Online Sales Courses at Accredited Schools

Kaplan University, the school below with the highest overall ranking, is effective at equipping students via its sales courses to be successful sales agents, saleswomen, saleswomen, sales professionals, etc. and connect them to future employers. Insurance sales agents make on average $61,330 per year and there are about 325,710 of them employed today.

Sales Organizations Sales Common Job Tasks
  • negotiating prices
  • providing information on products
  • ensuring customer satisfaction
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Ranked by Excellence

Sales Courses at Kaplan University

Program Name: BSBA - Sales Management
academic strategies for the business professional
Course Number CS 113
Credits 5.0

Designed to facilitate personal and professional success, this course introduces the student to the purposes and processes of the university.An emphasis is placed on study, communication and thinking skills that support academic achievement.


Accounting For Nonaccounting Majors
Course Number AC 113
Credits 5.0

h is course emphasizes the use of accounting by managers in a business environment. Topics covered include accounting concepts, internal control, current assets, noncurrent assets, liabilities, and equity. h e course is specii cally designed for nonaccounting majors, and emphasis is placed on accounting areas affecting business owners and managers.


Accounting 1
Course Number AC 114

This course reviews the complete accounting cycle and the creation and management of accounting information for business entities.


Macroeconomics
Course Number Bu 204

This course includes analysis and study of macroeconomic theory, principles and practice.


Business math
Course Number MM 255

Business math presents math skills and knowledge that students can apply to solve financial problems


Introduction To Management
Course Number MT 140
Credits 5.0

This course will give students an introductory overview of management theory, management functions, organizational structure, daily management responsibilities, ethics, and current management tools and resources. Theoretical concepts will be illustrated with practical application to real-world management problems and scenarios.


Human Resource Mangement
Course Number MT 203

Finance
Course Number MT 217
Credits 5.0

Marketing
Course Number MT 219
Credits 5.0

Managerial Accounting for Business Professionals
Course Number AC 330
Credits 6.0

This course emphasizes how accounting information can be used to aid management in planning business activities, controlling operations, and making decisions that promote profitability and sustainability. Topics covered include financial statement analysis, budgeting, cost behavior, cost-volume-profit analysis, variance analysis, balanced scorecard, and relevant cost analysis in the decision-making process.


Organizational Behavior
Course Number MT 302
Credits 6.0

This course explores human behavior in organizations. Students examine individual behavior, attitudes, personality, values, perception, and emotions and how these affect organization outcomes. The course also looks at the theories, concepts, and application of motivation, as well as the importance of stress management and professional ethics and etiquette. Students gain an understanding and appreciation for communication processes, channels, and styles. They also gain a set of organizational design tools.


Business Law
Course Number MT 311
Credits 6.0

Marketing Research
Course Number MT 355
Credits 6.0

This course explores how an organization collects and interprets information about the marketplace to develop effective strategies. It covers the use of statistical and analytical techniques used to measure and predict consumer behavior, assist product and service developers, guide sales or service management decisions, and evaluate marketing initiatives. The use of the Internet in marketing research is an integral part of the course.


Business Process Management
Course Number MT 400
Credits 6.0

This Course Studies Business Process Analysis Through The Business Process Management (bpm) Model. Topics Include Bpm Phase Steps, Outputs In Relation To The Model As A Whole, And The Roles Of The Essential Elements That Define The Model Universe: Leadership, Project Management, And People Change Management. Common Risks And Mitigation Strategies Will Be Assessed Throughout The Course Of Study.


Managerial Economics
Course Number MT 445
Credits 6.0

This course examines the major economic factors that affect business decision making. This course will focus on microeconomics, macroeconomics, and international trade. Students will learn applications of economic principles.


Management Capstone Externship
Course Number MT 490
Credits 6.0

This course gives students practical job experience in the field of business. Students will arrange an externship working in a management position with a cooperating employer. The externship provides students an opportunity to learn about a business management career field through practical, real-world experiences and mentoring from a business professional. This experience will enrich their business and management skills and provide a better understanding of the level of expertise needed to be successful in their career. Externships must be preapproved by the Dean prior to the start of the term. Students who fail this course on the first attempt may not reenroll in this course without approval of the Dean.



Conflict Resolution and Team Dynamics
Course Number MT 340
Credits 6.0

This course addresses the dynamics of organizations in the increasingly complex work environment. Students examine group behavior, team building, and decision making. Th is course also looks at the theories and issues of leadership, as well as the implications of power, politics,


Salesforce Management
Course Number GB 533
Credits 4.0

Consumer Behavior
Course Number MT 459
Credits 6.0

This course provides an overview of consumer behavior and explains how it impacts marketing strategy. It covers consumer research, market segmentation, and motivation, focusing on individual personality, perceptions, attitudes, and learning, as well as the influence of groups on consumer behavior. The consumer decision-making process is highlighted.


Program description: not available

Sales Courses at Western Governors University

Program Name: B.S. Sales and Sales Management
Cases in Marketing Management
Course Number MAP1
Credits 3.0

Focuses on understanding and application of marketing management concepts and business research and writing.


Personal Selling: Fundamental Concepts
Course Number AYV1
Credits 3.0

Focuses on the art and practice of selling skills in the following areas: business and industry knowledge, the buying process, the selling process and opportunity management, priority and project management, and communications. As the assessment for this subdomain, students will take an industry recognized certification exam in personal selling.


Sales Management: Concepts
Course Number AZV1
Credits 4.0

Focuses on sales management skills in the following areas: building and developing sales teams, designing and implementing sales strategies, and building sales operations and infrastructure. As the assessment for this subdomain, students will take an industry recognized certification exam in sales management.


Sales and Sales Management Capstone Written Project
Course Number CASM
Credits 9.0

The capstone requires students to demonstrate the integration and synthesis of competencies in all domains required for the degree in Sales & Sales Management. The student works with a case study to prepare recommendations to management regarding the development of sales and training of a sales force.


Sales and Sales Management Portfolio
Course Number PTSM
Credits 3.0

The portfolio requirement asks students to put together a collection of documents and other exhibits that showcase the student’s competencies in the area of sales and sales management. The exhibits will be composed of academic documents such as papers, projects, and transcripts. Exhibits will also include career documents such as resumes, certificates, and awards. The final component of the portfolio will be an essay that the student writes on their career aspirations and goals.


Education Without Boundaries
Course Number EWB2
Credits 2.0

Foundations of College Mathematics
Course Number BAC1
Credits 2.0

Proctored, computer‐based objective exam.


Communications Fundamental
Course Number BBC1
Credits 2.0

Proctored, computer‐based objective exam.


Language and Communication: Essay
Course Number LAE1
Credits 2.0

Proctored, computer-based essay exam.


Language and Communication: Research
Course Number LAT1
Credits 2.0

Performance assessment that includes writing a research paper.


Language and Communication: Presentation
Course Number LUT1
Credits 2.0

Performance assessment that includes an oral presentation.


Fundamentals of Business Law and Ethics
Course Number LWC1
Credits 6.0

Business Law And Ethics Domain Wgu Believes Business Graduates Should Be Able To Demonstrate The Ability To Understand And Apply Legal Concepts In The Business Environment And To Understand How To Be Ethical Leaders In Today’s Business World. To Demonstrate Competency In The Business Law And Ethics Domain, Students Complete An Objective Assessment, A Business Law Performance Task, And Develop An Ethics Plan. Evaluation Of Your Previous College Transcripts May Clear Assessment Requirements For This Domain. Business Law And Ethics Focuses On Understanding And Application Of Business Law Concepts And Ethical Considerations For Business. Legal Issues For Business Organizations (lit1) Performance Assessment Fundamentals Of Business Law And Ethics (lwc1) Computer-based, Objective Exam Sample Learning Resources: Skillsoft Modules On Business Law And Ethics. Beatty, J. F., & Samuelson, S. S. (2007). Business Law & The Legal Environment (4th Ed.). Mason, Oh: Thomson West. Farrell, O. C., Fraedrich, J., & Ferrell, L. (2008). Business Ethics (7th Ed.). Boston, Ma: Houghton Mifflin.



Ethical Situations in Business
Course Number EST1
Credits 3.0

Business Law and Ethics Focuses on understanding and application of business law concepts and ethical considerations for business. Ethical Situations in Business (EST1) Performance assessment


Integrated Natural Sciences
Course Number INC1
Credits 4.0

Proctored, computer-based objective exam.


Integrated Natural Sciences Applications
Course Number INT1
Credits 4.0

Performance assessment that utilizes scientific inquiry and analysis of evidence.


Principles of Management
Course Number MGC1
Credits 4.0

Organizational Behavior And Management Domain Understanding How To Lead And Manage In The Business Environment Is Critical To A Business Graduate’s Success In The Workplace. This Domain Includes Two Objective Assessments: Principles Of Management And Fundamentals Of Organizational Behavior And Management. Students Are Asked To Demonstrate The Ability To Apply These Concepts In A Series Of Scenariobased Problems In The Leadership Concepts And Applications Tasks. Prior Coursework Does Not Transfer To Meet The Requirements Of This Domain. Organizational Behavior And Management Focuses On Management And Leadership Concepts And Applications. Fundamentals Of Organizational Behavior And Leadership (orc1) Proctored, Computer-based Objective Exam Principles Of Management (mgc1) Proctored, Computer-based Objective Exam Leadership Concepts And Applications (let1) Performance Assessment Sample Learning Resources: Skillsoft Modules On Leadership, Management, Human Resource Management, And Organizational Behavior Bateman, T. S., & Snell, S. A. (2007). Leading And Collaborating In The Competitive World (7th Ed.). New York, Ny: Mcgraw-hill/irwin. Robbins, S. P., & Judge, T. A. (2006) Organizational Behavior (12th Ed.) Upper Saddle River, Nj: Pearson Prentice-hall.


Quantitative Literacy: College Algebra, Measurement, and Geometry
Course Number QLC1
Credits 3.0

Proctored, computer-based objective exam.


Quantitative Literacy: Statistics, Probability, and Problem Solving
Course Number QMC1
Credits 3.0

Proctored, computer-based objective exam.


Quantitative Literacy: Quantitative Problem Solving and Applications
Course Number QLT1
Credits 3.0

Performance assessment that utilizes quantitative problem solving strategies.


Fundamentals of Organizational Behavior and Leadership
Course Number ORC1
Credits 4.0

Organizational Behavior And Management Domain Understanding How To Lead And Manage In The Business Environment Is Critical To A Business Graduate’s Success In The Workplace. This Domain Includes Two Objective Assessments: Principles Of Management And Fundamentals Of Organizational Behavior And Management. Students Are Asked To Demonstrate The Ability To Apply These Concepts In A Series Of Scenariobased Problems In The Leadership Concepts And Applications Tasks. Prior Coursework Does Not Transfer To Meet The Requirements Of This Domain. Organizational Behavior And Management Focuses On Management And Leadership Concepts And Applications. Fundamentals Of Organizational Behavior And Leadership (orc1) Proctored, Computer-based Objective Exam Principles Of Management (mgc1) Proctored, Computer-based Objective Exam Leadership Concepts And Applications (let1) Performance Assessment Sample Learning Resources: Skillsoft Modules On Leadership, Management, Human Resource Management, And Organizational Behavior Bateman, T. S., & Snell, S. A. (2007). Leading And Collaborating In The Competitive World (7th Ed.). New York, Ny: Mcgraw-hill/irwin. Robbins, S. P., & Judge, T. A. (2006) Organizational Behavior (12th Ed.) Upper Saddle River, Nj: Pearson Prentice-hall.


General Education Social Sciences
Course Number SSC1
Credits 1.0

General Education Social Science.


General Education Social Science: Analysis and Applications
Course Number SST1
Credits 2.0

Performance assessment that includes analysis and application of social science theories and method.


Quantitative Analysis for Business
Course Number QAT1
Credits 6.0

Economics, Global Business And Quantitative Analysis Domain The Economics, Global Business, And Quantitative Analysis Domain Covers Three Subdomains And Includes Three Assessments. The Quantitative Analysis For Business Task Includes A Series Of Quantitative Problems. The Economics And Global Business Applications Performance Assessment Asks Students To Apply What They Have Learned About Economics And Global Business In A Series Of Tasks. Evaluation Of Your Previous College Transcripts May Clear Assessment Requirements For This Domain. Economics, Global Business, And Quantitative Analysis Focuses On Understanding And Application Of Macroeconomics, Microeconomics, Global Business, And Quantitative Analysis For Business. Quantitative Analysis For Business (qat1) Performance Assessment Fundamentals Of Economics, Global Business, And Quantitative Analysis (egc1) Objective Assessment Economics And Global Business Applications (egt1) Performance Assessment Sample Learning Resources: Skillsoft Modules On Economics, Global Business, And Quantitative Analysis. Thinkwell’s New Economics Course Mcconnell, C. R., & Brue, S. L. (2006). Economics. (17th Ed.). New York: Mcgraw-hill Irwin. Ball, D., Mcculloch, W. H.. & Et.al. (2007) International Business: The Challenge Of Global Competition (11th Ed.). New York: Mcgraw-hill Irwin. Anderson, D. R., Sweeney, D. J., & Williams, T. A. (2007). Quantitative Methods For Business. South-western.


Leadership Concepts and Applications
Course Number LET1
Credits 4.0

Organizational Behavior And Management Domain Understanding How To Lead And Manage In The Business Environment Is Critical To A Business Graduate’s Success In The Workplace. This Domain Includes Two Objective Assessments: Principles Of Management And Fundamentals Of Organizational Behavior And Management. Students Are Asked To Demonstrate The Ability To Apply These Concepts In A Series Of Scenariobased Problems In The Leadership Concepts And Applications Tasks. Prior Coursework Does Not Transfer To Meet The Requirements Of This Domain. Organizational Behavior And Management Focuses On Management And Leadership Concepts And Applications. Fundamentals Of Organizational Behavior And Leadership (orc1) Proctored, Computer-based Objective Exam Principles Of Management (mgc1) Proctored, Computer-based Objective Exam Leadership Concepts And Applications (let1) Performance Assessment Sample Learning Resources: Skillsoft Modules On Leadership, Management, Human Resource Management, And Organizational Behavior Bateman, T. S., & Snell, S. A. (2007). Leading And Collaborating In The Competitive World (7th Ed.). New York, Ny: Mcgraw-hill/irwin. Robbins, S. P., & Judge, T. A. (2006) Organizational Behavior (12th Ed.) Upper Saddle River, Nj: Pearson Prentice-hall.


Fundamentals of Economics, Global Business and Quantitative Analysis
Course Number EGC1
Credits 4.0

Economics, Global Business And Quantitative Analysis Domain The Economics, Global Business, And Quantitative Analysis Domain Covers Three Subdomains And Includes Three Assessments. The Quantitative Analysis For Business Task Includes A Series Of Quantitative Problems. The Economics And Global Business Applications Performance Assessment Asks Students To Apply What They Have Learned About Economics And Global Business In A Series Of Tasks. Evaluation Of Your Previous College Transcripts May Clear Assessment Requirements For This Domain. Economics, Global Business, And Quantitative Analysis Focuses On Understanding And Application Of Macroeconomics, Microeconomics, Global Business, And Quantitative Analysis For Business. Quantitative Analysis For Business (qat1) Performance Assessment Fundamentals Of Economics, Global Business, And Quantitative Analysis (egc1) Objective Assessment Economics And Global Business Applications (egt1) Performance Assessment Sample Learning Resources: Skillsoft Modules On Economics, Global Business, And Quantitative Analysis. Thinkwell’s New Economics Course Mcconnell, C. R., & Brue, S. L. (2006). Economics. (17th Ed.). New York: Mcgraw-hill Irwin. Ball, D., Mcculloch, W. H.. & Et.al. (2007) International Business: The Challenge Of Global Competition (11th Ed.). New York: Mcgraw-hill Irwin. Anderson, D. R., Sweeney, D. J., & Williams, T. A. (2007). Quantitative Methods For Business. South-western.


Economics and Global Business Applications
Course Number EGT1
Credits 4.0

Economics, Global Business And Quantitative Analysis Domain The Economics, Global Business, And Quantitative Analysis Domain Covers Three Subdomains And Includes Three Assessments. The Quantitative Analysis For Business Task Includes A Series Of Quantitative Problems. The Economics And Global Business Applications Performance Assessment Asks Students To Apply What They Have Learned About Economics And Global Business In A Series Of Tasks. Evaluation Of Your Previous College Transcripts May Clear Assessment Requirements For This Domain. Economics, Global Business, And Quantitative Analysis Focuses On Understanding And Application Of Macroeconomics, Microeconomics, Global Business, And Quantitative Analysis For Business. Quantitative Analysis For Business (qat1) Performance Assessment Fundamentals Of Economics, Global Business, And Quantitative Analysis (egc1) Objective Assessment Economics And Global Business Applications (egt1) Performance Assessment Sample Learning Resources: Skillsoft Modules On Economics, Global Business, And Quantitative Analysis. Thinkwell’s New Economics Course Mcconnell, C. R., & Brue, S. L. (2006). Economics. (17th Ed.). New York: Mcgraw-hill Irwin. Ball, D., Mcculloch, W. H.. & Et.al. (2007) International Business: The Challenge Of Global Competition (11th Ed.). New York: Mcgraw-hill Irwin. Anderson, D. R., Sweeney, D. J., & Williams, T. A. (2007). Quantitative Methods For Business. South-western.


Literature, Arts, and the Humanities
Course Number IWC1
Credits 2.0

Proctored, computer-based objective exam.


Literature, Arts, and the Humanities: Analysis and Interpretation
Course Number IWT1
Credits 2.0

Performance assessment that includes subjective and objective analysis and interpretation in the humanities.


Fundamentals of Marketing and Business Communication
Course Number MKC1
Credits 6.0

Marketing and Business Communications Focuses on understanding and application of marketing concepts and business research and writing. Fundamentals of Marketing and Business Communications (MKC1) Computer-based, objective exam


Marketing Principles and Applications
Course Number MKT1
Credits 2.0

Marketing and Business Communications Focuses on understanding and application of marketing concepts and business research and writing. Marketing Principles and Applications (MKT1) Performance assessment


Business Research and Writing
Course Number RWT1
Credits 2.0

Marketing And Business Communications Domain The Marketing And Business Communications Domain Focuses On Two Distinct And Interrelated Business Topics. Marketing Focuses Study On Consumer Behavior, Marketing Strategies, And Development Of Marketing Plans. Business Communication Focuses On Organizational Communication, The Communication Process, And Business Research And Writing. To Demonstrate Competency In The Marketing And Business Communications Domain, Students Complete A Multiple-choice Objective Assessment, Develop A Marketing Plan, And Write A Research Paper On A Business Topic. Marketing And Business Communications Focuses On Understanding And Application Of Marketing Concepts And Business Research And Writing. Business Research And Writing (rwt1) Performance Assessment Sample Learning Resources: Skillsoft Modules On Marketing, Communication, And Business Writing Wgu Library Materials On Research And Writing Boone, L. E., & Kurtz, D. L. (2006). Contemporary Marketing (12th Ed.). Mason, Oh: Thomson Southwestern. Bovee, C., & Thill, J. V. (2008). Business Communication Today (9th Ed.). Prentice Hall.


Reasoning and Problem Solving
Course Number CLC1
Credits 3.0

Proctored, computer-based objective exam.


Fundamentals of Finance, Accounting and Information Technology
Course Number FNC1
Credits 6.0

Finance, Accounting, And Information Technology Domain Business Graduates Need An Understanding Of The Fundamentals Of Finance, Accounting, And Information Technology To Succeed In The World Of Business. To Demonstrate Competence In The Three Areas Covered By This Domain, Students Complete Two Assessments That Integrate The Concepts In All Three Subdomains. Students Complete A Series Of Finance And Accounting Problems With Information Technology Components For The Performance Assessment. Students Demonstrate An Understanding Of Fundamental Concepts In These Areas On The Objective Assessment. Finance, Accounting And Information Technology Focuses On Understanding And Application Of Finance, Accounting, And Information Technology Concepts. Fundamentals Of Finance, Accounting, And Information Technology (fnc1) Computer-based Objective Exam Business Applications Of Finance, Accounting, And Information Technology (fnt1) Performance Assessment Sample Learning Resources: Skillsoft Modules On Finance, Accounting, And Information Technology Microsoft Accounting Software Chiappetta, B., Larson, K., & Wild, J. (2007). Fundamental Accounting Principles (18th Ed.). Boston, Ma: Mcgraw-hill. Jordan, B., Ross, S., & Westerfield, R. (2006). Fundamentals Of Corporate Finance Alternate Edition (7th Ed.). New York City, Ny: Mcgraw-hill. Marakas, G., & O’brien, J. (2007). Introduction To Information Systems (13th Ed.). New York City, Ny: Mcgraw-hill/irwin.


Business Applications for Finance, Accounting and Information Technology
Course Number FNT1
Credits 6.0

Finance, Accounting, And Information Technology Domain Business Graduates Need An Understanding Of The Fundamentals Of Finance, Accounting, And Information Technology To Succeed In The World Of Business. To Demonstrate Competence In The Three Areas Covered By This Domain, Students Complete Two Assessments That Integrate The Concepts In All Three Subdomains. Students Complete A Series Of Finance And Accounting Problems With Information Technology Components For The Performance Assessment. Students Demonstrate An Understanding Of Fundamental Concepts In These Areas On The Objective Assessment. Finance, Accounting And Information Technology Focuses On Understanding And Application Of Finance, Accounting, And Information Technology Concepts. Fundamentals Of Finance, Accounting, And Information Technology (fnc1) Computer-based Objective Exam Business Applications Of Finance, Accounting, And Information Technology (fnt1) Performance Assessment Sample Learning Resources: Skillsoft Modules On Finance, Accounting, And Information Technology Microsoft Accounting Software Chiappetta, B., Larson, K., & Wild, J. (2007). Fundamental Accounting Principles (18th Ed.). Boston, Ma: Mcgraw-hill. Jordan, B., Ross, S., & Westerfield, R. (2006). Fundamentals Of Corporate Finance Alternate Edition (7th Ed.). New York City, Ny: Mcgraw-hill. Marakas, G., & O’brien, J. (2007). Introduction To Information Systems (13th Ed.). New York City, Ny: Mcgraw-hill/irwin.


Program description: Our online sales and sales management degree will give you an advantage in this largely “recession-proof” field. The B.S. in Sales and Sales Management will equip you with in-depth knowledge and skills in sales team building, strategy, operations, infrastructure, project management, and sales communication. You will also earn two recognized sales industry certifications as part of this program.

Sales Courses at University of Phoenix

Program Name: Bachelor of Science in Communication - Marketing and Sales Communication
Marketing Communications
Course Number COM302

This course provides students with the basic concepts and methods related to marketing communications, including communication theories and the communication mix. Emphasis is placed on the marketing mix variables of the product, place, price, and promotion, as well as marketing communication tools.


Consumer Psychology and Research
Course Number PSY322

This course focuses on consumer behavior and marketing research. Topics include the cognitive processes underlying consumer choice, descriptive consumer characteristics, and environmental consumer behavior. Throughout the course, emphasis is placed on the implications of consumer behavior for domestic and global marketing communications.


Advertising and the Media
Course Number COM339

This course addresses the elements of advertising and the media. Topics include advertising concepts, selection of media, and the use of media and advertising as marketing communications tools. The course also emphasizes the ongoing convergence of media content and commercial messages and how it is redefining marketing communications.


Public Relations and Message Management
Course Number COM352

This course focuses on the role of public relations in marketing communications and how it can be used to attain organizational marketing and sales objectives. Topics covered in this course include media relations, relationship-building strategies, crisis communication, ethics, and the development of public relations messages.


Sales Communications
Course Number COM373

This course addresses the elements of sales communications. Topics include sales promotion, direct sales, personal selling, and customer relationship management as marketing communications tools.


Marketing and Sales Message Management
Course Number COM486

This course focuses on bridging the gap between sales and marketing communications through the use of customer message management. Topics covered in this course include creating a sense of value for customers, the development of marketing communications campaigns, the integration of the sales cycle and marketing communications, the use of a single voice to customers across all selling touch-points, and the ethical considerations associated with customer message management.


Skills for Professional Development
Course Number GEN300
Credits 3.0

This Course Examines The Skills Necessary For Successful Critical Thinking, Teamwork, Research, And Communication. The Course Is Designed To Aid Adult Learners In Acquiring And Improving The Core Competencies That Are Necessary At University Of Phoenix. Students Examine Their Reasons For Returning To School And Develop Strategies For Achieving Educational Goals In School, Work, And Personal Settings. Students Are Also Introduced To The University Library And Learn How To Access Its Resources Successfully. (3 Credits) *for Flexibility In Scheduling, Campuses Are Permitted To Schedule Gen/200 To Satisfy Gen/300 Requirements.


Introduction to Communication
Course Number XCOM100
Credits 0.0

This Course Is An Introduction To The Field Of Communication, With Emphasis On The History Of Communication Study, Theories Important To All Areas Of Communication, Contexts In Which Communication Occurs, And Issues That Students Of Communication Must Consider. The Course Serves As An Introduction To The Strands Of Communication: Interpersonal, Small Group And Team, Mass, Organizational, Intercultural, And Rhetoric. Topics And Objectives Overview Of Communication * Identify Historical Developments In Communication. * Describe Communication Models. * Analyze Importance Of Communication. * Identify Careers In Communication. Self-concept, Identity, And Communication * Explain How Self-awareness Impacts Communication Skills. * Identify The Relationship Between Communication And Self-esteem. * Describe How Perception Influences Communication. Verbal And Nonverbal Communication * Distinguish Between Verbal And Nonverbal Messages. * Describe How To Avoid Bias In Language. * Identify Listening Styles And Strategies. Interpersonal Communication * Recognize Types Of Interpersonal Communication. * Identify The Stages Of Relationship Development. * Analyze The Impact Of Technology On Interpersonal Communication. * Identify Interviewing Skills And Techniques. Small Group And Team Communication * Identify Elements Of Group Dynamics. * Describe Phases Of Group Development. * Recognize Characteristics Of Effective Teams. * Identify Problem-solving Steps. * Explain Technology's Impact On Small Groups And Team Communication. Communication And Conflict * Describe Types Of Conflict. * Differentiate Between Assertive And Aggressive Communication. * Identify Conflict Management Styles. * Explain Strategies For Improving Conflict Management Skills. Power Of Presentation * Identify Steps In Presentation Development And Organization. * Describe Elements Of An Effective Presentation. * Compare Informative And Persuasive Presentations. Mass Communication * Explain How Mass Communication Influences Society. * Explain The Importance Of Media Literacy. * Analyze The Role Of Advertising In Society. * Analyze Impact Of Technology On Mass Media. Special Issues In Communication * Explain How Diversity Affects Communication. * Describe The Role Of Ethics In Communication. Prerequisites: Hum111, Psy201


Foundations of Interpersonal Communication
Course Number XCOM200
Credits 0.0

This course includes the application of communication principles, theory, and research to the process of interpersonal communication; includes verbal, nonverbal, listening, conflict management, and communication skills most relevant to a broad range of interpersonal settings. Topics and Objectives Introduction to Interpersonal Communication * Define interpersonal communication. * Explain the importance of interpersonal communication. * Identify key principles of interpersonal communication. Listening * Identify listening barriers and their effects on interpersonal communication. * Determine appropriate listening strategies for interpersonal interaction. Word Use * Identify word barriers and their effects on interpersonal communication. * Determine appropriate word use for interpersonal communication situations. Diversity * Identify cultural barriers and their effects on interpersonal communication. * Determine appropriate intercultural communication strategies. Nonverbal Communication * Explain the effect of nonverbal communication codes on interpersonal communication. * Determine appropriate nonverbal communication strategies for interpersonal communication. Self and Perception * Explain how interpersonal perceptions are formed. * Identify barriers to accurate interpersonal perception. * Determine appropriate strategies for improving interpersonal perception and self-esteem. The Development of Interpersonal Relationships * Explain the importance of attraction and power in interpersonal relationships. * Explain how interpersonal relationships develop. Managing Interpersonal Relationships * Determine appropriate interpersonal relationship management skills. * Create a strategy for managing interpersonal relationships. Conflict Management * Compare conflict management styles. * Determine appropriate conflict management skills for specific interpersonal relationship challenges. * Create a plan to manage interpersonal relationship challenges. Prerequisites: XCOM100


Foundations of Mass Communication
Course Number XCOM225
Credits 0.0

This Course Is A Survey Of The Basic Theories Upon Which Our Understanding Of Mass Communication Is Based. Ethical And Related Problems Of Mass Communication Will Be Studied From Contemporary And Historical Viewpoints. The Course Will Encourage A Critical Analysis Of The Performance Of The Mass Media. Topics And Objectives Print Media * Describe The Historical And Contemporary Roles Of The Print Media Industry In Society. * Compare And Contrast Major Publications In The Print Media Industry. Technology And The Print Media * Describe Types Of New Technology That Affect The Print Media Industry. * Analyze The Influence Of New Technology On The Print Media Industry. Electronic Media * Describe The Historical And Contemporary Roles Of Electronic Media Industries In Society. * Explain How Technological Transitions Have Shaped Electronic Media Industries. Technology And The Electronic Media * Analyze The Influence Of Digital Technology On The Electronic Media Industry. * Describe The Interaction Between Mass Media, New Technology, And The Public. Mass Media Messages * Analyze The Influence Of New Technology On Advertising And News Reporting Techniques. * Identify The Role Of Mass Media In Distributing Public Relations Messages. Sex And Gaming As Media Content * Evaluate The Fcc’s Process Of Classifying Material As Indecent, Obscene, Or Profane. * Analyze The Effects Of Objectionable Material On Children And Adult’s Behavior. Government And The Media * Compare And Contrast Authoritarian And Libertarian Styles Of Mass Media. * Explain The Interaction Between Mass Media And Government. Law And Ethics In The Mass Media * Explain Laws That Apply To Mass Media Messages. * Analyze Ethical Issues In Mass Media. Effects Of Mass Media Messages * Analyze Effects Of Mass Media Messages In Society. Prerequisites: Xcom100


Communication: Theories and Practice
Course Number COM310

This Course Explores The Various Theories Of Communication That Create The Foundation For Study Of Communications In The Bachelor's Degree Program At The University Of Phoenix. Major Communication Areas Examined In This Course Include Intrapersonal, Interpersonal, Group And Teamwork, Organizational, Intercultural, And Mass Media. Each Area, Along With Others, Will Be Studied In Greater Depth In Subsequent Courses In The Degree Program. Topics And Objectives The Self And Communication Theories * Analyze The Symbolic Interaction Theory. * Explain Coordinated Management Of Meaning. * Evaluate The Cognitive Dissonance Theory. * Assess The Expectancy Violations Theory. Interpersonal Communication Theories * Summarize The Uncertainty Reduction Theory. * Analyze The Social Penetration Theory. * Explain The Social Exchange Theory. * Critique The Relational Dialectics Theory. * Evaluate The Communication Privacy Management Theory. Communication Theories For Groups, Teams, And Organization * Analyze Groupthink. * Explain The Adaptive Structuration Theory. * Evaluate The Organizational Culture Theory. * Assess The Organizational Information Theory. Communication Theories Regarding The Public And Media * Compare And Contrast Rhetoric, Dramatism, And The Narrative Paradigm. * Summarize Cultivation Analysis. * Illustrate The Use And Gratifications Theory. * Critique The Spiral Of Silence Theory. * Assess The Medium Theory. Communication Theories For Diversity And Intercultural Communication * Analyze The Face-negotiation Theory. * Explain The Standpoint Theory. * Evaluate The Muted Group Theory. * Assess The Communication Accommodation Theory. Prerequisites: Com285, Gen300, Gen101


Small Groups and Team Communication
Course Number COM330

This course explores the dynamics of group communication and effective team work. Both social and workplace scenarios will be examined. Analytical techniques will be included to provide effective strategies for communication in these contexts


Organizational Communication
Course Number COM350

This course examines various theoretical frameworks necessary for effective organizational communication. It analyzes the application of communication strategies within organizations in terms of their effectiveness. It provides the infrastructure necessary for the creation and maintenance of successful communication strategies in organizations.


Intercultural Communication
Course Number COM360

The purpose of this course is to assist you to understand and apply the principles of effective intercultural communication in a diverse society and in global commerce. Students will develop an understanding of why and how cultural issues influence effective communication. This course introduces techniques for improving written, oral, and interpersonal communication skills in response to intercultural settings.


Media and Society
Course Number COM400

The development and evolution of contemporary society have become inextricably intertwined with the development and use of electronic media within the past 100 years. This course explores the complex interactions involving society, information, communication, and the electronic media. Controversial topics that media have brought to the fore, and in some cases caused, will be highlighted.


Communication Law
Course Number COM440

This course focuses on the U.S. legal environment and its specific laws, court decisions, policies, and regulations that address the freedom and responsibilities that come with the First Amendment to the U.S. Constitution. The personal, commercial, and political exercise of free speech, and its regulation, will be analyzed in this course.


Ethics and Communication
Course Number COM450

While ethical decision-making permeates every facet of personal and professional life, this course focuses specifically upon ethical issues that are inherent in personal and public forms of communication. Special emphases are placed on ethical issues in commercial communication. Ethical decision-making models will be discussed and applied to cases involving various contemporary and controversial communication topics.


Mediation and Conflict Resolution
Course Number COM470

Communication is the foundation upon which mediation and other forms of alternative dispute resolution are based. This course starts with an examination of the theoretical basis for ADR in light of communication theory. Then it focuses upon the effective application of theory and practice to achieve meaningful results and to managing conflict in the future.


Communication Capstone Course
Course Number COM480

This is the capstone course for students pursuing the bachelor's of science in communication. The course provides students with the opportunity to integrate and apply learning from their professional program of study in a comprehensive manner. Students will also assess the impact of their educational experiences on their ethical perspectives and critical thinking skills. Students will reflect on and evaluate their personal and professional growth in the study of communication, the benefits of lifelong learning, and the impact of these elements on their future.


Program description: The Bachelor of Science in Communication (BS/COM) degree program is designed to develop knowledge and skills for effective communication in a variety of public and private work environments. The program was created specifically to build upon personal and professional communication experiences. The BS/COM degree enhances the communication skills necessary for the development of professional competence and values; critical thinking and problem solving; information utilization; and collaboration. The curriculum focuses on the development of core communication competencies. It emphasizes theory and application in the domains of interpersonal, small group, organizational, and mass communication. Specific areas of focus include business communication, diversity, intercultural communication, conflict resolution, legal and ethical issues, media and culture, and future trends in communication technology. The concentration of Marketing and Sales Communications focuses on the science of humanistic interaction in marketing and sales. Emphasis is placed on understanding the psychology of behavior, and the impact that it has on marketing communication tools and strategies. The ethical responsibility associated with customer message management is also emphasized throughout the program.

For program disclosure information, click here.

While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

Sales Courses at DeVry University

Program Name: Bachelor's in Business Administration - Sales & Marketing
Advanced Composition
Course Number ENGL-135
Credits 4.0

This course builds on the conventions and techniques of composition through critical reading requirements and longer, more sophisticated reports, including a documented library research paper. Assignments require revising and editing for an intended audience. Students are also taught search strategies for accessing a variety of print and electronic resources.


Technical Writing
Course Number ENGL-216
Credits 4.0

Students apply composition principles to develop common report formats, including formal lab reports and common types of applied writing. Audience analysis, development of effective technical style, organization methods and graphic aids are emphasized. Classroom activities include planning, reviewing and revising writing.


Professional Communication
Course Number ENGL-230
Credits 3.0

This course enhances students’ writing and presentation skills for academic applications and professional communication in the workplace. Students analyze the needs of divergent audiences, and craft messages using technology tools and media appropriate for distance and group communication. An emphasis on collaborative work further prepares students for the contemporary work environment.


Dramatic Literature
Course Number HUMN-428
Credits 4.0

This course introduces the dramatic genre and enables students to analyze and evaluate both written plays and live performances. Through reading plays and critical texts from various historical periods and writing critical papers, students learn to assess formal elements of dramatic writing together with thematic content and historical context. Students watch live or filmed performances, extending their ability to develop critical understanding of theater as a social and artistic phenomenon. Prerequisite: ENGL-135


Comparative Religions
Course Number HUMN-448
Credits 3.0

Through study of the world’s major and minor religions, indigenous religions and cults, this course helps students understand the varieties and commonalities of human religious experience, with emphasis on both individual and group phenomena. Students compare the core elements of religion through analysis of religious belief in practice, and as they are depicted in philosophy, theology and the social sciences. Students also learn to formulate their own views on the role of religion in human affairs. Prerequisite: ENGL-135


Technology, Society, and Culture
Course Number HUMN-432
Credits 3.0

In this capstone course, the relationship between society and technology is investigated through reading, reflection, research and reports. The course identifies conditions that have promoted technological development and assesses the social, political, environmental, cultural and economic effects of current technology. Issues of control and ethical considerations in the use of technology are primary. Discussion and oral and written reports draw together students’ prior learning in specialty and general education courses. This course must be taken at DeVry. Prerequisites: Senior status, and successful completion of all General Education requirements except courses with the prefix CARD


Social Psychology
Course Number PSYC-315
Credits 3.0

Students In This Course Explore Ways In Which Individuals Think About, Influence, Are Influenced By And Otherwise Relate To People. Individual Behavior In The Context Of Social Groups And Forces Is Emphasized. Coursework Provides A Basis For Scientifically Addressing Key Issues Of This Field. Prerequisite: Psyc-110, Socs-185, Socs-187 Or Socs-190



Statistics for Decision-Making
Course Number MATH-221
Credits 4.0

This course provides tools used for statistical analysis and decision-making in business. The course includes both descriptive statistics and inferential concepts used to draw conclusions about a population. Research techniques such as sampling and experiment design are included for both single and multiple sample groups. Prerequisite: MATH-114


Marketing
Course Number BUSN-319
Credits 3.0

In This Course Students Apply Principles And Strategies For Marketing Products And Services To Industrial, Commercial And Governmental Entities. Topics Include Ways In Which Market Information And Product Life Cycle Affect Product And Production Design; Forecasting Techniques; Interdependencies Between Marketing And Operations Functions; And Selling Skills. Prerequisites: Busn-115 And Math-114


Finance
Course Number BUSN-379
Credits 3.0

This course introduces corporate financial structure and covers basic capital budgeting techniques, including discounted cash flow analysis. Funds sources and financial resource allocation are analyzed. Spreadsheet software packages are used to analyze data and solve case-based problems. Prerequisite: ACCT-212


Principles of Economics
Course Number ECON-312
Credits 3.0

This course introduces basic concepts and issues in microeconomics, macroeconomics and international trade. Microeconomic concepts, such as supply and demand and the theory of the firm, serve as foundations for analyzing macroeconomic issues. Macroeconomic topics include gross domestic product (GDP), and fiscal and monetary policy, as well as international topics such as trade and exchange rates. The course stresses analyzing and applying economic variables of real-world issues.


Principles of Management
Course Number MGMT-303
Credits 3.0

This course examines fundamental management theories and traditional managerial responsibilities in formal and informal organizational structures. Planning, organizing, directing, controlling and staffing are explored. Prerequisite: BUSN-115


Managerial Accounting
Course Number ACCT-346
Credits 4.0

This course introduces how managers use accounting information in business decision-making. Topics include standard cost systems, budgeting, break-even analysis, relevant cost issues, and the effect of state and federal taxes on decision-making. These principles apply to all types of businesses, including the service industry, manufacturing and merchandising. Students use spreadsheet applications to analyze and provide solutions to challenges faced by management in today’s business environment. Prerequisite: ACCT-212


Fundamentals of E-Commerce
Course Number ECOM-210
Credits 4.0

This course provides an in-depth overview of the issues, technology and environment of electronic commerce. Knowledge gained facilitates more comprehensive and contemporary exploration of future coursework in marketing, operations, finance, business law, and database and website management. Challenges and opportunities of electronic business are discussed. Prerequisite: BUSN-115


Federal Tax Accounting II
Course Number ACCT-424
Credits 4.0

This course addresses the special tax issues of corporations, partnerships, S corporations, gift taxes, estates and trusts. Tax forms, tax software, the Internet, spreadsheets and word processing programs are used to research, solve and analyze tax problems relating to corporate and partnership income taxes. Prerequisite: ACCT-324


Project Management
Course Number MGMT-404
Credits 4.0

This Course Enhances Students’ Ability To Function In A Project Leadership Role. While Exploring The Project Life Cycle, They Gain Experience In Budget And Timeline Management. Project Management Software Is Used To Design Project Schedules Using Methods Such As Bar Charts, Program Evaluation Review Technique (pert) And Critical Path Method (cpm) To Produce Project Plans To Apply To The Solution Of Case Studies. Prerequisites: Math-221 Or Math-233, And Upper-term Status


Creative Writing – Honors Option
Course Number ENGL-220H
Credits 4.0

This alternative to ENGL-112 is offered in a workshop setting. Students explore modes of written self-expression, including poetry, fiction and drama, to experience various literary genres and produce short creative works. They also learn to apply constructive feedback to the rewrite process. A student writing anthology is produced, and the course culminates in a study of the literary marketplace. Prerequisite: Permission from the academic administrator / 4-4


Advanced Composition
Course Number ENGL-135
Credits 4.0

This course builds on the conventions and techniques of composition through critical reading requirements and longer, more sophisticated reports, including a documented library research paper. Assignments require revising and editing for an intended audience. Students are also taught search strategies for accessing a variety of print and electronic resources. Prerequisite: ENGL-112 / 4-4


Culture and Society
Course Number SOCS-185
Credits 3.0

This course explores the role of culture in social organizations. Social institutions, and the issues of race and gender within social structures, are analyzed in the context of multicultural societies and increasing global interaction. Basic sociological principles and research findings are used to support analysis of cultural and social issues. / 3-3


Career Development
Course Number CARD-205
Credits 5.0

Career planning strategies and resources are explored to prepare students for a successful job search and to maximize potential for advancement and long-term professional growth. Students perform self-assessment and goal-setting activities, and apply research and evaluation skills to execute job search and career advancement strategies. Each student assembles a professional portfolio highlighting achievements, goals and concrete plans. This course must be taken at DeVry. Prerequisite: Upper-term status / 2-2


Critical Thinking and Problem-Solving
Course Number COLL-148
Credits 5.0

This course focuses on identifying and articulating skills needed for academic and professional success. Coursework provides instruction and practice in critical thinking and problem-solving through analysis of critical reading and reasoning, as well as through examination of problem-solving methodologies. Students learn to work in teams, to identify and resolve problems, and to use research effectively to gather and evaluate relevant and useful information. / 3-3


Algebra for College Students
Course Number MATH-114
Credits 4.0

This Course Focuses On Systems Of Linear Equations; Radical And Rational Expressions; And Functions Where Linear, Quadratic, Exponential And Logarithmic Functions Are Emphasized Using Application Problems And Modeling. The Minimum Requirement To Pass This Course Is 80 Percent, And Grades Of C And D Are Not Assigned. Eligibility To Enroll In The Course Is Based On Placement Results, Or Successful Completion Of Math-092 Or Math-102. / 4-4


Fundamentals of Human Anatomy and Physiology with Lab
Course Number BIOS-105
Credits 4.0

This course provides a “road map” perspective of human body structure and function. Topics include cell structure and function, and a survey of all major systems of the human body. The connections and inter-working relationships among systems are introduced. Lab work includes computer exercises and simulation activities, as well as observation related to topics covered. / 5-4


Financial Accounting
Course Number ACCT-212
Credits 4.0

This Course Focuses On Ways In Which Financial Statements Reflect Business Operations And Emphasizes Use Of Financial Statements In The Decision-making Process. The Course Encompasses All Business Forms And Various Sectors Such As Merchandising, Manufacturing And Services. Students Make Extensive Use Of Spreadsheet Applications To Analyze Accounting Records And Financial Statements. Prerequisites: Comp-100 And Math-114 / 4-4


Data Analysis with Spreadsheets with Lab
Course Number BIS-155
Credits 4.0

This course focuses on analyzing business situations using current spreadsheet software. Using data derived from real-world business situations, students learn to use appropriate spreadsheet software features to organize, analyze and present data, as well as to make business decisions. Through personal database technology such as Access, the course also introduces basic database concepts. Prerequisite: COMP-100 / 4-3


Introduction to Business and Technology
Course Number BUSN-115
Credits 3.0

This course introduces business and the environments in which businesses operate. Students examine the roles of major functional areas of business and interrelationships among them. Organizational theories and techniques are examined, and economic, cultural, political and technological factors affecting business organizations are evaluated. / 3-3


Computer Applications for Business with Lab
Course Number COMP-100
Credits 3.0

This course introduces basic concepts and principles underlying personal productivity tools widely used in business such as word processors, spreadsheets, email and web browsers. Students also learn basic computer terminology and concepts. Hands-on exercises provide students with experience in use of PCs and current personal productivity tools. / 3-2


Database Essentials for Business with Lab
Course Number BIS-245
Credits 5.0

Students in this course learn to design relational databases and to build database applications, including tables, queries, forms, reports and macros. Also addressed is implementation of basic database security, backup and recovery procedures. Generating reports and meeting business requirements are emphasized. Prerequisite: BIS-155 / 5-4


Consumer Behavior
Course Number MKTG-310
Credits 4.0

Students in this course analyze consumer purchasing behavior as it relates to development of marketing mix programs. Important considerations include economic, psychological, cultural, cognitive and social factors. Prerequisite: BUSN-319 / 4-4


Market Research
Course Number MKTG-320
Credits 4.0

Students in this course analyze various market research techniques, including methodology used to gather information for decision-making. Emphasis is placed on methods and techniques for collecting, analyzing, interpreting and disseminating primary and secondary data for final end-use. Prerequisite: BUSN-319 / 4-4


Advertising and Public Relations
Course Number MKTG-410
Credits 4.0

This course introduces the field of advertising and public relations. Topics include media relations; media buying; determining appropriate media; promotions; public relations and publicity development tools; methods for improving customer satisfaction; relationship-building strategies; and ethics in advertising and public relations. Prerequisite: BUSN-319 / 4-4


Salesmanship
Course Number MKTG-420
Credits 4.0

This course addresses the complex and demanding responsibilities of sales personnel, including forecasting; territory management; understanding customer expectations and buyer behavior; gathering feedback; communicating; budgeting; and relating sales goals to marketing goals. Prerequisite: BUSN-319 / 4-4


International Marketing
Course Number MKTG-430
Credits 4.0

This Course Provides A Conceptual Framework For Marketing Internationally, Whether Exporting Or Establishing A Multinational Enterprise (mne). Students Explore Development Of International Marketing Programs, As Well As Various Macroenvironmental Factors That Affect Decision-making In An International Setting. Prerequisite: Busn-319 / 4-4


Creativity, Innovation and New Product Development
Course Number SBE-330
Credits 4.0

This course concentrates on the processes of creativity and innovation as tools for marketers and small business managers. Students identify opportunities for using these processes and apply them to implementing and expanding product lines in corporate and entrepreneurial ventures. A structure for introducing new products is presented. Prerequisite: BUSN-319 / 4-4


Internet Marketing
Course Number ECOM-340
Credits 4.0

This course provides a review of traditional marketing strategies and demonstrates their use in building a viable online business. Emphasis is placed on coordinating Internet marketing activities with existing traditional marketing. Steps to develop a company’s Internet presence are also discussed. Prerequisite: BUSN-319 / 4-4


Program description: Students in DeVry’s Business Administration program develop
competency in applying technology to business strategy, management and decision-making through case studies, team projects,
Internet use and web page development, as well as computer
applications and systems integration. The program offers majors
(concentrations in Illinois, New York and Pennsylvania) as shown in
the following program outline, as well as general business options,
which students may take in lieu of a specific major/concentration.

Sales Courses at Jones International University

Program Name: BABC in Sales and Marketing
Integrating Sales and Marketing with Service
Course Number BC400
Credits 3.0

This course teaches students how to manage a unified, integrated brand that gains and retains market share as well as improves profitability. Course content examines a marketing manager’s constraints and strategies that help achieve high brand equity and create market value that far exceeds the tangible aspects of the product or service. The course project, Integrated Marketing Plan: Selecting Strategies for Building Brand Equity, is an integrated analysis and cohesive plan that can be used to build a solid brand and that captures brand equity and value. Students analyze a currently underperforming brand to develop the final project that will include specifications for the product, branding, and image decisions, as well as the channel (or Push portion) and the customer (or Pull portion) of the integrated marketing communication (IMC)


Communicating with Markets through IMC
Course Number BC401
Credits 3.0

This Course Focuses On Communicating With Consumers Through The Process Of Integrated Marketing Communications (imc). Students Investigate A Wide Range Of Topics Related To The Role Of Imc In The Marketing Mix That Include: Integrating A Variety Of Media Options Into The Marketing Mix, Including Sales Promotions, Social Network Marketing, Guerrilla Marketing, And Trade And Consumer Advertising Managing The Communication Mix Determining The Communication Budget And Which Media Options To Buy Integrating All Communications Into A Media Plan And Schedule The Course Project, Integrated Marketing Communications Plan: A Comprehensive Plan For Implementing The Communication Strategy Of A Product/brand, Focuses Students On Developing Significant Elements Of An Imc Plan For A Product Or Brand


Managing the Sales Force
Course Number BC402
Credits 3.0

This course exposes students to core sales principles so as to gain an understanding of managerial roles, duties, and tasks. Specifically, topics include finding and keeping top talent, organizational analysis, leadership challenges, sales planning, and performance evaluation. The final project, Performance Report: Evaluation and Recommendations, is a study and analysis of a sales organization. Compiled throughout the course, the report includes a description of the current situation, potential areas of concern, and recommendations on how to improve the performance of the chosen client organization


Orientation - Successful Online Learning
Course Number JIU101

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Critical Thinking and Creative Problem Solving
Course Number CRT100
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth.This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree. .


The Writing Process
Course Number ENG100
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Art Appreciation
Course Number ART101
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Composition
Course Number ENG101
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


English Literature
Course Number ENG102
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Introduction to Computer Information Systems
Course Number IT102
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


College Mathematics
Course Number MATH101 C
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Science and Technology
Course Number SCI201
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Physics of Modern Technology I
Course Number SCI202
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Physics of Modern Technology II
Course Number SCI203

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Fundamentals of Public Speaking
Course Number SPCH101 F

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Using the Internet in Business
Course Number BBA311

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Business Presentations
Course Number BC322

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Organizational Communication
Course Number BC345

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Human Communication
Course Number BC350

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Fundamentals of Business Writing
Course Number BC352

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Business Communication Contexts
Course Number BC355

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Communication Technologies
Course Number BC360

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Public Relations
Course Number BC370

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Intercultural Communication
Course Number BC372

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


The Evolution of Communication Media
Course Number BC375

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Team Communication
Course Number BC380

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Making Ethical Management Decisions
Course Number ETH401
Credits 4.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Introduction to Business
Course Number BBA101

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


History of Business
Course Number BBA110

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.



Financial Flow - Follow the Money
Course Number BBA210

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Introduction to Management
Course Number BBA211

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Technical Writing
Course Number BBA212

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


The Art of Human Experience
Course Number BC300

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Business Mathematics
Course Number MATH301

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Human and Cultural Geography
Course Number GEOG201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


History of World Literature
Course Number HIST201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Peace and Conflict Studies
Course Number HUM201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Intermediate Algebra
Course Number MATH201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Psychology of the Organization
Course Number PSY201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Leadership
Course Number BC403
Credits 3.0

This course focuses on the study of leadership both in theory and in practice. Students will consider what it means to be a leader,and how to carry out the tasks of leadership from a variety of perspectives. Along the way, students will assess their own leadership strengths and limitations, and develop a Personal Leadership Profile. They will examine such topics as: The personal traits and qualities of an effective leader Leadership skills, strategies, and styles Leading with vision and inspiration Leading in a global, multicultural society For the course project, Personal Leadership Profile: A Self-reflective Case Study, students will conduct a case study of a leader of their choice whom they admire and about whom they can gather substantial research. Each week, they will analyze a different dimension of the selected leader's strengths and limitations (such as personal traits, behavioral styles, situational responsiveness,communication skills, relationship-building, and more). They will also evaluate their own strengths and limitations on these same leadership dimensions. Prerequisites: At least 80% of the student's coursework must be completed.


Business Communication Capstone
Course Number BC491

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Program description: BABC in Sales and Marketing
Laying the groundwork for excellence. The ability to compete in the fast-moving, creative arena of sales and marketing requires
core competency in effective marketing strategies, consumer habits, e-commerce, best business practices, and managing sales
forces. This specialization gives you the competitive edge by providing both broad knowledge and practical experience in sales
and marketing theory and techniques along with a comprehensive foundation in business communication.

Program Name: BBA in Sales and Marketing Management
Orientation - Successful Online Learning
Course Number JIU101

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Critical Thinking and Creative Problem Solving
Course Number CRT100
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth.This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree. .


The Writing Process
Course Number ENG100
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Art Appreciation
Course Number ART101
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Composition
Course Number ENG101
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


English Literature
Course Number ENG102
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Introduction to Computer Information Systems
Course Number IT102
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


College Mathematics
Course Number MATH101 C
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Science and Technology
Course Number SCI201
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Physics of Modern Technology I
Course Number SCI202
Credits 3.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Physics of Modern Technology II
Course Number SCI203

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Fundamentals of Public Speaking
Course Number SPCH101 F

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Introduction to Business
Course Number BBA101

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


History of Business
Course Number BBA110

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.



Financial Flow - Follow the Money
Course Number BBA210

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Introduction to Management
Course Number BBA211

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Technical Writing
Course Number BBA212

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


The Global Marketplace
Course Number BBA301
Credits 3.0

This course examines how to compete in the global electronic marketplace with an enduring product or service. Students learn how to scan the competitive environment and develop a viable marketing mix that is globally competitive.


Marketing Management
Course Number BBA304
Credits 3.0

This course examines fundamental concepts and issues in marketing. Students will learn to analyze an organization’s marketing environment and its potential customers. Based on these insights, students will discuss the key functions of marketing, which consist primarily of decisions related to product, price, place (distribution), and promotion.


Introductory Economic Theory
Course Number BBA305
Credits 3.0

This foundational course in economic theory provides students with a unified framework for understanding local and global economies. Beginning with a study of the macroeconomic environment, the course presents a coherent world view of how the world works, with the adaptation of the “circular flow of income” to accommodate the participants, institutions, products and services, and prices that form the full “circular flow of the economy.” In addition to the introduction of key concepts, this class enables students to critically evaluate theoretical models and to survey methods and data for an economic analysis that can serve, for example, as the basis of an organization’s economic strategy.


Financial Accounting
Course Number BBA306
Credits 3.0

This course explores the topic of using financial data to make business decisions and to evaluate performance in the fast-moving information age. Students will learn to use the balance sheet, the income statement, the statement of cash flows, and the statement of retained earnings as tools for evaluation and analysis.


Finance
Course Number BBA307
Credits 3.0

This course addresses financial management from the perspective of a financial manager at a medium to large company. Students will examine topics such as the financial environment, interest rates, financial statements, the time value of money, and risk and return. These concepts will be applied through the study of bond and stock valuation, the cost of capital, and capital budgeting.


Management
Course Number BBA310
Credits 3.0

This course examines the fundamental tasks that comprise the manager's job in organizations today. It explores strategies managers utilize in their role: decision-making, planning, organizing, controlling, and innovating.


Marketing Research
Course Number BBA431
Credits 3.0

This course examines commonly used marketing research methods and their application in real-world marketing contexts. Marketing research is the process of obtaining appropriate information about a company’s markets and analyzing and interpreting such information to make better marketing decisions.


Global Strategies
Course Number BBA484
Credits 3.0

This course grounds students in a field-tested framework for the design and implementation of successful global strategies for business. Globalism is a 21st century fact of business, and this course helps students to master its risks and to profit.


Organizational Communication
Course Number BC345

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Fundamentals of Business Writing
Course Number BC352

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Making Ethical Management Decisions
Course Number ETH401
Credits 4.0

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Human and Cultural Geography
Course Number GEOG201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


History of World Literature
Course Number HIST201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Peace and Conflict Studies
Course Number HUM201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Intermediate Algebra
Course Number MATH201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Psychology of the Organization
Course Number PSY201

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Using the Internet in Business
Course Number BBA311

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Business Communication Contexts
Course Number BC355

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Intercultural Communication
Course Number BC372

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Team Communication
Course Number BC380

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Negotiation and Conflict Management
Course Number BC465
Credits 3.0

This course presents a comprehensive process for conflict management, from needs assessment to final program evaluation. Students will explore topics such as: Assessment of various dimensions of conflict, including structural, psychological, and interactional Conflict intervention strategies, including negotiation, conversation, problem solving, dialogue, mediation, and arbitration Evaluation of conflict management programs and strategies The course project, Conflict Assessment Report: Analyzing and Managing Organizational Conflict, engages students in identifying an organizational conflict, assessing its dimensions, analyzing it from three theoretical perspectives, determining what interventions strategies have been attempted, recommending strategies for managing the conflict, and proposing options for evaluating the success of their conflict management plan.


Collaboration Technology Systems
Course Number BC470
Credits 3.0

This course focuses on collaborative technology systems’ influence on the content, context, and processes of professionals and organizations. Current developments in collaborative technologies and research about applying them to create measurable value and affect society at large are highlighted. The course project, Collaborative Technology Analysis: Evaluating Key Factors Contributing to Collaboration in Organizations, is a report of benchmarked assessments of collaboration in an organization. Students evaluate the factors of technology, culture,economics, and politics to obtain scores reflecting the perceived level of collaboration. The final report includes the results of these assessments along with a project for improving the collaboration capability of an organization.


Organizational Training and Development
Course Number BC475
Credits 3.0

This course examines the role of training and development in organizations to support business strategy. Course content focuses on the design, development, implementation, and evaluation of training programs from a global perspective. The course project, Training Proposal: Developing Employee Orientation Training for a Global Audience, is a proposal prepared for senior management in a company that has employees in several international locations. The focus of the training is on helping new employees become aligned with a newly formulated mission, vision statement, and business goals. The proposal addresses the design, development, implementation, and evaluation of the new employee orientation training course.


Business Mathematics
Course Number MATH301

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.


Integrating Sales and Marketing with Service
Course Number BC400
Credits 3.0

This course teaches students how to manage a unified, integrated brand that gains and retains market share as well as improves profitability. Course content examines a marketing manager’s constraints and strategies that help achieve high brand equity and create market value that far exceeds the tangible aspects of the product or service. The course project, Integrated Marketing Plan: Selecting Strategies for Building Brand Equity, is an integrated analysis and cohesive plan that can be used to build a solid brand and that captures brand equity and value. Students analyze a currently underperforming brand to develop the final project that will include specifications for the product, branding, and image decisions, as well as the channel (or Push portion) and the customer (or Pull portion) of the integrated marketing communication (IMC)


Communicating with Markets through IMC
Course Number BC401
Credits 3.0

This Course Focuses On Communicating With Consumers Through The Process Of Integrated Marketing Communications (imc). Students Investigate A Wide Range Of Topics Related To The Role Of Imc In The Marketing Mix That Include: Integrating A Variety Of Media Options Into The Marketing Mix, Including Sales Promotions, Social Network Marketing, Guerrilla Marketing, And Trade And Consumer Advertising Managing The Communication Mix Determining The Communication Budget And Which Media Options To Buy Integrating All Communications Into A Media Plan And Schedule The Course Project, Integrated Marketing Communications Plan: A Comprehensive Plan For Implementing The Communication Strategy Of A Product/brand, Focuses Students On Developing Significant Elements Of An Imc Plan For A Product Or Brand


Managing the Sales Force
Course Number BC402
Credits 3.0

This course exposes students to core sales principles so as to gain an understanding of managerial roles, duties, and tasks. Specifically, topics include finding and keeping top talent, organizational analysis, leadership challenges, sales planning, and performance evaluation. The final project, Performance Report: Evaluation and Recommendations, is a study and analysis of a sales organization. Compiled throughout the course, the report includes a description of the current situation, potential areas of concern, and recommendations on how to improve the performance of the chosen client organization


Leadership
Course Number BC403
Credits 3.0

This course focuses on the study of leadership both in theory and in practice. Students will consider what it means to be a leader,and how to carry out the tasks of leadership from a variety of perspectives. Along the way, students will assess their own leadership strengths and limitations, and develop a Personal Leadership Profile. They will examine such topics as: The personal traits and qualities of an effective leader Leadership skills, strategies, and styles Leading with vision and inspiration Leading in a global, multicultural society For the course project, Personal Leadership Profile: A Self-reflective Case Study, students will conduct a case study of a leader of their choice whom they admire and about whom they can gather substantial research. Each week, they will analyze a different dimension of the selected leader's strengths and limitations (such as personal traits, behavioral styles, situational responsiveness,communication skills, relationship-building, and more). They will also evaluate their own strengths and limitations on these same leadership dimensions. Prerequisites: At least 80% of the student's coursework must be completed.


BBA Capstone
Course Number BBA490
Credits 3.0

This course focuses on the demonstration of knowledge, skills, and abilities required for graduation from the Jones International University BBA program. Students will gain experience in designing a career goal statement, developing a professional development plan, and building a résumé.


Program description: Despite having their own distinct business functions, sales and marketing often work
interdependently to meet and exceed corporate objectives. In this degree specialization, you will study the foundations of both of
these areas to gain a depth of relevant knowledge of each.
Degree Learning Objectives:
Integrate Marketing, Sales and Service into a complete model of marketing for an organization
Identify and develop communication strategies for linking a firm’s vision, mission, marketing plan and customers
Understand core sales principles, and the managerial roles, duties and tasks related to the sales process
Identify leadership qualities and to assess the effectiveness for future, personal, career directions
Develop foundational business knowledge and skills through the core courses
Who should enroll:
Students who are interested in developing careers in either sales or marketing or those who currently hold positions in either area
but need more specialized instruction on theory, techniques and effective management of each function to enhance and advance
their careers. This degree will also assist sales managers and directors who want to learn how to coordinate both of the business
functions and to leverage each to increase bottom-line performance.

Sales Courses at Rasmussen College

Program Name: Business Mgmt Associates - Marketing and Sales
Sales Techniques
Course Number B140
Credits 4.0

An introductory course in sales emphasizing the principles and practices of a professional salesperson. Course focus is on the information, skills, and activities necessary for success in today’s marketplace. Prerequisite: none


Principles of Retailing
Course Number R200
Credits 4.0

This course is an overview of retail management, including organization, merchandising, retail sales, customer service, personnel management, and operations. Prerequisite: none


Principles of Advertising
Course Number B263
Credits 4.0

Theory, principles and functions of advertising, its role and its social and economic structure. Newspapers, magazines, radio and television area reviewed as advertising media Prerequisite: Principles of Marketing


Foundations of English II
Course Number B098
Credits 4.0

This course emphasizes mastery of grammar and punctuation usage, paragraph structure, and strategy. Prerequisite: Placement determined by placement test score.


Foundations of Math
Course Number B099
Credits 4.0

This course is a study of the fundamentals of mathematics in the following areas: addition, subtraction, multiplication, division, fractions, decimals, and percentages. Prerequisite: Placement determined by placement test score.


English Composition
Course Number G124
Credits 4.0

This course is intended to help students develop their ability to write and express ideas in an organized, unified, coherent manner that reflects an appropriate awareness of purpose and audience. Through writing, reading, and discussion, students will learn to synthesize their thoughts as they communicate more effectively. Course concepts are applied to essays, research projects, and specialized writing. Regular writing and revision will improve students’ grammar, punctuation and usage skills. Prerequisite: Passing grade in Foundations of English II or placement determined by STEP assessment score.


Introduction to Communication
Course Number G141
Credits 4.0

The course will introduce students to basic models and theories of the communication process. Students will learn about a variety of elements involved in communication. They will also explore how factors such as race, ethnicity, age, socioeconomic status, and gender influence communication. Students will focus on developing an awareness of the effects of various types of communication on themselves and others. They will also develop practical skills for improving their ability to communicate in personal, social and professional contexts. Specific topics will include perception, selfconcept, verbal and non-verbal communication, effective listening and communicating in culturally diverse settings. Prerequisite: none


Oral Communication
Course Number G227
Credits 4.0

The oral communication course: (1) develops awareness of the communication process; (2) provides inventional, organizational and expressive strategies; (3) promotes understanding of and adaptation to a variety of communication contexts; and (4) emphasizes critical skills in listening, reading, thinking and speaking. Prerequisite: none


Humanities
Course Number G125
Credits 4.0

Conversational Spanish
Course Number G238
Credits 4.0

Introduction to Literature
Course Number G230
Credits 4.0

This course offers an introduction to the most common literary genres: fiction, poetry, drama, and literary non-fiction. Students will study the basic elements of each genre, learn how to compare genres, become familiar with sample texts that illustrate the particularities of each genre, and practice the skills of analyzing and writing about literary texts. Reading and analysis of texts will include a variety of literary forms and periods. Students will engage in approaches to determine literary meaning, form, and value. Prerequisite: none [English Comp. recommended]


Ethics
Course Number G225
Credits 4.0

Introduction to Critical Thinking
Course Number G224
Credits 4.0

A study of the rules of valid judging and reasoning, both inductive and deductive, in a traditional, language-centered context rather than a symbolic context. Logical analysis of both formal and informal fallacies and of the consistency and logical consequences of a given set of statements. Logical analysis is applied to concrete problems dealing with our knowledge of reality. Prerequisite: English Composition


Writing About Literature
Course Number G220
Credits 4.0

Creative Writing
Course Number G201
Credits 4.0

Film Appreciation
Course Number G145
Credits 4.0

College Algebra
Course Number G233
Credits 4.0

40 hours, 4 credits This course provides students with the skills to achieve mastery of algebraic terminology and applications including, but not limited to, real number operations, variables, polynomials, integer exponents, graphs, factoring, quadratic equations, and word problems. Prerequisite: Passing grade in Foundations of Math or placement determined by STEP assessment score.


Structure and Function of the Human Body
Course Number G150
Credits 4.0

This course provides a working knowledge of the structure and function of the human body. A general introduction to cells and tissues is followed by study of the anatomy and physiology of the skeletal and muscular systems. The student is introduced to the nervous, cardiovascular, respiratory, digestive, urinary, reproductive, and endocrine systems. Prerequisite: none


Introduction to Geology
Course Number G245
Credits 4.0

Examines basic geologic principles from a physical or historical perspective. Includes such topics as the formation of rocks and minerals; internal and external processes modifying the earth’s surface and phenomena; and the evolutionary history of the earth, including its life forms, oceans and atmosphere.


Introduction to Astronomy
Course Number G239
Credits 4.0

Examines astronomical phenomena and concepts, including the solar system, stars and galaxies, planetary motions, atoms and radiation, and the origin and evolution of the universe. Prerequisite: none


Introduction to Human Biology
Course Number G215
Credits 4.0

Students will explore fundamental concepts of human biology. They will examine cell structure and function, body systems, and biochemistry. They will also learn basic concepts of genetics and evolution. Students will explore the relationship of human populations and the ecosystem. Prerequisites: none


Principles of Macroeconomics
Course Number G203
Credits 4.0

Introduction to national income theories, economic fluctuations and growth, money and banking, and international economics. Prerequisite: none


Principles of Microeconomics
Course Number G204
Credits 4.0

Introduction to price theories, the behavior of the firm under varying market conditions and the behavior of the consumer. Prerequisite: none


Financial Accounting II
Course Number A141
Credits 4.0

This course is a further continuation of Financial Accounting I and will stress financial statement analysis for partnerships and corporations. It will also emphasize corporate accounting, corporate issuing and investing in debt and equity securities, financial and cash-flow analysis, and decisionmaking. The course will include manufacturing accounting methods used for budgeting and forecasting. Prerequisite: Financial Accounting I


Career Development
Course Number E242
Credits 2.0

The course is designed to study the personal and professional characteristics necessary for obtaining and maintaining suitable employment. The student will assemble a complete job-seeking portfolio including his/her resume and references, letters of application and appreciation, documentation of work and educational history, and demonstration of skills through examples of student work. The course includes an in-depth study of selfmarketing approaches, job interviewing techniques and professionalism as well as participation in a mock interview. Prerequisite: none


Computer Applications and Business Systems Concepts
Course Number D132
Credits 3.0

40 hours, 3 credits This course teaches students basic to advanced computer concepts and skills, including creating and modifying Word documents, designing databases, spreadsheet creation and analysis, using the Internet and e-commerce tools, and creating presentations with enhanced features and web tools. Prerequisite: none


Business Ethics
Course Number B293
Credits 4.0

This course presents an examination of current moral and ethical issues that arise in the world of business, as well as an analysis of the main theories of moral obligation, right and wrong action, and good and bad values. Prerequisite: none


Business Capstone
Course Number B280
Credits 2.0

This course is designed to allow students to integrate the knowledge and skills gained in the Business Management Associate Degree program. Through case analysis, class discussion, and supervised field experience, students will synthesize and demonstrate their understanding of core business concepts via completion of a Capstone project. Prerequisite: Students must be enrolled in the Business Associate’s Degree program and in their last or second-to-last quarter.


Professional Communication
Course Number B271
Credits 4.0

This course teaches communication theory and skills for developing professional documents and oral presentations for audiences in diverse communities and disciplines. To equip students to communicate effectively, this course emphasizes thinking and writing within global contexts, in collaborative situations, and in various electronic environments. Prerequisite: Passing grade in Foundations of English II or placement determined by STEP assessment score.


Business Law
Course Number B234
Credits 4.0

This course presents fundamental principles of law applicable to business transactions. The course relates areas of legal environment of business and sales contracts. Principles of law that apply to government, regulations, commercial paper, property, bailments, agency and business organizations are addressed. Prerequisite: none


Principles of Management
Course Number B232
Credits 4.0

This course serves as an introduction to the marketing concept, integrating seven key marketing perspectives. Topics include consumer buying behavior, business-to-business markets and organizational buying behavior, market research techniques, fundamental pricing concepts, marketing channels and logistics, integrated marketing communications, and marketing’s role in electronic commerce. Prerequisite: none


Principles of Finance
Course Number B230
Credits 4.0

This course is a study of financial institutions, investment techniques, and financial management. Students will examine acquisition of funds, cash flow, financial analysis, capital budgeting, working capital requirements, and capital structure. Prerequisite: Financial Accounting I


Introduction to Human Resource Management
Course Number B165
Credits 4.0

This course is an introduction to the management and leadership of an organization’s human resource. It explores the importance of establishing or administrating the goals, policies, and procedures of the organization. Topics discussed include: communication, employee benefits, interview techniques, motivation, safety, hiring, discipline, and employment guide lines.


Introduction to Business
Course Number B136
Credits 4.0

This course is a study of the characteristics and functions of business in a free enterprise environment and how business impacts the economy in which we live. Characteristics studied may include opportunities, organizations, management, marketing, analysis and any other activities related to general ownership and operation. Prerequisite: none


E-Commerce
Course Number B218
Credits 4.0

40 hours, 4 credits This course is designed to introduce students to new models for the practice of business as it is affected by new technologies. From ethical issues related to customer privacy to the problems related to timely contract fulfillment, this course engages the student in analyzing the potentials and problems the Internet offers. Topics covered include a survey of strategies and organizational models for new and existing businesses on the Internet, the impact of e-commerce on customer relations (advertising, marketing, customer service), using information technologies for accounting, managing inventories and security, and designing strategies for keeping current with changes in the practice of e-business. Prerequisite: none


Program description: Graduates of this degree
program know major concepts
in accounting, business, business
ethics, business law, and
finance. They can demonstrate
management skills including
planning and decision making,
organizing, controlling, and
leading employees. They can
interpret basic financial data
and perform basic accounting
skills. They can use computer
applications for the business
environment. Graduates value
critical thinking, communication,
diverse perspectives, technology
and information literacy, and
lifelong learning.

Sales Courses at Ashworth College

Program Name: Intro to Sales
Lesson 1: Developing a Personal Selling Philosophy for the New Economy

Personal selling in the age of information; consultative selling; strategic selling; partnering; value creation; employment settings in selling today; learning to sell.


Lesson 2: Developing a Relationship Strategy

Developing a relationship strategy; thought processes that enhance your relationship strategy; nonverbal strategies; conversational strategies; making ethical decisions; a personal code of ethics that adds value.


Lesson 3: Developing a Product Strategy

Creating product solutions; becoming a product expert; know your company; know your competition; sources of product information; feature-benefit strategy; product positioning; adding value – a future perspective.


Lesson 4: Developing a Customer Strategy

Developing a customer strategy; complex nature of customer behavior; buying motives; how customers make buying decisions; prospecting; sources of prospects; qualifying the prospect; organizing prospect information; sales forecasting.


Lesson 5: The Consultative Sales Presentation

Developing the presentation strategy; planning the preapproach; the six-step presentation plan; the approach; consultative sales; need discovery and satisfaction; product selection; creating a persuasive presentation strategy that adds value.


Lesson 6: The Sales Demonstration; Negotiating Buyer Concerns

Importance of the sales demonstration; planning demonstrations that add valu; proof devices for effective demonstrations; buyer concerns and problems; strategies for negotiating buyer concerns.


Lesson 7: Closing and Servicing the Sale

Closing the sales, yesterday and today; guidelines for closing the sale; confirming the partnership when the buyer says yes; building and strengthening partnerships with customer service; partnering with an unhappy customer.


Lesson 8: Managing Yourself, Managing Communications and Managing the Sales Force

Time and territory management; managing records, stress and selling relationships; communication-style model, bias and flexibility; sales management functions; recruiting and selecting salespeople; orientation and training; motivation; compensations plans; assessing sales force productivity.


Program description: The Introduction to Sales Course is comprised of 8 comprehensive lessons. Everything is easy to follow, yet challenging and stimulating at the same time. Each lesson begins with a subject matter preview and objectives, an introductory note from your instructor and a vocabulary builder of new words and terms.
Next comes the reading assignment. Practice exercises help you check and review what you've learned. At the end of the lesson is an open-book exam, which you may take online.
Personal selling in the age of information; consultative selling; strategic selling; partnering; value creation; employment settings in selling today; learning to sell.
Developing a relationship strategy; thought processes that enhance your relationship strategy; nonverbal strategies; conversational strategies; making ethical decisions; a personal code of ethics that adds value.
Creating product solutions; becoming a product expert; know your company; know your competition; sources of product information; feature-benefit strategy; product positioning; adding value – a future perspective.
Developing a customer strategy; complex nature of customer behavior; buying motives; how customers make buying decisions; prospecting; sources of prospects; qualifying the prospect; organizing prospect information; sales forecasting.
Developing the presentation strategy; planning the preapproach; the six-step presentation plan; the approach; consultative sales; need discovery and satisfaction; product selection; creating a persuasive presentation strategy that adds value.
Importance of the sales demonstration; planning demonstrations that add valu; proof devices for effective demonstrations; buyer concerns and problems; strategies for negotiating buyer concerns.
Closing the sales, yesterday and today; guidelines for closing the sale; confirming the partnership when the buyer says yes; building and strengthening partnerships with customer service; partnering with an unhappy customer.

Sales Courses by State & City

Top 20 US Sales Schools (campus and online)

University of Pennsylvania
Total Programs 188
Number of Subjects 140
Rank in USA 5th
New York University
Total Programs 204
Number of Subjects 146
Rank in USA 13th
University of Wisconsin-Madison
Total Programs 215
Number of Subjects 164
Rank in USA 23rd
University of Minnesota-Twin Cities
Total Programs 279
Number of Subjects 183
Rank in USA 31st
Texas A & M University
Total Programs 167
Number of Subjects 135
Rank in USA 36th
Michigan State University
Total Programs 220
Number of Subjects 164
Rank in USA 45th
North Carolina State University at Raleigh
Total Programs 175
Number of Subjects 137
Rank in USA 70th
Syracuse University
Total Programs 152
Number of Subjects 133
Rank in USA 89th
Fordham University
Total Programs 108
Number of Subjects 92
Rank in USA 93rd
Louisiana State University and Agricultural & Mechanical College
Total Programs 139
Number of Subjects 125
Rank in USA 121st
Rochester Institute of Technology
Total Programs 1
Number of Subjects 108
Rank in USA 137th
University of Kentucky
Total Programs 167
Number of Subjects 139
Rank in USA 152nd
Illinois Institute of Technology
Total Programs 94
Number of Subjects 88
Rank in USA 179th
Quinnipiac University
Total Programs 85
Number of Subjects 82
Rank in USA 193rd
Georgia State University
Total Programs 123
Number of Subjects 109
Rank in USA 210th
West Chester University of Pennsylvania
Total Programs 85
Number of Subjects 95
Rank in USA 211th
Harding University
Total Programs 105
Number of Subjects 105
Rank in USA 224th
Bowling Green State University-Main Campus
Total Programs 170
Number of Subjects 143
Rank in USA 254th
Simmons College
Total Programs 83
Number of Subjects 87
Rank in USA 264th
Eastern Michigan University
Total Programs 203
Number of Subjects 150
Rank in USA 347th