Entertainment Business Bachelors - Online
There’s more to the entertainment industry than simply the flashing lights, platinum records, and red-carpet galas; entertainment is a business. As technology continues to change the way that we experience the music, movies, games, and media in our lives, there is a greater need for talented and hard-working creative professionals to work behind-the-scenes and make it happen.
Full Sail’s Entertainment Business Bachelor’s degree program provides a well-rounded and in-depth study of the fundamentals of business and management, focusing on how those skills can be applied in the entertainment industry. As the degree progresses, you’ll explore topics that are specific to the business of entertainment – artist management, distribution, and more – giving you insight into the inner workings of the industry. Throughout the degree program, you’ll be working in a professional, project-based environment, designed to recreate the challenges and opportunities you’ll encounter in the world of entertainment business. Additionally, the program emphasizes business ethics and corporate social responsibility, and what role your own personal values may play in your role as a business leader.
The degree covers essential communication concepts like contract and deal negotiation, idea pitches, and working with talent. You’ll also hone your leadership and management skills by examining real world business case studies, and then create your own marketing campaign plan for a company based in the industry you’re interested in entering. And you’ll gain the tools you need to keep a company profitable as you work through finance exercises that draw from the entertainment field.
For your final project, you’ll bring your new-found expertise to work as you create a feasibility study for your own entertainment company or product. That proposal can serve as a representation of your skills to show to potential employers, or as the blueprint for your own entrepreneurial venture.
In the entertainment industry, being able to
communicate your ideas effectively in person is
as vital as any business outline you’ll put down
on paper. That’s why the Entertainment Business
program features specialized communication classes
where you’ll learn the nuances of communicating in
a professional environment.
This practical training includes such essentials
as negotiating contracts and deals, pitching ideas,
and working with talent. Other highlights include
the use of new communication technologies and
learning how to create a professional identity that
best reflects the skills you have to offer.
A great business idea is nothing without a strong personality guiding it from concept to completion. With that in mind, you’ll constantly be honing your leadership skills throughout the Entertainment Business program.
You’ll learn effective management approaches by examining real world case studies. And, with management courses teaching the fundamental concepts of effective team building, you’ll learn firsthand the different traits that inspire the best in fellow employees.
Implementing all of these ideas, you’ll learn the role of leader in various projects – all while honing the planning and management skills that you’ll use throughout your career.
Business isn’t just about great products and ideas: it’s
also about getting those products and ideas into the
hands and minds of consumers. In our specialized
marketing courses you’ll learn how to promote
and distribute creations throughout the global
entertainment marketplace.
You’ll be responsible for creating a marketing
campaign for a company based in the industry
you’re interested in entering. You’ll choose your
area of focus, and then follow through with the
entire distribution and promotion plan for a project,
following the industry’s workflow processes in a way
designed to teach you how to identify and connect
with your target market.
Budgeting is a critical component of any company’s
success, so it’s important that you get a well-rounded
foundation in the intricacies of sound financial
management. During the Entertainment Business
program, you’ll gain the tools you need to keep a
company profitable. You’ll study both managerial
accounting and financial accounting – the essential
money-management skills that include how to create
and manage finances for any project or company.
In addition to these business basics, you’ll also
explore the details of residual payments, royalties,
and the break-evens on project proposals via
dedicated economics, accounting, and statistics
courses, as well as a blend of theoretical
and applied finance exercises drawn from the
entertainment field.
There are different legal concerns for each area of
the entertainment industry, and our curriculum will
prepare you with a wide breadth of legal topics that
cover the variety of real world scenarios that could
arise in your career. Through different classroom
exercises you’ll learn everything from large-scale
concerns like how to protect your creative and
business assets to specific topics like the liability
issues involved with setting up a concert in a live
venue. Specialized courses also cover the broad uses
of recorded music in all aspects of entertainment,
how to handle contract negotiations, and the legal
aspects of managing intellectual property.
Your last months in the Entertainment Business
program will fi nd you bringing together the many
aspects of your education to produce a compelling
business feasibility study of an entertainment
company or product. You’ll engage in proper
research methodologies to explore your target
market, differentiate yourself from competitors, and
defi ne a unique niche within your chosen fi eld.
The culmination of this research is a detailed activity
that will cover the key elements of a business
feasibility study, giving you a practical representation
of your skills to show to potential employers. In
addition, if you choose to follow an entrepreneurial
route after graduation, your background and training
will equip you to develop and pursue a formal
business plan.
| Prereq Info |
http://online.fullsail.edu/admissions/overview/requirements |
| Prereq Degree |
You must have a High School diploma or GED. This must be from a recognized and accredited school. |
| Credit Transfer Restrictions |
Students who have applied to Full Sail may request credit for
previous education. To be eligible for transfer credit, applicants
must have successfully completed courses from another
accredited postsecondary educational institution recognized
by the U.S. Department of Education similar in scope and
content to Full Sail courses, and received a grade of C or better.
For the Entertainment Business and Music Business Bachelor
of Science Degree Programs, graduates with an associate’s
degree or higher from another accredited postsecondary
educational institution recognized by the U.S. Department
of Education may be eligible to transfer credits towards the
completion of this degree. To be eligible, the previous degree
should be related to the educational program objectives of the
Entertainment Business Bachelor’s Degree. |
| Courses |
|
Entertainment Business Masters - Online
Full Sail University has a unique perspective on the kind of skills you’re going to need to excel in the business, and we’ve applied that knowledge in crafting the curriculum for our Entertainment Business Master’s degree program.
Although the master’s degree covers a number of advanced business topics – Entertainment Business Finance, Advanced Entertainment Law, and more – your education won’t just take place in the classroom. By interacting with entertainment business and traditional business communities, you’ll build your professional network and hone your communication skills, as you learn firsthand how the industry’s leaders operate.
| Prereq Info |
http://online.fullsail.edu/admissions/overview/requirements |
| Prereq GPA |
2.5. |
| Prereq Degree |
A baccalaureate or higher level degree from another accredited postsecondary educational institution recognized by the U.S. Department of Education. Degree held must be of similar scope and subject matter as to prepare applicants for the educational p |
| Credit Transfer Restrictions |
Students who have applied to Full Sail may request credit for
previous education. To be eligible for transfer credit, applicants
must have successfully completed courses from another
accredited postsecondary educational institution recognized
by the U.S. Department of Education similar in scope and
content to Full Sail courses, and received a grade of C or better.
For the Entertainment Business and Music Business Bachelor
of Science Degree Programs, graduates with an associate’s
degree or higher from another accredited postsecondary
educational institution recognized by the U.S. Department
of Education may be eligible to transfer credits towards the
completion of this degree. To be eligible, the previous degree
should be related to the educational program objectives of the
Entertainment Business Bachelor’s Degree. |
| Courses |
|
