implementing, reflecting, and evaluating business problems using a variety of methodologies. Students will investigate a wide range of related topics including: Designing business research proposals and processes Finding reliable sources and qualitative research Choosing primary research methods Collating, measuring, and analyzing data The course project is a Business Research Report: Proposing a Solution to a Business Problem. Students will frame a research question, complete a review of the literature, identify techniques for data collection, design a primary research method, perform data analysis, and organize all components into a professional business report. Prerequisites: All MABC coursework must be completed except BC681.


Directing Corporate Communication
Course Number BC532
Credits 3.0

This course demonstrates the urgent need for a model of strategic corporate communication that allows the organization to “speak with one voice.” It offers a cohesive model and provides an opportunity to apply that model in a real-world context. Students will investigate a wide range of related topics including: Corporate identity and image Internal communications Advertising and public relations Investor relations and crisis communication The course project is an Organizational Communication Analysis: Evaluating an Organization’s Internal and External Communications. Students will assess an organization’s employee communication, product advertising, corporate advertising, public relations, investor relations, corporate philanthropy, government relations, and crisis communication.


Managing High-performance Teams
Course Number BC541
Credits 3.0

This course explores the nature of groups and teams and provides techniques to transform groups into working, successful teams that can achieve goals. While developing skills they can apply in daily work and personal life, students will investigate a wide range of topics including: Phases of team development Decision making and change management in teams Improving team effectiveness Virtual teams in a global marketplace The course project is a Team Intervention Plan: Recommending Interventions to Make a Team Successful. Students will work in teams to assess a team dysfunction and recommend two interventions for making the team successful. The recommended interventions must contain elements of complexity that occur in actual interactions within a team.


Enterprise Innovation & Technology
Course Number BC563
Credits 3.0

This course focuses on using telecommunications technology in an innovative manner to improve communications competence in all types of formal and informal organizations. The concept of open innovation is used as the basis for developing pragmatic and viable innovation strategies. Students will investigate a wide range of topics including: Innovation strategies Open innovation and networks Forecasting and the diffusion of innovations Entrepreneurship and new ventures The course project is a Communications Innovation Proposal: Convincing Stakeholders to Support an Innovative Communications Solution. Students will develop a presentation and a portfolio of supporting documents designed to “sell” an idea to decision makers in an organization.


Leading with Integrity
Course Number BC611
Credits 3.0

This course takes a fresh look at leadership with the approach that leading others requires choosing an appropriate leadership method and becoming a servant-leader. Leadership also requires ethical principles, systems thinking, time management, strategic problem solving, accurate decision making, creativity, and effective risk-taking. Students will investigate a wide range of topics including: Attributes, traits, and behavior of leaders Situations and contexts for leadership Issues of diversity including gender and cultural differences Contemporary requirements for leaders The course project is a Professional Leadership Plan: Assessing Potential for Leadership. In addition to completing a self-evaluation of their leadership potential, students will write a vision statement, mission statements, and statements of strategic intent for an organization, with special attention to diversity and ethics.


Designing High-impact Presentations
Course Number BC628
Credits 3.0

This course explores conceptual and practical tools for producing polished and professional oral presentations. Students will become familiar with the advantages and disadvantages of a variety of presentation aids, experiment with various presentation aids, and examine the kinds of adaptations necessary to meet the needs of a specific audience. Students will investigate a wide range of topics including: Audience profiling Techniques for delivery Slides, charts, and graphs Teleconference, virtual, and international presentations Students will complete three video presentations during the course that involve increasing levels of complexity. The first will be a short speaking presentation with no media aids, the second will make use of one media aid, and the third will include two or more media aids with transitions. Prerequisites: Recommended as one of the final courses in the M.A.B.C. program


Making Ethical Management Decisions
Course Number ETH401
Credits 4.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Leading the Customer-Driven Organization
Course Number BC605
Credits 3.0

This course explores the need for customer-focused organizations and provides practical concepts, guidelines, and tools necessary for building a customer-driven organization. Students will work toward becoming leaders with the skills to coordinate service, sales, and all supporting business units, providing them with a unique opportunity to successfully contribute to organizations. Students will investigate a wide range of topics including: Organizational culture, beliefs, and practices Synergy and systems thinking Reciprocity, adaptation, and star performance Methods of assessment The course project is a Customer-Driven Organization Assessment: Helping an Organization Become More Customer Driven.Students will analyze an organization’s current state and make specific recommendations for improvement so the organization can obtain a desired state related to the overall goal of becoming more customer-driven.


Managing the Customer Experience
Course Number BC606
Credits 3.0

This Course Explores The Rationale And Methods For Customer Retention. It Is Not Strictly About Customer Service, But Digs Deeper Into Methods For Realigning An Entire Organization Around The Desires And Needs Of The Customer On Whom All Profits Depend. Students Will Investigate A Wide Range Of Topics Including: Customer Retention And Bottom-line Profits Future Value Of Customers Political Implications Of Change To A Customer Focus Customer Portfolios The Course Project Is A Chief Customer Officer Executive Portfolio And Letter Of Interest: Making A Bid For The Cco Position.students Will Describe The Cco Position, Outline A Detailed Leadership Plan To Develop A Customer-driven Focus Within An Organization, And Design A Presentation To Position Themselves As A Candidate For The Position Of Cco.


Leading from a Global Perspective
Course Number BC607
Credits 3.0

This course analyzes the impact of globalization on business. It is designed to help students develop their capacity for working in a global business environment by discussing ethical and political issues, future scenarios for a multi-centric world, and imprinted views on what is “good” and what is “bad.” Students will investigate a wide range of topics including: Global challenges for business Culture, diversity, and the digital divide The paradox of corporate personhood Free trade versus fair trade The course project is a Strategic Entry Report: Developing a Plan for a Business Operation Abroad. The report will include an overview of the cultural, political, and macroeconomic environment in a target country and region, and an estimate of the costs and political risks of doing business there. Students will make a supported, clear-cut, yes-or-no recommendation on whether to establish a business operation in the target country.


Influence Strategies for Organizational Change
Course Number BC612

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


MABC Capstone
Course Number BC681
Credits 3.0

This course requires students to synthesize the knowledge and skills they have acquired throughout the Masters’ of Business Communication program, incorporating specialization foci at key points in the project they will complete. It includes elements of: Ethics, leadership, and directing corporate communication Teamwork and enterprise innovation Research and presentations Project management, customer focus, and entrepreneurship The course project is a Communication Department Plan: Developing an Executive Report. Students will emerge with a portfolioworthy plan that demonstrates the spectrum of their knowledge, skills, and abilities so that they will be equipped to occupy a real world VP of Communications or similar position. Prerequisites: All MABC coursework must be completed.


Program description: Putting your customer first is key. The best and brightest leaders in any organization share one common secret: If you take
care of your customer, success will follow. Despite most companies’ claim that they are customer-centered, most organizational
structures are, in fact, product-driven. But times are changing. This specialization examines the paradigm shift in business
assumptions about the customer and enables you to implement important structural changes designed to meet the needs of your
organizations customers – both external and internal. You also will gain highly relevant and valued practical knowledge on
positive leadership and how it functions in relation to the customers.

Retail Management Courses at Ashworth College

Program Name: Retail Management
Lesson 1: Setting the Foundation; Customer Service

Defining retailing; traits of successful retailers; the retail organization; management positions; departmental personnel; management training; motivating employees; components of customer service in the retail environment; training employees in good customer service practices.


Lesson 2: Success as a Large Retail Store Department Manager

The corporate mission statement; management strategies; target and niche marketing; department manager responsibilities; store set-up; department layout; personalization; buyers and vendors; business meetings; business analysis; controlling department performance.


Lesson 3: Success as a Small Retail Store Entrepreneur

Specialty retailing; capitalization; location; market analysis; traits of a successful entrepreneur; steps to launching a small retail enterprise; competing against large retailers; store design; principles of store set-up; store aesthetics, fixtures and colors; incremental and impulse sales; customer loyalty programs; multi-channel retailing; Internet opportunities for small businesses.


Lesson 4: The Exciting Retail World

The economic significance of retail sales; retail employment; the top 25 global retailers; structure of retailing and global distribution channels; retail management and entrepreneurial opportunities; decision-making; implementing retail strategy; trends in retailing; retailer characteristics; food, general merchandise, non-store, and services retailing; types of ownership.


Lesson 5: Multichannel Retailing & Consumer Behavior

Retail channels for interacting with customers; trends and implications; electronic retailing: multichannel retailing; shopping in the future; types of buying decisions; the buying process; social factors influencing buying decisions; market segmentation.


Lesson 6: Strategic Planning & Financial Performance

Definition of retail market strategy; target market and retail format; building a competitive advantage via location, human resource management, unique merchandise, distribution and information systems, vendor relations and customer service; market penetration, expansion and diversification; global growth opportunities; the strategic retail planning process; the strategic profit model: sales, margins and expenses; the turnover path; return on assets; setting performance objectives.


Lesson 7: Location & Site Selection

Retailing centers; city or town locations; freestanding sites; location and retail strategy; economies of scale vs. cannibalization; demographics; business climate; accessibility; locational advantages within a center; trade area; methods of estimating demand.


Lesson 8: Managing Human Resources; Customer Relations; Information Systems

Gaining competitive advantage via human resource management; organization of a single store, regional department store and other types of retailers; coordinating merchandise with store management; building employee commitment; managing diversity; legal issues; supply chain management; data warehousing; electronic data interchange; logistics of distribution; implementing CRM programs; collecting and analyzing customer data; market segments.


Lesson 9: Merchandise Assortment, Buying Systems & Vendor Relations

Organizing buying by categories; the merchandise plan; margins, sales and inventory turnover; sales forecasting; assortment planning; staple merchandise buying systems; fashion merchandise budget plan; open-to-buy; allocating merchandise to stores; analyzing merchandise performance; branding strategies; international sourcing; negotiating and partnering with vendors.


Lesson 10: Pricing & the Retail Communication Mix

Pricing strategies; setting prices; price adjustments; using price to stimulate sales; building brand equity; personal and impersonal methods of communicating with customers; planning, implementing and evaluating retail communication programs.


Lesson 11: Store Management

Key management duties; recruiting employees; training, motivating and managing new store employees; compensation; controlling costs; reducing inventory loss; elements of good store design and layout; space planning; presenting merchandise; atmospherics; customer service strategies; customer evaluation of service quality; meeting and exceeding service standards.


Program description: This program is designed to provide students with the knowledge and skills to effectively apply traditional business concepts to a retail environment. The program gives a broad foundation in essential business techniques related to management, accounting, marketing and more. Students will also explore specific topics, cover the procedures required to operate successfully in a retail environment. They will learn about employee management, quality management and more. As a graduate students will be able to confidently build their retail career.

Retail Management Courses by State & City

Top 20 US Retail Management Schools (campus and online)

University of Pennsylvania
Total Programs 188
Number of Subjects 140
Rank in USA 5th
University of Wisconsin-Madison
Total Programs 215
Number of Subjects 164
Rank in USA 23rd
University of Minnesota-Twin Cities
Total Programs 279
Number of Subjects 183
Rank in USA 31st
Michigan State University
Total Programs 220
Number of Subjects 164
Rank in USA 45th
University of Kentucky
Total Programs 167
Number of Subjects 139
Rank in USA 152nd
Central Michigan University
Total Programs 186
Number of Subjects 145
Rank in USA 239th
Simmons College
Total Programs 83
Number of Subjects 87
Rank in USA 264th
York College Pennsylvania
Total Programs 89
Number of Subjects 92
Rank in USA 294th
Madonna University
Total Programs 131
Number of Subjects 122
Rank in USA 365th
Ashland University
Total Programs 118
Number of Subjects 106
Rank in USA 373rd
Boise State University
Total Programs 171
Number of Subjects 149
Rank in USA 448th
Lindenwood University
Total Programs 124
Number of Subjects 116
Rank in USA 481st
Lamar University
Total Programs 103
Number of Subjects 108
Rank in USA 602nd
Southern New Hampshire University
Total Programs 66
Number of Subjects 75
Rank in USA 605th
University of Phoenix-Online Campus
Total Programs 76
Number of Subjects 85
Rank in USA 636th
Michigan Career and Technical Institute
Total Programs 20
Number of Subjects 26
Rank in USA 699th
University of South Carolina-Columbia
Total Programs 171
Number of Subjects 156
Rank in USA 786th
Patricia Stevens College
Total Programs 10
Number of Subjects 21
Rank in USA 1068th
Oregon State University
Total Programs 150
Number of Subjects 122
Rank in USA 1117th
Bradley University
Total Programs 139
Number of Subjects 123
Rank in USA 1125th