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Accredited Online Advertising Programs

Liberty University Online, the highest ranking school below, will train students through its advertising programs to become advertisers, advertising specialists, marketing specialists, marketers, etc. and set them up well for future employment. At present, there are 35,760 people employed as advertising and promotions managers alone in the US, and their average annual salary is $97,670. Market research analysts make on average $67,500 per year and there are about 226,410 of them employed today according to the US Bureau of Labor Statistics.

• selling an ad to the newspaper
• designing art work for a magazine ad
• conducting market research

• Brand Packaging »
• Adcrafter »
• Journal of Advertising Research »
• advantages »
• Brand Marketing »
• Advertising Age »
• Adweek »
• Retail Ad World »
• Journal of Advertising »
• Design & Display Ideas »

• American Association of Advertising Agencies »
• Direct Marketing Association »
• Outdoor Advertising Association of America »
• Online Publishers Association »
• International Advertising Association »
• Interactive Advertising Bureau »
• The Advertising Council »
• Advertising Association »
• Advertising Research Foundation »
• The Unifying Voice for Advertising (AAF) »

Ranked by Excellence

[?]	98
Total Programs	58
Subject Areas	65





BS in Business Marketing

Through Liberty University's Bachelor of Science in Business – Marketing program you will master marketing skills in advertising, market research, marketing and consumer behavior. You will develop skills critical to understand the needs and preferences of consumers and develop that into product offerings that meet their needs. Furthermore, you will master business skills in general business, accounting, economics, and finance, examining both the domestic and the international marketplace. Liberty will effectively prepare you to serve as a business expert in the modern business world, integrating faith with learning in a professional atmosphere.

Prereq Degree	High school diploma or equivalent (GED).
Credit Transfer Restrictions	Only courses and degrees from regionally accredited institutions or those accredited by other accrediting agencies recognized by the U.S. Department of Education (e.g., SACS, TRACS, AABC, etc.) will be evaluated for transfer credit. Applicants must request that official transcripts be sent directly from the Registrar(s) of the previous school(s) to the Office of Admissions. These transcripts must be received before an admission decision will be made. Credit will be accepted for those courses that are equivalent to courses offered at Liberty in which applicants have made a grade of C or better. Transcripts are evaluated by the Registrar’s Office under the guidelines established by the Senate Committee on Academic and Admissions Standards. Undergraduate credit may be allowed for courses completed at military service schools if this credit is recommended in A Guide to the Evaluation of Educational Experiences in the Armed Services (ACE Guide). The work must also be applicable to the student’s program of study. Internship credit is not transferable.
Courses	Principles of Economics II » Business Communications » Business Law » International Business » Principles of Management » Corporate Finance » Principles of Marketing » Organizational Ethics » Strategic Planning/Business Policy » Money and the Financial System » Marketing Research » Promotion Strategy » Marketing Management » Principles of Accounting I » Principles of Accounting II »

[?]	97
Total Programs	239
Subject Areas	335





BSBA - Marketing

Kaplan University's online advanced start program could help you earn a Bachelor of Science in Business Administration in as little as two years. A completed bachelor's degree may give you the qualifications you need to increase your income potential and marketability in today's job market. Kaplan University's innovative online bachelor's degree program combines the career-oriented focus of a two-year degree with the academic curriculum of a four-year program. You could experience the flexibility of joining the workforce while pursuing your lifelong goals. This online degree program focuses on the knowledge, communication skills, critical thinking skills, and technical competencies required for a career in business or management. Kaplan University's programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, the University does not guarantee that graduates will be placed in any particular job or employed at all.

Concentration	Marketing
Prereq GPA	2.0 GPA
Prereq Degree	HS diploma, GED
Credit Transfer Restrictions	Credits earned in any combination of prior learning credit will not exceed 75 percent of the credits required for degree programs or 50 percent of the credits required for certificate programs. Prior learning credit includes: * College-level courses documented on a college transcript, or transfer credit (TC) * Experiential Credit (EC), or portfolio assessment * Credit by Examination (CC), which includes: o DANTES Subject Standardized Tests (DSSTs) o College Level Examination Program (CLEP) o Advanced Placement Program (AP) o Defense Language Proficiency Tests (DLPTs) o Educational Testing Service (ETS) Excelsior College Examinations o Other similar exams * Students must complete a minimum of 50 percent of the major requirements for their program, including the capstone course, at Kaplan University. * Applications for credit for previous education, training, experiential learning, or through the College Level Examination Program (CLEP) must be completed prior to the first day of the course for which the transfer credit is requested.
Courses	academic strategies for the business professional  » Accounting For Nonaccounting Majors » Accounting 1 » Macroeconomics » Business math » Introduction To Management » Human Resource Mangement  » Finance » Marketing » Managerial Accounting for Business Professionals » Organizational Behavior » Business Law » Marketing Research » Business Process Management » Managerial Economics » Management Capstone Externship » Marketing Research  » International Marketing » Marketing Management » Advertising in the Twenty-First Century » Consumer Behavior »

[?]	94
Total Programs	51
Subject Areas	254





A.S. in Marketing

The Associate of Science in Marketing Degree focuses on the essential ingredients necessary to identify and satisfy consumer needs. You will become familiar with the specialized skills of selling, advertising, retailing and market research. You can take your marketing courses online and gain an understanding of current marketing theory and practices with special attention to the “Four P’s” of the marketing mix: Product, Place, Promotion and Price. The Associate of Science in Marketing Degree may be taken on the way to completing a bachelor's degree or as a separate program. This program provides you with a variety of marketing and business courses necessary to function in a marketing environment. Success in certificate courses may help you decide whether you may want to pursue a bachelor's degree.

Prereq Degree	High school diploma or GED
Credit Transfer Restrictions	As a Post University Transfer Student, you will be able to: * Transfer in up to 90 credits toward your bachelor’s degree program * Transfer in all 60 credits from your Associate’s Degree toward a Post University Bachelor’s Degree in the same major * Receive undergraduate credits for Military and Life Experience* * Earn undergraduate credits for DANTES, CLEP and ACE courses
Courses	Advertising » Retailing » Industrial Marketing » College Reading & Writing » College Writing Workshop » Intro to Communications » World Civilization I » World Civilization II » College Algebra » Statistics » American National Government » Financial Accounting » Business Law I » Business Law II » Macroeconomics » Microeconomics » Principles of Management » Introduction to Computing » Principles of Marketing »

B.S. in Business Administration / Marketing

Graduates with a Bachelor of Science in Business Administration degree are among the most sought-after new hires. Post’s BSBA degree provides students with a thorough understanding of business. Our students study the ways in which data are gathered, organized, reported, marketed, and analyzed. They learn the key areas in which plans are developed and implemented, strategies devised, and decisions made. Students develop the skills, abilities, and personal characteristics that are needed to manage people, resources, and information effectively in a dynamic business environment. Students may choose a concentration in the following areas: accounting, finance, management, marketing, computer information systems, international business, entrepreneurship, or equine. Post University’s business administration program includes a comprehensive and rigorous curriculum that provides students with the skills and experiences they’ll need to succeed. Students take not only business courses, they also take courses in liberal arts, leadership, and personal development – all of which provide the breadth and depth of knowledge needed to become leaders in their chosen field. Post students also have a chance to build their resumes by participating in cooperative education or internship programs that give them hands-on, real-world work experience before they graduate. Post students have been able to participate in co-op and internship positions with organizations such as IBM, ESPN, U.S. Department of Commerce, and Citibank, among others.

Concentration	Marketing
Prereq Degree	High school diploma or GED
Credit Transfer Restrictions	As a Post University Transfer Student, you will be able to: * Transfer in up to 90 credits toward your bachelor’s degree program * Transfer in all 60 credits from your Associate’s Degree toward a Post University Bachelor’s Degree in the same major * Receive undergraduate credits for Military and Life Experience* * Earn undergraduate credits for DANTES, CLEP and ACE courses
Courses	Elective » College Reading & Writing » College Writing Workshop » Intro to Communications » Introduction to Computing » Human Resource Management » Organizational Behavior » Organizational Theory and Development » Business Policy Seminar » College Reading & Writing » College Writing Workshop » Intro to Communications » Introduction to Computing » Career Capstone » College Success Seminar » Quantitative Analysis » Managerial Communication » Financial Accounting » Macroeconomics » Principles of Management » Principles of Marketing » Managerial Accounting » Microeconomics » Professional Success Seminar »

B.S. in Marketing

Students enrolled in Herzing University's Bachelor of Science in Marketing program have the opportunity to learn about how to effectively market products. The curriculum covers areas such as consumer behavior, advertising, sales management, international marketing, and product development. Students also have a chance to develop strategic marketing strategies using fundamental aspects of marketing and management. The program concludes with either an internship or the completion of a capstone project.

Prereq Degree	High school diploma or GED
Credit Transfer Restrictions	As a Post University Transfer Student, you will be able to: * Transfer in up to 90 credits toward your bachelor’s degree program * Transfer in all 60 credits from your Associate’s Degree toward a Post University Bachelor’s Degree in the same major * Receive undergraduate credits for Military and Life Experience* * Earn undergraduate credits for DANTES, CLEP and ACE courses
Courses	Principles of Marketing » Introduction to Philosophy » Nutrition » Film: The Reel Experience » Systems Management » Art History I » Art History II » Creative Writing » Mass Media and Society » Marketing on the Internet » Introduction to Computing » English Composition » Principles of Management » Composition and Literature » Fundamentals of Psychology I » Financial Accounting » Speech Communications » Business Law I » College Algebra » Principles of Finance » Business Ethics » Macroeconomics » Managerial Accounting » Principles of Sociology » Logistics Management » World Civilization I » Microeconomics » Quantitative Analysis » Advertising » Marketing Management » Consumer Behavior » Organizational Behavior » E-Commerce: The Legal Context » Marketing Research » e-Government: The New Legal Environment of Business » Business Policy Seminar »

[?]	87
Total Programs	105
Subject Areas	341





BA/Public Relations and Marketing

Graduates of the major in Public Relations and Marketing will be able to develop an understanding and mastery of marketing and public relations functions. Emphasis is on creating a repertoire of communication skills in order to become an effective communicator across contexts, as well as to develop competence in using planning skills to create and implement marketing and public relations solutions to meet client’s needs. Graduates will be able to evaluate the effectiveness and appropriateness of marketing and public relations messages and engage in problem analysis, strategic planning, message development, and tactical solutions.

Prereq Info	http://www.ashford.edu/online/degrees/baprmdetails.php
Prereq GPA	2.00 cumulative GPA or higher For transfer students.
Prereq Degree	High school diploma required and GED is accepted
Special Instructions	Depending on the number of credits transferred in, you may be required to take one or both of Ashford University's® introductory courses: EXP 105 Personal Dimensions of Education and PSY 202 Adult Development & Life Assessment. If you enter the program with fewer than twenty-four (24) transferable credits, you are required to successfully complete EXP 105 as your first course, followed by PSY 202 as your second course. If you enter the program with twenty-four (24) or more transferable credits, you will be required to successfully complete PSY 202 as your first course.All Gen Ed classes listed on 1st degree (AA/Buisness) 46 Gen Ed credits required for all degree's.
Credit Transfer Restrictions	Ashford University accepts up to 90 transfer credits from a two-year, regionally accredited institution, including Associate of Arts in Science credits, toward a Bachelor's degree program. Transfer up to 99 approved credits toward your Bachelor's degree. Combine your previous coursework with up to 75 nontraditional credits to make the maximum transfer impact! # You can transfer up to 90 community college credits toward Ashford's Bachelor's programs, including AAS credits. # Credits you've earned toward an Associate's degree at an accredited community college might apply towards Ashford University's general education requirements. # Your lower division coursework may be equivalent to Ashford's upper division courses, so you won't have to repeat courses you have already taken. #You must earn a minimum of 18 credits at Ashford University.
Courses	Personal Dimensions of Education » Adult Development & Life Assessment » Management for Organizations » Principles of Marketing » Introduction to Advertising » Marketing Strategy » Marketing Research » Business Communications » International Marketing » Consumer Behavior » E-Business » Visual Literacy in Business » Media Writing & Editing » Public Relations Practices & Promotional Writing » Project Management » Personal and Organizational Ethics » PR/Marketing Capstone »

BA/Public Relations and Marketing - Information Systems

Graduates of the major in Public Relations and Marketing will be able to develop an understanding and mastery of marketing and public relations functions. Emphasis is on creating a repertoire of communication skills in order to become an effective communicator across contexts, as well as to develop competence in using planning skills to create and implement marketing and public relations solutions to meet client’s needs. Graduates will be able to evaluate the effectiveness and appropriateness of marketing and public relations messages and engage in problem analysis, strategic planning, message development, and tactical solutions.

Concentration	Information Systems
Prereq Info	http://www.ashford.edu/online/degrees/baprmdetails.php
Prereq GPA	2.00 cumulative GPA or higher For transfer students.
Prereq Degree	High school diploma required and GED is accepted
Special Instructions	Depending on the number of credits transferred in, you may be required to take one or both of Ashford University's® introductory courses: EXP 105 Personal Dimensions of Education and PSY 202 Adult Development & Life Assessment. If you enter the program with fewer than twenty-four (24) transferable credits, you are required to successfully complete EXP 105 as your first course, followed by PSY 202 as your second course. If you enter the program with twenty-four (24) or more transferable credits, you will be required to successfully complete PSY 202 as your first course. Below you will find the courses for this program beginning with the introductory courses. You have a choice in this program to take a standard program following the major course requirements or you may choose to add a specialization to your program. Please note that you must complete the major course requirements' capstone course before you can begin any specialization. Each specialization consists of four (4) courses, each worth three (3) credits.All Gen Ed classes listed on 1st degree (AA/Buisness) 46 Gen Ed credits required for all degree's.
Credit Transfer Restrictions	Ashford University accepts up to 90 transfer credits from a two-year, regionally accredited institution, including Associate of Arts in Science credits, toward a Bachelor's degree program. Transfer up to 99 approved credits toward your Bachelor's degree. Combine your previous coursework with up to 75 nontraditional credits to make the maximum transfer impact! # You can transfer up to 90 community college credits toward Ashford's Bachelor's programs, including AAS credits. # Credits you've earned toward an Associate's degree at an accredited community college might apply towards Ashford University's general education requirements. # Your lower division coursework may be equivalent to Ashford's upper division courses, so you won't have to repeat courses you have already taken. #You must earn a minimum of 18 credits at Ashford University.
Courses	Personal Dimensions of Education » Adult Development & Life Assessment » Management for Organizations » Principles of Marketing » Introduction to Advertising » Marketing Strategy » Marketing Research » Business Communications » International Marketing » Consumer Behavior » E-Business » Visual Literacy in Business » Media Writing & Editing » Public Relations Practices & Promotional Writing » Project Management » Personal and Organizational Ethics » PR/Marketing Capstone » Programming Concepts » Business Systems Analysis » Database Management Systems » Telecommunications & Networking Concepts »

[?]	61
Total Programs	96
Subject Areas	105





BS in Marketing

Grand Canyon University’s Bachelor of Science in Marketing program addresses the areas of servant leadership, innovation, entrepreneurial spirit, and business skills in order to develop the global citizens, critical thinkers, effective communicators, and responsible leaders required in today’s global economy. The program prepares students to compete for entry-level management positions in corporate marketing or brand management through major coursework that addresses marketing principles, marketing management, and the key elements of advertising and public relations.

Prereq GPA	GPA of 2.25 or above
Prereq Degree	High School Diploma or GED
Credit Transfer Restrictions	Credit transfer restrictions vary by state. Please see course catalog for more information.
Courses	Buyer and Consumer Behavior » Promotion and Advertising » Marketing Research and Reporting » Introduction to Economics » Financial Accounting » Principles of Marketing » Ethical and Legal Issues in Business » Managerial Accounting » Organizational Behavior and Management » Business Statistics » Fundamentals of Business Finance » Production/ Operations Management » Marketing Management » Strategic Management »

[?]	48
Total Programs	52
Subject Areas	57





B.S. Business - Marketing Management

Our online marketing degree will give you a significant step up the career ladder. The B.S. in Marketing Management will build your knowledge of strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing principles. You will become a better marketer, strengthening your prospects and effectiveness.

Concentration	Marketing Management
Prereq Degree	High school diploma or equivalent (GED).
Credit Transfer Restrictions	For undergraduate programs, a personal evaluation of your transcripts from prior colleges will be needed to determine whether you will be able to clear any degree requirements. See below for more specific guidelines.
Courses	Education Without Boundaries » Foundations of College Mathematics » Communications Foundations » Language and Communication: Essay » Language and Communication: Research » Language and Communication: Presentation » Fundamentals of Business Law and Ethics » Ethical Situations in Business » Integrated Natural Sciences » Integrated Natural Sciences Applications » Principles of Management » Quantitative Literacy: College Algebra, Measurement, and Geometry » Quantitative Literacy: Statistics, Probability, and Problem Solving » Quantitative Literacy: Quantitative Problem Solving and Applications » Fundamentals of Organizational Behavior and Leadership » Leadership Concepts and Applications » General Education Social Sciences » General Education Social Sciences: Analysis and Applications » Quantitative Analysis for Business » Fundamentals of Economics, Global Business and Quantitative Analysis » Economics and Global Business Applications » Literature, Arts and the Humanities » Literature, Arts and the Humanities: Analysis and Interpretation » Fundamentals of Marketing and Business Communication » Marketing Principles and Applications » Business Research and Writing » Reasoning and Problem Solving » Fundamentals of Finance, Accounting and Information Technology » Marketing Management Concepts » Marketing Management Tasks » Business Marketing Capstone Project »

[?]	44
Total Programs	25
Subject Areas	29





Accelerated MBA in Marketing

Today’s commercial industry is highly competitive. Various similar products target the same number and kinds of consumers. For a product to stand head and shoulders above the rest, it should be marketed properly and effectively. Businesses need managers who know how to position a product and understand the thought process of consumers. Benedictine University offers an accelerated online MBA program focused on Marketing. Through this program, students are given the tools to develop effective and comprehensive marketing strategies covering every stage of a product’s life cycle. Updates and changes in consumer behavioral studies, and the impact and application of technologies in market research are some of the other global marketing skills that will be taught through this program.

Concentration	Marketing
Prereq Info	http://www1.ben.edu/catalogs/catalogs/graduate/2009-2010/program_detail.asp?gProgramID=1
Prereq GPA	3.2 but can be waived if GMAT Score is high
Prereq Degree	4-year degree
Special Instructions	MBA 400 -Is a perquisite if you haven't taken college algebra in 7 years. It can be waived if you take a test and does not count toward MBA electives.MBA 400 -Is a perquisite if you haven't taken college algebra in 7 years. It can be waived if you take a test and does not count toward MBA electives. MBA 500 and 541 are prerequisites for MBA 601. MBA 510 and 541 are prerequisites for MBA 611. You may earn this concentration by selecting 12 or more credits from the list below (students must successfully complete one of the two * courses
Credit Transfer Restrictions	the M.B.A. program may accept up to 16 quarter credit hours in transfer toward the master's degree for graduate coursework completed at another institution. An additional 16 quarter credit hours may be waived for prior undergraduate coursework taken within the last seven years, pending department chair approval.
Courses	Financial Accounting » Economics » Leadership and Ethics in a Global Environment » Organizational Behavior » International Business » Analytical Tools for Management Decisions » Managerial Accounting » Managerial Economics » Operations Management » Financial Management » Marketing Management » Project Management » Strategic Management » Consumer Behavior » Marketing Strategies in the Digital Age » International Marketing »

[?]	40
Total Programs	54
Subject Areas	271





Bachelor's (BBA) - Marketing

This Bachelor of Business Administration (BBA) degree program features a concentration in Marketing and is designed to provide a solid background in business fundamentals, followed by an examination of specific aspects related to the field of marketing. Coursework is structured to assist students in the development of their goals as they acquire the knowledge and skills common to today's marketing professionals.

Concentration

Marketing

Courses

Art Appreciation » Topics in Cultural Studies » Introduction to Computers » English Composition I » English Composition II » College Algebra » Presentation Essentials » Aspects of Psychology » Sociology » Biology » Environmental Science » Introduction to Business » Legal and Ethical Environment of Business » Principles of Accounting I » Microeconomics » Macroeconomics » Business Management and Leadership » Principles of Marketing » Lower Division Capstone » Marketing Management » International Legal and Ethical Issues in Business » Management Information Systems » Managerial Accounting » Quantitative Methods and Analysis » Financial Management » Global Operations Management » Advanced Entrepreneurship » Program Capstone » Consumers Behavior » Marketing Research » Advertising and Promotion Management » International Marketing »

[?]	40
Total Programs	12
Subject Areas	18





Bachelor of Fine Arts in Advertising and Design

The Advertising Design Program is designed to prepare students in the design, creation and implementation of advertising campaigns as well as marketing design. The program examines the graphic, typographic, photographic and audio/video elements of advertising with supportive advertising copy. The development of marketing and advertising campaigns will be covered and the roles of e-commerce, branding, project management, media planning, and consumer behavior will be studied.

Concentration	Advertising and Design
Prereq Degree	HS diploma, GED
Special Instructions	Upon satisfactory completion of the specified 92 quarter credit hours a student with a GPA of 2.0 (4.0 scale) or higher will be awarded the Associate of Science degree in Information Technology.
Credit Transfer Restrictions	Only courses in which the student earned a grade of C or above will be considered for transfer.
Courses	Project Management » Storyboarding » Branding and Corporate Identity » Advertising Concepts » Elements of Visual Advertising » Principles of Marketing » Copywriting » Photography for Advertising » Consumer Behavior » Audio/Video for Advertising » Direct Marketing » Public Relations » Art Direction Project » Special Topics in Advertising Design » Senior Advertising Design Project » Campaign Advertising » e-Commerce » Media Planning » Advertising Design Capstone » Senior Advertising Design Portfolio » Marketing Business » Introduction to Business » Project Management » Design Fundamentals » Introduction to Drawing » Digital Illustration » Typography » Digital Illustration » Storyboarding » Creativity in Design » Graphic Design I » Digital Layout » Branding and Corporate Identity » Interpersonal Communications » Interpersonal Communications » Global Economics » English Composition I » English Composition II » Information Literacy » History of Art I » History of Art II » Literature and Film » College Algebra » Ethics » Environmental Science » Physical Anthropology » Cultural Diversity » Audio / Video for Advertising » Digital Imaging »

[?]	40
Total Programs	36
Subject Areas	25





Business Administration Emphasis in Marketing B.S.

Among the specializations a student may choose from in the field of business administration, “marketing” is currently one of the fastest growing career fields. This degree program prepares students to effectively understand and evaluate marketing alternatives and be able to apply critical marketing related skills. Moreover, this program is an excellent choice for students seeking a career in areas such as retail management, sales management, marketing research, advertising and promotion.

Concentration	Marketing
Prereq Degree	High school diploma or equivalent (GED).
Credit Transfer Restrictions	Transfer credit will not be granted for designated capstone courses in the university's academic programs. Credits earned at accredited business or technical schools, colleges, or universities may be transferred to National American University based on comparability of subject matter, applicability of the credit earned to the student's program, and if the student earned a final grade of "C" or better. Credit transfer may be restricted to that which has been completed within a recent time period. Students wishing to transfer credits must see that an official transcript of those credits is sent to the registrar. Transfer credits are also subject to the university's residency requirements.
Courses	Principles of Accounting I » Compensation and Benefits » Employee and Labor Relations » Employment Law » Training and Development » Strategic Human Resource Management » Human Resource Management Internship » Action Research Project » Principles of Accounting II » Macroeconomics » Microeconomics » Business Finance I » Business Law » Principles of Marketing » Principles of Management » International Business » Human Resource Management » Organizational Behavior » Managing Information Systems » Operations Management » Business Ethics » Quantitative Analysis » Business Management Review » Strategic Management** » Composition I » Composition II » Speech » Technical Communications » College Algebra » Business Statistics » Strategies for Success » Career Management » Introduction to CIS or CI Elective » Marketing Management » Consumer Behavior » Marketing Research »

[?]	39
Total Programs	26
Subject Areas	57





Associate's Degree in Marketing

The Marketing Program provides instruction related to basic marketing skills. The principles and applications of business subjects are provided to the student at the associate degree level. This program includes information on retailing, advertising, business law, finance, business management, and marketing research. A graduate will have the background for an entry-level position in marketing, pricing, advertising, sales, customer or dealer relations, marketing management, or marketing research

Prereq Degree	High school diploma or equivalent. (GED)
Credit Transfer Restrictions	Submit official transcripts of courses completed at other schools. If courses are accepted in transfer, monetary adjustments will be made.
Courses	Advertising Principles » Business Orientation » Information Literacy » Introduction to Business » Principles of Management » Essentials of Psychology » Readings in World Civilization » Foundations of Political Science » Mathematics for Business and Finance » Computer Applications » English Composition » Financial Accounting » Interpersonal Communications » Marketing » Art Appreciation » Music Appreciation » Introduction to Literature » Economics 1 » Managerial Accounting » College Algebra » Business and Technical Writing » Introduction to Biology » Nutrition » Earth Science » Business Statistics » Business Law 1 » Consumer Behavior » Marketing Research » Retail Management » Economics 2 » Business Law 2 »

[?]	39
Total Programs	134
Subject Areas	325





Bachelor of Science in Business - Marketing

The Bachelor of Science in Business (BSB) undergraduate degree program is designed to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting. The BSB foundation is designed to bridge the gap between theory and practical application, while examining the areas of accounting, critical thinking and decision-making, finance, business law, management, marketing, research and evaluation, and technology. Students are required to demonstrate a comprehensive understanding of the undergraduate business curricula through an integrated topics course. Special emphasis is placed on critical business threads throughout the program, which include: globalization, innovation, ethics, technology, diversity, collaboration, and e-business. The Marketing Concentration addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market, the pricing of products and services, and how to respond to growing demands in different countries and cultures. The marketing concentration builds upon the foundational marketing course, which allows further study in the areas of consumer behavior, advertising, marketing research, public relations, and international marketing. Marketing managers need creative, analytical, and leadership abilities to manage the marketing function of the business enterprise. In the Marketing Concentration, 18 credit hours are required. Students must successfully complete three required courses: MKT/438 (Public Relations), MKT/441 (Marketing Research) and MKT/498 (Integrated Marketing Strategies). Students must also complete three additional business elective courses (9-credit hours) within the Marketing concentration. All courses in the marketing concentration have prerequisite requirements, specifically MKT/421 (Marketing). In addition to the required course of study, students must satisfy General Education and Elective requirements to meet the 120 (124 for Kansas) semester credit minimums required for completion of the degree. For program disclosure information, click here. While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

Concentration	Marketing
Prereq Degree	High school diploma or GED.
Credit Transfer Restrictions	You may be able to convert previous college credits or corporate training into college credit at University of Phoenix. We evaluate courses taken at regionally- or nationally-accredited colleges and universities.
Courses	Public Relations » Marketing Research » Integrated Marketing Strategies » Skills for Professional Development » Principles of Economics » Business Information Systems » Organizational Ethics and Social Responsibility » Principles of Accounting » Introduction to Business Communication » Management: Theory, Practice, and Application » Organizational Behavior and Group Dynamics » Critical Thinking: Strategies in Decision Making » Research and Evaluation I » Research and Evaluation II » Finance for Business » Business Law » Marketing » Integrated Business Topics »

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Top 20 US Advertising Schools (campus and online)

New York University
Total Programs	204
Number of Subjects	146
Rank in USA	13th

The University of Texas at Austin
Total Programs	169
Number of Subjects	141
Rank in USA	18th

Boston University
Total Programs	6
Number of Subjects	124
Rank in USA	32nd

Texas A & M University
Total Programs	167
Number of Subjects	135
Rank in USA	36th

University of Georgia
Total Programs	197
Number of Subjects	156
Rank in USA	38th

Michigan State University
Total Programs	220
Number of Subjects	164
Rank in USA	45th

George Washington University
Total Programs	194
Number of Subjects	171
Rank in USA	52nd

University of Miami
Total Programs	177
Number of Subjects	151
Rank in USA	69th

University of Central Florida
Total Programs	136
Number of Subjects	140
Rank in USA	71st

The College of New Jersey
Total Programs	77
Number of Subjects	80
Rank in USA	75th

Syracuse University
Total Programs	152
Number of Subjects	133
Rank in USA	89th

Fordham University
Total Programs	108
Number of Subjects	92
Rank in USA	93rd

Temple University
Total Programs	210
Number of Subjects	158
Rank in USA	105th

Pepperdine University
Total Programs	100
Number of Subjects	85
Rank in USA	107th

Marquette University
Total Programs	120
Number of Subjects	111
Rank in USA	111th

University of Vermont
Total Programs	141
Number of Subjects	127
Rank in USA	113th

Marist College
Total Programs	81
Number of Subjects	95
Rank in USA	120th

Appalachian State University
Total Programs	145
Number of Subjects	126
Rank in USA	130th

Rochester Institute of Technology
Total Programs	1
Number of Subjects	108
Rank in USA	137th

Chapman University
Total Programs	91
Number of Subjects	95
Rank in USA	139th