Online Retail Courses at Accredited Schools
Kaplan University,
the school below with the highest overall ranking, is effective at equipping students
via its retail courses
to be successful
retail workers,
retail managers,
retail specialists,
retail sales managers, etc.
and connect them to future employers.
According to the US Bureau of Labor Statistics, at present there are 4,209,500 people employed as
retail salespersons alone in the US, and their average annual salary is
$24,630.
Sales and related employees make on average $36,020
per year and there are about 13,715,050
of them employed today.
Retail Organizations
Retail Common Job Tasks
- explaining features and benefits of product
- opening and closing cash registers
- arranging for mailing or delivery of merchandise
Popular Journals & Magazines
Ranked by Excellence
Retail Courses at Kaplan University
Program Name:
BSBA - Retail Management
| academic strategies for the business professional |
| Course Number |
CS 113 |
| Credits |
5.0 |
Designed to facilitate personal and professional success, this course introduces the student to the purposes and processes of the university.An emphasis is placed on study, communication and thinking skills that support academic achievement. |
| Accounting For Nonaccounting Majors |
| Course Number |
AC 113 |
| Credits |
5.0 |
h is course emphasizes the use of accounting
by managers in a business environment. Topics
covered include accounting concepts, internal
control, current assets, noncurrent assets,
liabilities, and equity. h e course is specii cally
designed for nonaccounting majors, and
emphasis is placed on accounting areas
affecting business owners and managers. |
| Accounting 1 |
| Course Number |
AC 114 |
This course reviews the complete accounting cycle and the creation and management of accounting information for business entities. |
| Macroeconomics |
| Course Number |
Bu 204 |
This course includes analysis and study of macroeconomic theory, principles and practice. |
| Business math |
| Course Number |
MM 255 |
Business math presents math skills and knowledge that students can apply to solve financial problems |
| Introduction To Management |
| Course Number |
MT 140 |
| Credits |
5.0 |
This course will give students an introductory overview of management theory, management functions, organizational structure, daily management responsibilities, ethics, and current management tools and resources. Theoretical concepts will be illustrated with practical application to real-world management problems and scenarios. |
| Human Resource Mangement |
| Course Number |
MT 203 |
| Finance |
| Course Number |
MT 217 |
| Credits |
5.0 |
| Marketing |
| Course Number |
MT 219 |
| Credits |
5.0 |
| Managerial Accounting for Business Professionals |
| Course Number |
AC 330 |
| Credits |
6.0 |
This course emphasizes how accounting information can be used to aid management in planning business activities, controlling operations, and making decisions that promote profitability and sustainability. Topics covered include financial statement analysis, budgeting, cost behavior, cost-volume-profit analysis, variance analysis, balanced scorecard, and relevant cost analysis in the decision-making process. |
| Organizational Behavior |
| Course Number |
MT 302 |
| Credits |
6.0 |
This course explores human behavior in organizations. Students examine individual behavior, attitudes, personality, values, perception, and emotions and how these affect organization outcomes. The course also looks at the theories, concepts, and application of motivation, as well as the importance of stress management and professional ethics and etiquette. Students gain an understanding and appreciation for
communication processes, channels, and styles. They also gain a set of organizational design tools. |
| Business Law |
| Course Number |
MT 311 |
| Credits |
6.0 |
| Marketing Research |
| Course Number |
MT 355 |
| Credits |
6.0 |
This course explores how an organization collects and interprets information about the marketplace to develop effective strategies. It covers the use of statistical and analytical techniques used to measure and predict consumer behavior, assist product and service developers, guide sales or service management decisions,
and evaluate marketing initiatives. The use of the Internet in marketing research is an integral part of
the course. |
| Business Process Management |
| Course Number |
MT 400 |
| Credits |
6.0 |
This Course Studies Business Process Analysis Through The Business Process Management (bpm) Model. Topics Include Bpm Phase Steps, Outputs In Relation To The Model As A Whole, And The Roles Of The Essential Elements That Define The Model Universe: Leadership, Project Management, And People Change Management. Common Risks And Mitigation Strategies Will Be Assessed Throughout The Course Of Study. |
| Managerial Economics |
| Course Number |
MT 445 |
| Credits |
6.0 |
This course examines the major economic factors that affect business decision making. This course will focus on microeconomics, macroeconomics, and international trade. Students will learn applications of economic principles. |
| Management Capstone Externship |
| Course Number |
MT 490 |
| Credits |
6.0 |
This course gives students practical job experience in the field of business. Students will arrange an
externship working in a management position with a cooperating employer. The externship provides students an opportunity to learn about a business management career field through practical, real-world experiences and mentoring from a business professional. This experience will enrich their business and management skills
and provide a better understanding of the level of expertise needed to be successful in their career.
Externships must be preapproved by the Dean prior to the start of the term. Students who fail this course on the first attempt may not reenroll in this course without approval of the Dean. |
| Principal of retailing |
| Course Number |
MT 102 |
| Credits |
5.0 |
This course provide the overview of the retail industry and explore significant developments in the retailing field such as consolidation, multichannel offering, centralization and globalization .students will examine the key decision variables and explore the principles and practice of successful retail management through contemporary examples. students will also observe through verity of management theories applied in retail context |
| Interpersonal Communications |
| Course Number |
CM 206 |
| Credits |
5.0 |
This course introduces students to the principles of interpersonal communication and emphasizes how to be a more effective communicator in professional and personal situations. Emphasis is on interpersonal communication in varying contexts, focusing on professional communication as well as personal, social, and cultural dimensions. Topics include the communication process, the influence of perception on communication, verbal and nonverbal elements of interaction, listening, the communication of emotions, conflict management, and effective communication strategies. |
| Building Customer Sales and Loyalty |
| Course Number |
MT 202 |
| Credits |
5.0 |
This course studies the use of the following promotional tools and their applications:
advertising, sales promotions, events, and loyalty and frequency shopper programs. It looks at the
application of these tools to increase customer market share. This course examines the
effect that consumer behavior and customer management have on brand image and loyalty |
| Small Business Management |
| Course Number |
MT 209 |
| Credits |
5.0 |
In this course, students will create a business plan applying the principles of small business organization and management. Students will enhance problem-solving skills and develop a foundational understanding of entrepreneurial principles. |
| Customer Service |
| Course Number |
MT 221 |
| Credits |
5.0 |
In this course, students will learn how companies can develop customer loyalty and address personalized customer needs. Students will apply concepts learned to real-world scenarios and learn how to recapture previous customers and acquire new ones through effective relationship-building strategies. Online communication tools and call center strategies will also be examined. |
Program description: The Bachelor of Science in Business Administration program is designed to prepare students to pursue a variety of positions in the field of business while incorporating communication skills, critical thinking, and technical competencies required in the modern workplace.* The program offers students an opportunity to obtain a breadth of knowledge that provides a foundation appropriate for work in the field. This program accommodates both the student whose immediate educational goals are satisfied by the bachelor's degree and the student who is planning to pursue study in business fields beyond the baccalaureate level.†
Students may personalize their degree in business administration by focusing electives and the capstone course in one of the following emphasis areas:
* Business Security and Assurance
* Corporate Finance
* General Business
* Health Care Management
* Human Resources
* Management
* Management of Information Systems
* Marketing
* Retail Management
*This program is designed to prepare graduates to pursue employment in the field, or for jobs in related fields, the specific job titles of which may not be represented in the program title. Although the University will assist students with job placement, finding a job is the individual responsibility of the student. The University does not guarantee that any student will be placed in any particular job, or at all.
†While the program is designed to prepare graduates to pursue continued graduate-level education, the University cannot guarantee that students will be granted admission to any graduate programs.
Retail Courses at Ashford University
Program Name:
BA/Service Management - Mass-market Retail Enterprise Management
| Personal Dimensions of Education |
| Course Number |
EXP 105 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/baeppcourses.php |
This course is designed to help adult learners beginning their university studies to achieve academic success. Students will explore learning theories, communication strategies, and personal management skills. Adult learners will develop strategies for achieving success in school and work. Students will also be introduced to the University's institutional outcomes and learning resources. |
| Adult Development & Life Assessment |
| Course Number |
PSY 202 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basmcourses.php |
This course presents adult development theory and links theoretical concepts of life and learning through a process of psychometric assessment and reflection. Both classical and contemporary adult development theories are examined. These theories then provide the paradigm for self-analysis and life learning, including a plan for personal, professional and academic learning. |
| Management for Organizations |
| Course Number |
MGT 330 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course presents an introduction to management theory and practice, including the inter-relatedness that the planning, organizing, leading, and controlling functions play in the multicultural, technology-driven and global organizations of the 21st century. The emphasis is on the application of management theory to real-life situations in the workplace. |
| Human Resources Management |
| Course Number |
OMM 618 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/mpacourses.php |
A study of managing people in the workplace, focusing on the important policies and processes associated with recruiting, hiring, training, and evaluating personnel in order to achieve strategic organizational goals. |
| Business Law I |
| Course Number |
BUS 311 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/bascmcourses.php |
This course involves the study of contemporary issues of business law. The class will focus on how these legal issues influence traditional business operations, e-commerce and information technology. The course will address such topics as: business ethics, online commerce, contracts, business organizations, employment law and international law. |
| Principles of Accounting I |
| Course Number |
ACC 205 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/bascmcourses.php |
Introduction to the principles and procedures of general financial accounting with an emphasis on reporting to individuals outside the organization. Development of accounting reports on an accrual basis. |
| Principles of Accounting II |
| Course Number |
ACC 206 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/bascmcourses.php |
Primarily covers the principles of managerial accounting. Emphasis on reporting to individuals inside the organization. Major concepts include job order costing, process costing, budgets and standards, and statement analysis. |
| Principles of Microeconomics |
| Course Number |
ECO 204 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/bascmcourses.php |
Introduction to the theory of consumer equilibrium, market structure, and wage determination. |
| Introduction to Service Management |
| Course Number |
SRV 301 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basmcourses.php |
This course introduces management in the 'intangible industries' organization and addresses the central challenges presented by services organizations. The course also addresses the need for value creation through customers, the role of organizational leadership, and the role of services in modern society. |
| Service Operations Management |
| Course Number |
SRV 312 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basmcourses.php |
This course is an introduction to service-related operations in a variety of business sectors and is studied through the shared aspect of their service elements, drawing upon service management theory to provide the academic framework. Students are introduced to operations management principles, and study the role of the operations manager within service organizations. |
| Marketing in a Services Environment |
| Course Number |
SRV 340 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basmcourses.php |
This course is designed to provide an introduction to the general principles of marketing and an in-depth study of services marketing theory. The concepts the student learns will enable students to develop the skills appropriate in an emerging service economy. The student will be exposed to the relationship between services marketing and the consumer experience. There will be opportunities for the student to apply services marketing theory in non-profit, mass-market retail, hospitality, and restaurant enterprise environments. |
| Principles of Finance |
| Course Number |
BUS 401 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
Basic corporate finance is presented with the emphasis on risk and return, bond and equity markets, valuation of bonds and equities, present value analysis, internal rate of return analysis, and project analysis using the weighted average cost of capital. |
| Strategic Management & Business Policy |
| Course Number |
BUS 402 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basmcourses.php |
A case-based course that discusses the set of managerial decisions and actions that determines the long-run performance of a company. The course includes environmental scanning, strategy formulation, strategy implementation, and evaluation and control. |
| rinciples of Retail Management |
| Course Number |
BUS 337 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basmcourses.php |
Principles and practices used in management of retail businesses. The course covers topics such as site selection, layout, organization, staffing, positioning, customer service, promotional techniques, and all aspects of the critical buying function. |
| Introduction to Advertising |
| Course Number |
BUS 317 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basrmcourses.php |
This course is designed to introduce students to the field of advertising as a promotional force with emphasis on institutions, planning, strategic practices, and tactical decisions made by advertising executives. It will also explore the various career opportunities including account executive, media buying, copywriting, production, and research. |
| Retail Pricing Management |
| Course Number |
BUS 441 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basmcourses.php |
The purpose of this course is to provide an in-depth understanding of the issues and considerations in the pricing of retail products, illustrate the role of pricing and product management in achieving strategic retail business goals, and demonstrate the link between pricing and product management within the context of the marketing mix within the marketing management process. |
| Retail Merchandising |
| Course Number |
BUS 442 |
| Credits |
3.0 |
| More Info |
http://www.ashford.edu/online/degrees/basmcourses.php |
This course addresses the central issues of retailing business while emphasizing issues related to channel options available to the final consumer. The course features concepts applied to both store based (e.g., specialty store, department store, multi-unit retail) and non-store based (e.g., Internet and catalog) retailing channels. |
Program description: The Bachelor of Arts in Service Management with
specializations program is designed to provide the
knowledge and skills to be effective in one of the fastest
growing sectors of the economy. The course of study
prepares students to deliver services that include all
internal and external activities of organizations aimed at
customer acquisition, retention and care. Because careers may range from consultant and specialist
jobs to management tasks within the numerous fields
and functions in the service sector, students must select
a specialization in this program. Specializations include
Non-profit Enterprise, Hospitality Enterprise, Restaurant
Enterprise Management, and Mass Market Retail
Enterprise Management.
Retail Courses at Strayer University
Program Name:
Bachelor of Business Administration: Retail Management Concentration
| Consumer Behavior |
| Course Number |
MKT 305 |
| Credits |
4.0 |
Presents the process for performing consumer analyses to develop effective marketing strategy. Examines the principles of individual, group, and social dynamics influencing consumer behavior. Reviews the consumer decision-making process and marketing approaches that can be used to improve consumer sales performance and customer satisfaction. |
| Accounting I |
| Course Number |
ACC 100 |
| Credits |
4.0 |
Provides an understanding of accounting concepts, assumptions, and principles. Covers analysis and recording of business transactions; the adjusting process; and the procedures to complete the accounting cycle.� Progresses to illustrating merchandising operations and merchandise inventory accounting; covers internal control and cash; and explains accounting procedures for receivables. |
| Introduction to Business |
| Course Number |
BUS 100 |
| Credits |
4.0 |
Provides a foundation in business operations through a survey of major business functions (management, production, marketing, finance and accounting, human resource management, and various support functions). Offers an overview of business organizations and the business environment, strategic planning, international business, and quality assurance. |
| Fundamentals of E-Business |
| Course Number |
BUS 107 |
| Credits |
4.0 |
Examines the development of electronic commerce, the basic technologies used to conduct e-business, and the various forms of electronic business. Presents marketing models used in e-business strategy. Examines the processes for business-to-business and business-to-consumer transactions. Reviews the electronic commerce infrastructure, designing and managing online storefronts, payment options, security, privacy, and the legal and ethical challenges of electronic business. |
| English Composition |
| Course Number |
ENG 115 |
| Credits |
4.0 |
This course emphasizes the principles of writing coherent expository essays in various modes. The course reinforces and emphasizes the concept of writing as a process that includes developing and narrowing a topic, logically organizing ideas, drafting, and revising. The course introduces the process of using sources to support ideas and documentation of sources in accordance with citation styles. |
| Introduction to College Mathematics |
| Course Number |
MAT105 |
| Credits |
4.0 |
Emphasizes representations and operations of polynomials and rational expressions, functions, and the graphing of linear functions. Methods of solving linear and quadratic equations are discussed. Introduces complex numbers, exponents, and radical expressions. |
| Principles of Management |
| Course Number |
BUS 200 |
| Credits |
4.0 |
Provides a survey of fundamental management concepts and techniques. This information contributes to effective management and provides a foundation for the continued study of management applications. Emphasis is placed on the roles, the environment, and the primary functions of the manager (planning, organizing, leading, controlling), as well as the skills required and various techniques used to perform these functions. The course will also highlight the development of management principles and their integration into modern management theory. The communication process, motivation, and operations (production) management are also presented. |
| Business Ethics |
| Course Number |
BUS 290 |
| Credits |
4.0 |
Examines the applications of ethical principles through the consideration of typical problem areas encountered in organizations. The course focuses on the ethical perspectives of business decision-making and policy development in a variety of key areas including individual behavior, human resource management, work environments, marketing, property rights, and international business. The analysis of case situations will illustrate the application of various ethical approaches (utilitym individual rights, and justice) in managing organizations. |
| Principles of Economics |
| Course Number |
ECO 100 |
| Credits |
4.0 |
Presents a survey of basic macro- and microeconomic principles and concepts. Reviews the economic dynamics of market forces affecting competition, different economic systems, the role of government in the economy, and economic aspects of international trade. Discusses the labor market, interest rates and the supply of money, and performance of a national economy. Examines the use of economics in business decisions, considering such principles as opportunity costs, diminishing returns, and the marginal principle. |
| Principles of Finance |
| Course Number |
FIN 100 |
| Credits |
4.0 |
Serves as a foundation course in business finance. Provides a conceptual framework for the financial decision-making process and introduces tools and techniques of finance including financial mathematics, capital budgeting, sources of funds and financial analysis. Topics include acquisition and use of short-term and long-term capital; financial markets, institutions and instruments; financial control; time value of money; cash, operation and long-range budgeting; and cost of capital. |
| Business Law I |
| Course Number |
LEG100 |
| Credits |
4.0 |
Examines the legal environment of business, the sources of American law, and the basis of authority for government to regulate business. Provides a survey of tort law, contracts and the UCC, and the federal and state courts. |
| Principles of Marketing |
| Course Number |
MKT 100 |
| Credits |
4.0 |
Introduces basic marketing principles and concepts. Emphasis is placed on the development of marketing strategy and the major components of the marketing mix, (product, price, promotion, and distribution). Reviews the critical environmental factors of markets, domestic and international, and customer behavior characteristics that affect marketing operations. Highlights the integration of marketing with other functions in a business organization. |
| Strategic Market Pricing |
| Course Number |
MKT 215 |
| Credits |
4.0 |
Analyzes the critical factors in making pricing decisions and presents a process for cost and pricing analysis. Reviews the concept of value creation and examines a variety of pricing policies and techniques that can be incorporated into a marketing strategy to achieve stated objectives. Examines pricing strategy over the life cycle of products. |
| Principles of Advertising and Sales Management |
| Course Number |
MKT 205 |
| Credits |
4.0 |
Provides a survey of the principles of advertising and sales management as critical components of marketing. Reviews the social and economic significance of advertising, ethical considerations and how advertising influences buyer behavior. Examines the development and execution of advertising strategy including media planning, formulation of advertising campaigns, budgeting and assessment. Presents the concepts of personal selling, building customer relationships, and ethical considerations in selling. Examines the development and execution of a sales strategy including buyer analysis, presentation and sales activities and managing the sales force. |
| Retail Management |
| Course Number |
MKT 310 |
| Credits |
4.0 |
Examines the strategic management of retail operations using various forms of store-based, online and nonstore-based retailing. Reviews critical principles such as strategic planning considerations, the structure of retail firms, consumer behavior, market research and location considerations. Examines the key functional areas of managing retail operations including merchandising, finance, human resource management, operations management, logistics, retail image and atmosphere and the marketing functions of pricing and promotion. |
| Business Logistics Management |
| Course Number |
MKT 315 |
| Credits |
4.0 |
Examines the components and configuration of supply chains in support of marketing and retailing operations. Reviews the considerations for aligning the supply chain configuration to the overall marketing strategy. Analyzes considerations for material sourcing, inventory management, distribution channel configuration, forecasting and supply network coordination, channel performance monitoring, technology applications, and supply chain design options. |
| Business Administration Capstone |
| Course Number |
BUS499 |
| Credits |
4.0 |
This course is the capstone course for the BBA program. It examines the processes by which organizations formulate strategy, implement policy, and evaluate outcomes in the highly competitive and dynamic global environment. The ethical implications of strategic choices are a central concern of this course. Analytic, integrative, and decision-making skills will be exercised through the use of case analysis and decision making.
Prerequisites:
To be taken as last or next to last course |
| Research and Writing |
| Course Number |
ENG215 |
| Credits |
4.0 |
This course examines and implements the principles of argumentation. An argumentative paper is researched and developed based on the concept of writing as a process. The course focuses on the logical organization of ideas patterned on established structures of argument. The course reinforces the importance of the research process and critical evaluation of sources. Acknowledging the intellectual property of others through the proper documentation of sources is stressed. |
| Communication for Business and the Professions |
| Course Number |
ENG240 |
| Credits |
4.0 |
This course will enable students to communicate effectively in their professions. Students will learn to write a variety of documents characteristic of the business world including letters, memos, short reports, and formal reports. The course will focus on techniques for writing clearly, concisely, and persuasively. The course will also help students develop skills in oral presentations.
Prerequisites
ENG 215
Research and Writing |
| Introduction to Art, Music, and Literature |
| Course Number |
HUM100 |
| Credits |
4.0 |
Focuses on the interplay between art, music, and literature. Shows how different epochs exhibit unique cultural values and lifestyles, which are mirrored in the various art forms. Critically examines representative art throughout the world and history from cultural, social, and esthetic perspectives. |
| The Origins of Western Culture |
| Course Number |
HUM101 |
| Credits |
4.0 |
Studies civilizations and cultures such as ancient Egypt, Crete, Greece, and Rome which have given root to Western culture. Analyzes the artistic, intellectual, religious, political, and socioeconomic aspects of each culture and traces their development in Western civilization. |
| Logic |
| Course Number |
HUM200 |
| Credits |
4.0 |
Enables students to develop analytical, inductive and deductive reasoning through the study of syllogistic, symbolic, and informal logic. Provides methods of constructing arguments, evaluating statements, and recognizing fallacies in theory as well as in practice. |
| Introduction to Physical Science |
| Course Number |
SCI110 |
| Credits |
4.0 |
Introduction to Physical Sciences introduces the student to basic concepts from the physical sciences such as motion, force, energy, heat, electricity, magnetism and the atomic theory of matter. Discusses the scientific principles that underlie everyday phenomena, modern technologies and planetary processes. Examines how the various branches of science, such as physics, chemistry, geology, meteorology, astronomy, relate to each other. Lab portion of the course reinforces basic concepts. |
| Introduction to Biology |
| Course Number |
SCI115 |
| Credits |
4.0 |
Provides an overview of fundamental concepts in biology, as well as the process of biological inquiry using the scientific method. Covers the properties and characteristics of living cells, organisms, and ecosystems, and the relevance of this knowledge for contemporary issues in medicine, agriculture and the environment. Lab portion of the course reinforces basic concepts. |
| Religion and Philosophy |
| Course Number |
HUM400 |
| Credits |
4.0 |
Offers an integrative approach to philosophical and religious world views in relation to such questions as the origin of all things, the limits of knowledge, and the role and responsibilities of the individual. Also examines the philosophical and religious views of the great thinkers throughout history. |
| Statistics |
| Course Number |
MAT300 |
| Credits |
4.0 |
This course examines the principles of probability and of descriptive and inferential statistics. Topics include probability concepts, measures of central tendency, normal distributions, and sampling techniques. The application of these principles to simple hypothesis testing methods and to confidence intervals is also covered. The application of these topics in solving problems encountered in personal and professional settings is also discussed.
Prerequisites
MAT 105
Introduction to College Mathematics |
| Economic Problems and Issues |
| Course Number |
ECO405 |
| Credits |
4.0 |
Applies conventional economic theory to national and international economic issues and events. Utilizes the policy ideas and stances of contemporary economists to provoke discussion of prevailing economic issues. Applies economic tools to the business decision making process. |
| Contemporary International Problems |
| Course Number |
POL300 |
| Credits |
4.0 |
Analyzes the origins and recent developments of major international problems in the Middle East, Central America, and Southern Africa, and their multi-dimensional impact on world events. |
| The Individual and Society |
| Course Number |
PSY100 |
| Credits |
4.0 |
Presents the various ways in which the individual constructs his self-awareness. Studies how social institutions, such as the family and religion, influence the psychological makeup of the individual. |
| Introduction to Psychology |
| Course Number |
PSY105 |
| Credits |
4.0 |
Introduces psychology as a human and scientific endeavor. Includes examination of concepts and methods in learning, motivation, development, personality, and social behavior. |
| Introduction to Sociology |
| Course Number |
SOC100 |
| Credits |
4.0 |
Provides a critical survey of contemporary social, political, and economic problems facing American society. Emphasizes the urban crisis, military-industrial complex, racism, and distribution of income. |
| Sociology of Developing Countries |
| Course Number |
SOC 300 |
| Credits |
4.0 |
Analyzes the main cultural strata in selected societies of the Third World. Emphasizes their unique historical background and development, their traditional ethos, national characteristics, family structures and religious beliefs, as well as their political, economic, and foreign policy views. |
| Major Component |
| Credits |
36.0 |
Courses will be selected in consultation with the Academic Advisor from the General Studies disciplines listed in the catalog: Economics, English, Foreign Language, History, Humanities, Mathematics, Political Science, Psychology, and Sociology. (8 Courses) |
Program description: The Bachelor of Business Administration (BBA) prepares graduates for a wide range of managerial positions in business, government, and non-profit organizations. Business Administration students acquire fundamental as well as practical and professional skills in all phases of business including decision-making and problem-solving capabilities. The Bachelor of Business Administration program offers area concentrations that enable students to tailor their degrees to their career and educational goals.
Retail Courses at Capella University
Program Name:
BS - Retail Management
| Fundamentals of Retail Management |
| Course Number |
BUS4080 |
| Credits |
6.0 |
This Course Provides Learners With The Necessary Foundation To Begin Retail Management Specialization Courses. Learners Explore Several Aspects Of The Retail Management Environment, Including Operations, Compliance Issues, And Planning. Course Topics Include A Wide Range Of Retail Management Issues That Are Addressed In Greater Detail In The Remainder Of The Specialization Courses. Prerequisite(s): Bus3010, Bus3020, Bus3030. |
| Brand Building and Channel Development |
| Course Number |
BUS4081 |
| Credits |
6.0 |
This course presents an in-depth investigation of brands. Learners gain understanding of ways that an organization’s brand provides a broad definition of its purpose, uniqueness, and its package of products and services. Course topics include merchandising, marketing, channel development, and establishing and delivering the brand promise. Prerequisite(s): BUS4080. |
| Marketing, Merchandising, and Advertising |
| Course Number |
BUS4082 |
| Credits |
6.0 |
This course defines the marketing, promotion, merchandising, and advertising aspects of managing a retail operation. Learners examine the responsibilities of retail managers, including creating awareness, organizing merchandise, and promoting their products. This course provides a foundation for defining and reaching a client base using product knowledge, market analyses, and strategic planning design. Prerequisite(s): BUS4080. |
| Pricing Management |
| Course Number |
BUS4084 |
| Credits |
6.0 |
This course covers fundamental concepts of establishing product pricing. Learners analyze the various factors that determine a product’s price point and learn how to set product prices. Course topics include product knowledge, local and ethnic marketing, regional mix, target audience, and competitive pricing. Prerequisite(s): BUS4080. |
| Management and Operational Issues in Retail |
| Course Number |
BUS4085 |
| Credits |
6.0 |
In this course, learners study retail management proficiencies including effective planning, organizing, leading, and controlling. This course covers managerial responsibilities in a practical, applied setting, providing learners with an opportunity to combine their personal and professional experiences with course content in real-world scenarios. Prerequisite(s): BUS4080. |
| Developing a Business Perspective |
| Course Number |
BUS3004 |
| Credits |
6.0 |
In this course, learners build and strengthen the skills needed to succeed in their program and the workplace. Learners engage in interactive activities that help them develop a business perspective and expand their organizational, research, critical-thinking, and problem-solving skills. Learners also participate in building a learning community, share talents and resources with courseroom peers, and prepare professional written communications. Other topics include teamwork, ethics, and project creation. |
| Fundamentals of Management and Leadership |
| Course Number |
BUS3010 |
| Credits |
6.0 |
This course is an introduction to management and leadership. Learners explore the relationship between organizational management and leadership within a changing business climate. The course focuses on the individual’s role in aligning management practices with leadership-driven mission, vision, and goals. |
| Fundamentals of E-Business |
| Course Number |
BUS3020 |
| Credits |
6.0 |
This course presents fundamentals of e-business, acquisition of hands-on experience with e-business technology, evaluation of primary management considerations in the development process of commercial e-business systems, and assessment of the implications of an e-business initiative. Learners also study the development of an e-business technological and management plan for an enterprise. |
| Fundamentals of Marketing and Sales |
| Course Number |
BUS3030 |
| Credits |
6.0 |
In this course, learners examine the fundamentals of marketing and sales: market research and planning, product differentiation and positioning, marketing communications, differences between consumer and business markets, and relational marketing and sales strategy. Learners prepare a marketing and sales plan, and a corresponding marketing and sales strategy for a simple product offering. |
| Fundamentals of Human Resource Management |
| Course Number |
BUS3040 |
| Credits |
6.0 |
This course helps learners develop an understanding of the fundamentals of human resource management, explore the human capital perspective of employees as the principal economic asset of the enterprise, examine human capital development, and study how the HRM function is evolving in different types of organizations. The implications for human resource professionals are underscored in each of these functions. Learners are assigned a case study in which they work to identify and understand the evolving talents, motivations, and needs of employees of different generations, backgrounds, and personalities. |
| Fundamentals of Organizational Communication |
| Course Number |
BUS3050 |
| Credits |
6.0 |
This course helps learners develop an understanding of the fundamentals of organizational communication; explore the interrelationship of organizational communication, symbols, culture, and performance; learn effective communication practices in relationships internal and external to the enterprise; and realize how they contribute to successful organizational performance. Through participation in a case study, learners examine the ways organizational communication factors are interrelated and function in an enterprise. |
| Fundamentals of Finance and Accounting |
| Course Number |
BUS3060 |
| Credits |
6.0 |
This course enables learners to gain knowledge of the fundamentals of finance and accounting, to understand and create the standard financial statements of a simple enterprise, and to evaluate the financial condition of this simple enterprise from the different perspectives of various financial institutions using typical financial ratios and metrics. Learners practice reading and understanding annual reports of more complex publicly traded enterprises to interpret explanatory footnotes and to relate financial statements to the business performance of the enterprise. |
| Ethics and Enterprise |
| Course Number |
BUS4801 |
| Credits |
6.0 |
The focus of this course is on the economic, social, and environmental effects of business decisions and policies. Learners identify significant ethical issues affecting today’s multicultural business environment and evaluate how businesses have responded to them through policy development. Learners examine examples and case studies of current business practices and analyze successful and unsuccessful strategies for establishing ethical standards and corporate social responsibility. |
| Change Management |
| Course Number |
BUS4802 |
| Credits |
6.0 |
In this course, learners explore change management by understanding the dynamics of change and exploring ways to facilitate change. In addition, learners develop an understanding of the knowledge and skills required to lead, facilitate, and support change management. Participation in case studies is used to gain an understanding of the unfolding dynamics of planned and unplanned change in organizations from the multiple perspectives of various stakeholders. Trust building, fear containment, and broad participation in the change process receive special attention. |
| Elective Courses BA39 |
| Credits |
39.0 |
Choose 39 quarter credits of additional
undergraduate courses. |
| Business Capstone Project |
| Course Number |
BUS4993 |
| Credits |
6.0 |
The capstone project is the culmination of the bachelor’s degree program in Business and is intended to demonstrate the technical and applied business knowledge and the critical-thinking and communication skills learners gain during their program. Learners formulate ideas for a new business product or service, create a vision, and develop a strategic plan that describes how to implement their concept. |
| General Education Classes |
| Credits |
45.0 |
General Education Requirements are 45 quarter credits with a minimum of
6 quarter credits from each category: Communications, Humanities, Natural Science and Mathematics, Social Science. |
Program description: The Retail Management specialization provides undergraduate learners with knowledge of the history and fundamentals of managing in a retail environment. Specialization topics include retail management and store operations, competitive analysis and planning, communication and teamwork, leadership, diversity and globalization, and the legal and ethical considerations of managing a retail operation. This specialization prepares learners to pursue careers in the field of retail management, including store operations supervisor or manager, inventory analyst, buyer analyst, store associate, demand planning analyst, and department lead.
Retail Courses at Penn Foster College
Program Name:
Associate's Degree in Retail Management
| Marketing Research |
| Course Number |
MKT 260 |
| Credits |
3.0 |
Nature and scope of marketing research;
sampling and sampling methods; primary
and secondary data sources; questionnaire
scales; data analysis; development of
summary statistics. PREREQ: Business
Statistics |
| Business Orientation |
| Course Number |
BUS 100 |
| Credits |
1.0 |
Introduction to distance learning; study
skills and techniques; reading textbooks
and study guides; reviewing for
examinations. Four basic life goals;
individual life goals and steps needed to
fulfill them; similarities between personal
financial goals and business goals;
determining personal financial goals;
setting up a budget; researching, planning,
starting up, and maintaining a business.
PREREQ: None |
| Introduction to Business |
| Course Number |
BUS 101 |
| Credits |
3.0 |
This course provides an understanding of
the various facets of business and the
challenges businesses face in a global
environment such as competition and
economics. Accounting, technology and
information systems, marketing and
management are examined through the
phases of starting and growing a business.
Management of financial and human
resources along with the ethical and social
responsibilities of business are examined.
PREREQ: None |
| Principles of Management |
| Course Number |
BUS 110 |
| Credits |
3.0 |
This course will familiarize you with both
the business environment and the
manager’s role within it. You’ll learn about
decision making, planning, organizing,
leading, and controlling, as well as
developing an ethical perspective.
PREREQ: None |
| Mathematics for Business and Finance |
| Course Number |
MAT 106 |
| Credits |
3.0 |
This course will provide the student with a
foundation in basic mathematical
operations. Topics covered include
percentages; discounts; interest; present
worth; sinking funds; installment buying;
pricing; depreciation; investments;
insurance; use of symbols and their
applications, equations and formulas;
importance of statistics. PREREQ: None |
| Art Appreciation |
| Course Number |
HUM 102 |
| Credits |
3.0 |
Artistic media; historical periods and
artistic movements; roles of the artist and
the viewer; art criticism. PREREQ: None |
| Marketing |
| Course Number |
MKT 301 |
| Credits |
3.0 |
The marketing environment; planning,
information, and segmentation; consumer
and business buyer behavior; product and
distribution strategy; promotion and
pricing strategy. PREREQ: None |
| Computer Applications |
| Course Number |
CSC 104 |
| Credits |
3.0 |
Computer and Internet Basics; computer
hardware and software; digital electronics
and file management; introduction to
Windows®
; PC applications in word
processing, spreadsheets, and presentation
software. PREREQ: None |
| English Composition |
| Course Number |
ENG 100 |
| Credits |
3.0 |
This course teaches the skills and
techniques of effectively developing,
drafting, and revising college-level essays
toward a specific purpose and audience:
active reading, prewriting strategies,
sentence and paragraph structure, thesis
statements, varied patterns of development
(e.g., illustration, comparison/contrast,
classification), critical reading toward
revision of structure and organization,
editing for the standard written
conventions, use and documentation of
outside sources. Students submit three
essays (process analysis, causal analysis,
argumentation) and a course journal.
PREREQ: None |
| Essentials of Psychology |
| Course Number |
SSC 130 |
| Credits |
3.0 |
Biology and behavior; consciousness;
memory; thought and language;
intelligence; personality and gender; stress;
community influences. PREREQ: None |
| Economics 1 |
| Course Number |
BUS 121 |
| Credits |
3.0 |
This course will provide an overview of
macroeconomics and the modern market
economy. Law of supply and demand, cost
of living, monetary systems, international
factors, and short run economic
fluctuations will be examined and
discussed. PREREQ: None |
| Internet Marketing and E-Commerce |
| Course Number |
INT 114 |
| Credits |
3.0 |
Provides a concise introduction to electronic
commerce with balanced coverage of both
technology and business topics; contains a
comprehensive online companion that links
the concepts in the book to real online
examples; security, implementation, ethics,
and legal issues in electronic commerce;
case studies of real businesses. PREREQ:
Computer Literacy |
| College Algebra |
| Course Number |
MAT 120 |
| Credits |
3.0 |
This course introduces students to basic
algebraic concepts. Topics covered include
the real number system, exponents,
scientific notation, equations of lines,
graphing, inequalities, absolute values,
polynomials, factoring polynomials, and
rational expressions. PREREQ: None |
| Business and Technical Writing |
| Course Number |
ENG 121 |
| Credits |
3.0 |
Writing Styles; Abc Method Of Organizing Material; Grammar (parts Of Speech, Active And Passive Voice, Complete Sentences Vs. Sentence Fragments; Parallel Construction); Using Action Verbs; Constructing Paragraphs; Writing Memos, Business Letters, And Emails; Organizing Material; Conducting Research; Documenting Sources; Outlining; Providing Illustrations; Writing Reports, Proposals, Descriptions, Instructions, Articles, And Manuals. Prereq: None |
| Financial Accounting |
| Course Number |
ACC 111 |
| Credits |
3.0 |
This course will provide students with a
basic understanding of the principles of
Financial Accounting. Topics covered
include analyzing transactions; completing
the accounting cycle; merchandising
businesses; inventories, assets, and
liabilities; and corporations, stocks, bonds,
and cash flow. PREREQ: None |
| Consumer Behavior |
| Course Number |
MKT 320 |
Influencing consumer behavior; consumer decision-making; effects on research and marketing; environmental influences; ethical responsibility |
| Business Statistics |
| Course Number |
MAT 210 |
| Credits |
3.0 |
Presentation of data; frequency distribution;
averages; dispersion and skewness; index
numbers; time series analysis; correlation
and forecasting; the theory of probability
and statistical inference. PREREQ: Math for
Business and Finance |
| Retail Management |
| Course Number |
MKT 340 |
| Credits |
3.0 |
Organization of retail stores; basics of retailing; management of a successful retail business; merchandising principles. |
| Merchandising Planning and Buying |
| Course Number |
BUS 310 |
| Credits |
3.0 |
Methods, practices, and operations
conducted to promote and sustain certain
categories of commercial activity;
principles and procedures used in
planning, selecting, pricing, and selling
goods in retail stores; domestic and foreign
market purchasing; assessing product
needs. Students will learn merchandising
systems, assortment plans, and inventory
control methods. PREREQ: Introduction to
Business; M |
| Nutrition |
| Course Number |
SCI 140 |
| Credits |
3.0 |
Personal decision making about nutrition;
nutrition science; water; exercise; human
growth and aging; safety of the food
supply; the global view. PREREQ: None |
| Supply Chain Management |
| Course Number |
BUS220 |
| Credits |
3.0 |
This course teaches the planning and the
control of materials that move into,
through, and out of stores. It covers
transportation planning, inventory control,
warehouse management, development of
customer service standards, as well as the
design and operation of supply and
distribution systems. Discusses how the
Internet and information systems support
the previous activities. PREREQ: Principles of
Management; Economics |
Program description: The Retail Management Associate Degree Program provides a thorough background in the functional areas of retail management, finance/accounting, marketing, buying, and merchandising at the Associate Degree level. The program prepares men and women for a retail management career. Typical areas in which a graduate will have the necessary academic background to enter the field are merchandising, sales management, store management, supply chain management, marketing, and e-commerce.
Your courses include:
Principles of Management
Principles of Marketing
Internet Marketing and E-Commerce
Consumer Behavior
Business Statistics
Retail Management
Merchandising Planning and Buying
With Penn Foster College's distance learning program, you can earn your Associate Degree in Retail Management quickly and conveniently, at home with no classroom needed.
Retail Courses at CDI College
Program Name:
Pharmacy Technician - Retail
| Advanced Computer Technology / Pharmacology |
| Course Number |
ACME |
| Credits |
100.0 |
Students are introduced to the use of pharmacy software in dispensing medications and will become familiar with the various software screen shots. Students will be able to enter the required information for patient profiles and look up particular patient profiles. Students will also be able to create or update new drug files and doctor information, as well as the third party billing information. Adjudicating a prescription on-line will also be covered |
| Anatomy and Physiology |
| Course Number |
APPE |
| Credits |
45.0 |
This component of the program is designed to introduce students to the structures and functions of the human body. Emphasis is placed on the various effects of the disease states of the body and the manner in which pharmaceutical products affect them |
| Career and Employment Strategies |
| Course Number |
CESE |
| Credits |
25.0 |
his course looks at the planning, preparation, execution, and follow-up stages of an interview. |
| Compounding |
| Course Number |
CPGE |
| Credits |
75.0 |
The student will review and practice the various mixing techniques and standards of commercial compounding and learn the necessity of, and limitations to, commercial compounding. Compounding will be taught through a combination of lectures, demonstrations and practical exercises. The student will become proficient at the use of torsion and electronic balances to accurately weigh ingredients to compound |
| Comprehensive Review and Final Exam |
| Course Number |
CRFE |
| Credits |
25.0 |
The Pharmacy Technician program will be reviewed during this segment. Students will write a final exam in the last week of the Pharmacy Technician program. The examination will include a practical component and a comprehensive theory exam. The practical exam includes all skills taught throughout the program. The theory exam is composed of approximately 300 comprehensive multiple-choice items |
| First Aid / CPR Medical Emergencies |
| Course Number |
FAEE |
| Credits |
20.0 |
This comprehensive course includes everything covered in Emergency First Aid and CPR as well as a wide range of other first aid topics that will provide participants with advanced knowledge and skills required to prevent further injury |
| Fundamentals of Pharmacology |
| Course Number |
FPYE |
| Credits |
100.0 |
In this course, students learn various mechanisms of drug action and will gain an understanding of pharmacokinetic processes that affect drug/body interaction, the procedure for administration of pharmacologic agents, and will be able to identify major drugs by drug class. Students will learn about drug indications, therapeutic uses, side effects, administration routes, and common dosages. Students will be exposed to the work and language of the Pharmacy Technician and the context in which the technician’s work is performed. Current pharmaceutical care delivery systems and drug distribution systems are introduced |
| Introduction to Computers |
| Course Number |
INTE |
| Credits |
50.0 |
This course covers working with the Windows operating system to manage files and folders and customize the desktop, creating documents, and using the Internet for communication and research. |
| Introduction to Pharmacy |
| Course Number |
INYE |
| Credits |
45.0 |
Introduction to Pharmacy is designed to provide the student with an understanding of the pharmacy profession. This subject will introduce the student to the important role that they will play as a Pharmacy Technician. The student will review pharmacy history to see how pharmacies in general and their role as a technician have changed throughout the centuries. The profession of pharmacy as it is today will be examined from the context of the role of the pharmacy personnel, the structure of the various types of pharmacies that are in our society, and the laws, regulations and record keeping requirements governing the practice of pharmacy in the province |
| Microbiology and Sterile Products |
| Course Number |
MBPE |
| Credits |
100.0 |
This course is designed to provide students with the basic principles of microbiology and the reasons why reducing microbial contamination in a pharmacy are necessary. Students will learn how to control microbial contamination by using both chemical and/or physical means. Students will study basic principles of infection control. Emphasis will be placed on aseptic techniques in the preparation of pharmaceutical products |
| Pharmaceutical Calculations |
| Course Number |
PCSE |
| Credits |
100.0 |
This course is designed to provide students with the mathematical skills needed in the preparation of parenteral products, community and hospital compounding. This course will allow the students to become familiar with the multiple ways of expressing strengths, systems of weights, and measurements currently used in pharmacy practice |
| Practicum |
| Course Number |
PRAC |
| Credits |
100.0 |
This program includes a practicum component consisting of a specified number of weeks of work at a job site. This practicum work experience is a mandatory diploma requirement and the business organization does not pay for the services of the student during the practicum. The number of practicum hours varies between programs. To learn more about the specific practicum hours for a specific program, speak with an Admissions Representative. |
| Professional Skills |
| Course Number |
PSKE |
| Credits |
25.0 |
This course is designed to equip students with interpersonal skills identified by employers as essential for success in the professional world. Using a variety of instructional methods including case studies, group exercises, and discussion, students learn and practice key communication skills. |
| Student Success Strategies |
| Course Number |
SSSE |
| Credits |
25.0 |
This course will introduce students to skills and concepts that will help them achieve personal, academic, and career success. |
Program description: CDI College's Pharmacy Technician - Retail diploma program is a customer-centered program that gives graduates the practical knowledge and skills needed to excel in a retail pharmacy environment. Graduates of this program will be prepared for pharmacy tech jobs in community pharmacies.
Students gain a broad knowledge of anatomy, microbiology, physiology, and pharmacology, as well as computer skills. Communications and customer service skills for the retail work environment are also a focus of the program.
All students participate in a practicum placement at a community pharmacy in order to refine their pharmaceutical skills and gain hands-on work experience.
Retail Courses at Ashworth College
Program Name:
Fashion Retailing
| Lesson 1: Fashion Merchandising: An Introduction |
A history of fashion retailing; types of retailers; direct marketing; trends in the retail industry; qualifying for employment; options for self-employment in fashion. |
| Lesson 2: What is Fashion |
The fundamentals of fashion; fads and trends; how fashions develop and spread; the role of style and fashion in contemporary society. |
| Lesson 3: Consumer Behavior |
The psychology of consumer behavior; the sociology of consumer buying patterns; how consumers make fashion purchasing decisions; spending characteristics at different stages of life. |
| Lesson 4: Store Organization and Management |
Creating an organization chart; departmentalizing and decentralizing; recruiting, training, evaluating, and compensating employees. |
| Lesson 5: The Buyer's Job |
The global marketplace; deciding what and when to buy; buyer and assistant buyer duties; negotiating purchases; fashion forecasting; using reporting services. |
| Supplement: Time Management Guide |
How to be more productive and efficient as a student now—and in your career later. |
| Lesson 6: Merchandising Pricing |
Markup; factors affecting pricing: competition, quality, inventory turnover, promotional activities, store image, alterations, pilferage, and markdowns. |
| Lesson 8: Store Layout and Visual Merchandising |
Selecting the right site; exterior and interior layout and design; changing window displays; interior graphics, signage, and display fixtures; using color; props; selecting a theme. |
| Lesson 9: Fashion Direction and Research |
The responsibilities of fashion directors, coordinators, and stylists; fashion trend forecasting; sources of data. |
| Lesson 10: Preparing a Fashion Show |
The three types of fashion shows; working with the promotion calendar; how to develop a theme and budget; publicity; staging, lighting, and music. |
| Lesson 11: Executing and Evaluating a Fashion Show |
Choosing clothes and accessories; selecting and notifying models; the fitting; packing and shipping merchandise; rehearsing; commentating; the closing; critiquing the show. |
| Lesson 12: The Marketplace |
The market calendar; working with store buyers, designers, and wholesale reps; the fashion director's roles in a buying office, the textile industry, and manufacturing. |
| Lesson 13: Direct Retailing |
Why direct retailing is growing; from retailer to cataloger; competition; kiosks; direct mail; targeted mailing lists; opportunities in cable television. |
| Supplement: Franchising |
Kinds of franchises and franchise arrangements; the mobile franchise; finding a franchiser; franchising costs; understanding the contract; franchise trends. |
| Lesson 15: Merchandise Handling and Loss Prevention |
Centralized receiving; branch and chain store receiving; inventory shortages; detecting and preventing shoplifting. |
| Lesson 16: Inventory Control |
Accounting procedures; inventory, dollar, unit, and expense control; stock turnover; the expense budget; classifying the various expenses. |
| Lesson 17: Customer Service and Credit |
Why retailers give credit; kinds of retail credit; personal shopping; gift wrapping; the gift registry; alterations; approaches to improve customer service. |
| Supplement: Career Search Guide |
Helpful techniques for pursuing careers in the carpentry field. |
Program description: Ashworth College's Career Diploma in Fashion Retailing program is intended to teach students about fashion trends and planning successful fashion shows. Students have the opportunity to learn about fashion merchandising, pricing, advertising, promotion, store layout, and visual merchandising. They also have a chance to learn about consumer behavior, store organization and management, the marketplace, personal shopping, loss prevention, inventory control, and customer service and credit. Ashworth College provides students in the Career Diploma in Fashion Retailing program with a customized lesson book, study guides, illustrated personal fashion manual, career search and time management guide, and a supplement about franchising.
Program Name:
Retail Management
| Lesson 1: Setting the Foundation; Customer Service |
Defining retailing; traits of successful retailers; the retail organization; management positions; departmental personnel; management training; motivating employees; components of customer service in the retail environment; training employees in good customer service practices. |
| Lesson 2: Success as a Large Retail Store Department Manager |
The corporate mission statement; management strategies; target and niche marketing; department manager responsibilities; store set-up; department layout; personalization; buyers and vendors; business meetings; business analysis; controlling department performance. |
| Lesson 3: Success as a Small Retail Store Entrepreneur |
Specialty retailing; capitalization; location; market analysis; traits of a successful entrepreneur; steps to launching a small retail enterprise; competing against large retailers; store design; principles of store set-up; store aesthetics, fixtures and colors; incremental and impulse sales; customer loyalty programs; multi-channel retailing; Internet opportunities for small businesses. |
| Lesson 4: The Exciting Retail World |
The economic significance of retail sales; retail employment; the top 25 global retailers; structure of retailing and global distribution channels; retail management and entrepreneurial opportunities; decision-making; implementing retail strategy; trends in retailing; retailer characteristics; food, general merchandise, non-store, and services retailing; types of ownership. |
| Lesson 5: Multichannel Retailing & Consumer Behavior |
Retail channels for interacting with customers; trends and implications; electronic retailing: multichannel retailing; shopping in the future; types of buying decisions; the buying process; social factors influencing buying decisions; market segmentation. |
| Lesson 7: Location & Site Selection |
Retailing centers; city or town locations; freestanding sites; location and retail strategy; economies of scale vs. cannibalization; demographics; business climate; accessibility; locational advantages within a center; trade area; methods of estimating demand. |
| Lesson 9: Merchandise Assortment, Buying Systems & Vendor Relations |
Organizing buying by categories; the merchandise plan; margins, sales and inventory turnover; sales forecasting; assortment planning; staple merchandise buying systems; fashion merchandise budget plan; open-to-buy; allocating merchandise to stores; analyzing merchandise performance; branding strategies; international sourcing; negotiating and partnering with vendors. |
| Lesson 10: Pricing & the Retail Communication Mix |
Pricing strategies; setting prices; price adjustments; using price to stimulate sales; building brand equity; personal and impersonal methods of communicating with customers; planning, implementing and evaluating retail communication programs. |
| Lesson 11: Store Management |
Key management duties; recruiting employees; training, motivating and managing new store employees; compensation; controlling costs; reducing inventory loss; elements of good store design and layout; space planning; presenting merchandise; atmospherics; customer service strategies; customer evaluation of service quality; meeting and exceeding service standards. |
Program description: This program is designed to provide students with the knowledge and skills to effectively apply traditional business concepts to a retail environment. The program gives a broad foundation in essential business techniques related to management, accounting, marketing and more. Students will also explore specific topics, cover the procedures required to operate successfully in a retail environment. They will learn about employee management, quality management and more. As a graduate students will be able to confidently build their retail career.
|
| Dordt College |
| Total Programs |
115 |
| Number of Subjects |
100 |
| Rank in USA |
295th |